Tag Archives: DoubleClick for Publishers

Have you been to Publisher University?

Are you a new publisher to DoubleClick for Publishers (DFP) and/or DoubleClick Ad Exchange, and are wondering where to find engaging, publisher-facing training materials?

Do you regularly review Google help centers but want more tailored content?

Or are you already a seasoned publisher who has been waiting for new training materials that would help you drive growth to your business?

No matter your publisher expertise, you can access valuable training materials at Publisher University, a website created specifically for DFP and Ad Exchange users. With Publisher University, you can learn about the product areas that are most valuable to you through tailored, self-study training modules.

Since its launch in 2014, Publisher University has become a one-stop training destination for DoubleClick publishers. There are solutions suited to your needs:
  • Courses: Start with a level 1 course for a well-rounded understanding of how DFP and Ad Exchange work, and then demonstrate your knowledge by passing an exam. The goal is to provide a clear learning path for both products. You’ll even receive a printable certificate, the perfect accessory for bragging to your co-workers.
  • Video Library: If you’re looking to find training on a specific topic, you’ll find all of the publisher training materials conveniently located in one place. With the Video Library, you can go ahead and pick the topics that are most relevant for you.
  • What’s New: The What’s New video series is a great tool to help keep track of the latest feature releases on DFP and Ad Exchange, and see how they work.

Publisher University is constantly improving to help you learn, and has made numerous improvements to serve our publishers better. Highlights include:
  • International language support: All Publisher University content is available in 11 languages, including: English, German, Spanish, French, Italian, Japanese, Korean, Portuguese (Brazil), Russian, Chinese (Simplified) and Chinese (Traditional).
  • Search: No need to click from page to page to find the video you’re looking for. Instead, you can search in the language of your choice for the topic you need to learn.
  • Site responsiveness: Looking to learn on the go? Open Publisher University on your tablet or smartphone to let the learning continue when you’re away from your desk.

Access this high-quality content from the convenience of your own computer, phone or tablet. Especially with our latest updates to our learning resources, there’s never been a better time to learn.

Visit g.co/PublisherU today.
Posted by Danielle Chang
Ad Traffic Quality

The need for mobile speed.

Today, we’re excited to share insights from a new study on how mobile speed can impact user engagement and publisher revenue. As people’s expectations for mobile experiences have grown, simply loading on a mobile device is no longer enough. Mobile sites must be fast and relevant.

Unfortunately, based on our analysis of 10,000+ mobile web domains, we found that most mobile sites don’t meet this bar: the average load time for mobile sites is 19 seconds over 3G connections.1 That’s about as long as it takes to sing the entire alphabet song!2

Slow loading sites frustrate users and negatively impact publishers. While there are several factors that impact revenue, our model projects that publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds.3 The study also observed 25% higher ad viewability4 and 70% longer average sessions5 for sites that load in 5 seconds vs 19 seconds.

That’s why we’ve been so focused on mobile-first solutions to help publishers succeed — from our participation in the nearly year old AMP project, to our launch of a scalable native advertising solution, to our investment in products that help publishers increase revenue while minimizing latency.

Never before has mobile speed been more important.

3...2...1… gone

Slow page load times are a big blocker:

  • 53% of visits are likely to be abandoned if pages take longer than 3 seconds to load6
  • One out of two people expect a page to load in less than 2 seconds7
  • 46% of people say that waiting for pages to load is what they dislike the most when browsing the web on mobile devices8

We all know this first hand — if you’re looking for something on your phone, how long will you wait if the page takes more than a few seconds to load?

The three major factors that slow down mobile sites are file size, the number of server requests, and the order in which the different elements of the page are loaded. We found:

  • The average size of the content on mobile sites is 1.49 MB, which takes 7 seconds to load over 3G connections9
  • Mobile pages make an average of 214 server requests, and nearly half of all server requests are ad-related10

Getting up to speed

There are many tools out there to help diagnose the problem and fix it. We recommend a 3-step process to speed up mobile sites:

  • Assess the current performance of the site using tools like PageSpeed Insights, Mobile-Friendly Test, and Web Page Test.
  • Execute changes that eliminate bulky content, reduce the number of server requests, and consolidate data and analytics tags. Switch up the element order and select the minimum number of pieces to show above the fold first — styling, javascript logic, and images accessed after the tap, scroll or swipe can be loaded later.
  • Monitor performance after making changes and run A/B tests to regularly audit the setup of your site, flagging and removing anything that adds latency.

You should also investigate open source solutions like Accelerated Mobile Pages (AMP) and Progressive Web Apps.

To learn more about our study and the steps you can take to improve the experience on your mobile site, check out our guide, “The Need for Mobile Speed” [g.co/MobileSpeed]

Posted by Alex Shellhammer & Juliette Neel
Publisher Marketing

1 Webpagetest.org, Sampled 11.8K global mWeb homepage domains loaded using a fast 3G connection timing first view only (no cached resources), February 2016
2 NPR, “Keep Flu At Bay With A Song”, April 2009
3 Google Data, Aggregated, anonymized Google Analytics and DoubleClick AdExchange data from a sample of mWeb sites opted into sharing benchmark data, n=4.5K, Global, June 2015 - May 2016
4 DoubleClick for Publishers, Google Active View ad viewability for 10.7K mWeb homepage domains with >70% measurable ad viewability, Global, February 2016
5 Google Data, Aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, n=3.5K, Global, March 2016
6 Google Data, Aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, n=3.7K, Global, March 2016
7 Akamai Technologies - 2014 Consumer Web Performance Expectations Survey
8 Google Webmaster Central Blog, "#MobileMadness: a campaign to help you go mobile-friendly", April, 2015
9 Webpagetest.org, Sampled 11.8K global mWeb homepage domains loaded using a fast 3G connection timing first view only (no cached resources), February 2016
10 Webpagetest.org, Sampled 11.8K global mWeb homepage domains loaded using a fast 3G connection timing first view only (no cached resources), February 2016

The New York Times on a reader-first philosophy: Winning with Native Advertising

Native advertising is an increasingly popular ad monetization strategy for publishers. The New York Times is an early adopter, and recently we caught up with their Managing Director of Ad Innovation, Nicholas Van Amburg, on what they’ve learned from running native ads. Here’s what he shared.

The New York Times’ first issue was printed in 1851 as a penny paper, and now, we share news with over one million digital-only subscribers every day. In our 164-year history, we’ve seen our readers shift from print, to computers, to mobile. Despite all of this change, however, we’ve remained committed to delivering the highest-quality content to our readers—whether it’s news, features, opinions or ads. First and foremost, it makes our readers happy. But, it also serves as an important foundation for a sustainable monetization strategy. Whether readers are interacting with our articles, videos, podcasts, or apps, our ads needs to be just as engaging as our own content.

To create a strong user experience wherever people are reading news, we’ve experimented a lot with our native advertising strategy. Here’s what we’ve learned:

Create effective ad formats that scale

One of our early experimentations with native advertising was a solution we called ‘Flex Frames.’ To offer the best user experience possible, we ensured Flex Frame ads behaved like organic content by matching the look and feel of surrounding contexts, both in terms of editorial content and across different platforms and devices.

While Flex Frames successfully adapted to the look and feel of our content, we faced roadblocks when attempting to scale -- our team was dedicating countless hours to coding and compiling ads for review by advertisers. To overcome this challenge, we partnered with DoubleClick and have realized significant efficiencies since.

Use data to make smart decisions

The ability to leverage our first party audience data proved crucial to our native advertising strategy, allowing us to place the right ad in front of the right person at the right time, both in terms of content and format. For example, we will serve a video ad rather than a photo story if we know a reader is more likely to view video content than view photos in a carousel. These highly-relevant ads produce excellent results with 6X higher CTRs with 4X more viewable impressions.

Launch and iterate

Metrics are important, and you have to know what to measure in order to decide whether ads are working for you and your users. It’s important to identify KPIs at the start of a project, and measure them regularly. These KPIs may differ based on the company, but for us, after running a variety of focus groups through our Consumer Insights Group, we found user engagement to be one of our most important KPIs. We want to know the ad experience is a positive one for our users—that our ads aren’t just tolerated, but that people actually opt to spend time with them. We’re constantly testing ads to understand what’s working and what’s not.

Educate sales and advertisers to see the value of native ads

We’ve been working with native ads for over a year now, but for many people, these ads are still relatively new. Even a year in, the hardest thing about my job continues to be educating sales teams about native formats. And the same goes for advertisers—it’s our job at The New York Times to demystify component-based ads and explain why they're better for the whole ecosystem. With more education, sales teams can better sell native ads, and advertisers will start opting for more native formats.

The next generation of native ads

Taking what we’ve learned so far, I believe the next big leap for native ads is to deliver more meaningful, contextually-relevant experiences across an ever-broader spectrum of media formats and devices. This is important because The New York Times isn’t just a paper or a website anymore. It's a website. It's an app. It's a host of touchpoints and experiences where the user sits at the core. We're headed for a world that lives on an incredibly fractured series of screens and touch points -- and our challenge is to make sure that we are meeting and exceeding users’ expectations across all them.

We recently released Native Ads on DoubleClick across all screens — on the web and in apps — to all our partners. Watch the video below to learn more about The New York Times’ strategy and approach to native advertising or continue to DoubleClick.com to read the case study.

Posted by Nicholas Van Amburg
Managing Director of Ad Innovation, The New York Times

Aller Media increases viewability with better mobile ad experiences powered by Native Ads on DoubleClick

Publisher digitally recreates the experience of reading a glossy print magazine and attracts more brand advertisers with component-based native ad formats.

Aller Media is a leading, Scandinavian publisher that owns a variety of media outlets including KK.no, a landmark fashion and lifestyle magazine. With more of its users on mobile devices, KK.no invested in a responsive website to deliver contextually relevant experiences. But its ads, particularly the custom native formats, didn’t respond to the user's context in the same way as its content.

In late 2015, KK.no partnered with DoubleClick to build fully responsive, component-based native ads. The result: beautiful and seamless user experiences across mobile and desktop, increased ad viewability and greater impact for advertisers.

"With Native Ads on DoubleClick, KK.no saw over 85% growth in ad viewability on mobile without compromising user experiences. They actually love it. It’s a part of how they consume the content on the site."
Kirsti Engedal Alfheim, Head of Ad Operation, Aller Media

Visit DoubleClick.com to learn more and watch the video.

Posted by Nataliya Kozak
Product Marketing Manager, DoubleClick

Danielle Landress
Associate Product Marketing Manager, DoubleClick

Beautiful advertising made easy on web and apps with Native Ads on DoubleClick

People want great experiences wherever they’re consuming content – on the web, in apps, on every screen. Savvy publishers have responded by building smart, responsive websites and new app interaction models. But improving the content experience alone is not enough. Publishers need to evolve their advertising as well, from boxy banners to flexible and contextually relevant native ads that scale. To help them do that, we’re extending our native ads for apps solution to work across all screens – on the web and in apps – making it easier for publishers to set up, deliver, and measure directly-sold native ads everywhere.

Reducing complexity to scale beautiful native ads across screens

Running native ads across all of a publisher’s digital inventory has, until now, been an operationally complex process requiring hours spent manually coding and compiling individual ad creatives from advertiser-provided assets.

Now, DoubleClick for Publishers supports native creatives that easily scale and adapt to different content layouts on different screens. Instead of providing rigid, pre-defined ad creatives, advertisers can give publishers components that make up their ads – image, headline, copy, etc. Publishers set up a central library of native styles suited to their content and DoubleClick automatically compiles the creative from the components, applying the right style based on where users are consuming content.

These native creatives can run both in traditional banner slots and a new, responsive fluid ad slot in Google Publisher Tag and the Google Mobile Ads SDK. And ActiveView and third-party measurement are fully supported.

Flexing The New York Times’ native advertising strategy

Last year, The New York Times launched “Flex Frames”, a new suite of natively styled ads developed in-house. The goal was to extend innovative storytelling and beautiful user experiences to ads across all of their content platforms.

“We think better designed ads that play off the functionality and user experience of our site will allow us to grow our business.”
-Sebastian Tomich, Senior Vice President of Advertising & Innovation, The New York Times

Flex Frames was a hit with users and advertisers alike: CTRs were up 4-5X compared to regular 300x250 in-line units, and advertisers jumped at the chance to take advantage of new in-line video inventory.

Scaling Flex Frames, however, proved challenging. The team was dedicating too many hours to coding and compiling ads for review by advertisers.

The New York Times turned to DoubleClick’s new solution to serve these native ads more efficiently wherever their users may be – in apps, on the web, or even on AMP pages. By overlaying audience data, the team is able to optimize the creative presentation to match the editorial experiences that individual readers respond to the most, delivering compelling user experiences and great results.

“Performance on mobile is surpassing desktop, and that’s a big opportunity. We see our partnership with Google and DoubleClick as the answer to scale and that’s been the biggest challenge for advertisers trying to innovate today,” says Tomich.

The New York Times isn’t the only publisher benefitting from this technology. Today, more than 200 publishers globally, including Aller Media in Norway and Grupo Expansion in Mexico, are using DoubleClick to deliver fully responsive native ads across all their web and app properties.

DoubleClick’s goal has always been to help publishers thrive and deliver great advertising experiences with the least complexity. With our growing investment in native solutions for publishers, we’re excited to power ad experiences that are more engaging and seamless for users everywhere, unlocking brand spend in a way that’s sustainable and scalable.

Learn more about Native Ads on DoubleClick in our Help Center and experience their responsiveness in this interactive demo.

Posted by Tom Bender
Product Manager, DoubleClick

Growing programmatic revenue with First Look

As Jonathan said a few weeks ago, our goal has always been to help publishers thrive and create sustainable businesses with advertising. First Look was developed to help publishers maximize the revenue from all of their inventory by enabling them to give trusted programmatic buyers the opportunity to bid on 100% of their inventory -- even ahead of sponsorships and reservations. It’s simple to set up with no required code changes, zero added latency, and it works across all channels and formats. Since its preview in October 2015, 300+ publishers have leveraged First Look to grow programmatic revenue.

“First Look has been a great compliment to our monetization [strategy] and our ad stack. Since implementing it, Gannett has seen a 15% lift in eCPM of our programmatic channel.”
-Tim Wolfe, VP of Revenue Operations, Gannett

Publishers like About Inc. and Frankly Inc have also seen significant results with First Look.

“Given the appetite for First Look inventory, we have realized a material lift in programmatic revenue since the product was made available.”
-Scott Mulqueen, Vice President of Programmatic & Audience monetization, About, Inc.

“By leveraging First Look, we have been able to expose more inventory and maximize yield on premium users and content through a seamless & easy implementation. As our programmatic stack continues to mature, we see great potential for higher cpms and greater volume.”
-William Ammerman, Head of Advertising, Frankly Inc.

It’s been almost a month since we released First Look to all publishers and we’re happy to help them achieve higher yield for every impression while maintaining their user experience. If you want to learn more about Gannett’s strategy and approach to using First Look read more on DoubleClick.com.

Posted by Alex Shellhammer
Product Marketing Manager, DoubleClick

Improving yield, speed and control with DoubleClick for Publishers First Look and exchange bidding

Today we’re announcing that First Look is available to all DoubleClick for Publishers clients globally and that we’ve begun testing exchange bidding in Dynamic Allocation.

Our goal is to help publishers thrive and create sustainable businesses with advertising. With the transition to mobile, publishers only have a split second to deliver the most relevant and highest paying ads to maximize their overall yield. Research shows that an extra 1 second of load time on mobile can result in 58% higher bounce rates.1 That’s why we’ve been working on two new features that use the power of real-time bidding and the efficiency of server-side connections to generate greater revenue for publishers without compromising user experience.

Higher revenue with no client side code or added waiting

A few months ago, we announced the Beta of DoubleClick for Publishers First Look. Since then, we’ve had over 200 partners test the feature and the results have been great. Publishers like Gannett, Grupo Zeta, Gumtree, Sankei Digital, Scripps, Time Inc., and Zoopla have seen their programmatic revenue increase by double-digit percentages. Today, we’re happy to open this feature to all our DoubleClick partners.

“We want to monetize all of our inventory and all of our audiences to the greatest extent that we can. Since implementing First Look, we’ve seen a 15 percent lift in eCPMs of our programmatic channel.”
-Tim Wolfe, VP of Ad Operations, Gannett

Testing server-side connections for more accurate pricing

While First Look makes it easy for publishers to capture new revenue from high-paying buyers, we are also testing a new technology to help publishers manage yield between multiple exchanges and supply-side platforms (SSPs).

Exchange bidding in Dynamic Allocation will allow publishers to invite trusted third-party exchanges and SSPs to submit real-time prices using industry-standard RTB calls. These prices will be considered along with bids from the DoubleClick Ad Exchange and the publisher’s reservation campaigns to pick the highest-paying ad. Exchange bidding also empowers publishers with unified and accurate reporting on the revenue they are earning from each exchange/SSP. And just like First Look, exchange bidding works with no additional client-side code.

We are working on this new technology with exchanges like Index Exchange and Rubicon Project, along with a select group of publishers including About.com, Hearst, Meredith Corporation, and Zillow. Before we scale exchange bidding to more partners, we will evaluate the results from our pilot testing and consult with participating buyers, sellers, and exchanges/SSPs to ensure that this solution helps the programmatic marketplace continue to grow and thrive.

With First Look and exchange bidding in Dynamic Allocation, we are continuing to help publishers get the highest yield for every impression without sacrificing user experience.

Posted by Jonathan Bellack
Director, Product Management
1.Soata Case study: Mobile pages that are 1 second faster experience up to 27% increase in conversion rate”

Get the most from DoubleClick for Publishers and Ad Exchange

When we launched Publisher University two years ago, our goal was to create a destination to help you get the most from DoubleClick for Publishers and DoubleClick Ad Exchange so you could spend more time focusing on what you do best: creating great content.

Over the past two years we’ve listened to your feedback to ensure Publisher University has the right information you need, when you need it, so you can feel confident in your decisions. The new Publisher University offers training courses, videos, and updates to do just that. In addition, the new Publisher University helps you:

  • Feel confident in your decisions, with beginner through advanced content.
  • Track course progress over time so you never miss a step.
  • Access course content and trainings from any device.
  • Learn in the language most comfortable to you; choose from 11 languages.

Visit the new Publisher University today to begin getting the most from DoubleClick for Publishers and Ad Exchange, and be on the lookout for new training content to be continually added in the future.

Posted by Katelyn Zaleski
Technical Trainer, DoubleClick

Note: Publisher University is designed for publishes using DoubleClick Ad Exchange or DoubleClick for Publishers. If you’re currently using the Small Business edition of DoubleClick for Publishers, please visit the help center.

SDK-less mediation: A more efficient path to greater yield

Today, we're happy to announce SDK-less mediation for mobile apps in DoubleClick for Publishers, now in beta. People spend nearly 37 hours per month in apps, creating a significant revenue opportunity for publishers1. But maximizing revenue from app inventory is challenging. Demand for app inventory is highly fragmented and managing performance across multiple partners while maintaining their 3rd party SDKs is cumbersome.

Simplifying app yield

We developed SDK-less mediation in DoubleClick for Publishers to make it simpler and less time-consuming to manage yield across multiple mobile ad networks, including DoubleClick Ad Exchange. DoubleClick for Publishers automatically updates the CPMs for supported networks by collecting and analyzing reporting data on your behalf, removing the need to constantly monitor and adjust your settings. Also, we’ve made it easier to segment your inventory and control groups of networks that can access that inventory. Then to maximize your yield, our solution dynamically picks the best order to call those networks for every impression.

In the past, adding a new network to your mediation chain meant integrating and maintaining another SDK in your app—an error prone process that could lead to bugs, bloated code, or worse, security issues. Our SDK-less solution removes these hassles and makes it easy for you to add new partners by simply changing a few settings in your DoubleClick for Publishers account. Starting today, Aarki, Drawbridge, MdotM, and Smaato can be included in SDK-less mediation. Support for more networks is coming in the near future.

Publishers like Runtastic, New York Daily News, and Ubisoft have found DoubleClick for Publishers’s app mediation features extremely easy to set up:

"With SDK-less mediation we have a much better overview about our performance and the new UI is extremely user friendly, transparent and easy to use."
- Philipp Durstberger, Head of Advertising, Runtastic

"Mediation is brilliant, one of a kind, first of a kind, turnkey, simple to use and takes only a few minutes to set up. My favorite is the SDK-less feature which never existed but should have. I don’t have to beg product and engineering teams to install multiple SDKs to onboard various demand partners."
- Ilya Utkin, Director, Revenue Platforms and Operations, New York Daily News

“I was impressed by how quick it was to set up DoubleClick for Publishers Mediation with different networks, and how stable and efficient it’s been from day one.”
- Baptiste Chardon, Head of Mobile Monetization, Ubisoft

Maximizing yield for publishers has always been our goal. With the release of SDK-less mediation, we’re making it easier for you to make the most from your app inventory. SDK-less mediation is currently in beta and will be available to all publishers this spring. Talk to your DoubleClick account manager about getting started.

Posted by Gargi Sur
Product Manager, DoubleClick

1 http://www.nielsen.com/us/en/insights/news/2015/so-many-apps-so-much-more-time-for-entertainment.html

Programmatic Guaranteed: Now available to advertisers, publishers globally

Six months ago at the US DoubleClick Leadership Summit, we announced the start of testing for Programmatic Guaranteed, a new way to use programmatic pipes to execute direct deals. In this time, over 300 advertisers and 200 publishers have tested this capability, and we’ve seen impression volumes double every quarter. Based on your feedback, we’ve made several changes and significantly improved the product. So today, we’re announcing the public beta of Programmatic Guaranteed and opening it to any advertiser using DoubleClick Bid Manager or publisher using DoubleClick for Publishers*.

Programmatic direct spending was expected to reach $8 Billion in 2015 in the US alone - more than 50% of total programmatic display ad spend1. Initial steps to bring the benefits of programmatic to direct deals have been focused on automating the deal booking process. While that’s a good start, it only scratches the surface of what programmatic technology can do. The true value of programmatic direct will be achieved when the power of real-time, data-driven decisions is combined with access to brand safe, reserved publisher inventory currently available through direct sales. This will not only shorten the time it takes to book and execute high value reservations type deals, but also improve advertising performance.

That was our goal when developing Programmatic Guaranteed. It’s the only product available today that uses real-time bidding infrastructure to bring the power of programmatic to direct sales. Advertisers and agencies get access to premium guaranteed inventory with cross-campaign / advertiser optimization and frequency management across programmatic and reservation inventory. Publishers can lock in revenue through reservations, forecast against programmatic deals, and enjoy the ease of automated billing and collections. All that without the need to email tags, worry about creative controls, resolve discrepancies, or fax I/Os back and forth.

Finally, we’ve found that Programmatic Guaranteed is creating new opportunities for advertisers and publishers to connect. Here’s what some of our partners are saying about Programmatic Guaranteed:

“The way we stay ahead is by constantly experimenting and pushing technology to work for us. With Programmatic Guaranteed we can lock in revenue by selling a guaranteed number of impressions at pre-negotiated rates. We’ve seen great success with an initial batch of advertisers so far. Programmatic Guaranteed is simple and effective, and it’s ideally suited to the direct sales environment because clients really understand it.”
-Joe Alicata, VP Revenue Product and Operations, VOX Media

"As a premium publisher we will automate what today is manual. Programmatic Guaranteed is definitely an end to end solution. It is exactly what a publisher like Conde Nast needs to do more in a digital environment that is constantly changing and becoming more demanding."
-Elia Blei, Commercial Director Digital and Large Markets, Condé Nast

“At Generator Media we aim to provide a holistic solution for our clients. Including Programmatic Guaranteed in our offering allows us to manage valuable reserved buys alongside our open exchange and private marketplace activity. Doing so provides a level of frequency and messaging control previously unattainable across large scale digital media buys.”
-Russell Wagner, Director of Platform Integrations, Generator Media

"Programmatic Guaranteed helps the publisher deliver very high quality inventory to the advertiser. When we start a campaign, we always have to start with the publisher: we then fix the price with the publisher, define the placement, the timeline and then we define the volume. Through this, if you compare direct sales with Programmatic Guaranteed, we are returning better results."
-Andrea Di Fonzo, Managing Director, MediaCom Italy

Programmatic Guaranteed is now available to all marketers and buyers using DoubleClick Bid Manager, and all publishers using DoubleClick for Publishers. If you have a reservation deal that would benefit from the efficiencies of programmatic, reach out to your DoubleClick account team today to get started. We’re excited to bring this innovative advertising tool to the market and we look forward to your feedback on how we can best improve Programmatic Guaranteed during the public beta.

Posted by Kurt Spoerer
Senior Product Manager, DoubleClick

1 eMarketer, Oct 2015
* Programmatic Guaranteed is not currently available to publishers using DoubleClick for Publishers Small Business