Tag Archives: YouTube

Celebrating Hispanic Heritage Month

This past Friday marked the first day of Hispanic Heritage Month, which started nearly 50 years ago to celebrate the rich history of Hispanics in the U.S. and the tremendous impact they’ve had on American culture and society. This year, we want to celebrate everyone who identifies as part of the Hispanic and/or Latinx community by shining a light on the amazing content that they produce on YouTube. YouTube is overflowing with stories that are rich in Latinx and Hispanic culture and perspective – and it includes voices that span a vibrant spectrum of backgrounds and experiences.

Through humor, beauty, food, music and much more, Hispanic and Latinx creators make an impact every day. They set trends, define American culture, and connect with millions of fans all at the same time. For example, just last month, Luis Fonsi’s “Despacito” became the most-watched video of all time on YouTube. But while Latin music is one of the fastest growing communities on the platform, music is only one small part of a rich catalog of stories Hispanic and Latinx creators are making and sharing. We’d like to take a moment to highlight a few of those creators here:

Lele Pons, a breakout star of 2017, showcases her pride for her heritage through humorous videos depicting what being Latinx means to her. Using humor to connect with people of all backgrounds, Lele has grown her audience to over 5 million subscribers with viral comedy videos and collabs that range from high school scenes to telenovela parodies and the hilarious Training to be a Latina. Similarly, Eric Ochoa (SUPEReeeGO), frequently parodies his experiences of growing up Mexican and was recently featured in the YouTube Red show, “Single by 30.” Like Lele, he’s taught us that exploring your background and viewpoint is a great way to build a global community of allies (and subscribers). The popularity of their content on YouTube indicates the community’s desire to see a world online that more authentically represents the world in which we live.

Many Hispanic and Latinx creators are also driving major trends on the platform. Slime videos, for example, were one of the biggest trends on YouTube this year, and DIY guru Karina Garcia was one of the key influencers driving the popularity of this category, with wildly popular videos like this one. Overall, her slime videos have amassed a whopping 225 million views. Beyond slime, she continues to connect with her community with life hack videos covering a huge range of subjects.

Beauty remains one of the top content categories on the platform and tastemaker Manny Mua has not only disrupted the beauty world, but he has also redefined the concept of “beauty guru.” Renowned for his gorgeous makeup tutorials, Manny was recently named Maybelline’s first ever male brand ambassador.

These creators represent just a few examples from a diverse community of Hispanic and Latinx voices on YouTube whose experiences, perspectives, stories and voices all drive a broader connected community. You can find videos from them and other Hispanic and Latinx influencers by visiting youtube.com/spotlight all month, with new playlists debuting every Monday through October 9. We also want to highlight fresh new content to include in this playlist, so tag your uploads #HHM or #HispanicHeritageMonth and you may see your video featured.

Danielle Tiedt, Chief Marketing Officer at YouTube, recently watched Let's Talk: Being Hispanic & Latinx Books.

Source: YouTube Blog


Even more reasons for creators to love the YouTube Studio app

Creators live life on-the-go. Even with packed schedules, you still find the time to create amazing videos, manage your channel and engage your communities. At YouTube, it’s our job to make your lives easier. That’s why we designed our mobile app with you in mind. Many of you have told us that it’s indispensable to your YouTube journey, including top creators like Swoozie who said: “Studio is where it’s at. I love it, I live by it!” Today we’re giving the Creator Studio app a refresh. Not only will it be called YouTube Studio moving forward but we’re also releasing many new features that you’ve been asking for, including:
  • Scheduled Posts: We know your fans eagerly await your videos. Now you’ll be able to schedule posts right from your phone so you can set it and forget it. Pick the time, date, and video type (private, unlisted or public).
  • Subscriber Count Card: Creators frequently tell us how much they love checking their subscriber count to see how many people have become Nerdfighters, Mirfandas, or whatever you may call your fans. For a long time, you could only easily do that on desktop. Now, we’re adding a prominent subscriber count card right at the top of your YouTube Studio app dashboard so you can check up on that subscriber love anytime and anywhere.
In the coming months, we’re going to continue to make the app better and roll out even more updates, such as allowing you to use creator hearts and pin comments straight from the app.

Building on beloved features

We hope the new features above build on the many of the reasons you love using the app already, including:
  • Actionable Insights: Our analytics insight cards provide simple and easy ways for you to understand your channel stats and suggest ways you can grow your channel. You’ll also get links to education resources based on your channel needs to help you bolster your skills. Did one of your videos experience a sudden spike in views while you were out? With our on-the-go insights, you’ll receive a personalized message when a significant event happens on your channel and tips on how to make the most of what’s happening on your channel. We’ll also be doubling down on adding more helpful tips to grow your channel in the YouTube Studio app very soon.
  • Custom Thumbnails: An engaging thumbnail can make all the difference. As one of the most requested features for the app, you can upload your own thumbnails for videos from your mobile device.



With over 1.5 billion logged-in users a month, we want to give you the best tools to reach them — and do it on your own time. The continued improvement of the YouTube Studio app is all part of a greater effort we announced at VidCon to build better creator tools across desktop and mobile. We hope you join the millions of creators not only using YouTube Studio, but improving it for other creators out there too.

Jacquelle Amankonah Horton, Product Manager

A new way to earn money with YouTube Gaming

Starting today, we’re opening up a new way to earn extra money on your channel and better help you connect with your fans on YouTube Gaming: sponsorships!

With sponsorships, fans can purchase digital goods directly from your channel and support you via monthly recurring payments of $4.99 USD (local pricing applies). Sponsors get cool insider perks, such as a custom badge for live chat that will help them stand out from the crowd and custom emoji. These badges and emoji are designed by you for your fans. As you gain more sponsors, you will unlock more emoji to be used on your channel. You can upload and use these in real-time as you pass sponsorship milestones.



Sponsors also get access to sponsors-only live chat and immunity from slow mode. You’ll also be able to set up additional perks through 3rd-party services, such as on-stream alerts that you’ve received a new subscriber via Streamlabs or an exclusive Discord sponsors-only server where fans can connect and chat together.





Throughout our early tests of YouTube Gaming sponsorships, we’ve seen some incredible successes. For example, GameAttack makes most of their channel revenue via sponsorships and Super Chat. Rocket Beans earned 1,500 sponsors in their first day. And ONE_shot_GURL’s monthly celebratory wall of sponsors is getting so full, it’s running out of room.

Sponsorships are broadly available to all eligible creators on the YouTube Gaming app. So if your channel is eligible, you can enable it yourself today at youtube.com/features and immediately begin growing your sponsorship base. We’ll also be testing out another version of sponsorships with a handful of non-gaming creators on the main YouTube app. Check out Lauren Fairweather's or Que Diabos’ channel, and sign up here if you're interested in trying it out for your channel.

Whether your channel is still new or you’ve been a creator for years, we want you to be successful, and sponsorships is part of a wider effort to help build your business on YouTube. As we focus on growing your revenue through YouTube Red, Super Chat, and now sponsorships, we're bidding farewell to a service we launched in 2013 called paid channels. This service offered monthly subscriptions for some channels, but with less than 1% of creators using it today, it never achieved popularity with creators or users.

Between all the trials, raids, and meteor strikes, the gaming community on YouTube continues to grow. We’re excited to see how your creativity with sponsorships can help you both build stronger communities and bigger businesses.

Barbara Macdonald, Product Manager, recently live streamed Mario + Rabbids Kingdom Battle

Ti Amo Italy: a historic theater takes center stage in a new music video

“Ti Amo.” I love you. The new song from French synth-pop stars Phoenix. The title song from their recently released album “Ti Amo” is a love letter to Italy: from festivals in Sanremo, to singer Franco Battiato, to melted gelato.

In the video for the song, created by La Blogothèque and directed by Colin Solal Cardo in collaboration with Google Arts & Culture, Phoenix’s Thomas Mars abandons his guided tour of the Teatro Bibiena to sneak off and perform with his bandmates Christian Mazzalai, Laurent Brancowitz and Deck D’Arcy, around the stage, in the corridors and boxes of the theater—all shot live on 35mm film in one continuous shot.

Phoenix - Ti Amo (Live in Teatro Bibiena, Mantova)

But the real star of the video is the Teatro Bibiena itself. It’s a stunningly beautiful Baroque theater in the Italian town of Mantua. Measuring just 425 square meters, it seats about 300 people—less than a tenth of New York’s famous Carnegie Hall. Its surprisingly small, bell-shaped space is decorated with a wooden geometric ceiling, dozens of arched boxes and monochrome frescoes. Originally intended as an academic lecture hall when it was built, in the 1760s, guests soon realized that the space had amazing acoustics, and it was then used to house music and theater performances. A 14-year-old Wolfgang Amadeus Mozart even played there!

Phoenix hero

Take a look around the theatre yourself with Street View or browse through the history of this cultural gem on Google Arts & Culture.

Phoenix
Deck D’Arcy, Christian Mazzalai, Thomas Mars and Laurent Brancowitz of Phoenix

Ti Amo Italy: a historic theater takes center stage in a new music video

“Ti Amo.” I love you. The new song from French synth-pop stars Phoenix. The title song from their recently released album “Ti Amo” is a love letter to Italy: from festivals in Sanremo, to singer Franco Battiato, to melted gelato.

In the video for the song, created by La Blogothèque and directed by Colin Solal Cardo in collaboration with Google Arts & Culture, Phoenix’s Thomas Mars abandons his guided tour of the Teatro Bibiena to sneak off and perform with his bandmates Christian Mazzalai, Laurent Brancowitz and Deck D’Arcy, around the stage, in the corridors and boxes of the theater—all shot live on 35mm film in one continuous shot.

Phoenix - Ti Amo (Live in Teatro Bibiena, Mantova)

But the real star of the video is the Teatro Bibiena itself. It’s a stunningly beautiful Baroque theater in the Italian town of Mantua. Measuring just 425 square meters, it seats about 300 people—less than a tenth of New York’s famous Carnegie Hall. Its surprisingly small, bell-shaped space is decorated with a wooden geometric ceiling, dozens of arched boxes and monochrome frescoes. Originally intended as an academic lecture hall when it was built, in the 1760s, guests soon realized that the space had amazing acoustics, and it was then used to house music and theater performances. A 14-year-old Wolfgang Amadeus Mozart even played there!

Phoenix hero

Take a look around the theatre yourself with Street View or browse through the history of this cultural gem on Google Arts & Culture.

Phoenix
Deck D’Arcy, Christian Mazzalai, Thomas Mars and Laurent Brancowitz of Phoenix

Ti Amo Italy: a historic theater takes center stage in a new music video

“Ti Amo.” I love you. The new song from French synth-pop stars Phoenix. The title song from their recently released album “Ti Amo” is a love letter to Italy: from festivals in Sanremo, to singer Franco Battiato, to melted gelato.

In the video for the song, created by La Blogothèque and directed by Colin Solal Cardo in collaboration with Google Arts & Culture, Phoenix’s Thomas Mars abandons his guided tour of the Teatro Bibiena to sneak off and perform with his bandmates Christian Mazzalai, Laurent Brancowitz and Deck D’Arcy, around the stage, in the corridors and boxes of the theater—all shot live on 35mm film in one continuous shot.

But the real star of the video is the Teatro Bibiena itself. It’s a stunningly beautiful Baroque theater in the Italian town of Mantua. Measuring just 425 square meters, it seats about 300 people—less than a tenth of New York’s famous Carnegie Hall. Its surprisingly small, bell-shaped space is decorated with a wooden geometric ceiling, dozens of arched boxes and monochrome frescoes. Originally intended as an academic lecture hall when it was built, in the 1760s, guests soon realized that the space had amazing acoustics, and it was then used to house music and theater performances. A 14-year-old Wolfgang Amadeus Mozart even played there!

Phoenix hero

Take a look around the theatre yourself with Street View or browse through the history of this cultural gem on Google Arts & Culture.

Phoenix
Deck D’Arcy, Christian Mazzalai, Thomas Mars and Laurent Brancowitz of Phoenix

A New Way To Discover Up-And-Coming Creators

https://lh6.googleusercontent.com/iU3crvcW9xg1VvSNOwpMdI2UZ3bgm3y4tozGtsewD4WIUIxzyYiohD0KmHTVcdaDuQRPPT8KMemgFEkt_sdGtTVzfr7JLsbbcjWn7-exOlFN3Tfo25u_CQo6WkkNu3AS2JAXwmJu
More great videos are uploaded to YouTube today than ever before. New formats are being created and new stars and artists are being born every moment. With more than 1,000 creators crossing the 1,000 subscriber threshold every single day worldwide, new talent is constantly emerging. This is true for India as well, just last year, we saw over 500 creators get over 100k subscribers. That’s at least 1 channel crossing this threshold every day. We want to celebrate these up-and-coming creators and help them build a bigger audience.


Starting today, we’ll highlight creators who are “On The Rise” in a new section of our Trending Tab in India. Each week, a different creator will be highlighted and featured for a full day on Trending with the following badge: Creator on the Rise.




Any Indian creator with over 1,000 subscribers is eligible to be featured. “On The Rise” creators will be highlighted based on a bunch of factors including but not limited to viewcount, watchtime, and subscriber growth and will roll out to more languages in future. Our team is also involved in the process to help select which eligible creators will be featured.


One creator will be highlighted each week; we’ll let them know when they are featured so they can share the moment with their fans, old and new! We hope this will help the world discover inspirational new creators.

Posted by Rajant Meshram, YouTube Online Partnerships Lead, Google Asia Pacific, recently watched "How you should take Leave for Ganpati festival | CafeMarathi"

Variable speed playback on mobile

Variable speed playback was launched on the web several years ago and is one of our most highly requested features on mobile. Now, it’s here! You can speed up or slow down videos in the YouTube app on iOS and on Android devices running Android 5.0+. Playback speed can be adjusted from 0.25x (quarter speed) to 2x (double speed) in the overflow menu of the player controls.

The most commonly used speed setting on the web is 1.25x, closely followed by 1.5x. Speed watching is the new speed listening which was the new speed reading, especially when consuming long lectures or interviews. But variable speed isn’t just useful for skimming through content to save time, it can also be an important tool for investigating finer details. For example, you might want to slow down a tutorial to learn some new choreography or figure out a guitar strumming pattern.

To speed up or slow down audio while retaining its comprehensibility, our main challenge was to efficiently change the duration of the audio signal without affecting the pitch or introducing distortion. This process is called time stretching. Without time stretching, an audio signal that was originally at 100 Hz becomes 200 Hz at double speed causing that chipmunk effect. Similarly, slowing down the speed will lower the pitch. Time stretching can be achieved using a phase vocoder, which transforms the signal into its frequency domain representation to make phase adjustments before producing a lengthened or shortened version. Time stretching can also be done in the time domain by carefully selecting windows from the original signal to be assembled into the new one. On Android, we used the Sonic library for our audio manipulation in ExoPlayer. Sonic uses PICOLA, a time domain based algorithm. On iOS, AVplayer has a built in playback rate feature with configurable time stretching. Here, we have chosen to use the spectral (frequency domain) algorithm.

To speed up or slow down video, we render the video frames in alignment with the modified audio timestamps. Video frames are not necessarily encoded chronologically, so for the video to stay in sync with the audio playback, the video decoder needs to work faster than the rate at which the video frames need to be rendered. This is especially pertinent at higher playback speeds. On mobile, there are also often more network and hardware constraints than on desktop that limit our ability to decode video as fast as necessary. For example, less reliable wireless links will affect how quickly and accurately we can download video data, and then battery, CPU speed, and memory size will limit the processing power we can spend on decoding it. To address these issues, we adapt the video quality to be only as high as we can download dependably. The video decoder can also skip forward to the next key frame if it has fallen behind the renderer, or the renderer can drop already decoded frames to catch up to the audio track.

If you want to check out the feature, try this: turn up your volume and play the classic dramatic chipmunk at 0.5x to see an EVEN MORE dramatic chipmunk. Enjoy!


Posted by Pallavi Powale, Software Engineer, recently watched “Dramatic Chipmunk” at 0.5x speed.

YouTube Live: faster, easier and more accessible

Whether it’s solar eclipses, NBA superstars, the hottest music artists, pro gamers, creators donating to charity, or the world’s most famous giraffe, creators use live to connect with fans during the moments that matter. In turn, we are committed to making live content creation easier and more accessible. That’s why we’re excited to share some new improvements launching today.

Real-time interaction
We know how important it is to be able to immediately engage your fans during live streams. Thanks to ultra-low latency, now you can. Enabling ultra low-latency makes it possible to stream video with just a couple seconds of latency, so you’ll be able to answer fan questions and get viewer input during your “Let’s Plays” faster than ever before. It’s easy to set up and doesn’t require any special software or encoders to work.



New tools to make live chat moderation easier
Live chat messages play a key role in creating connections between you and your fans. We want to help you shape the tone of your conversations on YouTube, so we are excited to introduce new chat moderation tools:
  • Inline moderation lets you quickly moderate your chat feed by simply pressing and holding the “alt/option” button on your keyboard to pause the chat feed. Once the feed is paused, you can hover over messages to remove or approve them with a single click. Don’t forget you can also delegate a moderator for your live chat, giving people you trust the ability to remove, flag or hide messages.
  • Hold potentially inappropriate messages for review By opting-in, chat messages identified by our system will be held from posting on your streams, then you decide whether to approve, hide, or report them (just like you can with comments). Best part is, as you review more messages the system will get better at identifying the types of messages you want to hold for review. If you want to block certain words or phrases, you can do that too.
  • Shared hidden user lists lets your moderators use the same hidden users list across comments and live chat. And in the future hides will work in both live chat and comments, regardless of where you take that action.
Stream more easily from iPhone and iPad right to the main YouTube app
Thanks to Apple’s ReplayKit, you can already live stream directly from many popular apps on YouTube Gaming. Now we’re bringing the feature to the main YouTube app so you can live stream your painting from Procreate, your race from Asphalt 8, your MOBA gameplay from Vainglory and more from any app that supports ReplayKit. You’ll also be able to use your phone’s microphone and front-facing camera to add your own video and audio commentary to the stream.

Regardless if you’re streaming your summer vacation shenanigans from your mobile phone or a battle royale of your favorite game from your desktop, we hope these new tools help you do more with YouTube live and deepen the connection with your viewers.

Kurt Wilms, YouTube Live Product Lead
Recently Watched “EXCLUSIVE - BEHIND THE SCENES OF DANANDPHILGAMES”

A new YouTube look that works for you

https://img.youtube.com/vi/9FWIG_c6PfI/maxresdefault.jpg
When YouTube launched 12 years ago, it was a single website that supported one video format, 320x240 at 4:3 aspect ratio. Fast forward to today, and YouTube lets you watch any combination of SD, HD, 4K, 360, 3-D, and live video on nearly every device with an internet connection – from desktops to phones, tablets to TVs, game consoles, and even VR headsets.


We’ve also introduced apps and services that give you new ways to watch and get even closer to the content and creators you love. Music fans, gamers, and TV lovers each have unique experiences specifically tailored for their favorite content. For families looking for the best way to watch together, we launched the YouTube Kids app.


To put it simply, YouTube’s evolved … a lot. And we’re not even close to done. Over the last few months we've started releasing updates and will continue to throughout the rest of the year. When all is said and done, we'll bring a new level of functionality and a more consistent look across our desktop and mobile experiences.


Let’s start with the YouTube mobile app, which is getting a bunch of new features:
  • Clean new design: We’ve made the header white to let content take the lead and moved the navigation tabs to the bottom of the app so they’re closer to your thumbs. We also added new Library and Account tabs that give you easy access to what you’re looking for.
  • Videos that move with you: One of the things we’re working on is bringing gestures to YouTube. Earlier this year, we introduced a gesture that allows you to double tap on the left or right side of a video to fast forward or rewind 10 seconds. Give it a try! We already see billions of double taps per day. And I wanted to give you a sneak peek at another gesture I am really excited about. In the coming months, we'll experiment with a feature that lets you jump between videos with a simple swipe of your hand: just swipe left to watch a previous video or swipe right to watch the next one.
  • Watch at your own pace: Users love that they are able to speed up and slow down the playback of a video on desktop, and we're excited to bring this feature to the mobile app today, so you can enjoy videos at whatever speed you prefer.
  • Adapt to any video, beautifully: We've also been experimenting with new ways to display all videos in the best possible way. Soon, the YouTube player will seamlessly change shape to match the video format you’re watching, such as vertical, square or horizontal. That means you’ll always get the best viewing experience automatically – including vertical videos with no black bars on the sides!
  • Browse and discover while you watch: We recently added a feature that lets you view a row of suggested videos while you’re watching in full screen. We're also working on transforming the area below the player so you can browse videos in totally new ways.


Looking beyond the YouTube app, we’ve also been working on a new desktop design. And thanks to all the positive feedback, we're now excited to make it available to all our users around the globe starting today! Our new look applies Material Design to YouTube and delivers a fresh, simple and intuitive user experience that lets content shine – because there's nothing more important than the creators and videos we all love to watch. My favorite feature of this new desktop design is Dark Theme, which turns the background dark while you watch for a more cinematic look.


Desktop evolution.gif


The bright red cherry on top of this update sundae is a refreshed YouTube Logo and YouTube Icon. Designed for our multi-screen world, the updated Logo combines a cleaned up version of the YouTube wordmark and Icon, creating a more flexible design that works better across a variety of devices, even on the tiniest screens. Why’s it more flexible? When room is limited (say on a smartphone) you can use the brightened up Icon as an abbreviated Logo, which will be seen more easily and read more clearly. You’ll see the new Logo and Icon roll out across mobile and desktop today, and across all our other apps and services soon.


YTLogo_old_new_animation.gif


We know this is a lot of change, but we want to make clear that there’s one thing that stays the same: YouTube’s mission. We’re here to give people a voice and show them the world – no matter what device they use.


Posted by Neal Mohan, Chief Product Officer