Tag Archives: download

Increase the speed of your mobile site with this toolkit

Cross-Posted from the DoubleClick for Publishers blog

Last month we released a new study, "The need for mobile speed", highlighting the impact of mobile latency on publisher revenue. Simply having your site load on a mobile device is no longer enough: Mobile sites have to be fast and relevant. The study analyzed 10,000+ mobile web domains, and from the results we gained several insights about the impact of mobile latency on user experience.



Critically, the study also revealed strong correlations between page speed and the following key performance indicators:
  1. Revenue
  2. Bounce rate
  3. Session duration
  4. Viewability


It’s clear mobile speed matters to the success of publisher sites, but making mobile load times a priority doesn’t always make achieving speed easy. To help you build a faster mobile web experience, we’ve created a mobile web speed toolkit. It outlines a 4-step process to diagnose and fix mobile speed issues:
  1. Measure your site’s performance.
  2. Assess the different components impacting speed.
  3. Prioritize the order your site loads.
  4. Test, remeasure and repeat to improve your site speed.
The mobile web speed toolkit offers tactical recommendations to begin achieving mobile speed. 


The relationship between page speed and publisher revenue is clearer than ever before. Small improvements to your mobile site may yield big gains for your mobile revenue, so get your copy of the mobile web speed toolkit and start making changes today. 

#SpeedMatters

Posted by: Jay Castro
AdSense team

Source: Inside AdSense


Infographic: Get the free All-In-One Policy Compliance Guide

We’ve shared that high quality content and consistency are key ingredients to earning and maintaining the trust of online users. What about maintaining the trust of your ad networks so that you can continue to earn revenue? For AdSense, it’s important to protect the interests of everyone in the online ecosystem, including our users, our advertisers, and our publishers. This focus on maintaining a healthy balance is the reason we set strict policies about AdSense for everyone in the ecosystem to follow.

Your feedback helped us realize that some publishers may be confused by some of our policies, which is why we’re launching a series of blog posts, infographics, new notifications, access to customer support, and #AskAdSense office hours to help increase transparency about AdSense policy processes. We hope that these insights can help turn your #PassionIntoProfit and grow your business as you focus on your users and provide unique content.

We have found that there are two types of publishers who receive AdSense policy violations. The first are publishers who unintentionally violate AdSense policies. For those, we hope that increased transparency into our policy processes can decrease these unintentional violations and help our publishers play by the rules. The second are publishers who intentionally bypass our rules, ending up with a variety of violations. That’s why we work hard to maintain a policy compliant ecosystem for our publishers, advertisers, and users. In short, if you play by the rules, AdSense is here to help you grow your business.

Policy compliant sites with unique content attract advertisers who are willing to spend more money and allow users to enjoy friendly web experiences. So without further ado, here’s your All-In-One Policy Compliance Guide. Download it, print it out, and hang it at your desk for reference. In the coming weeks, we’ll dive into policy topics to provide additional context and insights.


  • Part 1: Top triggers of policy violation warnings
  • Part 2: Did you receive a policy violation warning?
  • Part 3: Best practices for keeping your account in good standing


As always, we’re looking forward to hearing your feedback and invite you to join the conversation with us on Twitter and Google+.

Posted by: Anastasia Almiasheva from the AdSense team



Source: Inside AdSense


[Infographic] Download the #AdSenseGuide to creating content that draws crowds

Big events create big opportunities for AdSense publishers. Keep your content relevant when web traffic spikes and you could grow your business. We’ve put together a guide to help you make the most of these moments and draw the crowds to your site.

Download The #AdSenseGuide to creating content that draws crowds now! We have the PDF available for you in 4 languages:
Be sure to follow us on Twitter and G+ for more helpful tips and to share your thoughts on this infographic.

New to AdSense? Sign up now and turn your passion into profit.



Posted by Jay Castro, from the AdSense team



Source: Inside AdSense


Earn more from mobile: 3 rules and 6 best practices

However important mobile is to your business today, it will become even more critical tomorrow.

That's true whether you’re blogging about your favorite sports team, building the site for your community theater, or selling products to potential customers. Your visitors simply must have a great experience when they visit your site on their mobile devices.

Research has found that 61% of users will leave a mobile site if they don’t see what they are looking for right away. 

Sites that are not mobile-friendly expect users to pinch, slide, and zoom in order to consume content. It’s a frustrating experience when users expect to find the information they’re looking for right away, but are presented with obstacles to obtain that information. This is what causes users to abandon sites. 

To create a mobile-friendly site, follow these three rules:

  1. Make it fast. Research shows that 74% of people will abandon a mobile site that takes more than 5 seconds to load.
  2. Make it easy. Research shows that 61% of users will leave a mobile site if they don’t find what they're looking for straight away.
  3. Be consistent across screens. Make it easy for users to find what they need no matter what device they're using.

It's also important to think about your ads when you're designing or fine-tuning your mobile-friendly site. Focus on creating a flow between your content and your ads for the ultimate user experience and maximum viewability. Consult your analytics data and set events to track and understand where your users are most receptive to ads.

Here are some mobile-friendly ad best practice tips:

  1. Swap out the 320x50 ad units for 320x100 for a potential RPM increase.
  2. Place a 320x100 ad unit just above the fold or peek the 300x250 -- that is, place a portion of the ad unit just above the fold (ATF).
  3. Use the 300x250 ad unit below the fold (BTF) mixed in with your content.
  4. Prevent accidental clicks on enhanced features in text ads by moving ad units 150 pixels away from your content.
  5. Consider using responsive ad units, which optimize ad sizes to screen sizes and work seamlessly with your responsive site.  
  6. Test your site. Pick the metrics that matter most to you – then experiment with them.

The ad experience on your site should be designed with your mobile users in mind, just like the site itself. 

There are many ways to improve your users’ mobile experience on your site. Download the AdSense Guide to Mobile Web Success today, and find out more on how to make mobile a major asset to your business.



Posted by: 
Chiara Ferraris 
Publisher Monetization Specialist
@chiara_ferraris

Source: Inside AdSense


[eBook] Learn how to increase audience engagement

Did you know that roughly 61% of users abandon a site if they don't find what they’re looking for right away?1 As hard as you work to get visitors to your site, you have to work even harder to keep them there.


Unfortunately, there isn’t a clever hack to keeping your users engaged. However, if you understand the intent of your users and provide unique content that’s relevant to their interests, you’ll be on your way to increasing engagement on your site.


Download our guide to audience engagement to learn more about best practices and tips to drive better results for both your users and business. Get your free copy today.



We’d love to hear your feedback on how this guide, connect with us on  Google+ and Twitter using #AdSenseGuide.




Posted by Jay Castro
from the AdSense team




1) Think with Google, What users want from mobile sites

Source: Inside AdSense


[New Resource] Download the AdSense Guide to Audience Engagement


Research shows that “29% of smartphone users will immediately switch to another site or app if it doesn’t satisfy their needs.”

In a world where people are making split decisions about what to consume, it’s increasingly challenging but critical for publishers to figure out how to effectively engage their audiences on their sites. To help lay the foundation to a winning engagement strategy, we’ve created the AdSense Guide to Audience Engagement.

This guide help you drive toward your goals for growing your site – from defining your brand voice to tips to make your site’s content easy to consume. Don’t waste another moment developing web pages that leave you with little opportunity to engage with your audience. Download the AdSense Guide to Audience Engagement here.

In this guide, you’ll learn:

  • How to help your audience become familiar with your brand
  • Best practices to design delightful user journeys
  • How to develop content that resonates with your audience
  • Ways to make your content easy to consume
  • Why you should share the love with other sites by referring to good sources



Check out the guide and share your feedback with us on Google+ and Twitter using #AdSenseGuide. We’d love to hear what you think. 




Posted by Jay Castro
Content Marketing

Source: Inside AdSense