Author Archives: Elisabeth Leoni

Why Shakira says there’s no limit to what girls can do

When you hear Shakira’s name (or when her catchy lyrics inevitably get stuck in your head), you may think of her as an international pop sensation, Latin American icon or stunning performer. But there’s a fourth characteristic to add to that list: philanthropist and advocate for education.

Shakira has been a champion of this work for over 20 years, dating back to the creation of her charitable organization Fundacion Pies Descalzos, which expands access to education in Colombia and Latin America. And now, she’s bringing her passion for philanthropy to the Google.org Impact Challenge for Women and Girls. Shakira joins 28 other incredible women as expert panelists who will help us determine which organizations will receive a grant to continue their work supporting economic empowerment for women and girls.

We grabbed the mic to ask Shakira a few questions about why this cause is so important to her. Put on your favorite Shakira hit, and read on. 

Your amazing philanthropic work has focused on education for kids. What is the biggest barrier that young girls face in getting a quality education?

Girls are too often vulnerable to gender-based violence, relied upon to care for others in the household, or lack access to basic facilities like running water or proper bathrooms that would allow them to attend school during menstruation. The irony is that investing in girls’ education has one of the best returns on investment that a society could ask for, and it creates real economic impact. If every girl completed 12 years of education, their lifetime earnings could increase by $15 trillion to $30 trillion. It’s not only about lifting girls up — lifting them up will do the same for entire communities. 

Why did you get involved with the Google.org Impact Challenge for Women and Girls?

I think there’s no limit to what girls can achieve, and companies like Google can lead the way for girls —  particularly in fields where there is still a noticeable disparity such as STEM disciplines. 

When you envision a more equitable world for women and girls, what do you see?

I want to see a world where girls have the same amount of choices and opportunities at their disposal as boys. I want to see more women leaders, and policies made for women by women that acknowledge both the needs of women and their unique perspectives and ways of contributing to society at large. 

What’s one message that you would give to every woman around the world?

Don’t take no for an answer.

If there was a playlist for empowerment for women and girls, what song would you put on it?

Beyonce “Run the World (Girls)”

Celebrity GIFs: They’re just like us!

In an age when people talk all day on text and email, we’ve come to rely on the art of the GIF to convey our emotions. To recognize life’s most joyous moments—or to navigate the tricky ones—we search for the perfect GIF and hit send.

The Google Trends team looked at GIF search trends from Tenor (Google’s search engine for GIFs and stickers) to see which celebrity gifs are most commonly associated with certain emotions or reactions. Good news for GIF-lovers: they made made a nifty data visualization tool that you can explore. Search for a specific celebrity like Justin Timberlake, and you’ll see that 42 percent of Justin Timberlake GIF searches are for “happy.” Or filter by emotion, like “surprised” to find out which celebrity has the largest share of those searches (spoiler alert, it's Pikachu). 

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Search by celebrity or by emotion.

Even better news for GIF lovers: you can use this tool to figure out how to deal with any situation that you may encounter. Imagine a friend coming to you with one of the problems listed below. There’s a celebrity GIF out there with the appropriate response.

Q:How do I let someone know they’ve upset me without making it a big deal?
A:Emma knows it best, you’re not made of stone. It’s ok to let them know how you feel.

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Q: How can I be more supportive of my teammates when they do a good job at work?
A: Put your hands together for these celebs who have the largest share of “clap” searches.

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Q:What should I do on those days when everything is going wrong?
A:In or out of the office, we’ve got just the thing: Stanley Hudson, who is the king of laughing it off.

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Q: My best friend takes me too seriously. How do I make sure he understands I’m joking?
A: Some people need visual cues; a quick wink can help you deliver your punchline. 

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The next time you’re at a loss for words, maybe your favorite celebrity can help.

Tips from the people behind your favorite Google products

I’m one of those people who always cuts it close at the airport—it’s a race through security, with just enough time to grab the airline essentials: water bottle, magazine, a soft pretzel if I’m lucky. But I just learned that I can whip out Google Maps to find my way around the airport (by searching the airport name and terminal number), so I no longer waste time running around looking for my snack of choice.

For two decades, Google has built products that make my life more useful. Eight of these products now have a billion users, and with all that extra time at the airport, I got to thinking—how many other unknown tips and tricks are out there? Since Google is celebrating its 20th birthday this month, I present a party favor: tips on Google’s most-used products, straight from the people who helped build them.

Search

  • For lovers of covers:Try searching for a song and then tapping “other recordings” for different renditions.
  • Don’t burn daylight: Make the most of your daylight hours by knowing when the sun will go down. Search [sunset] to get the time the sun will set today.
  • For content connoisseurs:If you’re a fan of bingeable TV shows or a movie buff, you can see all the places to stream any show or film by searching [watch] followed by the title. (Head’s up: this is available in the U.S., Great Britain, Australia, Germany and India). 
Emily Moxley, Director of Product Management


Maps

  • Beat the crowds:Use Google Maps to find out the estimated wait times and popular times to visit your favorite restaurants and businesses. 
  • Don’t get lost in the parking lot:If you’ve ever spent way too long searching for your parked car, this tip’s for you. After navigating to your destination, tap on the blue dot and then “Set as parking location” so you can always find your way back to your parking spot.
  • Quickest route to the airport snacks:If you’re flying to a new place, you can use Google Maps to help you find your way around an airport. A quick search for an airport terminal name, say “SFO Terminal 1,” will show you the lay of the land, including nearby gates, lounges, restaurants and stores.
Dane Glasgow, VP of Product


YouTube

  • Just add popcorn:Developed to cut down on glare and give you that movie theater experience, Dark Theme turns your background dark while you’re watching YouTube. It’s available on desktop, iOS and now rolling out to Android. 
  • Pick your pace:Speed up or slow down the playback of a video by tapping on the three dots at the bottom right of any video. 
  • Take a shortcut:While watching a YouTube video, use the numbered keys to seek in a video. For example, hitting “2” will take you 20 percent into the video, “6” will take you to 60 percent into the video, “0” will restart the video. 
Brian Marquardt, Director of Product Management


Gmail

  • The ultimate to-do list: Open Tasks in your side panel within Gmail, then drag and drop emails to turn your messages into action items. 
  • Shhhh:Declutter your inbox with Gmail’s mute feature, which pushes the entire conversation to your archive and any future conversations on the thread bypass your inbox to be automatically archived as well. 
  • Take it back:Don’t fret over embarrassing typos, unintentional reply-alls, or other email taboos. In your Gmail settings, just implement a 5-30 second cancellation period on your sent emails and once you’ve fired one off, you’ll receive a prompt to “Undo.”

Kevin Smilak, Engineering Director


Google Drive

  • Give your docs a gold star:Find your favorite Drive items by starring your most important docs within the Drive main menu, and then bookmarking your Starred page. 
  • File_name_V2:Freeze moments in time by naming different versions of the docs you edit frequently. In a Doc, Sheet, or Slides go to File > Version History > Name current version. Name any version then access it easily from "Version history" by name. 
  • Your search is our command:Google Drive makes the text within all of the images and PDFs you upload searchable. Try searching for a phrase that you know is inside a picture or PDF, which is especially helpful when you can’t remember your filename. 
Alexander Vogenthaler, Director of Product Management


Android

  • Lost and found:If you’ve misplaced your Android phone, Find My Device lets you locate it by signing into your Google account. Or you can call it directly from a browser by typing “find my device” on Google. Lock your phone remotely or display a message on the lock screen, so if someone finds it they know who to contact. If you’re convinced it’s lost for good, you can erase all your data.
  • Always reachable:Don’t miss any urgent phone calls and messages from important contacts like close family members or your child’s school, even when you have Do Not Disturb turned on. Just add a star to people that matter to you, and then allow calls and messages from “starred contacts only” in Do Not Disturb settings. 
  • Use your voice:You can ask your Google Assistant to handle tasks on your Android phone (running Android 6.0 Marshmallow or later). Start by saying “OK Google,” then try “take a screenshot,” “turn on flashlight,” or “open WiFi setting.” You can even ask to “take a selfie”—this will open the camera app and start a countdown. Cheeeeeeeese. 
Sagar Kamdar, Director of Product Management


Google Play

  • When you’re good with faces, but not names:Just hit pause on your movie, tap the circle around the actor or actress's face, and learn more about them and what other movies they’ve been in.
  • Read like a superhero: When you’re reading a comic on your phone, tap on a voice bubble and use your volume buttons to zoom in on the dialogue between two characters.
  • What you wish for:You can create a wishlist to keep track of items you want to install or purchase on Google Play.
Kara Bailey, Global Merchandising Director


Chrome

  • Access history across devices:Open Chrome and click on “History.” From the drop down menu, click “Full History” and “Tabs From Other Devices.” If you’re signed into the same Google account on both your phone and your computer, you’ll see the article you were just about to finish on your way into work.
  • Keeping tabs on your tabs:You can save eight days of time per year using keyboard shortcuts. Try this one in Chrome: jump between tabs at light speed by pressing Ctrl and the tab number you want to go to (i.e., Ctrl+1, Ctrl+2, Ctrl+3).
  • ?☝? = ?. Right-click in any text field for a shortcut to access emoji on any platform Chrome can be found.
Ellie Powers, Group Product Manager, and Chris Beckmann, Product Management Director 

So many tips, so much saved time.

Source: Drive


We’re live (streaming) from Google I/O

This year’s annual developer festival is here, and you can catch all the fun on our Google I/O livestream at google.com/io.

Thousands of developers are joining us in Mountain View, CA, to hear about the latest product and platform updates at Google. But since the more the merrier, we’re making it possible for you to stream the event starting with Sundar’s keynote on Tuesday, May 8 at 10 a.m. PDT.

To stay in the loop throughout the conference, you can also follow @Google and @GoogleDevs on Twitter and @Googleon Instagram.

Ready, set, stream!


The High Five: two newborn babies and a “Cursed Child”

This week, babies were born and lettuce was thrown out. Here’s a look at some top Search trends from the week, with data from theGoogle News Lab.

What’s in a name?

A lot, if you’re a Royal. After Prince William and Kate Middleton welcomed a son into the world this week, searches for “name of new royal baby” went up more than 3,000 percent. The newly-named Prince Louis’s siblings were also of interest—searches for “Prince George full name” went up 1,000 percent, and “Who is Princess Charlotte named after?” was also a trending question.

Trying to conjure up some tickets

Muggles and wizards alike are wondering “How much are tickets to Harry Potter and the Cursed Child?” (we’re guessing it’ll be a lot of Galleons). They may be ditching Orlando for New York—the play was more popular in Search than the Wizarding World of Harry Potter, but not quite as popular as “Summer: The Donna Summer Musical,” which was the most searched Broadway play this week.

More baby news

An image of a shirtless Dwayne “The Rock” Johnson holding his newborn baby girl went viral this week, and people oooh-ed and aaah-ed all over Search (interest in “the rock new baby” went up 2,750 percent). This was after he got a heartfelt invitation to prom from a superfan in Minnesota, which caused searches for “the rock prom” to go up 1,850 percent. Quite the week!

Lettuce warn you

Search questions are a mixed bag, but here’s one that stood out this week: “Is it safe to eat romaine lettuce yet?” If you’d like some side trends with your salad, there’s been a 1,000 percent increase in searches for “ecoli virus,” and the most searches for “e. coli” are coming from Alaska, Montana and Idaho.

An ending to marvel at

“The Avengers: Infinity War” hit the big screen this week, and there’s one thing on everyone’s mind: “Who dies in Infinity War?” Searches for “infinity war spoilers who dies” went up nearly 1,000 percent this week. We won’t spoil anything, but according to one top Search question—”How many post-credit scenes are there in Infinity War?”—you should stick around until the very end.

Source: Search


The High Five: put your hands together for this week’s search trends

Every Friday, we look back at five trending topics in Search from that week, and then give ourselves a High Five for making it to the weekend. Today we’re putting our hands together for National High Five Day—so first, a few notable “high five” trends. Then on to our regularly scheduled programming.

High Fives all around
Turns out, searches for “high five” transcend all realms of culture: sports (“Why do NBA players high five after free throws?”) entertainment (“how to high five a Sim”), and pets (“How to teach a dog to high five”). As for virtual high fives, “Scrubs,” “Seinfeld” and Liz Lemon are high five famous—they’re the top trending “high five gifs.”

A First Lady, first a mother
When former First Lady Barbara Bush passed away on Tuesday at the age of 92, people remembered her role as matriarch, searching for “Barbara Bush children,” “Barbara Bush family,” and “Barbara Bush grandchildren.” She was the second woman to be the mother and wife of a president; and searches for the first woman to hold that title, Abigail Adams (wife of John and mother of John Quincy) went up by 1,150 percent this week.

What’s Swedish for robot?
Need an extra set of hands? A team of researchers built a robot to help with one of the most challenging tasks of the modern era—assembling Ikea furniture. In an ordinary week, people might search for Ikea lamp, but for now they’re more interested in “Ikea robot.” Though Swedish meatballs are always a favorite, this week’s trending Ikea furniture items were Ikea closets, plants and sofas.

Work it, Walmart
Walmart’s store aisles are turning into runways with the new employee dress code. They can now wear jeans and–brace yourselves–anysolid color top. As for bottoms, people want to know, “Are leggings included in Walmart’s new dress code?” We never (Arkan)saw this coming, but Arkansas topped the list of regions searching for “Walmart dress code” in the U.S. For people wondering about other dress code etiquette, a trending question was “what to wear to jury duty.”

Kendrick makes history
This week people asked “Why is Kendrick Lamar important?” Listen to this: he made music history by being the first non-classical or jazz musician to win the Pulitzer Prize for Music Composition (high five, Kendrick!). And people felt the pull to search for “Kendrick Lamar prize”—interest was 900 percent higher than “Kendrick Lamar song.”

Source: Search


(Cerf)ing the Internet: meet the man who helped build it

Editor’s Note: Tonight, Google’s Chief Internet Evangelist Vint Cerf will accept a Franklin Institute Award (alongside fellow inventor Robert E. Kahn) for enabling the internet by developing TCP/IP, the set of methods that allows effective communication between millions of computer networks. In the words of the Institute, “Every person who has ever sent an email, downloaded a webpage, or sent a photo to a friend owes a debt” to Vint and Robert. We sat down with Vint to learn more about his prestigious career, what’s yet to come, and what he may be best known for (his daily habit of wearing a three-piece suit).

Tell us about the job that you’ve set out to do at Google (as well as your unique title).

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When I first got the job at Google, I proposed to Larry and Sergey (Google’s founders) that my title should be “archduke.” They countered with “Chief Internet Evangelist,” and I was okay with that. My objective was, and still is, to get more internet out there. Google has been very effective in fulfilling that objective so far with CSquared and efforts for the Next Billion Users. But today only half the world’s population is online, and I’ve been told I’m not allowed to retire because my job is only half done.

What are some other things you’ve worked on at Google?
In my years at Google, I’ve had the lucky freedom to stick my nose into pretty much anything. I’ve gotten very interested in the internet of things, and want to foster a deep awareness of what it takes to make those devices work well, while preserving safety, security and privacy.

Since my first day at Google, I’ve been passionate about making our products accessible to everyone, whether you have a hearing, vision or mobility problem (or something else). I’m hearing impaired—I’ve worn a hearing aid since I was 13—and my wife is deaf but uses two cochlear implants. Google has an entire team in place that looks after accessibility across all of our product areas.

Oh, another project I’ve been working on is Digital Vellum, to address my concern about the fragility of digital information. We store our information on various media (think of the evolution of floppy disks to external hard drives to the cloud), but those media don’t last forever. Sometimes the media is ok, but the reader doesn’t work. To make matters worse, even if you can read the bits, if you don’t have the software that know what the bits mean, it’s a worthless pile of bits! Digital Vellum is creating an environment where we can preserve the meaning of digital information over long periods of time, measured in hundreds of years.

That sounds like a lot of work for one guy at Google!
Compared to what a lot of people do, this isn’t much.

What do you like to do for fun?
(It should be noted: When I first asked Vint this question, he excitedly told me about all of the organizations he’s involved with—he’s the Chairman of the Board of the People Centered Internet, a visiting scientist at the Jet Propulsion Laboratory, former Chairman of the Board of ICANN, and was appointed to the National Science Board by President Obama. I pointed out that he does a lot of work outside of work—which he clearly loves—and reminded him of my particular definition of fun, to which he responded with the following).

I enjoy reading science fiction (my favorite is Isaac Asimov’s "Foundation" series), biographies and history; wine tasting and gourmet cooking; and small dinner gatherings with interesting people.

I’m just a 19th-century guy living in a 21st-century world.
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Vint Cerf

What do you consider still unaccomplished? What will you work on next?
Interplanetary Internet, Inter-Species Internet, Ethics and Software, Internet Governance Policy.

With this award, you’re joining the ranks of some incredible minds—Nikola Tesla, Albert Einstein and Stephen Hawking, to name a few. Of these winners, or anyone who has come before you in the field, who do you most admire?
Alexander Graham Bell, partly because he was so fundamental to communication, and partly because his wife was deaf, and so is mine.


You travel around the world in your role. What’s the most interesting place you’ve visited recently?
I went to Baku, Azerbaijan for an international security conference. It was an amazing gathering of leaders from Eastern Europe and Central Asia, who offered perspectives that enriched the typical Western European views. We discussed cyber-security concerns and social and economic effects of the penetration of Internet into our societies.


Where do you want to travel next?
Lyon, France—wine tasting!!!


Tell us about your formal attire—why do you remain committed to your legendary three-piece suit despite the casual nature of Silicon Valley?
Mostly because I think it looks good. I’m just a 19th-century guy living in a 21st-century world.

March into the weekend with talks by inspiring women

Editor’s Note: Talks at Google is our regular speaker series that brings interesting speakers and brilliant minds from all industries and backgrounds to Google campuses. Each month, we select a few favorite talks from that month, or about a particular topic.


As Women’s History Month comes to a close, we’re re-discovering talks given by women about their breakthrough moments, issues that are important to them, and the strides they’ve made in their fields.

First up, the special guests who stopped by Google New York this International Women’s Day. Oprah, Reese Witherspoon, Ava Duvernay, Storm Reid and Gugu Mbatha-Raw talk about their journey to bring the classic book “A Wrinkle in Time” to the big screen, and chat about why it’s important for women—in the wise words of Mrs. Which—to “find the right frequency.”

Oprah Winfrey, Reese Witherspoon, Ava DuVernay and the cast of Disney "A Wrinkle in Time"

Nathalia Holt wrote “Rise of the Rocket Girls: The Women Who Propelled Us, from Missiles to the Moon to Mars” to tell the stories of the women, known as "human computers," who broke the boundaries of both gender and science. In her talk, she explains how they transformed rocket design, helped bring about the first American satellites, and made the exploration of the solar system possible.

Nathalia Holt: "Rise of the Rocket Girls"

Oby Ezekwesili, Ibikun Awosika and TY Bello, prominent leaders and advocates in Nigeria, sit down to talk about the glass ceiling, and more importantly, how to smash it. They share thoughts on the limitations placed on women in African societies, and offer advice on how to overcome them–from networking to challenging the status quo. In the words of Oby Ezekwesili, “your strongest weapon is about showing up.”

Oby Ezekwesili, Ibukun Awosika, TY Bello: "Smashing the Glass Ceiling" | Talks at Google

Grace Bonney wrote “In the Company of Women” to share the stories of female entrepreneurs from all industries and walks of life. Claire Mazur, Erica Cerulo and Karen Young are among the women featured in the book, and in this talk, they share their own paths to success and what aspiring entrepreneurs can learn about running creative businesses.

Grace Bonney, Claire Mazur, Erica Cerulo, Karen Young: "In the Company of Women"

Kellee Santiago, former president and co-founder of thegamecompany, shares what it’s like to be a Latina woman in the video game and VR industry and sheds light on unconscious bias and feeling like an outsider. As a bonus: recommendations on her favorite storytelling games.

Hispanic Women and the Video Game Industry

The She Word: how Emily Hanley shares her passion for computer science

Editor’s Note: The She Word is a Keyword series all about dynamic and creative women at Google. Last week, the Grow with Google tour—which brings workshops, one-on-one coaching, and hands-on demos to cities across the U.S.—stopped in Lansing, Michigan. Emily Hanley, one of our very own software engineers and a Michigan native, taught introductory coding classes at the event. We spoke to her about returning to her hometown to teach, exposing more kids to computer science, and how her Google Home helps her have more dance parties with her kids.

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What was your biggest takeaway from Grow with Google in Lansing?
It was inspiring to see so many people excited about the opportunity to not only interact with Google products, but to try out programming.

What was one memorable moment of the day?
Seeing the “ah ha” moments when people realized they had actually written code and produced something on their own. The classrooms were packed all day long, and it was so neat to interact with people who realized the potential of what they had just learned to do. People shared their stories of how they were already using technology in their fields, and this class helped them think about how they could do even more.

Lansing Grow with Google event was close to where you grew up.What was it like to go back to your hometown?
It’s amazing to see the investment in towns like Lansing, and to witness the revitalization that’s happening. People are bringing new ideas and technology to industries that have existed in Michigan for decades.

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How did you get your start at Google?
I started as an intern in 2007 and have been here ever since—you could say I’ve grown up with Google.

How do you explain your job at a dinner party?
I’m a software engineer—I speak the language of computers. I work on the Chrome browser and make sure that other engineers who write code for Chrome don’t make it slower.

What advice do you have for girls who want to be engineers?
Don’t be afraid to dig in. Sometimes that means failing, but failure is a natural discovery that helps you figure out what you’re good at. Always ask the question that’s on your mind—chances are half the room is thinking the same thing, and more importantly, it’s how you grow.

Tell us about your path to computer science.
I didn’t learn about computers until college. I was more into physics and chemistry, and computers seemed like a black box. That’s part of why I’m so passionate about computer science education—if I can pass on what I’ve learned to the next generation, they can make something even bigger. They’ll do it tenfold.

When kids are exposed to CS at a young age, it becomes a crucial tool for them. It’s not just a platform for playing games. And you can use CS no matter what your passion is. If it’s fashion or journalism or something else, CS can be a part of it.

Who has helped you along your journey?
My mom always told me there’s never a dream too big. She was always an advocate and a dreamer. Whenever I’ve felt intimidated, or had less technical experience that others in the room, I thought, “Dang it, I’ll work harder and find the next door to bang down.” My mom taught me that.

How do you pass that advice onto your own (five!) kids?
The biggest thing I want to give all my children is confidence in themselves and their abilities to pursue their passion (I always say “pursue your passion, not a paycheck”). So often people internalize criticisms and roadblocks as indications they aren't good enough to keep going on that path, instead of seeing those roadblocks as opportunities to grow.

What role does technology play in your family life?
I have five kids under the age of 7. I try to make technology part of our everyday life, but not the main focus of it. We utilize our Google Home for things like dance parties and measurements when cooking. We use Google for school projects, printing coloring sheets and buying birthday presents. We take tons of photos and make Google Photobooks from our phones so we can have them on our coffee table. I want them to use technology as a tool to aid in their lives, but I don't want it to replace human connections.

The She Word: Winnie Lam, helping Google do the right thing for the planet

Editor’s Note: The She Word is a Keyword series all about dynamic and creative women at Google. This week, Google and the World Wildlife Fund announced the Global Coalition to End Wildlife Trafficking Online. We sat down with Winnie Lam, who works on our environmental sustainability team, to learn more about this effort and what it means to be the “Captain of Earthly Elements” (her actual title) at Google.

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How do you explain your job at a dinner party?
I’m responsible for environmental sustainability for Google data centers. My team’s job is to help Google do the right thing for the planet.

Have you always been interested in sustainability?
My dad’s first business was a car junkyard—he’d buy the cars that didn’t work and sell the parts. The concept of “reuse and recycle” was part of everything he did, and a big part of my upbringing. My whole family now works in that business.

Tell us about the years-long journey to the formation of the Global Coalition to End Wildlife Trafficking Online.
In 2012, I led an effort to ban the sale of ivory through Google ads and Google Shopping. I'm not an expert on the ivory issue, so I sought help from World Wildlife Fund, and we dreamed of getting other tech companies to ban ivory and illegal wildlife products. This vision started taking shape at an inaugural meeting with WWF and major tech companies to stop wildlife trafficking online. And now 21 companies across North America, Asia, Europe, and Africa have joined the fight against wildlife trafficking.

How One Googler Stopped People From Selling Ivory

Learn more about Winnie's efforts to ban the sale of ivory through Google ads and Google Shopping

How’d you come up with your job title?
I gave myself the title “Captain of Earthly Elements,” because in my job, I work with the four classic elements: earth, water, air and fire.

You’ve been at Google for 13 years! What has kept you here?
I’ve had many roles over 13 years—from site reliability engineering to product management for our ads products to my current role. I’ve been very lucky that I can align personal and professional goals in the same job, and I’ve had several 20 percent projects (side projects that Googlers can dedicate part of their time to) that involve one of my biggest passions, animals. The effort to ban ivory started as a 20 percent project, actually.

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Winnie's handmade Halloween costume

Wow, what started as a 20 percent project is now a global coalition. Can you tell us about any other fun 20 percent projects?
For a few years, I recruited Googlers to go on a trip to Belize to measure the turtle population, along with scientists from the Wildlife Conservation Society—that was a fun one.

What other things do you do in your free time?
I’m an artist and a musician. When I bought my house, I couldn’t find any furniture that I liked, so I decided to design my own. Now the environment is inspiration for my art—a couple of years ago when California was in an extreme drought, I dressed up as an artificial lawn for Halloween (handmade costume!). Couldn’t turn down the opportunity to make that statement.

What’s one habit that makes you successful?
I keep my eyes on the outcome, and always look for something in common with people. Not everyone cares about the environment as much as I do, but I can find common ground. For example, energy efficiency saves money, which can appeal to someone who works in finance, even if the environment isn’t a top priority for them.

What advice do you have for women starting out in their careers?
There’s no career path—you invent it, it’s in your hands. Figure out what demand there is for the thing you’re passionate about, and how your skills and network can be used.

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Winnie and Jane Goodall

Who has been a strong female influence in your life?
I’ve had many mentors along the way. I grew up going to an all-girls school, so female influences were everywhere in my life. Women as leaders were the norm. I once met Jane Goodall at a conference and had 60-second conversation with her about my idea to approach chefs in San Francisco, and ask them to stop serving bluefin tuna at their restaurant. She looked at me and said, "That's the only way to do it." She gave me confidence and validation to keep going, and I haven't stopped since.