Tag Archives: Google Partners

Get Your Business Online with a Workshop Near You During National Small Business Week

Blog Post NSBW edited GYBO workshop image (1).png

Next week is National Small Business Week, and our partners across the country are hosting free workshops in their communities. You’re invited to join us.

Through these workshops you can learn how to grow online and reach more customers. Be sure to check google.com/smallbusinessweek when the celebration begins on April 30 for more free resources and tools.  

Posted by Emily Harris, Program Manager, Get Your Business Online

Academy for Ads: On-The-Go Training for Google’s Ad Products

Becoming a digital advertising expert takes time, and it’s important to get off to a good start. Only 50 percent of marketers say they’re confident in their knowledge of digital advertising,1 despite the wide range of educational materials available – sometimes “more” isn’t the same as “better.” You’ve told us that you want quick, bite-sized training in more interactive formats. And we heard you.

We’re pleased to announce Academy for Ads, a new digital training platform designed to help you learn how to use Google’s ad products in a mobile-first world. We built Academy for Ads to promote learning on-the-go, whether you’re on a laptop, a desktop, or a mobile device.

Grow your Google product know-how
Guided by input from our team of product experts, Academy for Ads courses cover the topics that matter most to Google advertisers – from AdWords basics and the essentials of campaign management to bid strategies, reporting, optimization, and more ways to successfully advertise with Google.

Learning paths, Assessments, and Achievements
We’ve organized the courses into “Learning paths” that you can walk through at your own pace. At the end of each path, take an Assessment and earn an Achievement to show that you know your stuff. Earning an Achievement for AdWords helps prepare you to take the AdWords Certification exam in Google Partners, or try deeper education offerings such as AdWords Academy.

A few example Learning paths:
  • Digital concepts: Learn the essentials of online ads, including third-party ad-serving, programmatic buying, remarketing, and more.
  • Get started with AdWords: Learn the basics of AdWords and prepare for the AdWords Certification exam offered by Google Partners.
  • Get started with AdWords Display: Learn how you can show ads to your online audience via the Google Display Network.
  • Get started with DoubleClick Bid Manager*: Learn your way around Bid Manager, what it offers and how you can use it to manage your online marketing campaigns.
*Only accessible to DoubleClick Bid Manager clients

Academy for Ads also offers training for DoubleClick clients, with Learning paths covering Bid Manager and Ad Exchange – and more to come.

Get started
If you already use Google Partners, you can sign in through the Partners portal at g.co/learnwithpartners — or, you can go directly to g.co/AcademyforAds to sign up and start sampling courses and Learning paths. We’re constantly adding more content, so if you like what you learn, keep coming back for more.

1. 6 Fundamentals to Managing Digital Marketing in 2015, TFM Insights (January 2015)

It’s Now Easier than Ever to Find the Right Google Partner

Three years ago we launched Google Partners to help businesses connect with online professionals and agencies. Top Partners began earning their Google Partner badge by demonstrating their business was healthy, their clients were happy, and they were up to date with the latest product knowledge.

Since then, we received a number of requests from our Partners asking for a way to further differentiate themselves. Today, we’re excited to share the addition of Google Partner specializations.
The new feature is embedded into the Google Partner badge and designed to help businesses identify the right Partner for their specific business needs.

Partners can earn specializations in 5 areas of expertise:
  • Search
  • Mobile
  • Video
  • Display
  • Shopping
To earn a specialization, badged Partners will need at least one certified individual and a history of consistent product performance.
“The changes to the Google Partner program are exciting for potential advertisers and our company,” says Neal Gann, CEO of Showroom Logic. “These new specializations show Google’s commitment to better serve their Partners and help us highlight what makes our technology and team so unique. It should also help prospective clients make a clear choice because it's now easier for them to find top Partners that are aligned with their immediate goals.”
Additionally, we’re introducing a new Premier Google Partner badge.

The new badge is designed to recognize Partners who manage a substantial portfolio of Google advertising campaigns and deliver great results for their customers. Premier Partners will be required to maintain additional certification requirements and will receive increased support from Google.
"Google identifying and recognizing highly experienced agencies is a great step and a distinctive honor. We are thrilled to be a part of the new designation and look forward to displaying this badge," shares Joe Chura, CEO of Launch Digital Marketing.
We hope these updates will help businesses find the right Partner for their needs and allow our Partners to better differentiate themselves. Learn more at the new Google Partners homepage.

Introducing Google Partners: Connecting small businesses with trusted partners

Every business should have the help it needs to succeed on the web. Every day, agencies and web professionals work with businesses big and small to bring us closer to that reality.

Today, we’re excited to announce the launch of Google Partners. Our vision is simple – build true champions of the web and support them with the resources, training and support to help businesses succeed online.

Inspired by your feedback, we created Google Partners around three objectives. We’re here to help you:

  • Connect more closely with Google. With access to special events, training and the latest research and product updates, Partners stay ahead of the curve by working directly with Google.
  • Demonstrate credibility. The new Google Partner badge recognizes companies that excel with Google’s products. Their businesses are healthy, their customers are happy, and they use Google best practices.
  • Grow your business. Partners who’ve earned the badge are listed on Google Partner Search and get a direct connection to potential clients.

We’ve brought our existing programs together under this new platform, so you can find all the resources you need in one place: an easy path to certification via free Google exams, more access to Google experts and agency peers through the Partners community, and sales and marketing toolkits.

We’d love to have you and your agency join us for the Partners launch live stream today, Wednesday, October 2nd, at 9 am PDT. We'll take you behind the scenes of the new Google Partners program, give you a sneak peek into some new features and host thought leaders Dan Pink and Mitch Joel. See the full agenda here and watch the live stream at www.youtube.com/googlepartners   

To join Google Partners, please visit www.google.com/partners

Posted by the Google Partners Team


Google Partners is coming soon to other markets

Today we announced the launch of Google Partners in the United States. Partners is our new and improved program for agencies and online marketing professionals.

While the full functionality of Partners is not yet available outside the US, Canada, and Poland, today users worldwide can get early access to the all-new (and free) AdWords certification experience on Partners. For the first time ever, getting certified in AdWords is free of charge (formerly $50 USD per exam) and mobile-friendly. The new certification experience on Partners will completely replace the Google Certification Program on Nov. 13.

To get a sneak preview of the new program before the worldwide launch of Partners, sign up at google.com/partners.