Tag Archives: Google Shopping

Help for retailers and shoppers in Asia Pacific

Retailers have played a vital role in Asia Pacific’s response to COVID-19, battling through a tough economic environment while serving their customers and communities, providing essential products and services, and supporting jobs. 


As more of the region’s businesses turn to ecommerce, we’ve been focused on supporting them in every way we can—including helping retailers list their products online for free. We’ve been doing this in India and Indonesia since 2019, and now we’re extending similar support across the broader region: making it free for merchants in Asia Pacific to list their products on the Google Shopping tab.  


For retailers, this change means free exposure to millions of people who come to Google every day for their shopping needs, regardless of whether they advertise on Google. For shoppers, it means more products from more stores, discoverable through the Google Shopping tab. For advertisers, it means paid campaigns can now be augmented with free listings. 


We made this change earlier this year in the United States, and retailers running free listings and ads got an average of twice as many views and 50 percent more visits. Small and medium-sized businesses saw the biggest increases.
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Asia’s changing retail scene


This is a time of huge change in the way people shop and sell across Asia Pacific. Even before the pandemic, e-commerce was growing fast—in Southeast Asia, for example, the regional internet economy reached $100 billion in 2019, on its way to a forecast $300 billion by 2025. 


COVID-19 has sped up these trends. According to Google analysis, 53 percent of online shoppers in APAC say they’ll choose to buy online more frequently after the pandemic, while almost 40 per cent of people who weren’t online shoppers before say they intend to continue buying online. One in three have bought from a brand they didn’t shop with before. 


To help retailers adjust to these changes, we’re offering skills training through Grow with Google and sharing research and insights to inform their business decisions. We’ve launched a playbook and webinar series on how to better manage digital storefronts. And we’re working closely with many of our partners to help merchants manage their products and inventory. This includes global partners like Shopify, and those across the region, including Haravan in Vietnam, Shopline in Taiwan and Hong Kong, and LnwShop in Thailand. 


In advancing our plans with Google Shopping, we hope to build on these programs, providing extra support and relief for Asia Pacific retailers when it’s needed most.  


What’s next? 


Existing users of Merchant Center and Shopping ads don't have to do anything to take advantage of the free listings. For new users of Merchant Center, we'll continue working to streamline the onboarding process over the coming weeks and months.


We’re looking forward to working even more closely with retailers throughout Asia Pacific, helping shoppers find the products they need more easily, contributing to the recovery from COVID-19, and preparing for longer-term change in regional commerce.

Shop safely and easily from stores in your community

Convenience and safety are important when you’re deciding how to shop–in fact, we’ve seen Google searches for “curbside pickup” and “safe shopping” increase tenfold in the last few months. And while you may want to support the stores nearby that have opened their doors, figuring out the best way to do so can be challenging. Which stores have reopened? Do they have the item you want in stock? Do they offer any services to minimize contact and time in store for shoppers? 

We want to help take away some of the unknowns when it comes to shopping in person. Here are a few ways we’ve improved Shopping results on Google Search, to help you safely and easily support the stores in your community. 

Filter to see what’s locally available 

Want to see an item in person before purchasing, or can’t wait for shipping and delivery? Whatever you’re looking for, whether it’s a new laptop for working from home, a baby jacket for fall or a grill for backyard barbeques, Google makes it easy for you to see what’s available locally. Simply tap the Shopping tab, and select the Nearby filter at the top of the page or add “near me” to your search to view product options available from stores located near you.  

Google Shopping Nearby


Compare hours, locations and inventory before you go  

It’s now easier to see what’s in stores near you before committing to going in person, with a map view and list of stores in the area. You can check each business’s opening and closing hours, as well as how far each store is from you. You’ll also get a preview of the items they sell that match what you searched for, with a carousel you can scroll through to see pictures and prices of the available products. 

Google Shopping Compare


Safely pick up what you need with curbside or in-store pickup

If you’re worried about how to shop safely, we make it easy to see which stores offer ways to minimize contact while shopping with labels to indicate if shops offer curbside or in-store pickup.

If you’re concerned an item will be out of stock when you get to the store, you can just click to call and speak with someone to confirm inventory. There’s also a direct link to navigation to get you there right away if you’re in a rush. 

Shopping in person comes with new challenges these days, but luckily stores are making it easier to adjust. And if you’re a local business interested in helping shoppers find your store hours, locations, products, and pickup options on Google, you can create or update your Google My Business profile or upload your local product feed through Google Merchant Center.

We’ll keep working to provide more helpful answers to your shopping questions and needs, so that you can safely and easily pick up what you’re looking for while supporting the stores in your community.

“Accelerating Retail” in Europe, Middle East and Africa

Online tools have been a lifeline for many in lockdown, helping people stay connected with loved ones, work remotely, access news and information, and shop for essentials. The use of technology by people and businesses leapt forward perhaps five years over a period of eight weeks, and internet usage increased by 60 percent. Changes in consumer behavior are driving businesses to adapt the way they communicate with customers, while retailers around the world have seen their business models turned upside down.


Because of this big shift, digital tools and skills will be a vital catalyst to accelerate an economic comeback. Earlier this summer we pledged to help 10 million people and businesses in Europe, the Middle East and Africa find jobs, digitize and grow over the next 18 months. Retail, which accounts for more than 9 percent of jobs in the EU alone, will play a pivotal role in the recovery.


Today we’re kicking off "Accelerating Retail," a month of activities dedicated to helping retailers in Europe, the Middle East and Africa accelerate their business recovery and growth to be ready for what comes next. We’re helping retailers of all sizes across the region be ready for the peak shopping season, and working in close partnership with local commerce and trade associations in many countries. Over the next month, we'll introduce new products, tools, free training, unique real time insights and other resources—what follows is a brief snapshot of some of this.

Consumer needs have changed, and retailers need to respond

As the world around us has changed, consumer online shopping has leapt forward and decision-making has become more complex. Our Decoding Decisions study identified a “messy middle,” the space between a consumer starting their research and making a purchase, where they navigate the explosion of choice and information available to them both online and offline. 


The messy middle has become even messier over the course of the pandemic—our needs changed, product and store availability became unpredictable. Shoppers have become more open to new brands and outlets, but they also need more help than ever to find the right product at the right price at the right time and place. This big shift is an opportunity for retail businesses large and small. 


We’re here to help retailers respond effectively—so they can quickly understand and act on consumer changes while building their brand both at store and online.

Recovery and growth through digital 

Online retail demand has grown exponentially, and businesses need a great customer experience to be competitive and build brand recognition. That’s why we’re rolling out a new version of Grow My Store in multiple countries, including Germany, France, Netherlands and Turkey. Grow My Store helps local businesses improve digital shopping, grow customer traffic and optimize online customer experience,  to successfully complete  transactions. Any business can enter their website URL into the tool to receive a customized report, industry benchmarks, digital traffic trends and actionable tips to improve. 

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We’re also making it easier for retailers to reach the right potential customers. We’ll be upgrading Smart Shopping campaigns to help with new customer acquisition and simplify advertiser onboarding. 

Meanwhile, for the first time we’ve released insights for specific fast-rising retail categories around the world via a new interactive tool in Google Search—including the queries associated with them.

What's next for online shopping

As online spend continues to grow, retail success will depend on delivering an integrated online/offline purchase experience. New research we’ve conducted in collaboration with Euromonitor found that in the next five years, most purchases will still be made in store—but retailers who bring together their digital and in-store offerings will make the biggest gains even if customers eventually choose to buy in store. Since consumers shop both online and offline, multichannel retailers and online marketplaces will drive 86 percent of the sales growth by 2024. The future of retail is not about either physical or online presence but an integrated consumer experience.

While there might be more change and uncertainty on the horizon, retail is critical to every region’s broader economic recovery. By embracing digital opportunities, retail businesses can drive resilience and growth. 

Look out for our "Accelerating Retail" updates through September—we're here to help retailers make the most of digital opportunities and prepare for what's next.

Buy on Google is now open and commission-free

Over the past few months, we’ve made significant changes to help businesses reach more consumers and help people find the best products, prices and places to buy online. We made it free for retailers to list productson Google Shopping in the U.S., and we brought these free listings to Search as well. 


Today, we’re taking another important step to make it easier for retailers to sell on Google. Soon, sellers who participate in our Buy on Google checkout experience will no longer have to pay us a commission fee. And, we’re giving retailers more choice by opening our platform to third-party providers—starting with PayPal and Shopify.


These changes are about providing all businesses—from small stores to national chains and online marketplaces—the best place to connect with customers, regardless of where a purchase eventually occurs. With more products and stores available for discovery and the option to buy directly on Google or on a retailer’s site, shoppers will have more choice across the board.


Here’s more on what’s new for retailers:

Zero commission fees when customers buy your products on Google

While retailers have several options for driving traffic to their website with free listings or with Shopping ads, many also use Buy on Google to give shoppers a convenient way to purchase something right when they discover it. By removing our commission fees, we’re lowering the cost of doing business and making it even easier for retailers of all sizes to sell directly on Google, starting with a pilot that we’ll expand to all eligible sellers in the U.S. over the coming months. Learn more about the requirements for the pilot and sign up to join the waitlist. 

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Bring your own third-party providers, starting with PayPal and Shopify

We’ve heard from retailers that they want the ability to choose their preferred services for things like payment processing, inventory, and order management. That’s why we’re opening our platform to more digital commerce providers, beginning with Shopify for inventory and order management and PayPal and Shopify for payment processing. So, if a retailer wants to sell directly on Google, they can get started even faster and continue using the tools and services that already work for their business. Or, if they’re new to selling online, they’ll be able to choose from multiple options when they sign up in our Merchant Center.

Import your inventory with just a few clicks

To simplify our tools and make them more compatible with merchants’ existing processes, we’re enabling commonly-used product feed formats. This means retailers can connect their inventory to sell directly on Google without having to reformat their data. We’re also adding a new option to let retailers add product information (like images or technical specs) by pulling from our existing database rather than having to upload it themselves.

More products, more sellers, more choice

As we’ve made it easier for a broader set of retailers to sell on Google this year, we’re also seeing a significant increase in demand to buy from and support small businesses. To help people discover these smaller merchants, we also plan to add a new small business filter on the Google Shopping tab and will continue adding features to help small businesses participate in online commerce.


Everything we’re announcing today will roll out first in the U.S., and we’re looking toward international launches later this year and in 2021. While we still have much work ahead of us, our goal is to make digital commerce more accessible for retailers of all sizes all around the world, giving consumers more choice and more ways to find the best products, stores, and prices. 

Bringing free retail listings to Google Search

When shopping online, it can be daunting to find the right product, the best seller, or the best value. People often have many high quality choices available but aren't always aware of them all or don't have an easy way to access them. For many merchants, connecting with customers in a digital environment is still relatively new territory or a smaller part of their business. However, consumer preference for online shopping has increased dramatically, and it’s crucial that we help people find all the best options available and help merchants more easily connect with consumers online.

Free listings on Google Search

We recently announced that product results on the Google Shopping tab in the U.S. will consist primarily of free listings. This change has already produced a significant increase in user engagement, with both clicks and impressions up substantially for merchants, meaning consumers are finding more of the products they’re looking for from a wider range of options. Sellers of all sizes are benefitting from this incremental traffic, particularly small and medium-sized businesses. And we already see that these changes will help generate billions of dollars in sales for retailers and brands in the U.S., on an annual basis.

Now, we’re bringing free listings to the main Google Search results page in the U.S., helping shoppers choose the products and sellers that will serve them best, from the widest variety of options.

More business for your business 

Free listings in Google Search results makes your offers more accessible to the hundreds of millions of people who shop on Google each day, connecting you to more customers in more places—whether they’re across the country or across the street. Initially, free listings on Google Search will appear in a product knowledge panel that shows buying options for a particular item, like this tea kettle:

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Today, the buying options in this panel are all sponsored links. Starting this summer, these listings will be free. We’re rolling this out in the U.S., first on mobile, followed later by desktop. Learn more about listing your products for free across Google surfaces in our help center. 

Finally, Shopping ads continue to be a great tool for merchants to engage with consumers and will appear separately at the top of the page, clearly marked like Google’s other ad units. Merchants can choose how to show up and shoppers can choose where to click.

Another step towards more choice

Free listings on Google Search are a big step forward in democratizing access to digital commerce, benefitting shoppers and merchants with more choices across the board. We’ll have even more updates soon, so stay tuned.

It’s now free to sell on Google

The retail sector has faced many threats over the years, which have only intensified during the coronavirus pandemic. With physical stores shuttered, digital commerce has become a lifeline for retailers. And as consumers increasingly shop online, they're searching not just for essentials but also things like toys, apparel, and home goods. While this presents an opportunity for struggling businesses to reconnect with consumers, many cannot afford to do so at scale.

In light of these challenges, we’re advancing our plans to make it free for merchants to sell on Google. Beginning next week, search results on the Google Shopping tab will consist primarily of free product listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. With hundreds of millions of shopping searches on Google each day, we know that many retailers have the items people need in stock and ready to ship, but are less discoverable online.

For retailers, this change means free exposure to millions of people who come to Google every day for their shopping needs. For shoppers, it means more products from more stores, discoverable through the Google Shopping tab. For advertisers, this means paid campaigns can now be augmented with free listings. If you’re an existing user of Merchant Center and Shopping Ads, you don't have to do anything to take advantage of the free listings, and for new users of Merchant Center, we'll continue working to streamline the onboarding process over the coming weeks and months.

Update to Google Shopping

These changes will take effect in the U.S. before the end of April, and we aim to expand this globally before the end of the year. Our help center has more details on how to participate in free product listings and Shopping ads.

We’re also kicking off a new partnership with PayPal to allow merchants to link their accounts. This will speed up our onboarding process and ensure we’re surfacing the highest quality results for our users. And we’re continuing to work closely with many of our existing partners that help merchants manage their products and inventory, including Shopify, WooCommerce, and BigCommerce, to make digital commerce more accessible for businesses of all sizes.  

Solutions during this crisis will not be fast or easy, but we hope to provide a measure of relief for businesses and lay the groundwork for a healthier retail ecosystem in the future.

It’s now free to sell on Google

The retail sector has faced many threats over the years, which have only intensified during the coronavirus pandemic. With physical stores shuttered, digital commerce has become a lifeline for retailers. And as consumers increasingly shop online, they're searching not just for essentials but also things like toys, apparel, and home goods. While this presents an opportunity for struggling businesses to reconnect with consumers, many cannot afford to do so at scale.

In light of these challenges, we’re advancing our plans to make it free for merchants to sell on Google. Beginning next week, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. With hundreds of millions of shopping searches on Google each day, we know that many retailers have the items people need in stock and ready to ship, but are less discoverable online.

For retailers, this change means free exposure to millions of people who come to Google every day for their shopping needs. For shoppers, it means more products from more stores, discoverable through the Google Shopping tab. For advertisers, this means paid campaigns can now be augmented with free listings. If you’re an existing user of Merchant Center and Shopping ads, you don't have to do anything to take advantage of the free listings, and for new users of Merchant Center, we'll continue working to streamline the onboarding process over the coming weeks and months.

Update to Google Shopping

These changes will take effect in the U.S. before the end of April, and we aim to expand this globally before the end of the year. Our help center has more details on how to participate in free product listings and Shopping ads.

We’re also kicking off a new partnership with PayPal to allow merchants to link their accounts. This will speed up our onboarding process and ensure we’re surfacing the highest quality results for our users. And we’re continuing to work closely with many of our existing partners that help merchants manage their products and inventory, including Shopify, WooCommerce, and BigCommerce, to make digital commerce more accessible for businesses of all sizes.  

Solutions during this crisis will not be fast or easy, but we hope to provide a measure of relief for businesses and lay the groundwork for a healthier retail ecosystem in the future.

Source: Google Ads


Google Shopping 100: This season’s top trending gifts

‘Tis the season for hot chocolate, gathering by the fire … and presents. There’s still time to find the perfect gift, and Google Shopping 100—a list of trending products on Google search—can help. You might find inspiration for last-minute gifting, or you might want to do a little shopping for yourself.

Google Shopping 100 showcases products with a recent increase in U.S. searches. While classics are still sought-after—for example, search data still ranks Monopoly as a popular present—Google Shopping 100 highlights items that are rising in popularity to give you fresh ideas and keep you up to speed on the latest.

Google Shopping 100

Spanning ages and interests, we’ve highlighted some of the top categories for holiday gifts, like tech, kitchen gear, and toys and games. We see a lot of warm, furry boots in accessories and apparel, while high tech vacuums are big in home goods.

Google Shopping Kitchen Gear category

If these trends inspire some good ideas, Google can also help you find the best prices and places to buy. It’s easy to search thousands of online stores and compare prices, so you know you’re getting a great deal no matter where you shop. And if you missed the shipping deadline you can also find out if it’s available in nearby stores: just search on Google and click on the Shopping tab to check if the item is in stock nearby. 

We hope this helps you get inspired and find something for everyone on your list—with a little help from Google. 

Attention holiday shoppers: Black Friday help from Google

Midnight turkey sandwiches, leftover pie for breakfast, a leisurely walk around the block—these are the ideal moments in my day after Thanksgiving. But if you’re like me and the millions of Americans who participate in Black Friday and Cyber Monday every year, chances are you’re also looking out for deals ahead of the holiday season. In fact, I hear that online shopping sales are expected to growup to 18 percent this year, and smartphone use for holiday shopping is rising—increasing by 11 percent since 2017.

Good news: Google has you covered across your holiday shopping needs, from making your list, checking it twice, finding out the best deals, and keeping an eye on each package arrivals. 

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Find the best prices and places to buy

With the recently redesigned Google Shopping, you can track prices for that espresso machine you’ve been keeping your eye on (and much more). Simply find the product you want, toggle “track price,” and you’ll receive a notification by phone or email when the price of that item drops. Plus, when you buy directly on Google we’ll offset the carbon emissions created from shipping your order.

If you’re committed to shopping local or worried about the shipping deadline, Google Shopping also lets you filter for nearby products, so you can find local stores that carry what you need and see whether they have it in stock. 

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Some of our Made by Google products have Black Friday deals this year

Check out the deals on the latest tech from Google

How about some shiny new tech for your Secret Santa? Check out the Google Store for these deals (also at select U.S. retailers):

  • Say it with a (very) smart phone: From November 24th through December 2nd, get $200 off an unlocked Pixel 4 and 4XL on the Google Store.
  • Give the gift of better Wi-Fi: From November 28th through December 4th, save $40 on Nest Wifi, our newest Wi-Fi router and point which comes in three chic colors ($229).
  • Help the new homeowner, parent, or caretaker in your life: From November 28th through December 4th, get $40 off Nest Cam Indoor, Nest Cam Outdoor, and $80 off Nest Hello.
  • Bring the party with whole-home audio: From November 28th through December 4th, save $20 on Nest Mini.
  • Stay organized, connected, and inspired in the kitchen: Save $30 on Nest Hub Max—and enjoy this exclusive bread pudding recipe from Ayesha Curry on Google Assistant displays.
  • Stuff all of the stockings: From November 28th through December 4th, get $10 off Chromecast and $20 off Chromecast Ultra.

Keep track of your deliveries (and spread cheer!)

When you’re expecting more packages than usual, keeping track of each delivery can prove to be stressful. Should you stay and wait for it? What happens if you miss it? With a Nest Aware subscription Nest Hello can alert you when a package arrives, so if it’s an important item you can enlist some help from a neighbor (or, for parents, intercept it before your child discovers an early gift from Santa). 

And starting today you can get a festive Christmas, Hanukkah, New Year’s, or wintry ringtone for your Nest Hello. Whenever someone's at your door, they’ll hear some holiday cheer—including the person delivering your packages.

Stay zen through the shopping frenzy

Remain calm, cool and collected throughout the midnight madness on Black Friday with help from the Digital Wellbeing features on your Pixel devices. 

  • Set a time limit on specific apps and sites so your day isn’t consumed by online shopping. When the timer runs out, the app or website is paused for the rest of the day. 

  • Snooze alerts that are distracting and focus on the important ones. If you use an app to track discounts and sales, you can prioritize those notifications so you don’t spend extra time wading through notifications and hunting for the deals you want. 

  • A nighttime shopping habit can interfere with your sleep. Set Wind Down mode to silence notifications from shopping apps or social media, put your screen into grayscale to signal it’s time for bed, and avoid a night of insomnia.

  • And when it is time to wake up for those midnight deals or early morning lines, try the Sunrise Alarm feature on Pixel and Pixel Stand so even in the dead of winter, you can wake up more easily with “sunshine.” 

We wish you great deals, easy shopping, and minimal stress this holiday season.

Source: Android


Find the best prices and places to buy with Google Shopping

When shopping for something, the web is a seemingly endless source of ideas, products and choices. But finding inspiration, comparing your options, and grabbing the best deals can still be a lot of work. We redesigned Google Shopping to make this a bit simpler—it brings together shopping information across the web and from local stores so that you can easily research and buy what you're looking for.

The new Google Shopping

The redesigned Google Shopping experience is now available in the U.S. across mobile and desktop. With information from thousands of stores in one place, you can discover and compare millions of products, and find the best prices and places to buy online or from a store nearby. The new homepage is personalized so you see useful product suggestions, as well as sections that help you reorder common items or continue your shopping research. And when you’re ready to buy, you can choose to purchase online, at a nearby store, or directly from retailers on Google.
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Stay in the know with price tracking

You can also track prices of products on Google Shopping. Once you’ve found the product you need, turn on “price track” and you’ll receive a notification on your phone when the price of that item drops. In the coming weeks, you’ll have the option to receive those notifications through email. Pro-tip: With all the holiday sales around the corner, why not turn on price tracking for items on your shopping list?

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Find products and prices in your local stores, too.

Sometimes you need something in the moment or want to see and touch an item before you buy. Google Shopping lets you filter for nearby products, so you can find local stores that carry what you need and see whether they have it in stock. This feature could be a lifesaver if you find yourself looking for a last minute gift for the holidays and shipping just won’t cut it.

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Buy directly on Google, with a Google guarantee

You already come to Google to browse and search for products—now, you can buy from over a thousand stores directly on Google. Checkout is quick, easy and safe because you can use the information saved in your Google Account. And every order is backed by a Google guarantee, which means you can rely on Google’s customer support and we’ll have your back for easy returns and refunds. Buying on Google also means you can shop from any store with confidence and discover new ones you’d never considered before. To find items that you can buy directly on Google, look for the colorful shopping cart icon on product images and in the search filters.

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Finally, whenever you buy on Google, we will also invest in clean energy projects to offset the carbon emissions created from shipping your order. 

Whether you’re looking for a gift for the family or just want a good deal for yourself, we hope the new Google Shopping experience makes it easier to shop and helps you stay ahead during the coming holiday season and beyond.