Tag Archives: Google Small Business

Four ways the web supports small business growth – new research from Deloitte

Small businesses are the backbone of our local economy, and they make our communities special. Businesses are revitalizing their towns, creating jobs, and shaping their communities—one customer and employee at a time.


We wanted to better understand the web’s role in helping small businesses grow in today’s economy, so we recently commissioned new research with Deloitte. The study found that the use of digital tools (such as websites, analytics, and online marketing) positively impacts small business growth in four key ways: reaching new customers, reaching new markets, growing faster, and creating jobs.


Reaching more customers


Digital tools help small businesses reach more customers at every stage of the purchase process. In fact, Deloitte’s research found that small businesses using advanced digital tools such as web analytics and online video, were almost 3x as likely to have increased customer interest, like calls and leads. They were also more than 3x as likely to have seen more sales inquiries, like foot traffic and orders, in the last year. Wichita Furniture in Wichita, KS has experienced these highly qualified leads first-hand. Their website traffic increased almost 50 percent in 2016, and they attribute the lion’s share of this growth to online advertising.


“...[Online advertising] brings quality customers through our doors—people who have seen our products and know what they’re looking for. As a result, we’ve seen a drastic increase in our sales per guest.”
- Jay Storey, President & Founder, Wichita Furniture




Reaching new markets

The web can open up new markets to small businesses, whether they’re across the country or across the world. Deloitte’s research found that digitally advanced small businesses are 3x as likely to have exported in the last year. That’s what Jim and Kelley Hobart discovered with their company Alpaca Direct, based in Hayden, ID. Digital resources like online video and cloud-based communication tools connect Alpaca Direct to customers across the globe.





"There are a lot of people all over the world who don't have a local yarn shop. We want to become their local yarn shop even though we're all the way here in Idaho."



- Kelley Hobart, Co-Owner, Alpaca Direct








Growing faster

Digitally advanced small businesses experienced revenue growth that was nearly 4x as high as the previous year. Businesses like Kaleidoscope Hair Products based in New Orleans, LA, are growing faster because of the web. In 2016, Kaleidoscope reached more than 43,000 customers and doubled their revenue from the previous year.



"We went from selling no products to having a full warehouse, exponential growth, and distributors all around the world."
- Jesseca Dupart, Owner and CEO, Kaleidoscope Hair Products





Creating jobs

Digitally advanced small businesses are job creators. In fact, they were nearly 3x as likely to have created new jobs in the last year. Dreamstyle Remodeling, based in Albuquerque, NM, is a job creator in their community. They have been growing 34 percent annually since 2013 and expect to reach $100 million in sales this year. Since developing their digital strategy, Dreamstyle has added 250 employees to keep pace with their growth. They plan on hiring another 500 people to support their expansion in two additional locations by 2020.



"We think [our 2020 plan] is possible... And the web and Google tools are going to be critical to that growth."
- Larry Chavez, CEO, Dreamstyle Remodeling




This is a glimpse into how small businesses are growing using digital tools. Read the full results from the Deloitte research study.


To learn how your business can get online and grow, check out new resources available through our Get Your Business Online program.





Posted by Soo Young Kim, Small Business Outreach






















Across the U.S., businesses are using the web to grow


When their 10-year-old daughter asked if she could raise alpacas on the family ranch, Jim and Kelley Hobart figured, “Why not?” They welcomed the animals onto their land and soon thereafter discovered the many benefits of alpaca wool. It was soft, durable, warm and eco-friendly—it had to be shared with the rest of the world. To the delight of their daughter and alpaca lovers everywhere, the Hobarts launched Alpaca Direct in 2005, producing quality yarns and apparel made from the unique fiber.



Jim and Kelley never imagined that a curious request from their youngest daughter would transform into a full-fledged business, or that a small storefront in Hayden, ID, would become a popular travel destination for knitting enthusiasts worldwide. Yet today Alpaca Direct is at the heart of a vibrant and global knitting community. With the help of the web, they’ve brought the warmth of alpaca wool to more than 100,000 customers across 30 countries. As Kelley says, “With Google tools, we can do that, and [customers] can be part of our community.”


In 2016, Google’s search and advertising tools helped provide $222 billion of economic activity for 1.5 million businesses, website publishers, and nonprofits across the U.S. Our 2016 Economic Impact Report explores that economic impact state-by-state and the local businesses that are helping to drive it.   



While working on a small leather goods line in New York City, Tanya Menendez and Matthew Burnett realized how difficult it was to find local manufacturers. In an effort to democratize that access, the two started Maker’s Row, an online marketplace that helps small businesses find American factories to make their products. They use AdWords to both establish factory partnerships and find new customers, and YouTube to, as Tanya describes, “put a face behind the products that are made in the United States.” In five years, the company has helped 120,000 small businesses source and create products in 11,000 American factories.






After serving as a U.S. Marine for six years, Nick Baucom founded a company, Two Marines Moving, in Alexandria, Virginia. His goal was to keep his fellow veterans gainfully employed, while giving local residents a moving option they could trust. Today, Two Marines Moving employs more than 100 veterans. They use Search and AdWords not only to find customers,  but also to recruit employees. Nick has opened a second location in Florida and hopes to create job opportunities for 500 veterans in the next five years, vowing that “veterans will always have a home here.”





Across the U.S., businesses large and small are using the web to find their customers, grow, and make an impact. We’re proud to be part of their stories.


Posted by Claire Mudd, Director, Americas Small Business Marketing

Let’s Make Work Better

In 1998, Google was a small start-up being run out of a garage. As we’ve grown over the past nearly 20 years, we’ve experimented a lot with our workplace culture and management practices. A few years ago we started sharing what we’ve learned — what works and what doesn’t — on our re:Work website.  


This National Small Business Week, we’ve compiled some of the re:Work guides that we think are most helpful for small business owners to help you do what you do even better:






  • Teams. In the modern workplace, most productive work happens in teams. Google did a deep dive into workplace culture and structure to find out what improves a team’s performance. Check it out: Understand team effectiveness


  • Setting Goals. Research has shown that when businesses commit to a goal, everyone’s performance can improve. At Google we set and track “Objectives and Key Results” (OKRs). Learn more: Set goals with OKRs.

For even more ideas, keep up with re:Work’s weekly blog, where we’ll be sharing new content focused on the needs of small businesses. You can also get inspirational content delivered to you by signing up for our monthly newsletter.


Posted by the Google re:Work Team


1National Federation of Independent Businesses, NFIB Small Business Problems and Priorities, 2016.

This National Small Business Week, Build Your Online Skills with Lessons from the Pros

The web is helping small businesses grow. As the place where people turn to learn, discover, find, and buy things, it’s connecting customers to small businesses and small businesses to customers. Being online can have a big impact–in fact, businesses that are online grow 40 percent faster and are twice as likely to create new jobs than those that remain offline.1


We see the power of the web working for American small businesses. Millions of small businesses are found on Google Search and Maps every single day across the nation.


With a little bit of elbow grease and the help of technology, we believe every business can grow online. So together with our partners, we’re continuing our mission to help make that happen. Through our Get Your Business Online initiative, we’re bringing together free resources and tools to help you this National Small Business Week and beyond.


Learn from the pros through bite-sized lessons
Build your online business and marketing skills with five-minute lessons from Primer, our free mobile app. To celebrate National Small Business Week, we’re happy to announce new lessons created by small business experts Anita Campbell, John Jantsch, Ramon Ray, and Rhonda Abrams. Each has created a special lesson from their decades of experience working with and coaching small businesses. We’re also excited to share new web-based lessons.


Get your business online
Be where your customers are. Get your free listing on Google Search and Maps.  Show pictures of your business, list your hours, and add your phone number so customers can just click to call you or get directions. Businesses with complete listings are considered twice as reputable.2 Use this handy tool to get started.


Make sure your website works on mobile
Did you know that more than half of all Google searches happen on mobile phones? Mobile shoppers want quick results–53 percent say they’ll wait no more than three seconds before abandoning a site.3 How fast does your website load? Use the free Test My Site tool to see how well your site works on mobile. We’ll email you a personalized assessment with specific recommendations on how to make it better.


Want even more?
During National Small Business Week (and throughout the year), Google and our partners are hosting in-person workshops to help you grow your business online. Find a workshop near you.


Small businesses are the heart of our communities. Thank you for making the places we call home, home.


Happy National Small Business Week.


Posted by Soo Young Kim, Head of Marketing, Get Your Business Online   



2 Google/Oxera, The Benefits of Complete Business Listings, December 2014.

3 Google Data, Global, n=3,700 aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, March 2016. Think With Google.

Celebrating Women Entrepreneurs

Every new woman entrepreneur who takes the leap to start her own business or takes the helm of a business is creating a more diverse and inclusive economy.1 In the U.S., women have been starting businesses at a rate that’s 1.5 times higher than men.2 That’s added up to some big numbers: by 2015, 46% of the privately held companies were owned or co-owned by women.3 Women-owned businesses now employ over 7.9 million workers in the U.S.4




To celebrate women entrepreneurs this International Women’s Day, we chatted with some women entrepreneurs who’ve inspired us with their boldness. Here are some highlights.


What was the biggest hurdle you faced when starting your business? How did you overcome it?

“The biggest hurdle when starting a business [was] not knowing what I didn't know! Running a business is totally different...and completely different skills are required. I learned a lot by reading business and legal books, and making tons of mistakes.” — Limor Fried, Founder & Lead Engineer of Adafruit


“I probably should have started a business five years before I did. However, I let my fears hold me back from going after what I wanted. One day I just decided to go for it. I knew if I didn't, I would regret not starting this business for the rest of my life.” — Kathryn Jackson, Founder of Protect Your Pumps  


“I think our biggest hurdle was handling growth. Once we got too big to do everything ourselves, we had to hire the right people to represent us and keep our customers happy, while preserving the culture of our small family business.” — Jenny Doan, Founder of Missouri Star Quilt Co.  


What’s the best piece of advice you received when starting your business?

“Make sure you have your happiest, most cheerful people working in the front of your store. Those are the people your customers will remember.” — Jenny Doan (Read more from Jenny here.)


“Invest in protecting your business. Once you're on your way, invest in a proper accountant, legal counsel, continuing education and training, copyrights and trademarks and other legal protections, website design, R&D, etc." — Limor Fried (Read more from Limor here.)


“Get started. Take that initial step, even if it is a small one. Don't let let the big picture overwhelm you so much that you don't even take the first step.”  — Kathryn Jackson (Read more from Kathryn here.)



We hope Jenny, Kathryn, and Limor's voices and experiences will inspire budding women entrepreneurs everywhere. #IWD2017 #BeBoldforChange


1 World Economic Forum "The Importance of a Diverse Workforce." May 2015.
2 Calhoun, Lisa. "30 Surprising Facts About Female Founders." 06 July 2015.
3 Calhoun, Lisa. "30 Surprising Facts About Female Founders." 06 July 2015.
4 American Express Open. "The State of Women-Owned Businesses in the U.S. 2015." May 2015.


Help Holiday Shoppers Find Your Business

Since 1992, Werkheiser Jewelers has been helping customers find the perfect holiday gift–from picking out an engagement ring to restoring cherished family heirlooms. While they’ve kept their love for tradition alive, the way they do business has changed with the times.

Today, 78% of shoppers online use the Internet for holiday research.1 That includes jewelry shoppers searching for a gift for that special someone. Alyssa Rizzo-Berg, Media Marketing Manager at Werkheiser Jewelers, explains, “Maybe they’re looking to buy that first big piece of jewelry or an engagement ring. Because of Google, they’re able to find us.”

We all rely on small businesses to help make our holidays special, and we rely on the Internet to help us find the right local spots. Is your business ready to connect during this busy time of year?
In the next few weeks, Google and our partners are bringing hundreds of local workshops to a city near you to help your business get ready for the holidays. On October 26th, we’re also hosting a live workshop online with the U.S. Small Business Administration. Join us to learn how to create a free business listing on Google, optimize your website for mobile, and advertise online.


- OR -



We hope to see you there. And from our team to yours, happy holidays!

Posted by Emily Harris, Program Manager, Let's Put Our Cities on the Map

1. Ipsos MediaCT, Google Post Holiday Shopping Intentions Study, January 2015, n=1,500.

Traits that Spell Success

With the Rio Summer Olympic Games just around the corner, we thought we’d look at an uncommon, yet exceptional, group of business owners for our answer: Olympian small business owners. As it turns out, many of them start a second career by running a business of their own bringing the same spirit of passion, perseverance, and ingenuity from their athletic careers.

Passion
Judy Geer and Dick Dreissigacker – two USA Olympic rowers from the 70s and 80s – came to Vermont because it allowed them to combine their passion for active living and the natural environment into what is now known as the Craftsbury Outdoor Center. As Judy puts it, “It’s great that we help train Olympic athletes at our center, but it’s bigger than that. For me, it’s all about helping more people have great experiences, whether they’re getting exercise or just enjoying our surroundings.” Despite its remote location, Judy’s deep commitment to sustainability and lifelong sports practice keeps both local residents and aspiring athletes from across the country coming back. Customers can tell when business owners get out of bed in the morning because they love what they do.

Perseverance
Setbacks are common parts of the journey for any athlete or small business owner. The important thing isn’t the number of obstacles you avoid, it’s the way you bounce back from the ones you can’t miss. When four-time kayaking world champion Eric ‘EJ’ Jackson found his kayak designs rejected by manufacturers across the country, he didn’t give up – and his motto is “no compromising,” so buckling to tradition wasn’t an option. Instead, EJ’s relentless drive to create on his own terms resulted in Jackson Kayak, now a leading manufacturer within the industry. Jackson Kayak now sells products online and through dealers across the country.

Ingenuity
Since the beginning, four-time track and field Olympian and world record holder Michael Johnson has experimented with new ways to tell the story of his performance training center, Michael Johnson Performance. Because he wanted to attract local customers, moving some of his advertising budget online made sense so he could reach them with geo-targeted ads.

With more potential customers finding him on mobile, Michael Johnson also drove growth for his business with mobile ads. “Two-thirds of our customers find us through mobile,” says Johnson. “With Google AdWords, we can see exactly who we’re reaching and that’s invaluable to us.” Making connections with new customers is key to growing any business, and a willingness to experiment with new ways of reaching those customers is a vital part of any business owner.

Learn how all kinds of small business owners – mom and pops to all-star Olympians – are using Google AdWords to grow their businesses by visiting g.co/AdWordsGoForGold.

Posted by Claire Mudd, Head of Americas SMB Marketing

Go the Extra Mile with #SmallBizGames Challenges

Summer’s coming to an end, and with Fall just around the corner, small businesses are preparing for the upcoming season and looking ahead to the holidays. To help business owners brush up on their marketing skills at this key moment, we’re proud to share ten #SmallBizGames digital marketing challenges. Every day for the next two weeks, we’ll share a different digital marketing challenge aimed at improving your small business’ online presence – try your hand at setting up a Google My Business page, building your first AdWords keyword list, or creating a custom email address for your business. Each daily challenge is designed to hone your digital marketing skills and help you reach more customers online.

To participate or learn more, join the Google Small Business Community or follow us on Twitter. Best of luck in conquering the #SmallBizGames challenges!

Summer is for Road Trips: Get Discovered by Customers On the Go

Summer is a great time for a get-away, and for 9 out of 10 people, the family car is the preferred mode of vacation transportation.1 Road trips lead to new discoveries, from finding the biggest ice cream cone in San Diego to the best lobster roll in Maine – and with tons of vacationers searching for places and activities during their on-the-go travel moments, having an accurate seasonal listing is an important opportunity for your business to get noticed.

Get ready for tourists
85% of leisure travelers don’t decide on activities until after arriving at their destination,2 and that means people are searching for information on the spot. Snake River Angler, a fly fishing shop in Jackson, Wyoming maintains updated seasonal information in their Google My Business listing and AdWords campaigns, to reel in trout fishing enthusiasts from all over the US.
Get visual
Google My Business listings with photos get 35% more clicks and 42% more requests for directions than those without.3 Travelers are often unfamiliar with their surroundings, and photos help make it easier for people to see what your business has to offer. Rogue Creamery, a creamery and cheese shop in Central Point, Oregon, uses Google My Business to attract out-of-town visitors – even before they get into town. Their Google My Business listing helps some 40,000 visitors a year visit the cheese store, with directions, reviews, and photos. "We ask people how they found us, and so many say, 'I found you on Google,'" says Retail Manager Tom Van Voorhees.

Get noticed in the moment
Without activity breaks, a long road trip with kids can be a handful, and The Children’s Museum of South Dakota embraces their status as a road trip reprieve en route to Mount Rushmore. Using a complete Google My Business listing and geo-targeted AdWords campaigns, they’ve attracted over 100,000 visitors each year.

Nearly half of all Americans vacation in the summer, and with tourists coming to a town near you, now is the time to make sure your business can be easily found. Visit Google My Business to learn more about how you can get a listing for your business on Google.

Posted by Soo Young Kim, Head of Marketing, Get Your Business Online

1. Trip Advisor, Equation Research, Harris Interactive, Money Crashers, March 2015, http://www.statisticbrain.com/summer-vacation-travel-statistics/
2. Google/Ipsos Media CT, 2015 Traveler’s Road to Decision. Base: US leisure travelers, n= 3,500, Aug 2015
3. Google/Oxera, The Benefits of Complete Business Listings, December 2014

Track what matters to you easily in AdWords Express

If you own a small business, a visit to your website is only the first step to getting more customers. Whether they subscribe to your newsletter, make an online purchase, or click to email you directly, the next step a customer takes on your website is an important indicator of how you’re doing online. However, setting up tracking for the things you care about can be complex, especially for business owners with little time to spare.

That’s why we’ve introduced a new feature for tracking these goals in AdWords Express. AdWords Express advertisers can now access the power of Google Analytics right from their campaign dashboard. Connect a current Analytics account or set up a new one in minutes right from the AdWords Express dashboard. Once you set the goals for your website, you’ll be able to see how customers who click on your ad go on to interact with your website.
Analytics will show you how your ad is contributing to the website goals that matter to you
Google Analytics has been an invaluable resource for small business owners looking to understand these key interactions. For Carrie Sullivan, co-owner of Telaya Wine Co. in Idaho, understanding how visitors interact with her website has been key to her company’s success online. “Being a small business, we wear many different hats and we have a small staff, so we don’t have someone to just focus on our website. Google Analytics does that for us.”

With the introduction of this feature, we’re excited to bring all these benefits to AdWords Express advertisers. Take your performance to the next level by understanding how your online spending impacts the website goals you care about at google.com/adwords/express, or visit our help center to learn more.

Posted by Zhouzhou He, AdWords Express Product Manager