Tag Archives: Google Play Console

The Google Play store’s visual refresh

Boris Valusek, Design Lead, Google Play

The Google Play Store has over two billion monthly active users coming to find the right app, game, and other digital content. To improve the overall store experience, we’re excited to roll out a complete visual redesign. Aligning with Material design language, we’re introducing several user-facing updates to deliver a cleaner, more premium store that improves app discovery and accessibility for our diverse set of users.

Google Play store's visual refresh

To make browsing faster and easier, we’ve introduced a new navigation bar at the bottom of the Play Store on mobile devices and a new left navigation on tablets and Chrome OS. There are now two distinct destinations for games and apps, which helps us better serve users the right kind of content. Once users find the right app or game, the updated store listing page layout surfaces richer app information at the top of each page as well as a more prominent call-to-action button. This makes it easier for users to see the important details and make a decision to install your app. You’ll also notice our new icon system with a uniform shape, helping content to stand out more over UI. If you haven’t done so already, make sure to update your icon following the new icon specifications as soon as possible.

If you’re looking for best practices to make a compelling store listing page, we have several resources to help. To ensure your page resonates well with Android users, use store listing experiments to test for the best app icon, images, video, and descriptions on Google Play. You can also tailor your marketing messages to specific user groups based on their country, install state or even pre-registration by creating custom store listings. For even more, try our free e-learning resource, Academy for App Success.

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Make stronger decisions with new Google Play Console data

Posted by Tom Grinsted, Product Manager, Google Play

At this year’s Google I/O, we announced a slate of new features to help you take your business further with Google Play. Launching today, these changes include several improvements designed to help you make better decisions about your business by providing clearer, more actionable data.

We know the right data is critical to help you improve your app performance and grow your business. That’s why we’re excited to share a major update that enables you to better measure and analyse your core statistics — the most fundamental install and uninstall metrics by user and device. We’ve also enhanced the Statistics page on the Play Console to show change over time, enable more granular configurations, and, coming soon, exclusive benchmarks for core stats!

Statistics page on the Play Console

More granular configurations are now available on the Statistics page to help you better understand your acquisition and churn.

More accurate and more expansive than before, the new metrics will help you better understand your acquisition and churn. For the first time, we are including data on returning users and devices - something that we understand is critical to many developers' growth strategies.

We’re also including new install methods (such as pre-installs and peer-to-peer sharing) and the ability to aggregate and dedupe over periods that suit your business needs. With these new updates, you can perform analyses that weren’t possible before, such as how many people re-installed your app last month.

Here’s what else is new:

  • Clearer, consistent metrics definitions:
    • Select users or devices, acquisitions or losses
    • Define if you’re interested in new, returning, or all users
    • Measure events (for example, when someone installs) or uniques (for instance, every person who installs)
  • Change analysis charts automatically show the largest changes during a selected period of time for a given dimension, making it easy to see the largest contributors to your metric trends.
  • Saved reports allow you to configure your metrics just the way you want them, then save them for easy retrieval and common analyses.
  • Suggested reports help you to find interesting ways to combine your data for more valuable analysis.
  • And finally, all configured data can be downloaded as CSVs from within the interface.

As a result of these updates, you will notice a few changes to your metrics. Old metrics names will be deprecated, but you can configure new metrics that map to the old ones with this cheat sheet. And don’t forget to use the ‘save report’ feature on the stats page so you can easily return to any configurations you find particularly helpful!

Save report feature on the stats page

Don’t forget to use the ‘save this report’ feature on the stats page to easily return to any configurations you find particularly helpful.

Other metrics like active user and active device will see a step-change as the new definitions are more expansive and include previously under-counted data.

Some new metrics map onto older ones. Where this happens, all historic data will be automatically included. But in other cases new metrics will only be generated from launch day. For unique devices or users, weekly metrics will start to appear two weeks after launch, monthly metrics once there’s a single full month’s data, and quarterly metrics once there’s a full quarter’s data.

We know it’s a lot to take in at once, so make sure to bookmark the cheat sheet for helpful tips as you navigate the transition and explore your new metrics. Additionally, our Decision-Making with the Google Play Console session from Google I/O and our Play Academy training are other great resources to help you get up to speed.

Check out these updates in the Google Play Console today — we hope you find them useful. Your comments help to shape the future of Google Play, so please continue to let us know what you think.

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Supporting Google Play developers regarding local market withholding tax regulations

Posted by Gloria On, Program Manager, Google Play

Many developers are increasingly focused on growing their businesses globally, and there were more than 94 billion apps downloaded from Google Play in the last year, reaching more than 190 countries. The regulatory environment is frequently changing in local markets, and in some countries local governments have implemented withholding tax requirements on transactions with which Google or our payment processor partners must comply. We strive to help both developers and Google meet local tax requirements in markets where we do business, and where Google or our payment processor partners are required to withhold taxes, we may need to deduct those amounts from our payments to developers.

Due to new requirements in some markets, we'll be rolling out withholding taxes soon to all those doing business in those countries. We wanted to bring this to the attention of Google Play developers to allow you time to prepare for these upcoming changes and take any necessary measures to meet these obligations. We strongly recommend developers consult with a professional tax advisor on your individual tax implications in affected markets and for guidance on the potential impact on your business so that you can make any necessary preparations.

The first countries where we will roll out these changes will be Saudi Arabia, Kuwait, and Myanmar. You can refer to the Google Play help center page to stay informed on future updates and changes.

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Changes to the Google Play Developer API

Posted by Vlad Radu, Product Manager and Nicholas Lativy, Software Engineer

The Google Play Developer API allows you to automate your in-app billing and app distribution workflows. At Google I/O '18, we introduced version 3 of the API, which allows you to transactionally start, manage, and halt staged releases on all tracks, through production, open testing, closed testing (including the new additional testing tracks), and internal testing.

Updating from versions 1 and 2 to the latest version 3

In addition to these new features, version 3 also supports all the functionality of previous versions, improving and simplifying how you manage workflows. Starting December 1, 2019, versions 1 and 2 of the Google Play Developer API will no longer be available so you need to update to version 3 ahead of this date.

Migrating to version 3

If you use the Google Play API client libraries (available for Java, Python, and other popular languages), we recommend upgrading to their latest versions, which already support version 3 of the API. In many cases, changing the version of the client library should be all that is necessary. However, you may also need to update specific code references to the version of the API in use - see examples in our samples repository.

Many third-party plugins are already using version 3 of the API. If you use a plugin that does not support version 3 you will need to contact the maintainer. You will start seeing warnings in the Google Play Console in mid-May if we detect that your app is still using version 1 and version 2 endpoints.

For version 1 users

If you currently use version 1 of the API, you may also need to link your API project to the Google Console before converting to version 3. Learn more about this process.

Going forward

We hope you benefit from the new features of the Google Play Developer Publishing API and are looking forward to your continued feedback to help us improve the publishing experience on Google Play.

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Introducing a new Google Play app and game icon specification


Posted by Steve Suppe, Product Manager, Google Play
As part of our focus and dedication to improving the Google Play Store experience for our users, we are introducing new design specifications for your app icons.

Left to right: original icon, new icon (example), original icon in legacy mode


As of early April, you will be able to upload new icons to the Google Play Console and confirm you are compliant with the new specification. Original icons are still accepted in the Google Play Store during this time. As of May 1st, developers will no longer be able to upload icons in the Play Console which do not meet the new specifications, although existing original icons in the Google Play Store during this period can remain unchanged.
By June 24, we require you to:
  1. Update your icon to the new specification.
  2. Upload your icon to Play Console.
  3. Confirm in Play Console that your icon meets the new specification.
We highly recommend that you update your icons and confirm they meet the new specification as soon as possible to ensure that you provide the highest quality experience for users.

What exactly is changing?

  • Icon assets will remain the same size (512 x 512), but transparent backgrounds will no longer be allowed.
  • Google Play on Android and Chrome OS will dynamically apply rounded corners and drop shadows to icons. The corner radius will be 20% of the icon size, to ensure consistency at different sizes.
  • There will be no changes to Google Play on other form factors (TV, Wear, Auto).
  • Note this does not affect your APK launcher icons for Android.
Timelines Changes
Early April You can start uploading your new icons in Play Console and confirm they meet the new specification.
  • Original icons will continue to display correctly in Google Play.
  • New icons will display correctly in Google Play.
May 1st Any new icons uploaded in Play Console must be confirmed as meeting the new specification.
  • Original icons will continue to display correctly in Google Play.
  • New icons will display correctly in Google Play.
June 24th Original icons are converted to "legacy mode." You must confirm that any new icons uploaded in Play Console meet the new specification.
  • Original icons will be automatically converted to "legacy mode" icons.
  • New icons render correctly in the Google Play Store.

These updates will help us all provide a more unified and consistent look and feel for Google Play, allowing us to better showcase your apps and games and provide a higher quality user experience.
We will be keeping you up-to-date with these changes in the coming months - so look out for more updates. In the meantime, check out our new icon design specifications.
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Grow your app business internationally through localization on Google Play

Posted by Chris Yang, Program Manager, Translation Service

It is not uncommon for developers to have the following concerns and thoughts when considering whether to localize their apps: "I just don't have the time!" "Translation is too expensive." "High-quality translation is just hard to find.'' Does this sound familiar?

At Google, we consider translation a key component of making the world's information universally accessible and useful. This commitment extends not only to localizing our own products, but also to providing tools to help developers and translators more easily localize their apps.

Introducing the Google Play App Translation Service

Available in the Google Play Console, the Google Play App Translation Service simplifies localization of your app user interface strings, store listing, in-app product names, and universal apps campaign ads. Thousands of developers have already used this service to reach hundreds of millions of users worldwide.

Here is an overview of some of the ways it can help:

1. Quick and easy - Order in minutes and receive your translation in as little as two days.

  • Small translation orders can be completed in only two days. All orders are completed in eight days or less.
  • Apply translations directly in the Play Console or download to build with your app.

2. Professional and human - Get high-quality translations by real human translators.

  • All translations are carefully crafted by professional translators just for you.
  • Translation providers are selected by Google based on quality and speed.

3. Value for money - Translate your app for as little as $0.07 per word.

  • Pricing is upfront and simple. You only pay per word for each language you translate.
  • For example, translating 200 words into one language at $0.07 per word would cost only $14.

Ordering a Translation

Find the Translation Service in the Google Play Console:

When you're ready to translate, just select the languages to use for translation, choose a vendor, and place your order.

Select languages to translate into.

Choose what type of content you want to translate.

Easily complete purchase of the service.

Language recommendations

You can also expand your global footprint with translation recommendations that can help increase installs. The recommendations can be found in the Google Play Console.

The language recommendation feature is developed using machine learning and is based on your app's install history and market data.

Did you know that you can reach almost 80% of internet users worldwide with only 10 languages. In particular, the Google Play opportunity in Russia and the Middle East continues to grow. Let us know once you have localized for these markets so we can consider featuring your app or game in the Now in Russian and Now in Arabic collections on the Play Store.

Launching the translation

Once you download the translation, you'll be ready to publish your newly translated app update on Google Play.

Get started with the App Translation Service today and let us know what you think!

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Playtime 2017: Find success on Google Play and grow your business with new Play Console features


Posted by Vineet Buch, Director of Product Management, Google Play Apps & Games
Today we kicked off our annual global Playtime series with back-to-back events in Berlin and San Francisco. Over the next month, we’ll be hearing from many app and game developers in cities around the world. It has been an amazing 2017 for developers on Google Play, there are now more than 8 billion new installs per month globally.

To help you continue to take advantage of this opportunity, we're announcing innovations on Google Play and new features in the Play Console. Follow us on Medium where presenters will be posting their strategies, best practices, and examples to help you achieve your business objectives. As Google Play continues to grow rapidly, we want to help people understand our business. That's why we're also publishing the State of Play 2017 report that will be updated annually to help you stay informed about our progress and how we’re helping developers succeed.

Apps and games on Google Play bring your devices to life, whether they're phones and tablets, Wear devices, TVs, Daydream, or Chromebooks like the new Google Pixelbook. We're making it even easier for people to discover and re-engage with great content on the Play Store.



Recognizing the best

We're investing in curation and editorial to showcase the highest quality apps and games we love. The revamped Editors' Choice is now live in 17 countries and Android Excellence recently welcomed new apps and games. We also continue to celebrate and support indie games, recently announcing winners of the Indie Games Festival in San Francisco and opening the second Indie Games Contest in Europe for nominations.



Discovering great games

We've launched an improved home for games with trailers and screenshots of gameplay and two new browse destinations are coming soon, 'New' (for upcoming and trending games) and 'Premium' (for paid games).



Going beyond installs

We’re showing reminders to try games you’ve recently installed and we’re expanding our successful ‘live operations’ banners on the Play Store, telling you about major in-game events in popular games you’ve got on your device. We're also excited to integrate Android Instant Apps with a 'Try it Now' button on store listings. With a single tap, people can jump right into the app experience without installing.

The new games experience on Google Play

The Google Play Console offers tools which help you and your team members at every step of an app’s lifecycle. Use the Play Console to improve app quality, manage releases with confidence, and increase business performance.



Focus on quality

Android vitals were introduced at I/O 2017 and already 65% of top developers are using the dashboard to understand their app's performance. We're adding five new Android vitals and increasing device coverage to help you address issues relating to battery consumption, crashes, and render time. Better performing apps are favored by Google Play's search and discovery algorithms.
We're improving pre-launch reports and enabling them for all developers with no need to opt-in. When you upload an alpha or beta APK, we'll automatically install and test your app on physical, popular devices powered by Firebase Test Lab. The report will tell you about crashes, display issues, security vulnerabilities, and now, performance issues encountered.
When you install a new app, you expect it to open and perform normally. To ensure people installing apps and games from Google Play have a positive experience and developers benefit from being part of a trusted ecosystem, we are introducing a policy to disallow apps which consistently exhibit broken experiences on the majority of devices such as​ crashing,​ closing,​ ​freezing,​ ​or​ ​otherwise​ ​functioning​ ​abnormally. Learn more in the policy center.



Release with confidence

Beta testing lets trusted users try your app or game before it goes to production so you can iterate on your ideas and gather feedback. You can now target alpha and beta tests to specific countries. This allows you to, for example, beta test in a country you're about to launch in, while people in other countries receive your production app. We'll be bringing country-targeting to staged rollouts soon.
We've also made improvements to the device catalog. Over 66% of top developers are using the catalog to ensure they provide a great user experience on the widest range of devices. You can now save device searches and see why a specific device doesn't support your app. Navigate to the device catalog and review the terms of service to get started.



Grow your subscriptions business

At I/O 2017 we announced that both the number of subscribers on Play and the subscriptions business revenue doubled in the preceding year. We're making it easier to setup and manage your subscription service with the Play Billing Library and, soon, new test instruments to simplify testing your flows for successful and unsuccessful payments.
We're helping you acquire and retain more subscribers. You can offer shorter free trials, at a minimum of three days, and we will now enforce one free trial at the app level to reduce the potential for abuse. You can opt-in to receive notifications when someone cancels their subscription and we're making it easier for people to restore a canceled subscription. Account hold is now generally available, where you can block access to your service while we get a user to fix a renewal payment issue. Finally, from January 2018 we're also updating our transaction fee for subscribers who are retained for more than 12 months.



Announcing the Google Play Security Reward Program

At Google, we have long enjoyed a close relationship with the security research community. Today we're introducing the Google Play Security Reward Program to incentivize security research into popular Android apps, including Google's own apps. The program will help us find vulnerabilities and notify developers via security recommendations on how to fix them. We hope to bring the success we have with our other reward programs, and we invite developers and the research community to work together with us on proactively improving Google Play ecosystem's security.



Stay up to date with Google Play news and tips





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Announcing the Winners from the Indie Games Festival in San Francisco

Posted by Kacey Fahey, Developer Marketing, Google Play

At the Google Play Indie Games Festival over the weekend, we welcomed hundreds of attendees to try out and enjoy a diverse range of amazing games from the indie community. The competition was very tough, and in the end, we recognized three winners:

We'd also like to congratulate the rest of the Top 10 developers and all of the finalists who shared their games to make for such a fun and exciting event. Check out the great collection of games on Google Play.

Here are the other seven games that rounded out the Top 10:

The day started with time for attendees to play the 20 finalists' games. They experienced different genres and styles of gameplay and were encouraged to talk with the developers about their work and what it's like to make mobile games for a living. The event brought together kids, adults, gaming enthusiasts and non-gamers, and was a great representation of the fun experiences mobile games create.

In the afternoon, attendees voted for their favorites and the Top 10 moved on to the presentation round. These developers had three minutes to deliver their best pitch to the panel of judges. After the judges voted, results were in and the three winners and seven runners up were named.

If you like indie games and want to keep up with our favorite indie picks, visit the Indie Corner on Google Play.

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Enroll for app signing in the Google Play Console & secure your app using Google’s robust security infrastructure

Posted by Kobi Glick, Product Manager, Google Play

Every app on Android is signed with a key. This key is used to ensure the app's integrity by checking that updates are signed with the same signature. In the past, the burden of securely holding the signing key has always been with the developer. We're now offering an app signing service on Google Play that can help you if you lose or compromise your key.

Until recently, losing your key would make it impossible to update your app with a new version. A compromised key would be a serious issue too: a third-party could maliciously replace an authentic app or corrupt it. Unfortunately in such cases, the only solution was to publish a new app, with a new package name and key, and ask all of your users to install it.

App signing in the Play Console allows us to offer help in such circumstances. For existing apps, it requires transferring your app signing key to Google Play. For new apps, we can generate your app signing key. Once enrolled in app signing, you sign your APK with an upload key, which we use to authenticate your identity. We'll then strip that signature and re-sign your app with the app signing key.

The app signing key is now securely managed by Google Play meaning that you are only responsible for managing your upload key. If your upload key is compromised or lost, our developer operations team can assist by verifying your identity and resetting your upload key. We'll still re-sign with the same app signing key, allowing the app to update as usual.

Rest assured, your key will be fully protected by Google's robust cloud security infrastructure and will benefit from the ongoing investment we're making to our security systems. In the future, we plan to offer developers who sign with Google Play automatic optimizations to enhance their app distribution. Stay tuned for more news in this area!

Learn more about how app signing works in the help center or watch the session about app signing from Google I/O 2017. Get started on securing your app in the release management section of the Play Console.

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Android Developer Story: Zalando increases installs and revenue by focusing on app quality

Posted by Adriana Puchianu

Based in Berlin, Zalando is Europe's leading online fashion platform. With more than 70% of its traffic now coming from mobile, the company has invested a lot in improving the quality of its app to provide a good user experience. Investing in bridging the online and the offline worlds, as well as providing a seamless cross-platform experience, has had positive results on their user engagement and revenue. Using features like A/B testing, the pre-launch report and the new release dashboard from the Google Play Console, Zalando saw a 6% increase in installs and a 15% increase in the users' lifetime value.

Watch Rushil Dave, Senior Product Specialist and Meritxell Rivera, Android Developer discuss how the company has improved user experience and key revenue and engagement metrics by investing in app quality for their Zalando app.

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