Tag Archives: Brazil

Celebrating devs from Brazil on Black Consciousness Day

Posted by Patricia Correa - Director, Global Developer Marketing

Today is Black Consciousness Day in Brazil, a country where over 55% of the population identifies as Black. To celebrate, we are showcasing local developers who create apps, games and websites. Watch this video to hear about their journeys, tips and passions.

Meet the founders & developers

Vitor Eleotério, Software Engineer at iFood, a popular food delivery app in Brazil. As much as he liked technology, his colleagues used to mock and discourage him. Vitor heard many times that he would be a great security man as he is tall and strong. People kept saying that IT was only for rich people. With his passion and hard work, he proved them all wrong. Now, he wants to motivate others to also follow their dreams.

Priscila Aparecida Ferreira Theodoro, Software Engineer at Centauro, a large sports goods retailer in Brazil. Her first contact with technology happened while working at an organization that teaches programming. At 38 years old, Priscila decided to completely change careers and learn how to code. She now teaches programming to women, mentors youths, and is involved in a podcast project for women developers.

Marcos Pablo, Co-founder & CTO at G4IT Solutions, a platform that helps companies to manage and automate the work schedules of off-site teams. It was his mother who encouraged him to enter the tech world when he was in high school. By the time he was 19 years old, he was already managing a small tech company.

Iago Silva Dos Santos, Co-founder & CEO of Trazfavela Delivery, a platform for deliveries to and from favelas. He wanted to help his community, including drivers, retailers and people who wanted easier access to goods. TrazFavela is one of the first companies to receive investment from the Google for Startups Black Founders Fund in Brazil.

Tiago Santos, Founder & CEO of Husky, an app for Brazilian professionals to receive international payments. As a software developer working with international clients, Tiago had experienced first hand how difficult it was to get payments from abroad. With his friend Mauricio Carvalho he created the app so professionals can focus on their careers instead of wasting time with bureaucratic tasks.

Ronaldo Valentino da Cruz, Co-founder & CEO of Oktagon, a games studio that produces indie titles and games for clients. He learned how to program when he was 14 and started working with game development in 2002 at the Universidade Federal Tecnológica do Paraná. So far, the company has launched well-received mid-core titles and worked with publishers and clients all over the world.

Nohoa Arcanjo Allgayer, Co-founder & CMO of Creators.LLC, a network that connects creative talent with potential clients. For Nohoa, it was not an easy decision to quit her previous comfortable corporate job to set up this startup. Now she is proud of the risk she took, as it opened up a world of opportunity and endless learning. She took part in the Google for Startups Residency Program. Creators.LLC was one of the first startups to receive capital from the Google for Startups Black Founders Fund in Brazil.

Samuel Matias, Software Engineer at iFood. He became a developer in 2015 and is very active in the Flutter community. He frequently shares his learnings through online articles and talks.

Aline Bezzoco, Founder & Developer of Ta tudo bem? - a suicide prevention app . She feels that the best thing about technology is being able to create solutions to help people. Her app aids those struggling with mental health problems to feel calmer, less anxious and ask for help.

Egio Arruda Junior, Co-founder & CEO of EasyCrédito, a platform that facilitates loans. The main focus is to help those who don’t even have bank accounts. Egio is passionate about innovation and is always looking to create something new. He took part in two Google for Startups programs - Residency and Accelerator.

Márcio Dos Santos, Co-founder & CTO at Facio, a platform that provides loans and financial education to employees in Brazil. Amongst his family and friends, there was no one who had completed a higher education degree. He decided to study Computer Science because he was a video game fan. At University, a professor selected him to do an internship in the United States. Currently based in Seattle, USA, Márcio likes to be approached for advice by those at the beginning of their careers.

Danielle Monteiro, Data Engineer & Founder of Dani.Academy, an educational platform with free and paid courses about data, architecture, NoSQL and infrastructure. She was the first member of her family to start and finish college. She has now won many awards in and outside Brazil, and is a Google for Startups Mentor. Dani is passionate about giving back to society by sharing her knowledge through her blog, lectures, courses and articles.

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These are just some of the stories that show that the tech world is not for a few but for everyone. Together we can create change and see more Black people finding opportunities in tech. Celebrate these stories by sharing the video on Twitter, Instagram, Facebook & LinkedIn.

Google for Startups Accelerator: Meet the first (and fully-remote) Brazilian class of 2020

Posted by Rodrigo Carraresi, Developer Relations Regional Lead, Brazil

Since 2018, the Google for Startups Accelerator Brazil (previously Google Developers Launchpad Accelerator) has contributed to the growth of more than 30 Brazilian startups, such as EasyCrédito, Liv Up, and SmarttBot. With the help of renowned mentors and experts from Google and other leading organizations across the globe, we’re helping companies overcome technical challenges such as Cloud, AI, and machine learning.

Today, we’re proud to announce the ten startups selected for the first cohort of 2020, which will be held entirely on Google Hangouts due to the COVID-19 crisis:

  • Bothub: creates chatbots in multiple languages using data from neuro-linguistic programming
  • Caju: provides a benefit tracking platform for companies
  • DeÔnibus: web platform for purchasing public transport tickets across Brazil
  • GoFind: organizing store and product information to improve the supply chain, making the consumer experience more practical and convenient
  • Isportistics: video interpretation and tagging for sports content, powered by AI.
  • Jobecam: employment platform focused on helping with efficiency and more diversity in selection processes
  • Loft: website for buying and selling luxury real estate
  • Neomed: a marketplace simplifying the relationship between clinics, laboratories and hospitals that require high-quality medical reports
  • Promobit: promotions and discounts mapping service, built in a community format.
  • Real Valor: investment portfolio management platform

The three-month Google for Startups Accelerator offers assistance and tools to help startups that already have a funded product, but still face particular technical obstacles. This version of the program, which kicked off on April 13, was purposefully designed as an online version of the traditional Google for Startups Accelerator model and the selected companies will take advantage of the following:

  • Tailored, one-on-one mentoring to work on practical aspects of a startup’s technical capabilities
  • Support from Google people and product experts, as well as subject matter leaders and partner organizations around the world
  • Google Cloud Platform credits
  • Access to the Google for Startups network of like-minded founders & alumni around the world

Google for Startups Accelerator is just one of many Google for Startups’ initiatives in Brazil, which also include Campus São Paulo, support programs such as Residency and Startup Zone, open events such as Presents, and ongoing training workshops by the Startup School. Brazil has a strong startup ecosystem, a thriving hub of technology and innovation, and we are proud to help these founders grow and scale businesses that will change the world on a global scale.

Stay tuned throughout the course of the program on Google for Startups social channels to learn key takeaways, advice, and learnings from the latest Brazilian Accelerator program.

Google for Startups Accelerator: Meet the first (and fully-remote) Brazilian class of 2020

Posted by Rodrigo Carraresi, Developer Relations Regional Lead, Brazil

Since 2018, the Google for Startups Accelerator Brazil (previously Google Developers Launchpad Accelerator) has contributed to the growth of more than 30 Brazilian startups, such as EasyCrédito, Liv Up, and SmarttBot. With the help of renowned mentors and experts from Google and other leading organizations across the globe, we’re helping companies overcome technical challenges such as Cloud, AI, and machine learning.

Today, we’re proud to announce the ten startups selected for the first cohort of 2020, which will be held entirely on Google Hangouts due to the COVID-19 crisis:

  • Bothub: creates chatbots in multiple languages using data from neuro-linguistic programming
  • Caju: provides a benefit tracking platform for companies
  • DeÔnibus: web platform for purchasing public transport tickets across Brazil
  • GoFind: organizing store and product information to improve the supply chain, making the consumer experience more practical and convenient
  • Isportistics: video interpretation and tagging for sports content, powered by AI.
  • Jobecam: employment platform focused on helping with efficiency and more diversity in selection processes
  • Loft: website for buying and selling luxury real estate
  • Neomed: a marketplace simplifying the relationship between clinics, laboratories and hospitals that require high-quality medical reports
  • Promobit: promotions and discounts mapping service, built in a community format.
  • Real Valor: investment portfolio management platform

The three-month Google for Startups Accelerator offers assistance and tools to help startups that already have a funded product, but still face particular technical obstacles. This version of the program, which kicked off on April 13, was purposefully designed as an online version of the traditional Google for Startups Accelerator model and the selected companies will take advantage of the following:

  • Tailored, one-on-one mentoring to work on practical aspects of a startup’s technical capabilities
  • Support from Google people and product experts, as well as subject matter leaders and partner organizations around the world
  • Google Cloud Platform credits
  • Access to the Google for Startups network of like-minded founders & alumni around the world

Google for Startups Accelerator is just one of many Google for Startups’ initiatives in Brazil, which also include Campus São Paulo, support programs such as Residency and Startup Zone, open events such as Presents, and ongoing training workshops by the Startup School. Brazil has a strong startup ecosystem, a thriving hub of technology and innovation, and we are proud to help these founders grow and scale businesses that will change the world on a global scale.

Stay tuned throughout the course of the program on Google for Startups social channels to learn key takeaways, advice, and learnings from the latest Brazilian Accelerator program.

Google for Startups Accelerator: Meet the first (and fully-remote) Brazilian class of 2020

Posted by Rodrigo Carraresi, Developer Relations Regional Lead, Brazil

Since 2018, the Google for Startups Accelerator Brazil (previously Google Developers Launchpad Accelerator) has contributed to the growth of more than 30 Brazilian startups, such as EasyCrédito, Liv Up, and SmarttBot. With the help of renowned mentors and experts from Google and other leading organizations across the globe, we’re helping companies overcome technical challenges such as Cloud, AI, and machine learning.

Today, we’re proud to announce the ten startups selected for the first cohort of 2020, which will be held entirely on Google Hangouts due to the COVID-19 crisis:

  • Bothub: creates chatbots in multiple languages using data from neuro-linguistic programming
  • Caju: provides a benefit tracking platform for companies
  • DeÔnibus: web platform for purchasing public transport tickets across Brazil
  • GoFind: organizing store and product information to improve the supply chain, making the consumer experience more practical and convenient
  • Isportistics: video interpretation and tagging for sports content, powered by AI.
  • Jobecam: employment platform focused on helping with efficiency and more diversity in selection processes
  • Loft: website for buying and selling luxury real estate
  • Neomed: a marketplace simplifying the relationship between clinics, laboratories and hospitals that require high-quality medical reports
  • Promobit: promotions and discounts mapping service, built in a community format.
  • Real Valor: investment portfolio management platform

The three-month Google for Startups Accelerator offers assistance and tools to help startups that already have a funded product, but still face particular technical obstacles. This version of the program, which kicked off on April 13, was purposefully designed as an online version of the traditional Google for Startups Accelerator model and the selected companies will take advantage of the following:

  • Tailored, one-on-one mentoring to work on practical aspects of a startup’s technical capabilities
  • Support from Google people and product experts, as well as subject matter leaders and partner organizations around the world
  • Google Cloud Platform credits
  • Access to the Google for Startups network of like-minded founders & alumni around the world

Google for Startups Accelerator is just one of many Google for Startups’ initiatives in Brazil, which also include Campus São Paulo, support programs such as Residency and Startup Zone, open events such as Presents, and ongoing training workshops by the Startup School. Brazil has a strong startup ecosystem, a thriving hub of technology and innovation, and we are proud to help these founders grow and scale businesses that will change the world on a global scale.

Stay tuned throughout the course of the program on Google for Startups social channels to learn key takeaways, advice, and learnings from the latest Brazilian Accelerator program.

Launchpad Accelerator announces startup selections in Africa, Brazil, and India

Posted by Roy Glasberg, Founder of Launchpad Accelerator

For the past six years, Launchpad has connected startups from around the world with the best of Google - its people, network, methodologies, and technologies. We have worked with market leaders in over 40 countries across 6 regional programs (San Francisco, Brazil, Africa, Israel, India, and Tokyo). Launchpad also includes a new program in Mexico announced earlier this year, along with our Indie Games Accelerator and Google.org AI for Social Good Accelerator programs.

We are pleased to announce that the next cohort of startups has been selected for our upcoming programs in Africa, Brazil, and India. We reviewed over 1,000 applications for these programs, and were thoroughly impressed with the quality of startups that indicated their interest. The startups chosen represent those using technology to create a positive impact on key industries in their region and we look forward to supporting them and connecting them with startup ecosystems around the world.

In Africa, we have selected 12 startups from 6 African countries for our 3rd class in this region:

  • 54Gene (Nigeria) - Improving drug discovery by researching the genetically diverse African population
  • Data Integrated Limited (Kenya) - Automating and digitizing SME payments, connecting the street to high finance.
  • Instadiet.me (Egypt) - Connecting patients to credible nutritionists and dietitians to help them maintain a healthy and optimal weight online.
  • Kwara (Kenya) - Providing a rich digital banking platform to established fair lenders such as credit unions or savings and credit cooperatives (SACCOs), with an open API to enable and accelerate their inclusion into the formal financial ecosystem.
  • OkHi (Kenya) - A physical addressing platform for emerging markets - on a mission to enable the billions without a physical address to "be included."
  • PAPS (Senegal) - Logistics startup focused on last mile delivery and domestic market, with strong client care orientation, allowing live tracking, intelligent adresses system and automatic dispatch.
  • ScholarX (Nigeria) - Connecting high potential students with funding opportunities to help them access an education
  • Swipe2pay (Uganda) - A web and mobile payments solution that democratizes electronic payments for SMEs by making it easy for them to accept mobile as a mode of payment.
  • Tambua Health Inc. (Kenya) - Turning a normal smartphone into a powerful, non-invasive diagnostic tool for Tuberculosis and Pneumonia. It uses a cough sound acoustic signature, symptoms, risk factors, and clinical information to come up with a diagnostic report.
  • Voyc.ai (South Africa) - A CX Research Platform that helps companies understand their customers by turning their customer research into insights, profiles, and customer journey maps.
  • WellaHealth (Nigeria) - A pharmacy marketplace for affordable, high-quality disease care driven by artificial intelligence starting with malaria.
  • Zelda Learning (South Africa) - Providing free online career guidance for students looking to enter university and linking them to funding and study opportunities.

In India, for our 2nd class, we are focused on seed to growth-stage startups that operate across a number of sectors using ML and AI to solve for India-specific problems:

  • Opentalk Pte Ltd - an app that connects people around the world to become better speakers and make new friends.
  • THB - Helping healthcare providers drive full potential value from their clinical data
  • Perceptiviti Data Solutions - An AI platform for Insurance claim Ffagging, payment integrity, fraud, and abuse management
  • DheeYantra - Cognitive conversational AI for Indian vernacular languages
  • Kaleidofin - Customized financial solutions that combine multiple financial products such as savings, credit, and insurance in intuitive ways to help customers achieve their financial goals.
  • FinancePeer - A P2P lending company that connects lenders with borrowers online.
  • SmartCoin - A go-to app for providing credit access to the vastly underserved lower- and middle-income segments through advanced AI/ML models.
  • HRBOT - Using AI and Video Analytics to find employable candidates in tier 2 & 3 cities remotely.
  • Savera.ai - Remotely mapping roofs to reflect the attractiveness of a solar power plant for your roof, followed by chatbot based support to help you learn about solar (savings, RoI, reviews etc.) and connections to local service providers.
  • Adiuvo Diagnostics - Rapid wound infection assessment and management device.

In Brazil, we have chosen startups that are applying ML in interesting ways and are solving for local challenges.

  • Accountfy - SaaS platform focused on FP&A tools. Users upload trial balances and financial statements are easily built through accounting figures. harts, alerts, reports and budgets can be created too.
  • Agilize - An online accounting firm that provides annual savings of $1,500, predictability, and transparency to small-sized business through a friendly platform and massive automation.
  • Blu365 - An innovative, data-driven, customer-centric debt negotiation platform that has been transforming positively the relationship between companies and customers .
  • Estante Mágica - Estante Mágica is a free platform that, in partnership with schools, turn students into real authors, making children protagonists of their own stories.
  • Gesto - GESTO is a health tech consulting firm that uses data science to intelligently manage health insurance.
  • Rebel -A data, tech, and analytics-driven platform whose mission is to lead the transformation of the financial services market in Brazil by empowering consumers.
  • SmarttBot - Empowering individuals with the best automated investment tools in order to give them edge against bigger investors and financial institutions and improve their chances of making money.
  • Social Miner - A technology able to predict if an e-commerce visitor will buy or not and create experiences based on the consumer journey phases.

Applications are still open for Launchpad Accelerator Mexico - if you are a LATAM-based startup using technology to solve big challenges for that region, please apply to the program here

As with all of our previous regional classes, these startups will benefit from customized programs, access to partners and mentors on the ground, and Google's support and dedication to their success.


Stay updated on developments and future opportunities by subscribing to the Google Developers newsletter, as well as The Launchpad Blog.

Traits that Spell Success

With the Rio Summer Olympic Games just around the corner, we thought we’d look at an uncommon, yet exceptional, group of business owners for our answer: Olympian small business owners. As it turns out, many of them start a second career by running a business of their own bringing the same spirit of passion, perseverance, and ingenuity from their athletic careers.

Passion
Judy Geer and Dick Dreissigacker – two USA Olympic rowers from the 70s and 80s – came to Vermont because it allowed them to combine their passion for active living and the natural environment into what is now known as the Craftsbury Outdoor Center. As Judy puts it, “It’s great that we help train Olympic athletes at our center, but it’s bigger than that. For me, it’s all about helping more people have great experiences, whether they’re getting exercise or just enjoying our surroundings.” Despite its remote location, Judy’s deep commitment to sustainability and lifelong sports practice keeps both local residents and aspiring athletes from across the country coming back. Customers can tell when business owners get out of bed in the morning because they love what they do.

Perseverance
Setbacks are common parts of the journey for any athlete or small business owner. The important thing isn’t the number of obstacles you avoid, it’s the way you bounce back from the ones you can’t miss. When four-time kayaking world champion Eric ‘EJ’ Jackson found his kayak designs rejected by manufacturers across the country, he didn’t give up – and his motto is “no compromising,” so buckling to tradition wasn’t an option. Instead, EJ’s relentless drive to create on his own terms resulted in Jackson Kayak, now a leading manufacturer within the industry. Jackson Kayak now sells products online and through dealers across the country.

Ingenuity
Since the beginning, four-time track and field Olympian and world record holder Michael Johnson has experimented with new ways to tell the story of his performance training center, Michael Johnson Performance. Because he wanted to attract local customers, moving some of his advertising budget online made sense so he could reach them with geo-targeted ads.

With more potential customers finding him on mobile, Michael Johnson also drove growth for his business with mobile ads. “Two-thirds of our customers find us through mobile,” says Johnson. “With Google AdWords, we can see exactly who we’re reaching and that’s invaluable to us.” Making connections with new customers is key to growing any business, and a willingness to experiment with new ways of reaching those customers is a vital part of any business owner.

Learn how all kinds of small business owners – mom and pops to all-star Olympians – are using Google AdWords to grow their businesses by visiting g.co/AdWordsGoForGold.

Tips for Monetizing Your App in the Two Largest Markets in the Americas

There’s lots of opportunity to expand your app outside of your home country. This is part two of our series exploring markets around the world, providing quick tips on how you can grow your business.

The Americas is a massive market for your app with nearly one billion people across major cities including New York, Los Angeles, Mexico City, São Paulo and Buenos Aires. 1 The small number of languages spoken by the majority of the population - English, Spanish, and Portuguese - can help you scale fast. Check out these app monetization tips in the region’s two largest countries; Brazil and the US.

Brazil

When expanding to Brazil, consider displaying video ads in your app. It’s becoming an increasingly popular media type across the country. Last year, online video views nearly doubled, rising from 17.5% to 30.6%. 2 Additionally, the number of mobile video impressions grew 529.8% in the 2nd quarter of 2015 from the year before. 3

Also, keep in mind that Brazilian Portuguese is significantly different from European Portuguese. It’s important to identify which region you are targeting when consulting with your translation service.

United States

You may be more successful if you offer a free version of your app when expanding to the US, rather than a paid version. According to App Annie, all of 2015’s top 10 grossing app companies in the US offered free apps. 4 54% of US app users said that they only download free apps, and only 7% of users “commonly” spend on apps that cost $6.99 or more. Additionally, 76% of US users said cost as a ‘very important’ factor in deciding between several apps of the same type. 5

If you enjoyed these tips, check out these case studies featuring how developers have succeeded in the US, Brazil and Argentina.

If you’re not already an AdMob user, consider using AdMob to help maximize ad revenue and monetize globally. Also, stay connected on all things AdMob by following our Twitter, LinkedIn and Google+ pages.

Posted by Paul Somers, AdMob Partner Development Executive & Paolo Fornasini, AdMob Partner Development Associate


[1] - List of countries by English-speaking population, Wikipedia
[2] - The Global Media Intelligence Report: Latin America, eMarketer, 2015
[3] - Video Ad Volume Amps Up in Brazil, eMarketer, 2015
[4] - App Annie 2015 Retrospective, App Annie, 2015
[5] -  Consumer Mobile Apps Study Google/Ipsos Media CT, 2014

Source: Inside AdMob