Tag Archives: Events

Join our first Virtual Webmaster Unconference


While the in-person Webmaster Conference events are still on hold, we continue to share insights and information with you in the Webmaster Conference Lightning Talks series on our YouTube channel. But we understand that you might be missing the connection during live events, so we’d like to invite you to join a new event format: the first Virtual Webmaster Unconference, on August 26th, at 8AM PDT!

What is the Virtual Webmaster Unconference?

Because we want you to actively participate in the event, this is neither a normal Webmaster Conference nor a typical online conference. This event isn't just for you - it's your event. In particular, the word "Unconference" means that you get to choose which sessions you want to attend and become an active part of. You will shape the event by taking part in discussions, feedback sessions and similar formats that need your input. 


It's your chance to collaborate with other webmasters, SEOs, developers, digital marketers, publishers and Google product teams, such as Search Console and Google Search, and help us to deliver more value to you and the community.

How does it work?

We have opened the registration for a few more spots in the event again. If you're seeing "registration is closed", the spots have filled up already. We may run more events in the future, so keep an eye on our Twitter feed and this blog.



As part of the registration process, we will ask you to select two sessions you would like to participate in. Only the sessions that receive the most votes will be scheduled to take place on the event day, so make sure you pick your favorite ones before August 19th!


As we have limited spots, we might have to select attendees based on background and demographics to get a good mix of perspectives in the event. We will let you know by August 20th if your registration is confirmed. Once your registration is confirmed, you will receive the invitation for the Google Meet call on August 26th with all the other participants, the MC and the session leads. You can expect to actively participate in the sessions you're interested in via voice and/or video call through Google Meet. Please note that the sessions will not be recorded; we will publish a blog post with some of the top learnings after the event.


We have very interesting proposals lined up for you to vote on, as well as other fun surprises. Save your spot before August 19th and join the first ever Virtual Webmaster Unconference!

Posted by Martin Splitt, Search Relations Team

Three opportunities to connect with Google Open Source in June

One of our biggest challenges this year has been finding opportunities to stay connected with the many open source communities that we collaborate with across projects. As we continue to develop new ways of creating convenings with our different stakeholders, here are three opportunities to connect with Google Open Source later this month.

24 hours of Google Cloud Talks by DevRel

When: June 23, 2020
What: This is a free, digital series, organized by Google Developer Relations team, offering practitioners an opportunity to connect with our technical experts and deepen their awareness and knowledge of a variety of Google Cloud solutions including ML/AI, Serverless, DevOps, and many more.

Talks by Google Open Source:

June 23

OpenJS World

When: June 23-24, 2020
What: Organized by The Linux Foundation, and sponsored by Google, this annual event brings together the JavaScript and web ecosystem including Node.js, Electron, AMP and more. In 2020, we’re going virtual to learn and engage with leaders deploying innovative applications at massive scale.

Talks by Google Open Source:

June 23
June 24

Open Source Summit North America

When: June 29 – July 2, 2020
What: Organized by The Linux Foundation, and sponsored by Google, this event connects the open source ecosystem under one roof, summoning over 2,000 participants across 15 conference rooms. It’s a unique environment for cross-collaboration between developers, sysadmins, devops, architects, program and product managers and others who are driving technology forward.

Talks by Google Open Source:

June 29
June 30
If you attend any of these talks, and plan to share, you can tag @GoogleOSS on Twitter. We hope to see and connect with many of you at these virtual events!

By María Cruz, Google Open Source

This year in Search Spam – Webspam report 2018

Google aims to provide the highest quality results for any search. As part of this, we take action to prevent what we call “webspam” from degrading the search experience, content and behaviors that violate our webmaster guidelines. Our efforts help ensure that well under 1 percent of results visited by users are for spammy pages. Here’s more about how we fought webspam in 2018.



Google webspam trends and how we fought webspam in 2018



Of the types of spam we fought in 2018, three continue to stand out:


Spam on hacked websites: We reported in 2017 that we had seen a substantial reduction of spam from hacked websites in search results. This trend continued in 2018, with faster discovery of hacked web pages before they affect search results or put someone in harm’s way.   While we reduced how spam on hacked sites affects search, hacked websites remain a major security problem affecting the safety of the web. Even though we can’t prevent a website hack from happening, we’re committed to helping webmasters whose websites have been compromised by offering resources to help them recover from a hacked website. 


User-generated spam: A particular type of spam known as User-generated spam has been a continued focus for us. User-generated spam includes spammy posts on forums, as well as spammy accounts on free blogs and platforms, none of which are meant to be consumed by human beings, and all of which disrupt conversations while adding no value to users. In 2018, we were able to reduce the impact on search users from this type of spam by more than 80%. While we can’t prevent websites from being exploited, we do want to make it easier for website owners to learn how to protect themselves, which is why we provide resources on how to prevent abuse of your site’s public areas.


Link spam: We continued to protect the value of authoritative and relevant links as an important ranking signal for Search. We continued to deal swiftly with egregious link spam, and made a number of bad linking practices less effective for manipulating ranking. Above all, we continued to engage with webmasters and SEOs to chip away at the many myths that have emerged over the years relating to linking practices. We continued to remind website owners that if you simply stay away from building links mainly as an attempt to rank better and focus on creating great content, you should not have to worry about any of the myths or realities. We think that one of the best ways of fighting spam of all types is by encouraging website owners to just create great quality content. Resources such as the SEO starter-guide highlight best practices and bust some common myths and misconceptions related to what it takes to appear well in Google Search results. Reporting link spam is also a great way to assist us in fighting against this type of abuse and to help preserve fairness in Search ranking.



Working with users, webmasters and developers for a better web

Everyday users continue to help us find spam, malware and other issues in Search that escape our filters and processes by reporting spam on search, reporting phishing or  reporting malware. We received over 180,000 search spam user reports and we were able to take action on 64% of the reports we processed. These reports truly make a difference and we’d like to thank all of you who submitted them. 


We think it’s important to let website owners known when we detect something wrong with their website. In 2018, we generated over 186 million messages to website owners calling out potential improvements, issues and problems that could affect their site’s appearance on Search results. We can only deliver these notifications to site owners that verified their sites in Search Console, and we successfully delivered 96 million of those messages. The rest of the messages will be kept linked with the website for as long as they are relevant, so they can be seen when a webmaster successfully registers their site in Search Console. The majority of these messages were welcoming new users to Search Console, and the second largest group was informing registered Search Console users when Mobile-First Indexing became available. Of all messages, slightly over 2%—about 4 million—were related to manual actions resulting from violations of our Webmaster Guidelines. 


High quality content keeps spam off of search results, and we continued to improve the tools and reports we offer for webmasters that create that content. The Google Search Console was completely rebuilt from the ground up to provide both new and improved reports (Performance, Index Coverage, Links, Mobile Usability report), as well as brand new features (URL Inspection Tool and Site and User management). This improved Search Console graduated out of beta in 2018 and is now available generally to all registered website owners.


We didn’t forget the front-end developers who make the modern web work, and focused on helping them make their sites great for users and also search-friendly regardless of whether they are on a CMS, roll their own CSS and JS, or build on top of a web framework. With the new SEO audit capability in Lighthouse, the open-source and automated auditing tool for improving the quality of web pages, developers and webmasters can now run actionable SEO health-checks on their pages and quickly identify areas for improvement.


We also engage directly with website owners to provide help with thorny issues. Our dedicated team members meet with webmasters around the world regularly, both online and in-person. We delivered more than 190 online office hours, online events and offline events in more than 76 cities, to audiences totaling over 170,000 including SEOs, developers and online marketers. We hosted four search events in Tokyo, Singapore, Zurich and Osaka as well as an 11-city Search Conference in India. In 2018, we started live office hours in Spanish on top of English, French, German, Hindi and Japanese, where Webmasters can find help, tips and useful discussion on our Google Webmaster YouTube channel. Product experts continued to help webmasters find solutions through our official support forums in over a dozen languages. 


We look forward to continuing our work to deliver a spam-free Search experience to all in 2019!


Posted by Juan Felipe Rincón, Webmaster Outreach, Dublin

ZuriHac 2018: Haskell hackathon in Rapperswil

Google Open Source recently co-sponsored a three-day hackathon for Haskell, an open source functional programming language. Ivan Krišto from Google’s Zürich office talks more about the event below.

Over the weekend of June 9th, Rapperswil, Switzerland became a home for 300 Haskellers. Hochschule für Technik Rapperswil hosted the seventh annual ZuriHac, the biggest Haskell Hackathon in Europe. ZuriHac is a free, international coding festival with the goal to expand our community and to build and improve Haskell libraries, tools and infrastructure.

Participants could choose to hack all day long, attend the Haskell beginners course led by Julie Moronuki, join the Glasgow Haskell Compiler (GHC) DevOps track organized by GHC contributors with the goal to bring in new contributors, listen to the Haskell flavoured talks, or socialize and swim in the lake. The event was colocated with C++ standardization committee meetings which offered a unique opportunity for sharing ideas between the two communities.

Here is a short summary of featured talks at ZuriHac.
The event concluded with a presentation of the results of the three day hackathon: project presentations.

Video by Hochschule für Technik Rapperswil.

Once again, we broke the attendance record! We’re already preparing for ZuriHac 2019 and hope to keep up this amazing growth. See you next year!

By Ivan Krišto, Software Engineer

Googlers on the road: CLS and OSCON 2018

Next week a veritable who’s who of free and open source software luminaries, maintainers and developers will gather to celebrate the 20th annual OSCON and the 20th anniversary of the Open Source Definition. Naturally, the Google Open Source and Google Cloud teams will be there too!

Program chairs at OSCON 2017, left to right:
Rachel Roumeliotis, Kelsey Hightower, Scott Hanselman.
Photo used with permission from O'Reilly Media.
This year OSCON returns to Portland, Oregon and runs from July 16-19. As usual, it is preceded by the free-to-attend Community Leadership Summit on July 14-15.

If you’re curious about our outreach programs, our approach to open source, or any of the open source projects we’ve released, please find us! We’re eager to chat. You’ll find us and many other Googlers throughout the week on stage, in the expo hall, and at several special events that we’re running, including:
Here’s a rundown of the sessions we’re hosting this year:

Sunday, July 15th (Community Leadership Summit)

11:45am   Asking for time and/or money by Cat Allman

Monday, July 16th (Tutorials)

9:00am    Getting started with TensorFlow by Josh Gordon
1:30pm    Introduction to natural language processing with Python by Barbara Fusinska

Tuesday, July 17th (Tutorials)

9:00am    Istio Day opening remarks by Kelsey Hightower
9:00am    TensorFlow Day opening remarks by Edd Wilder-James
9:05am    Sailing to 1.0: Istio community update by April Nassi
9:05am    The state of TensorFlow by Sandeep Gupta
9:30am    Introduction to fairness in machine learning by Hallie Benjamin
9:55am    Farm to table: A TensorFlow story by Gunhan Gulsoy
11:00am  Hassle-free, scalable machine learning with Kubeflow by Barbara Fusinska
11:05am  Istio: Zero-trust communication security for production services by Samrat Ray, Tao Li, and Mak Ahmad
12:00pm  Project Magenta: Machine learning for music and art by Sherol Chen
1:35pm    Istio à la carte by Daniel Ciruli

Wednesday, July 18th (Sessions)

9:00am    Wednesday opening welcome by Kelsey Hightower
11:50am  Machine learning for continuous integration by Joseph Gregorio
1:45pm    Live-coding a beautiful, performant mobile app from scratch by Emily Fortuna and Matt Sullivan
2:35pm    Powering TensorFlow with big data using Apache Beam, Flink, and Spark by Holden Karau
5:25pm    Teaching the Next Generation to FLOSS by Josh Simmons

Thursday, July 19th (Sessions)

9:00am    Thursday opening welcome by Kelsey Hightower
9:40am    20 years later, open source is as important as ever by Sarah Novotny
11:50am  Google’s approach to distributed systems observability by Jaana B. Dogan
2:35pm    gRPC versus REST: Let the battle begin with Alex Borysov
5:05pm    Shenzhen Go: A visual Go environment for everybody, even professionals by Josh Deprez

We look forward to seeing you and the rest of the community there!

By Josh Simmons, Google Open Source

How we fought webspam – Webspam Report 2017





We always want to make sure that when you use Google Search to find information, you get the highest quality results. But, we are aware of many bad actors who are trying to manipulate search ranking and profit from it, which is at odds with our core mission: to organize the world's information and make it universally accessible and useful. Over the years, we've devoted a huge effort toward combating abuse and spam on Search. Here's a look at how we fought abuse in 2017.


We call these various types of abuse that violate the webmaster guidelines “spam.” Our evaluation indicated that for many years, less than 1 percent of search results users visited are spammy. In the last couple of years, we’ve managed to further reduce this by half.



Google webspam trends and how we fought webspam in 2017



As we continued to improve, spammers also evolved. One of the trends in 2017 was an increase in website hacking—both for spamming search ranking and for spreading malware. Hacked websites are serious threats to users because hackers can take complete control of a site, deface homepages, erase relevant content, or insert malware and harmful code. They may also record keystrokes, stealing login credentials for online banking or financial transactions. In 2017 we focused on reducing this threat, and were able to detect and remove from search results more than 80 percent of these sites. But hacking is not just a spam problem for search users—it affects the owners of websites as well. To help website owners keep their websites safe, we created a hands-on resource to help webmasters strengthen their websites’ security and revamped our help resources to help webmasters recover from a hacked website. The guides are available in 19 languages.

We’re also recognizing the importance of robust content management systems (CMSs). A large percentage of websites are run on one of several popular CMSs, and subsequently spammers exploited them by finding ways to abuse their provisions for user-generated content, such as posting spam content in comment sections or forums. We’re working closely with many of the providers of popular content management systems like WordPress and Joomla to help them also fight spammers that abuse their forums, comment sections and websites.


Another abuse vector is the manipulation of links, which is one of the foundation ranking signals for Search. In 2017 we doubled down our effort in removing unnatural links via ranking improvements and scalable manual actions. We have observed a year-over-year reduction of spam links by almost half.


Working with users and webmasters for a better web



We’re here to listen: Our automated systems are constantly working to detect and block spam. Still, we always welcome hearing from you when something seems … phishy. Last year, we were able to take action on nearly 90,000 user reports of search spam.


Reporting spam, malware and other issues you find helps us protect the site owner and other searchers from this abuse. You can file a spam report, a phishing report or a malware report. We very much appreciate these reports—a big THANK YOU to all of you who submitted them.


We also actively work with webmasters to maintain the health of the web ecosystem. Last year, we sent 45 million messages to registered website owners via Search Console letting them know about issues we identified with their websites. More than 6 million of these messages are related to manual actions, providing transparency to webmasters so they understand why their sites got manual actions and how to resolve the issue.

Last year, we released a beta version of a new Search Console to a limited number of users and afterwards, to all users of Search Console. We listened to what matters most to the users, and started with popular functionalities such as Search performance, Index Coverage and others. These can help webmasters optimize their websites' Google Search presence more easily.

Through enhanced Safe Browsing protections, we continue to protect more users from bad actors online. In the last year, we have made significant improvements to our safe browsing protection, such as broadening our protection of macOS devices, enabling predictive phishing protection in Chrome, cracked down on mobile unwanted software, and launched significant improvements to our ability to protect users from deceptive Chrome extension installation.


We have a multitude of channels to engage directly with webmasters. We have dedicated team members who meet with webmasters regularly both online and in-person. We conducted more than 250 online office hours, online events and offline events around the world in more than 60 cities to audiences totaling over 220,000 website owners, webmasters and digital marketers. In addition, our official support forum has answered a high volume of questions in many languages. Last year, the forum had 63,000 threads generating over 280,000 contributing posts by 100+ Top Contributors globally. For more details, see this post. Apart from the forums, blogs and the SEO starter guide, the Google Webmaster YouTube channel is another channel to find more tips and insights. We launched a new SEO snippets video series to help with short and to-the-point answers to specific questions. Be sure to subscribe to the channel!


Despite all these improvements, we know we’re not yet done. We’re relentless in our pursue of an abuse-free user experience, and will keep improving our collaboration with the ecosystem to make it happen.



Posted by Cody Kwok, Principal Engineer

How we fought webspam – Webspam Report 2017





We always want to make sure that when you use Google Search to find information, you get the highest quality results. But, we are aware of many bad actors who are trying to manipulate search ranking and profit from it, which is at odds with our core mission: to organize the world's information and make it universally accessible and useful. Over the years, we've devoted a huge effort toward combating abuse and spam on Search. Here's a look at how we fought abuse in 2017.


We call these various types of abuse that violate the webmaster guidelines “spam.” Our evaluation indicated that for many years, less than 1 percent of search results users visited are spammy. In the last couple of years, we’ve managed to further reduce this by half.



Google webspam trends and how we fought webspam in 2017



As we continued to improve, spammers also evolved. One of the trends in 2017 was an increase in website hacking—both for spamming search ranking and for spreading malware. Hacked websites are serious threats to users because hackers can take complete control of a site, deface homepages, erase relevant content, or insert malware and harmful code. They may also record keystrokes, stealing login credentials for online banking or financial transactions. In 2017 we focused on reducing this threat, and were able to detect and remove from search results more than 80 percent of these sites. But hacking is not just a spam problem for search users—it affects the owners of websites as well. To help website owners keep their websites safe, we created a hands-on resource to help webmasters strengthen their websites’ security and revamped our help resources to help webmasters recover from a hacked website. The guides are available in 19 languages.

We’re also recognizing the importance of robust content management systems (CMSs). A large percentage of websites are run on one of several popular CMSs, and subsequently spammers exploited them by finding ways to abuse their provisions for user-generated content, such as posting spam content in comment sections or forums. We’re working closely with many of the providers of popular content management systems like WordPress and Joomla to help them also fight spammers that abuse their forums, comment sections and websites.


Another abuse vector is the manipulation of links, which is one of the foundation ranking signals for Search. In 2017 we doubled down our effort in removing unnatural links via ranking improvements and scalable manual actions. We have observed a year-over-year reduction of spam links by almost half.


Working with users and webmasters for a better web



We’re here to listen: Our automated systems are constantly working to detect and block spam. Still, we always welcome hearing from you when something seems … phishy. Last year, we were able to take action on nearly 90,000 user reports of search spam.


Reporting spam, malware and other issues you find helps us protect the site owner and other searchers from this abuse. You can file a spam report, a phishing report or a malware report. We very much appreciate these reports—a big THANK YOU to all of you who submitted them.


We also actively work with webmasters to maintain the health of the web ecosystem. Last year, we sent 45 million messages to registered website owners via Search Console letting them know about issues we identified with their websites. More than 6 million of these messages are related to manual actions, providing transparency to webmasters so they understand why their sites got manual actions and how to resolve the issue.

Last year, we released a beta version of a new Search Console to a limited number of users and afterwards, to all users of Search Console. We listened to what matters most to the users, and started with popular functionalities such as Search performance, Index Coverage and others. These can help webmasters optimize their websites' Google Search presence more easily.

Through enhanced Safe Browsing protections, we continue to protect more users from bad actors online. In the last year, we have made significant improvements to our safe browsing protection, such as broadening our protection of macOS devices, enabling predictive phishing protection in Chrome, cracked down on mobile unwanted software, and launched significant improvements to our ability to protect users from deceptive Chrome extension installation.


We have a multitude of channels to engage directly with webmasters. We have dedicated team members who meet with webmasters regularly both online and in-person. We conducted more than 250 online office hours, online events and offline events around the world in more than 60 cities to audiences totaling over 220,000 website owners, webmasters and digital marketers. In addition, our official support forum has answered a high volume of questions in many languages. Last year, the forum had 63,000 threads generating over 280,000 contributing posts by 100+ Top Contributors globally. For more details, see this post. Apart from the forums, blogs and the SEO starter guide, the Google Webmaster YouTube channel is another channel to find more tips and insights. We launched a new SEO snippets video series to help with short and to-the-point answers to specific questions. Be sure to subscribe to the channel!


Despite all these improvements, we know we’re not yet done. We’re relentless in our pursue of an abuse-free user experience, and will keep improving our collaboration with the ecosystem to make it happen.



Posted by Cody Kwok, Principal Engineer

Six essential security sessions at Google Cloud Next 18

By Robert Sadowski, Trust and Security Marketing, Google Cloud

We aim to be the most secure cloud, but what does that mean? If you’re coming to Google Cloud Next '18 next month in San Francisco, now is your chance to identify and understand the technologies and best practices that set Google Cloud Platform (GCP) apart from other cloud providers. There are dozens of breakout sessions dedicated to security, but if time is short, here are six sessions that will give you a solid understanding of foundational GCP security practices and offerings, as well as insight into the cutting-edge security research and development being done by our team.

1. How Google Protects Your Data at Rest and in Transit

First things, first. Come learn how Google protects your data within Google infrastructure, when it’s stored on disk as well as when it moves across our network, for use by various services. Google Cloud Security and Privacy Product Managers Maya Kaczorowski and Il-Sung Lee will also cover additional protections you can put in place such as Customer-Managed Encryption Keys, IPsec tunnels, and Istio. More details are available here.

2. How Google's Security Infrastructure Design Enabled Rapid, Seamless Response to “Spectre” and “Meltdown”

Not content to sit back and wait, Google has a huge team of security researchers that actively push the limits of our systems. This year, researchers found two significant vulnerabilities in modern compute architectures: Spectre and Meltdown. This session will detail those vulnerabilities, and more to the point, how we remediated them transparently, without customer downtime. Learn more here.

3. BeyondCorp Beyond Google

New Google employees always marvel at how they can access Google resources from anywhere, without a VPN. That’s made possible by our BeyondCorp model, and core BeyondCorp technologies such as global scale security proxies, phishing-resistant 2nd factor authentication, and laptop security enforcement are increasingly available to Google Cloud customers. In this session, French resource management provider VEOLIA describes how it built out a BeyondCorp model on Google Cloud to reach 169,000 employees across five continents. Register for the session here.

4. Trust Through (Access) Transparency

'When do you access my data, and how will I know?' is a question that troubles every cloud customer who cares about their data—and one that few cloud providers have an answer for. This talk reviews Google's robust data protection infrastructure, and introduces Google's new Access Transparency product, which gives customers near-real-time oversight over data accesses by Google's administrators. The talk also guides customers through how to audit accesses and mitigate against this risk, together with examples from our customers of where this has successfully been done. Register for the session here.

5. Google Cloud: Data Protection and Regulatory Compliance

Security in the cloud is much more than encryption and firewalls. If you’re subject to regulations, you often need to demonstrate data protection and compliance with a variety of regulatory standards. In this session, we cover recent trends in the data protection space, such as GDPR, and share tools you can leverage to help address your compliance needs. You'll learn how you can partner with Google to enhance data security and meet global regulatory obligations. You can find a full session description here.

6. Shield Your Cloud with Verifiable Advanced Platform Security

Last but not least, you’ll definitely want to attend this session by Googlers Andrew Honig and
Nelly Porter, as they discuss issues facing VM security in the cloud, and an interesting new approach to mitigate against local code gaining escalation privileges. After attending this session, you’ll understand how we prevent workloads running on Google Cloud Platform from being penetrated by boot malware or firmware rootkits. Register for the session here.

Of course, this is just the tip of the iceberg. Security runs through everything we do at Google Cloud. In addition to these six sessions, there are 31 other breakout sessions dedicated to security, not to mention keynotes and supersessions, hands-on labs, meetups and bootcamps. Don’t delay, register for Next today.

Google Search at I/O 2018

With the eleventh annual Google I/O wrapped up, it’s a great time to reflect on some of the highlights.

What we did at I/O


The event was a wonderful way to meet many great people from various communities across the globe, exchange ideas, and gather feedback. Besides many great web sessions, codelabs, and office hours we shared a few things with the community in two sessions specific to Search:




The sessions included the launch of JavaScript error reporting in the Mobile Friendly Test tool, dynamic rendering (we will discuss this in more detail in a future post), and an explanation of how CMS can use the Indexing and Search Console APIs to provide users with insights. For example, Wix lets their users submit their homepage to the index and see it in Search results instantly, and Squarespace created a Google Search keywords report to help webmasters understand what prospective users search for.

During the event, we also presented the new Search Console in the Sandbox area for people to try and were happy to get a lot of positive feedback, from people being excited about the AMP Status report to others exploring how to improve their content for Search.

Hands-on codelabs, case studies and more


We presented the Structured Data Codelab that walks you through adding and testing structured data. We were really happy to see that it ended up being one of the top 20 codelabs by completions at I/O. If you want to learn more about the benefits of using Structured Data, check out our case studies.



During the in-person office hours we saw a lot of interest around HTTPS, mobile-first indexing, AMP, and many other topics. The in-person Office Hours were a wonderful addition to our monthly Webmaster Office Hours hangout. The questions and comments will help us adjust our documentation and tools by making them clearer and easier to use for everyone.

Highlights and key takeaways


We also repeated a few key points that web developers should have an eye on when building websites, such as:


  • Indexing and rendering don’t happen at the same time. We may defer the rendering to a later point in time.
  • Make sure the content you want in Search has metadata, correct HTTP statuses, and the intended canonical tag.
  • Hash-based routing (URLs with "#") should be deprecated in favour of the JavaScript History API in Single Page Apps.
  • Links should have an href attribute pointing to a URL, so Googlebot can follow the links properly.

Make sure to watch this talk for more on indexing, dynamic rendering and troubleshooting your site. If you wanna learn more about things to do as a CMS developer or theme author or Structured Data, watch this talk.

We were excited to meet some of you at I/O as well as the global I/O extended events and share the latest developments in Search. To stay in touch, join the Webmaster Forum or follow us on Twitter, Google+, and YouTube.

 Posted by Martin Splitt, Webmaster Trends Analyst