Empowering Women Techmakers Around the World Through Localization

Posted by Marisa Pareti, on behalf of Women Techmakers

Women Techmakers creates visibility, community and resources for women in technology by hosting events, offering free training and piloting new initiatives with different groups and partners around the world. Earlier this year, we launched Women Techmakers in 60 Seconds, a YouTube series where we explain advanced technical topics in one minute or less.

Today, we’re excited to announce our partnership with the GDS Global Localization Program to expand the accessibility and reach of our content. Together, our teams will work to create a diverse user experience by reducing language and cultural barriers. Localization goes beyond translation. While references in the US might not be popular concepts in other countries, our passionate partners ensure they sound natural to people around the world.

We’re proud to produce a series that reaches, inspires, and educates the Google Developer Community all over the world. Every other Wednesday, we’ll publish a new episode discussing topics like APIs, Virtual Machines, and more. In the comments below the video, we’ll include additional resources for you to explore if you want a deeper dive into the video’s theme. Be sure to subscribe so you don’t miss an episode. If you’re interested in learning more and getting involved with Women Techmakers, check out our website and sign up to become a member.

Finding “A Space for Being” at Salone del Mobile in Milan

Do you have favorite music that helps you unwind after a long day? Is there a particular scent that transports you back to your childhood? Or does a soft blanket on your lap help you feel calmer as you sit down to read?

These reactions are our bodies’ responses to our surroundings, whether it's something we see, touch, smell, taste or hear. Designers intuitively consider these sensory inputs to evoke certain feelings in people. Neuroaesthetics, a scientific field of study that explores the impact of aesthetic experiences on human biology, offers insight into which inputs evoke specific responses. It’s the reason your heart rate may change when you touch certain fabrics and why your energy level could shift based on the colors around you.

Neuroaesthetics gives scientific backing to what designers have always known: design matters. It’s because of this intuition that our team of hardware designers built our Made by Google products using certain colors, like the Not Pink hue option for Pixel 3 phones, and specific textures, like the fabric base on the Google Home Hub. We always strive to build products that fit seamlessly into your life, and make you feel “at ease.”  

Today, we’re opening “A Space for Being,” our exhibit at the design conference Salone del Mobile Milano, that explores this connection and endeavors to make the impact of design more visible.

The exhibit, built in conjunction with Muuto Design, Reddymade Architecture and the International Arts + Mind Lab at John Hopkins University, is made up of three spaces furnished to look like rooms in a home. However, there is more than meets the eye in the overall design experience.

  • An artistic rendering of "A Space for Being," showing people moving throughout the walls of the exhibit.

    An artistic rendering of "A Space for Being," Google's 2019 Salone del Mobile Milano installation, which endeavors to explore neuroaesthetics and was developed in partnership with Mutto, Reddymade Architecture and the International Arts + Mind Lab at Johns Hopkins University. Visitors spend five minutes in each of the three rooms engaging with their surroundings.

  • A neutral-colored room with navy couches and soft lighting.

    The first of the three spaces for being, called "Essential."

  • A room with diagonal lights across the walls and a table with green and pink chairs.

    A Space for Being's second room, "Vital."

  • An off-white colored room with a table, chairs and different-shaped mirrors on the wall.

    "Transformative," visitors' final stop before receiving a customized readout of their experience.

  • Pastel-colored wristbands on a table.

    When guests visit "A Space for Being," we ask them to put on these specially-made bands that capture how they respond to each room. Before their data is deleted from the band, each user receives a customized printout describing the space where they felt most "at ease."

Each space features a distinct look, feel, scent and sound, complete with unique textures, colors and design elements. As attendees walk through the spaces, they’ll wear a specially-made wristband that measures biological responses such as heart activity, breathing rate, skin temperature, skin conductivity and motion. At the end, before each guest’s data is deleted, they’ll see a visual representation of their response to each room and receive a customized readout that suggests which space made them feel most “at ease.”


Take a look at some of our spaces in the photos above, and think about what makes yours “A Space for Being.”

Grow with Google comes to NYC

I was raised by a single mom who worked multiple jobs, and despite being generally exhausted, she stressed the importance of hard work and perseverance. Following her example, as a kid not only did I work hard in school, I dove into after-school activities. From there, I received a full scholarship to a prestigious secondary school, and went on to a career here at Google. Today, my passion for creating opportunities for others is rooted in the opportunities afforded to me. That’s why I'm proud to be involved with Grow with Google, our program to help individuals and small businesses gain the skills that can set them up for success, today and in the future.

From Albuquerque to Bozeman to Cleveland, Grow with Google has criss-crossed America, supporting diverse people looking to use digital skills to find jobs, advance their careers and grow their businesses. Today, we’re bringing the tour to New York City for five months with the opening of the Grow with Google NYC Learning Center—right on the ground floor of our Chelsea office, in the heart of Manhattan.

Open to everyone, the Grow with Google NYC Learning Center will offer free hands-on workshops in partnership with community organizations, one-on-one coaching and community events. The 11,000 square foot space will have three classrooms, offering multiple classes per day and will be open six days a week.

Learning Center classes will cover a range of topics all focused on digital skills. So whether you're a business owner who wants to reach new customers, an educator interested in bringing digital tools into your classroom, or looking to learn new skills to grow your career—there’s a class for you. Several hours a week, we'll have Googler experts on hand to answer specific questions through one-to-one coaching. We’re also partnering with other local community organizations dedicated to digital skills building and training, including Goodwill, Per Scholas, Hudson Guild and many others.

We're proud to set up the Learning Center in New York City, home to our largest office outside of California. We started in the city nearly 20 years ago with a few Googlers working out of a Starbucks on 86th Street; today, we’re home to over 7,000 employees across three buildings. Recently, we announced that we’ll invest over $1 billion to establish a new campus here, Google Hudson Square. As we plan to grow our own presence in New York, it’s our responsibility to support the neighborhoods and communities we call home.

Since 2011, Google has contributed more than $150 million in grants and employee-matched giving to New York nonprofit institutions. We’ve partnered with the New York City Public Library System to provide free Wi-Fi hotspots to public school students and families without home internet access. To help create economic opportunities citywide, we’ve funded programs like MotherCoders NYC, provided space to organizations like Black Girls Code and hosted Cornell Tech while its permanent campus on Roosevelt Island was under construction. And just last month, we opened a new lab for CodeNext for Black and Latinx high school students to learn coding and gain the skills and inspiration they need for long and rewarding careers in computer science-related fields.

The Grow with Google NYC Learning Center is the next chapter in our commitment to helping create economic opportunity and, in doing so, strengthening our ties to our neighborhood and the five boroughs. To learn more and sign up for free classes at the Learning Center, visit g.co/GrowNYC. My hope is that New Yorkers will be able to access opportunities here like the ones I was lucky to have growing up.

5 steps to improve media performance using Google Analytics

This is the second post in a series about how linking Google Analytics and Google Ads can help marketers gain deeper insights, create smarter campaigns, and drive better business outcomes.


Today’s customers expect the right message at the right time—even as their journeys become more fast-paced and less linear. How are marketers responding? With ad experiences that aim to be assistive and personalized. To create these experiences, marketers are turning to integrated analytics and ads.


In our new guide about linking Google Analytics and Google Ads, we highlight some of the actionable steps you and your team can take to deliver the right ad at the right time.


Step 1: Link your accounts

Linking Google Analytics and Google Ads puts insight-gathering and ad creation side by side—so that you can easily create campaigns that are informed by detailed site metrics and conversion data. And linking your accounts only requires a few easy steps. Here’s how to get started.


Step 2: Activate Cross Device capabilities

Cross Device capabilities in Analytics help you understand how your customers are behaving across their different devices so that you can optimize your strategy. For instance, you might find that, based on cross device insights, you want to increase your mobile ad spend to drive more conversions. Activating Google signals makes Cross Device capabilities available to you.


Step 3: Create an Analytics audience and share with Google Ads

When you create an audience in Analytics then share it with Google Ads, you’re able to create ad campaigns that are specifically tailored to specific segments of your audience. For instance, you can create an audience of all of your returning customers, then create a Google Ads campaign specifically for this audience. Here's how you get started sharing audiences in Google Ads.


Step 4: Create and import Goals

Goals in Google Analytics can represent any site metric you find important—such as time spent on your site, a specific action taken on your site, or a conversion. Importing these Goals into Google Ads enables you to access valuable conversion insights and site engagement metrics right in Google Ads. Here’s how  to create Goals in Analytics and then import them into Google Ads.   


Step 5: Generate and view reports

When you link Google Analytics and Google Ads, you gain access to a variety of reports about your Google Ads campaigns right in your Analytics account — giving you important campaign performance insights that can be used to improve your marketing strategy. Learn more about Acquisition, Behavior, and Conversion reports.


Read our new guide to read about how bringing Google Analytics and Google Ads together can bring your media performance to the next level.


In case you missed how integrating Google Analytics and Google Ads can be a marketer's solution to delivering experiences that meet consumers’ rising expectations, check out our post Google Analytics and Google Ads: A Powerful Pairing. Next up, we'll cover how you can easily gather the insights you need to better understand the customer journey with Google Analytics.

Source: Google Ads


The cloud demystified: How it works and why it matters

Whether you’re backing up photos or streaming our favorite TV shows, you may know it’s all made possible by the cloud. But for a lot of us, that’s where the understanding ends. With Next ’19, Google Cloud’s annual customer conference, this week, it’s a good time to ask: What is this cloud, anyway?

Before cloud, businesses maintained fleets of computers (known as “servers” in tech speak) to create websites and apps, and to equip employees with the software needed to build them. Those computers stayed in a server room or a nearby data center, connected by an internal network and to the broader internet. A company’s IT team had to monitor all those computers, network cables and other equipment—and keep it all working for employees, under budget. So that meant that every few years, the IT team bought new computers and took care of any maintenance and upgrades, like adding a new networking line or new software.

Cut to today: we have faster computing speeds and better internet connectivity, and these have made it easier for computers around the world to connect quickly. It’s no longer necessary for businesses to own servers and data centers. Since Google already has a massive global network—made up of things like our own data centers and undersea cables—we can provide that infrastructure to businesses so they can build products and services. In a nutshell, that’s what Google Cloud is—access to Google’s global infrastructure and all the state-of-the-art tools we’ve created over time to serve Google’s billions of users.

This new way of building in the cloud has resulted in changes to the way that companies use computers and other technology.

Why is the cloud such a big deal?

The cloud took the tech world by storm, and it keeps growing for consumer and business uses. Companies want to use the newest, fastest technology, which isn’t possible when you’re only buying new computers every few years.

Public cloud providers allow companies to use the newest technology without having to buy and maintain it themselves. Google Cloud, for example, maintains complicated networks that can quickly move data around the world. Keeping information secure, a challenge for businesses, is also easier with the cloud, since encryption is built in. Plus, the huge scale of cloud means it can run apps faster.

Cloud companies can also be more efficient with space and power. At Google, we buy enough wind and solar to offset the electricity we use, so our customers can get sustainability benefits they might not get on their own.
Cooling towers at a data center in Belgium.png

Cooling towers at a data center in Belgium

How does cloud affect your everyday life?

When businesses started using the cloud, their customers started using the cloud, too. It makes lots of what we do on our phones, tablets, and laptops possible. For example, Gmail became popular pretty quickly, because it offered a lot more storage so you could keep all your emails—even ones with large attachments. Gmail works because instead of storing emails on one limited server somewhere, a giant network of servers stores those emails. When you check your email, a server in one of those data centers is finding and downloading your newest emails and routing them to your computer or phone. Plus, because Gmail is cloud-based, this opens up opportunities for machine learning to help you in ways you might not notice, like blocking phishing and spam attempts to your inbox.  

What do people talk about at a cloud conference?

When 30,000 or so people converge in San Francisco at Google Cloud Next ’19 this week, they’ll be choosing from hundreds of sessions, panels, and tutorials to learn about cloud computing. Some attendees may be just getting started with the cloud and need to learn the basics, while others are exploring advanced concepts like AI and machine learning. Lots of the sessions explain how Google Cloud-specific products can be used. There are sessions on connecting products from outside of Google Cloud into ours and showing business users how to move their data into the cloud.

That’s your start to understanding cloud. If you want to learn more, tune in to our Next livestream all week.

Source: Gmail Blog


The cloud demystified: How it works and why it matters

Whether you’re backing up photos or streaming our favorite TV shows, you may know it’s all made possible by the cloud. But for a lot of us, that’s where the understanding ends. With Next ’19, Google Cloud’s annual customer conference, this week, it’s a good time to ask: What is this cloud, anyway?

Before cloud, businesses maintained fleets of computers (known as “servers” in tech speak) to create websites and apps, and to equip employees with the software needed to build them. Those computers stayed in a server room or a nearby data center, connected by an internal network and to the broader internet. A company’s IT team had to monitor all those computers, network cables and other equipment—and keep it all working for employees, under budget. So that meant that every few years, the IT team bought new computers and took care of any maintenance and upgrades, like adding a new networking line or new software.

Cut to today: we have faster computing speeds and better internet connectivity, and these have made it easier for computers around the world to connect quickly. It’s no longer necessary for businesses to own servers and data centers. Since Google already has a massive global network—made up of things like our own data centers and undersea cables—we can provide that infrastructure to businesses so they can build products and services. In a nutshell, that’s what Google Cloud is—access to Google’s global infrastructure and all the state-of-the-art tools we’ve created over time to serve Google’s billions of users.

This new way of building in the cloud has resulted in changes to the way that companies use computers and other technology.

Why is the cloud such a big deal?

The cloud took the tech world by storm, and it keeps growing for consumer and business uses. Companies want to use the newest, fastest technology, which isn’t possible when you’re only buying new computers every few years.

Public cloud providers allow companies to use the newest technology without having to buy and maintain it themselves. Google Cloud, for example, maintains complicated networks that can quickly move data around the world. Keeping information secure, a challenge for businesses, is also easier with the cloud, since encryption is built in. Plus, the huge scale of cloud means it can run apps faster.

Cloud companies can also be more efficient with space and power. At Google, we buy enough wind and solar to offset the electricity we use, so our customers can get sustainability benefits they might not get on their own.
Cooling towers at a data center in Belgium.png

Cooling towers at a data center in Belgium

How does cloud affect your everyday life?

When businesses started using the cloud, their customers started using the cloud, too. It makes lots of what we do on our phones, tablets, and laptops possible. For example, Gmail became popular pretty quickly, because it offered a lot more storage so you could keep all your emails—even ones with large attachments. Gmail works because instead of storing emails on one limited server somewhere, a giant network of servers stores those emails. When you check your email, a server in one of those data centers is finding and downloading your newest emails and routing them to your computer or phone. Plus, because Gmail is cloud-based, this opens up opportunities for machine learning to help you in ways you might not notice, like blocking phishing and spam attempts to your inbox.  

What do people talk about at a cloud conference?

When 30,000 or so people converge in San Francisco at Google Cloud Next ’19 this week, they’ll be choosing from hundreds of sessions, panels, and tutorials to learn about cloud computing. Some attendees may be just getting started with the cloud and need to learn the basics, while others are exploring advanced concepts like AI and machine learning. Lots of the sessions explain how Google Cloud-specific products can be used. There are sessions on connecting products from outside of Google Cloud into ours and showing business users how to move their data into the cloud.

That’s your start to understanding cloud. If you want to learn more, tune in to our Next livestream all week.

Source: Gmail Blog


YouTube delivers Coachella 2019 to millions of global music fans with official two-weekend live stream

For the ninth year in a row, YouTube continues to take the magic of Coachella beyond the Indio desert and into the homes and phones of millions of people around the world with the exclusive two-weekend live stream of Coachella 2019. YouTube is providing a global stage for artists and fans to connect with live stream performances from headliners to some of the biggest artists on the rise, including Childish Gambino, Ariana Grande, Tame Impala, Kacey Musgraves, Billie Eilish, BLACKPINK, Juice WRLD, Kid Cudi, Wiz Khalifa, Gryffin, Maggie Rogers, Chvrches Little Zimz, Cola Boyy and many more.

YouTube Music is turning it up a notch at Coachella 2019, making sure music fans — no matter where they are — can enjoy the world’s preeminent music festival in convenient and immersive new ways.

Weekend 1 Live Stream (April 12-14)


YouTube’s Weekend 1 live stream, presented by T-Mobile in the U.S., and Garnier and Coca-Cola in Canada, will give music fans around the world the best seats in the desert for groundbreaking performances from their favorite artists when they tune into Coachella’s YouTube Channel on any screen (desktop, mobile and living room) and within the YouTube Music app.

Fans tuning in will have their choice of three live stream feeds with different artists performing simultaneously. Programming starts at 4 p.m. PT on Friday, April 12, and runs through the weekend. To ensure you don’t miss your favorite performance, personalized viewing schedules can be created and live stream channels will automatically change to artists selected by fans.

Highlights from the weekend will be available through a video-on-demand hub, with co-hosts Nadeska Alexis, Valerie Lee, and special guests to bring fans interviews with artists and creators from throughout the festival.

First-Ever Weekend 2 Coachella Curated Live Stream (April 19-21)


For the first time ever, YouTube Music and Coachella will keep the cameras rolling on weekend 2, with a carefully curated live stream sponsored by Pantene and CALVIN KLEIN in the U.S., and Garnier and Coca-Cola in Canada. Coachella Curated, hosted by Jason Bentley from KCRW, will take a deep dive into the festival experience and deliver fans a slate of original content—encore and live performances, artist commentary, mini-docs, animated adventures and more—to accompany the best bits of live music and in-studio interviews with Coachella performers.

Coachella Curated sets its sights on artists from across the line-up and captures them on-site and off, spanning the globe to share stories from the homes of headliner performers, festival favorites and newly discovered talent. These traveling tales—filmed on six continents with Coachella’s Paul Tollett—offer a unique look at the multinational energy that comes together on the Empire Polo Grounds before beaming back out via YouTube.

Confirmed artists appearing in the Coachella Curated live stream display the diversity of talent taking the stage in Indio. Weekend 2 programming and live stream schedule will be available soon.

Experience Coachella Through the YouTube Music App


The YouTube Music app (iOS, Android) will be home to this year’s most complete Coachella music experience with the launch of live streaming. Whether you’re at home on the couch or at the pool in Indio, you can enjoy playlists based on this year’s lineup, such as The Lineup, Hip-Hop, and Latin. Watch or listen in audio-only mode to the live stream both weekends, and check out performance clips after the festival is over.

Live from New York City’s Times Square


YouTube will make history with a first-ever broadcast of a festival live stream on New York City’s iconic Times Square big screen, giving East Coast music fans a chance to gather together and share in the Coachella experience. YouTube will stream BLACKPINK’s highly anticipated performance on The Beast screen in Times Square at 11:50 p.m. ET on Friday, April 12, 2019.

Miquela Interviews Performers at Coachella 2019!


2019 will go down as Lil Miquela's first-ever appearance at Coachella and first time hosting on video! The 19-year-old robot is teaming up with YouTube Music to host artist interviews with 2019 Coachella performers, including J Balvin, King Princess, and more. Check out her interviews during the webcast on Coachella’s YouTube Channel and across @youtubemusic and @youtube on social media.

Subscribe to Coachella’s YouTube channel for up-to-date information on when your favorite artists are streaming live, and follow @youtubemusic on Instagram and Twitter to watch the latest videos and relive past moments.

Source: YouTube Blog


The cloud demystified: How it works and why it matters

Whether you’re backing up photos or streaming our favorite TV shows, you may know it’s all made possible by the cloud. But for a lot of us, that’s where the understanding ends. With Next ’19, Google Cloud’s annual customer conference, this week, it’s a good time to ask: What is this cloud, anyway?

Before cloud, businesses maintained fleets of computers (known as “servers” in tech speak) to create websites and apps, and to equip employees with the software needed to build them. Those computers stayed in a server room or a nearby data center, connected by an internal network and to the broader internet. A company’s IT team had to monitor all those computers, network cables and other equipment—and keep it all working for employees, under budget. So that meant that every few years, the IT team bought new computers and took care of any maintenance and upgrades, like adding a new networking line or new software.

Cut to today: we have faster computing speeds and better internet connectivity, and these have made it easier for computers around the world to connect quickly. It’s no longer necessary for businesses to own servers and data centers. Since Google already has a massive global network—made up of things like our own data centers and undersea cables—we can provide that infrastructure to businesses so they can build products and services. In a nutshell, that’s what Google Cloud is—access to Google’s global infrastructure and all the state-of-the-art tools we’ve created over time to serve Google’s billions of users.

This new way of building in the cloud has resulted in changes to the way that companies use computers and other technology.

Why is the cloud such a big deal?

The cloud took the tech world by storm, and it keeps growing for consumer and business uses. Companies want to use the newest, fastest technology, which isn’t possible when you’re only buying new computers every few years.

Public cloud providers allow companies to use the newest technology without having to buy and maintain it themselves. Google Cloud, for example, maintains complicated networks that can quickly move data around the world. Keeping information secure, a challenge for businesses, is also easier with the cloud, since encryption is built in. Plus, the huge scale of cloud means it can run apps faster.

Cloud companies can also be more efficient with space and power. At Google, we buy enough wind and solar to offset the electricity we use, so our customers can get sustainability benefits they might not get on their own.
Cooling towers at a data center in Belgium.png

Cooling towers at a data center in Belgium

How does cloud affect your everyday life?

When businesses started using the cloud, their customers started using the cloud, too. It makes lots of what we do on our phones, tablets, and laptops possible. For example, Gmail became popular pretty quickly, because it offered a lot more storage so you could keep all your emails—even ones with large attachments. Gmail works because instead of storing emails on one limited server somewhere, a giant network of servers stores those emails. When you check your email, a server in one of those data centers is finding and downloading your newest emails and routing them to your computer or phone. Plus, because Gmail is cloud-based, this opens up opportunities for machine learning to help you in ways you might not notice, like blocking phishing and spam attempts to your inbox.  

What do people talk about at a cloud conference?

When 30,000 or so people converge in San Francisco at Google Cloud Next ’19 this week, they’ll be choosing from hundreds of sessions, panels, and tutorials to learn about cloud computing. Some attendees may be just getting started with the cloud and need to learn the basics, while others are exploring advanced concepts like AI and machine learning. Lots of the sessions explain how Google Cloud-specific products can be used. There are sessions on connecting products from outside of Google Cloud into ours and showing business users how to move their data into the cloud.

That’s your start to understanding cloud. If you want to learn more, tune in to our Next livestream all week.

Source: Gmail Blog


Sunset of the Ad Manager API v201805

On Friday, May 31, 2019, in accordance with the deprecation schedule, v201805 of the Ad Manager API will be sunset. At that time, any requests made to this version will return errors.

If you’re using any of Google’s client libraries, you should allow extra time to migrate off of v201805, since it was the last version before the DFP API became the Google Ad Manager API. For details on what’s changed, each client library has a migration guide: Java, Python, .NET, PHP, and Ruby.

When you’re ready to upgrade, check the release notes to identify any breaking changes (such as the change to the capitalization of DateTime.timeZoneId in v201811). Then, grab the latest version of your client library and update your code. As always, don't hesitate to reach out to us on the developer forum with any questions.

To be notified of future sunsets, join the Ad Manager API Sunset Announcements group and adjust your notification settings. If you are an administrator on your network, you can also receive notifications when an application is making requests to your network using a deprecated version, as explained in this post.
 - , Ad Manager API Team

How advanced is your organization’s data strategy?

For news and media organizations, audience is king. But how they use insights to adjust their editorial and revenue strategies varies widely across the industry. Deloitte, in partnership with the Google News Initiative, conducted a global study to help publishers responsibly analyze and activate their data to improve user engagement, increase direct-paying relationships with readers, and drive revenue from advertising.

During the study, Deloitte interviewed 80 executives from 50 leading news and media companies in 16 countries, from print to digital. Along the way, Deloitte uncovered stark contrasts in these organizations' level of data maturity. While three-quarters of publishers acknowledge the value of data-driven decision making, less than half are able to use their data effectively.

The most successful news and media companies use audience data to drive innovation across editorial products and revenue strategies, but many still struggle to prioritize data investment over other competing business needs. In its report, "Digital transformation through data: how news and media companies to drive value with data," Deloitte placed each organization into one of four categories.

Deloitte’s data maturity scale:

  • Nascent: For these media companies, the data journey has barely begun. While they've been collecting basic information such as page views for some time, digital initiatives are not a priority for top management, and they have so far failed to make adequate investments in essential tools and technologies.
  • Developing: These news organizations have garnered some success from utilizing data but still struggle to implement new tools and processes into their workflows.
  • Mature: Data-driven decisions are second nature to mature media companies across much of their operations, but there are still instances where data takes a back seat to gut instinct and old ways of doing business.
  • Leading: These media organizations see data as the key to their future success and have adopted a culture of continuous experimentation and innovation. Increasingly, these organizations think of themselves as technology companies that generate news products.

Where does your media organization fall on the maturity scale?

The first step on your journey to becoming a data-informed organization is to understand where you are, as well as where you need to be. Our interactive Data Maturity Benchmarking Tool can help you figure it out. After taking your self assessment, download the data activation guide to see what steps you can take to improve your data maturity. This guide outlines the top nine publisher use cases for data to drive user engagement and monetization.  In it, you’ll also find the four key organizational foundations you'll need to execute any of the use cases.