Tag Archives: DoubleClick

Increase the speed of your mobile site with this toolkit

Cross-Posted from the DoubleClick for Publishers blog

Last month we released a new study, "The need for mobile speed", highlighting the impact of mobile latency on publisher revenue. Simply having your site load on a mobile device is no longer enough: Mobile sites have to be fast and relevant. The study analyzed 10,000+ mobile web domains, and from the results we gained several insights about the impact of mobile latency on user experience.



Critically, the study also revealed strong correlations between page speed and the following key performance indicators:
  1. Revenue
  2. Bounce rate
  3. Session duration
  4. Viewability


It’s clear mobile speed matters to the success of publisher sites, but making mobile load times a priority doesn’t always make achieving speed easy. To help you build a faster mobile web experience, we’ve created a mobile web speed toolkit. It outlines a 4-step process to diagnose and fix mobile speed issues:
  1. Measure your site’s performance.
  2. Assess the different components impacting speed.
  3. Prioritize the order your site loads.
  4. Test, remeasure and repeat to improve your site speed.
The mobile web speed toolkit offers tactical recommendations to begin achieving mobile speed. 


The relationship between page speed and publisher revenue is clearer than ever before. Small improvements to your mobile site may yield big gains for your mobile revenue, so get your copy of the mobile web speed toolkit and start making changes today. 

#SpeedMatters

Posted by: Jay Castro
AdSense team

Source: Inside AdSense


Increase the speed of your mobile site with this toolkit

Last month we released a new study, "The need for mobile speed", highlighting the impact of mobile latency on publisher revenue. Simply having your site load on a mobile device is no longer enough: Mobile sites have to be fast and relevant. The study analyzed 10,000+ mobile web domains, and from the results we gained several insights about the impact of mobile latency on user experience.

Critically, the study also revealed strong correlations between page speed and the following key performance indicators:

  • Revenue
  • Bounce rate
  • Session duration
  • Viewability

It’s clear mobile speed matters to the success of publisher sites, but making mobile load times a priority doesn’t always make achieving speed easy. To help you build a faster mobile web experience, we’ve created a mobile web speed toolkit. It outlines a 4-step process to diagnose and fix mobile speed issues:

1. Measure your site’s performance.
2. Assess the different components impacting speed.
3. Prioritize the order your site loads.
4. Test, remeasure and repeat to improve your site speed.

The mobile web speed toolkit offers tactical recommendations to begin achieving mobile speed.

The relationship between page speed and publisher revenue is clearer than ever before. Small improvements to your mobile site may yield big gains for your mobile revenue, so get your copy of the mobile web speed toolkit and start making changes today.

#SpeedMatters

Posted by Jay Castro
AdSense team

Get a better view of media performance with the new Conversions API

Today we’re introducing a new API that allows you to securely connect offline conversion events to your digital advertising programs, allowing you to measure the full impact of your digital spend. In addition to gaining a more comprehensive view on campaign performance, you’ll also be able to use these insights to better refine your audience lists.

Take the auto industry, for example. Consumers in the market looking to buy a new sedan might start by watching video reviews of popular models. When they’ve narrowed down a few options that fit their needs, they’re likely to search for local dealers and make calls to schedule test drives. Finally, after all of this research, they’ll make their decision and buy directly from one dealer.

If you’re a car maker trying to reach consumers in this journey, you’re probably looking at proxy metrics (i.e. lead forms, time on site, video completion rates, etc.) to measure the success of your digital campaigns, leaving you with a partial understanding of their impact. With the Conversions API you’re able to measure offline activities as well — such as calls, visits or transactions happening in the dealership — giving you a complete view of the customer journey.

Some industry-specific examples

Enabling better decisions

By considering offline actions such as store visits, call activities and in-store transactions you can gain insights that will allow you to make your ads more relevant for consumers and perform better. For example:

  • Exclude existing customers from your new acquisition program and focus on retention and loyalty
  • Re-market to consumers who have called your call center but didn’t purchase
  • Cross-sell new products to frequent visitors of your stores

Getting started with the Conversions API

You can use one of the approved partners to securely integrate with DoubleClick. Approved partners span various use cases including CRM onboarding, call tracking and foot traffic attribution:

                               

      

Conversions API is now available to all DoubleClick accounts. To get started, review the technical documentation in our Help Center, talk to your sales representative or contact one of the partners directly.


Posted by Luke Hedrick
Product Manager, DoubleClick

New features for outstanding holiday search campaigns

With the holiday season fast approaching, DoubleClick Search customers get an early gift: new features to make their holiday campaigns more successful.

This year, new DoubleClick Search features will save you time and help you measure campaigns more effectively.

Improved workflows for finding and creating keywords

We’ve made a few adjustments to workflows in DoubleClick Search, making the management of your campaigns more efficient and productive.

First, we’ve made editing positive and negative keywords in DoubleClick Search as simple as entering data in an online spreadsheet. Each keyword gets a row, and column headings such as "Ad group," "Match type" and "Max CPC" let you easily adjust these important settings for each keyword.

It’s also easier now to add keywords. You can combine new the keyword experience with the search terms report available in DoubleClick Search, to find and build new keywords to include in your campaign in a matter of a few clicks. When you identify a positive or negative keyword that better matches the customer intent, you no longer have to leave the report to add it. New enhancements allow you to add new keywords to your campaigns directly from the search terms report, and more advanced filters check to see if the keywords already exist in the ad group, campaign or account.

To help you get started, we’ve added tips for using the keyword editor and how to use the search terms report to harvest keywords in the DoubleClick Search Help Center.

Greater control and flexibility for bid optimization

DoubleClick Search now supports device bid adjustments for AdWords. You can use these to set individual bid adjustments for each device type — mobile devices, computers and tablets. DoubleClick Search reports provide critical insights into performance by device type, allowing you to set these device bid adjustments to maximize performance.

While device bid adjustments enable you to optimize with greater precision, you still need to factor in other signals which impact performance, like location, day of week and audience. To optimize at scale across this wider range of contextual signals, you should take advantage of automated bidding. DoubleClick Search Smart Bidding utilizes the power of Google’s machine learning to set more informed bids and help you get the most out of your marketing budget. Bid strategies with cost per acquisition (CPA), effective revenue share (ERS) or return on ad spend (ROAS) goals can all be optimized through Smart Bidding by device, location, remarketing lists and other factors.

And, to measure bid strategies more effectively, DoubleClick Search customers have new options to customize the data that appears in bid strategy reports. You can now segment bid strategy reports and add Floodlight activity columns.

Review our Best practices for setting up Smart Bidding strategies to develop the best possible approach to bid adjustments.

Additional transparency for measuring performance

DoubleClick Search executive reports now enable you to quickly see what can be optimized by displaying the top or bottom performers. They also enable you to filter reports using predefined or custom metrics, so you can choose to only see the data you want.

For example, if you’re a retailer and want to see the top 20 keywords that lead to a purchase, you can easily do so in an executive report that looks like this:

And, so you can ensure your top performing keywords are being seen, DoubleClick Search can now report on impression share for AdWords keywords, in addition to AdWords and Bing Ads accounts, campaigns and ad groups. We’ve also added Bing Ads quality score in DoubleClick Search.

Lastly, we’re rolling out the full launch of hourly reporting later this month. Hourly reporting can provide insightful data during special sales, where conversion behaviors are less predictable. Or, you can use these reports to quickly detect outages or problems with your conversion tags.

Review account activities more effectively

With all hands on deck during this busy period, the revamped change history report makes it easier for you to see who's changing an ad account, when they're making changes and details about the changes they made. These reports are fast and offer powerful filters to view and download activity by user email, change type, system and entity changed. Learn who your most active users are and implement reports to better manage your team.

If you’d like to learn more about any of these new features for your upcoming holiday search campaigns, contact your DoubleClick Search account manager.

Posted by Bashar Kachachi
Product Management Lead, DoubleClick Search

Build your DoubleClick Bid Manager expertise with our new training platform

Becoming a digital advertising expert takes time, and it’s important to get off to a good start. Only 50 percent of marketers say they’re confident in their knowledge of digital advertising,1 despite the wide range of educational materials available. Sometimes “more” isn’t the same as “better.” Many advertisers start learning about AdWords in our help centers, which offer an enormous trove of product information. But you’ve told us that you want quick, bite-sized training in more interactive formats. And we heard you.

We’re pleased to announce Academy for Ads, a new digital training platform designed to help you learn how to use Google’s ad products in a mobile-first world. We built Academy for Ads to promote learning on-the-go, whether you’re on a laptop, a desktop, or a mobile device.

Grow your Google product know-how

Guided by input from our team of product experts, Academy for Ads courses cover the topics that matter most to DoubleClick and Google advertisers – from Bid Manager and AdWords basics and the essentials of campaign management to bid strategies, reporting, optimization and more ways to successfully advertise with Google. We’re adding new content all the time, including a DoubleClick Campaign Manager Learning path in just a few weeks.

Learning paths, Assessments and Achievements

We’ve organized the courses into “Learning paths” that you can walk through at your own pace. At the end of each path, take an Assessment and earn an Achievement to show that you know your stuff. Earning an Achievement for Bid Manager or Ad Exchange helps you prepare for the more advanced training in the Help Center.

A few example Learning paths:

  • Digital concepts: Learn the essentials of online ads — from third-party ad-serving to real-time bidding, programmatic media buying and remarketing. Get started with DoubleClick Bid Manager*: Learn your way around Bid Manager, what it offers and how you can use it to manage your online marketing campaigns.
  • DoubleClick Ad Exchange: Learn how real-time bidding works in an open auction sale on the DoubleClick Ad Exchange. This learning path also covers the available programmatic deal types, along with the types of inventory available for mobile, video, display and television buys.

*Only accessible to DoubleClick Bid Manager clients

Academy for Ads is useful for anyone getting started with Google or DoubleClick training, and can help pave the way for the AdWords Certification program offered by Google Partners, as well as the Google Best Practices program, which offers more advanced AdWords education. DoubleClick users may also find additional training in DoubleClick’s help centers.

Get started

If you already use Google Partners, you can sign in through the Partner portal at g.co/learnwithpartners — or, you can go directly to g.co/AcademyforAds to sign up and start sampling courses and Learning paths. We’re constantly adding content, including advanced DoubleClick training. So if you like what you learn, keep coming back for more.

Posted by Tracy Bizelli
Head of Academy for Ads

1 6 Fundamentals to Managing Digital Marketing in 2015, TFM Insights (January 2015)

Academy for Ads: On-The-Go Training for Google’s Ad Products

Becoming a digital advertising expert takes time, and it’s important to get off to a good start. Only 50 percent of marketers say they’re confident in their knowledge of digital advertising,1 despite the wide range of educational materials available – sometimes “more” isn’t the same as “better.” You’ve told us that you want quick, bite-sized training in more interactive formats. And we heard you.

We’re pleased to announce Academy for Ads, a new digital training platform designed to help you learn how to use Google’s ad products in a mobile-first world. We built Academy for Ads to promote learning on-the-go, whether you’re on a laptop, a desktop, or a mobile device.

Grow your Google product know-how
Guided by input from our team of product experts, Academy for Ads courses cover the topics that matter most to Google advertisers – from AdWords basics and the essentials of campaign management to bid strategies, reporting, optimization, and more ways to successfully advertise with Google.



Learning paths, Assessments, and Achievements
We’ve organized the courses into “Learning paths” that you can walk through at your own pace. At the end of each path, take an Assessment and earn an Achievement to show that you know your stuff. Earning an Achievement for AdWords helps prepare you to take the AdWords Certification exam in Google Partners, or try deeper education offerings such as AdWords Academy.


A few example Learning paths:
  • Digital concepts: Learn the essentials of online ads, including third-party ad-serving, programmatic buying, remarketing, and more.
  • Get started with AdWords: Learn the basics of AdWords and prepare for the AdWords Certification exam offered by Google Partners.
  • Get started with AdWords Display: Learn how you can show ads to your online audience via the Google Display Network.
  • Get started with DoubleClick Bid Manager*: Learn your way around Bid Manager, what it offers and how you can use it to manage your online marketing campaigns.
*Only accessible to DoubleClick Bid Manager clients

Academy for Ads also offers training for DoubleClick clients, with Learning paths covering Bid Manager and Ad Exchange – and more to come.

Get started
If you already use Google Partners, you can sign in through the Partners portal at g.co/learnwithpartners — or, you can go directly to g.co/AcademyforAds to sign up and start sampling courses and Learning paths. We’re constantly adding more content, so if you like what you learn, keep coming back for more.

Posted by Tracy Bizelli, Head of Academy for Ads

1. 6 Fundamentals to Managing Digital Marketing in 2015, TFM Insights (January 2015)

New tools to connect with consumers across all devices

As part of our Advertising Week announcements, we’re introducing new digital innovations to help advertisers close the loop between television and digital, online and offline, and mobile and desktop.

Consumers make purchase decisions across many different moments, and over 75% of people1 switch from one device to another while shopping. This makes reaching consumers with the right message — in the right moment — more complex. Today we’re introducing new cross-device capabilities in DoubleClick, including cross-device remarketing, to make it easier to close the loop across screens and reach people where they are, on whatever device they’re using.

Connect moments across devices

In July 2015, we introduced the ability to measure cross-device conversions (when a consumer purchase journey starts on one device but is completed on another). These metrics are helping advertisers like American Express and Ringling Bros. better understand consumer behavior and make better decisions about allocating budgets.

The insights have proven to be useful, but we’re excited to help you put them into action. Today we are announcing that you can automatically optimize your bids based on how users are interacting with your ads and converting across devices. This capability will be available as an option for automated bidding2 in DoubleClick Bid Manager, helping you to drive greater impact from cross-screen campaigns.

Re-engage with consumers across devices

As consumers make purchase decisions, they may interact with your business multiple times along the journey. For example, when they’re shopping for their next car, they might download a brochure on their laptop while at work, watch videos while commuting home and read reviews on their tablet on the couch — all before booking a test drive. As an automotive marketer, you could use remarketing to re-engage with consumers who downloaded the brochure and encourage them to book a test drive — but in the past you could only reach them on their laptop.

Today we’re announcing cross-device remarketing in DoubleClick Bid Manager, allowing you to reach consumers across all of their devices, in the moments when they’re most receptive and your ads are most relevant. Cross-device remarketing will be rolled out as a beta early next year. You can contact your DoubleClick team to learn more.

To reach people in real time across all of the moments that shape their decisions, you need a platform that makes it easier to connect with them on all of their devices. DoubleClick surfaces the right cross-device insights while also allowing you to take the right actions to reach your marketing goals.

Posted by Payam Shodjai
Product Management Director, DoubleClick

1 Google/IPSOS Connect, March 2016, Digital Devices Bridge the Physical World, n=2013 US online respondents 18+
2 Only accessible to DoubleClick Bid Manager accounts.

The Need for Mobile Speed

Cross-posted from the DoubleClick for Publishers Blog
Today, we’re excited to share insights from a new study on how mobile speed can impact user engagement and publisher revenue. As people’s expectations for mobile experiences have grown, simply loading on a mobile device is no longer enough. Mobile sites must be fast and relevant.
Unfortunately, based on our analysis of 10,000+ mobile web domains, we found that most mobile sites don’t meet this bar: the average load time for mobile sites is 19 seconds over 3G connections.1 That’s about as long as it takes to sing the entire alphabet song!2
Slow loading sites frustrate users and negatively impact publishers. While there are several factors that impact revenue, our model projects that publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds.3 The study also observed 25% higher ad viewability4 and 70% longer average sessions5 for sites that load in 5 seconds vs 19 seconds.
That’s why we’ve been so focused on mobile-first solutions to help publishers succeed — from our participation in the nearly year old AMP project, to our launch of a scalable native advertising solution, to our investment in products that help publishers increase revenue while minimizing latency.
Never before has mobile speed been more important.


3...2...1… gone

Slow page load times are a big blocker:
  • 53% of visits are likely to be abandoned if pages take longer than 3 seconds to load6
  • One out of two people expect a page to load in less than 2 seconds7
  • 46% of people say that waiting for pages to load is what they dislike the most when browsing the web on mobile devices8

We all know this first hand — if you’re looking for something on your phone, how long will you wait if the page takes more than a few seconds to load?
The three major factors that slow down mobile sites are file size, the number of server requests, and the order in which the different elements of the page are loaded. We found:
  • The average size of the content on mobile sites is 1.49 MB, which takes 7 seconds to load over 3G connections9
  • Mobile pages make an average of 214 server requests, and nearly half of all server requests are ad-related10

Getting up to speed

There are many tools out there to help diagnose the problem and fix it. We recommend a 3-step process to speed up mobile sites:
  • Assess the current performance of the site using tools like PageSpeed Insights, Mobile-Friendly Test, and Web Page Test.
  • Execute changes that eliminate bulky content, reduce the number of server requests, and consolidate data and analytics tags. Switch up the element order and select the minimum number of pieces to show above the fold first — styling, javascript logic, and images accessed after the tap, scroll or swipe can be loaded later.
  • Monitor performance after making changes and run A/B tests to regularly audit the setup of your site, flagging and removing anything that adds latency.

You should also investigate open source solutions like Accelerated Mobile Pages (AMP) and Progressive Web Apps.
To learn more about our study and the steps you can take to improve the experience on your mobile site, check out our guide, “The Need for Mobile Speed” [g.co/MobileSpeed]
Posted by Alex Shellhammer & Juliette Neel
Publisher Marketing

1 Webpagetest.org, Sampled 11.8K global mWeb homepage domains loaded using a fast 3G connection timing first view only (no cached resources), February 2016
2 NPR, “Keep Flu At Bay With A Song”, April 2009
3 Google Data, Aggregated, anonymized Google Analytics and DoubleClick AdExchange data from a sample of mWeb sites opted into sharing benchmark data, n=4.5K, Global, June 2015 - May 2016
4 DoubleClick for Publishers, Google Active View ad viewability for 10.7K mWeb homepage domains with >70% measurable ad viewability, Global, February 2016
5 Google Data, Aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, n=3.5K, Global, March 2016
6 Google Data, Aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, n=3.7K, Global, March 2016
7 Akamai Technologies - 2014 Consumer Web Performance Expectations Survey
8 Google Webmaster Central Blog, "#MobileMadness: a campaign to help you go mobile-friendly", April, 2015
9 Webpagetest.org, Sampled 11.8K global mWeb homepage domains loaded using a fast 3G connection timing first view only (no cached resources), February 2016
10 Webpagetest.org, Sampled 11.8K global mWeb homepage domains loaded using a fast 3G connection timing first view only (no cached resources), February 2016

Source: Inside AdSense


The need for mobile speed.

Today, we’re excited to share insights from a new study on how mobile speed can impact user engagement and publisher revenue. As people’s expectations for mobile experiences have grown, simply loading on a mobile device is no longer enough. Mobile sites must be fast and relevant.

Unfortunately, based on our analysis of 10,000+ mobile web domains, we found that most mobile sites don’t meet this bar: the average load time for mobile sites is 19 seconds over 3G connections.1 That’s about as long as it takes to sing the entire alphabet song!2

Slow loading sites frustrate users and negatively impact publishers. While there are several factors that impact revenue, our model projects that publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds.3 The study also observed 25% higher ad viewability4 and 70% longer average sessions5 for sites that load in 5 seconds vs 19 seconds.

That’s why we’ve been so focused on mobile-first solutions to help publishers succeed — from our participation in the nearly year old AMP project, to our launch of a scalable native advertising solution, to our investment in products that help publishers increase revenue while minimizing latency.

Never before has mobile speed been more important.

3...2...1… gone

Slow page load times are a big blocker:

  • 53% of visits are likely to be abandoned if pages take longer than 3 seconds to load6
  • One out of two people expect a page to load in less than 2 seconds7
  • 46% of people say that waiting for pages to load is what they dislike the most when browsing the web on mobile devices8

We all know this first hand — if you’re looking for something on your phone, how long will you wait if the page takes more than a few seconds to load?

The three major factors that slow down mobile sites are file size, the number of server requests, and the order in which the different elements of the page are loaded. We found:

  • The average size of the content on mobile sites is 1.49 MB, which takes 7 seconds to load over 3G connections9
  • Mobile pages make an average of 214 server requests, and nearly half of all server requests are ad-related10

Getting up to speed

There are many tools out there to help diagnose the problem and fix it. We recommend a 3-step process to speed up mobile sites:

  • Assess the current performance of the site using tools like PageSpeed Insights, Mobile-Friendly Test, and Web Page Test.
  • Execute changes that eliminate bulky content, reduce the number of server requests, and consolidate data and analytics tags. Switch up the element order and select the minimum number of pieces to show above the fold first — styling, javascript logic, and images accessed after the tap, scroll or swipe can be loaded later.
  • Monitor performance after making changes and run A/B tests to regularly audit the setup of your site, flagging and removing anything that adds latency.

You should also investigate open source solutions like Accelerated Mobile Pages (AMP) and Progressive Web Apps.

To learn more about our study and the steps you can take to improve the experience on your mobile site, check out our guide, “The Need for Mobile Speed” [g.co/MobileSpeed]

Posted by Alex Shellhammer & Juliette Neel
Publisher Marketing

1 Webpagetest.org, Sampled 11.8K global mWeb homepage domains loaded using a fast 3G connection timing first view only (no cached resources), February 2016
2 NPR, “Keep Flu At Bay With A Song”, April 2009
3 Google Data, Aggregated, anonymized Google Analytics and DoubleClick AdExchange data from a sample of mWeb sites opted into sharing benchmark data, n=4.5K, Global, June 2015 - May 2016
4 DoubleClick for Publishers, Google Active View ad viewability for 10.7K mWeb homepage domains with >70% measurable ad viewability, Global, February 2016
5 Google Data, Aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, n=3.5K, Global, March 2016
6 Google Data, Aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, n=3.7K, Global, March 2016
7 Akamai Technologies - 2014 Consumer Web Performance Expectations Survey
8 Google Webmaster Central Blog, "#MobileMadness: a campaign to help you go mobile-friendly", April, 2015
9 Webpagetest.org, Sampled 11.8K global mWeb homepage domains loaded using a fast 3G connection timing first view only (no cached resources), February 2016
10 Webpagetest.org, Sampled 11.8K global mWeb homepage domains loaded using a fast 3G connection timing first view only (no cached resources), February 2016

What’s the deal with programmatic deals?

A few weeks back, Paul Muret, Google’s VP of Display, Video and Analytics, made several announcements about enhancements to the DoubleClick platform to support Programmatic Direct deals. Paul also shared that the number of Programmatic Direct deals transacted on DoubleClick Ad Exchange tripled in 20151 alone.

Everyone knows that programmatic is growing and is increasingly becoming the way we transact digital advertising. But what’s the deal with programmatic deals, or as we say, Programmatic Direct?

To answer that question, we dug into the data to analyze the key drivers of Programmatic Direct growth on our platforms. You can explore some of the data for yourself, with our interactive report: The State of Programmatic Direct.

Looking through Ad Exchange data from October 2014 to December 2015, one thing became incredibly clear: In every region, across every platform and publisher category, there are fascinating trends of adoption to be found.

Programmatic Direct has gone mainstream...

Depending on whom you ask, the history of programmatic exchanges can be traced back nearly a decade. However, it was only a few years ago that some of the world’s largest global spenders started making big commitments to programmatic and “programmatic” became ANA’s Marketing Word of the Year.

It hasn’t taken as long for advertisers and publishers to use programmatic technologies to transact the deals they’d traditionally buy and sell directly. In reviewing the data from DoubleClick AdExchange, we found that:

  • 90+ marketers on the Ad Age Top 100 Global Marketers list made Programmatic Direct deals in 20152.
  • More than half of the publishers in the US comScore top 50 list from December 2015 offered their inventory through Programmatic Direct deals3.

… On every screen

Programmatic may have been born on the desktop, but Programmatic Direct is taking off on mobile — probably not a surprise if you’re reading this article on your phone. Programmatic Direct impressions served on mobile and tablet grew 4x faster than desktop in the period surveyed4.

… In every region

The growth of Programmatic Direct isn’t limited to any specific country or region. So, where is it well adopted and where is it growing fast?

  • Programmatic Direct impressions in Ukraine, Turkey and Spain each more than doubled in just 12 months5.
  • Japan was the strongest adopter in APAC but Taiwan and Indonesia saw Programmatic Direct impressions grow more than 20% monthly6.

Stay tuned over the next few weeks as we dig through the data to share more insights. You can also explore our interactive research report to find additional trends, like how quickly Programmatic Direct impressions on mobile apps grew for game publishers in Japan. To get started, take a look at the infographic below.

Posted by Carlo Acenas
Associate Product Marketing Manager
Yamini Gupta
Sr. Product Marketing Manager 1 DoubleClick Ad Exchange data, year end 2014 to year end 2015.
2 DoubleClick Ad Exchange data, Oct 2014-Dec 2015. Minimum $1K spend.
3 DoubleClick Ad Exchange data, Oct 2014-Dec 2015. Cross-referenced with comScore 50 US list, December 2015.
4 DoubleClick Ad Exchange data, Oct 2014 - Dec 2015.
5 DoubleClick Ad Exchange data, Oct 2014 - Dec 2015.
6 DoubleClick Ad Exchange data, Oct 2014 - Dec 2015.