Tag Archives: YouTube

Trending on YouTube: Sustainable Fashion, Living and Clean Beauty

In celebration of Earth Day, we’re spotlighting some of the many creators who help the planet shine a little brighter every day. Here are six who are leading the trends around sustainable fashion, living and clean beauty today.

Sustainable Fashion

Many people are beginning to take a closer look at what they’re wearing these days - not just to make sure that their look is on trend but to examine its potential impact on the environment. Sustainable fashion haul videos have increased by over 1,300% this year! As shoppers are looking to fill their closets in different ways, they’re turning to YouTubers to help figure out how.


Justine Leconte is a French fashion designer who’s become a leading voice in the growing trend of sustainable fashion. Her channel gives viewers tips on how to shop for sustainable fashion and how to build a sustainable wardrobe on a budget. Justine has over 500,000 subscribers, 40% of whom subscribed just last year.


Since 2018, we’ve seen a 13x view increase on sustainable haul videos, and creators are uploading these types of videos 190% more every year. In a vintage twist, UCLA film student Ashley has found an audience of more than one million subscribers with a thrifting-focused channel called Bestdressed.

Fun fact: She currently has the most-viewed “sustainable haul” video.

Sustainable Lifestyles

Sustainable culture isn’t just about looking good; it’s also about living thoughtfully in all facets of life. From minimalists to tiny homes, van living to the zero waste community, sustainable lifestyles are on the rise at YouTube. Views for videos that provide tips for living a more eco-friendly lifestyle doubled in 2018 compared to 2017.


One of the creators driving this trend is Canadian Candace Hutchings and her channel the Edgy Veg. Now with over 300K subscribers, she’s introduced to her audience a revolutionary new way to approach vegetarian and vegan cuisine, as well as shown the benefits of zero-waste living.

Fun fact: Her video with 20 tips on how to reduce waste is the most-watched video about sustainable living last year.


Meanwhile, Austin-based creator Shelby is a self-described eco-realist who uses her channel Shelbizleee to showcase “zero-waste swaps.” She gives helpful everyday tips on how to replace our most commonly used items with sustainable options to lead a less wasteful lifestyle.

And other channels on YouTube (#Vanlife and #TinyHome) go even bigger than daily zero-waste tips to a complete overhaul of how we think about our homes.


Over 400K subscribers follow the adventures of Jinti Fell as the Australian family travels across the world in a van. The channel exemplifies the tiny home/van life ethos, a movement dedicated to reducing one’s footprint economically and materially to the bare minimum one needs to live.

Clean Beauty

Beauty creators and viewers are also looking to cleaner and healthier alternatives for their go-to beauty products. There's a lot to unpack given there's no global standard: the EU has banned 1,328 chemicals from cosmetics, but in the U.S., it’s only 11. Still, last October we saw a 7x increase in monthly views of videos with Clean Beauty in the title.


One creator in this space to watch is Allana Davison, a beauty and lifestyle vlogger with over half a million subscribers. She’s dedicated videos on how to do a full face using purely 100% clean beauty products.


Allana and all the other YouTubers forging ahead in sustainability have not only found a way to minimize their own environmental impact, but they've also inspired others to do the same. Mother and entrepreneur Krystn Keller was already a fan of clean beauty when grappling with how to help her son Elliot, who suffered from severe eczema over his entire body. His skin condition was debilitating to the point where he missed developmental milestones. Determined to find a solution, she began watching soap-making tutorials on YouTube (i.e. The Soap Queen) and learned how to make her own soap. After several months of trial and error, she found the perfect formula that not only helped her son, but also inspired her to create her own business, Keller Works. She now sells clean soap products in stores across her home state of Alabama and online.

Whether it’s a tiny swap or a big life change, we can look to YouTubers across the world to motivate us, teach us, and guide us on our way to a more sustainable life.

Posted by Earnest Pettie who recently watched Lil Dicky - Earth (Official Music Video)

Source: YouTube Blog


YouTube to live stream Coachella Weekend 2 for the first time ever

For the first time ever, YouTube will keep the cameras rolling for Coachella Weekend 2 with the exclusive second weekend live stream of the festival! After a record-breaking Weekend 1 live stream earning over 82 million live views — an increase of over 90% compared to views in 2018 Weekend 2 will feature “Coachella Curated,” a new curated live stream of performances sponsored by Pantene & CALVIN KLEIN in the U.S., and Garnier and Coca-Cola in Canada. YouTube is making sure no one misses out on the action, bringing all of the “can’t miss” moments from the desert to music fans all over the world through the immersive live stream available to fans wherever they are.

First-Ever Weekend 2 Coachella Curated and Yuma Tent Live Streams (April 19-21)


Coachella Curated, hosted by Jason Bentley from KCRW, along with special guests, and available to live stream on Coachella’s YouTube Channel on any screen (desktop, mobile and living room) and within the YouTube Music app, will take a deep dive into the festival experience and deliver fans a slate of original content. Weekend 2’s curated live stream features select songs and performances from both weekends, artist interviews and commentary, mini-docs, animated adventures and more.

Coachella Curated trains its sights on artists from across the line-up and captures them both onstage and at home — spanning the globe to share stories from the homes of performers like Billie Eilish, Cola Boyy, Idris Elba, RÜFÜS DU SOL, Calypso Rose, Bob Moses, Mr Eazi, and Nina Kraviz. These traveling tales, filmed on six continents with festival founder Paul Tollett, offer a unique look at the international energy that comes together on the Empire Polo Grounds before beaming back out via YouTube.

Confirmed artists appearing in the Coachella Curated live stream display the diversity of talent taking the stage in Indio, from emerging artists Little Simz and Cola Boyy to headliner performers. The multi-genre musical menu also offers chart-toppers, such as Bad Bunny, Jaden Smith, Tame Impala, Billie Eilish, and SOFI TUKKER; festival favorites Bob Moses, Mac DeMarco and RÜFÜS DU SOL; and DJ heroes Dillon Francis, and Nina Kraviz. American acts Maggie Rogers, Khruangbin and Tierra Whack add female-fronted flavors of rock, pop, hip-hop and R&B, while international acts BLACKPINK, Los Tucanes De Tijuana, Calypso Rose, Christine and the Queens, Mr Eazi and Burna Boy showcase the borderless taste and boundary-less sounds of Coachella 2019.

Weekend 2 will also tap into the energy of the Yuma Tent, Coachella’s deep desert disco, broadcasting, for the first time, full DJ sets on a second dedicated channel. The Yuma stream will feature sets by Idris Elba, Guy Gerber, Nicole Moudaber, Deep Dish, Nocturnal Sunshine, and more.

Tune in April 19 - 21 starting at 5 p.m. PDT for an all-new Coachella streaming experience on Coachella’s YouTube Channel on any screen (desktop, mobile and living room) and within the YouTube Music app.

Relive Weekend 1 Through Video On Demand Performances and Interviews


Fans can also relive some of the jaw-dropping performances from Weekend 1, the most viewed Coachella live stream ever, with performance clips hosted on the Coachella YouTube channel and in YouTube Music, featuring performances from Ariana Grande, Janelle Monae, The 1975, Kacey Musgraves and more.

Also not to be missed are Weekend 1 interviews from 19-year-old robot, Miquela who spoke with J Balvin, King Princess, and JPEGMAFIA  all of which will air during the Weekend 2 live stream. Miquela spent Weekend 1 hanging out at the YouTube Music lounge as seen here and here. Tune into @youtubemusic and @lilmiquela on social this weekend for additional coverage.

Experience Coachella Through The YouTube Music App


The YouTube Music app (iOS, Android) will be home to this year’s most complete Coachella music experience with the launch of live streaming. Whether you’re at home on the couch or at the pool in Indio, you can enjoy playlists based on this year’s lineup, such as The Lineup, Hip-Hop, Latin, watch or listen in audio-only mode to the live stream both weekends, and check out performance clips after the festival is over on the Coachella YouTube Music channel.

Subscribe to Coachella’s YouTube channel for up-to-date information on when your favorite artists are streaming live, and follow @youtubemusic on Instagram and Twitter to watch the latest videos and relive past moments.

Source: YouTube Blog


Enjoy YouTube Music free on Google Home speakers



Listening to music on your Google Home speaker right out-of-the-box seems too good to be true, right? It’s not! Starting today, YouTube Music is offering a free, ad-supported experience on Google Home speakers (or other Google Assistant-powered speakers).

Need a groove to get you ready for a night out? Say, “Hey Google, play Latin vibes.” Looking to kick off a dinner party or pick a power playlist for your home workout? We’ve got you covered. With YouTube Music and Google Home, you can ask Google Home to play the right music for any moment or mood, and YouTube Music will play the perfect station, customized to your tastes based upon your request.

For even more control when listening to music on smart speakers or in the YouTube Music mobile app, upgrade to YouTube Music Premium for $9.99/month. YouTube Music Premium on your smart speakers gives you the ability to request specific albums, songs, artists, and playlists on-demand. It also offers useful player controls, such as unlimited skips and song replay.

An upgrade to YouTube Music Premium also lets you background play music through the YouTube Music app while using other apps, and allows downloads for offline listening when you’re on-the-go. Best of all, listening is completely ad-free across every device. If you’re new to YouTube Music Premium, get a free 30-day trial.

We’ve made it easy to set YouTube Music as the music provider in your home. Here’s how to start:

If you already have a Google Home, navigate to Account Settings in your Google Home app, tap Services and select Music. Then, select YouTube Music as the default music service. If you are setting up a new Google Home speaker, choose YouTube Music as the default music service during the setup process.

Music fans can now listen to free, ad-supported YouTube Music on smart speakers in the United States, Canada, Mexico, Australia, Great Britain, Ireland, Germany, France, Italy, Spain, Sweden, Norway, Denmark, Japan, Netherlands, and Austria. It’ll be available in more countries soon.

For additional information, check out our Help Center. And if you want to enjoy YouTube Music everywhere and anywhere, download the YouTube Music app in the Play Store or App Store.

James Goddard, Software Engineer for YouTube Music, who recently listened to “Lost” by Dermot Kennedy

Source: YouTube Blog


Launching a YouTube dataset of user-generated content

We are excited to launch a large-scale dataset of public user-generated content (UGC) videos uploaded to YouTube under a Creative Commons license. This dataset is intended to aid the advancement of research on video compression and quality evaluation.

We created this dataset to help baseline research efforts, as well as foster algorithmic development. We hope that this dataset will help the industry better comprehend UGC quality and tackle UGC challenges at scale.

What is UGC?


User-generated content (UGC) videos are uploaded by users and creators. These videos are not always professionally curated and could exhibit perceptual artifacts. For the purpose of this dataset, we've selected original videos with specific and perceptual quality issues, like blockiness, blur, banding, noise, jerkiness, and so on.



These videos have a wide array of categories, such as “how to” videos, technology reviews, gaming, pets, etc.

Since these videos are often captured in environments without controlled lighting, with ambient noise, or on low-end capture devices, they may end up exhibiting various video quality issues, such as camera shaking, low visibility, or jarring audio.

Before sharing these videos, creators may edit the video for aesthetics and generally compress the captured video for a faster upload (e.g. depending on the network conditions). Creators also may annotate the video or add additional overlays. The editing, annotating, and overlaying processes change the underlying video data at the pixel and/or frame levels. Additionally, any associated compression may introduce visible compression artifacts within the video such as blockiness, banding, or ringing.

For these reasons, in our experience, UGC should be evaluated and treated differently from traditional, professional video.

The challenges with UGC


Processing and encoding UGC video presents a variety of challenges that are less prevalent in traditional video.

For instance, look at these clips shown below that are heavily ridden with blockiness and noise. Many modern video codecs would target their encoding algorithms based on reference-based metrics, such as PSNR or SSIM. These metrics measure the fidelity of accurately reproducing the original content roughly pixel for pixel, including artifacts. The assumption here is that the video that acts as the reference is “pristine,” but for UGC, this assumption often breaks down.




In this case, the videos on the left ends up having 5 Mbps bitrate to faithfully represent the originally uploaded user video content. However, the heavily compressed video on the right has a bitrate of only 1 Mbps, but looks similar when compared to the 5 Mbps counterpart.

Another unconventional challenge can come from a lack of understanding of the provided quality of the uploaded video. With traditional video, quite often a lower quality is a result of heavy editing or processing and an un-optimized encoding. However, this is not always true for UGC, where the uploaded video itself could be sufficiently low quality that any number of optimizations on the encoding operation would not increase the quality of the encoded video.

How is the dataset put together?


This dataset is sampled from millions of YouTube uploaded videos licensed under a Creative Commons license. Only publicly shared videos from uploaders are sampled.

The sample space the videos were chosen from can be divided into four discrete dimensions: Spatial, Motion, Color, and Chunk-level variations. We believe that this dataset reasonably represents the variety of content that we observe as uploads within these dimensions.

For technical details on how this dataset was composed, the coverage correlations scores and more, please refer to our paper on dataset generation in arxiv (also submitted to ICIP 2019).

Where can I see and download it?


This UGC dataset can be explored over various content categories and resolutions in the explore tab of media.withyoutube.com. The video preview will be shown when you mouse-over the video, along with an overlay of the attribution.

Various content categories are separated out for simplicity of selection. HDR and VR formats are available in addition for each resolution. Though some high frame rate content is present as part of the offering, it is not currently separated out as a category. Frame rate information is embedded in the video metadata and can be obtained when the corresponding video is downloaded.

Videos can be downloaded from the download tab of media.withyoutube.com page. Here you will also notice the CC BY creative commons attribution file for the whole set of videos. Details about the video download format along with the link to the Google Cloud Platform location are available on this page.

Additionally, three no-reference metrics that have been computed on the UGC video dataset by the YouTube Media Algorithms team are available to download from this page. These three metrics are Noise, Banding, and SLEEQ. Explanations of each were published in ICIPs and ACM Multimedia Conferences.

Posted by Balu Adsumilli, Sasi Inguva, Yilin Wang, Jani Huoponen, Ross Wolf.https://00e9e64bace9f5e25eea751bfc166a8b1fbaa1ba7953e385ec-apidata.googleusercontent.com/download/storage/v1/b/ugc-dataset/o/ugc_dataset.pdf?qk=AD5uMEubH8dw1x99vqYiYYT-xf8d2C6SaB68mY_STRb02_DIfFsYUNL5oaYz5nLDe-wSUHpvz91A0qWfScMWs19Vru89BLon5YrNy0ed0x50Weo-jrTNPzOP14BpJgA7bu-H0t4zTidJITRw8u9FP0AKPuDhDsXJXI5NpffFF_ilsR93DbbVK_6t-iIF772CYxGFE9aYvgSrLHJDy6Q81H4uMhJKgE5jcEwLGhpEdYy1Hsa31rBMxy03cAmEBkqjKXHxAn5Ap0qAGpfAKeJ6aEQaKat14OlfOiAhCH9Bw2bN5BD5LE3b1X-tcTyrmb6zdGzIOJo2qDltBsD9ug3Hy-H7BRDYCOSszG_m88xqiiQ0Rx6ElsnkK5jG17atPf7o3Iefb7CLD2DsPZfKKXdDbOdR-q5THFYl9M15Jg2lfBaYjztT7Kv4aX2rTzl0-C1t5pAcEiIlCO0eMmCv7Vx7BV-s-YsEMk_vwfgd3X58lbezgoIgg651cEN4EGqx2_X2vZP0JJjV5sRDvr3_KZnnpRyhM8xUL_-f2OMKEHGYe0Gw4FqcdU4n1Lu70ezWvQ3E4yx3FGXjIs8w6jxBhP3H5Of4EsbWUScXoNflzTI65R1JR1KGojSvf_oZ0jgXya2KzwW4sBD2bb9w_BTqH3K_CpdGXQ7a-XCc8Jns7dQVQDyB4uxzDSb4HGfry1y3LzFMpCDBwsjKwLbea3BL7Keq6DdIntEsQOJZE0VUgrQ7DdGUklj3rF-D2mtVP7IZ5n9oUvAYVL4wqbRVuOS4lP6w-MHEeGYVoOYgnA

Updates to YouTube TV: More content and a new price

Two years ago, we launched YouTube TV to bring the best of live TV, delivered the way you want. Since then, we’ve been working to build a package that fits your needs. We expanded nationwide, added 10+ new channels, improved our DVR and launched new features to take your viewing experience to the next level.

As we continue to listen to you and build a best-in-class content and product experience, we have a few updates to share today.

We’ve been listening when you asked for the Discovery network brands. Today, we are excited to announce that we're bringing eight of your favorite channels to YouTube TV: Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Animal Planet, Travel Channel, and MotorTrend. We’ll also be adding OWN: Oprah Winfrey Network later this year. In addition, EPIX is now available for an additional charge.

This means that you’ll be able to follow along on the adventures of Sig Hansen and Captain Keith Colburn on "Deadliest Catch," watch as Drew and Jonathan Scott create dream homes on "Property Brothers," and celebrate as Randy Fenoli and the Kleinfeld crew help brides in "Say Yes to the Dress." Add EPIX to watch Max Easton and his team at MI6 as they look to save the world on "Deep State," or catch up on the earlier exploits of another British agent in "Moonraker."

In keeping with our goal of giving you the content you wantwhen you want itYouTube TV now includes 70+ networks, 6 accounts per household (each with its own unique recommendations and cloud DVR with no storage space limits), and 3 concurrent streams. It's all included in the base cost of YouTube TV. We also provide complete local affiliate coverage, with local feeds from all of the four largest broadcasters in over 90% of the markets where YouTube TV is available, and three of four stations in all the rest. And you can watch YouTube TV on any screenmobile devices, tablets, computers and TVs. We will continue to expand the list of supported devices.

To keep bringing you the best service possible, we’re updating our membership price to $49.99/month. The price for members billed through Apple will be $54.99/month. This new price takes effect today, April 10, for new members. Existing subscribers will see these changes reflected in their subsequent billing cycle after May 13.

Posted by Christian Oestlien, Vice President of Product Management, YouTube TV

Source: YouTube Blog


YouTube delivers Coachella 2019 to millions of global music fans with official two-weekend live stream

For the ninth year in a row, YouTube continues to take the magic of Coachella beyond the Indio desert and into the homes and phones of millions of people around the world with the exclusive two-weekend live stream of Coachella 2019. YouTube is providing a global stage for artists and fans to connect with live stream performances from headliners to some of the biggest artists on the rise, including Childish Gambino, Ariana Grande, Tame Impala, Kacey Musgraves, Billie Eilish, BLACKPINK, Juice WRLD, Kid Cudi, Wiz Khalifa, Gryffin, Maggie Rogers, Chvrches Little Zimz, Cola Boyy and many more.

YouTube Music is turning it up a notch at Coachella 2019, making sure music fans — no matter where they are — can enjoy the world’s preeminent music festival in convenient and immersive new ways.

Weekend 1 Live Stream (April 12-14)


YouTube’s Weekend 1 live stream, presented by T-Mobile in the U.S., and Garnier and Coca-Cola in Canada, will give music fans around the world the best seats in the desert for groundbreaking performances from their favorite artists when they tune into Coachella’s YouTube Channel on any screen (desktop, mobile and living room) and within the YouTube Music app.

Fans tuning in will have their choice of three live stream feeds with different artists performing simultaneously. Programming starts at 4 p.m. PT on Friday, April 12, and runs through the weekend. To ensure you don’t miss your favorite performance, personalized viewing schedules can be created and live stream channels will automatically change to artists selected by fans.

Highlights from the weekend will be available through a video-on-demand hub, with co-hosts Nadeska Alexis, Valerie Lee, and special guests to bring fans interviews with artists and creators from throughout the festival.

First-Ever Weekend 2 Coachella Curated Live Stream (April 19-21)


For the first time ever, YouTube Music and Coachella will keep the cameras rolling on weekend 2, with a carefully curated live stream sponsored by Pantene and CALVIN KLEIN in the U.S., and Garnier and Coca-Cola in Canada. Coachella Curated, hosted by Jason Bentley from KCRW, will take a deep dive into the festival experience and deliver fans a slate of original content—encore and live performances, artist commentary, mini-docs, animated adventures and more—to accompany the best bits of live music and in-studio interviews with Coachella performers.

Coachella Curated sets its sights on artists from across the line-up and captures them on-site and off, spanning the globe to share stories from the homes of headliner performers, festival favorites and newly discovered talent. These traveling tales—filmed on six continents with Coachella’s Paul Tollett—offer a unique look at the multinational energy that comes together on the Empire Polo Grounds before beaming back out via YouTube.

Confirmed artists appearing in the Coachella Curated live stream display the diversity of talent taking the stage in Indio. Weekend 2 programming and live stream schedule will be available soon.

Experience Coachella Through the YouTube Music App


The YouTube Music app (iOS, Android) will be home to this year’s most complete Coachella music experience with the launch of live streaming. Whether you’re at home on the couch or at the pool in Indio, you can enjoy playlists based on this year’s lineup, such as The Lineup, Hip-Hop, and Latin. Watch or listen in audio-only mode to the live stream both weekends, and check out performance clips after the festival is over.

Live from New York City’s Times Square


YouTube will make history with a first-ever broadcast of a festival live stream on New York City’s iconic Times Square big screen, giving East Coast music fans a chance to gather together and share in the Coachella experience. YouTube will stream BLACKPINK’s highly anticipated performance on The Beast screen in Times Square at 11:50 p.m. ET on Friday, April 12, 2019.

Miquela Interviews Performers at Coachella 2019!


2019 will go down as Lil Miquela's first-ever appearance at Coachella and first time hosting on video! The 19-year-old robot is teaming up with YouTube Music to host artist interviews with 2019 Coachella performers, including J Balvin, King Princess, and more. Check out her interviews during the webcast on Coachella’s YouTube Channel and across @youtubemusic and @youtube on social media.

Subscribe to Coachella’s YouTube channel for up-to-date information on when your favorite artists are streaming live, and follow @youtubemusic on Instagram and Twitter to watch the latest videos and relive past moments.

Source: YouTube Blog


Four tools to help drive your nonprofit’s mission forward

Google for Nonprofits started as a conversation about a volunteer program in an elevator in our New York office in 2010. Today, Google for Nonprofits has connected more than 200,000 nonprofits around the globe with Google products to help them run their organizations.

We believe that technology can do good in the world, which is why we offer eligible organizations access to a suite of Google products at no cost. Here’s a look at what each of the Google for Nonprofits products has to offer:

Bring teams together with G Suite for Nonprofits

G Suite is a set of integrated apps, including Gmail, Docs, Calendar, Drive and Hangouts Meet. It helps organizations with productivity, collaboration, and security—with G Suite, teammates can work from anywhere, on any device and focus their time on making an impact. If your nonprofit works across different locations, you can use G Suite to organize online video conferences on Hangouts, create group chats, work together simultaneously on the same document and much more.

Team Rubicon UK is a disaster response organization that needs to be prepared for and quickly respond to crises around the world. Using Google Forms and Sheets, Team Rubicon can go from 1,000 potential volunteers to a group of 12 skilled volunteers on the ground supporting a crisis within 24 hours.

Reach more supporters with Google Ad Grants

Google Ad Grants connects people to causes with $10,000 per month in free Google Advertising. Nonprofits can create ads to raise awareness, attract donors and help people around the world.

American Humane, the first national humane group in the U.S., uses Ad Grants to increase the organization's exposure and educate people on their work in the animal welfare space. In one year, Google Ads drove over 1,000 new people to donate or sign up to volunteer and over 600 people to complete a service dog application.

Show your nonprofit’s impact with Google Maps & Earth

Google’s mapping tools help nonprofits in a wide range of ways, from tracking and sharing an organization’s impact to taking supporters on a virtual tour. To help organizations get started, Google for Nonprofits provides Google Maps Platform credits to nonprofits.  

iNaturalist, part of the California Academy of Sciences in San Francisco, uses Google Maps Platform to encourage environmental stewardship. It uses crowdsourcing, maps and photo sharing to gather data that helps conversationalist save a species before it becomes extinct. iNaturalist has succeeded in its goal of getting hundreds of thousands of people to connect with the natural world and continues to help scientists discover crucial findings about species.

Engage your supporters using video with the YouTube Nonprofits Program

YouTube amplifies your nonprofit’s reach by telling your story to a global audience.  Through the YouTube Nonprofit program, you’ll get access to Link Anywhere Cards that direct your viewers to your external campaign landing pages and to Creator Academy lessons tailored to nonprofits. Your nonprofit can also get access to the YouTube Space in Los Angeles or New York to shoot or edit your videos at YouTube’s creator studio. Just visit Space LA or Space NY and click the “Apply Now” button.

KMVT 15 is an award-winning nonprofit television station and media center that provides a community forum, media literacy education, hands-on training and civic engagement to local residents. KMVT 15 used YouTube for Nonprofits to engage its audience at a global scale: their YouTube channel has garnered more than 4.5 million views and seven thousand subscribers with a minimal marketing budget.

We’re inspired every day by the nonprofits across more than 50 countries who use our products to advocate their causes and make a real difference. If you’re interested in how Google’s technology can help your nonprofit, click here tolearn more.

Source: Google LatLong


Take a look inside our YouTube House

It’s morning here at the YouTube House in New York City, and we’re getting ready for a packed day inside our first-ever experiential house.

It’s a pop-up, and since we know most of you are tuning in from far away, we wanted to give you a behind-the-scenes tour of our temporary digs. In the video below, you’ll see how YouTube isn’t just a place for watching random videos, but a community where people congregate for music, fitness, food, culture, and so much more.

See if you can spot some guest appearances from The Fitness Marshall and Laura in the Kitchen, too!



— The YouTube Team

Source: YouTube Blog


The Google News Initiative, one year in

In the first year of the Google News Initiative, our efforts have centered around a spirit of experimentation, with programs focused on three pillars: working with the news industry to evolve their business models, raising up quality journalism and driving new thinking and approaches in newsrooms. There’s still much to be done, but we remain committed to collaborating with publishers to build a stronger future for journalism.

Empowering sustainable business growth

The business of journalism is undergoing a major transformation as the focus expands from digital advertising to other ways of making money, like subscriptions. Last year, we worked with publishers to design Subscribe with Google (SwG) which makes it easy to subscribe and access news publications across surfaces and devices.

Today, nearly 50 partners from 19 countries have signed up to implement Subscribe with Google and publishers like The Washington Post, the Financial Times, Folha de S. Paulo and Nine Publishing are using the product. Beyond subscriptions we’re expanding to support publishers who monetize using contributions or membership-based models. The Guardian, a leader in the field, is our first partner to test this approach and will help to inform best practices before we fully launch later this spring.

Contribution_News_GoogleAccount.gif


But technology is only one part of the solution. Deeply understanding the needs of readers, building new capabilities and adopting a subscriber-first culture require new approaches and commitments from news publishers. Our new initiative called the GNI Digital Subs Lab will help 14 publishers in North and Latin America transform their approach to digital subscriptions.

Elevating quality journalism

Every day, people come to Google to access quality journalism, but not everyone on the web acts with good intent. Combating misinformation requires forging partnerships with industry organizations, investing in better product solutions, and training journalists on the latest verification tools and technology.

In the last year our News Lab has trained nearly 300,000 journalists in person and online around the world on digital tools for journalism, with a goal to reach 500,000 journalists by 2020. We’ve partnered with the International Fact Check Network and dozens of newsrooms worldwide to quell the spread of misinformation, especially during key times like elections. We’ve supported initiatives like Verificado in Mexico, Comprova in Brazil, CekFakta in Indonesia, FactCheckEU and the journalist training network in India, which included over 100 newsrooms and reached thousands of journalists ahead of key elections—there’s more to come in Australia and Argentina. We’re working with First Draft on their CrossCheck tool, which helps journalists debunk and share information across the world—they’ve already trained hundreds of journalists ahead of the EU elections.

Journalists in London_News Lab workshop.jpg

Journalists attending News Lab workshop at the Worldwide Association of Women Journalists and Writers event in London

Journalists in Bulgaria_News Lab workshop.jpg

Journalists in Bulgaria taking part in a News Lab workshop.

Our fact checking project launched in October 2016 to help people find articles that fact check claims made on the web. Earlier this month we unveiled a feature on YouTube in India that automatically surfaces third-party fact checks from eligible publishers alongside YouTube search results.

We’ll soon be launching two tools to help fact checkers work more efficiently and effectively. The Fact Check Markup tool makes it easy for reporters to put structured data markup into their fact checking content using the open standard ClaimReview, and the Fact Check Explorer helps journalists find fact checking articles for various topics through a simple search function. We’re also opening up APIs for these tools to help developers build their own applications to assist fact checkers across the world.

Beyond our products, we’re working to tackle the intentional spread of misinformation across Search, News, YouTube and our advertising systems. In the coming weeks we’ll launch a “How News Works” site, communicating the values that shape our approach.

And to teach the next generation the difference between fact and fiction online we launched a $10 million global media literacy campaign with Google.org last year. In the U.S., MediaWise—led by the Poynter Institute—has trained 6,000 teens, launched a Teen Fact Check Network and partnered with YouTube creators like John Green and Destin Sandlin on digital literacy programming.

In Europe we’re supporting Media Veritas to promote media literacy among the most vulnerable communities in Portugal, Student View in the UK to expand its school newsroom program and, in Finland, the Mannerheim Child Welfare Association to run 150 local events focused on digital well being.

New technology for news organizations

To help news organizations around the world experiment with new formats, we’ve given more than $5 million in audio innovation grants and launched a $25 million program with YouTube that funded 87 publishers to develop sustainable video operations.

TheGNI Cloud program, aimed at small and midsize news organizations, has provided over 6,000 free GSuite licenses and around $1 million in Google Cloud Credits to almost 100 publishers worldwide. Today we’re expanding the program to train 14 news organizations—including Clarín in Argentina and Nikkei in Japan—in machine learning to develop use cases around personalization and content tagging that may ultimately become real products.

Newspack is a partnership with Automattic and Wordpress.com to build a fast, secure, low-cost publishing system tailor-made to the needs of small and medium-sized newsrooms. Next week  the publications selected for phase one of the program will be unveiled.

This is just a snapshot of our efforts to build a healthy future for journalism—a vision that would not be possible without the collaboration and partnership of publishers from across the world.

International Women’s Day at YouTube

Here at YouTube, we love celebrating the diverse group of talented creators that make our platform so unique. And in honor of International Women’s Day, we asked a few of our most dynamic female creators to share with us how they started on their YouTube journeys, and to fill us in on what they’ve learned along the way.



A little about each of them:




Flavia Calina started off as a Brazilian beauty vlogger, but then made a more personal shift by sharing her struggles with fertility. Now a mother of two with a third on the way, she offers up parenting tips and tricks to her channel's 6.4 million subscribers.

Nikita Dragun is an American makeup and beauty guru who made her transgender transformation into an honest, unfiltered series on her 2+ million subscriber channel.


Yammy is a top global gaming creator based out of England who aims to make gaming fun for all audiences. She's nearing 2 million subscribers on her channel.

Komal Pandey is an Indian lifestyle creator with a quickly growing subscriber base of over 690k users...who swears she'll never judge a girl who has nothing to wear out of a closet full of clothes.

And I Get Dressed is an up-and-coming style U.S. channel run by fashion expert and proponent of “inspired inclusive style,” Kellie Brown.



Tell us about starting up your own YouTube channel. What was your motivation and what did you feel like your voice could bring to the world?

Flavia Calina: I first started as a hobby, I wanted a creative outlet to share what I was learning on YouTube. [At the time] it was makeup. But once my audience grew a little, I knew I wanted to talk about my passion and really share my expertise on early childhood education and the importance of raising children with respect in a peaceful environment so we can build stronger individuals, families and communities.

Nikita Dragun: A lot of my first initial trans kind of education came from YouTube in terms of things that weren't necessarily taught to me in my conservative Virginia school. But by doing so, I grew frustrated because I just didn't see anyone like me talking about the things that I needed in terms of my trans identity.

When I first started making videos, I actually wasn't as open about my trans identity. But the second I started being honest, in my very first I'm transgender video, that was the first real viral moment I had. And also too, it was the first time I ever said I'm transgender even to myself. I didn't tell my parents, I didn't tell one person in my life. Once I did that...it's just crazy how much support I was getting from people all across the world from all different types of walks of life And so documenting like my surgeries, documenting my hormones, then just every little step in my transition, was obviously hard and revealing. But I knew a lot of people just didn't know all these things that trans people kind of go through and it opened a lot of eyes.

Yammy: When I originally started my channel, I just started it to make friends. I wanted to be a part of the community. And specifically I wanted to find other females who played games, because back then it was quite hard to find other people with the same interests.

Komal Pandey: Youtube was always a far-fetched dream, but one morning I woke up and decided to just shoot a video and put it up...In a week I bagged 100k subscribers (almost 700k now in a year) and since then my channel has been my first and last love. I am the personal stylist every girl can have at one click and I TOTALLY have their back when they say "I have nothing to wear."

Kellie of And I Get Dressed: I felt like a lot of the fashion people on YouTube, especially the plus-size fashion people, it's more like they're trying things on, different brands. But me having actual fashion industry experience, gives me a little bit of a different vibe. And it could be something cool that people will see that the fashion industry is not only for thin people. Fat people work in this industry. We're successful in this industry. We are stylish and authoritative and the rest of the world, they're listening and paying attention, you know?

Were there any female creators that you admired or found inspirational when you started—and why?

Yammy: There weren't that many females in the gaming community, but there was a channel called iHasCupquake. And she was a huge inspiration to me because her friendly and bubbly persona was kind of—it reminded me when watching the videos of when I would sit on my brother's bed and watch him play on the Mega Drive. It didn't feel like I was watching a game. It kind of felt like I was with a friend. So she inspired me to kind of be the same when I was making my videos. Not be like just a tutorial channel, kind of just like a friendly video.

International Women’s Day is about celebrating and empowering women. From what you’ve experienced, how does YouTube help further these causes?

Flavia Calina: YouTube is an amazing platform to give women a voice. All of us women have a place to talk about sensitive issues such as maternity, loss, infertility, struggles, resilience, strength. We all learn from each other’s experiences and can apply to our own lives and our own community.

Women creators are also businesswomen now, thanks to YouTube, and I feel we are given the same opportunity as everyone else on the platform.

Yammy: So now one of the top gaming channels in the world is run by ItsFunneh, who's a female, and I never thought I'd see the day...but because YouTube is such a worldwide platform, there are so many other people like me who wanted to be a part of the community and found her channel. I just think that's amazing.

Komal Pandey: Like the name YouTube suggests, it's just YOU and your camera. You're one video away from voicing your opinion with the highest degree of freedom and that's a powerful weapon to have. Nothing is more empowering than being on a platform that allows you to use your voice as your weapon.

Kellie of And I Get Dressed: And when it comes to inspiration, there's no greater thing than like some girl who’s six, or some woman who's 60, who are able to turn on a camera, create content, be diligent, and then live the kind of life you want to live because the platform enables you to be an entrepreneur in the greatest sense of the word.

What has been most rewarding for you as a creator?

Flavia Calina: For me, it's to really have a place and a voice to share my experiences and advocate for children for such a large audience. We have an amazing opportunity and responsibility with our community and I’m able to push myself everyday to bring better days not only for my own children but for the children around the world. Another rewarding part of being a creator on YouTube is to be able to do everything from my own home and still be present with my children. YouTube has changed my family tree, my legacy, and I take it very seriously.

Nikita Dragun: I think it's so inspiring to see people who may or may not necessarily be trans or who have no affiliation to gender questioning or gender identity—who are cisgender females—they get inspired by my story because ultimately it's a story about trying to be the best version of yourself. I think everyone goes through this obstacle, right? But for me, three years ago, it was like night and day from now until then. So for people to see me struggle, to see me questioning my identity, to see me financially unstable and going through college and not having all the answers...and still fighting to be who I wanted to be.

Yammy: I've had a lot of comments saying because of your videos, you've inspired me to open up a channel and they're all from younger girls. And that really makes me happy that I've been able to inspire people just like iHasCupquake inspired me. The fact that I was inspired by her, and now I'm inspiring people, and then maybe they'll become a YouTuber and they'll inspire other females. It's kind of like this generational passing on of it's okay to be a female gamer.

Komal Pandey: My audience, for sure. YouTube is the only platform that helps you build a very very very loyal subscriber base. They will love you, protect you, critique you. And they will fight for you with the trolls too!

What has been most challenging about being a female creator?

Flavia Calina: The work-life balance. I’m so passionate about what I do that I find it hard to balance being a wife, mother, daughter, friend, businesswoman, all at the same time.

Nikita Dragun: What was so crazy when I took on this journey was that, you know, for 18 years of my life I was obviously considered a male. I didn't face certain things that women obviously face. When the switch happened, it just became so much more apparent that it was about so many other things than just who I am as a person. It became about what I'm wearing and how I looked and you know, my overall aura...If I wasn’t happy or if I was too confident and I was too stuck up and into myself and it was just so many more comments.

Yammy: So definitely people do judge your appearance a lot more. But also there's another aspect to it, which is because we are female, we tend to only attract a female audience. My audience is 80% female whereas a male gamer would attract both the female audience and the male audience. It's kind of challenging that way. I feel like it's a lot harder to grow if you're a female cause you kind of aiming at other females.

Kellie of And I Get Dressed: The main challenge for me is sort of being pigeonholed because if you're a guy, you can be anything. You know, you can be chubby, you can be classically handsome, you can be funny, you can be smart, and people will give you a chance. They won’t have an expectation of you based on your appearance. And with women, it's totally different. Especially being a plus-sized woman, I can be talking about like the best hotels, and just from looking at me people might say, "Oh, she's just going to do a plus size haul, so I don't need to watch that."

What advice do you have for other women thinking of starting their own channel?

Flavia Calina: Don’t compare yourself to others. You are unique, you have a special talent that no other woman has. Share your voice, your passion and be consistent about it.

Nikita Dragun: You know, everyone can be someone but no one can be you. And obviously, you have to be very strong. You know, lots of comments good and bad, but I just tried to focus my energy on the good and honestly, if I survived high school, I can survive your comments.

Yammy: I would say just do it. Just be yourself. It doesn't matter what you look like, just make videos and go for it. There's nothing to stop you anymore.

Is there anything YouTube can do as a company to encourage female creators more?

Nikita Dragun: I think just supporting the creators and really letting everyone flourish and highlighting unique stories is the way to go. Because obviously the more diverse the better. And I think YouTube is already on the right track with that. But you know, any way that they can help and continue to flourish that I think it will only grow and help everyone.

These responses have been edited and condensed.

Source: YouTube Blog