Author Archives: Matt Madrigal

Helping your products stand out to shoppers

Online shoppers are more empowered than ever. They can find ratings, reviews, price comparisons and deals as quickly as inspiration strikes. And with all this information at their fingertips, they’re also open to buying from somewhere new. In fact, last year in the U.S., 67% of holiday shoppers agreed Google helped them find new products, services or brands. Standing out to shoppers in those moments of inspiration and decision is critical.

This week at Shoptalk, we’re sharing new data and insights tools to give brands and retailers the extra edge in knowing how shoppers are finding them, what shoppers want and what they’re browsing for. These tools can also help merchants price their products more competitively and — most importantly — boost sales.

Building trust with shoppers

Shoppers discover new brands online every day. But before they make a purchase, they want to know they’re spending money with a business they can trust. To reward merchants for good customer experiences and help them build their reputation with potential buyers, we’re introducing the Shopping Experience Scorecard program.

Merchants who provide excellent shipping and returns services, for example, may receive a badge indicating they’re a Trusted Store, which will appear alongside their free product listings on the Shopping tab. Merchants receive a Trusted Store badge based on their performance across metrics relative to other merchants, including but not limited to shipping speeds, shipping and return costs, and return windows.

Based on our early testing, merchants displaying a Trusted Store badge are more likely to receive clicks. We're also seeing stronger traffic to lesser-known merchants. Keep an eye out for the Shopping Experience Scorecard program, which will roll out across the U.S. in the coming months.

Animation of mobile phone highlighting a "Trusted Store" badge underneath the price of a watercolor paint set on Google Shopping.

The Trusted Store badge indicates a merchant performs well in areas like shipping speeds and costs

Delivering more actionable insights

From merchandising to branding, insights have influenced decision making and the ability to attract customers for decades. Today, we’re introducing new insights tools to help merchants keep reaching customers and growing their businesses.

It’s free for any merchant to list their products on Google. And now, we’re making it easier to measure the impact of their free listings with free listings conversion reporting. This new tool shows merchants the total traffic, impressions and conversion rate of their free listings, helping them make decisions about future ones.

For example, let’s say an online hat seller started using Google’s free listings a year ago. At the time, it wasn’t possible to see the business impact of those free listings in their Merchant Center account. Now, with conversion reporting, they can see all the conversions Google is sending them — at no additional cost.

Laptop screen shows free listings conversion reporting within Google Merchant Center, highlighting metrics like impressions, clicks and conversions.

Free listings conversion reporting helps a merchant see the total traffic, impressions and conversion rate of their free listings on Google

Product pricing in the market is dynamic, and staying competitive is critical. That’s why we’re introducing the price insights tool, which helps merchants see whether their products are priced competitively and the projected impact of price changes on their revenue. Using machine learning, the tool offers merchants a suggested price for each product they sell, along with predicted impressions, clicks, conversions and gross profit. This means a merchant can see how their pricing stacks up in comparison to the same product sold by other retailers, as well as potential revenue if they were to change the price.

Let’s come back to our online hat seller. The price insights tool would give them insights into how to price different hats. For instance, during warmer temperatures, the tool might recommend lowering the prices of winter hats and raising the prices of sun hats.

Laptop screen shows the price insights tool within Google Merchant Center, which includes suggestions for how to price products more effectively.

See whether your products are priced competitively in the market with the price insights tool

Local product insights are also coming soon to local retailers who manage a Business Profile in the U.S. and Canada. These insights will show local businesses their most-viewed products, including a snapshot of top products and total views of their products over time. This will help brick-and-mortar retailers without an e-commerce offering better understand how interest varies among their top products.

Now let’s pretend our online hat seller sells out of several brick-and-mortar locations. The local product insights report would show them which products from their Business Profile are most viewed. This may change their merchandising, assortment or even buying choices in the future.

Laptop screen shows a merchant’s Local Product Insights, with metrics like total product views and top-viewed products.

Brick-and-mortar merchants who list their products on Google can easily see a snapshot of their top-viewed products

Merchants running Google Ads can also use these tools with the Insights page, which provides business-driving search trends and tailored performance insights.

These are just some of the ways we’re helping merchants of all sizes understand their performance in stores and online, and reach more shoppers on Google. To learn more, register for Retail on Air — an on-demand video series to understand how customer behavior is shifting and how to unlock more profitability in 2022.

Connect with local holiday shoppers

The holidays are quickly approaching and 40% of U.S. consumers have already started their holiday shopping. Supporting local businesses is top of mind this year. In fact, 60% of U.S. consumers who are planning to shop for the holidays say they will shop more at local small businesses.

If your stores are open for in-store shopping or dining, you know it's important to make sure your customers can easily find you online. We’ve unwrapped new local solutions plus a local holiday guide to help you stand out on Google and connect shoppers to your stores.

Engage with customers using your Business Profile

Starting this week, you can easily claim and verify your Business Profile directly on Google Search or the Google Maps app. Search for your business by name and you’ll see an option to claim and verify the associated Business Profile. Once your business is verified, you can edit your business’ information, including the address, store hours, photos and more.

A search results page on both desktop and mobile. Both show the Business Profile for “Mo’s Diner.” Options shown in clickable boxes with the titles “Get verified,” “add photo,” and “add business number.”

Update your Business Profile and engage with customers directly from Search and Maps.

We’re also adding new ways to get even more out of your Business Profile. You can now message customers directly from Search, and merchants in the U.S. and Canada can use call history to see which inbound customer calls came from their Business Profile on Google.

Mobile phone screen shows the call history for a business. The top of the screen shows “Calls” and below is a box with a time period that can be changed via a drop down. Below that are two large numbers, the first is the number of answered calls (shown in black) and the second is the number of missed calls (shown in red). Below that, the calls are in list format in order of how recently they occurred. Some show just a phone number while others show a contact name.

View your call history from your Business Profile.

Moving forward, we recommend small businesses manage their profiles directly on Search or Maps. To keep things simple, “Google My Business” is being renamed “Google Business Profile.” And in 2022, we’ll retire the Google My Business app so more merchants can take advantage of the upgraded experience on Search and Maps. The existing Google My Business web experience will transition to primarily support larger businesses with multiple locations, and will be renamed “Business Profile Manager.” We’ll share more details on these changes in the months ahead.

Show your local inventory

Holiday shoppers want to know what’s available before they get to your store. In a recent survey, more than half of U.S. holiday shoppers said they’ll confirm online that an item is in stock before going to buy it. There are a few ways to make sure your business shows up when holiday shoppers search for the products you offer.

We recently announced the new “in stock” filter on Search so shoppers can see only the nearby stores that have a specific item. To make sure your products show up, retailers in the U.S. and Canada can sign up for Pointy from Google — free of charge and right from your Business Profile on Search. Pointy helps you automatically upload all your in-store product inventory by connecting directly to your existing point of sale system. If you already have a local inventory feed, you can submit your feed through Google Merchant Center. To showcase individual products, you can also manually add them to your Business Profile on Search.

Mobile phone screen shows a GIF of a customer’s shopping journey on Google Search. The first image is a Google search results page for “kids bike helmets near me.” The user sees a map with various stores that sell bike helmets. The user clicks the “in-stock” button and is shown a list of stores that have kids bike helmets currently in stock. The user clicks the first store listing for “Mike’s Bikes” and then views pictures and prices of the helmets they have in stock.

Shoppers can now use the “in stock” filter on Search to see only the nearby stores with a specific item on their shelves.

Promote your nearby store locations

If you want to focus on store-specific goals, like promoting in-store products or seasonal menu items, you can promote your location to nearby shoppers using Local campaigns. Easily connect with shoppers searching for businesses like yours across Google Maps, Search, Display or YouTube, and help them find what they need at your local store, restaurant or dealership.

Now it's even easier to plan your Local campaign budgets heading into the holidays using Performance Planner. This tool helps you create plans for your local advertising investment, and see how changes to those plans might affect your outcomes and performance.

Laptop computer screen shows the Performance Planner forecast within the Google Ads UI. A line graph shows “spend” on the X axis and “conversions” on the Y axis. A gray point on the graph shows the “existing settings” and a blue point above it shows the “planned settings.” There is a blue line drawn through the blue dot going up to the right, indicating the increase in forecasted conversions you’d receive if you grow your investment. The text at the top of the graph says “you could get an estimated 1.5K conversions at $26.66 CPA for $40K.”

Local campaigns Performance Planner can help determine how much to invest this holiday season and beyond.

Even franchises like Wendy's use Performance Planner to more easily determine the appropriate investment for their Local campaigns to drive their store-level business goals.

Because the holidays are a critical time of year for your business, you should continue using Local campaigns to reach shoppers this season. However, when the time is right for your business, you can also start testing Performance Max campaigns before next year’s campaign upgrades. Performance Max allows you to promote your business across all Google Ads channels to help you drive more foot traffic to your physical locations — and includes new inventory and formats not currently available in Local campaigns.

For more on how to make this season even merrier — and easier — for local shoppers, check out the Local holiday guide or the Google for Small Business holiday checklist.

Connect with local holiday shoppers

The holidays are quickly approaching and 40% of U.S. consumers have already started their holiday shopping. Supporting local businesses is top of mind this year. In fact, 60% of U.S. consumers who are planning to shop for the holidays say they will shop more at local small businesses.

If your stores are open for in-store shopping or dining, you know it's important to make sure your customers can easily find you online. We’ve unwrapped new local solutions plus a local holiday guide to help you stand out on Google and connect shoppers to your stores.

Engage with customers using your Business Profile

Starting this week, you can easily claim and verify your Business Profile directly on Google Search or the Google Maps app. Search for your business by name and you’ll see an option to claim and verify the associated Business Profile. Once your business is verified, you can edit your business’ information, including the address, store hours, photos and more.

A search results page on both desktop and mobile. Both show the Business Profile for “Mo’s Diner.” Options shown in clickable boxes with the titles “Get verified,” “add photo,” and “add business number.”

Update your Business Profile and engage with customers directly from Search and Maps.

We’re also adding new ways to get even more out of your Business Profile. You can now message customers directly from Search, and merchants in the U.S. and Canada can use call history to see which inbound customer calls came from their Business Profile on Google.

Mobile phone screen shows the call history for a business. The top of the screen shows “Calls” and below is a box with a time period that can be changed via a drop down. Below that are two large numbers, the first is the number of answered calls (shown in black) and the second is the number of missed calls (shown in red). Below that, the calls are in list format in order of how recently they occurred. Some show just a phone number while others show a contact name.

View your call history from your Business Profile.

Moving forward, we recommend small businesses manage their profiles directly on Search or Maps. To keep things simple, “Google My Business” is being renamed “Google Business Profile.” And in 2022, we’ll retire the Google My Business app so more merchants can take advantage of the upgraded experience on Search and Maps. The existing Google My Business web experience will transition to primarily support larger businesses with multiple locations, and will be renamed “Business Profile Manager.” We’ll share more details on these changes in the months ahead.

Show your local inventory

Holiday shoppers want to know what’s available before they get to your store. In a recent survey, more than half of U.S. holiday shoppers said they’ll confirm online that an item is in stock before going to buy it. There are a few ways to make sure your business shows up when holiday shoppers search for the products you offer.

We recently announced the new “in stock” filter on Search so shoppers can see only the nearby stores that have a specific item. To make sure your products show up, retailers in the U.S. and Canada can sign up for Pointy from Google — free of charge and right from your Business Profile on Search. Pointy helps you automatically upload all your in-store product inventory by connecting directly to your existing point of sale system. If you already have a local inventory feed, you can submit your feed through Google Merchant Center. To showcase individual products, you can also manually add them to your Business Profile on Search.

Mobile phone screen shows a GIF of a customer’s shopping journey on Google Search. The first image is a Google search results page for “kids bike helmets near me.” The user sees a map with various stores that sell bike helmets. The user clicks the “in-stock” button and is shown a list of stores that have kids bike helmets currently in stock. The user clicks the first store listing for “Mike’s Bikes” and then views pictures and prices of the helmets they have in stock.

Shoppers can now use the “in stock” filter on Search to see only the nearby stores with a specific item on their shelves.

Promote your nearby store locations

If you want to focus on store-specific goals, like promoting in-store products or seasonal menu items, you can promote your location to nearby shoppers using Local campaigns. Easily connect with shoppers searching for businesses like yours across Google Maps, Search, Display or YouTube, and help them find what they need at your local store, restaurant or dealership.

Now it's even easier to plan your Local campaign budgets heading into the holidays using Performance Planner. This tool helps you create plans for your local advertising investment, and see how changes to those plans might affect your outcomes and performance.

Laptop computer screen shows the Performance Planner forecast within the Google Ads UI. A line graph shows “spend” on the X axis and “conversions” on the Y axis. A gray point on the graph shows the “existing settings” and a blue point above it shows the “planned settings.” There is a blue line drawn through the blue dot going up to the right, indicating the increase in forecasted conversions you’d receive if you grow your investment. The text at the top of the graph says “you could get an estimated 1.5K conversions at $26.66 CPA for $40K.”

Local campaigns Performance Planner can help determine how much to invest this holiday season and beyond.

Even franchises like Wendy's use Performance Planner to more easily determine the appropriate investment for their Local campaigns to drive their store-level business goals.

Because the holidays are a critical time of year for your business, you should continue using Local campaigns to reach shoppers this season. However, when the time is right for your business, you can also start testing Performance Max campaigns before next year’s campaign upgrades. Performance Max allows you to promote your business across all Google Ads channels to help you drive more foot traffic to your physical locations — and includes new inventory and formats not currently available in Local campaigns.

For more on how to make this season even merrier — and easier — for local shoppers, check out the Local holiday guide or the Google for Small Business holiday checklist.

BigCommerce merchants can now reach new customers across Google

Since our earliest days, Google has been devoted to democratizing information and creating helpful resources that are accessible to as many people as possible. We've since extended that ethos to online shopping, building an open and free ecosystem that connects merchants and customers around the world. Starting today, we are making it even easier for BigCommerce’s 60,000 merchants to show up across Google.

BigCommerce works with small, medium and large merchants around the world. With this new integration, BigCommerce merchants of all sizes will be able to easily list their products for free on Google, create ad campaigns and review performance metrics directly in their BigCommerce store. This also means BigCommerce merchants can now integrate with Google’s shopping features across Search, Shopping, Image Search and YouTube.

The future of online shopping is open and free, and by teaming up with partners like BigCommerce we are expanding the opportunities for a global audience of merchants and shoppers.

BigCommerce merchants can now reach new customers across Google

Since our earliest days, Google has been devoted to democratizing information and creating helpful resources that are accessible to as many people as possible. We've since extended that ethos to online shopping, building an open and free ecosystem that connects merchants and customers around the world. Starting today, we are making it even easier for BigCommerce’s 60,000 merchants to show up across Google.

BigCommerce works with small, medium and large merchants around the world. With this new integration, BigCommerce merchants of all sizes will be able to easily list their products for free on Google, create ad campaigns and review performance metrics directly in their BigCommerce store. This also means BigCommerce merchants can now integrate with Google’s shopping features across Search, Shopping, Image Search and YouTube.

The future of online shopping is open and free, and by teaming up with partners like BigCommerce we are expanding the opportunities for a global audience of merchants and shoppers.

How retailers can stand out this holiday season

The holiday season is just around the corner and consumers are already ramping up their shopping. For example, U.S. searches for “holiday gift ideas” in August have already surpassed 2020 levels. As of June, 58% of U.S. holiday shoppers said they will shop online more this season than in previous years and 59% said they will shop earlier to avoid an item being out of stock.1

Consumers are leaning into the blended online and in-store shopping experience, with digital-first behaviors like curbside pickup and buy-online-pick-up-in-store likely to continue as we head into the holidays. As of mid-August, 70% of U.S. shoppers are buying the majority of the items they need in stores, compared to 61% in June.2 For more holiday insights to help you prepare for your busiest season, tune in later today for Think Retail on Air at 10 a.m. PDT

Get ready to meet customers wherever they like to shop! Here’s a checklist to help you maximize success during the most important shopping season of the year.

1. Highlight your differentiated fulfillment options

Quick shipping and easy returns are top-of-mind for shoppers this year; 78% of U.S. holiday shoppers say they will shop at stores that offer free shipping.3 Today, we are announcing new shipping and return annotations in Google Search and Shopping results – across free and paid listings. Shoppers can now see when their orders will arrive, with shipping annotations like "Free delivery by Fri, Dec 24,” “Get it by Dec 24” and “Free X-day” for products that ship for free in five business days or less. 

To give shoppers more confidence in their purchases, you can now indicate extended holiday return windows with return annotations like "Free 90 day returns" or "Free returns until Jan 31.”

Two phones are depicted showing shoes for sale on the Shopping tab. The phone on the left highlights a pair and reads “Free delivery by Fri, Dec 24” and the one on the right highlights a pair and reads “Free 90 day returns.”

Highlight your holiday shipping and return options to shoppers

2. Showcase your products in more places across Google

Every day, hundreds of millions of people come to Google to shop and explore products. Showcase your products in free listings across Google to help them find what they’re looking for. If you useShopify, WooCommerceor GoDaddy, you can now get started right from their platform. Seamlessly sync your products to show up on Google for free and boost your products to reach even more shoppers with Smart Shopping campaigns to utilize machine learning, or Shopping campaigns to maximize control. 

You can also turn your YouTube video into a virtual storefront to showcase your most popular items. Connect a product feed to either your Video action campaigns to drive customers to your site, or to your App campaigns to take them to your app. In the coming weeks, most advertisers will be able to link a product feed to Discovery ads to show more relevant products in moments where customers are exploring their interests in Google’s feeds. 

There are four phones all depicting screenshots of available shopping formats on Google. The first shows images of indoor plants for sale on the Shopping tab. The second shows beauty products, like lotion, available for sale under a YouTube ad advertising the same brand. The third shows the same beauty products for sale in an ad on the YouTube Home Feed. The final image shows homegoods, like lamps and storage baskets for sale within an App ad.

Showcase your products in free listings on the Shopping tab, or promote your products using Video action campaigns, Discovery ads and App campaigns

3. Connect with shoppers in the physical world

Shoppers don’t just turn to Google for things they want to buy on the web; they also use Google to find what they need nearby. For example, searches for "open now near me" have grown globally by more than 200% year over year.4 In the U.S., searches for “local gift shops near me” have increased 440% in just the past month as people switch between online and offline shopping — more than ever before. If your physical stores are open for in-store shopping, it's crucial to make sure your customers can easily find you online.

Start by building your digital storefront, so shoppers can find information about your nearby stores and the products you have available in them. Keep your Business Profile up to date to ensure customers see accurate business hours, in-store services and safety measures. Help customers feel more confident in their in-store shopping trips by listing your local products for free on Google, or promoting those available for in-store pickup or curbside pickup using local inventory ads

If you have store-specific goals, like in-store promotions or location reopenings, you can promote your stores to local shoppers using Local campaigns. Easily connect with holiday shoppers searching for businesses like yours on Google Maps, Search, YouTube and the Google Display Network and help them find what they need at your local store.

Many of your customers alternate between shopping online and in-store depending on their comfort level and community guidelines. Google offers a variety of ways to measure the impact that your online ads have on your physical store, including store visits and store sales measurement. You can then act on this data by adding it to your Smart Bidding to grow total sales, whether they happen online or offline.

There are two phones showing products for sale that are available in-store. The first shows the products tab on Dick’s Sporting Goods’ Business Profile page on Google. The second shows a Google Search results page advertising dog beds that are available for curbside pickup or pick up today in nearby stores.

Show products available in-store in your Business Profile for free (left) or those available for curbside pickup via local inventory ads (right)

4. Prepare for the rush using automated formats, planning tools & reports

It's more challenging this year to plan your holiday marketing campaigns, so we’ve introduced more tools and reports to help you focus on profitability. Starting with seeing the most popular brands and products, check out the best sellers report to help you decide which new brands and products to stock for the holidays. If you’re running sales or promotions to move inventory especially in the lead up to Black Friday or Cyber Monday, then you’ll soon be able to see real-time with deals reporting in Merchant Center.

As you set up your ad campaigns for success, tools like the Insights page and Performance Planner can help you identify trends and plan budgets so you’re not missing out on shopper demand. And if your business has an app, you can verify you’re sending shoppers to the right places in your app using two new tools: the deep link validator and impact calculator

Grab your virtual front row seat at Think Retail on Air

For more holiday shopping insights, join us for Think Retail on Air today at 10 a.m. PDT. After the live keynote, we’ll have hands-on sessions where we’ll dive deeper into specific product solutions and best practices. If we’ll miss you at 10 a.m. PDT today, you can catch it on demand anytime after the live show. 

We hope these solutions can help you prepare for a successful holiday season!


1. Google commissioned Ipsos COVID-19 tracker, US n-506 Online consumers 18+ that plan to shop for the holidays, June 17-20, 2021
2.  Ipsos COVID-19 Tracker, US ~n=1000 online consumers 18+ per market. Aug 12-15, 2021
3. Google commissioned Ipsos COVID-19 tracker, US n=515  online consumers 18+ who will shop for the holiday season. June 17-20, 2021
4. Google Data, Global English, Jun 1, 2021 - Jul 30, 2021 vs Jun 1, 2020 - Jul 30, 2020

How retailers can stand out this holiday season

The holiday season is just around the corner and consumers are already ramping up their shopping. For example, U.S. searches for “holiday gift ideas” in August have already surpassed 2020 levels. As of June, 58% of U.S. holiday shoppers said they will shop online more this season than in previous years and 59% said they will shop earlier to avoid an item being out of stock.1

Consumers are leaning into the blended online and in-store shopping experience, with digital-first behaviors like curbside pickup and buy-online-pick-up-in-store likely to continue as we head into the holidays. As of mid-August, 70% of U.S. shoppers are buying the majority of the items they need in stores, compared to 61% in June.2 For more holiday insights to help you prepare for your busiest season, tune in later today for Think Retail on Air at 10 a.m. PDT

Get ready to meet customers wherever they like to shop! Here’s a checklist to help you maximize success during the most important shopping season of the year.

1. Highlight your differentiated fulfillment options

Quick shipping and easy returns are top-of-mind for shoppers this year; 78% of U.S. holiday shoppers say they will shop at stores that offer free shipping.3 Today, we are announcing new shipping and return annotations in Google Search and Shopping results – across free and paid listings. Shoppers can now see when their orders will arrive, with shipping annotations like "Free delivery by Fri, Dec 24,” “Get it by Dec 24” and “Free X-day” for products that ship for free in five business days or less. 

To give shoppers more confidence in their purchases, you can now indicate extended holiday return windows with return annotations like "Free 90 day returns" or "Free returns until Jan 31.”

Two phones are depicted showing shoes for sale on the Shopping tab. The phone on the left highlights a pair and reads “Free delivery by Fri, Dec 24” and the one on the right highlights a pair and reads “Free 90 day returns.”

Highlight your holiday shipping and return options to shoppers

2. Showcase your products in more places across Google

Every day, hundreds of millions of people come to Google to shop and explore products. Showcase your products in free listings across Google to help them find what they’re looking for. If you useShopify, WooCommerceor GoDaddy, you can now get started right from their platform. Seamlessly sync your products to show up on Google for free and boost your products to reach even more shoppers with Smart Shopping campaigns to utilize machine learning, or Shopping campaigns to maximize control. 

You can also turn your YouTube video into a virtual storefront to showcase your most popular items. Connect a product feed to either your Video action campaigns to drive customers to your site, or to your App campaigns to take them to your app. In the coming weeks, most advertisers will be able to link a product feed to Discovery ads to show more relevant products in moments where customers are exploring their interests in Google’s feeds. 

There are four phones all depicting screenshots of available shopping formats on Google. The first shows images of indoor plants for sale on the Shopping tab. The second shows beauty products, like lotion, available for sale under a YouTube ad advertising the same brand. The third shows the same beauty products for sale in an ad on the YouTube Home Feed. The final image shows homegoods, like lamps and storage baskets for sale within an App ad.

Showcase your products in free listings on the Shopping tab, or promote your products using Video action campaigns, Discovery ads and App campaigns

3. Connect with shoppers in the physical world

Shoppers don’t just turn to Google for things they want to buy on the web; they also use Google to find what they need nearby. For example, searches for "open now near me" have grown globally by more than 200% year over year.4 In the U.S., searches for “local gift shops near me” have increased 440% in just the past month as people switch between online and offline shopping — more than ever before. If your physical stores are open for in-store shopping, it's crucial to make sure your customers can easily find you online.

Start by building your digital storefront, so shoppers can find information about your nearby stores and the products you have available in them. Keep your Business Profile up to date to ensure customers see accurate business hours, in-store services and safety measures. Help customers feel more confident in their in-store shopping trips by listing your local products for free on Google, or promoting those available for in-store pickup or curbside pickup using local inventory ads

If you have store-specific goals, like in-store promotions or location reopenings, you can promote your stores to local shoppers using Local campaigns. Easily connect with holiday shoppers searching for businesses like yours on Google Maps, Search, YouTube and the Google Display Network and help them find what they need at your local store.

Many of your customers alternate between shopping online and in-store depending on their comfort level and community guidelines. Google offers a variety of ways to measure the impact that your online ads have on your physical store, including store visits and store sales measurement. You can then act on this data by adding it to your Smart Bidding to grow total sales, whether they happen online or offline.

There are two phones showing products for sale that are available in-store. The first shows the products tab on Dick’s Sporting Goods’ Business Profile page on Google. The second shows a Google Search results page advertising dog beds that are available for curbside pickup or pick up today in nearby stores.

Show products available in-store in your Business Profile for free (left) or those available for curbside pickup via local inventory ads (right)

4. Prepare for the rush using automated formats, planning tools & reports

It's more challenging this year to plan your holiday marketing campaigns, so we’ve introduced more tools and reports to help you focus on profitability. Starting with seeing the most popular brands and products, check out the best sellers report to help you decide which new brands and products to stock for the holidays. If you’re running sales or promotions to move inventory especially in the lead up to Black Friday or Cyber Monday, then you’ll soon be able to see real-time with deals reporting in Merchant Center.

As you set up your ad campaigns for success, tools like the Insights page and Performance Planner can help you identify trends and plan budgets so you’re not missing out on shopper demand. And if your business has an app, you can verify you’re sending shoppers to the right places in your app using two new tools: the deep link validator and impact calculator

Grab your virtual front row seat at Think Retail on Air

For more holiday shopping insights, join us for Think Retail on Air today at 10 a.m. PDT. After the live keynote, we’ll have hands-on sessions where we’ll dive deeper into specific product solutions and best practices. If we’ll miss you at 10 a.m. PDT today, you can catch it on demand anytime after the live show. 

We hope these solutions can help you prepare for a successful holiday season!


1. Google commissioned Ipsos COVID-19 tracker, US n-506 Online consumers 18+ that plan to shop for the holidays, June 17-20, 2021
2.  Ipsos COVID-19 Tracker, US ~n=1000 online consumers 18+ per market. Aug 12-15, 2021
3. Google commissioned Ipsos COVID-19 tracker, US n=515  online consumers 18+ who will shop for the holiday season. June 17-20, 2021
4. Google Data, Global English, Jun 1, 2021 - Jul 30, 2021 vs Jun 1, 2020 - Jul 30, 2020

New ways to find deals and shop on Google

When it comes to shopping, people are increasingly looking for ways to save money. In fact, we’ve seen that searches for “discount code” have increased 50% since last year. With the back-to-school season upon us and the holiday season fast approaching, we know that consumers will be on the hunt for products that offer the best value, and businesses will be looking for ways to maximize exposure for their products with deals and promotions.

That’s why we’re rolling out new tools in the United States to bridge the connection between deal-seeking consumers and businesses looking to promote their products.

Making it easier for shoppers to find great deals

Starting today, we’re showcasing deals right on the Shopping tab found on Google. For instance, if you’re searching for “backpacks,” you may see a new section that will organize and show you  backpacks that are competitively priced or discounted from retailers across the web, all in one place.

A search for “backpack” on the Shopping tab shows “Deals related to your search”

Starting in October, people shopping on Google Search will be able to swipe through and discover the most popular deals for major retail sales moments like Black Friday and Cyber Monday. When people search for deals during major sales moments, like “Black Friday deals” or “Cyber Monday sales,” they will see a new section highlighting relevant deals, alongside other related sales information. 

When searching for “Black Friday deals,” a Deals section will show the most relevant deals based on the search

Making it free for merchants to list deals

Last year, we made it free for merchants to sell on Google. Now, promotions and deals uploaded in the Merchant Center will be automatically surfaced to deal-seeking shoppers on the Shopping tab, regardless of whether businesses advertise on Google. Deals will also begin to appear on the main Search results page in the coming months. Offers are shown based on factors such as the discount itself, how popular a product is, how popular the site it’s listed on is and more. 

This change means that businesses will have a greater opportunity to move inventory, drive sales, attract new customers and build brand loyalty during important shopping events and peak holiday season. 

Bringing you more ways to shop

Helping merchants and consumers connect around promotions and deals is just one part of the equation. We’re also exploring ways for creators and consumers to more easily connect — especially when it comes to product reviews. 

As announced earlier this year, we’ve been beta-testing an integrated shopping experience that allows viewers to tap into the credibility and knowledge of trusted creators to make informed purchases on YouTube. This test was first available on videos on demand, and we’re now piloting this experience on livestreams with a handful of creators and brands. So if you’re watching a supported livestream on YouTube, you can browse and shop products in real time, without interruption. Stay tuned for further updates later this year.

In just a few clicks, GoDaddy merchants can show up across Google

Shoppers get the most choice when they can easily discover businesses and their unique products. And when those products get discovered, businesses can connect with more customers. We see it as a win-win, which is why we’re working hard to make commerce more open online. One way we’re doing this is by teaming up with eCommerce platforms like GoDaddy.

Starting today, we welcome GoDaddy online store customers to more easily integrate their product inventory across Google at no additional cost. This means that GoDaddy merchants can now get discovered across Search, Shopping, Image Search and YouTube in just a few clicks. With this integration, GoDaddy merchants can upload their products to Google, create free listings and ad campaigns and review performance metrics — all without leaving GoDaddy’s Online Store.

By teaming up with platforms like GoDaddy, we are able to help even more businesses make more connections with shoppers who are eager to discover new brands.

WooCommerce merchants can now list their products across Google

Last week we announced that all of WooCommerce’s 4.4 million merchants would soon have the ability to easily integrate their product inventory across Google in just a few clicks, and for free. Today, the product is live and ready for WooCommerce merchants to use globally.

Making it easier for retailers who work with partners like WooCommerce to integrate with Google shopping features across Search, Shopping, Image Search and YouTube means that retailers of all sizes will have even more ways to get discovered. And shoppers will have even more choice as they make their shopping decisions.

WooCommerce merchants can upload their products to Google, create free listings and ad campaigns, and review performance metrics — all without leaving their WooCommerce dashboard. 

With over 1 billion shopping sessions happening per day across Google, this integration will help merchants make more connections with shoppers who are eager to discover new brands.