Tag Archives: YouTube

‘Rocket Man,’ ‘Bennie and the Jets’ and ‘Tiny Dancer’ reimagined for YouTube, by … you!

A little while back, we asked you if you’d like to create the official music videos for three of Elton John and Bernie Taupin’s biggest hits: “Rocket Man,” “Bennie and the Jets” and “Tiny Dancer.” And, well, you answered. Entries flooded in from over 50 countries around the world and you reminded us what magic is made when technology and creativity collide.

These iconic hits - released in 1971, 1972 and 1973 - were made before the emergence of music videos, yielding an opportunity to breathe new creativity into some of the most loved music of all time. We’re so excited to share the results of The Cut, Supported by YouTube with you here, a project dreamed up and made possible by Elton John and Bernie Taupin on the 50th anniversary of their songwriting partnership and designed to support new talent, just like you. The concept was beautifully simple. And the results are amazing.

Video: “Rocket Man”
Visual Medium: Animation
Winner: Majid Adin

Majid Adin’s winning video for “Rocket Man” is a poignant animated work that draws on his personal experiences as an Iranian refugee making his way to England -- reimagining the song and giving a new perspective to the lyrics to tell a thought-provoking story of adventure, loneliness and hope. A fine art university graduate working in animation production, Adin travelled across Europe during the 2015 refugee crisis, spending time in the infamous Calais Jungle camp before being granted asylum in the U.K. and now rebuilding his life as an artist in Britain.

Video: “Bennie and the Jets”
Visual Medium: Choreography
Winner: Jack Whiteley and Laura Brownhill

The “Bennie and the Jets” video has been interpreted by director Jack Whiteley and choreographer/artistic director Laura Brownhill and tells the story of the formation of Bennie and her Jets. The set and central structure takes its inspiration from Fritz Lang’s 1927 science-fiction film, “Metropolis,” while the synchronized choreography is inspired by Busby Berkeley films, and the black-and-white aesthetic is a nod to the classic Hollywood era.

Video: “Tiny Dancer”
Visual Medium: Live action
Winner: Max Weiland

Max Weiland’s winning video for “Tiny Dancer” is a tribute to Los Angeles. The British director’s work shows people from all walks of life traveling around the city, all listening to the same song – “Tiny Dancer.” It’s inspired by Elton and Bernie's love of California, Max Weiland captures the free-spirited characters of L.A, in this sun-soaked homage to the Golden State.

Thank you for the music ... and the videos!

Maya Amoils, Product Marketing Manager, YouTube, recently watched “Katy Perry Goes Undercover as an Art Exhibit at the Whitney Museum | Vanity Fair.”

Source: YouTube Blog

U.K. General Election: Join the #PowerToDecide challenge

The U.K. General Election is being held on 8 June 2017. This is a great opportunity for young people, in particular, to have their voices heard and to shape the future of this country. We want them to take this opportunity to go out and vote!

So here is our question to our U.K. Creators: What are you doing to get the message out to vote? How about getting involved in the #PowerToDecide challenge!

Here’s how it works:

Not voting is the same as letting others decide for you what happens to the country.

We want you to get this point across to your fans by making a video where you leave an important decision in someone else’s hands. You can have a stranger choose your next video topic or some crazy outfit you wear for a day. Get creative!

End your video by talking about how giving up control like this made you feel. Encourage your fans not to give up their #PowerToDecide and to go out and vote on 8 June. You can also tag three other creators to take part in the challenge!

We’ll use highlights from these challenge videos to create a campaign video that millions of people across the U.K. will see. Want to have your video considered? Submit it to our agency partner at powertodecide@wearesocial.net by 9 a.m. 24 May!

Final note: To vote in the General Election on 8 June, make sure to register by 11:59 p.m. on 22 May!

The winners of the US and Canada YouTube NextUp class of 2017 are in!

A few weeks ago, we opened applications to our latest NextUp program at YouTube Space NY which features a new twist: exclusive workshops and skill-sharing sessions designed and led by NBCUniversal’s prestigious creative executives.

We’ve been thrilled by the applications so far - more channels entered the NextUp contest this year than ever before - and now, we’re excited to announce the winners who will be attending the camp in New York later this month:

These creators will join us for week-long creator camp during the week of May 22 where they will learn new camera, lighting, and sound techniques, and receive coaching from the YouTube Partnerships team on how to grow their audience. As part of this NextUp program, they will also be eligible to receive a voucher for production equipment.

Through our collaboration with NBCUniversal, we’re also giving our NextUp winners access to some cool new sessions. These creators will join NBCUniversal executives for an exclusive fireside chat on the comedy development process which will cover the journey from ideation to completion and every stage in between. They will also have the opportunity to get an inside peek at the creative pitch process, which will include helpful tips on how creators can make their content even more compelling for commercial opportunities.

If you’re in France, India or Japan and would like to join us over at an upcoming NextUp program, we’re currently accepting entries through Wednesday, May 17th. For more information, visit youtube.com/nextup and follow the action on Twitter with #YTNextUp.

Caitlin Morrissey, Senior Partner Manager, recently watched “How Far I’ll Go - Disney’s Moana - Live Performance by 4-year-old Claire Ryann” from a previous NextUp winner

Meet NextUp London’s Class of 2017…


It’s that time of year again - when we invite the winners of our NextUp contest into YouTube HQ and give them training to take their channels to the next level.  We love this time of year, and second only to spending time with our winners is seeing what they go on to do next :)

After reviewing hundreds of entries, we’re excited to announce this year’s Class of 2017...

On May 22nd, these creators will join us for week-long creator camp at the YouTube Space London. On top of video production workshops and coaching from the YouTube Partnerships team on how to grow their audience like a pro, creators will also meet a range of folks within YouTube to gain insights on the platform and on the industry. Winners will also receive a voucher for production equipment.

A pic from last year's NextUp Class of 2016  

If you’re in France, India or Japan and would like to join us over at an upcoming NextUp, we’re currently accepting entries through Wednesday, May 17th. For more information, visit youtube.com/nextup and follow the action on Twitter with #YTNextUp.

Jules Fournier, YouTube NextUp program manager, recently watched “my favourite poetry books | Lucy Moon”, previous NextUp winner

Source: YouTube UK Blog

Honoring #AllTheMoms this Mother’s Day

As a mother myself, I’m amazed by all the different mamas that share their stories on YouTube. They help us understand how single moms, married moms, working moms, stay-at-home moms, partner moms, #AllTheMoms live their lives. They show us what it means to be a parent today – the joys, the challenges, the moments that make you laugh, sometimes wince and sometimes cry (in the best sort of way).

There are entrepreneurs like Elle, Brooke and Meg of WhatsUpMoms, comedians like Glozell, beauty experts like Louise Pentland, and vloggers that live in every corner of the world. From Nikki Perkins in Australia to Domo and Crissy and Flavia Calina in Brazil, moms of all backgrounds use YouTube to share their reality in ways that are unique to them and the kids they’re raising.

I’m in awe of how this community of moms continues to grow and support one another. Between 2015 and 2016, views of mother-related content grew 81 percent. Most importantly, videos related to education and tips for moms grew a staggering 98 percent over this same amount of time. To help celebrate this community of motherhood, we want to send a Mother’s Day thank you to #AllTheMoms out there who create, watch, learn and use their voices to support mothers around the globe:

To all the moms who get real about breastfeeding, fostering self-esteem, sending a child off to college, feeling glamorous and not-so-glamorous, or just getting groceries: thank you for your honesty. Wherever you come from and whatever your story, we are so thankful you share it with us.

Danielle Tiedt, Chief Marketing Officer at YouTube recently watched these inspiring moms on YouTube.

Source: YouTube Blog

From the Brandcast stage: New star-studded shows for audiences around the globe

Kevin Hart. Rhett and Link. Ellen DeGeneres. Katy Perry. The Slow Mo Guys. Demi Lovato. Ludacris.

These amazing stars all have something in common: They're starring in new shows premiering exclusively on YouTube. And since these shows are ad-supported, you—and every single one of our billion-plus viewers—can watch for free.

Bringing even more can’t-miss content to audiences globally

For years, we’ve been proud to work with creators like Casey Neistat, Jackie Aina and countless others who have turned their channels into daily destinations. And with these channels packaged within Google Preferred—our offering that allows brands to advertise on some of the most-loved and most-watched content on YouTube—brands have been able to support the videos you love, so you can enjoy for free.

These channels continue to be hugely successful. That’s why, starting in 2016, we made the decision to take YouTube to the next level. We began making premium original content for our subscription service, YouTube Red, releasing 30 series and movies in just over a year. And we kept hearing from brands they wanted to be more involved in these premium series.

Launching new ad-supported shows, exclusively on YouTube

When excited fans, brands, and creators tell us something, we listen. We’re thrilled to announce that beginning later this year, some of the biggest YouTube creators and Hollywood names will be featured in seven new series on YouTube—bringing more can’t-get-enough-of and can’t-find-anywhere-else shows to everyone, everywhere. With these new shows, brands can be a part of content that’s generating buzz around the world.

Check out the must-see lineup:
  • Ellen’s Show Me More Show: Like nothing Ellen has done before, Ellen’s Show Me More Show is a twice-a-week series built just for YouTube, giving fans behind the scenes access to some of the biggest stars and her favorite moments.
  • Good Mythical Morning: Worldwide YouTube superstars—and hosts of YouTube’s most popular daily show—Rhett & Link will go to new heights in a long-form expansion of Good Mythical Morning, giving fans even more of what they crave: larger-than-life stunts, zanier challenges, and over-the-top laughs.
  • Kevin Hart: What the Fit?: Kevin will team up with celebrity friends and YouTube stars each week as they attempt to master a different trending, grueling and sometimes ridiculous workout routine.
  • I Am: Demi Lovato: Global music sensation and social advocate, Demi Lovato reveals a yearlong personal journey of music reinvention and deep discovery as she dives into the writing and recording of her new album in her new series, I Am: Demi Lovato.
  • Best.Cover.Ever.: From Ryan Seacrest Productions and Endemol Shine North America, Best.Cover.Ever. is a cutting-edge talent competition series hosted by Ludacris where emerging talent from across the globe submit covers to YouTube to vie for the ultimate prize: an opportunity to perform a duet with a superstar artist. Submit your cover now at thebestcoverever.com.
  • The Super Slow Show: YouTube stars The Slow Mo Guys will test the latest in technology to reinvent the way we look at celebrities, music, pranks, comedy sketches and more, giving a one-of-a-kind glimpse into what the world looks like in slow motion.
  • Katy Perry Live Special: It's real. It's raw. It's Katy Perry. Live on YouTube, The Katy Perry Live Special will take you inside of her world, revealing the experiences and emotions she poured into her all-new soul-baring music on the eve of her highly anticipated album launch. With unique access, global reach and surprise fun packed along the way, Katy will break it all down in this album listen-along, and if you stick around long enough, there might just be fireworks.
We’re excited to partner with top creators and world-class production companies to offer these new shows to audiences globally—on the platform where the world chooses to watch over a billion hours of video every day.1 People turn to YouTube to express themselves, engage with creators, and connect with the thriving communities they’re proud to be a part of.

This vibrant fan and creator community is also why brands turn to YouTube. And we're excited that Johnson & Johnson Consumer Brands will be our first advertising partner of this new content. In addition to a major investment in our creators through Google Preferred, they’ve signed on as the exclusive sponsor of Best.Cover.Ever., helping to make the talent competition accessible to YouTube viewers.

Check out #Brandcast to see highlights from the night and look here to see what new YouTube trends were announced.

Robert Kyncl, Chief Business Officer, YouTube, recently watched "Justin Bieber - Despacito Ft. Luis Fonsi & Daddy Yankee."

1Source: YouTube Internal Data, Global, 2016

Source: YouTube Blog

A sneak peek at YouTube’s new look and feel

YouTube is where you come to watch your favorite creators -- whether that means jamming with Alex Aiono, gaming with Strawburry17, or hanging out with Logan Paul. That’s why we’re working on a redesign of the desktop experience that highlights your favorite videos and creators while making YouTube easier and more fun to use.

Starting today, we’re opening up a preview of the new design to a small group of people from all around the world so we can get feedback. While we hope you'll love what we’ve been working on, we’re also really excited to involve the YouTube community so we can make the site even better before sharing it more broadly.

We’re applying Material Design to YouTube to deliver a beautiful, delightful and intuitive user experience. The key principles of this new design are:

  • Simplicity: The only thing you should be concerned about is watching the content you love. The new design is clean and fresh, thanks to the removal of visuals that can distract from your browsing or watching experience. We're focused on making the content shine!
  • Consistency: The new design is aligned across Google platforms, including the YouTube mobile app, while still providing the features you know and love.
  • Beauty: We strive to combine beauty and purpose to create an effortless experience.

YouTube Collision_pg2.png

The site design is built on a new, faster framework named Polymer, which enables quicker feature development from here on out. And today, we are introducing one of the first new features developed on Polymer: Dark Theme. Developed to cut down on glare and let you take in the true colors of the videos you watch, Dark Theme turns your background dark throughout your entire YouTube experience. This is only the beginning -- you can look forward to more powerful new features coming soon!

If you want to try out YouTube’s latest look, you can opt-in to preview the new design at youtube.com/new. You can return to the current design by selecting “Restore classic YouTube” from the Account Menu. And don't forget to send us feedback from the Account Menu.

We're still working on the new site, so we hope you'll try it out now and let us know what you think!

Brian Marquardt, Product Manager, recently watched “Pen-Pineapple-Apple-Pen/PIKO-TARO.”

Source: YouTube Blog

YouTube NextUp is back in India — enter now for a chance to be a part of NextUp’s Class of 2017!

Whether you are passionate about sharing your recipes with the world like Kabita's Kitchen, or are a tech whiz like Technical Guruji, YouTube is committed to supporting you at every step of your creator journey. As a part of our quest to hone the next generation of talent on YouTube, we are bringing back the YouTube NextUp program across YouTube Spaces globally this year — and yes, it is back in Mumbai.  

Last year in 2016, NextUp made its debut in India, where 30 winners were selected from a diverse group of entries that surpassed boundaries of language, region, or content genre. We hosted the winners at YouTube Space Mumbai at Whistling Woods International for a week long creator camp where they learned about production techniques, participated in scripting workshops, collaborated with other creators, and had a lot of fun making new videos.  

As you can see, NextUp has helped many creators turbocharge their channels and expand their online presence. Last year’s NextUp alumni such as Sejal Kumar & Ur Indian Consumer (among others) walked the YouTube FanFest red carpet for the first time and Mumbiker Nikhil even performed on stage in front of 7500 screaming fans in Mumbai. Sign up for NextUp to see if this can be you!
So who’s NextUp? We’re looking for passionate and motivated YouTube creators who are ready to create more compelling stories with better production skills; those who are seeking mentorship from production and channel development experts, and eager participants looking for an opportunity to collaborate with talented creators and be a part of the global NextUp community.  
Up to 12 YouTube channels from India will be selected as winners to join the NextUp class of 2017 at YouTube Space Mumbai. If selected, you will be eligible to receive:
  • Week-long creator camp at YouTube Space Mumbai
  • Voucher of INR 130,000 for video production equipment
  • Ongoing account management by the YouTube Partnerships team
  • Opportunity to meet and learn from the NextUp Alumni and some of the fast fast-rising creators in India
  • *new for 2017* One channel from each NextUp camp in 2016-17 will be invited to attend a global creator camp at YouTube Space LA at the end of 2017
To enter the India YouTube NextUp contest, see full details (including the eligibility requirements and contest rules) at youtube.com/nextup. We’re excited to see what you’ll come up with!

Posted by Rajant Meshram, YouTube Online Partnerships Lead, Google Asia Pacific, recently watched Fashion Bloggers in Real Life| Sejal Kumar

An update on Restricted Mode

It’s been a few weeks since we posted about Restricted Mode so we wanted to give everyone an update on where things are. Restricted Mode is designed to be an optional feature that would help filter out more mature content from view, so that institutions like schools and libraries as well as people who prefer a more limited experience would feel comfortable offering access to YouTube. We want to clarify that Restricted Mode should not filter out content belonging to individuals or groups based on certain attributes like gender, gender identity, political viewpoints, race, religion or sexual orientation.

What we’re fixing
Back in March, we discovered our systems were not working as intended. After a thorough investigation, we’ve started making several improvements to Restricted Mode. On the engineering side, we fixed an issue that was incorrectly classifying videos for this feature, and now hundreds of thousands of additional videos of all types from entertainment to news -- including 300,000 featuring LGBTQ+ content -- are available in Restricted Mode.

We’re listening 
We’ve also spent time over the last few weeks talking with creators and third-party organizations to better understand their experiences and questions. One thing we heard loud and clear was people’s desire to report videos they believed were being inappropriately removed from Restricted Mode. Starting today, we’re providing a form to allow creators and viewers alike to give us feedback about this. We will use this input to help improve our automated system going forward.

More transparency about how Restricted Mode works 
We also heard that many people simply wanted to know what gets a video taken out of Restricted Mode. Here are some clearer guidelines creators should think about if they want their videos to appear in Restricted Mode:

Discussion and depiction of mature topics:

  • Drugs and alcohol: If you’re talking about drug use or abuse, or if you’re drinking alcohol in your videos, your videos will likely not be available in Restricted Mode. 
  • Sex: While educational, straightforward conversations about sexual education may be included in Restricted Mode, overly detailed conversations about sex or sexual activity will likely be removed. This is one of the more difficult topics to train our systems on, and context is key. If your music video features adult themes like sex [or drug use], that video will likely not make it into Restricted Mode. 
  • Violence: If your video includes graphic descriptions of violence, violent acts, natural disasters and tragedies, or even violence in the news, it will likely not appear in Restricted Mode. 
  • Mature subjects: Videos that cover specific details about events related to terrorism, war, crime, and political conflicts that resulted in death or serious injury life may not be available on Restricted Mode, even if no graphic imagery is shown. 
  • Profane and mature language: Inappropriate language including profanity like “F bombs” and “bulls#@t” will also likely result in your video not being available in Restricted Mode. 

Thanks to you, our community of fans and creators, we’ve made progress over the last few weeks. Though Restricted Mode will never be perfect, we hope to build on our progress so far to continue making our systems more accurate and the overall Restricted Mode experience better over time. 

Johanna Wright, VP of Product Management, YouTube

The YouTube Kids app is now available on even more screens!

Love using the YouTube Kids app on your phone and tablet? Well, we’re excited to announce that now you can enjoy your favorite videos on select smart TVs too!

Since launching just over two years ago, the YouTube Kids app has become the go-to destination for families around the world with more than 30 billion views and over 8 million weekly active viewers. Starting today, the YouTube Kids app will be available on LG, Samsung, and Sony smart TVs in the 26 countries where the app is currently launched*.

We’ve heard from families that they love watching videos on all their devices so bringing the entertaining and enriching content of YouTube Kids to the biggest personal screen (your TV!) seemed like the perfect fit.

The YouTube Kids app is the first Google product built from the ground up with kids in mind. The app makes it easier for kids to find videos on topics they want to explore. Whether it’s searching for science experiments, watching a favorite cartoon, or simply watching your favorite creator’s new videos, there is something for everyone!

_livingroom_canvas_TV_white (1).png
The YouTube Kids app will be available on the following television sets: all 2015 - 2017 LG webOS TVs via the LG content store, all 2013 - 2017 Samsung Smart TVs and Blu-Ray Players that have access to the Samsung App Store, and after a firmware update on 2016-2017 Sony TVs (with the exception of Android TV, which will be available soon). Happy viewing from our family to yours!

*Countries where the YouTube Kids App is available: United States, United Kingdom, Ireland, Canada, Australia, New Zealand, Argentina, Colombia, Mexico, Chile, Peru, Spain, Brazil, Russia, Nigeria, Kenya, South Africa, Ghana, Uganda, Zimbabwe, Tanzania, Malaysia, Philippines, India, Singapore, and France. The availability of the YouTube Kids app in these countries is dependent on the individual television manufacturer

AJ Crane, Product Manager for YouTube Kids, recently watched “Kings of Atlantis” on YouTube Red

Source: YouTube Blog