Tag Archives: travel

Tools and partnerships to help travel recover and thrive

The travel industry is beginning to show promising signs of recovery as parts of the world reopen and vaccinations continue. We see from Google searches that people want to travel, provided they feel safe to do so: Global searches for “where to travel,” “can I travel” and “covid travel restrictions” are near all-time highs. Google is working hard to listen to customer feedback and ensure travel businesses and tourism officials have the information needed to continue recovery.

That’s why last December, we began testing Travel Insights with Google in the Asia Pacific region; it’s a set of tools providing powerful insights into real-time travel demand based on global Google Search data. Today we’re launching Travel Insights with Google in the United States, in partnership with Destinations International and Hospitality Sales and Marketing Association International (HSMAI). Together, we’ll bring these tools to the travel industry in the U.S. and around the world with training materials customized specifically for destination organizations and hospitality marketing professionals.

Consumer insights to help
accelerate recovery

There are two free tools available within Travel Insights with Google that provide rich data and actionable insights. 

Destination Insights gives travel businesses, governments, and tourism boards a clear picture of top sources of demand per destination. This can help users understand where potential travelers may be coming from and adjust marketing campaigns accordingly. The second tool, Hotel Insights, helps hoteliers analyze search trends so they can understand where interest is coming from and attract new guests by creating a stronger digital presence.

Screenshot of the Travel Insights tool landing page, showing cards for Destination Insights, Hotel Insights, and Travel Analytics Center

Travel Insights tool landing page

Since we began piloting these tools last year, they’ve helped government tourism officials in places like Singapore and Indonesia answer critical questions as they make decisions about border reopenings. As part of our ongoing global expansion, we recently launched localized versions of Travel Insights with Google in countries across Asia and Europe, including Spain, Greece, France, Italy, Croatia, China, India, Indonesia, Japan, Korea, Malaysia, Philippines, Thailand and Vietnam.

“As we enter into the recovery phase after the pandemic, relevant and timely data will be essential for destination organizations around the world as they will be required to respond intelligently and proactively on behalf of their communities. We are thrilled to partner with Google for this type of information that will help make our members successful.”
—Don Welsh, President and CEO of Destinations International.

“Partnering with Google on this initiative reinforces that what industry professionals need are insights, not just information. HSMAI members that are inspiring marketing will benefit greatly by having access to the exclusive expertise that Google provides on what today’s traveler is searching for as the recovery picks up across travel and tourism.” 
—Robert A. Gilbert, CHME, CHBA, President and CEO of HSMAI

More actionable features 

Based on feedback we’ve heard from our pilot partners, today we’re also introducing new, helpful features within the Destination Insights tool. 

Focusing Facts will allow users who visit Destination Insights to view a set of quick insights such as “Fastest growing destination globally,” “Country with the most inbound interest” and “Top city in demand.” Focusing Facts are based on the previous 84 days of data which provides a well-rounded vantage point. 

Screenshot of the Focusing Facts tool within Destination Insights, showing trending destinations

Focusing Facts tool within Destination Insights

The Demand Sizing Tool is a new section with distinct filters to compare inbound and outbound interest between one primary country and up to ten comparison countries.

Screenshot of the Demand Sizing tool within Destination Insights, showing inbound and outbound interest of countries.

Demand Sizing tool within Destination Insights

Responsibly reinvigorating the tourism sector will take ingenuity and effort across the industry. We want to support travel and tourism professionals with the tools and insights they need to connect with people searching for travel. As we make progress toward recovery, we’ll continue to seek to find new ways to support the global travel and tourism sector by sharing data and insights that can help the industry rebound.

4 resilience lessons from Spanish travel startups

2020 was a difficult year for the travel and tourism sector, but it was also a year of learning how to use technology to better understand and respond to the evolving needs of consumers.


Our Google for Startups Growth Academy: TravelTech program in Spain, where the travel industry accounts for 12% of the national GDP, supported travel startups with digital skills and tools to build resilience for their businesses, so they can overcome challenges brought by travel restrictions. It also shows them how to use data to adapt their product offerings to match the changing needs of travelers. The program included sessions with Google mentors and travel industry experts; 90% of these startups reporting revenue growth and an increase in recruiting, and expanding their business to new international markets. 


Here are four lessons 12 travel and tourism startups learned from the program.

1. Go with the flow.

If there is one thing that defines a startup, it is the ability to adapt, and to adapt fast. Andrea Cayon, co-founder of Passporter, appreciated learning from other startup founders and Google analysts on how to analyze changes in travel demand and respond to travelers’ new preferences, like outdoor and nature destinations. Passporter helps people improve their travel experiences by sharing socially curated itineraries and trip recommendations. For Andrea, having access to a startup founder community that fosters knowledge and experience sharing is key to growing her business. 


This level of networking and knowledge-sharing with other entrepreneurs didn’t exist two decades ago when Destinia, another travel startup participating in the program, was founded. "There were no doors to knock on, no one to ask for advice,” says Destinia's co-founder, Amuda Goueli. “You could waste a whole year if you chose the wrong route." That’s why, for Goueli, being part of a community like Google for Startups helps her find and test new ideas on how to grow her business.

A group of people standing around a laptop computer, which is sitting on a desk. One man in a gray sweater is speaking and the rest of the group is listening.

Triporate team at Google for Startups Campus, 2018

2. Turn problems into opportunities.

Big challenges require big solutions. The pandemic forced entrepreneurs to do something that is not in their DNA: take a step back. Many startups acknowledge that they used this forced downtime to rethink their strategies.Triporate, initially an online travel agency focused on business trips, pivoted to becoming a platform offering technology solutions for traditional travel agencies to make their processes more efficient. Transparent, a startup helping tourist destinations improve their online presences to reach more potential visitors, took a step back to rethink their strategy. As its CEO Pierre Becerril noted, the slow down helped them focus on "things they used to not have time to do before, such as content marketing, localization and improving their site's SEO ranking."

3. Become stronger together. 

Startups can also drive digital transformation for other companies, helping travel agencies and hotels use digital tools to better understand where travel demand is coming from and how to reach new customers. This is the case ofDoinn, a company that manages cleaning services for rental apartments, which, during the pandemic, grew its property base as much as in the previous four years together, by helping traditional cleaning companies become digital. Hotelbreak helped hotels make their facilities profitable by offering day passes and experiences to local visitors to compensate for the lack of night stays. AndSpazious realized that their 3D, 360-degree virtual tours helped hotels increase by 20% the number of website visitors to hotel visitors.
Three people working on laptops while sitting on a purple cushion, divided by a white wall. One person is using a cell phone.

Doinn team working at Campus Madrid, February 2020.

4. Use technology and insights to improve your business strategy.

During the pandemic, technology became a lifeline to help businesses and people stay connected. Using data analysis tools for businesses like Analytics, Firebase, TagManager and Google Search Console help travel insurance Mondo get actionable information on what's going on in the business and data related to travel flows, restrictions and user demands. Thanks to that new data, they've grown 63% in international markets after the lockdown. 

Triporate uses AI to provide their users a complete customer experience. This technology can analyze, by its own, the users demands and respond to them in a very accurate way. To develop this software, Triporate has used Google’s tool TensorFlow. Passporter also uses AI to show their clients photos of destinations and trips they are interested in. They can impact the users in this way thanks to Google Vision tool. Transparent focuses most of the technology they use in data analytics. That’s why they work with Google Data Studio, to provide their clients (normally institutions and governments) with important insights about travel flows in their action area. 

At Google for Startups, we continue to promote entrepreneurial talent because we believe that startups are key to foster economic growth. The travel industry was disproportionately impacted by the pandemic and yet used digital tools to build resilience and adaptability so they can come back stronger. 

The complete Google guide to summer 2021

The sun is shining, the days are getting longer and more and more U.S. cities are reopening — it’s official, summer 2021 is almost here. Right on time, vacation fever has hit: Google searches for “summer vacation” and “sunscreen” are seeing a major spike, and those are just a couple of the many interesting Google Trends we’ve been seeing. So we decided to collect some of this information to bring you Google’s Guide to Summer: You’ll find trending travel spots, must-eat-at restaurants and tips for finding the perfect summer gear. 

To find what places are turning into vacation destinations, we looked at places with the highest percentage growth in hotel searches, comparing April 2021 to April 2019. These 10 cities saw the biggest bump in interest: 

Infographic showing the top 10 trending vacation destinations.

If you’re planning a trip to one of these places, the next step is deciding where to eat while you’re there. Hidden Gem restaurants are verified restaurants on Google Maps with high ratings from fewer people — which could help you avoid crowds and get an amazing meal. Check out these Hidden Gems from each of the cities listed above: 

Infographic listing the top three hidden gem restaurants in each top tending vacation destination.

If you’re not ready to travel by plane, you’re not alone. Many people are looking into alternative transportation options or even local options, such as… 

  • 🚌Glamour-BUS travels:In the U.S., there are over 60% more RV-related searches on Google Maps than there were a year ago. The metro areas most interested were Los Angeles, Phoenix, Houston, Dallas and Denver. 

  • 🏖️ Beachy keen:As the weather heats up, U.S. Maps searches for “beaches” are up over 40% compared to May 2020, and searches for "parks" are up over 50%. 

  • 🏕Happy campers: Camping-related searches on Maps are trending up nearly 90% compared to this time last year. The top five areas interested in camping are Los Angeles, the San Francisco Bay Area, New York, Denver and Seattle.

  • 🚲 Tourists on tires: People are using Google Maps for cycling directions 44% more than they were in 2020. According to our cycling direction data, New York, Los Angeles, Chicago, San Francisco and Washington D.C. are the cities with the most cyclists. 

Infographic showing the top airline alternative forms of travel.

Whether you hit the road (or skies) or stay put, you’ll want to grab the right gear. Try these Google Shopping power tips to find whatever you need for summer:

  • Check if you’re getting a “good” price on that retro cooler: On a Shopping product page, you’ll see a price bar showing whether the price you’re seeing for that product is high, low or typical, compared to current prices from across the web and in nearby stores.

  • See if an inflatable pool (or whatever else) is in stock at local stores:With Google Shopping, you can search for a product, like inflatable pools, and apply the “Nearby” filter (or include “near me” in your search) to show results from local retailers on a helpful map display, along with an indication of whether the product is in-stock. 

Image showing a popsicle floatie floating in a pool.
  • Compare prices and shipping options for a summer koozie:Once you’ve found your favorite koozie, scroll down on the product page and tap “Compare prices” to see all of the prices and shipping options from online and local retailers for that product. You’ll also see whether a retailer offers curbside pickup and/or the option to buy online/pickup in store.

  • Use filters to find the perfect sunscreen (or other beauty products):On Google Shopping you can easily use filters to find the type of product you’re looking for. When you search “sunscreen” you can simply scroll down and on the left hand side you’ll find rating filters under “Product Rating” such as four stars and above.

  • Get summer picnic or beach ideas and see product availability on Google:Google Images is a great place to find summer inspo. You can see availability information so you know if the item you're looking for is actually in stock. You can even use Lens to find that retro beach towel or picnic blanket your friend or your favorite celeb has. Once you find it, Google will give you options for how to buy it.

Consider yourself set for the summer!

Source: Google LatLong


The complete Google guide to summer 2021

The sun is shining, the days are getting longer and more and more U.S. cities are reopening — it’s official, summer 2021 is almost here. Right on time, vacation fever has hit: Google searches for “summer vacation” and “sunscreen” are seeing a major spike, and those are just a couple of the many interesting Google Trends we’ve been seeing. So we decided to collect some of this information to bring you Google’s Guide to Summer: You’ll find trending travel spots, must-eat-at restaurants and tips for finding the perfect summer gear. 

To find what places are turning into vacation destinations, we looked at places with the highest percentage growth in hotel searches, comparing April 2021 to April 2019. These 10 cities saw the biggest bump in interest: 

Infographic showing the top 10 trending vacation destinations.

If you’re planning a trip to one of these places, the next step is deciding where to eat while you’re there. Hidden Gem restaurants are verified restaurants on Google Maps with high ratings from fewer people — which could help you avoid crowds and get an amazing meal. Check out these Hidden Gems from each of the cities listed above: 

Infographic listing the top three hidden gem restaurants in each top tending vacation destination.

If you’re not ready to travel by plane, you’re not alone. Many people are looking into alternative transportation options or even local options, such as… 

  • 🚌Glamour-BUS travels:In the U.S., there are over 60% more RV-related searches on Google Maps than there were a year ago. The metro areas most interested were Los Angeles, Phoenix, Houston, Dallas and Denver. 

  • 🏖️ Beachy keen:As the weather heats up, U.S. Maps searches for “beaches” are up over 40% compared to May 2020, and searches for "parks" are up over 50%. 

  • 🏕Happy campers: Camping-related searches on Maps are trending up nearly 90% compared to this time last year. The top five areas interested in camping are Los Angeles, the San Francisco Bay Area, New York, Denver and Seattle.

  • 🚲 Tourists on tires: People are using Google Maps for cycling directions 44% more than they were in 2020. According to our cycling direction data, New York, Los Angeles, Chicago, San Francisco and Washington D.C. are the cities with the most cyclists. 

Infographic showing the top airline alternative forms of travel.

Whether you hit the road (or skies) or stay put, you’ll want to grab the right gear. Try these Google Shopping power tips to find whatever you need for summer:

  • Check if you’re getting a “good” price on that retro cooler: On a Shopping product page, you’ll see a price bar showing whether the price you’re seeing for that product is high, low or typical, compared to current prices from across the web and in nearby stores.

  • See if an inflatable pool (or whatever else) is in stock at local stores:With Google Shopping, you can search for a product, like inflatable pools, and apply the “Nearby” filter (or include “near me” in your search) to show results from local retailers on a helpful map display, along with an indication of whether the product is in-stock. 

Image showing a popsicle floatie floating in a pool.
  • Compare prices and shipping options for a summer koozie:Once you’ve found your favorite koozie, scroll down on the product page and tap “Compare prices” to see all of the prices and shipping options from online and local retailers for that product. You’ll also see whether a retailer offers curbside pickup and/or the option to buy online/pickup in store.

  • Use filters to find the perfect sunscreen (or other beauty products):On Google Shopping you can easily use filters to find the type of product you’re looking for. When you search “sunscreen” you can simply scroll down and on the left hand side you’ll find rating filters under “Product Rating” such as four stars and above.

  • Get summer picnic or beach ideas and see product availability on Google:Google Images is a great place to find summer inspo. You can see availability information so you know if the item you're looking for is actually in stock. You can even use Lens to find that retro beach towel or picnic blanket your friend or your favorite celeb has. Once you find it, Google will give you options for how to buy it.

Consider yourself set for the summer!

Source: Google LatLong


Helpful tools for when you’re ready to travel

As vaccines become more available, many people are eager to start planning vacations again. We’re seeing more searches for travel-related destination information — like travel restrictions by country and where to travel, which both recently hit all-time highs. If you're ready to plan a trip, here are a few updates to keep you informed on the latest travel guidance and explore potential destinations.

Stay up to date on travel guidance

When you look for travel information like flights, hotels or things to do, Search will let you know if there are COVID-19 related travel advisories or restrictions for your destination. Now, we’re adding more travel restriction details, like whether you’ll need to quarantine upon arrival or provide proof of test results or immunization records. 

You can now also track travel advisories or restrictions for your destination and get email updates. If you are signed into your Google account, you can toggle “Receive an email if this guidance changes.” You'll be notified when restrictions are added, lifted or reduced. These updates are country-specific, with state-specific information available in the United States.

Animation showing travel advisory tracking on Google Search


Get destination ideas for when you’re ready to travel 

Where will you go on your first trip when you're ready to travel again? It's exciting to think about, and we've made some updates to Explore to help you get started. Google Flights fans may already be familiar with the Explore map, which shows flight prices for different destinations if you’re flexible on where and when you’re traveling. 

Now, Explore has its own tab on google.com/travel and has been redesigned so you can browse more than just flights. You’ll see more destinations on the map — including smaller cities and national parks — and if you have a certain type of trip in mind, you can filter destinations for interests like outdoors, beaches or skiing. If you only want to see cities with an airport, select flights only in "Travel Mode." When you pick a destination, we'll show you if there's a travel advisory or restriction and, in addition to the best flights, you’ll see other helpful information for planning your trip, like hotels, things to do, the best time to visit and more.

Animation showing the Explore map on google.com/travel


Plan road trips with ease

If you're planning a road trip, Google Maps can now help you decide where to stop along the way ahead of time. When you visit Google Maps on your desktop computer, enter your starting point and your final destination, and at the top of the map you can choose from different types of places to stop like hotels, parks, campgrounds and rest stops. Select a specific location and add it as a stop. Once your journey is planned, send the directions to your phone via text, email or the Google Maps app, so you can navigate right from your phone when you're ready to leave.

Animation showing road trip planning features on Google Maps


If plans change while you’re en route, you can easily update your journey from your phone. Swipe up while navigating to find new stops along the way or to remove previously scheduled stops. 

Whatever type of trip you’re planning (or just starting to think about), we hope these tools will help you make travel decisions with confidence.

Helpful tools for when you’re ready to travel

As vaccines become more available, many people are eager to start planning vacations again. We’re seeing more searches for travel-related destination information — like travel restrictions by country and where to travel, which both recently hit all-time highs. If you're ready to plan a trip, here are a few updates to keep you informed on the latest travel guidance and explore potential destinations.

Stay up to date on travel guidance

When you look for travel information like flights, hotels or things to do, Search will let you know if there are COVID-19 related travel advisories or restrictions for your destination. Now, we’re adding more travel restriction details, like whether you’ll need to quarantine upon arrival or provide proof of test results or immunization records. 

You can now also track travel advisories or restrictions for your destination and get email updates. If you are signed into your Google account, you can toggle “Receive an email if this guidance changes.” You'll be notified when restrictions are added, lifted or reduced. These updates are country-specific, with state-specific information available in the United States.

Animation showing travel advisory tracking on Google Search


Get destination ideas for when you’re ready to travel 

Where will you go on your first trip when you're ready to travel again? It's exciting to think about, and we've made some updates to Explore to help you get started. Google Flights fans may already be familiar with the Explore map, which shows flight prices for different destinations if you’re flexible on where and when you’re traveling. 

Now, Explore has its own tab on google.com/travel and has been redesigned so you can browse more than just flights. You’ll see more destinations on the map — including smaller cities and national parks — and if you have a certain type of trip in mind, you can filter destinations for interests like outdoors, beaches or skiing. If you only want to see cities with an airport, select flights only in "Travel Mode." When you pick a destination, we'll show you if there's a travel advisory or restriction and, in addition to the best flights, you’ll see other helpful information for planning your trip, like hotels, things to do, the best time to visit and more.

Animation showing the Explore map on google.com/travel


Plan road trips with ease

If you're planning a road trip, Google Maps can now help you decide where to stop along the way ahead of time. When you visit Google Maps on your desktop computer, enter your starting point and your final destination, and at the top of the map you can choose from different types of places to stop like hotels, parks, campgrounds and rest stops. Select a specific location and add it as a stop. Once your journey is planned, send the directions to your phone via text, email or the Google Maps app, so you can navigate right from your phone when you're ready to leave.

Animation showing road trip planning features on Google Maps


If plans change while you’re en route, you can easily update your journey from your phone. Swipe up while navigating to find new stops along the way or to remove previously scheduled stops. 

Whatever type of trip you’re planning (or just starting to think about), we hope these tools will help you make travel decisions with confidence.

Helpful tools for when you’re ready to travel

As vaccines become more available, many people are eager to start planning vacations again. We’re seeing more searches for travel-related destination information — like travel restrictions by country and where to travel, which both recently hit all-time highs. If you're ready to plan a trip, here are a few updates to keep you informed on the latest travel guidance and explore potential destinations.

Stay up to date on travel guidance

When you look for travel information like flights, hotels or things to do, Search will let you know if there are COVID-19 related travel advisories or restrictions for your destination. Now, we’re adding more travel restriction details, like whether you’ll need to quarantine upon arrival or provide proof of test results or immunization records. 

You can now also track travel advisories or restrictions for your destination and get email updates. If you are signed into your Google account, you can toggle “Receive an email if this guidance changes.” You'll be notified when restrictions are added, lifted or reduced. These updates are country-specific, with state-specific information available in the United States.

Animation showing travel advisory tracking on Google Search


Get destination ideas for when you’re ready to travel 

Where will you go on your first trip when you're ready to travel again? It's exciting to think about, and we've made some updates to Explore to help you get started. Google Flights fans may already be familiar with the Explore map, which shows flight prices for different destinations if you’re flexible on where and when you’re traveling. 

Now, Explore has its own tab on google.com/travel and has been redesigned so you can browse more than just flights. You’ll see more destinations on the map — including smaller cities and national parks — and if you have a certain type of trip in mind, you can filter destinations for interests like outdoors, beaches or skiing. If you only want to see cities with an airport, select flights only in "Travel Mode." When you pick a destination, we'll show you if there's a travel advisory or restriction and, in addition to the best flights, you’ll see other helpful information for planning your trip, like hotels, things to do, the best time to visit and more.

Animation showing the Explore map on google.com/travel


Plan road trips with ease

If you're planning a road trip, Google Maps can now help you decide where to stop along the way ahead of time. When you visit Google Maps on your desktop computer, enter your starting point and your final destination, and at the top of the map you can choose from different types of places to stop like hotels, parks, campgrounds and rest stops. Select a specific location and add it as a stop. Once your journey is planned, send the directions to your phone via text, email or the Google Maps app, so you can navigate right from your phone when you're ready to leave.

Animation showing road trip planning features on Google Maps


If plans change while you’re en route, you can easily update your journey from your phone. Swipe up while navigating to find new stops along the way or to remove previously scheduled stops. 

Whatever type of trip you’re planning (or just starting to think about), we hope these tools will help you make travel decisions with confidence.

More choice for travelers with free hotel booking links

While the past 12 months have been difficult for both travelers and the travel industry, we’re optimistic about the road ahead. People are eager to know when they can travel again, and travel companies are wondering how they can best meet consumer needs once the pandemic subsides. We’ve been helping answer some of these questions with data-driven tools for users and the travel industry – but this is only one piece of the puzzle.


When travel does resume in earnest, it’s crucial that people can find the information they’re looking for and easily connect with travel companies online. For many years, we’ve helped travelers choose the right hotel by providing a list of relevant properties, along with information like reviews, photos, and hotel amenities. Hotel booking links have been offered via Hotel Ads, which display real-time pricing and availability for specific dates of travel. We've seen that users find these hotel booking links to be highly useful, and partners find them to be a valuable source of potential customers. 


Now, we’re improving this experience by making it free for hotels and travel companies around the world to appear in hotel booking links, beginning this week on google.com/travel. With full access to a wider range of hotel prices, users will have a more comprehensive set of options as they research their trip and ultimately decide where to book.
Free hotel booking links on a desktop browser

For all hotels and travel companies, this change brings a new, free way to reach potential customers. For advertisers, free booking links can extend the reach of existing Hotel Ads campaigns. Our testing of this new feature shows that all partner types — from individual hotels to online travel agents — benefit from free booking links through increased booking traffic and user engagement.

Partners who already participate in the Hotel Prices API and Hotel Ads do not need to take any further action to appear in free booking links, and any hotel or travel company is eligible to participate via their Hotel Center account. Over the coming months, we’ll also continue to improve the onboarding process for new partners on Hotel Center and introduce tools that allow individual hotels to provide their rates and availability directly, without complex technical requirements. 


Today’s update is part of our larger effort to ensure people have access to all offers available to them by providing free and easy ways for businesses to connect with people on Google. We made it free for partners to participate in Google Flights early last year, and in April we opened our Shopping tab to free listings for online retail. Over time, we’ll continue building this open platform, so that all partners will have even more opportunities to highlight their information and help people book a flight, find a place to stay, or explore a new destination. 


Although the world will certainly look different when travel comes back, our mission to be a trusted source of travel information will remain unchanged. We look forward to building better user experiences and partnering closely with the entire industry in service of this mission.


Tools to help the travel industry’s recovery

Down the road from our Asia Pacific headquarters, one of the world’s most connected travel hubs—Singapore Changi Airport—is unusually quiet. It’s been this way for months, with global air passenger numbers falling by almost 90 per cent in 2020. 


This has been a devastating year for the tourism industry and the $9 trillion global travel economy—but there are signs of promise, with domestic flights increasing in some countries in Asia Pacific, encouraging news on vaccines, and governments exploring ways of opening up safe international travel. We also know there’s pent-up demand in the region, with one in two people eager or very eager to travel now, and search interest in travel back up to about 50 percent of its pre-COVID level.  


While Asia Pacific is still in the early stages of a potential re-opening, and governments are being as careful as possible, we want to do everything we can to help the travel and tourism industry get ready for what’s next. Today, we’re launching Travel Insights with Google: a website the industry in our region — and ultimately, the rest of the world — can use to understand travel demand and make better-informed decisions. It’s built around three new tools.


Destination Insights 


One of the key things travel businesses, governments and tourism boards are looking for is information about the destinations travellers are searching for in different places around the world—and domestically.


The Destination Insights tool will give them a clear picture of the top sources of demand for a destination, and the destinations within their countries that travellers are most interested in visiting—helping them map out a possible resumption of travel on specific routes and make choices about where to communicate with potential future travelers. 

Singapore destination insights

Hotel Insights 


There are still millions of Google searches for hotels every day, which allows us to generate extensive insights about demand for hotel bookings. We're now making it easier for small and medium-sized businesses to understand where demand for their property may be coming from by providing them with these insights directly. Hotel Insights is designed to help hotels of all sizes—but especially small and independent hotels—understand how to target their marketing as they plan their recovery.

Indonesia hotel insights

Travel Analytics Center


The Travel Analytics Center—available to Google’s commercial partners in the travel sector—will enable organizations to combine their own Google account data with broader Google demand data and insights, giving them a clearer picture of how to manage their operations and find opportunities to reach potential visitors. 


The message from tourism organizations is that they want as much information as possible to move quickly when restrictions ease and people begin booking travel. His Excellency Wishnutama Kusubandio, Indonesia’s Tourism Minister, says that “when it comes to tourism recovery, I believe that digital technologies can be part of the solution,” while Singapore’s Minister for National Development, Desmond Lee, says he hopes the Google tools will provide valuable insights into people’s travel aspirations... as we work together to welcome the world to our shores again.”

We’re encouraged by the positive initial response to Travel Insights with Google, and we’re looking forward to helping meet the growing need for data and insights across the region. 

UNWTO quote

In addition to the three new tools, the site will be a one-stop location for other industry resources, including skills training through Grow with Google, Digital Garage and Google for Small Business, and resources from the UNWTO. And we’ll keep expanding the site with new resources in months ahead. 


Since the pandemic first hit, we’ve been focused on helping businesses and sharing information so people feel safe when they travel. Now, as we head into 2021, we hope to work even more closely with the industry as borders begin to open up, domestic travel increases, and international travel becomes possible again. No matter how quickly or slowly that recovery takes place, we’re committed to supporting global travel and tourism and the many people and businesses that depend on it.

Tools to help the travel industry’s recovery

Down the road from our Asia Pacific headquarters, one of the world’s most connected travel hubs—Singapore Changi Airport—is unusually quiet. It’s been this way for months, with global air passenger numbers falling by almost 90 per cent in 2020. 


This has been a devastating year for the tourism industry and the $9 trillion global travel economy—but there are signs of promise, with domestic flights increasing in some countries in Asia Pacific, encouraging news on vaccines, and governments exploring ways of opening up safe international travel. We also know there’s pent-up demand in the region, with one in two people eager or very eager to travel now, and search interest in travel back up to about 50 percent of its pre-COVID level.  


While Asia Pacific is still in the early stages of a potential re-opening, and governments are being as careful as possible, we want to do everything we can to help the travel and tourism industry get ready for what’s next. Today, we’re launching Travel Insights with Google: a website the industry in our region — and ultimately, the rest of the world — can use to understand travel demand and make better-informed decisions. It’s built around three new tools.


Destination Insights 


One of the key things travel businesses, governments and tourism boards are looking for is information about the destinations travellers are searching for in different places around the world—and domestically.


The Destination Insights tool will give them a clear picture of the top sources of demand for a destination, and the destinations within their countries that travellers are most interested in visiting—helping them map out a possible resumption of travel on specific routes and make choices about where to communicate with potential future travelers. 

Singapore destination insights

Hotel Insights 


There are still millions of Google searches for hotels every day, which allows us to generate extensive insights about demand for hotel bookings. We're now making it easier for small and medium-sized businesses to understand where demand for their property may be coming from by providing them with these insights directly. Hotel Insights is designed to help hotels of all sizes—but especially small and independent hotels—understand how to target their marketing as they plan their recovery.

Indonesia hotel insights

Travel Analytics Center


The Travel Analytics Center—available to Google’s commercial partners in the travel sector—will enable organizations to combine their own Google account data with broader Google demand data and insights, giving them a clearer picture of how to manage their operations and find opportunities to reach potential visitors. 


The message from tourism organizations is that they want as much information as possible to move quickly when restrictions ease and people begin booking travel. His Excellency Wishnutama Kusubandio, Indonesia’s Tourism Minister, says that “when it comes to tourism recovery, I believe that digital technologies can be part of the solution,” while Singapore’s Minister for National Development, Desmond Lee, says he hopes the Google tools will provide valuable insights into people’s travel aspirations... as we work together to welcome the world to our shores again.”

We’re encouraged by the positive initial response to Travel Insights with Google, and we’re looking forward to helping meet the growing need for data and insights across the region. 

UNWTO quote

In addition to the three new tools, the site will be a one-stop location for other industry resources, including skills training through Grow with Google, Digital Garage and Google for Small Business, and resources from the UNWTO. And we’ll keep expanding the site with new resources in months ahead. 


Since the pandemic first hit, we’ve been focused on helping businesses and sharing information so people feel safe when they travel. Now, as we head into 2021, we hope to work even more closely with the industry as borders begin to open up, domestic travel increases, and international travel becomes possible again. No matter how quickly or slowly that recovery takes place, we’re committed to supporting global travel and tourism and the many people and businesses that depend on it.