Tag Archives: Google Shopping

Bringing free retail listings to Google Search

When shopping online, it can be daunting to find the right product, the best seller, or the best value. People often have many high quality choices available but aren't always aware of them all or don't have an easy way to access them. For many merchants, connecting with customers in a digital environment is still relatively new territory or a smaller part of their business. However, consumer preference for online shopping has increased dramatically, and it’s crucial that we help people find all the best options available and help merchants more easily connect with consumers online.

Free listings on Google Search

We recently announced that product results on the Google Shopping tab in the U.S. will consist primarily of free listings. This change has already produced a significant increase in user engagement, with both clicks and impressions up substantially for merchants, meaning consumers are finding more of the products they’re looking for from a wider range of options. Sellers of all sizes are benefitting from this incremental traffic, particularly small and medium-sized businesses. And we already see that these changes will help generate billions of dollars in sales for retailers and brands in the U.S., on an annual basis.

Now, we’re bringing free listings to the main Google Search results page in the U.S., helping shoppers choose the products and sellers that will serve them best, from the widest variety of options.

More business for your business 

Free listings in Google Search results makes your offers more accessible to the hundreds of millions of people who shop on Google each day, connecting you to more customers in more places—whether they’re across the country or across the street. Initially, free listings on Google Search will appear in a product knowledge panel that shows buying options for a particular item, like this tea kettle:

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Today, the buying options in this panel are all sponsored links. Starting this summer, these listings will be free. We’re rolling this out in the U.S., first on mobile, followed later by desktop. Learn more about listing your products for free across Google surfaces in our help center. 

Finally, Shopping ads continue to be a great tool for merchants to engage with consumers and will appear separately at the top of the page, clearly marked like Google’s other ad units. Merchants can choose how to show up and shoppers can choose where to click.

Another step towards more choice

Free listings on Google Search are a big step forward in democratizing access to digital commerce, benefitting shoppers and merchants with more choices across the board. We’ll have even more updates soon, so stay tuned.

It’s now free to sell on Google

The retail sector has faced many threats over the years, which have only intensified during the coronavirus pandemic. With physical stores shuttered, digital commerce has become a lifeline for retailers. And as consumers increasingly shop online, they're searching not just for essentials but also things like toys, apparel, and home goods. While this presents an opportunity for struggling businesses to reconnect with consumers, many cannot afford to do so at scale.

In light of these challenges, we’re advancing our plans to make it free for merchants to sell on Google. Beginning next week, search results on the Google Shopping tab will consist primarily of free product listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. With hundreds of millions of shopping searches on Google each day, we know that many retailers have the items people need in stock and ready to ship, but are less discoverable online.

For retailers, this change means free exposure to millions of people who come to Google every day for their shopping needs. For shoppers, it means more products from more stores, discoverable through the Google Shopping tab. For advertisers, this means paid campaigns can now be augmented with free listings. If you’re an existing user of Merchant Center and Shopping Ads, you don't have to do anything to take advantage of the free listings, and for new users of Merchant Center, we'll continue working to streamline the onboarding process over the coming weeks and months.

Update to Google Shopping

These changes will take effect in the U.S. before the end of April, and we aim to expand this globally before the end of the year. Our help center has more details on how to participate in free product listings and Shopping ads.

We’re also kicking off a new partnership with PayPal to allow merchants to link their accounts. This will speed up our onboarding process and ensure we’re surfacing the highest quality results for our users. And we’re continuing to work closely with many of our existing partners that help merchants manage their products and inventory, including Shopify, WooCommerce, and BigCommerce, to make digital commerce more accessible for businesses of all sizes.  

Solutions during this crisis will not be fast or easy, but we hope to provide a measure of relief for businesses and lay the groundwork for a healthier retail ecosystem in the future.

It’s now free to sell on Google

The retail sector has faced many threats over the years, which have only intensified during the coronavirus pandemic. With physical stores shuttered, digital commerce has become a lifeline for retailers. And as consumers increasingly shop online, they're searching not just for essentials but also things like toys, apparel, and home goods. While this presents an opportunity for struggling businesses to reconnect with consumers, many cannot afford to do so at scale.

In light of these challenges, we’re advancing our plans to make it free for merchants to sell on Google. Beginning next week, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. With hundreds of millions of shopping searches on Google each day, we know that many retailers have the items people need in stock and ready to ship, but are less discoverable online.

For retailers, this change means free exposure to millions of people who come to Google every day for their shopping needs. For shoppers, it means more products from more stores, discoverable through the Google Shopping tab. For advertisers, this means paid campaigns can now be augmented with free listings. If you’re an existing user of Merchant Center and Shopping ads, you don't have to do anything to take advantage of the free listings, and for new users of Merchant Center, we'll continue working to streamline the onboarding process over the coming weeks and months.

Update to Google Shopping

These changes will take effect in the U.S. before the end of April, and we aim to expand this globally before the end of the year. Our help center has more details on how to participate in free product listings and Shopping ads.

We’re also kicking off a new partnership with PayPal to allow merchants to link their accounts. This will speed up our onboarding process and ensure we’re surfacing the highest quality results for our users. And we’re continuing to work closely with many of our existing partners that help merchants manage their products and inventory, including Shopify, WooCommerce, and BigCommerce, to make digital commerce more accessible for businesses of all sizes.  

Solutions during this crisis will not be fast or easy, but we hope to provide a measure of relief for businesses and lay the groundwork for a healthier retail ecosystem in the future.

Source: Google Ads


Google Shopping 100: This season’s top trending gifts

‘Tis the season for hot chocolate, gathering by the fire … and presents. There’s still time to find the perfect gift, and Google Shopping 100—a list of trending products on Google search—can help. You might find inspiration for last-minute gifting, or you might want to do a little shopping for yourself.

Google Shopping 100 showcases products with a recent increase in U.S. searches. While classics are still sought-after—for example, search data still ranks Monopoly as a popular present—Google Shopping 100 highlights items that are rising in popularity to give you fresh ideas and keep you up to speed on the latest.

Google Shopping 100

Spanning ages and interests, we’ve highlighted some of the top categories for holiday gifts, like tech, kitchen gear, and toys and games. We see a lot of warm, furry boots in accessories and apparel, while high tech vacuums are big in home goods.

Google Shopping Kitchen Gear category

If these trends inspire some good ideas, Google can also help you find the best prices and places to buy. It’s easy to search thousands of online stores and compare prices, so you know you’re getting a great deal no matter where you shop. And if you missed the shipping deadline you can also find out if it’s available in nearby stores: just search on Google and click on the Shopping tab to check if the item is in stock nearby. 

We hope this helps you get inspired and find something for everyone on your list—with a little help from Google. 

Attention holiday shoppers: Black Friday help from Google

Midnight turkey sandwiches, leftover pie for breakfast, a leisurely walk around the block—these are the ideal moments in my day after Thanksgiving. But if you’re like me and the millions of Americans who participate in Black Friday and Cyber Monday every year, chances are you’re also looking out for deals ahead of the holiday season. In fact, I hear that online shopping sales are expected to growup to 18 percent this year, and smartphone use for holiday shopping is rising—increasing by 11 percent since 2017.

Good news: Google has you covered across your holiday shopping needs, from making your list, checking it twice, finding out the best deals, and keeping an eye on each package arrivals. 

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Find the best prices and places to buy

With the recently redesigned Google Shopping, you can track prices for that espresso machine you’ve been keeping your eye on (and much more). Simply find the product you want, toggle “track price,” and you’ll receive a notification by phone or email when the price of that item drops. Plus, when you buy directly on Google we’ll offset the carbon emissions created from shipping your order.

If you’re committed to shopping local or worried about the shipping deadline, Google Shopping also lets you filter for nearby products, so you can find local stores that carry what you need and see whether they have it in stock. 

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Some of our Made by Google products have Black Friday deals this year

Check out the deals on the latest tech from Google

How about some shiny new tech for your Secret Santa? Check out the Google Store for these deals (also at select U.S. retailers):

  • Say it with a (very) smart phone: From November 24th through December 2nd, get $200 off an unlocked Pixel 4 and 4XL on the Google Store.
  • Give the gift of better Wi-Fi: From November 28th through December 4th, save $40 on Nest Wifi, our newest Wi-Fi router and point which comes in three chic colors ($229).
  • Help the new homeowner, parent, or caretaker in your life: From November 28th through December 4th, get $40 off Nest Cam Indoor, Nest Cam Outdoor, and $80 off Nest Hello.
  • Bring the party with whole-home audio: From November 28th through December 4th, save $20 on Nest Mini.
  • Stay organized, connected, and inspired in the kitchen: Save $30 on Nest Hub Max—and enjoy this exclusive bread pudding recipe from Ayesha Curry on Google Assistant displays.
  • Stuff all of the stockings: From November 28th through December 4th, get $10 off Chromecast and $20 off Chromecast Ultra.

Keep track of your deliveries (and spread cheer!)

When you’re expecting more packages than usual, keeping track of each delivery can prove to be stressful. Should you stay and wait for it? What happens if you miss it? With a Nest Aware subscription Nest Hello can alert you when a package arrives, so if it’s an important item you can enlist some help from a neighbor (or, for parents, intercept it before your child discovers an early gift from Santa). 

And starting today you can get a festive Christmas, Hanukkah, New Year’s, or wintry ringtone for your Nest Hello. Whenever someone's at your door, they’ll hear some holiday cheer—including the person delivering your packages.

Stay zen through the shopping frenzy

Remain calm, cool and collected throughout the midnight madness on Black Friday with help from the Digital Wellbeing features on your Pixel devices. 

  • Set a time limit on specific apps and sites so your day isn’t consumed by online shopping. When the timer runs out, the app or website is paused for the rest of the day. 

  • Snooze alerts that are distracting and focus on the important ones. If you use an app to track discounts and sales, you can prioritize those notifications so you don’t spend extra time wading through notifications and hunting for the deals you want. 

  • A nighttime shopping habit can interfere with your sleep. Set Wind Down mode to silence notifications from shopping apps or social media, put your screen into grayscale to signal it’s time for bed, and avoid a night of insomnia.

  • And when it is time to wake up for those midnight deals or early morning lines, try the Sunrise Alarm feature on Pixel and Pixel Stand so even in the dead of winter, you can wake up more easily with “sunshine.” 

We wish you great deals, easy shopping, and minimal stress this holiday season.

Source: Android


Find the best prices and places to buy with Google Shopping

When shopping for something, the web is a seemingly endless source of ideas, products and choices. But finding inspiration, comparing your options, and grabbing the best deals can still be a lot of work. We redesigned Google Shopping to make this a bit simpler—it brings together shopping information across the web and from local stores so that you can easily research and buy what you're looking for.

The new Google Shopping

The redesigned Google Shopping experience is now available in the U.S. across mobile and desktop. With information from thousands of stores in one place, you can discover and compare millions of products, and find the best prices and places to buy online or from a store nearby. The new homepage is personalized so you see useful product suggestions, as well as sections that help you reorder common items or continue your shopping research. And when you’re ready to buy, you can choose to purchase online, at a nearby store, or directly from retailers on Google.
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Stay in the know with price tracking

You can also track prices of products on Google Shopping. Once you’ve found the product you need, turn on “price track” and you’ll receive a notification on your phone when the price of that item drops. In the coming weeks, you’ll have the option to receive those notifications through email. Pro-tip: With all the holiday sales around the corner, why not turn on price tracking for items on your shopping list?

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Find products and prices in your local stores, too.

Sometimes you need something in the moment or want to see and touch an item before you buy. Google Shopping lets you filter for nearby products, so you can find local stores that carry what you need and see whether they have it in stock. This feature could be a lifesaver if you find yourself looking for a last minute gift for the holidays and shipping just won’t cut it.

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Buy directly on Google, with a Google guarantee

You already come to Google to browse and search for products—now, you can buy from over a thousand stores directly on Google. Checkout is quick, easy and safe because you can use the information saved in your Google Account. And every order is backed by a Google guarantee, which means you can rely on Google’s customer support and we’ll have your back for easy returns and refunds. Buying on Google also means you can shop from any store with confidence and discover new ones you’d never considered before. To find items that you can buy directly on Google, look for the colorful shopping cart icon on product images and in the search filters.

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Finally, whenever you buy on Google, we will also invest in clean energy projects to offset the carbon emissions created from shipping your order. 

Whether you’re looking for a gift for the family or just want a good deal for yourself, we hope the new Google Shopping experience makes it easier to shop and helps you stay ahead during the coming holiday season and beyond.


Unwrap the season’s trending holiday gifts

As the year wraps up, holiday shoppers are getting busy wrapping, too. And they’re looking for a wide range of gifts, according to data from Shopping Insights over the last few weeks. Here are just some of the trends we’ve seen nationwide for toy tinkerers, bookworms, makeup pros, sneakerheads and home decorators.

Tech toys cast a spell

While holiday favorites like dolls and LEGO kits remain popular, tech toys are drawing lots of attention—from the VTech Kidizoom Smartwatch DX to the Kano Harry Potter Coding Kit, which teaches kids to code using a programmable magic wand. Among other trending products, we see three L.O.L. Surprise! toy sets: Pearl Surprise, Bigger Surprise and Pets Series 3—all very popular in YouTube unboxing videos.


trending toys

Books to read on holiday vacation

The winter months are perfect for curling up on the couch with a mug of cocoa and a good read.  This year, the most popular book for adults is former U.S. First Lady Michelle Obama’s memoir “Becoming,” and the book they’ll most likely be reading to their kids is The Elf on the Shelf: A Christmas Tradition, the illustrated storybook that comes with the Elf itself.

Worth watching

Newcomer analog watch brand MVMT steals the show this year. Vans Old Skool sneakers, Nike’s classic Windrunner jacket for men, and Canada Goose’s Solaris parka for women also stand out as winter favorites. The Ray-Ban Erika Classic has a sunny outlook—but the retro, round Ray-Ban Ja-Jo style is quickly catching up.

A fresh look

The eyeshadow palette is a makeup bag staple and a favorite stocking stuffer. Urban Decay’s “Naked 12-Color” palette and Huda Beauty’s “The New Nude” palette are among the most searched. Meanwhile, Urban Decay’s new “Naked Petite Heat” palette is on the rise, adding warm hues to the trend.

Setting the bar

Wireless soundbars get lots of attention in December, perhaps because a cozy movie night has special appeal during the cold winter months. The Sonos PLAYBAR is hugely popular among audio aficionados, while the Vizio SB3621N-E8 is piquing interest. We also see a growing demand for waterproof, shower-ready Bluetooth speakers, with Ultimate Ears WONDERBOOM making a big splash. As for headphones and headsets, the Bose QuietComfort 35 II and Jabra Elite 65t are in demand, with Under Armour’s Project Rock Sport On-Ear Headphones growing very fast.

Caffeine fiends

If holiday shopping gives you the urge to have a strong cup of coffee, you’re not alone: coffee makers are hot this winter, especially in black. The Keurig K-Select B Single Serve and the Cuisinart Coffee Center are favorites, but the contemporary Ninja Coffee Bar CF091 is also on the rise.

trending gifts

For more insights behind this season’s trends, and to see how a product is trending in your region, check out the Shopping Insights tool. 

That's a wrap!

Introducing Seller Ratings on Google Search: Enjoy a better online shopping experience

Whether we’re buying holiday gifts, looking for a new car, or choosing a travel agent, we turn online to search for the opinions and experiences of others to help us make purchase decisions. With the new Seller Ratings, Google can help you shop with confidence across the web.


Check a store’s rating as you search

Let’s say you’re looking to buy a new rug: you want to be able to quickly check the store’s rating and reviews as you search on Google. Seller Ratings showcase a star rating on search ads based on reviews received from users like you.


Help others by contributing your own review

Additionally, if you’re ready to buy that new rug, and the online store you’re buying from is integrated with Google Customer Reviews, you’ll have the option to share your own review with the online community. Reviews collected via Google Customer Reviews contribute to a store’s seller rating and help others along their shopping journey too.


Interested in getting a seller rating for your business?
If you run a business, integrating with Google Customer Reviews will help you earn a seller rating by collecting valuable feedback from your customers. You can follow our onboarding and integration guide to sign up for Google Customer Reviews and complete the simple setup process.

Posted by Aaron Berger and Jorge Cueto, Product Managers at Google

New Merchant Center Feed Rules helps you submit your product data into Google Shopping feed format

Finding the right customers on Google Shopping starts with your Merchant Center product feed: it contains all the information about the products you sell to help online shoppers find just what they’re looking for. But we know that creating and maintaining a complete and compliant data feed can be challenging. To make feed management easier, we’re excited to introduce Feed Rules, a self-service tool to help you transform your existing data from your inventory management systems into the format accepted by Google Shopping. Feed Rules helps you streamline your data feed uploads, whether you’re already running Shopping campaigns or you’re just getting started.

Use Feed Rules to set up and maintain your feed in Google Shopping format 
Feed Rules allows you to perform basic transformations of your existing product data -- making it easier than ever to get your data feed up and running. You can export and submit your product data in your own format, and use different rules to transform it into product attributes and values that follow the Google Shopping feed specification, directly in Merchant Center:
  • Map your column headers to the attribute names supported by Google Shopping. For example, if you have an existing feed with the unsupported column header “main title”, you can set up a rule in Merchant Center to have it recognized as the supported attribute name, “title”. 
  • Transform the values in your feed to values supported by Google Shopping. For example, to submit gender specifications for your products, you can transform the unsupported value “for women” in your existing feed to the supported value “female”. 
  • Populate missing attribute values with a fixed value, or with different values based on conditional criteria. For example, if the “condition” attribute is missing and you’re only selling new products, you can set up a rule to have this attribute automatically set to “new”. 
Once you specify new rules for a feed, all future uploads of this feed will be processed according to those rules.

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Feed rules in action: these rules transform unrecognized values for gender into values accepted for Google Shopping

 Use Feed Rules to organize your data for campaign optimization You can also use conditional rules to better organize your data:
  • Implement rules for custom labels to structure your campaigns in new ways. For example, you can group products by price ranges or margins, then later bid differently on these groups. 
  • Tag your products with a shipping label. For example, you can derive “heavy” from the category, label those products, and define a particular shipping cost for those items. 

As we introduce the first version of Feed Rules, we’re eager to learn about even more use cases from you. Feedback and suggestions for this feature can be entered directly from your Merchant Center account by clicking the gear icon in the top-right corner of the page and selecting “Send Feedback” to let us know what you think.

For more information about Feed Rules, check out our Help Center article, and stay tuned to the blog to learn more about feature updates and enhancements.

Source: Inside AdWords


Google Manufacturer Center helps brands find and convert new customers

Google provides consumers around the world with the answers they need to find, review, and buy the products they’re looking for. Last year, we announced Google Manufacturer Center, a free tool to help brand manufacturers accurately represent their products to shoppers on Google.com and other Google services. By uploading complete and accurate product data into Manufacturer Center, brands increase their chances of standing out in a crowded marketplace -- and ultimately get more of their products in the hands of consumers. Today, we’ll shine a light on three manufacturers who have boosted results with Manufacturer Center, and highlight new partners that can help manufacturers maximize the tool.

We’ve seen that manufacturers who upload their authoritative product data -- including product descriptions, high-resolution images, GTINs, and product variants -- have helped improve the online shopping experience and increase conversions in key ways:
  1. Detailed product data enables more relevant search results. Product descriptions submitted by manufacturers contain key product attributes, which allow Google to surface Shopping ads (created by retailers) for those products when users search for those attributes. GTIN identifiers enable Google to match manufacturer content to ads and information cards for the same products.
  2. High quality data helps users decide what to buy. By uploading better images and detailed product information, manufacturers can improve the accuracy and completeness of how their products are represented. This helps consumers decide which product to buy.
Manufacturers can choose to either upload their product data directly to Manufacturer Center or work with an approved Google Shopping Partner that integrates with Manufacturer Center. In addition to our existing partners, we're announcing 4 new partners: WebCollage, Channel Advisor, Informatica, and GFK Etilize. These partners are industry leaders in organizing and distributing product data.

Below, learn how three manufacturers -- Bosch, JanSport, and Speakman -- are using Manufacturer Center to help their shoppers make more informed buying decisions.

Bosch drills into richer product data, sees 4% conversion uplift 
Bosch, a leading power tool and accessories brand, has been an early adopter of Manufacturer Center, using the tool to upload rich product data for use in Shopping ads. Before Bosch added product data via Manufacturer Center, a user that searched for “lightweight drill” was unlikely to find the Bosch PS31BN Brushless Drill. The product description provided by Bosch, however, highlighted that the PS31BN is compact and lightweight. Even Shopping ads that don’t display product descriptions can benefit from this additional information, helping Google show the most useful ads to users. Now, when users search for “lightweight drill”, they are much more likely to find the PS31BN. As a result of uploading this more accurate, descriptive data, Bosch saw a 4% uplift in conversions across their updated products on the sites of retailers advertising Bosch products on Google.
Learn More About Google Manufacturer Center


JanSport packs in an extra 13% in conversions for back-to-school 
During the 2015 back-to-school season, JanSport, the world’s leading and largest backpack maker, used Manufacturer Center to overhaul their product images, descriptions, and details to improve how their products appear on Google. For example, JanSport updated their Big Student model backpack by including richer descriptions that highlight the product’s two large compartments, water bottle pocket, and extra large capacity. This information helped create more effective listings on Google Shopping and other Google services like Google Express, letting shoppers better understand what they’re buying. Jansport saw a 13% increase in conversions originating from Google for their backpacks with updated product data, compared to benchmark products without updates.
Learn More About Google Manufacturer Center


Speakman cleans up with an 8% increase in conversions 
Speakman, manufacturer of premium shower and bath products, was an early adopter of Manufacturer Center. They worked with Salsify, a Product Information Management partner, to send their rich product information to Manufacturer Center for use in Shopping ads. With the addition of richer and more complete data, including multiple product images and even videos of their products in action, Google was able to increase relevancy for users searching for Speakman products like their Speakman Reaction and Icon shower heads. After updating product data, Speakman saw an 8% uplift in conversions originating from Google, compared to benchmark products that were not updated.
Learn More About Google Manufacturer Center


Simply put, Manufacturer Center allows manufacturers to elevate their brands and ultimately attract more shoppers online. If you’re a brand manufacturer and are interested in getting started with Manufacturer Center, complete our interest form and we will reach out with next steps. If you already use a PIM, ask how you can get your data sent to Manufacturer Center for use across Google.

Posted by Christian Santiago, Strategic Partner Development Lead

Source: Inside AdWords