Tag Archives: YouTube

It’s time to turn up the music: Watch The BRITs LIVE with Ed Sheeran, Dua Lipa, Stormzy, and Justin Timberlake on YouTube

Do you remember the BRITs, where Ed Sheeran famously brought Stormzy out to perform, Adele showed us that she doesn’t like being rushed, and Ginger Spice unveiled her iconic Union Jack dress? It’s almost time for the action to begin again as the excitement of The BRIT Awards 2018 is almost upon us. What memorable pop culture moments will this year bring?

We’re letting you in on all the fun as we’re streaming the BRITs right here live for the fifth year running. Just tune in at YouTube.com/BRITS on whatever screen you find yourself closest to: mobile, tablet or TV, on February 21 at 11:30 a.m. PT / 2:30 p.m. ET / 7:30 p.m. GMT. (If you’re in the U.K., you can catch up on performances after the show).

YouTube star and music sensation, Conor Maynard is hosting the livestream alongside none other than BBC Radio 1Xtra’s Yasmin Evans. The pair will share all sorts of behind-the-scenes gossip from the show live, so you won’t want to miss it on the night.

This year, nominated stars like Dua Lipa, Stormzy and Ed Sheeran - who got their start on YouTube - are set to grace the main stage, so you’ll want to keep your eyes peeled for brilliant renditions of their hits. And as British hitmakers are not just popular at home, their BRIT performances will be beamed on YouTube to their massive followings abroad. ...


Comedian Jack Whitehall will bring his hilarious antics to the party as host of the BRITs, too, so there’ll be plenty of laughs to go with the great music.

Livestream host Conor Maynard said: “I’m super excited to be hosting The BRITs coverage on YouTube. My career started on YouTube, so it feels great to be doing something on YouTube and the BRITs. Can’t wait to have an awesome night!”

Geoff Taylor, Chief Executive of The BPI & BRIT Awards said: “We are delighted to be streaming The BRITs live to fans all around the world with our partner YouTube, for a fifth successive year. We are thrilled to have such popular and talented hosts.”

After the show, you’ll find performances from the artists on a YouTube playlist for you to relive and rewatch, plus further catch-up content on the BRITs channel. So, tune in at YouTube.com/BRITS on February 21 at 11:30 a.m. PT / 2:30 p.m. ET / 7:30 p.m. GMT for unforgettable performances and must-see shenanigans.

-- The YouTube Music Team

Source: YouTube Blog


YouTube TV’s got game on Valentine’s Day: more channels and markets

Last year we launched YouTube TV, the best way to enjoy cable-free live TV, and we’ve been working hard to make it better every day. Today we are excited to wish all our members an extra Happy Valentine's Day by bringing more of the networks you love to YouTube TV, including TNT, Adult Swim, TBS, CNN, Cartoon Network, truTV, Turner Classic Movies and more!

That’s great news for everyone, from Anderson Cooper addicts to Rick and Morty binge-watchers, and everything in between. Now you can also get breaking news from CNN, watch cable’s #1 new drama series The Alienist on TNT, catch up on TBS’s hit comedy series The Detour, check out the popular kids series Teen Titans Go!, and enjoy the new season of truTV’s Impractical Jokers - all included now with your YouTube TV membership.

For sports lovers in particular, we’ve got you covered: you now have access to March Madness and you can watch nationally televised NBA games, NBA All-Star weekend, NBA Playoff games, MLB Postseason games, the PGA Championship and soccer from the UEFA Champions League.

But wait, there’s more! We’re thrilled to announce that we’re soon adding NBA TV, the league’s 24-hour network, and MLB Network, Major League Baseball’s award-winning 24/7 TV network, to the YouTube TV base package. And in the coming months, you’ll also be able to watch NBA League Pass, the league’s premium out-of-market live game service, or MLB.TV, the longest running sports streaming service in the U.S., for an extra fee. Game on!

It would break our hearts for you to miss out on the action, so in the coming weeks, YouTube TV is also expanding to all top 100 U.S. markets! While we started out in just five markets and expanded to over 80 from there, we’re thrilled to announce that we are taking YouTube TV to over 85 percent of U.S. households, with the most live local broadcast stations in markets where YouTube TV is available. New markets include: Lexington, Dayton, Honolulu, Richmond, Mobile, and Syracuse. Check out here if YouTube TV is available in your city.



We will be increasing our price to $40/month on March 13 for new members. However, if you are already a member or sign up before March 13, we are keeping your original price of $35/month.

YouTube TV offers cable-free live TV through a simple and easy experience that’s built from the ground up for the 21st century. It includes:
  • Over 50 networks, including ABC, CBS, FOX, NBC, plus popular cable networks like TNT, TBS, CNN, ESPN, AMC, and FX, and local sports networks from NBC Sports, FOX Sports, and NESN in select markets.
  • Ability to watch on any screen - mobile, tablet or computer - and easily streamed to your TV with apps built for Roku (new!), Apple TV (new!), Xbox One, Android TVs and Samsung and LG 2016 and 2017 smart TVs; and Chromecast, Chromecast built-in TVs, and AirPlay through Apple TV.
  • A cloud DVR, with no storage space limits that travels with you within the United States so you can stream recordings on any device, whenever and wherever you want. It enables you to record live TV and never run out of storage space, plus record shows simultaneously, without using precious data or space on your phone. Your programs are stored for nine months.
  • Six accounts per household, each with its own unique recommendations and personal DVR with no storage space limits.
  • Half the cost of cable with zero commitments. A YouTube TV membership is only $35 a month (if you sign up before March 13) and there are no commitments – you can cancel anytime.
So hop on the couch with us, fire up the TV remote and let’s celebrate the best way to watch cable-free live TV together. Happy Valentine’s Day, YouTube TV members! We’re having so much fun in our new relationship and are committed to making YouTube TV the live TV experience you’ve been waiting for. And if you are not a member, remember to join by March 13 to experience the new live TV service everyone’s talking about for only $35/month.

What can we say, YouTube TV is a cheap date :) Enjoy the game!

Posted by Heather Moosnick, Director of Content Partnerships, YouTube TV, who will be rooting for Team Curry #30 this Sunday in the NBA All-Star Game on TNT live on YouTube TV.

Source: YouTube Blog


Preventing Harm to the Broader YouTube Community

Recently, we faced situations where the egregious actions of a handful of YouTubers harmed the reputation of the broader creator community among advertisers, the media industry and most importantly, the general public. In light of this behavior—and our commitment to tighten our policies and communicate them more quickly and transparently—we’re introducing new consequences to apply in the rare event when one creator’s actions harm the entire community.

When one creator does something particularly blatant—like conducts a heinous prank where people are traumatized, promotes violence or hate toward a group, demonstrates cruelty, or sensationalizes the pain of others in an attempt to gain views or subscribers—it can cause lasting damage to the community, including viewers, creators and the outside world. That damage can have real-world consequences not only to users, but also to other creators, leading to missed creative opportunities, lost revenue and serious harm to your livelihoods. That’s why it’s critical to ensure that the actions of a few don’t impact the 99.9 percent of you who use your channels to connect with your fans or build thriving businesses.

We’ve long had a set of Community Guidelines that act as rules of the road for what creators can share on our platform and a set of Ad-Friendly Guidelines for what they can monetize. We also have a system of strikes we use to enforce those guidelines which can ultimately result in a channel’s termination. But in very rare instances, we need a broader set of tools at our disposal that can be used more quickly and effectively than the current system of guidelines and strikes.

Today, we’re outlining additional steps we may take beyond our current strike systems when channels upload videos that result in widespread harm to our community of creators, viewers and advertisers.
  1. Premium Monetization Programs, Promotion and Content Development Partnerships. We may remove a channel from Google Preferred and also suspend, cancel or remove a creator’s YouTube Original.
  2. Monetization and Creator Support Privileges. We may suspend a channel’s ability to serve ads, ability to earn revenue and potentially remove a channel from the YouTube Partner Program, including creator support and access to our YouTube Spaces.
  3. Video Recommendations. We may remove a channel’s eligibility to be recommended on YouTube, such as appearing on our home page, trending tab or watch next.

In the past, we felt our responses to some of these situations were slow and didn’t always address our broader community’s concerns. Our ultimate goal here is to streamline our response so we can make better, faster decisions and communicate them clearly.

We believe strongly in the freedom of expression and we know that the overwhelming majority of you follow the guidelines and understand that you’re part of a large, influential, and interconnected community. But we also know that we have a responsibility to protect the entire community of creators, viewers, and advertisers from these rare but often damaging situations. We expect to issue these new consequences only in a rare handful of egregious cases, but hope they will help us prevent the actions of a few from harming the broader community.

Ariel Bardin, Vice President of Product Management at YouTube

Bundle up and tune in: Get inspired for the Winter Olympics with YouTube

The Winter Olympics in Pyeongchang, South Korea, will bring together athletes from all corners to compete in 102 events across 15 sports.

Starting February 8, if you miss a competition, you can watch select Olympic Winter Games video highlights from official Olympic broadcasters on YouTube in more than 80 countries around the world including from NBCUniversal (USA), BBC (UK), NHK (Japan), France TV (France), and Eurosport (Rest of Europe). In the U.S., YouTube TV will also show NBCUniversal’s live coverage of the Olympic Winter Games, and in India, Pakistan, Bangladesh, Sri Lanka, Bhutan, Maldives and Nepal, the Winter Games will be for the first time live and free on the Olympic Channel on YouTube.

YouTube holds a treasure trove of content to get you excited for the 2018 games. Learn about the games, go behind the scenes, brush up on your figure skating facts, and get up to speed on the stories to watch.

In fact, in 2017, people tuned in to watch many sports on YouTube, with ice hockey receiving the most views among all Winter Olympics sports, followed by figure skating. In the battle of skiing vs. snowboarding, skiing takes the bronze, overtaking snowboarding for the #3 spot.



While some sports are globally popular, there are some interesting cultural differences when examining each country’s top sport compared to the global average. In host country South Korea, speed skating is 10x more popular than in the rest of the world, while in Norway - which leads the all-time medal table - skiing is king. And does latitude make a difference? Southern Hemisphere countries tend to prefer bobsleigh, luge and curling, while countries up north like Canada and Russia love hockey.



And to get in the spirit, do as the locals and shout “Fighting (화이팅)!” for your home team. ... 

Tomos Grace, Head of Sports for YouTube EMEA, recently watched Wales in the Six Nations.

Source: YouTube Blog


Six ways Google can keep you up to speed in PyeongChang

Tomorrow thousands of athletes will come together in PyeongChang to represent their countries with the world as their audience. While the athletes are getting ready for the gold, we’re getting a few of our products ready, too. Here are six ways Google is helping you stay connected to what’s happening on the ground (and on the ice) during the PyeongChang 2018 Olympic Winter Games:

1. Stay in the snow know with Google Search

When you search for the Winter Olympics, you’ll find the latest information about your favorite events at the top of Search results. You’ll be able to see your country’s rank in the race for gold medals, or dive into a specific sport to check out which athletes have won. When you’re not tuning into the Winter Games live, you can watch a daily recap video, see top news related to the Olympic Games, and find verified updates from official broadcasters around the world.
GoogleSearch_Winter.gif

2. Tune in with YouTube

Starting February 8, if you miss a competition, you can watch select Olympic Winter Games video highlights from official Olympic broadcasters on YouTube in more than 80 countries around the world including from NBCUniversal (USA), BBC (UK), NHK (Japan), France TV (France), and Eurosport (Rest of Europe). In the U.S., YouTube TV will also show NBCUniversal’s live coverage of the Olympic Winter Games. In India, Pakistan, Bangladesh, Sri Lanka, Bhutan, Maldives and Nepal the Winter Games will be for the first time live and free on the Olympic Channel on YouTube.

3. Keep up with these apps on Google Play

Don’t miss a single jump (ski, axel, or otherwise) with these apps in the Google Play Store. Just download and follow along with the athletes and watch the action live:


4. Explore South Korea in Street View and Google Earth

Check out the new “sports” category in Google Earth Voyager with five stories about the Winter Games that take you from epic ski jumping destinations to theOlympic Torch relay. These travel itineraries will help you explore South Korea’s capital city, and on Street View, you can see the new imagery of stadiums, cities and towns close to PyeongChang.

5. Get your head in the game with the Assistant

Your Google Assistant can help you stay up to date throughout the games. Curious about winners? Just say “Hey Google, who won women’s 1000 meter speed skating in the Olympics?” Rooting for a specific country? “Hey Google, how many medals does Iceland have in the Olympics?” You can even say “Hey Google, tell me a fun fact about the games in PyeongChang.” No matter how you’re asking—on your phone, speaker, TV or other enabled device—the Google Assistant can keep up with all the important Olympic details.

Plus, in the U.S., NBC is bringing an exclusive game to the Google Assistant across devices. It’s already live, so test your winter sports knowledge with dozens of trivia questions. Just say “Hey Google, play NBC Sports Trivia” to start your quest for Olympics’ trivia gold.

6. VR gets you closer to the action

Stream more than 50 hours of NBCUniversal’s live coverage—from the Opening Ceremony to alpine skiing, ice hockey, figure skating, snowboarding, curling and more—in virtual reality by using your YouTube TV credentials to log in to the NBC Sports VR app, powered by Intel True VR. In Europe, multi-camera live VR coverage is available via the Eurosport VR app.

Let the games begin.

That’s a wrap! See you in Atlanta in 2019

It was a nail biting matchup with the underdogs prevailing in a game that came down to the last second.

Hundreds of thousands of people made their way to the Twin Cities this past Sunday to catch the action live. But for the millions of you that weren’t there in person, you haven’t missed the chance to watch and rewatch the Big Game’s always-entertaining slate of ads on YouTube.

On YouTube, fans engage with the Big Game well before the kickoff and long after the last touchdown. We saw over a 16 percent increase in viewership of ads on YouTube this year, with viewership on Living Room devices increasing by 52 percent.1 In fact, one in every eight ads on YouTube watched on Sunday were watched on Living Room devices.2

For the 11th year, fans turned to YouTube AdBlitz to watch, cheer, and share their favorite ads. This year, we expanded AdBlitz to include even more content beyond ads for fans to enjoy -- like top football content, custom creator videos from ThreadBanger, Wong Fu Productions, devinsupertramp, and more.

The cheers and in-hub views of the ads in AdBlitz have now been counted, and … drumroll … it’s time to reveal the three ads that came out on top. The battle for these top spots was fierce this year with 80+ brands participating in AdBlitz, and more fans visiting the site than ever. In fact, in just two days, AdBlitz site traffic this year exceeded total AdBlitz traffic during the entire Big Game week last year.

The AdBlitz 2018 fan favorites are: Amazon Alexa, Bud Light, and Groupon!

Amazon’s Big Game ad takes the top spot. In this hilarious ad, Alexa loses her voice and counts on a star-studded team including Cardi B and Gordon Ramsay to come to her rescue.



Bud Light’s “The Bud Knight” came in second among AdBlitz fans, bringing their well-known Dilly Dilly creative to the Big Game with the introduction of the “Bud Knight.”



In third, Groupon and Tiffany Haddish join forces to let you know that every time you use Groupon in your neighborhood, you’re supporting local businesses.



The Big Game may be over, but you can visit YouTube AdBlitz at any time to watch and rewatch all the top videos from this year’s event. After you’ve watched the ads, test your knowledge of the Big Game's most popular spots and YouTube trends with Deja:View trivia. Play now!

Meredith Bailey, YouTube Product Marketing Manager, recently watched "Pink Belts Out the National Anthem! | Super Bowl LII NFL Pregame.”

1 YouTube Internal Data, U.S., February, 2018
2 YouTube Internal Data, U.S., February, 2018

Source: YouTube Blog


Greater transparency for users around news broadcasters

A big goal for us in 2018 is to provide greater transparency across the board to our community of creators, advertisers, and viewers. In one small step towards that commitment, today we will start rolling out notices below videos uploaded by news broadcasters that receive some level of government or public funding. Our goal is to equip users with additional information to help them better understand the sources of news content that they choose to watch on YouTube.

We’re rolling out this feature to viewers in the U.S. for now, and we don’t expect it to be perfect. Users and publishers can give us feedback through the “send feedback” form. We plan to improve and expand the feature over time.

The notice will appear below the video, but above the video’s title, and include a link to Wikipedia so viewers can learn more about the news broadcaster.



News is an important and growing vertical for us and we want to be sure to get it right, helping to grow news and support news publishers on YouTube in a responsible way. This work follows a series of changes we made throughout 2017 to better surface authoritative news content. In 2017, we launched a “Breaking News” shelf on the home page to prominently surface news after a major event and a “Top News” shelf in YouTube search results to highlight news from authoritative sources for news-related queries.

This notice on publishers receiving public or government funding, though still in its early stages, not only carries forward our work in this area through 2017, but represents one of many more steps we will take throughout 2018 to improve how we deliver news content on YouTube.

Geoff Samek, Senior Product Manager YouTube News, recently watched "The Oxford comma's unlikely origin."

Source: YouTube Blog


My Five Priorities for Creators in 2018

Dear YouTube Creators,

I want to start off 2018 the same way I want to see it through: with a spirit of openness, transparency and enthusiasm. So to kick off the year, I wanted to share our top priorities with you for 2018.

1. Prioritizing Transparency and Communication

In 2018, we want to do everything we can to strengthen the trust that our community places in YouTube through open and frequent communication. Last year we communicated a lot through blog posts and product forums, but going forward, we’ll also use our @YTCreators and @TeamYouTube handles to keep you informed, answer your questions, and respond quickly to issues. We’ll also use email to notify you of news or updates, so be sure to sign up here.

We often ask creators for feedback before launching updates and new features and we’ll be doing even more of this to make sure our changes are informed by your perspective. Personally, I always try to meet with creators at industry events and when I travel to a new country so I can hear your feedback directly and relay any issues to the right teams at YouTube. Since I can’t meet with most creators in person, I started a YouTube channel as a way to share my perspective. Though I haven’t shared much yet, I plan to use my channel more in 2018 to engage with creators and the community.

2. Supporting Your Success

We were pleased that in 2017 the number of creators making six-figures a year grew by 40 percent. But even as our platform continues to do well around the world, too many of you unfortunately had to learn a new word in 2017: “demonetization.”

We understand the frustration you feel when one of your videos is demonetized or age-gated and the impact it has on your views and your revenue. While we worked hard this year to provide an appeals system and quicker responses to creators when a video is demonetized, we’ve heard loud and clear that we need a better system. We’re currently working on a more accurate solution that includes more human review of your content, while also taking your own input into account (since you know your videos best). Addressing your concerns about demonetization is a top priority of ours and we’ll continue to share updates with you throughout the year.

At the same time, we’re working on giving you more ways to earn money from your channels beyond advertising. We launched Super Chat as a way to help you earn revenue during livestreams and acquired FameBit to help you partner with brands for influencer marketing partnerships. This year, you’ll see us make a big push to launch YouTube Red, our subscription offering, and a revamped YouTube Music experience in new markets. We’re also currently giving fans the ability to sponsor some of their favorite gaming creators for a monthly fee and plan to expand that option to more channels later this year. And we’re testing new ways for creators to earn revenue or raise money right on your channel through donations, merchandise and ticketing sales.

3. Giving People More Ways to Engage With Video

YouTube has transformed video viewing from a one-way broadcast to a two-way conversation. This year we will continue to build out all the ways you and your fans can connect on our platform to help build meaningful interactions, connect people with shared interests, and strengthen our community. Currently, we offer some fundamental ways for creators and fans to interact, including the ability to like, comment, or share a video and subscribe to channels. In fact, the number of viewers subscribing to creators and engaging with their channels every day grew 70 percent in the last year.

But there’s a much larger opportunity to build engagement around video. Some of the features we’ve begun to roll out include giving more creators access to our community tab and Reels, our new way to create fast, lightweight stories. We will also push new innovations in AR and VR to create more immersive experiences. Stay tuned.

4. Tightening and Enforcing Our Policies

The nature of an open platform means we never know what trends or moments are going to arise next. But the same creativity and unpredictability that makes YouTube so rewarding—like the fact that a reggaeton song can become the most popular video in history—can also lead to unfortunate events where we need to take a clear, informed, and principled stance.

Some of our policies are no-brainers, like preventing people from impersonating other channels or using misleading thumbnails. But others are far more nuanced and unique to YouTube. We realize we have a serious social responsibility to get these emerging policy issues right, so we seek advice from dozens of expert advisors and third-parties. For example, on issues of hate speech we work with the Anti-Defamation League in the U.S. and on issues of self-harm, we work with the National Suicide Prevention Lifeline. These third-parties have been essential in helping us refine our policies and we will continue to work with them throughout 2018.

We’ll also improve the enforcement of our policies through a combination of human review and machine learning technology. In 2018, our goal is to bring the total number of people across YouTube and Google working to address content that might violate our policies to over 10,000. Using machine learning, we now also allow creators to automatically review and hold potentially offensive comments.

In 2017 we also made progress to better surface content from authoritative news sources, both on the homepage in a new “Breaking News” section and in search. Because the role news plays in our lives is so critical, we’ll seek to work closely with our news partners to roll out more solutions in this area in 2018.

And we’re also currently developing policies that would lead to consequences if a creator does something egregious that causes significant harm to our community as a whole. While these instances are rare, they can damage the reputation and revenue of your fellow creators, so we want to make sure we have policies in place that allow us to respond appropriately.

5. Investing More in Learning and Education

Learning and educational content drives over a billion views a day on YouTube. That is a remarkable statistic, and to me, it represents the incredible work our creators have done to help usher in a new way of learning. I’m passionate about education because it’s an area where YouTube can be transformative and really benefit the world. It can help people who don’t have the time, money, or access to take a class to still learn something new. And it can help transform learning from something we only invest in when we’re young to something that becomes a lifelong pursuit.

Personally, YouTube creators have helped me learn new things, from fixing appliances in my home, to raising chickens, to answering my kids’ questions about black holes or dark matter. And millions more turn to YouTube every day for job skills, from learning to use Excel to acing an interview.

The potential of our creators to enhance education and learning is incredible, so we’re going to do more to take advantage of the massive, modern-day video library that YouTube has become. That includes working with our educational creators to bring more of their content to the platform as well as expert organizations like Goodwill to provide and feature even more high-quality job skills videos on YouTube.

As YouTube grows, I want to remain focused on our mission to give everyone a voice and show them the world. It’s my commitment in 2018 to ensure we do this responsibly, with greater openness, smarter policies, more engaging products, more revenue for creators, and a higher emphasis on learning and education. I’m thankful to everyone who’s made our community such a special, inspiring and meaningful place and I feel privileged to be a part of it. I hope all of you are looking forward to YouTube’s best, most transparent and most exciting year yet as much as I am.

Susan

#CreateBlackHistory: Celebrating Black History Month with YouTube.

Over the past year, we’ve seen historic examples of “firsts” in so many different areas of society and Black History literally being made every single day. This month, and every month, I’m inspired by the future faces of Black History on this platform--incredible artists, musicians, beauticians and comedians like Todrick Hall, Ari Fitz, Andrea’s Choice, and TPindell. That’s why, this Black History Month, we are excited to celebrate these awesome creators by having them share who inspires them every day.

To recognize these contemporary history-makers in the making, we asked 28 different YouTube creators to tell us who they believe is creating Black History. Each day this month, we’ll publish one of those videos as a Reel on YouTube Spotlight channel.


In addition to our daily videos, we’ll share a new playlist each week of February, celebrating the luminaries who have been making Black History of late.

Celebrate Black History Month with us by visiting youtube.com/spotlight on your phone and swiping over to the Reels tab. And after watching the Reels, tell us who inspires you with the hashtag #CreateBlackHistory.

Danielle Tiedt, Chief Marketing Officer at YouTube, recently watched #CreateBlackHistory

Source: YouTube Blog


Bringing the power of YouTube to more countries with YouTube Go

Last year, we launched YouTube Go in India, a brand new app built from the ground up to unlock the power of YouTube for the next generation of users. Since then, we've also launched YouTube Go in 14 additional countries, including Indonesia, Nigeria and Thailand, and we've seen firsthand the impact that bringing more people into the world of video can have.

For instance, Mapan — a startup in Indonesia that uses technology to train and empower low-income communities and families in rural Indonesia — is using YouTube Go as part of their regular arisans or community meet-ups to equip entrepreneurial women with financial skills and resources. Each arisans' chairwoman downloads a playlist of videos related to starting and running a small business; they then share these videos with each other using YouTube Go’s nearby sharing function. A teacher who runs a primary school for low-income children in Lagos, Nigeria, says that using YouTube Go has “allowed me to download and watch more videos that help with everything from mathematics lesson plans to how to decorate the classroom.”

We're excited to expand YouTube Go to over 130 countries around the globe starting today. YouTube Go gives access to YouTube regardless of connectivity status and more control over data usage, while being locally and socially relevant. Key features of YouTube Go include:

  • Videos that matter to you: The YouTube Go home screen features trending and popular videos in your area, so that you can find and discover videos that you and your community care about. The entire experience is available in your language, with videos that are relevant to you.
  • Control over your experience: On YouTube Go, we’ll show you a video preview when you tap on a thumbnail, giving you a better sense of what the video is about before you decide if you want to watch it. You can then choose to download the video for viewing later or stream it now. And we also allow you to choose the amount of data you’d like to spend on that video.
  • Share videos with friends nearby: With YouTube Go, you can share videos with friends and family nearby without using any data.


From our previous launches, we've learned that you love those new features, so we made a few design changes to make them even more prominent in the app:
  • Watch in high quality: In response to user feedback, we’ve given you even more control of your experience and added the ability to download, stream, and share videos in High Quality in addition to basic and standard quality resolutions.
  • Discover fresh content you love: We heard that you wanted an even easier way to get the freshest videos recommended to you. Now, you can get new personalized content with a simple pull of the home screen. We also notify you when new videos are uploaded from the channels you love.
  • Share more easily: We know you love sharing videos, so we made design changes to make it even easier to access the share nearby feature right from the home page. We also added a highly requested feature: allowing multiple videos to be shared at once.


We've been working hard to build a YouTube app that works for you, with brand new features designed with your preferences, aspirations and needs in mind. We can't wait to see what you can do with the power of YouTube in the palm of your hand.

Jay Akkad, Product Manager, YouTube, recently downloaded and watched "Diving into 1000 Mousetraps in 4K Slow Motion - The Slow Mo Guys."

Source: YouTube Blog