Tag Archives: YouTube

Introducing our new developer YouTube Series: “Build Out”

Posted by Reto Meier & Colt McAnlis: Developer Advocates

Ever found yourself trying to figure out the right way to combine mobile, cloud, and web technologies, only to be lost in the myriad of available offerings? It can be challenging to know the best way to combine all the options to build products that solve problems for your users.

That's why we created Build Out, a new YouTube series where real engineers face-off building fake products.

Each month we, (Reto Meier and Colt McAnlis), will present competing architectures to help show how Google's developer products can be combined to solve challenging problems for your users. Each solution incorporates a wide range of technologies, including Google Cloud, Android, Firebase, and Tensorflow (just to name a few).

Since we're engineers at heart, we enjoy a challenge—so each solution goes well past minimum viable product, and explores some of the more advanced possibilities available to solve the problem creatively.

Now, here's the interesting part. When we're done presenting, you get to decide which of us solved the problem better, by posting a comment to the video on YouTube. If you've already got a better solution—or think you know one—tell us about it in the comments, or respond with your own Build Out video to show us how it's done!

Episode #1: The Smart Garden.

In which we explore designs for gardens that care for themselves. Each design must be fully autonomous, learn from experience, and scale from backyard up to large-scale commercial gardens.

You can get the full technical details on each Smart Garden solution in this Medium article, including alternative approaches and best practices.

You can also listen to the Build Out Rewound Podcast, to hear us discuss our choices.

A New Way for Artists to Sell Tickets and Update Fans About Upcoming Shows

Cross-posted from the YouTube Artist Blog

At YouTube, we understand the importance of helping artists find ways to build deeper connections with their fans -- the ones who not only watch and listen to videos, but are also willing to pay to see live performances. And, with live concerts becoming a bigger driver of revenue for artists, we want to help artists reach those fans, keep them updated about upcoming shows, and sell more tickets.


We’ve been experimenting with ways we can offer a ticketing experience to fans and we’re excited to announce our first ticketing partnership with Ticketmaster. Starting today, we will begin featuring hundreds of artist’s upcoming U.S. tour dates on their YouTube videos. Fans enjoying an artist's official music video on YouTube can now learn about upcoming concert listings and with a simple click, go to Ticketmaster to purchase tickets.

YouTube’s massive fan base paired with Ticketmaster’s global roster of concerts and security of verified tickets means we can easily connect a fan’s discovery of music on YouTube to their ability to purchase concert tickets.

We’re just getting started. We’ll be rolling out this feature to all artists who have Ticketmaster shows in North America with plans to expand globally. And, as part of our ongoing commitment to support artists, we’ll continue to find additional ways to make meaningful fan and artist connections.





The YouTube Music team

Source: YouTube Blog


Celebrating Veterans Day

From heartwarming homecoming videos to personal vlogs about their service experiences, veterans turn to YouTube to help share their stories and form community. Thanks to their videos, we’ve been able to learn about some of the incredible individuals who serve our country, whether it’s Missy Lynn speaking out about her experience in the Air Force, Nick Bare chronicling his journey from the start of a new business to his last day in the Army, or a son sharing his Army Veteran father’s experience with dementia.

Ahead of this year's Veterans Day, YouTube is sharing a new video to honor veterans for their service and all of the things they do every day -- for their families, for their communities, and for our nation. To those of us who haven’t served, Veterans Day is also an opportunity for us to better understand what it means to be a member of the armed forces — in any country — and the contributions and sacrifices that military personnel and their families make on our behalf.



Every Veterans Day, we see a resurgence in popularity of certain video genres on YouTube, including surprise reunions and homecoming videos. Millions of people have been moved by these videos of veterans coming together with their loved ones, so to pay tribute to these special moments, we’re also revealing a list of top viewed veteran homecoming videos on the platform:

  1. German Shepherd Fetches Ball, Returns to Find His Soldier Home from Deployment (21M+ views)
  2. Scuba Soldier - Back From Afghanistan Early - Surprises Family (19M+ views)
  3. Soldier welcomed home by happy dog!!! Drill Weekend (15M+ views)
  4. Cat Welcomes Home Soldier (awesome) (13M+ views)
  5. Dog Welcomes Home Soldier...Again (12M+ views)
  6. Soldier Surprises His Son (9M+ views)
  7. U.S. Marine Surprises His Sister During College Graduation Ceremony (9M+ views)
  8. Soldier Surprises Younger Sister At School, Tears Follow (9M+ views)
  9. Soldier dad surprises son during school assembly (8M+ views)
  10. Military Son Surprises Dad at 70th Birthday Party (7M+ views)
  11. A Heartwarming Surprise Military Reunion (7M+ views)
  12. U.S. Soldier Surprises Her Son During High School Football Game (7M+ views)
  13. U.S. Soldier Surprises Sister During High School Lunch Raffle (6M+ views)
  14. Soldiers Surprise Daughter at School Magic Show! (6M+ views)
  15. Soldier Surprises Mother in Kitchen (6M+ views)
  16. Airman comes home to handicapped dog from 6 month deployment! (6M+ views)
  17. Soldier Coming Home; Dog's Reaction (6M+ views)
  18. Military Mom Surprises Son at School (5M+ views)
  19. Woman Sobs Uncontrollably at the Surprise Return of Her Husband, a U.S. Army Soldier (5M+ views)
  20. Surprise Military Family Welcome Home at South Carolina Football Game (5M+ views)

Today and every day, we at YouTube want to say thank you, veterans, for all you have done and continue to do for our country.

Danielle Tiedt, Chief Marketing Office at YouTube, recently watched "Military Hair and Makeup Tutorial."

Source: YouTube Blog


Banding Together to support North Bay fire relief

Our neighbors in the North Bay have shown incredible strength and resolve while facing the recent wildfires, the deadliest natural disaster in California since the 1906 earthquake. Many have lost loved ones, homes, and land; and thousands are still displaced as the region starts to rebuild. As soon as the fires began, Google and Googlers committed $1 million to support relief efforts, but we know there's more work to be done.

Google and Youtube are proud to be a founding sponsor of Band Together Bay Area, a benefit concert happening tonight at AT&T Park in San Francisco, featuring Metallica, G-Eazy, Dave Matthews and Tim Reynolds, Rancid, Dead & Company, and Raphael Saadiq.

Band Together Bay Area
https://www.google.org/crisis/norcalfire-relief/

To make it easier to watch the event, and donate to relief efforts, we’re livestreaming the event on Metallica’s YouTube Channel. Donations will go toward the Tipping Point Emergency Relief Fund, which supports low-income, vulnerable communities impacted by the crisis. 100% of what you give will go where it is needed most.

Google will be matching donations up to $1 million made on the livestream, the Google.org website and via the concert’s Text to Donate option. You can text “TOGETHER” to 20222 to donate $25 to the Tipping Point Emergency Relief Fund.

Together, we hope to contribute $3 million in total from Google, Googlers, and all of you to help support relief and recovery efforts for those affected by the fires as they continue to rebuild.

Ozuna: ‘Música Sin Fronteras’ – Appeal of Puerto Rico’s reggaeton sensation knows no borders

“Back then there was salsa,” reflects 25-year-old Puerto Rican superstar Ozuna in the new documentary “Musica Sin Fronteras.” “In another era you had rock, then you had time for electronic music. Well now today it’s time for reggaeton.”

Led by the meteoric rise of “Despacito,” with its 4 billion views and counting, reggaeton and other Latin genres have dominated YouTube’s charts all year, with no signs of slowing. Currently, six of the top ten music videos on YouTube’s charts are by Latin artists, with tracks like J Balvin’s “Mi Gente” looking like they might give “Despacito” a run for its record-breaking money.

Arriving right on cue is Ozuna, who for the past three weeks has reigned at the top slot of the global YouTube Artists chart. Produced by YouTube, “Musica Sin Fronteras” traces Ozuna’s rise from local talent shows at his school to the biggest stages in the world, all while celebrating Puerto Rico’s vibrant musical culture.



“YouTube is a universal platform that allows me to reach people in Japan, China or Egypt, countries that I would never be able to reach otherwise” the San Juan, Puerto Rico, native explains. “It is the most important platform to reach the entire world.”



Writing his first song at the young age of 12, Ozuna found early inspiration from other Puerto Rican artists who turned to YouTube to spread their music. What followed were a series of do-it-yourself videos showcasing the young singer and songwriter’s undeniable raw talent. “They were low-budget videos: just us in the rain with a camera and an umbrella." Ozuna explains with a laugh. "But they came from the heart. It was starting something from nothing.”

With time the production quality increased — and so did the view counts. Early fan favorites like 2015’s “Si Tu Marido No Te Quiere” crossed 100 million views within a year of being uploaded. But while this early work established the Puerto Rican native as an undeniable star, it was the release of his debut LP “Odisea” that helped Ozuna truly cement a chapter in reggaeton’s global success. A vast departure from the EDM maximalism that reggaeton was known for in the mid-’00s, the album’s distinct sound — replete with glowing trap beats, arresting dembow rhythms and Ozuna’s unmistakable falsetto — resonated far beyond San Juan, earning massive views in places like Bogotá (317 million), Mexico City (285 million), New York (74 million) and Barcelona (31 million). Ozuna’s subscriber count now stands at over 8.1 million, with his total views across the platform recently crossing the 8 billion views mark.



“I carefully try to plan how I release my music,” Ozuna explains of his continued viral success. “I start by uploading my music videos to YouTube before anywhere else. This is to guide everyone to one single place. That way they can enjoy the full experience: the song, the visuals, the meaning.”

It’s a strategy the singer took to new heights with the video for “Siguelo Bailando,” the latest single from his debut. Teaming with YouTube, Ozuna is leveraging the power of his social media following to speed up the release of the highly anticipated video — when the hashtag #SigueloBailando hits 20,000, fans across the world can simultaneously experience the video’s premiere on YouTube.

For Ozuna, the creative release is yet another way to spread his music to wider and wider audiences. “I put on YouTube one single and, in 20 hours, have 5 million, 6 million people,” the crooner recently explained to the New York Times on his continued success. “In one month, I have 100 million. In one year, 1 billion.”

The YouTube Music Team

Source: YouTube Blog


Resonance Audio: Multi-platform spatial audio at scale

Cross-posted from the VR Blog

Posted by Eric Mauskopf, Product Manager
As humans, we rely on sound to guide us through our environment, help us communicate with others and connect us with what's happening around us. Whether walking along a busy city street or attending a packed music concert, we're able to hear hundreds of sounds coming from different directions. So when it comes to AR, VR, games and even 360 video, you need rich sound to create an engaging immersive experience that makes you feel like you're really there. Today, we're releasing a new spatial audio software development kit (SDK) called Resonance Audio. It's based on technology from Google's VR Audio SDK, and it works at scale across mobile and desktop platforms.

Experience spatial audio in our Audio Factory VR app for Daydreamand SteamVR

Performance that scales on mobile and desktop

Bringing rich, dynamic audio environments into your VR, AR, gaming, or video experiences without affecting performance can be challenging. There are often few CPU resources allocated for audio, especially on mobile, which can limit the number of simultaneous high-fidelity 3D sound sources for complex environments. The SDK uses highly optimized digital signal processing algorithms based on higher order Ambisonics to spatialize hundreds of simultaneous 3D sound sources, without compromising audio quality, even on mobile. We're also introducing a new feature in Unity for precomputing highly realistic reverb effects that accurately match the acoustic properties of the environment, reducing CPU usage significantly during playback.

Using geometry-based reverb by assigning acoustic materials to a cathedral in Unity

Multi-platform support for developers and sound designers


We know how important it is that audio solutions integrate seamlessly with your preferred audio middleware and sound design tools. With Resonance Audio, we've released cross-platform SDKs for the most popular game engines, audio engines, and digital audio workstations (DAW) to streamline workflows, so you can focus on creating more immersive audio. The SDKs run on Android, iOS, Windows, MacOS and Linux platforms and provide integrations for Unity, Unreal Engine, FMOD, Wwise and DAWs. We also provide native APIs for C/C++, Java, Objective-C and the web. This multi-platform support enables developers to implement sound designs once, and easily deploy their project with consistent sounding results across the top mobile and desktop platforms. Sound designers can save time by using our new DAW plugin for accurately monitoring spatial audio that's destined for YouTube videos or apps developed with Resonance Audio SDKs. Web developers get the open source Resonance Audio Web SDK that works in the top web browsers by using the Web Audio API.
DAW plugin for sound designers to monitor audio destined for YouTube 360 videos or apps developed with the SDK

Model complex Sound Environments Cutting edge features

By providing powerful tools for accurately modeling complex sound environments, Resonance Audio goes beyond basic 3D spatialization. The SDK enables developers to control the direction acoustic waves propagate from sound sources. For example, when standing behind a guitar player, it can sound quieter than when standing in front. And when facing the direction of the guitar, it can sound louder than when your back is turned.

Controlling sound wave directivity for an acoustic guitar using the SDK

Another SDK feature is automatically rendering near-field effects when sound sources get close to a listener's head, providing an accurate perception of distance, even when sources are close to the ear. The SDK also enables sound source spread, by specifying the width of the source, allowing sound to be simulated from a tiny point in space up to a wall of sound. We've also released an Ambisonic recording tool to spatially capture your sound design directly within Unity, save it to a file, and use it anywhere Ambisonic soundfield playback is supported, from game engines to YouTube videos.
If you're interested in creating rich, immersive soundscapes using cutting-edge spatial audio technology, check out the Resonance Audio documentation on our developer site, let us know what you think through GitHub, and show us what you build with #ResonanceAudio on social media; we'll be resharing our favorites.

Introducing kid profiles, new parental controls, and a new exciting look for kids, which will begin rolling out today!



After talking to parents all over, we know that kids who love the YouTube Kids app are getting older and want a platform that’ll grow with them. Whether kids are watching Monster High, DC Kids, LEGO, learning their ABCs, or picking up the latest tricks in Minecraft, we want YouTube Kids to help. Here’s what’s new with YouTube Kids:

When you sign in with your Google account, you get:
  • Kid profiles to customize your kids’ experience: Now you can create a profile for each of your kids. Even better, kid profiles work across all different devices!
  • App design tailored to your kid’s age: When you enter a date of birth on the kid profile, YouTube Kids changes the way the app looks. Younger kids will get less text, while older kids will get more content on the home screens.
  • A new setup process: The new app parent setup process will give you detailed information to help you make the right choices for your family before your kids use the app.
  • Passcode for kids: Kids can set a secret passcode to get into their profile (and keep their brother or sister out). Don’t worry, you can always override their passcode.



Remember, our systems work hard to filter out more mature content from the app. But no system is perfect. If you find a video that you think should not be in the app, you can block it and flag it for review. This helps make YouTube Kids better for everyone.

YouTube Kids is now live in 37 countries, has more than 70 billion views in the app, and more than 11 million weekly active viewers.

We're looking at ways to build an even better experience for families. Coming soon, we'll give parents the option to have more content available in the app experience for their child. Our team is working to identify the most relevant content categories for tweens to make the app even more awesome.

*Not available in all markets. Kid profiles are available in the following markets: Argentina, Australia, Brazil, Canada, Chile, Colombia, Ghana, India, Jamaica, Japan, Kenya, Malaysia, Mexico, Nepal, New Zealand, Nigeria, Pakistan, Peru, Philippines, Singapore, South Africa, South Korea, Sri Lanka, Tanzania, Uganda, United States, Zimbabwe.

Balaji Srinivasan, YouTube Kids Engineering Director, recently watched Can you solve the magnet riddle? ft YouTube CEO Susan Wojcicki.

Source: YouTube Blog


Lean back and watch YouTube TV with a new app for your big screen

Since the launch of YouTube TV in April, you’ve streamed live sports, local and national news, and can't-miss shows on your phone, tablet and computer. Now, we're psyched to announce our new YouTube TV app, made for the big screen.

We know you love watching TV content on, well, your TV. In fact, over half the time spent watching YouTube TV is consumed through Chromecast on the big screen. And members who stream with a Chromecast are highly engaged, watching over four hours a day on the weekends with football season back in full swing.

So today we’re excited to unveil the new YouTube TV app built for TV devices. In the next few days, you’ll be able to stream live TV through the new YouTube TV app on Android TV devices including NVIDIA SHIELD and TVs with Android TV built-in, such as Sony, as well as on the Xbox One family of devices (Xbox One, Xbox One S, and soon Xbox One X).

In the coming weeks we'll be launching the new app on Smart TVs, such as LG, Samsung, Sony, along with Apple TV. We also recently expanded our TV device support by launching voice commands with Google Home paired with Chromecast.

If you love the simplicity of finding your favorite content on the mobile app, you'll be happy to know you'll still find our signature tabs on the TV app as well--home, live and library. Finding, playing, and recording your favorite live TV is as simple as before.

Here's what's new on this TV app:
  • Control your live TV experience with your TV's remote control or game controller.
  • For a more cinematic look, we made the background dark on your TVs.
  • A new Live guide made for your big screen so you can get a sneak-peek at what's airing soon.
  • Never miss the action with our background playback experience built for your big screen.
  • Easily pick up where you left off on another device when you get home.




If you aren’t a YouTube TV member, try it out free today and start watching on the big screen right away. With game 6 of the World Series® tomorrow and a possibly historic game 7 on Wednesday, now's the time to start your free trial.

YouTube TV is now available in all top 50 metro areas, covering over two-thirds of the U.S. We're expanding quickly, so visit tv.youtube.com and sign up to be notified when we launch in your market.

Okalo Ikhena, YouTube TV Product Manager, recently watched all five World Series® games live on the big screen with the new YouTube TV app.

Source: YouTube Blog


An update on our commitment to fight violent extremist content online

In June, we announced four steps we’re taking to combat terrorist content on YouTube:
  1. Better detection and faster removal powered by machine learning;
  2. More expert partners to help identify violative content;
  3. Tougher standards for videos that are controversial but do not violate our policies; and
  4. Amplified voices speaking out against hate and extremism.
We shared our progress across these steps in August and wanted to update you again on where things are today.

Better detection and faster removal

We’ve always used a mix of human flagging and human review together with technology to address controversial content on YouTube. In June, we introduced machine learning to flag violent extremism content and escalate it for human review. We continue to get faster here:
  • Over 83 percent of the videos we removed for violent extremism in the last month were taken down before receiving a single human flag, up 8 percentage points since August.
  • Our teams have manually reviewed over a million videos to improve this flagging technology by providing large volumes of training examples.
Inevitably, both humans and machines make mistakes, and as we have increased the volume of videos for review by our teams, we have made some errors. We know we can get better and we are committed to making sure our teams are taking action on the right content. We are working on ways to educate those who share video meant to document or expose violence on how to add necessary context.

More experts

Outside experts are essential to advising us on our policies and flagging content for additional inputs that better train our systems. Our partner NGOs bring expert knowledge of complex issues like hate speech, radicalization, and terrorism.

We have added 35 NGOs to our Trusted Flagger program, which is 70 percent of the way towards our goal. These new partner NGOs represent 20 different countries and include NGOs like the International Center for the Study of Radicalization at King’s College London and The Wahid Institute in Indonesia, which is dedicated to promoting religious freedom and tolerance.

Tougher standards

We started applying tougher treatment to videos that aren’t illegal and don’t violate our Guidelines, but contain controversial religious or supremacist content. These videos remain on YouTube, but they are behind a warning interstitial, aren’t recommended, monetized, and don’t have key features including comments, suggested videos, and likes. This is working as intended and helping us strike a balance between upholding free expression, by providing a historical record of content in the public interest, while also keeping these videos from being widely spread or recommended to others.

Amplify voices speaking out against hate and extremism

We continue to support programs that counter extremist messages. We are researching expansion for Jigsaw's Redirect Method to apply this model to new languages and search terms. We’re heavily investing in our YouTube Creators for Change program to support Creators who are using YouTube to tackle social issues and promote awareness, tolerance and empathy. Every month these Creators release exciting and engaging new videos and campaigns to counter hate and social divisiveness:
  • In September, three of our fellows, from Australia, the U.K., and the U.S., debuted their videos on the big screen at the Tribeca TV festival, tackling topics like racism, xenophobia, and experiences of first generation immigrants.
  • Local YouTube Creators in Indonesia partnered with the MAARIF Institute and YouTube Creators for Change Ambassador, Cameo Project, to visit ten different cities and train thousands of high school students on promoting tolerance and speaking out against hate speech and extremism.
  • We’re adding two new local Creators for Change chapters, in Israel and Spain, to the network of chapters around the world.
In addition to this work supporting voices to counter hate and extremism, last month Google.org announced a $5 million innovation fund to counter hate and extremism. This funding will support technology-driven solutions, as well as grassroots efforts like community youth projects that help build communities and promote resistance to radicalization.

Terrorist and violent extremist material should not be spread online. We will continue to heavily invest to fight the spread of this content, provide updates to governments, and collaborate with other companies through the Global Internet Forum to Counter Terrorism. There remains more to do so we look forward to continuing to share our progress with you.

The YouTube Team

Source: YouTube Blog


Stream YouTube TV using your voice on Google Home

Google Home, Google Home Mini, and soon Google Home Max, let you enjoy your entertainment hands-free with the Google Assistant. With Chromecast, you can already stream your favorite YouTube clips, Netflix shows (if you have a subscription, of course), and more straight to your TV with a simple voice command.  


Starting today, voice control gets even better on Google Home with support for YouTube TV. Available in most major U.S. cities, YouTube TV now offers live local broadcast feeds from ABC, CBS, FOX and NBC, as well as popular cable networks like ESPN, AMC and FX, and regional sports networks.


Getting started is simple

Once you’ve set up Google Home and Chromecast, open the Google Home app to link the two. After that, simply use your voice to control your YouTube TV experience. Just start with “Ok Google” to ask your Assistant to:

  • Play “This Is Us”
  • Play the MLB game
  • Play MSNBC
  • Play the latest episode of “Grey's Anatomy”
  • Play last week’s “NCIS”
  • Record “Empire”
  • Play, pause, stop, rewind 15 seconds, turn captions on, or fast forward two minutes

Subscribe to YouTube TV, get a Chromecast on us

If you already have Google Home, you’re halfway there. After a free trial, YouTube TV is only $35 per month and you can cancel any time. And for a limited time, we’re offering new YouTube TV members a complimentary Chromecast so you can start streaming on your big screen.


We’re excited about bringing together three of our favorite family members—Google Home, Chromecast, and YouTube TV—so you can enjoy a new way to watch live TV.


Learn more about Google Home and visit YouTube TV to find out if it’s available in your area.