Tag Archives: shopping

Shared budget for Smart Shopping Campaigns

Starting February 15, 2022, all existing and future Smart Shopping Campaigns (SSC) will use a shared budget type. Although shared, the assigned budget will only be used by the SSC and will behave like a standard, non-shared campaign budget. New campaigns cannot be added to the shared budget. This change will not have any impact on campaign performance. In reports and queries, existing and future SSC budgets will be returned as explicitly_shared = true (isExplicitlyShared in AdWords API).

Note: the AdWords API will sunset on April 27, 2022. Developers must migrate to the Google Ads API before then.

If you have any questions or need additional help, contact us via the forum.

PrestaShop merchants can now display their products on Google

As the end-of-year holiday season is in full swing, our aim at Google is to help shoppers browse for inspiration, discover new products and ultimately find what they’re looking for. This is why we are building an open ecosystem that connects merchants and customers around the world.

To help merchants reach more customers online, we welcome PrestaShop merchants globally to more easily integrate their product inventory across Google. Starting today, “PrestaShop Marketing with Google,” a new add-on to the PrestaShop Essentials suite, is available in France and in countries where Shopping campaigns are available, allowing 300,000 PrestaShop merchants to feature their products across Google in just a few clicks. This collaboration with PrestaShop will enable their merchants to become discoverable by millions of people across Search, the Shopping tab, Image Search and YouTube.

This is the first partnership of this scale with a French and European e-commerce platform. We hope that this collaboration will give shoppers more choice online, and help merchants meet their customers more easily during the end of the year holiday season and beyond.

PrestaShop merchants can now display their products on Google

As the end-of-year holiday season is in full swing, our aim at Google is to help shoppers browse for inspiration, discover new products and ultimately find what they’re looking for. This is why we are building an open ecosystem that connects merchants and customers around the world.

To help merchants reach more customers online, we welcome PrestaShop merchants globally to more easily integrate their product inventory across Google. Starting today, “PrestaShop Marketing with Google,” a new add-on to the PrestaShop Essentials suite, is available in France and in countries where Shopping campaigns are available, allowing 300,000 PrestaShop merchants to feature their products across Google in just a few clicks. This collaboration with PrestaShop will enable their merchants to become discoverable by millions of people across Search, the Shopping tab, Image Search and YouTube.

This is the first partnership of this scale with a French and European e-commerce platform. We hope that this collaboration will give shoppers more choice online, and help merchants meet their customers more easily during the end of the year holiday season and beyond.

Power your holiday strategy with helpful insights

This year’s holiday shopping season is shaping up to be one of the biggest yet. In fact, 53% of consumers plan to shop online more this year compared to last year.[1b9db3]To help you prepare, check out the Google Shopping Holiday 100, featuring our predictions for the most popular categories and products in the U.S. this holiday season.

The Holiday 100 is a great way to help you understand what people are shopping for. The Insights page in Google Ads was designed to keep businesses up to date on similar trends and insights, which is especially useful during the holiday season. In the coming weeks, you’ll see four new features roll out on the Insights page globally to help you drive results this holiday season and beyond.

Demand forecasts (beta): Previously, the Insights page focused on historical performance — trends that explained why your ads performed the way they did. Now, you’ll see more forward-looking trends with demand forecasts (beta). By combining machine learning technology with past seasonal search trends, these forecasts predict emerging search interest over the next six months. These insights are personalized to your business, meaning that you’ll see trends based on the categories where you advertise.

For example, let’s say you’re a beauty retailer. You might see a prediction that search interest in "perfumes & fragrances” will start to trend in the middle of November with an increase of 27%. Interest then peaks to 93% on Black Friday and tapers off in the following weeks. To help you understand this forecast, you’ll see trendlines for predicted search interest, actual search interest, and your clicks (the amount of traffic you’ve already received from this trend).

On the right side of the page, you can view trend details to see the specific searches that are predicted to increase — like “clean perfume” or “sandalwood.” These insights help you better prepare your budgeting, marketing and merchandising plans to meet the rise in consumer demand.

A desktop screen showing increasing interest for "perfumes & fragrances" on a line graph
Our clients find strategic value in demand forecasts, especially as we approach Black Friday and Cyber Monday. Some of our clients are even using this data to help inform inventory and product development. Aaron Levy
Head of Paid Search, Tinuiti

Consumer interest insights (beta): Are you interested in learning how people search for your business? Consumer interest insights (beta) aggregate and anonymize the top-performing search query themes that drive performance in your campaigns. You’ll see the number of people who searched for each theme, its growth, and how it performed in your account.

As that beauty retailer, you might see that the top themes in the “perfumes'' category are “affordable” and “floral,” and that your overall impressions for the theme increased by 12%. These themes can be found in the search themes section of the page, and can help you update your marketing and product feed copy to include similar words and phrases.

A desktop screen showing a "consumer spotlight" page for a beauty retailer

Audience insights (beta): With audience insights (beta), you can understand more about the interests and affinities of your customers, including what creative resonates the most with them. As the beauty retailer, for example, you might discover that people interested in beauty products prefer the headline “10 must-buy winter fragrances” — and that the audience took part in 57% of the conversions in your campaign.

A desktop screen showing a page titled "understand who is engaging with your campaign," with different boxes for audience insights

Change history insights and auction insights (beta): Now, you can find both change history insights and auction insights throughout the Insights page. This can help you understand how shifts in auction competition or changes you made in your account impacted performance.

Many businesses are already using the Insights page to drive growth. Etsy saw an increase in searches for “Sweatshirts & Hoodies” on the Insights page and used that information to help inform their website merchandising, content strategy and ad copy. This contributed to a 49% lift in sales for Google Search and Shopping campaigns in that sub-category.

These updates will launch in the coming weeks at both the campaign and account level. In the meantime, visit the Insights page on Google Ads to check out the latest trends for your business.

Power your holiday strategy with helpful insights

This year’s holiday shopping season is shaping up to be one of the biggest yet. In fact, 53% of consumers plan to shop online more this year compared to last year.[1b9db3]To help you prepare, check out the Google Shopping Holiday 100, featuring our predictions for the most popular categories and products in the U.S. this holiday season.

The Holiday 100 is a great way to help you understand what people are shopping for. The Insights page in Google Ads was designed to keep businesses up to date on similar trends and insights, which is especially useful during the holiday season. In the coming weeks, you’ll see four new features roll out on the Insights page globally to help you drive results this holiday season and beyond.

Demand forecasts (beta): Previously, the Insights page focused on historical performance — trends that explained why your ads performed the way they did. Now, you’ll see more forward-looking trends with demand forecasts (beta). By combining machine learning technology with past seasonal search trends, these forecasts predict emerging search interest over the next six months. These insights are personalized to your business, meaning that you’ll see trends based on the categories where you advertise.

For example, let’s say you’re a beauty retailer. You might see a prediction that search interest in "perfumes & fragrances” will start to trend in the middle of November with an increase of 27%. Interest then peaks to 93% on Black Friday and tapers off in the following weeks. To help you understand this forecast, you’ll see trendlines for predicted search interest, actual search interest, and your clicks (the amount of traffic you’ve already received from this trend).

On the right side of the page, you can view trend details to see the specific searches that are predicted to increase — like “clean perfume” or “sandalwood.” These insights help you better prepare your budgeting, marketing and merchandising plans to meet the rise in consumer demand.

A desktop screen showing increasing interest for "perfumes & fragrances" on a line graph
Our clients find strategic value in demand forecasts, especially as we approach Black Friday and Cyber Monday. Some of our clients are even using this data to help inform inventory and product development. Aaron Levy
Head of Paid Search, Tinuiti

Consumer interest insights (beta): Are you interested in learning how people search for your business? Consumer interest insights (beta) aggregate and anonymize the top-performing search query themes that drive performance in your campaigns. You’ll see the number of people who searched for each theme, its growth, and how it performed in your account.

As that beauty retailer, you might see that the top themes in the “perfumes'' category are “affordable” and “floral,” and that your overall impressions for the theme increased by 12%. These themes can be found in the search themes section of the page, and can help you update your marketing and product feed copy to include similar words and phrases.

A desktop screen showing a "consumer spotlight" page for a beauty retailer

Audience insights (beta): With audience insights (beta), you can understand more about the interests and affinities of your customers, including what creative resonates the most with them. As the beauty retailer, for example, you might discover that people interested in beauty products prefer the headline “10 must-buy winter fragrances” — and that the audience took part in 57% of the conversions in your campaign.

A desktop screen showing a page titled "understand who is engaging with your campaign," with different boxes for audience insights

Change history insights and auction insights (beta): Now, you can find both change history insights and auction insights throughout the Insights page. This can help you understand how shifts in auction competition or changes you made in your account impacted performance.

Many businesses are already using the Insights page to drive growth. Etsy saw an increase in searches for “Sweatshirts & Hoodies” on the Insights page and used that information to help inform their website merchandising, content strategy and ad copy. This contributed to a 49% lift in sales for Google Search and Shopping campaigns in that sub-category.

These updates will launch in the coming weeks at both the campaign and account level. In the meantime, visit the Insights page on Google Ads to check out the latest trends for your business.

That’s a wrap: Tips on keeping holiday gifts organized

Because I have an enormous family and am the type of person who squirrels away random gifts over the course of the year, holiday gift giving can get disorganized to say the least. Last year, I decided to stop simply trying to write down my list and keep track of gift shopping and delivering by hand. In lieu of these mental gymnastics, I added some structure to the whole endeavor. And now, ahead of the holiday shopping season, I’m sharing my system with you.

Start the hunt with Google Shopping

Whenever I get an idea for a gift, I’ll head to Google Shopping and search for an item, select the product page and check typical prices across the web to see if I should grab it now or wait. If the price is high or I’m not quite ready to make a decision, I turn on “Track price” so I’ll get a notification if it drops.

Animated gif showing how price comparison works on Google Shopping.

But there are also folks on my list who I don’t know as well…and there are a few White Elephant gifts I’ll need, too. For these purposes, I keep an eye on the deals feed on the Shopping tab. I also take note of the price badges on product cards — they’ll tell you things like “$5 off” or “25% off,” which can be helpful so I know if the deal I’m getting is actually a good one or just a small price drop.

Animated GIF showing the deals feed on Google Shopping.

Stay organized in Gmail and Sheets

Once I decide on a gift, it goes in my “gift tracker” that I use Google Sheets to make. I keep track of what I bought and whether I’ve wrapped and delivered it or not. (Go ahead and make a copy of my template and create your own if you want.)

Screenshot of a Google Sheets document titled “Gift tracker” with a list of names and different gift ideas and checkboxes for “bought,” “wrapped,” and “sent/delivered” labels across the sheet.

And when the actual purchase confirmation or receipt hits my inbox, I add it to a label I’ve made for gifts. All these emails are nested under a designated folder so they aren’t mixed in with the rest of my emails. Plus, that way, if I missed the mark with a present, it’s easy to find the gift receipt…hey, it happens to all of us.

That’s a wrap: Tips on keeping holiday gifts organized

Because I have an enormous family and am the type of person who squirrels away random gifts over the course of the year, holiday gift giving can get disorganized to say the least. Last year, I decided to stop simply trying to write down my list and keep track of gift shopping and delivering by hand. In lieu of these mental gymnastics, I added some structure to the whole endeavor. And now, ahead of the holiday shopping season, I’m sharing my system with you.

Start the hunt with Google Shopping

Whenever I get an idea for a gift, I’ll head to Google Shopping and search for an item, select the product page and check typical prices across the web to see if I should grab it now or wait. If the price is high or I’m not quite ready to make a decision, I turn on “Track price” so I’ll get a notification if it drops.

Animated gif showing how price comparison works on Google Shopping.

But there are also folks on my list who I don’t know as well…and there are a few White Elephant gifts I’ll need, too. For these purposes, I keep an eye on the deals feed on the Shopping tab. I also take note of the price badges on product cards — they’ll tell you things like “$5 off” or “25% off,” which can be helpful so I know if the deal I’m getting is actually a good one or just a small price drop.

Animated GIF showing the deals feed on Google Shopping.

Stay organized in Gmail and Sheets

Once I decide on a gift, it goes in my “gift tracker” that I use Google Sheets to make. I keep track of what I bought and whether I’ve wrapped and delivered it or not. (Go ahead and make a copy of my template and create your own if you want.)

Screenshot of a Google Sheets document titled “Gift tracker” with a list of names and different gift ideas and checkboxes for “bought,” “wrapped,” and “sent/delivered” labels across the sheet.

And when the actual purchase confirmation or receipt hits my inbox, I add it to a label I’ve made for gifts. All these emails are nested under a designated folder so they aren’t mixed in with the rest of my emails. Plus, that way, if I missed the mark with a present, it’s easy to find the gift receipt…hey, it happens to all of us.

Shop what’s trending this holiday season

It’s that festive time of year when we start planning holiday gatherings, swap out our iced lattes for hot cocoa, and once again, try to find the perfect gifts for our loved ones.

To help you zip through your holiday shopping this year, we’re sharing the Google Shopping Holiday 100 — a list of what we predict will be the 100 most popular categories and products in the U.S. for the holiday season, according to Google searches.

This year’s Holiday 100 reflects the realities many of us are still living in. Home equipment like coffee makers and fitness gear continue to make the list. But we’re also seeing more items that suggest people are getting out more, like fragrances and beauty products.

Spanning ages and interests, the 2021 trending categories include tech, gaming, kitchen gear, sports and fitness, health and beauty, fragrances, and toys and games. Let’s explore a few of them.

The year of the fragrance

Looking for a new fragrance to add to your collection? You’re not alone. This year, perfumes and colognes are trending higher than in years past. It could be that we’re all after a new signature scent, or maybe we’re sending hints to those who have been in their (less than fresh) loungewear for too long. Ranking highest on the list includes Christian Dior Sauvage Eau De Toilette Spray, Maison Francis Kurkdjian Baccarat Rouge 540, and Versace Men's Eros Eau de Toilette Travel Spray.

Brewing at home

While coffee makers are no stranger to the kitchen gear category, we saw an uptick in the number and types of at-home coffee makers on this year’s list. So no matter how your loved ones take their cup of joe, you’re sure to find something for them. The top coffee maker is the Breville Barista Express Espresso Machine, followed by the Keurig K-Mini Single Serve Coffee Maker.

Gaming goes big

Gaming has become an increasingly popular category over the years, and 2021 is no exception. At the top of the gaming consoles list is the Nintendo Switch OLED, and top trending games include NBA 2K22, FIFA 22 and Metroid Dread. And you won’t just find the latest and greatest gaming products. This year, we saw 80’s and 90’s nostalgia play out with high rankings for the Nintendo 64 (ranked #6 in gaming consoles) and the Game Boy (ranked #8 in gaming consoles).

This holiday season, Google Shopping is helping you find deals, track the price of a specific item, check a product’s availability and more. Whether you’re looking for your family, your best friend, or even yourself, we hope you find the perfect gift with Google.

Shop what’s trending this holiday season

It’s that festive time of year when we start planning holiday gatherings, swap out our iced lattes for hot cocoa, and once again, try to find the perfect gifts for our loved ones.

To help you zip through your holiday shopping this year, we’re sharing the Google Shopping Holiday 100 — a list of what we predict will be the 100 most popular categories and products in the U.S. for the holiday season, according to Google searches.

This year’s Holiday 100 reflects the realities many of us are still living in. Home equipment like coffee makers and fitness gear continue to make the list. But we’re also seeing more items that suggest people are getting out more, like fragrances and beauty products.

Spanning ages and interests, the 2021 trending categories include tech, gaming, kitchen gear, sports and fitness, health and beauty, fragrances, and toys and games. Let’s explore a few of them.

The year of the fragrance

Looking for a new fragrance to add to your collection? You’re not alone. This year, perfumes and colognes are trending higher than in years past. It could be that we’re all after a new signature scent, or maybe we’re sending hints to those who have been in their (less than fresh) loungewear for too long. Ranking highest on the list includes Christian Dior Sauvage Eau De Toilette Spray, Maison Francis Kurkdjian Baccarat Rouge 540, and Versace Men's Eros Eau de Toilette Travel Spray.

Brewing at home

While coffee makers are no stranger to the kitchen gear category, we saw an uptick in the number and types of at-home coffee makers on this year’s list. So no matter how your loved ones take their cup of joe, you’re sure to find something for them. The top coffee maker is the Breville Barista Express Espresso Machine, followed by the Keurig K-Mini Single Serve Coffee Maker.

Gaming goes big

Gaming has become an increasingly popular category over the years, and 2021 is no exception. At the top of the gaming consoles list is the Nintendo Switch OLED, and top trending games include NBA 2K22, FIFA 22 and Metroid Dread. And you won’t just find the latest and greatest gaming products. This year, we saw 80’s and 90’s nostalgia play out with high rankings for the Nintendo 64 (ranked #6 in gaming consoles) and the Game Boy (ranked #8 in gaming consoles).

This holiday season, Google Shopping is helping you find deals, track the price of a specific item, check a product’s availability and more. Whether you’re looking for your family, your best friend, or even yourself, we hope you find the perfect gift with Google.

Ads API apps must complete OAuth verification

Last year, the OAuth scopes used by the following Ads APIs were classified as sensitive, requiring developers to complete the OAuth verification process for their Google Cloud projects:
  • Google Ads API & AdWords API
    • https://www.googleapis.com/auth/adwords
  • Content API for Shopping
    • https://www.googleapis.com/auth/content
  • DoubleClick Bid Manager API
    • https://www.googleapis.com/auth/doubleclickbidmanager
Any remaining OAuth clients using the above scopes that remain unverified may have their existing credentials revoked and lose access to the above APIs if they do not complete the OAuth verification process as soon as possible.

Certain apps may qualify for one of the exceptions for app verification. If your application meets any one of those exceptions, follow the steps listed for the appropriate use case. If not, you must complete OAuth verification to continue using these Ads APIs.

If you have any questions or need additional help, contact us using any of the following support options: