Tag Archives: shopping

Find back-to-school deals for 2000s throwback trends

This fall, for the first time in years, many students across the U.S. will return to the classroom in person. With a new (in-real-life) school year fast approaching, students and their families are already on the lookout for new gear: In fact, searches for “back to school supplies'' increased by 80% in the last month versus the same period last year, while searches for “back to school deals” grew 40%.

Two search bars show the queries “back to school supplies” and “back to school deals.” The “back to school supplies” bar has illustrations of a notebook, a calculator, pens and pencils, with the text “+80%” next to it in blue. The “back to school deals” bar has an illustration of a backpack with a price tag, with the text “+40%” next to it in green.

We looked into what items back-to-school shoppers are searching for and found that the early 2000s are having a moment. One of this season’s hottest shopping trends is the Y2K aesthetic — with butterfly hair clips, trucker hats and inflatable dorm furniture making a comeback.

So as you get ready for the school year, we’re sharing the top-trending Y2K back-to-school items and Google tools to help you get the most bang for your buck.

Top Y2K trends

Search interest for school supplies spikes every August in the U.S., and it's driven by searches for the usual suspects: file folders, pencil cases, notebooks and three-ring binders. This year, trending product searches are leaning into the Y2K style.

Back(pack) to the 2000s

As students head to the physical classroom, they’re ready to shop for the back-to-school staple: a brand new backpack. Searches for playful Y2K styles like “butterfly backpacks” spiked 190% over the last month and “metallic backpacks,” another iconic Y2K look, grew by 90% during the same period. Meanwhile, searches for “vintage backpack” reached a record high in the U.S. this month.

A clear favorite

Translucent and clear accessories were a trademark of early 2000s style. Now, the clear aesthetic is finding its way into school supplies: Searches for "clear post it notes" increased by more than 250% ahead of the back-to-school season, “clear bento boxes” are currently trending and searches for “clear pencil case” are at an all-time high.

Throwback threads

Y2K is also breaking through in back-to-school apparel trends. Search interest for “baggy jeans outfits” is up 650% this month, while searches for “claw clips,” “crochet top” and “trucker hats” are at an all-time high. You can also expect to see students sporting other early 2000s classics — like the “baby tee,” up 40% this year, and “butterfly hair clips,” up 80%.

Funky dorm decor

For students headed off to college, dorm room decorations are top of mind. Search interest for “Y2K room decor” increased 80% in the last month versus the same time period last year. Classic styles from the early 2000s are showing up in home goods — for example, searches for “smiley face rugs” increased 15% in the past month. Playful decor is on the rise too, with “inflatable furniture” searches up 10%, and “glow in the dark stars for ceiling” searches more than doubling over the past month.

Get the best back-to-school deals

Shoppers aren’t just looking for the coolest styles, they’re looking for the best deals. When you start back-to-school shopping on Google, our tools can help you find inspiration, research and compare products for the best value.

On sale filter

Tap the “on sale” filter when you’re searching for a back-to-school product on the Shopping tab to see recent price drops, deals and products on sale — making it simple to factor price into your search from the start.

Price insights

Ever wonder if you’re getting a good deal? Click into the product details page on Google Shopping for a price insights graph. It’ll show you whether a product price is high, low or typical compared to others across the web and in nearby stores.

Price tracking tool

If you’re getting a head start on shopping, our price tracking tool can help you monitor price changes leading up to the school year. When you find a product you’re interested in, tap the “Track Price” toggle on Google to get a notification when the price drops.

Find back-to-school deals for 2000s throwback trends

This fall, for the first time in years, many students across the U.S. will return to the classroom in person. With a new (in-real-life) school year fast approaching, students and their families are already on the lookout for new gear: In fact, searches for “back to school supplies'' increased by 80% in the last month versus the same period last year, while searches for “back to school deals” grew 40%.

Two search bars show the queries “back to school supplies” and “back to school deals.” The “back to school supplies” bar has illustrations of a notebook, a calculator, pens and pencils, with the text “+80%” next to it in blue. The “back to school deals” bar has an illustration of a backpack with a price tag, with the text “+40%” next to it in green.

We looked into what items back-to-school shoppers are searching for and found that the early 2000s are having a moment. One of this season’s hottest shopping trends is the Y2K aesthetic — with butterfly hair clips, trucker hats and inflatable dorm furniture making a comeback.

So as you get ready for the school year, we’re sharing the top-trending Y2K back-to-school items and Google tools to help you get the most bang for your buck.

Top Y2K trends

Search interest for school supplies spikes every August in the U.S., and it's driven by searches for the usual suspects: file folders, pencil cases, notebooks and three-ring binders. This year, trending product searches are leaning into the Y2K style.

Back(pack) to the 2000s

As students head to the physical classroom, they’re ready to shop for the back-to-school staple: a brand new backpack. Searches for playful Y2K styles like “butterfly backpacks” spiked 190% over the last month and “metallic backpacks,” another iconic Y2K look, grew by 90% during the same period. Meanwhile, searches for “vintage backpack” reached a record high in the U.S. this month.

A clear favorite

Translucent and clear accessories were a trademark of early 2000s style. Now, the clear aesthetic is finding its way into school supplies: Searches for "clear post it notes" increased by more than 250% ahead of the back-to-school season, “clear bento boxes” are currently trending and searches for “clear pencil case” are at an all-time high.

Throwback threads

Y2K is also breaking through in back-to-school apparel trends. Search interest for “baggy jeans outfits” is up 650% this month, while searches for “claw clips,” “crochet top” and “trucker hats” are at an all-time high. You can also expect to see students sporting other early 2000s classics — like the “baby tee,” up 40% this year, and “butterfly hair clips,” up 80%.

Funky dorm decor

For students headed off to college, dorm room decorations are top of mind. Search interest for “Y2K room decor” increased 80% in the last month versus the same time period last year. Classic styles from the early 2000s are showing up in home goods — for example, searches for “smiley face rugs” increased 15% in the past month. Playful decor is on the rise too, with “inflatable furniture” searches up 10%, and “glow in the dark stars for ceiling” searches more than doubling over the past month.

Get the best back-to-school deals

Shoppers aren’t just looking for the coolest styles, they’re looking for the best deals. When you start back-to-school shopping on Google, our tools can help you find inspiration, research and compare products for the best value.

On sale filter

Tap the “on sale” filter when you’re searching for a back-to-school product on the Shopping tab to see recent price drops, deals and products on sale — making it simple to factor price into your search from the start.

Price insights

Ever wonder if you’re getting a good deal? Click into the product details page on Google Shopping for a price insights graph. It’ll show you whether a product price is high, low or typical compared to others across the web and in nearby stores.

Price tracking tool

If you’re getting a head start on shopping, our price tracking tool can help you monitor price changes leading up to the school year. When you find a product you’re interested in, tap the “Track Price” toggle on Google to get a notification when the price drops.

Performance Max upgrade has started

As we announced in January and again in March, existing and future Smart Shopping campaigns (SSC) will automatically upgrade to Performance Max campaigns between July and September 2022. The self-upgrade started in April 2022. The automatic upgrade has commenced (related blog post) and should complete by September 30, 2022. This blog post adds details for our API developers.

Starting July 25, 2022, accounts without active or paused SSCs (including new accounts) will no longer be able to create SSCs.

Once an account with active or paused SSCs has been automatically upgraded from SSC to Performance Max, no new SSC creation will be permitted in any surface including the UI, the API, Google Ads Scripts or Google Ads Editor.

The Google Ads API v11 included a new UpgradeSmartShoppingCampaignToPerformanceMaxRecommendation recommendation type to allow developers to upgrade a given SSC to a Performance Max campaign. This can still be applied to an account that has not yet automatically upgraded.

As mentioned in the January blog post, Local campaigns will also be automatically upgraded to Performance Max. An upcoming release of the Google Ads API will include a new recommendation type to allow developers to upgrade an eligible Local campaign to a Performance Max campaign.

Additional information

If you have any questions or need additional help, contact us via the forum.

Merchant IDs as 64-bit in Content API for Shopping

In the Content API for Shopping, Merchant IDs are now 64-bit signed integers. Applications that integrate with the Content API must be able to handle ID values in that range.

Historically, Merchant IDs in the Content API for Shopping were within the maximum value of a 32-bit signed integer, but have recently exceeded this range. In order to avoid any issues, please make sure your applications are fully compliant with IDs within a range of 64-bit signed integer values.

If you have any questions or concerns, please don't hesitate to contact us via the forum.

Building the future of marketing together

Technology is powering more business growth around the world than ever before. And new consumer behaviors are redefining the role technology plays in everyday life. We see this in the surge of video watch time, the rise of browsing behavior on Search and the growth in online shopping. There is opportunity in all of this.

With the right tools, you can meet your customers where they are today while building resilience for tomorrow — and Google is here to be your partner. Your insights and feedback are helping shape every investment we’re making across Google Ads.

Throughout Google Marketing Live, you’ll see the many ways we’re working to help you unlock growth for your business and navigate today’s rapidly shifting advertising landscape. Join us at 9:00 a.m. PT (12:00 p.m. ET) to hear about Google’s latest product innovations across Ads and Commerce. Here’s a preview of some of those announcements.

Reimagining the future of marketing across Search and YouTube

Consumers are turning to Google Search and YouTube more than ever for help with purchase decisions. In fact, we see over one billion shopping journeys happen across Google every day.[5bfc42]

When it comes to shopping on Google Search, we’ve made the experience more natural and intuitive. Categories like apparel have seen tremendous success as consumers explore information in more visual and browsable ways. Later this year, advertisers will be eligible to show new, highly visual Shopping ads to U.S. customers. These will be clearly labeled as ads and will be eligible to appear in dedicated ad slots throughout the page.

Reimagining Shopping ads in new, visually engaging search results (U.S.-only search results)

However, nothing can quite replace seeing a product in person or bringing it home to try out. Augmented reality (AR) on cameras gets us close, and shoppers are ready for it. More than 90% of Americans currently use, or would consider using, AR for shopping.[3396f7]Soon, merchants will be able to have 3D models of their products appear directly on Google Search, allowing shoppers to easily see them in their spaces.

Augmented reality in Search provides a fully immersive shopping experience

In the coming months, you’ll also be able to promote your loyalty benefits to potential customers in the U.S. when they’re shopping across Google. Loyalty programs represent a meaningful relationship between you and your customers, and soon you’ll be able to easily integrate them with Google Ads.

A mobile phone screen showing the search query “hair blow dryer brush.” One of the results shows a tag that says “Get free shipping and earn points.”

Showcase your loyalty benefits across Google to consumers in the U.S.

Using Performance Max campaigns — along with a product feed — you’ll be able to drive more online loyalty sign-ups across YouTube, Display, Search, Discover, Gmail and Maps.

Starting today, your Video action campaigns and App campaigns will automatically scale to YouTube Shorts. YouTube Shorts now averages over 30 billion daily views — four times as many as a year ago — and we want to help you reach people immersed in this short-form content.[4cc29a]Later this year, you’ll also be able to connect your product feed to your campaigns and make your video ads on YouTube Shorts more shoppable. We've been experimenting with ads in YouTube Shorts since last year, and we’re now gradually rolling that out to all advertisers around the world. This is an exciting milestone for advertisers, and a key step on our road to developing a long-term YouTube Shorts monetization solution for our creators, which we'll share more about soon.

Product feeds on Video action campaigns will roll out to YouTube Shorts later this year

Delivering better results with automation and insights

The best way to unlock growth for your business is combining your data and marketing expertise with Google’s machine learning. This means building automated products that meet your objectives and are simple to use.

Performance Max campaigns are a powerful tool for helping you meet consumers where they are across Google channels. In fact, advertisers that use Performance Max campaigns in their account see an average increase of 13% total incremental conversions at a similar cost per action.[ee87c8][3b5bb4]Today, we’re announcing six upcoming additions:

1. More tools for experimentation, like A/B tests to see how Performance Max is driving incremental conversions.
2. Expanded campaign management support in Search Ads 360 and the Google Ads mobile app.
3. Support for store sales goals to optimize for in-store sales, in addition to store visits and local actions.
4. Maximize impact with burst campaigns for a set time period to help meet in-store goals during seasonal events.
5. New insights and explanations, including attribution, audience and auction insights so you know what’s driving performance.
6. Optimization score and recommendations so you can see how to improve your campaign.

Rothy’s, a sustainable brand known for its iconic shoes and accessories, turned to Performance Max to connect with customers across channels. As a result, they increased conversions by 60% and grew revenue by 59%.

Case study video where Rothy’s discusses their experience with Performance Max
10:25

Insights page uses machine learning to identify new pockets of consumer demand and provide personalized trend data. Only Google can surface these types of insights, based on the billions of searches we see every day and the millions of signals we analyze for every ad auction. Today, we’re introducing three new reports that will roll out over the coming months:

1. Attribution insights show how your ads work together across Google surfaces — like Search, Display and YouTube — to drive conversions.
2. Budget insights find new opportunities for budget optimization and show how your spend is pacing against your budget goals.
3. Audience insights for first-party data show how your customer segments, like those created with Customer Match, are driving campaign performance.

Building resilience in a shifting landscape

At Google we’re driven by a shared goal: to be the most helpful company in the world. But we know that our products can only be as helpful as they are safe. That's why we’re launching innovations like My Ad Center later this year to keep users in control of their privacy and online experience. People will be able to pick the types of ads they want to see more or less of, and control how their data informs ads they see across YouTube, Search and Discover.

Control your ads experience in My Ad Center

And these solutions can and should still work for advertisers. We can both advance privacy and continue supporting the ecosystem.

Join us at Google Marketing Live

What an extraordinary time to be in this industry — my team and I are humbled to be on this journey with you. It’s a big moment for all of us, and I know that we can meet it by working together.

Join us today at Google Marketing Live at 9:00 a.m. PT (12:00 p.m. ET) to learn more about these and other ads innovations and commerce announcements. We hope to see you there!

Ease back into your office routine with Google

As many people start returning to the office, we know there’s a lot to (re)figure out — like what to wear on the first day back, how long your commute will take and how to stay productive. So we’re sharing some tips for getting back into the office groove with a little help from Google products.

Rebuild a routine

Google Assistant Routines can help you automate tasks so you have less to do and think about before you head to work. Just say "Hey Google, good morning" and your Assistant can share news, weather or traffic updates, tell you what’s on your calendar, and even get your smart coffee maker started on your morning brew. You can create a Routine based on a specific schedule or when the sun rises or sets every day.

Commute with confidence

Whether you usually hop on public transit, get behind the wheel or hit the pavement, your commute may have changed since the pandemic — or, like me, you might have just forgotten how long it takes. Check Google Maps to find the ideal time to commute and the greenest route for an eco-friendlier way to get to work.

Trying to get to the office by a certain time? Set the time you’re departing or want to arrive by to see how long it’ll take you to get to your destination (and to avoid getting stuck in traffic). The “Leave on Time” feature in Google Assistant Routines can also remind you when to leave, giving you the extra nudge to head out the door.

Find your new food spot

Once you get there, Google Maps can help you find the best (and most efficient) lunch options near your office.

Use Maps’ popular times and live busyness information to see when restaurants are most crowded and which spots are likely to seat you immediately. To save even more time, you can also scan popular dishes and photos on the restaurant’s Business Profile in advance.

If you’re getting takeout, no need to miss a meeting waiting around for your delivery in your office lobby or at the restaurant. Live takeout and delivery status information lets you see the expected wait time, delivery fee and status of your order right from the Maps app — so you can make the most of your workday.

A phone screen shows the arrival time of a food delivery for a restaurant through Google Maps.

Style comfortably

Heading back to the office but not ready to dust off your work clothes? You’re not alone. In fact, “how to style sweatpants” and “work-appropriate leggings” have both been trending on Google.

Search on Google Shopping and filter by style, like joggers or leggings, to find your own office-ready sweats. Pair that with “comfortable shoes for work,” currently the most-searched shoe query, and you’ll find the perfect blend of your work-from-home and office styles.

Meanwhile, this season’s hottest work accessories are right at your fingertips. Nails are in the top-five fashion searches for back-to-the-office shopping. Check out the manicure options yourself on Google Shopping.

The fashion trends that are warming up for spring

When the weather changes, so do our fashion preferences. Out with the sweaters and flannel, in with the swimsuits and florals — to celebrate the closet switch-up, we’re sharing some interesting fashion trends and queries from Google Shopping. For starters, people are looking to history for inspiration: The most-searched fashion trends over the past 30 days in the U.S. are “80s fashion,” followed by “90s fashion,” “y2k fashion,” “2000s fashion” and “70s fashion.”

If you’re not ready for your closet to go back in time, there are a few other springtime-related search trends that might fit a bit better (pun intended) — starting with florals. (We know, we know: groundbreaking.)

“Sunflower bathing suit” is a breakout search over the past 30 days in the U.S., as is “floral handbag,” which saw a +140% spike over the same period of time. Nail art search trends included the phrases “sunflower,” “daisy,” “summer” and “spring,” as well.

And while it’s not a floral per se, the color green — which is definitely garden adjacent — is also having a moment: “Green glitter nails” spiked more than 130% over the past 30 days in the U.S. “Green Prada shoes” saw nearly the same rise (+100%) within the last month, too. Green was also the most-searched nail polish color, and the second-most popular color in searches for handbags after black. Which obviously raises the question: Is green the new black!? Keep an eye on spring fashion to find out.

Go beyond the search box: Introducing multisearch

How many times have you tried to find the perfect piece of clothing, a tutorial to recreate nail art or even instructions on how to take care of a plant someone gifted you — but you didn’t have all the words to describe what you were looking for?

At Google, we’re always dreaming up new ways to help you uncover the information you’re looking for — no matter how tricky it might be to express what you need. That’s why today, we’re introducing an entirely new way to search: using text and images at the same time. With multisearch in Lens, you can go beyond the search box and ask questions about what you see.

Let’s take a look at how you can use multisearch to help with your visual needs, including style and home decor questions. To get started, simply open up the Google app on Android or iOS, tap the Lens camera icon and either search one of your screenshots or snap a photo of the world around you, like the stylish wallpaper pattern at your local coffee shop. Then, swipe up and tap the "+ Add to your search" button to add text.

Multisearch allows people to search with both images and text at the same time.

With multisearch, you can ask a question about an object in front of you or refine your search by color, brand or a visual attribute. Give it a go yourself by using Lens to:

  • Screenshot a stylish orange dress and add the query “green” to find it in another color
  • Snap a photo of your dining set and add the query “coffee table” to find a matching table
  • Take a picture of your rosemary plant and add the query “care instructions”

All this is made possible by our latest advancements in artificial intelligence, which is making it easier to understand the world around you in more natural and intuitive ways. We’re also exploring ways in which this feature might be enhanced by MUM– our latest AI model in Search– to improve results for all the questions you could imagine asking.

This is available as a beta feature in English in the U.S., with the best results for shopping searches. Try out multisearch today in the Google app, the best way to search with your camera, voice and now text and images at the same time.

Here’s how online shoppers are finding inspiration

People shop across Google more than a billion times a day — and we have a pretty good sense of what they’re browsing for. For instance, our Search data shows that the early 2000’s are having a moment. We’re seeing increased search interest in “Y2k fashion” and products like bucket hats and ankle bracelets. Also popular? The iconic Clinique “Happy” perfume, Prada crochet bags and linen pants.

While we know what’s trending, we also wanted to understand how people find inspiration when they’re shopping for lifestyle products. So we surveyed 2,000 U.S. shoppers of apparel, beauty and home decor for our first Inspired Shopping Report. Read on to find out what we learned.

Shopping isn’t always a checklist

According to our findings, most fashion, beauty and home shoppers spend up to two weeks researching products before they buy them. Many, though, are shopping online just for fun — 65% say they often or sometimes shop or browse online when they’re not looking for anything in particular. To help make online shopping even easier and more entertaining, we recently added more browsable search results for fashion and apparel shopping queries. So when you search for chunky loafers, a lime green dress or a raffia bag on Google, you’ll scroll through a visual feed with various colors and styles — alongside other helpful information like local shops, style guides and videos.

Phone screens show animations of a Google search for various clothing items with visual scrolling results

Apparel queries on Search show a more visual display of products

Inspiration can strike anywhere

We know shopping inspiration can strike at any moment. In fact, 60% of shoppers say they often or sometimes get inspired or prompted to buy something even when they aren’t actively shopping. That can come from spotting great street style: 39% of shoppers say they often or sometimes look for a specific outfit online after they see someone wearing it. Or it can come from browsing online: 48% of shoppers have taken a screenshot of a piece of clothing, accessory or home decor item they liked (and 70% of them say they’ve searched for or bought it afterwards). Google Lens can help you shop for looks as soon as you spot them. Just snap a photo or screenshot and you’ll find exact or similar results to shop from.

Sometimes words aren’t enough

We know it can be hard to find what you’re looking for using words alone, even when you do have an image — like that multi-colored, metallic floral wallpaper you took a photo of that would go perfectly with your living room rug. Half of shoppers say they often or sometimes have failed to find a specific piece of clothing or furniture online after trying to describe it with just words. And 66% of shoppers wished they could find an item in a different color or print.

To help you track down those super specific pieces, we’re introducing an entirely new way to search — using text and images at the same time. With multisearch on Lens, you can better uncover the products you’re looking for even when you don’t have all the words to describe them. For example, you might be on the lookout for a scarf in the same pattern as one of your handbags. Just snap a photo of the patterned handbag on Lens and add the query “scarf” to complete your look. Or take a photo of your favorite heels and add the query “flats” to find a more comfortable version.

Phone screen shows the ability to search for a flat version of a pair of yellow high heels, using text and images at the same time.

With multisearch on Lens, you can search with both images and text at the same time

Trying before you buy matters

It’s not always possible to make it to the store and try something on before you buy it — but it matters. Among online beauty shoppers, more than 60% have decided not to purchase a beauty or cosmetic item online because they didn’t know what color or shade to choose, and 41% have decided to return an item because it was the wrong shade. With AR Beauty experiences, you can virtually discover and “try on” thousands of products from brands like Maybelline New York, M.A.C. and Charlotte Tilbury — helping you make more informed decisions. And now, shoppers can try on cosmetics from a variety of brands carried at Ulta Beauty right in Google Search. Just search for a product, like the Morphe Matte Liquid Lipstick or Kylie Cosmetics High Gloss, and find the best shade for you.

Phone screens show animations of models virtually trying on various lipstick and eyeshadow shades.

Google’s AR Beauty experience features products from Ulta Beauty

No matter where you find your shopping inspiration, we hope these features and tools help you discover new products, compare different options and ultimately make the perfect purchase.

Upcoming enforcement of custom batch limits in Content API for Shopping

Beginning May 31, 2022 we will enforce the following limits for custom batch methods in the Content API for Shopping:
  • Maximum entries per request: 10,000
  • Maximum transfer size per request: 32Mb (The payload received from the client)
We’re introducing these limits to enable the fair and stable use of Content API for Shopping. The limits will apply to the following endpoints: After May 31, 2022, calls to any of these endpoints that exceed these limits will begin to fail with the following error:
  • request_too_large
Visit our batching guide to learn more about methods for reducing your batch size. If you are looking for a reasonable batch size to implement, we recommend 1,000 entries per request for each endpoint. Following this means you are unlikely to encounter the limits even if your batch size temporarily increases.

If you have any questions about implementing this change, please visit the Content API for Shopping forum.