Tag Archives: YouTube

Surprise, baby: It’s YouTube Rewind 2018!

In 2018, you danced your heart out to Drake, yodeled in Walmart, and played a lot of Fortnite. As we prepare to head into 2019, it's time for our annual look back at the year that was in video and the trends that you made possible.

This year was marked by surprising celebrity moments. In February, Kylie Jenner surprised the world with "To Our Daughter," an 11-minute film detailing her pregnancy and the birth of baby Stormi, which was watched over 53 million times on its way to becoming YouTube's global #1 Top Trending Video of 2018. Will Smith vlogged all over the world. Oh, and he also jumped out of a helicopter over the Grand Canyon on a dare. Rihanna started her own "Tutorial Tuesdays" makeup series. And, of course, Beyoncé's livestream from Coachella took #Beychella worldwide.

Emerging and well-known YouTube stars also showed up in a big way in the year's "Top Trending Videos" list. Liza and David shared the news of their breakup through tears and laughter, the guys from Dude Perfect somehow perfectly tossed bread into a toaster, and AsapSCIENCE once again solved the Internet’s latest mystery. (Seriously, is it "Yanny" or "Laurel"?) India comedy sensation Amit Bhadana amassed an astounding 11 million subscribers in just one year and Lâm Chấn Khang's two-hour musical comedy set in the criminal underworld amassed more than 60 million views.

With more than 673 million collective views, these were the moments that had you watching, commenting and sharing in 2018:

Top Trending Videos



  1. To Our Daughter 
  2. Real Life Trick Shots 2 | Dude Perfect
  3. we broke up
  4. Walmart yodeling kid
  5. Do You Hear "Yanny" or "Laurel"? (SOLVED with SCIENCE)
  6. Portugal v Spain - 2018 FIFA World Cup Russia™ - MATCH 3
  7. Build Swimming Pool Around Underground House
  8. Cobra Kai Ep 1 - “Ace Degenerate” - The Karate Kid Saga Continues
  9. Behan Bhai Ki School Life - Amit Bhadana
  10. NGƯỜI TRONG GIANG HỒ PHẦN 6 | L M CHẤN KHANG | FULL 4K | TRUYỀN NH N QUAN NHỊ CA | PHIM CA NHẠC 2018


Following the success of last year’s monster hit "Despacito," Latin Music has continued to explode on YouTube. in 2018. In fact, eight of the ten most-watched music videos over the past year were by Latin artists.


  1. Te Bote Remix - Casper, Nio García, Darell, Nicky Jam, Bad Bunny, Ozuna | Video Oficial
  2. Nicky Jam x J. Balvin - X (EQUIS) | Video Oficial | Prod. Afro Bros & Jeon
  3. Maroon 5 - Girls Like You ft. Cardi B
  4. Daddy Yankee | Dura (Video Oficial)
  5. Ozuna x Romeo Santos - El Farsante (Remix) (Video Oficial)
  6. Becky G, Natti Natasha - Sin Pijama (Video Oficial)
  7. El Chombo - Dame Tu Cosita feat. Cutty Ranks (Official Video) [Ultra Music]
  8. Drake - God's Plan
  9. Reik - Me Niego ft. Ozuna, Wisin (Video Oficial)
  10. Vaina Loca - Ozuna x Manuel Turizo (Video Oficial)


It's also time for our annual Rewind mashup video. But rather than trying to sum up 2018's biggest memes, personalities, and hit videos ourselves, we tried something different this time around. We asked some of YouTube's biggest names to tell us what they wanted to see if they controlled Rewind.

Check out the full video below and head over to our Rewind site to get to know the creators and artists who shaped popular culture in 2018.



Kevin Allocca, Head of Culture & Trends, and the YouTube Rewind team, recently watched “YouTube Rewind 2018: Everyone Controls Rewind.”

Source: YouTube Blog


Introducing more ways to share your Stories on YouTube


As a creator, you're always looking to strengthen your relationship with your audience. You bring them along on your travels, give them a backstage pass to one of your videos, or even a sneak peek at your upcoming video. Through testing the Stories format with a small group of you over the past year, we’ve seen you do just that, from FashionbyAlly giving updates on what’s coming next, to Colin and Samir bringing their fans into the creative process. We applied feedback that we got from you to build a product specifically designed with you, the YouTube creator, in mind. And starting today, we are excited to announce that we are rolling out YouTube Stories to all eligible creators with 10K+ subscribers.









Creating with Stories is lightweight, easy, and fun. Stories will have the fun creation tools that you know and love. You can add text, music, filters, YouTubey stickers, and more to make your story uniquely you! To create a story, just open the YouTube mobile app, tap on the video camera icon, and select "Create Story."




We’ve also added comments to Stories, so the entire community can be a part of the conversation. Your fans can comment, thumbs up and thumbs down comments, and you can heart comments. And all of the comment moderation tools that are available on video uploads will also be available on Stories. You can now also respond directly to a fan comment with a photo or video for the entire community to see!




Images via Colin and Samir




Once posted, Stories are available in the mobile app for 7 days to ensure that your fans have a chance to see it. Stories may show up to both subscribers on the Subscriptions tab and non-subscribers on Home and in the Up Next list below videos.




We’re excited to see how you continue to use Stories to reach out to your community. Give it a try today!



Todd Sherman, Product Lead for YouTube Stories

Shake up your routine with help from YouTube creators

When I wake up, the first thing I do is say, “Hey Google, good morning,” and the Google Assistant gives me the weather report, tells me how long my commute will take, and turns on the news. This is something we call a Routine, which means one command will set a bunch of actions in motion. The Google Assistant has a bunch of ready-made Routines, or you can make a Custom Routine, as my teammate recently did when he threw a party. When he said, “Hey Google, it’s time to party,” the lights dimmed, the music played, and the disco ball started to spin.


This got us thinking—what would other folks create if we challenged them to come up with their own Custom Routines? To figure it out, we partnered with six top YouTubers who put their own spin on Custom Routines:

To help you get started with creating your own Custom Routines at home, we developed a set of how-to videos. Here’s how-to get this party started:

How-to get this party started with the Google Assistant

For more information, check out the Google Assistant Routine help page and check out all the videos on our playlist.


Now, cue the disco ball.

YouTube launches student plans for YouTube Music and YouTube Premium just in time for winter break

Today, we’re introducing new student plans for YouTube Music and YouTube Premium, giving eligible university and college students discounted access to a world of music, original series and movies —  all ad-free and at a wallet-friendly price.

Looking for some classical music to concentrate while studying for finals or a crowd-pleaser playlist for that end-of-semester party? Need a great binge-worthy series for winter break like Cobra Kai or Origin? Could you use a physics boost from astrophysicist and former MIT professor Walter Lewin? We’ve got you covered!

Earlier this year, we introduced the new YouTube Music and YouTube Premium subscription plans to help users get more from their YouTube experience. YouTube Music is a new music streaming service with official albums, playlists and singles, as well as a vast catalog of music videos, remixes, live performances, covers and more  all with ad-free, background and offline access. YouTube Premium extends that ad-free experience across all of YouTube, and includes access to YouTube Originals.

Student plans are available for YouTube Music Premium for $4.99 and YouTube Premium for $6.99. Students who sign up by 1/31/19 can lock in YouTube Premium at a special rate of just $5.99.






How to Watch, Listen and Stream

Student plans are currently available to all full-time students at an accredited college or university in the U.S. and will expand to more countries in the future. Click here to learn more about eligibility requirements.

Source: YouTube Blog


The Giving Season is Upon Us

Earlier this year we launched #YouTubeGiving, a suite of tools that empowers creators to raise money on behalf of their favorite charities. As we enter the giving season, we’re making these tools available to even more organizations and creators.

To kick things off, next week some of YouTube’s biggest creators will celebrate Giving Week and team up with charities that hold a special place in their hearts. See below for a preview of who and what to expect, and look for the donate button on their videos to lend your support:




Throughout the month of December, we’ll continue our season of giving with #Dancember, a charity fundraiser founded by YouTube creators Benji and Judy Travis of itsJudysLife. This is leading up to a 24-hour live stream fundraiser on December 14th, benefitting the global humanitarian organization, Save the Children.

At YouTube, we believe in the power of video to build community and empathy. We hope you’ll join us in supporting these incredible creators and organizations.

Julia Paige, Director of YouTube Social Impact, recently viewed Leaving Things in Mouthwash for a Month


Source: YouTube Blog


New ways to create and watch VR videos

VR videos deliver a powerful way to share and experience the world. From going behind the curtain with Cirque du Soleil, to diving into iconic pieces of art, to a behind-the-scenes studio tour with a TV super star, you can transport your viewers experience moments as if they’re actually there.

We’ve heard that you want to make and see even more immersive videos on YouTube. That’s why we’re continuing to expand the ways anyone can create and watch VR content.

More ways to watch YouTube VR


With all the great content that’s available on YouTube today, we want to continue our effort to bring the YouTube VR app to everyone with a VR headset. Starting today, the app will be available on Oculus Go headsets via the Oculus Store.

Making it easier to create VR180 content


Last year we introduced VR180, a new video format that focuses on what’s in front of the camera while delivering a 3D effect in a VR headset. By focusing only on the 180-degree view of what’s in front of the camera, it made VR video production easier for creators like you, encouraging more VR videos than ever before.

Since then we’ve introduced new tools to make this type of video creation even easier. We launched the VR180 Creator Tool that makes it faster to process footage, add metadata and publish. The tool is available on MacOS, Linux and now on Windows.

With the latest editing tools from Adobe, it’s also significantly easier for you to edit, add effects and publish your content. And with new VR180 capable cameras from Kandao and Vuze, you now have more options for capturing VR180 to complement cameras from Z-Cam and Lenovo.

Creating more immersive VR videos


Spatial audio can help make haunted houses more scary and imaginary video game worlds more real. That’s because it matches realistic sounds and picture together for a more immersive experience. We’ve recently added support for head-locked audio, which means that you can add narration and background music that will sound the same no matter where you look.

VR videos unlock a world of experiences. With new and easier ways to create and watch VR content, we look forward to seeing what stories you tell, locations you transport viewers to and experiences you uncover.

Posted by Erin Teague, VR Product Lead, who recently watched "Alvin Ailey's Judith Jamison Speaks on Cry in VR180 | Black Girls Rock!"

Every View Can Create Change: Introducing the 50+ new Creators for Change Impact Films

In anticipation of the International Day for Tolerance on November 16th, we are proud to celebrate the creators who are using the power of one view to open minds, inspire understanding, celebrate culture, and make a difference. From a beauty vlogger in California to a rapper in Sudan, a painter in Germany to a comedy collective in India, YouTube’s Creators for Change program brings together storytellers from around the world to share moments of hope, humanity, and acceptance. At YouTube, we believe that the world is a better place when we listen, share and build community through our stories. YouTube Creators for Change is a critical part of this mission and we are incredibly proud of the continued momentum of the creators from around the world who are using their voices to overcome divisiveness and hate.

Today, YouTube’s Creators for Change Ambassadors came together to release over 50 new films that aim to promote tolerance, encourage empathy, and spark dialogue, locally and globally.


In May we announced that 47 Global Ambassadors joined the Creators for Change program, a global initiative dedicated to amplifying and multiplying the voices of YouTube creators who are using their platforms to spread messages of positivity, hope and acceptance. Since the announcement, they’ve been working with mentors like award-winning filmmaker Eliot Rausch, the Founder of The Nzinga Effect, Eliza Anyangwe, and Anthony Robinson, the Director of Training & Public Engagement at the Truman National Security Project on persuasive storytelling and bridge-building to create inspiring Impact Films. Some highlights from this year’s films include:


  • US-based singer-songwriter MILCK composed “A Little Peace” in response to violence globally. As part of her project she created a music video where multiple singers harmonized with one another in the name of peace.  
  • Australian-based YouTube Creator and rapper, L-FRESH the LION created a project that follows his work with Manbir SIngh (Akaal Fauj - kirtan teacher) trying to preserve Sikh culture through hip-hop and traditional music. 
  •  UK-based skin-positivity Creator Em Ford created a follow-up video to her 2015 viral video “You Look disgusting" called “Redefine Pretty;” a short film detailing how beauty standards psychologically affect young women. 
  • India’s biggest female comedy YouTube creator, MostlySane’s video “No Offence” is a funny yet timely follow-up rap video to “Shameless”, focused on dealing with various kinds of hate speech - both online and in real life. 
  • Dentist by day, YouTube creator by night, Maha AJ created the “Salimmik” music video as a way to pay homage to her home country of Sudan. This love-letter to Sudan aims to show a side of Sudan that is not typically portrayed in media


Driving impact locally

In addition to the global program, creators around the world are using their voices to stand for positivity through our local chapter efforts in 9 countries. Through a combination of creator-led videos that opens minds to educational workshops that inspire critical though, local initiatives span 9 markets and continue to inspire local communities. For example:


  • in Asia, Creators for Change joined forces with the United Nations Development Program (UNDP) and social change agency Love Frankie to support emerging YouTube creators committed to tackling tough social issues in their videos through a regional Creators for Change Fellows program. Following a series of kick-off Boot Camps across Australia, Indonesia, Malaysia, the Philippines and Thailand, a committee selected 15 regional Fellows from these 5 countries, collectively representing an audience of over 2 million fans. Armed with production funding and opportunities to work with civil society organizations, these up-and-coming voices have created over 15 inspiring videos
  • Be Internet Citizens, the United Kingdom’s local Creators for Change chapter, is on target to reach 20,000 students you the end of the year with content about responsible Internet use and empowering young adults to be positive voices online. 
  •  Israel hosted almost 100 top creators for a Tolerance Summit in connection with the local chapter initiative, #Ovdim_Al_Ze. The 2018 Tolerance Challenge was announced, an invitation for local creators to share meaningful and heartfelt videos for release on the International Day for Tolerance taking place on November 16th, 2018. 
  • The German chapter of Creators for Change, #NichtEgal, kicked off a nation-wide roll-out of school-focused workshops in October. Targeting 61 schools in all 16 German states, this program aims to train 200 teachers and 1,500 mentor students, who are forwarding their knowledge to 10,000+ students within the program until the beginning of December. These workshops are supported by our local YouTube creators who share their experiences and advise the students on how to have a positive impact in their communities. 
  • So far this year, 35 000 youth have benefited from anti fake-news and hate speech related workshops in France as part of the Toi-même Tu filmes program, working closely with partners like Les Petits Débrouillards and Génération Numérique to deliver trainings all over France. Additionally, YouTube Creators for Change has partnered with the United Nations Human Rights Office of the High Commissioner to sponsor the 2018 Mobile Film Festival, encouraging youth around the globe to create short films that celebrate the 70th anniversary of the Declaration of Human Rights.


To all the creators who participated in this year’s program: thank you. We are grateful for your passion and dedication.

-- Juniper Downs, Head of YouTube Public Policy

Source: YouTube Blog


The Potential Unintended Consequences of Article 13

This op-ed originally appeared in the Financial Times.
Creativity has long been a guiding force in my life, which is why I jumped at the opportunity to be YouTube’s chief executive nearly five years ago.



Creators have used YouTube to share their voices, inspire their fans, and build their livelihoods. Kurzgesagt — In a Nutshell recently became the number one channel in Germany by creating videos that help others fall in love with science. Artists like Dua Lipa and Ed Sheeran reached fans on YouTube long before they were discovered by a label. And acclaimed musicians like Elton John have used our site to breathe new life into iconic songs.



We have worked hard to ensure creators and artists are fairly compensated for their work. In the last year, YouTube paid content owners across the EU €800m. We have also paid the global music industry more than €1.5bn from advert-generated revenue alone.



However, this creator economy is under threat from a section of the EU’s efforts to revise its copyright directive, known as article 13, which holds internet companies directly responsible for any copyright infringement in the content shared on their platform.



While we support the goals of article 13, the European Parliament’s current proposal will create unintended consequences that will have a profound impact on the livelihoods of hundreds of thousands of people.



The parliament’s approach is unrealistic in many cases because copyright owners often disagree over who owns what rights. If the owners cannot agree, it is impossible to expect the open platforms that host this content to make the correct rights decisions.



Take the global music hit “Despacito”. This video contains multiple copyrights, ranging from sound recording to publishing rights. Although YouTube has agreements with multiple entities to license and pay for the video, some of the rights holders remain unknown. That uncertainty means we might have to block videos like this to avoid liability under article 13. Multiply that risk with the scale of YouTube, where more than 400 hours of video are uploaded every minute, and the potential liabilities could be so large that no company could take on such a financial risk.



We have already taken steps to address copyright infringement by developing technology, like our Content ID programme, to help rights holders manage their copyrights and earn money automatically. More than 98 per cent of copyright management on YouTube takes place through Content ID. To date, we have used the system to pay rights holders more than €2.5bn for third party use of their content. We believe Content ID provides the best solution for managing rights on a global scale.



The consequences of article 13 go beyond financial losses. EU residents are at risk of being cut off from videos that, in just the last month, they viewed more than 90bn times. Those videos come from around the world, including more than 35m EU channels, and they include language classes and science tutorials as well as music videos.



We welcome the chance to work with policymakers and the industry to develop a solution within article 13 that protects rights holders while also allowing the creative economy to thrive. This could include more comprehensive licensing agreements, collaboration with rights holders to identify who owns what, and smart rights management technology, similar to Content ID.



Platforms that follow these rules, and make a good effort to help rights holders identify their content, shouldn’t be held directly liable for every single piece of content that a user uploads. We ask policymakers to find a solution that protects rights holders and creators alike, and listen to the growing number of EU voices, including some member countries, who agree there’s a better way forward.



Susan Wojcicki, CEO of YouTube

Protecting what we love about the internet: our efforts to stop online piracy

The internet has enabled people worldwide to connect, create and distribute new works of art like never before. A key part of preserving this creative economy is ensuring creators and artists have a way to share and make money from their content—and preventing the flow of money to those who seek to pirate that content. Today, we're releasing our latest update on those efforts..

Our 2018 "How Google Fights Piracy" report explains the programs, policies, and technology we put in place to combat piracy online and ensure continued opportunities for creators around the world.

We invest significantly in the technology, tools and resources that prevent copyright infringement on our platforms. We also work with others across the industry on efforts to combat piracy. These efforts appear to be having an effect: around the world, online piracy has been decreasing, while spending on legitimate content is rising across content categories.

Here are a few of our findings from this year's Piracy report:

  • $3 billion+:The amount YouTube has paid to rights holders who have monetized use of their content in other videos through Content ID, our industry-leading rights management tool.
  • $100 million+: The amount we’ve invested in building Content ID, including staffing and computing resources.
  • $1.8 billion+:The amount YouTube paid to the music industry from October 2017 to September 2018 in advertising revenue alone
  • 3 billion+:The number of URLs that were removed from Search for infringing copyright since launching a submission tool for copyright owners and their agents.
  • 10 million+:The number of ads that were disapproved by Google in 2017 that were suspected of copyright infringement or that linked to infringing sites.

As we continue our work in the years ahead, five principles guide our substantial investments in fighting piracy:

Create more and better legitimate alternatives: Piracy often arises when it's difficult for consumers to access legitimate content. By developing products that make it easy for users to access legitimate content, like Google Play Music and YouTube, Google helps drive revenue for creative industries and give consumers choice.

Follow the money: As the vast majority of sites dedicated to online piracy are doing so to make money, one way to combat them is to cut off their supply. We prevent actors that engage in copyright infringement from using our ads and monetization systems and we enforce these policies rigorously.

Be efficient, effective, and scalable: We strive to implement anti-piracy solutions that work at scale. For example, as early as 2010, we began making substantial investments in streamlining the copyright removal process for search results. As a result, these improved procedures allow us to process copyright removal requests for search results at the rate of millions per week.

Guard against abuse: Some actors will make false copyright infringement claims in order to have content they don't want online taken down. We’re committed to detecting and rejecting bogus infringement allegations, such as removals for political or competitive reasons.

Provide transparency: We’re committed to providing transparency. In our Transparency Report, we disclose the number of requests we receive from copyright owners and governments to remove information from our services.

Today, our services are generating more revenue for creators and rights holders, connecting more people with the content they love, and doing more to fight back against online piracy than ever before. We’re proud of the progress this report represents. Through continued innovation and partnership, we’re committed to curtailing infringement by bad actors while empowering the creative communities who make many of the things we love about the internet today.

Source: Search


Election day: Live on YouTube

It’s election day in the United States. From candidates launching their campaigns to debating issues that matter to voters, you’ve come to YouTube to hear directly from the candidates and follow the midterm election.

Now it’s time to make your voice heard. If you haven’t already cast your ballot, head to Google and search “where to vote” to find your voting location and make your voice heard.

As polls close, tune into YouTube, where these news organizations will bring you live election results coverage throughout the evening:




 Brandon Feldman, YouTube News and Politics

Source: YouTube Blog