Tag Archives: Google Play

Meet 5 Android developers working to improve lives around the world

Posted by Maxim Mai, Apps Partnerships, Google Play

Last Thursday at Google I/O 2017, we announced the winners of this year's Google Play Awards. Grab some popcorn and watch the award ceremony, we think it's just as fun as The Oscars. This year, we included a category to celebrate the achievements of developers who publish outstanding apps that have positive social impact.

In introducing this awards category, we were inspired by the UN's 17 Sustainable Development Goals. With the ability to reach over 1 billion active Android devices around the world, we think that app developers have a tremendous opportunity to impact Zero Hunger (SDG #2), Good Health and Wellbeing (SDG #3) and Quality Education (SDG #4), and many others. Read on to find out more about how this year's winner and finalists and impacting these goals.

Get in touch about your social impact app or game

Our work in supporting developer success in this area on Android and Google Play is just beginning. We would like to encourage Android developers with a focus on social impact to get in touch with us here at Google Play and to tell us about their app or game. It doesn't matter where you are based, what problems you are solving, or which countries you are targeting, we would like to hear your story and maybe we can help you grow faster and improve your app's quality.

Social impact winner & finalists in the 2017 Google Play Awards

🏆 ShareTheMeal by United Nations 🏆

The Google Play Award category winner, ShareTheMeal, generates large scale, global awareness for "Zero Hunger" and its users' donations pay for school meals, which are provided by the World Food Programme, in regions around the world experiencing food insecurity. Over 13 million meals have been donated via the app since launch!

Charity Miles by Charity Miles

This is a running, cycling and walking tracker app with a social impact twist. Charity Miles earns money for charity on your behalf for every mile you move, via its brand fitness exercise sponsors! Users have already donated $2 million to charity by recording over 40 million miles!

Peek Acuity by Peak Vision

Peek Acuity allows anyone with an Android phone to easily measure visual acuity, which is one of the components of vision. It is designed by eye care professionals to be used to help identify people who need further examination by, for example, an optometrist or ophthalmologist. In developing countries, over XM [confirm number with Peek Vision] struggle with vision impairment and many don't have easy access to an eye care professional.

Prodeaf Translator by ProDeaf Tecnologias Assistivas

This app lets anyone translate phrases and words from Portuguese for Brazilian Sign Language (Libras) or from English to American Sign Language (ASL). This significantly reduces barriers to communication between the millions of people who depend on Libras or ASL as their lingua franca and others who have not had the opportunity to learn this form of communication.

Sea Hero Quest by GLITCHERS

This is not just a game, it's a quest to help scientists fight dementia! It sounds too good to be true but this really is a game, where simply by having loads of fun chasing creatures around magical seas and swamps, you can help to fight a disease that currently affects 45 million people worldwide. In fact playing SEA HERO QUEST for just 2 minutes will generate the equivalent of 5 hours of lab-based research data.

If you're working on an app or game with a positive social impact, don't forget to get in touch via this form and tick the "Social Impact app" checkbox.

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Request a professional app translation from the Google Play Console and reach new users

Posted by Rahim Nathwani, Product Manager, Google Play
Localizing your app or game is an important step in allowing you to reach the widest possible audience. It helps you increase downloads and provide better experiences for your audience.
To help do this, Google Play offers an app translation service. The service, by professional linguists, can translate app user interface strings, Play Store text, in-app products and universal app campaign ads. We've made the app translation service available directly from inside the Google Play Console, making it easy and quick to get started.
  • Choose from a selection of professional translation vendors.
  • Order, receive and apply translations, without leaving the Play Console.
  • Pay online with Google Wallet.
  • Translations from your previous orders (if any) are reused, so you never pay for the same translation twice. Great if you release new versions frequently.
Using the app translation service to translate a typical app and store description into one language may cost around US$50. (cost depends on the amount of text and languages).
Find out more and get started with the app translation service.

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The winners of the 2017 Google Play Awards are …

Whether it’s an app that teaches kids to code or provides assistance to refugees, or a game that lets you explore future lifeforms, the high-quality apps and games on Google Play touch lives of people across the globe.

During a special Google Play Award ceremony tonight at Google I/O, we honored 12 apps and games that give their fans delightful and memorable experiences. With more than 85 billion apps and games downloaded on Google Play over the past year, these were some of the experiences that captured our imagination. Congrats to this year’s winners!

Standout Indie

Games from indie developers that focus on artistic design, gameplay mechanics and overall polish.

01-Mushroom 11.png
Mushroom 11 by Untame

Standout Startup

Apps from new developers that offer a unique experience while achieving strong organic install growth.

02-Hooked.png
HOOKED by Telepathic

Best Android Wear Experience

New wear 2.0 apps offering great design, user delight and functionality.

Best TV Experience

Apps or games built for the large-screen format to provide an  intuitive experience.

04-Red Bull TV.png
Red Bull TV by Red Bull

Best VR Experience

Highly engaging and immersive experience with optimal use of Daydream UI.

05-Virtual Virtual Reality.png
Virtual Virtual Reality by Tender Claws

Best AR Experience

Apps or games harnessing the creative and imaginative technology of AR.

06-WOORLD.png
WOORLD by Funomena

Best App for Kids

Apps or games with family-friendly design that encourage creativity, exploration and education.

Best Multiplayer Game

Games built to connect gamers in competitive and engaging multiplayer experiences.

08-Hearthstone.png
Hearthstone by Blizzard Entertainment, Inc.

Best App

A true representation of beautiful design, intuitive UX and high user appeal.

09-Memrise.png
Memrise by Memrise

Best Game

Games with strong mechanics, stellar graphics and strong engagement and retention tactics.

Best Accessibility Experience

Apps or games enabling device interaction to serve people with disabilities or special needs.

11-IFTTT.png
IFTTT by IFTTT

Best Social Impact

Apps that create meaningful social impact for a broad spectrum of people around the world.

12-Sharethemeal.png
ShareTheMeal by United Nations

Check out this year’s winners and the other finalists across each of the categories at g.co/play/gpa2017.

The winners of the 2017 Google Play Awards are …

Whether it’s an app that teaches kids to code or provides assistance to refugees, or a game that lets you explore future lifeforms, the high-quality apps and games on Google Play touch lives of people across the globe.

During a special Google Play Award ceremony tonight at Google I/O, we honored 12 apps and games that give their fans delightful and memorable experiences. With more than 85 billion apps and games downloaded on Google Play over the past year, these were some of the experiences that captured our imagination. Congrats to this year’s winners!

Standout Indie

Games from indie developers that focus on artistic design, gameplay mechanics and overall polish.

01-Mushroom 11.png
Mushroom 11 by Untame

Standout Startup

Apps from new developers that offer a unique experience while achieving strong organic install growth.

02-Hooked.png
HOOKED by Telepathic

Best Android Wear Experience

New wear 2.0 apps offering great design, user delight and functionality.

Best TV Experience

Apps or games built for the large-screen format to provide an  intuitive experience.

04-Red Bull TV.png
Red Bull TV by Red Bull

Best VR Experience

Highly engaging and immersive experience with optimal use of Daydream UI.

05-Virtual Virtual Reality.png
Virtual Virtual Reality by Tender Claws

Best AR Experience

Apps or games harnessing the creative and imaginative technology of AR.

06-WOORLD.png
WOORLD by Funomena

Best App for Kids

Apps or games with family-friendly design that encourage creativity, exploration and education.

Best Multiplayer Game

Games built to connect gamers in competitive and engaging multiplayer experiences.

08-Hearthstone.png
Hearthstone by Blizzard Entertainment, Inc.

Best App

A true representation of beautiful design, intuitive UX and high user appeal.

09-Memrise.png
Memrise by Memrise

Best Game

Games with strong mechanics, stellar graphics and strong engagement and retention tactics.

Best Accessibility Experience

Apps or games enabling device interaction to serve people with disabilities or special needs.

11-IFTTT.png
IFTTT by IFTTT

Best Social Impact

Apps that create meaningful social impact for a broad spectrum of people around the world.

12-Sharethemeal.png
ShareTheMeal by United Nations

Check out this year’s winners and the other finalists across each of the categories at g.co/play/gpa2017.

I/O 2017: Everything new in the Google Play Console


Posted by Vineet Buch, Director of Product Management, Google Play Apps & Games


Google Play continues to grow rapidly around the world, thanks to our ecosystem of developers building high quality and engaging app experiences. There are now 2 billion monthly active Android devices. People in 190 countries downloaded 82 billion apps from the Play Store in the last year and the number of developers with more than 1 million monthly installs grew by 35 percent year on year. We've made huge investments to make purchasing quick and easy by offering direct carrier billing with 140 operators that reach 900M devices every month. These, and other efforts, have made the number of buyers on Google Play grow by almost 30 percent in the last year.
Since we launched the Google Play Console in 2012, we've continued to add features to help you do much more than just publish apps. People in a variety of roles at app and game companies, large and small, carry out tasks like running beta tests, analyzing crashes, responding to customer reviews, evaluating A/B experiments on store listings, pulling financial reports, and more.
Today at Google I/O, we're announcing new and improved features to help you improve your app's performance and quality, and grow your business on Google Play.

Statistics

UPDATED The statistics page for your app now gives you quicker, more flexible access to important data about your business. Compare two different metrics and break them down by a dimension. Select any date range you want, view a breakdown of your data, and even access hourly stats.






Android vitals

NEW Understand your app's Android vitals so you can fix bad behaviors, improve your app experience, and increase your star rating. View aggregated, anonymized device data from people who have opted in their devices to understand three crucial aspects of your app's performance: stability (crash rates and App Not Responding [ANR] rates), battery usage (stuck wake locks and excessive wakeups), and render time (slow rendering and frozen UI frames). Learn more about Android vitals.



UPDATED The ANRs & crashes page has also been updated with larger crash coverage and now benefits from a higher volume of data.





Release management

NEW Use the new release dashboard to track a release as it happens. By monitoring how your release is affecting important metrics, you can be confident that everything is going as planned or you can quickly halt your rollout if anything looks out of the ordinary.




NEW Publish Android Instant Apps with the same release management flow you're familiar with from publishing apps on Google Play. Iterate quickly with a development track, gather feedback from trusted testers on a pre-release track, and when you're ready, release to production. Get started with Android Instant Apps.




NEW The new device catalog will help ensure you're offering a great user experience on the widest range of devices. Search and filter across rich device data for thousands of devices certified by Google. The catalog even shows you your installs, rating, and revenue contributed by device type to help you make the right decisions. You can now also set device exclusion rules by performance indicators like RAM and system on chip. With more granular controls you can exclude fewer devices and offer the best experience on all devices your app supports. Learn more about the device catalog.




NEW For something as important as your app signing key, there's no room for error. With app signing in the Play Console, you now have the option to securely transfer your key to Google to manage on your behalf. You'll benefit from Google's industry leading security and be able to opt-in for upcoming assistive services like app optimizations for APK size. Once opted-in to this service, the Play Store will deliver versions of your APK optimized for the screen density and native architecture of each target device type, saving data and device storage for your users. Learn more about app signing.



UPDATED The pre-launch report, powered by Firebase Test Lab, shows you the results of testing your alpha or beta app on real devices in the lab so you can spot and fix issues before you launch, so they won't affect your rating. The report has been updated with more device test coverage including Android O devices, and new controls, like being able to provide credentials so your app can be tested behind a login.





User acquisition

NEW The acquisition report helps you understand where visitors to your store listing are coming from and whether they go on to install and buy things in your app. The report now includes retained installer data. This reveals which channels and geographies drive valuable users who keep your app installed over periods of up-to 30 days, helping you optimize your marketing efforts.







Financial reports

NEW Subscriptions are the fastest growing business on Google Play – the number of active subscribers has doubled in the last year. With the subscriptions dashboard, see how your subscriptions are performing and make better decisions to grow your business. Understand and analyze total subscribers, revenue, retention, and churn across multiple dimensions.






User feedback

UPDATED Reviews are a valuable channel you can use to engage with people who have your app installed directly. Reviews analysis now covers more languages to help you gather insights from reviews to improve your app. Updated ratings summarizes how users have updated their ratings and reviews, including the effect any replies you made had on those updates. Reviews history shows you the history of your conversation with a user. Finally, we are rolling out the ability to report reviews which do not meet the posting policy guidelines.





Watch us introduce the new Play Console features live at I/O 2017

Tune in live to watch the 'What's new in Google Play at I/O 2017' session, which starts at 12:30pm PT on Thursday, May 18. The team is excited to share all the features we've been working on.
We're also presenting deeper dives into all of our new features and sharing best practices to help you succeed on Google Play. Watch all the Google Play I/O sessions live or afterwards on YouTube:

Day 1, May 17

Day 2, May 18

Day 3, May 19

And be sure to watch the Google Play Awards on day two, which will once again recognize outstanding developers that continue to set the bar for quality apps and games.



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Keeping you safe with Google Play Protect

Whether you’re checking email for work, playing Pokémon Go with your kids or watching your favorite movie, confidence in the security of your device and data is important. And since day one, Android has been built with security in mind. As we’ve grown, so have our security services, which constantly protect the 2 billion active Android devices globally.

We know you want to be confident that your Android devices are safe and secure, which is why we are doubling down on our commitment to security. Today we introduced Google Play Protect—Google’s comprehensive security services for Android, providing powerful new protections and greater visibility into your device security. Play Protect is built into every device with Google Play, is always updating, and automatically takes action to keep your data and device safe, so you don’t have to lift a finger.

Google Play Protect

Peace of mind in the palm of your hand

With more than 50 billion apps scanned every day, our machine learning systems are always on the lookout for new risks, identifying potentially harmful apps and keeping them off your device or removing them. All Google Play apps go through a rigorous security analysis even before they’re published on the Play Store—and Play Protect warns you about bad apps that are downloaded from other sources too. Play Protect watches out for any app that might step out of line on your device, keeping you and every other Android user safe.

1

Control within reach, even when your device isn’t

One of the biggest security risks you’re likely to face is simply losing your phone. To help in these times of need, we’re launching Find My Device as part of Google Play Protect. With Find My Device you can locate, ring, lock and erase your Android devices—phones, tablets, and even watches. This feature is built in and enabled on all devices; visit android.com/find or check out the app.

Over the coming weeks we’ll be rolling out these new features to your device. To learn more about Google Play Protect, check out our website or give Find My Device a spin.

Source: Android


May the Fourth be with You

Step into a galaxy far, far away and celebrate May the Fourth with Google Play.

We traveled back to Jakku to find the most popular Star Wars content of all time on Google Play, including the most downloaded film, The Force Awakens; the most downloaded game, Star Wars™: Galaxy of Heroes and the most downloaded book, Aftermath: Star Wars: Journey to Star Wars: The Force Awakens. Check out the full lists below.

May the 4th GP

Top 5 Star Wars Movies on Google Play

  1. The Force Awakens
  2. Rogue One
  3. A New Hope
  4. The Empire Strikes Back
  5. Return of the Jedi

Top 5 Star Wars Games on Google Play

  1. Star Wars™: Galaxy of Heroes
  2. LEGO® Star Wars™ Yoda II
  3. Star Wars™: Force Arena,
  4. LEGO® Star Wars™: TFA
  5. Star Wars™: Commander

Top 5 Star Wars Books and Comics on Google Play

  1. Aftermath: Star Wars
  2. The Force Awakens (Star Wars)
  3. Star Wars: Darth Vader Vol. 1 - Vader
  4. Lords of the Sith: Star Wars
  5. Catalyst (Star Wars): A Rogue One Novel

In other galaxy news, from May 4 through May 11 check out these fun discounts on all your Star Wars must-haves in the Google Play Store, including:

And after watching, playing and reading all the top Star Wars content, sit back and relax to the sounds of the Cantina band or jump to hyperspeed with some Imperial take out tunes with our popular Star Wars- themed playlists on Google Play Music:

May the Fourth be with You!


May the Fourth be with You

Step into a galaxy far, far away and celebrate May the Fourth with Google Play.

We traveled back to Jakku to find the most popular Star Wars content of all time on Google Play, including the most downloaded film, The Force Awakens; the most downloaded game, Star Wars™: Galaxy of Heroes and the most downloaded book, Aftermath: Star Wars: Journey to Star Wars: The Force Awakens. Check out the full lists below.

May the 4th GP

Top 5 Star Wars Movies on Google Play

  1. The Force Awakens
  2. Rogue One
  3. A New Hope
  4. The Empire Strikes Back
  5. Return of the Jedi

Top 5 Star Wars Games on Google Play

  1. Star Wars™: Galaxy of Heroes
  2. LEGO® Star Wars™ Yoda II
  3. Star Wars™: Force Arena,
  4. LEGO® Star Wars™: TFA
  5. Star Wars™: Commander

Top 5 Star Wars Books and Comics on Google Play

  1. Aftermath: Star Wars
  2. The Force Awakens (Star Wars)
  3. Star Wars: Darth Vader Vol. 1 - Vader
  4. Lords of the Sith: Star Wars
  5. Catalyst (Star Wars): A Rogue One Novel

In other galaxy news, from May 4 through May 11 check out these fun discounts on all your Star Wars must-haves in the Google Play Store, including:

And after watching, playing and reading all the top Star Wars content, sit back and relax to the sounds of the Cantina band or jump to hyperspeed with some Imperial take out tunes with our popular Star Wars- themed playlists on Google Play Music:

May the Fourth be with You!


May the Fourth be with You

Step into a galaxy far, far away and celebrate May the Fourth with Google Play.

We traveled back to Jakku to find the most popular Star Wars content of all time on Google Play, including the most downloaded film, The Force Awakens; the most downloaded game, Star Wars™: Galaxy of Heroes and the most downloaded book, Aftermath: Star Wars: Journey to Star Wars: The Force Awakens. Check out the full lists below.

May the 4th GP

Top 5 Star Wars Movies on Google Play

  1. The Force Awakens
  2. Rogue One
  3. A New Hope
  4. The Empire Strikes Back
  5. Return of the Jedi

Top 5 Star Wars Games on Google Play

  1. Star Wars™: Galaxy of Heroes
  2. LEGO® Star Wars™ Yoda II
  3. Star Wars™: Force Arena,
  4. LEGO® Star Wars™: TFA
  5. Star Wars™: Commander

Top 5 Star Wars Books and Comics on Google Play

  1. Aftermath: Star Wars
  2. The Force Awakens (Star Wars)
  3. Star Wars: Darth Vader Vol. 1 - Vader
  4. Lords of the Sith: Star Wars
  5. Catalyst (Star Wars): A Rogue One Novel

In other galaxy news, from May 4 through May 11 check out these fun discounts on all your Star Wars must-haves in the Google Play Store, including:

And after watching, playing and reading all the top Star Wars content, sit back and relax to the sounds of the Cantina band or jump to hyperspeed with some Imperial take out tunes with our popular Star Wars- themed playlists on Google Play Music:

May the Fourth be with You!


Why you should localize your app or game for Middle East and North Africa

By Mohammad El-Saadi, Business Development, Google Play

The Middle East and North Africa (MENA) region is a fast growing market for app and game developers on Google Play, and localizing is crucial to making the most of the opportunity. For example, the main grossing apps & games in Saudi Arabia have localized their store listings and their actual app and game on Google Play.

The British team behind the Skyscanner travel app had already localised it into more than 15 languages, yet the launch in Arabic was a huge milestone for them. Arabic speaking users really appreciated the localization and the app's average user rating increased from 4.62☆ to 4.77☆ after localization. Users engaged with the app longer, with an increase of 30% in their average session duration. Additionally 50% more travellers have been redirected to Skyscanner partners to book flight, hotel and car hire deals.


Skyscanner opening screen in English and in Arabic
But how difficult is it to correctly localize your app or game to Arabic?

The team at Skyscanner managed to develop Right-To-Left (RTL) Arabic language support within the app in two weeks: "Our initial fear was that we would need lots of manual coding for the layouts. However, the Android layout system handled all of the cases really well. We were already using *Start and *End margin and padding in line with guidelines, but there's also Android Studio support and Lint check to fix any issues automatically." says Tamas Chrenoczy-Nagy, Senior Software Engineer.

Many other top apps and games developers are successfully investing in localizing for MENA users. For example, when game developer Pocket Gems localised War Dragons, the installs by Arabic speaking users tripled. Their percentage of revenue from Arabic language players also went from effectively 0% to ~1.5%.

We just refreshed the Now in Arabic collection (MENA only) with 16 newly localized apps and games, including titles like Netflix, Periscope and Clash of Queen Dragons. It will be live until May 11 on Google Play in the following countries: Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Tunisia and United Arab Emirates.


Check our Localization Checklist for best practices when localizing for any language, and our Going Global Playbook. When your app or game in Arabic is ready, you can self-nominate to be part of future refreshes of the Now in Arabic collection by filling in this form.


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