Tag Archives: YouTube

LIVE TOMORROW: Tune into the BRIT Awards 2019, featuring George Ezra, Dua Lipa and Jorja Smith on YouTube

It’s that time of year again. With awards season in full swing, one of the most anticipated musical celebrations of the year has arrived: The BRITs. Known for its memorable performances such as Stormzy’s “Blinded By Your Grace Pt 2” in the rain and Liam Gallagher’s moving tribute to Manchester—plus top pop culture moments (Ginger Spice’s iconic Union Jack dress, anyone?)—the BRIT Awards are a celebration of UK musical talent on a global stage. And this year for the first time, YouTube Music is the Official Music App of the 2019 Awards and will provide one-of-a-kind access to the show for fans around the world.

For the sixth consecutive year, for those outside the UK, YouTube is letting you in on the action with a livestream of the show from the O2 Arena in London. Just tune in at youtube.com/BRITs on your favorite screen—whether that’s your mobile, tablet or TV—tomorrow, February 20 at 11:30 a.m. PT / 2:30 p.m. ET / 7:30 p.m. GMT. Following the show, no matter your location, you can watch and rewatch the performances on YouTube Music.

Adding to tomorrow’s excitement, YouTube star and global sensation, Todrick Hall, who has 2.9 million subscribers, will present the YouTube Livestream, giving people outside the UK incredible behind-the-scenes access from the show, while providing a front row seat to the drama, gossip, and artist interactions. Vick Hope will join Hall as co-host; and once the show is over, they will continue broadcasting an everyone’s-invited Official After Party on YouTube, recapping the biggest moments from the night.

This year, nominated stars like George Ezra, Dua Lipa, The 1975, Little Mix and Jorja Smith—who either got their start on YouTube, launched albums on the platform, or have used it to grow their fanbases to a global level—are set to perform. Be sure to tune in to see their show-stopping, on-stage renditions of their beloved hits.

For the second year running, comedian Jack Whitehall will be bringing his brilliant jokes and outrageous capers as the event’s host to make the night one you’ll never forget. After all, what could be better than a mix of top-rated musical talent and hilarious antics to make for an unforgettable night?

And as a special treat for Londoners who didn’t score tickets to the O2: select winners from the night will be projected gloriously onto County Hall and Old Billingsgate to make for a magical, one-of-a-kind YouTube Music moment atop the Thames. There will also be a chance to see your favorite nominees and winners celebrated on billboards throughout the country, and YouTube adverts showcasing the official BRITs content on the YouTube Music App.

Geoff Taylor, Chief Executive of BPI & BRIT Awards said, “The BRIT Awards is the most spectacular night in music, showcasing the exceptional talent of a diverse range of British artists at home and around the world. We have seen tremendous growth in the digital and social reach of the BRITs, and partnering with YouTube once again for our live stream of the show enables us to introduce British music to a global audience that is growing all the time.”

And in case you missed it, after the show you’ll find performances from the artists on a special, exclusive YouTube Music BRITs playlist. But for those who want to enjoy the BRIT Awards LIVE—don’t forget to tune in at youtube.com/BRITs on February 20 at 11:30 a.m. PT / 2:30 p.m. ET / 7:30 p.m. GMT.

—The YouTube Music Team

Source: YouTube Blog


Get the scoop on Hollywood’s big night with help from Google

It’s awards season, and that means glitz, glam and gold statues. Google is making it easy to keep up with your favorite flicks and celebs no matter where you turn, with new ways to stay up on the buzz with Google Search, Google Images and Google News.  

And as we await the announcements of Sunday’s winners, we took a look at the celebs and movies people have searched for—and the trailers they’ve watched on YouTube—to see who and what is capturing our attention, both on and off the screen.

Red Carpet Read-out

It’s arguably everyone’s favorite part of the night. Actors and actresses alike strut their stuff on the red carpet, and many people turn to Google Images to check out their camera-ready looks.

Stay up-to-date on your favorite celebrities this Sunday with a special “Latest” section on Google Images, available on mobile web browsers. If you search for pictures from the red carpet, or a celebrity nominated for an award, Google Images will not only show you the most relevant web pages and photos from across the web related to your search, but will show you the most recent images, too.

But before we get into this year’s red carpet looks, we decided to look back at the past 10 years of worldwide Oscars fashion searches on Google Images to see which stars shone brightest:

  1. Anne Hathaway
  2. Jennifer Lopez
  3. Jennifer Lawrence
  4. Charlize Theron
  5. Scarlett Johansson
  6. Cate Blanchett
  7. Natalie Portman
  8. Halle Berry
  9. Angelina Jolie
  10. Olivia Wilde

Popular Performers

To help you learn more about your favorite celebrities, we recently launched stories on Knowledge Panels in Search, which provide an overview of notable moments from their lives and help you visually discover information from across the web. For the first time, we’re bringing these stories to Google Images, and we’re also introducing new stories about popular events like award shows.

Rolling out this week, if you search for nominees on Search or Google Images, you’ll see a story showcasing information about their nominations, fellow nominees and other nods they’ve received throughout the 2019 awards season.  Searches for “Oscars” have been on the rise leading up to the big night, and Search can help you explore more info about the films and actors, and stay up to date as results roll in on Sunday. If you want to go in depth, Google News will help you dive into all the news stories behind the nominees, red carpet, presenters and more.

You may have your guesses about which roles will earn top acting prizes, and we have the trends to see who’s coming out on top in Search. Here are the nominees leading the pack in search interest for Sunday’s top categories:

Actor in a leading role

  1. Bradley Cooper
  2. Rami Malek
  3. Christian Bale
  4. Viggo Mortensen
  5. Willem Dafoe

Actress in a leading role

  1. Lady Gaga
  2. Melissa McCarthy
  3. Glenn Close
  4. Olivia Colman
  5. Yalitza Aparicio

Actor in a supporting role

  1. Sam Elliott
  2. Adam Driver
  3. Sam Rockwell
  4. Mahershala Ali
  5. Richard E. Grant

Actress in supporting role

  1. Emma Stone
  2. Amy Adams
  3. Rachel Weisz
  4. Regina King
  5. Marina de Tavira

Favorite Flicks

If you’re placing any bets on the big screen’s best films of the year, perhaps you can take a hint from top lists from Search and YouTube. Even if they don’t take home a statue, these films have captured people’s hearts this year.

Top viewed Best Picture trailers on YouTube

  1. Black Panther
  2. Bohemian Rhapsody
  3. A Star is Born
  4. BlacKkKlansman
  5. Vice
  6. Green Book
  7. The Favourite
  8. Roma

Top searched Animated feature film nominees

  1. Incredibles 2
  2. Ralph Breaks the Internet
  3. Isle of Dogs
  4. Spider-man: Into the Spider-verse
  5. Mirai

Top searched Foreign Language Film nominees

  1. Roma
  2. Cold War
  3. Shoplifters
  4. Capernaum
  5. Never Look Away

Top searched Best Documentary Feature nominees

  1. Free Solo
  2. RBG
  3. Minding the Gap
  4. Of Fathers and Sons
  5. Hale County This Morning, This Evening


Thank you to my agent, producer, director, fellow castmates and everyone who made this blog post possible. *orchestra begins playing, exit stage right*


Source: Search


Introducing our new strikes system

We're updating the way we give Community Guidelines strikes to be more transparent and consistent. Based on feedback from creators, we're giving everyone new opportunities and better resources to understand our Community Guidelines. We're also revamping our notifications and to give more transparency into why a strike happened, and introducing a consistent penalty across strike types.

Read more about it on the Creator blog.

Source: YouTube Blog


Making our strikes system clear and consistent

We’re updating the way we give Community Guidelines strikes to a new, simpler system. We’ve worked with creators to understand what’s working and what’s not, and you told us that consistent enforcement, clear policies, and transparency about the impact of a strike are most important. So we’re introducing more opportunities for everyone to understand our policies, a consistent penalty for each strike, and better notifications.







More opportunities to learn YouTube’s policies




Although 98% of you never break our Community Guidelines, they are vital to making YouTube a strong community and balancing freedom of expression with the freedom to belong. That’s whyfrom our earliest dayswe’ve relied on a three-strikes system and email notices to give everyone a chance to review and understand what went wrong before they face more severe consequences. And it works: 94% of those who do receive a first strike never get a second one.



We want to give you even more opportunities to learn about our policies, so starting February 25, all channels will receive a one-time warning the first time they post content that crosses the line, with no penalties to their channel except for the removal of that content. This is to make sure everyone takes the time to learn about our Community Guidelines, and then can quickly get back to creating great content and engaging with their audience in a way that complies with our rules.



Along with this new warning, we are also expanding the policy resources available in our help center to give more detail about what behavior will result in a strike. This includes new, detailed examples of the kind of content we commonly see that breaks our rules.


Consistent strikes across all of YouTube




We’re also making the penalty for violating our Community Guidelines the same wherever it happens. While most strikes result from videos, our Community Guidelines cover all content on YouTube, including stories, custom thumbnails, or links to other websites included in a video’s description or infocard.

Previously, not all strikes had the same penalty on your channel. For example, first strikes on videos would trigger a 90-day freeze on live streaming, and second strikes would result in a two-week freeze on new video uploads. We heard from many of you that this was confusing and the penalty didn’t match the source of the strike. Now, based on your feedback, all Community Guidelines strikes will have the same penalty:

As mentioned, everyone who uploads content to YouTube will now receive a warning the first time their content crosses the line. Although the content will be removed, there will be no other penalty on the channel. There will be only one warning and unlike strikes, the warning will not reset after 90 days.




  • The first strike will result in a one-week freeze on the ability to upload any new content to YouTube, including live streaming, and other channel activities. Strikes will expire after 90 days.
  • The second strike in any 90-day period will result in a two-week freeze on the ability to upload any new content to YouTube.
  • The third strike in any 90-day period will result in channel termination.




Transparency about your channel status




Finally, we always want to make it clear why a strike occurred, what it means for your channel, and the next steps that are availableincluding appealing the decision in case you think it was a mistake. To that end, we’re making our email and desktop notifications clearer, and they will provide more details on which policy was violated. We are also adding new mobile and in-product notifications to make sure you have all the important information about a strike available at a glance.



These updates are part of our ongoing work to make sure that YouTube is the best place to listen, share, and create community through your stories. Our strikes system is an important way for us to help creators and artists understand when they’ve crossed the line by uploading content that undermines that goal, and your feedback has helped to make this system work better for the entire community. We’ll build on this and all the progress we’ve made over the last year by continuing to consult with you as we strengthen enforcement and update our policies. We want to make sure they're easy to understand and address the needs of the global YouTube community.




— The YouTube Team

YouTube in 2019: Looking back and moving forward

Dear Creators,



I’m excited to share some thoughts about 2019 and the year ahead, but first wanted to take a moment and reflect on what was an unprecedented 2018. While we experienced tremendous growth across the platform, it was also a time of some tough growing up.



First, some milestones that we hit: the channels with over one million subscribers nearly doubled in the last year, and the number of creators earning five or six figures in the last year grew more than 40%. You’re creating the next generation of media companies and we’re thrilled to see how much the YouTube creator economy is thriving.

Illustrations by Martina Paukova


But one record we definitely didn’t set out to break was the most disliked video on the Internet. Even at home, my kids told me our 2018 Rewind was “cringey.” We hear you that it didn’t accurately show the year’s key moments, nor did it reflect the YouTube you know. We’ll do better to tell our story in 2019.



Last year, we also saw how the bad actions of a few individuals can negatively impact the entire creator ecosystem, and that’s why we put even more focus on responsible growth. We implemented a number of product and policy changes, from information cards on common conspiracies and breaking news shelves from authoritative sources, to consequences for creators who bring harm to that crucial trust you’ve built up with users and advertisers.



This year, I have three priorities: 1) Supporting creator and artist success; 2) Improving communication and engagement; and 3) Living up to our responsibility. Read on for an update on each.



1. Supporting creator and artist success




We know how vital monetization is to creators, and recognize it remains a pain point for many of you. Just as a reminder, we started last year with many of our largest advertisers paused because of brand safety concerns. We worked incredibly hard to build the right systems and tools to make sure advertisers feel confident investing in YouTube, and most are now back. On the creator side, we’ve been improving our classifiers so that we make the right monetization decision for each video. We’ve increased the accuracy of the monetization icon by 40% and are also making it easier for creators to appeal when we make the wrong call. But there’s still more work to do on both of these fronts and we’re committed to getting it right for everyone.



We’ve also been building new ways for you to make money beyond advertising. We expanded YouTube Music and YouTube Premium and made both available in 29 countries, up from just five at the beginning of 2018. We’ve also added other solutions to help you diversify revenue, including Super Chat, Channel Memberships, Merchandise, and Ticketing. Last quarter, we opened up Merch shelf access to all eligible creators globally. We also continued to make channel memberships more broadly available, lowering the subscriber threshold from 100,000 to 30,000.



On the issue of Article 13: A big thank you to all the creators who helped bring attention to the unintended consequences of the proposal—one that threatens the livelihoods of so many creators in Europe and around the world— through your videos, stories, op-eds and shared ideas. You’ve proven to be an influential voice in the debate. Your videos were viewed hundreds of millions of times and a near-record 4.6 million people signed the petition at Change.org.



That awareness you created was critical, since it was clear to me last year when meeting with policymakers in Strasbourg that many of them had heard from large companies, but lacked an understanding of the European creator economy’s impact and size. I shared with legislators the huge economic benefit you all bring to your home countries. In France alone, we have more than 190 channels with more than 1 million subscriptions, with the number of E.U. channels reaching that milestone up 70% year over year.



The debate around Article 13 remains ongoing. This could be decided in the next few weeks, so please keep speaking out on this critical issue for all YouTube creators.



2. Improving communication and engagement




In 2018, we took steps to communicate better with you. We introduced YouTube Studio, a new home base which will be available to all creators this year, and are constantly adding new features to it. Some of the latest include Known Issues, News widgets, and new metrics like thumbnail click-through rates and Merch options.



Many of you told us you prefer hearing from us through social posts, so we set a goal to be more responsive through those channels. In the last year, we’ve increased our number of responses by 150% and made our response times 50% faster.




But we also love meeting you in person. In 2018, we held more than 480 events with over 18,000 creators—from Fanfests, to Creator Summits, to workshops. We even had the opportunity to sit down with some of you for your channels. If you haven’t already seen it, I highly recommend Luisito’s chat with our chief product officer Neal Mohan. Watch this space, as we will invest even more in communication this year.



And it’s the engagement between creators and viewers that truly sets YouTube apart from traditional media like TV. Our goal is to grow this in new ways. One addition last year was the Premieres feature that allows creators to generate a shared experience with fans around new videos. Creators like Lele Pons and Emma Chamberlain used Premieres on their way to racking up millions of views. At its peak, Ariana Grande’s “thank u, next” had 829,000 unique viewers watching and interacting simultaneously, making this video the biggest Premiere ever on YouTube. I’m sure we’ll see even more of these moments in 2019.




We also recently made Stories available to all eligible creators with more than 10,000 subscribers, and opened up Community posts to all channels with more than 1,000 subscribers. Billions of comments were made on YouTube in 2018, and for a better experience, we improved comment ranking, added @mentions in comments and introduced a feature where creators can hold inappropriate comments for review in 10 languages.



3. Living up to our responsibility




It is my personal mission to ensure that we're living up to our responsibilities to our users, as well as to you, the creator community. We made a lot of improvements here in 2018 but recognize there’s still much more to do.



First, more and more people are coming to YouTube for news. Not only have we made changes to ensure they’re having a good experience when they visit, but we’ve prioritized supporting the journalism community. One key effort is the Google News Initiative YouTube innovation funding program, announced last summer. Hundreds of organizations submitted proposals and we awarded grants to 87 recipients to help them build up their video capabilities. We also expanded our breaking news shelf and top news shelves to 31 countries and look forward to expanding them even further this year.



Another focus was on more quickly and effectively removing the content that violates our Community Guidelines, as shown in our report. But we know we need to more clearly communicate about the policies that impact you. Most recently we updated guidance to creators about our policies on custom thumbnails, external links, and pranks and challenges. And our Creator Insider channel covered how we address profanity. Look for more of these types of updates in the months to come.



A major highlight for me in 2018 was watching how creators used YouTube as a way to give back. More than 40 creators worked together last year to benefit eight charities with YouTube Giving, which included our first annual #YouTubeGiving Week program in November. YouTuber Matpat and Stephanie of The Game Theorists helped us kick it off with a special livestream and Matpat said it was “one of the highlights of [his] seven years YouTubing.”



Finally, we’ve seen the incredible momentum around learning and education on YouTube and we’re investing to support its growth. Last year, we introduced the Learning Fund and awarded grants to 65 creators chosen from more than 1,000 submissions. Recipients will be developing multi-session learning content for YouTube, so stay tuned for more details on when that will roll out.



Also, keep an eye out for our first EduCon of 2019, which is coming up in the U.K. in February. We hosted four EduCon conferences around the world in 2018, engaging with nearly 450 creators in the U.S., Mexico, Brazil and India.



Personally, I depended on the learning content more times than I can count. With YouTube’s incredibly busy year, I turned to the platform for some of my workouts and have a lot of appreciation for the yoga YouTubers. The work of all educational creators has brought incredible enrichment to so many lives in so many ways.



All in all, 2018 was a year of change, challenges, and opportunity. This year will undoubtedly be more of the same. Keep the feedback coming—even though sometimes it’s hard to read—it’s your questions and comments that help make YouTube the very best video community for all of us. The creator community is what inspires me daily and makes this platform so special...so thank you again.



Susan Wojcicki, CEO of YouTube

State of the Union 2019: Live on YouTube

Key moments throughout U.S. presidential history have been captured on YouTube, from visiting American troops and celebrating life’s achievements, to taking the oath of office and hosting world leaders. As President Trump begins his third year in office, this tradition continues.

As we have done since 2010, YouTube will live stream the President’s State of the Union address on Tuesday, February 5 at 9 p.m. ET, as well as the response. This year, you can tune in to live streams in both English and Spanish. Here are the channels where you can follow the coverage:

State of the Union 2019: Live on YouTube

Key moments throughout U.S. presidential history have been captured on YouTube, from visiting American troops and celebrating life’s achievements, to taking the oath of office and hosting world leaders. As President Trump begins his third year in office, this tradition continues.

As we have done since 2010, YouTube will live stream the President’s State of the Union address on Tuesday, February 5 at 9 p.m. ET, as well as the response. This year, you can tune in to live streams in both English and Spanish. Here are the channels where you can follow the coverage:




Brandon Feldman, YouTube News and Politics

Source: YouTube Blog


YouTube Music comes to Sonos

YouTube Music just got a little bit louder! Beginning today, YouTube Music is now available to play on all Sonos speakers. Through the Sonos app, fans around the world with a YouTube Music Premium or YouTube Premium subscription can now easily play official songs, albums, thousands of playlists, and artist radioon top of YouTube’s tremendous catalog of remixes, live performances, covers that you can’t find anywhere else.

Check out some of the YouTube Music features available on Sonos:


Recommended

Loaded with listening suggestions based on your favorites, Recommended has playlists for your every mood, plus your favorites and last played, ready to go. From Mellow Moods to Energy Boosters to Throwback Jams, quickly find what’s right for you in the moment.

New Releases

Find a collection of the freshest music specifically tailored to your tastes. Listen to newly released songs and albums. This week, my list featured Maggie Rogers, YouTube Music's latest Artist on the Rise.


Top YouTube Charts

YouTube Charts are the best way to see what’s hot in music right now. The Top 100 Songs chart catalogs the most popular songs globally, and you’ll also find a local version that’s tailored to what’s trending in your country.

Your Mixtape

This personalized playlist features a mix of your favorites and new songs we think you’ll love. It’s constantly updating, so you can always count on Your Mixtape to deliver a new combination right at your fingertips within the Sonos app.

Library

Easily find your saved playlists, albums, and songs in your Library.


Available in all countries where YouTube Music and YouTube Premium are available, fans with a subscription can now easily play YouTube Music through a Sonos app. Already have Sonos and ready to try YouTube Music? Start your free trial at youtube.com/musicpremium, and learn more about setting up your account with Sonos here.

Brandon Bilinski, Product Manager for YouTube Music, who recently listened to "Light On" by Maggie Rogers on his Sonos Play:5

Source: YouTube Blog


Continuing our work to improve recommendations on YouTube

When recommendations are at their best, they help users find a new song to fall in love with, discover their next favorite creator, or learn that great paella recipe. That's why we update our recommendations system all the time—we want to make sure we’re suggesting videos that people actually want to watch.

You might remember that a few years ago, viewers were getting frustrated with clickbaity videos with misleading titles and descriptions (“You won’t believe what happens next!”). We responded by updating our system to focus on viewer satisfaction instead of views, including measuring likes, dislikes, surveys, and time well spent, all while recommending clickbait videos less often. More recently, people told us they were getting too many similar recommendations, like seeing endless cookie videos after watching just one recipe for snickerdoodles. We now pull in recommendations from a wider set of topics—on any given day, more than 200 million videos are recommended on the homepage alone. In fact, in the last year alone, we’ve made hundreds of changes to improve the quality of recommendations for users on YouTube.

We’ll continue that work this year, including taking a closer look at how we can reduce the spread of content that comes close to—but doesn’t quite cross the line of—violating our Community Guidelines. To that end, we’ll begin reducing recommendations of borderline content and content that could misinform users in harmful ways—such as videos promoting a phony miracle cure for a serious illness, claiming the earth is flat, or making blatantly false claims about historic events like 9/11.

While this shift will apply to less than one percent of the content on YouTube, we believe that limiting the recommendation of these types of videos will mean a better experience for the YouTube community. To be clear, this will only affect recommendations of what videos to watch, not whether a video is available on YouTube. As always, people can still access all videos that comply with our Community Guidelines and, when relevant, these videos may appear in recommendations for channel subscribers and in search results. We think this change strikes a balance between maintaining a platform for free speech and living up to our responsibility to users.

This change relies on a combination of machine learning and real people. We work with human evaluators and experts from all over the United States to help train the machine learning systems that generate recommendations. These evaluators are trained using public guidelines and provide critical input on the quality of a video.

This will be a gradual change and initially will only affect recommendations of a very small set of videos in the United States. Over time, as our systems become more accurate, we'll roll this change out to more countries. It's just another step in an ongoing process, but it reflects our commitment and sense of responsibility to improve the recommendations experience on YouTube.

— The YouTube Team

Source: YouTube Blog


YouTube TV’s gearing up for the Big Game and going nationwide

Nearly two years ago, we launched YouTube TV, a new and reimagined way to enjoy cable-free live TV on your terms. Since then, we've been working to make sure that people in the top 100 markets in the United States can watch their favorite sports, news, and showswithout the hassles that come with traditional cable TV. Today, we’re thrilled to announce that we’re bringing this experience to the rest of the country. YouTube TV is going nationwide!

Just in time for the Big Game, you can now bring together some tasty game day snacks with the full experience of YouTube TV. That’s exciting news for living rooms, cord-cutters, and cord-nevers in neighborhoods far and wide, from Bozeman to Gainesville, Anchorage to Yuma, and Erie to Topeka.

We’re rolling out YouTube TV to 95 markets starting today, covering over 98 percent of households in the United States. The remainder will follow shortly thereafter. You can see the latest list in our FAQs.



Since YouTube TV’s early days, it’s been important for us to create an experience that brings you the best of your favorite TV content. As part of that effort, we've offered local feeds from broadcasters, allowing you to catch up with the content that matters to you. With this national expansion, we're providing complete local affiliate coverage by providing local feeds from the four largest broadcasters in over 90 percent of the markets where YouTube TV is available. Here's what this means: more game-winners from your hometown favorite, more breaking news and stories you need to know, and overall, a more relevant TV experience.

Just as a quick reminder, YouTube TV offers cable-free live TV through a simple, best-in-class, and hassle-free experience. It includes:


  • Over 60 networks, such as ABC, CBS, FOX and NBC. Plus, popular cable networks like TNT, TBS, CNN, ESPN, FX and on-demand programming.
  • A cloud DVR with no storage space limits. This enables subscribers to record live TV and never run out of storage space. Also, you can record shows simultaneously without using data or space on your device.
  • The ability to watch YouTube TV on any screen – mobile devices, tablets, computers and TVs. 
  • Six accounts per household. Every YouTube TV membership comes with six accounts, each with its own unique recommendations and a personal DVR with no storage space limits.
  • Half the cost of cable with zero commitments. A YouTube TV membership is only $40 a month and there are no commitments – you can cancel anytime.


So prep those buffalo wings, get ready for some memorable commercials, and kick back and enjoy the award-winning, cable-free live TV service people love. We’re excited and committed to continue making YouTube TV the live TV experience that's tailor-made for you. And to all our new neighbors and members—welcome to the family!

Posted by Ben Moores, Program Manager, YouTube TV, who will be rooting for L.A. next Sunday

Source: YouTube Blog