Tag Archives: Google Marketing Platform

Introducing the new Analytics 360

Earlier this week, we announced that the new Google Analytics is ready to help you meet the challenges of an evolving measurement landscape and get better ROI from your marketing for the long term — with privacy-safe solutions and machine learning at its core. Today, we’re introducing the new Analytics 360, which builds on the foundation of Google Analytics 4 properties to address the measurement needs of large advertisers and agencies with more customizations, increased scale, and enterprise-level support.

Flexible tools to fit your organization’s needs

As a large company, you may have multiple teams that need access to different insights, depending on their job function, products and markets. Let’s say your teams in the United States, Canada and Mexico need to view the data about your four product lines to understand what’s driving sales in their markets. With the new Analytics 360, you can create four product line sub-properties for each country team and customize their settings. For example, you can link each of them with your Google Ads and Google Marketing Platform accounts that are used for the campaigns running in these countries.

You may also have analyst teams in each of those countries that need to access the data across all product lines for their markets to understand what’s driving sales for your brand locally. You can easily do that by creating dedicated roll-up properties for the United States, Canada and Mexico across all four product lines. That way, they’ll be able to better understand the audiences that are interested in your products and share insights with other local teams. Roll-up and sub-properties will only be available in Analytics 360 and will launch in the coming months.

You’ll also be able to create your own user roles in Analytics 360 to control feature access for certain groups of users. For instance, you could create a role for an agency partner so they can understand which campaigns are driving conversions on your website, but can’t access data about your revenue or organic traffic. Custom user roles can also be assigned to selected reporting collections, which are groups of reports based on topics like customer acquisition. This way your teams and partners can access the data they need in compliance with your policies. Custom user roles and user assigned reporting collections will launch in the coming months to all Analytics 360 accounts.

Scalable solutions for growing enterprises

The new Analytics 360 can scale as you grow your business and your needs become more demanding. It has higher limits for up to 125 custom dimensions, 400 audiences and 50 conversion types. If you want to run your own analysis, Analytics 360 allows you to export billions of daily events to BigQuery. You can also get more granular insights by accessing unsampled results directly in Analytics 360’s explore module.

In addition to higher limits, you’ll get continuous intraday data via Analytics 360’s interface and the API. Data usually appears within an hour after collection, so you can make faster, near-real time decisions during crucial periods for your business, like Black Friday.

Enterprise-level performance and support

Analytics 360 comes with service legal agreements (SLAs) across many product functionalities such as data collection, reporting, processing and attribution. For the first time, we’ll introduce an SLA for BigQuery daily export to give you peace of mind even for your own analysis.

When multiple teams work together with Analytics 360, you’d like to closely monitor the changes made to your account settings. The new Analytics 360 has a more robust Change History so you can review when settings are edited, like when a new Google Ads account is linked to an Analytics 360 property or a new type of conversion is created. In the future, we’re planning to add more advanced audit functionalities for a better view of who has access to your data and the changes made to your property.

The new Analytics 360 is now in open beta for all existing clients. Follow these instructions to upgrade your Google Analytics 4 Properties to the Analytics 360 beta.

Meet your marketing objectives with the new Google Analytics

A year ago, weintroduced the new Google Analytics to help you meet the challenges of an evolving measurement landscape and get better ROI from your marketing for the long term. Google Analytics 4 properties offer privacy-safe solutions to measure the customer journey, machine learning to predict outcomes and automate the discovery of insights, and easy activation of those insights in Google’s advertising platforms to enhance your marketing performance.

Since then, we’ve introduced features like improved advertising reporting and support for user consent choices that help you achieve your marketing objectives without compromising user privacy.

Now, we're launching additional capabilities, including an improved Search integration and smarter attribution to give you the insights you need to optimize performance across all of your marketing channels. We're also introducing new modeling features that will close gaps in your data and help you future-proof your measurement.

With these additional capabilities, we encourage you to use the new Google Analytics as your primary web and app analytics solution going forward.

Easily access Search insights

Search Console provides detailed information about your website’s organic Search performance, including the site’s rank in Search results, queries that led to clicks, and post-click data like engaged sessions and conversions. With the new Search Console integration, you'll be able to understand the role that organic Search plays in driving traffic to and engagement on your site relative to other marketing channels like Search ads, email, or social.

Get more value with data-driven attribution

Building on the two attribution reports, Conversion paths and Model comparison, we announced earlier this year, we are introducing data-driven attribution – without minimum threshold requirements – to Google Analytics 4 properties.

Google’s data-driven attribution models give you a better understanding of how all of your marketing activities collectively influence your conversions, so you don’t over or undervalue a single channel. Unlike last-click attribution, where 100% of the credit goes to the final interaction, data-driven attribution distributes credit to each marketing touchpoint based on how much impact the touchpoint had on driving a conversion.

A screenshot of three bar graphs in different shades of blue showing a grouping of credit to each marketing touchpoint.

Conversions by channel grouping using data-driven attribution

Data-driven attribution improves marketing ROI by helping you make smarter decisions about where and how much to invest, and as a result, drive more conversions for less cost. With its use of machine learning, data-driven attribution is a more durable approach that will deliver results even when it’s difficult to observe conversions. Notino, an ecommerce beauty platform, says data-driven attribution in Google Analytics 4 is essential to its measurement strategy.

We have seen benefits with using a data-driven attribution model compared to last click and have rolled it out as a standard for 23 of our markets. We are now excited to use the next generation of attribution reporting in Google Analytics 4. Matěj Slavík
Head of Performance Marketing, Notino

Data-driven attribution will be available in attribution reports in the coming weeks. It will be available at the property level soon after, at which time you’ll be able to see attributed revenue and conversions in the Conversions report and in Explorations.

Address measurement gaps with Google’s machine learning

Using Google’s advanced modeling technology, the new Google Analytics allows you to fill gaps in your understanding of customer behavior when cookies and other identifiers aren’t available. It analyzes vast amounts of historical data, identifies correlations and trends between key data points, and uses those insights to make predictions about the customer journey.

We’re bringing a few new modeling capabilities to Google Analytics 4. First, conversion modeling is now used in attribution reports, the Conversions report, and Explorations to identify where conversions have come from and allocate them to the right Google and non-Google channels, such as Search ads, email, or paid social.

Second, behavioral modeling will soon be supported in reporting. Behavioral modeling uses rigorously tested and validated machine learning to fill gaps in behavioral data, like daily active users or average revenue per user. This allows you to conduct uninterrupted measurement across devices and platforms, and answer questions like, “How many new users did I acquire from my last campaign?” or “Which steps in my funnel have the highest user drop-off rates?”

Meet your marketing objectives

Customers are seeing success using the new Google Analytics to help achieve key marketing objectives like generating leads, acquiring new users, and driving online and offline sales. Líder, a grocery retailer owned by Walmart Chile, is driving in-app purchases using predictive metrics and audiences. By marketing to a new “Likely 7-day Purchasers” audience generated by Analytics based on predicted purchase behavior, Líder increased its conversion rate to 5.4% from 0.3% for other audiences, and saw an 85% decrease in overall app campaign CPA.

We’ve seen firsthand the value that the new Analytics has brought to our business and plan on using more new capabilities as they become available in Google Analytics 4 properties. Esteban Bascur Heredia
Manager of Marketing Technology, Walmart Chile

Global beauty brand, L’Oreal, is also using the new Google Analytics to help adapt its measurement foundation for the future, and simplify how the entire organization generates business insights.

Google Analytics 4 democratizes the use of advanced data and analysis, making insights more accessible. The migration has been an opportunity for us to unify media and analytics with a single infrastructure that simplifies decision making. Selim Decoufled
Global Analytics Manager, CDMO, L'Oréal

Now is the time to build the measurement foundation your business needs for the future. We encourage you to make full use of your Google Analytics 4 property and put it at the center of your measurement in place of Universal Analytics.

Bring performance and privacy together with Server-Side Tagging

It’s important for businesses to have the insights they need to drive more conversions on their websites. But rising expectations and regulations around user privacy can make it hard to meet both performance and privacy needs. We’re continuing to invest in solutions to help you find that balance.

Server-Side Tagging in Google Tag Manager allows you to move measurement and advertising tags off your website and into a secure server container. This helps protect your customers by restricting access to their information, and helps increase conversion rates on your site by reducing page load times.

To ensure all businesses can use this feature, Server-Side Tagging now works with any cloud or server provider that supports Docker — an open source platform for developing and running applications. We’ve also integrated Server-Side Tagging into more Google products and services to help you move more tags off your website and achieve better site performance. With these improvements, we're moving Server-Side Tagging out of beta and making it generally available to all customers in Tag Manager and Tag Manager 360.

Support for more Google advertising products

Server-Side Tagging now supports Google Ads and Google Marketing Platform products, including Campaign Manager 360, Display & Video 360 and Search Ads 360. Previously, you had to continue using a client-side tag for each marketing product you use, and keep them all running directly on your site.

Now, when customers interact with your site, a single client-side tag can activate multiple tags for these products directly in your server container. This means you’ll have fewer tags on your site, which can help improve your site's page load time.

Integration with other privacy solutions

Marketers often ask us how to use Server-Side Tagging with other privacy solutions like Consent Mode and enhanced conversions. Consent Mode helps you customize how Google tags behave before and after users make their consent decisions; and enhanced conversions help you use consented, first-party, user-provided data to better understand how users convert after engaging with your ads.

We're now making it simpler to use these products together. Advertisers with Google Analytics 4 on their sites will soon be able to use enhanced conversions in Google Ads without needing to add additional tags to their site. And once you’ve set up Consent Mode, any Google tags implemented in your server container will automatically respect consent choices that users have made on your website.

We're also making it easier for you to ensure that user data is handled according to your security preferences. Server-Side Tagging automatically anonymizes your users’ IP addresses before the information is shared with Google’s reporting tools. And in cases where you need more control, you have the option to eliminate users’ IP addresses from your data completely before they’re shared.

Success with Server-Side Tagging

Since launching Server-Side Tagging last year, we’ve seen businesses around the world use this feature to uphold higher expectations around user privacy and drive better marketing performance.

Nemlig, Denmark’s leading online grocer, saw a large rise in visitors to its site as people turned to online shopping and home delivery for their daily essentials last year. This resulted in longer page load times, which negatively impacted conversion rates on Nemlig’s site. After adopting Server-Side Tagging, the company was able to move tags from the browser into its secure server container, improving its page load time by 7%. Read the full story here.

Square has also found success with Server-Side Tagging. The San Francisco-based company helps businesses of all sizes reach buyers online and in person, manage their business and access financing. Since implementing Server-Side Tagging, Square has seen a 46% increase in reported conversions.

Server-Side Tagging is our preferred method for sending measurement data to our marketing partners. It allows us to collect data from the website in a secure manner while improving data collection and enabling event enrichment. Doug Logue
Sr Product Manager of Marketing Technology, Square

With Server-Side Tagging, you can improve both user trust and website performance. As we continue to work on new features and updates, our goal is to help you achieve your privacy and performance goals across all of your measurement needs.

Faster video campaigns with Campaign Manager 360

With online video growing, it’s imperative for brands to deliver relevant video campaigns at scale. In fact, eMarketer predicts that U.S. programmatic Connected TV ad spend will reach $8.67B in 2022.

We recently shared how you can reach streaming audiences on Connected TV using Display & Video 360. Today, we're launching new features in Campaign Manager 360 to help you take further advantage of this massive shift to video.

We’re making it easier for you to set up and measure video campaigns across your entire media plan by automating workflows and offering video-centric trafficking capabilities. We’re also introducing new video measurement capabilities, so you can get the insights you need to make smarter decisions and optimize performance.

Work faster with the new publisher eligibility tool and publisher spec library

One of the most frustrating and time-consuming issues for ad operations teams is receiving a creative asset that doesn’t meet the minimum required specs or creative standards for a particular publisher. For example, the file size might be too low quality to generate necessary transcodes, requiring an entirely new creative. These challenges lead to inefficient workflows and delays in campaign launches.

To automate this process, we’re launching the publisher eligibility tool and publisher spec library in Campaign Manager 360.

The publisher eligibility tool validates the uploaded creative to ensure its attributes meet the minimum requirements for specific publishers. Now you can identify issues before they happen and see exactly what needs to be changed.

The new publisher spec library reduces the manual work needed to convert file formats to align to specific publisher specs. Instead, Campaign Manager 360 will automatically set video transcodes for each placement on your media buy and convert your video files to match each publisher’s creative specifications.

Advertisers and agencies like PMG have been streamlining their QA and video trafficking process with these tools.

The new publisher spec library and publisher eligibility tool in Campaign Manager 360 automated the video trafficking process, allowing us to work faster and focus on driving insights and performance for our clients. Addison Wheeler
Associate Ad Operations Director, PMG

New placement level video duration settings ensure that the length of a video meets the publisher’s duration requirements. In addition, video default ads now support multiple video creatives with different lengths and orientations, making it possible to use default video ads across any video campaign. If the existing video assigned to a placement or publisher can’t run, instead of missing the opportunity, you’ll automatically deliver a default video ad in its place.

Measure video inventory with engaged views and engaged view conversions

Impressions and view-through conversions are key metrics for video campaign performance, but without insights into watch time and viewability, it can be difficult to know exactly how your video ads are driving conversions.

Engaged views and engaged view conversions allow you to define what constitutes a high-quality video impression and measure its impact on both third-party inventory sources and on YouTube.

This helps you determine which video impressions and inventory sources are the most valuable, understand how users engage with your video ads across your media plan, and get deeper insights to drive your business objectives and campaign goals. Please reach out to your account team if you’re interested in these new metrics.

Get consistent measurement with custom viewability metrics for YouTube inventory

Finally, you’ve been asking for a way to get an apples-to-apples comparison of campaign performance for YouTube and other video sources. We’re adding the ability to set custom viewability metrics on YouTube inventory in Campaign Manager 360 so you can consistently measure viewability across different inventory.

With a simplified video campaign setup and more comprehensive video measurement, Campaign Manager 360 helps you to better reach your audience with relevant video ads at scale.

What’s new with automated bidding in Display & Video 360

Automated bidding in Display & Video 360 helps advertisers improve performance by adjusting bids in real time to achieve the results they care about. Using Google’s advanced machine learning, it evaluates and tailors your bids for every auction to help predict the likelihood of a conversion.

Today we’re introducing improvements to the automated bidding solutions in Display & Video 360. First, we’re introducing a new interface where you can set Custom Bidding multipliers without writing any code. Second, we’re adding support for pay for viewable impressions to outcome based buying. Lastly, we’re introducing a new report to give you more insights into how automated bidding places bids to hit your goals.

Simplified setup for Custom Bidding

Custom Bidding is an automated bidding strategy that allows you to assign values to different events, such as a conversion or a purchase. Marketers told us that Custom Bidding delivers great results because it helps tailor their bidding to their unique goals, but we also learned that they can’t always use it because they might lack the technical resources to build the required scripts. In addition to uploading a custom script, you now have the option to select Floodlight activities and assign them the value you want in an easy-to-use interface. For example, you can assign a higher value to high-value purchases, so that your ads are tuned to specifically increase revenue instead of driving more transactions. In the future, you will also be able to use Analytics 360 goals in the same way.

User interface for Display & Video 360 features Floodlight activity and Custom Bidding

Choose goal builder to assign values to different Floodlight activities and use them for Custom Bidding.

Outcome based buying for branding campaigns

Up until now, outcome based buying only supported performance campaigns by allowing marketers to pay per click for campaigns that use target cost per acquisition (CPA) or maximize conversions strategies. To make better use of your branding budgets, we’ve introduced pay per viewable impressions (as measured by Active View) for your display and video campaigns. This allows you to optimize for maximize active view. So you’ll reduce budget waste and achieve better performance by only paying for impressions that are viewable instead of each impression.

Learn how automated bidding works for your campaigns

We’ve heard that you’d like to learn more about how the automated bidding algorithm places your bids. We’re introducing a new report, Bidding Insights, that will give you more visibility into how automated bidding is working. First, you will be able to monitor what the average cost-per-thousand impression (CPM) bid is based on the likelihood of an impression to lead to a conversion or a click. This way you’ll see that automated bidding is increasing your bids for impressions that generate better returns for you.

In addition, Bidding Insights will show you how many impressions you won based on their likelihood to lead to the outcome you selected for automated bidding. Bidding insights will become available after seven days of activity and after there is sufficient data to provide meaningful insights in all campaigns that are using automated bidding.

User Interface image of Access Bidding insights

Access Bidding insights at the IO level where the bidding strategy is displayed

These new bidding features allow you to quickly adapt to consumer behavior by giving you more flexibility and customization for your bidding strategies across both brand and performance campaigns.

This post closes our Display & Video 360 product announcements series covering new features to support your business recovery and growth. Stay tuned for additional updates on Campaign Manager 360 soon.

New tools to manage publisher deals in Display & Video 360

Marketers and agencies sign annual deals with top publishers to simplify purchasing and negotiating inventory across multiple brands and campaigns. This includes annual upfronts and newfronts deals. Increasingly, marketers rely on Programmatic Guaranteed and other non-guaranteed deals to fulfill these commitments with Display & Video 360, because its frequency management capabilities improve performance while delivering consistent user experiences across channels.

To help media agency professionals more efficiently manage publisher deals, we’re introducing new tools to package, prioritize and monitor deals across partners and advertisers in Display & Video 360.

Let’s say you’ve negotiated a deal with a publisher and you’d like to use it across different partner accounts. Instead of going into each of Display & Video 360’s partner accounts and creating separate deals, you can now create one deal and then distribute impressions across partners and advertisers. You can also easily edit the deal and the changes will propagate to all Display & Video 360’s accounts you shared the deal with.

With the new tools to manage our private marketplace deals at the cross partner level, we are able to save up to 56% of time in our day to day operations and place strategic focus on inventory packaging to meet our client goals. Azriel Chan
Head of Platform & Capabilities, Omnicom Media Gro
User interface image of the Access Tab

Reach the new tools within your deal’s Access tab

Package and prioritize deals across partner accounts

In addition to saving time creating and editing deals, you can also package the inventory to fit the needs of the brands you work with. You can take inventory from different deals, bundle them together and give access across partners and advertisers. For example, you can create a package for a special time of year (like Black Friday or major sporting event), a marketing objective or for always-on campaigns and share it across multiple partners. This way you don’t have to recreate the same package in multiple accounts. In addition, for preferred deals, you can prioritize access to the deal across partners and advertisers, giving you additional control in how you distribute impressions from the deal among your various campaigns.

Monitor publisher commitments in one place

When you commit to buying a fixed amount of ad inventory through a Programmatic Guaranteed or a non-guaranteed deal, you have to closely monitor its delivery so that you don’t waste your budgets. The ability to keep track of your spend at the publisher level is particularly relevant for your upfront deals that span across various properties and cover different advertisers and campaigns. So if these deals are running behind, it’s important to quickly reallocate impressions across campaigns. Now, you can easily monitor pacing for each publisher and deal in one place, identify delivery issues and reallocate impressions across accounts and campaigns before the deal expires.

To access these new tools, please contact your account team. In the future, we’re planning to add more controls and flexibility in how you manage your deals across partners.

New reach and frequency metrics in Display & Video 360

Earlier this week, we announced new ways to help you easily capture connected TV and audio streamers' attention and understand what drives them to become customers.

To deliver a consistent user experience across these new channels and more established ones, it’s critical to control the overall number of times people see your ads.

Effective cross-channel frequency management can also reduce budget waste and help you make every ad dollar count. On average, we found that customers see a 6% reach gain when managing frequency in Display & Video 360.

But beyond averages, we heard that you needed a personalized assessment of the impact of cross-channel frequency management solutions on a campaign-by-campaign basis. We’re introducing two new tools that help you appraise the benefits of your own cross-channel frequency management strategy on an ongoing basis and at no cost.

Quantify the reach impact of cross-channel frequency management

First, we’re adding a dedicated data visualization for each campaign that spans across channels and has a frequency goal set at the campaign level. The visualization shows how much reach was gained due to effective frequency management at the campaign level. You can also access the same information at the advertiser or at partner level by creating an offline report in the standard Display & Video 360 reporting.

This screen shows what the frequency management value quantification dashboard looks like. It shows the total number of added reach coming from frequency capping. A bar chart is split in two colors: the yellow portion shows the number of unique users reached thanks to effective cross-channel frequency management.

Frequency management data visualization

Having a real-time view of reach gains gives you more precision in evaluating your campaign performance. It also lets you assess the value of managing your programmatic campaigns across channels in a consolidated way. This leaves you better armed to defend marketing budgets.

By measuring the actual reach gains that come from managing frequency across channels and eliminating unwanted impressions from our digital budgets, we can deliver better results for our clients. Georgina Thomson
Senior Director, Advanced Video Lead, OMD USA

With this new data visualization, you don’t need to set up an experiment with a test and control phase in order to see the impact of applying your frequency management strategy across media types. Display & Video 360 uses log data to automatically compare the reach obtained by a cross-channel campaign against the reach that you would have obtained with separate campaigns, each containing a single channel and its own frequency goal.

Measure the extra reach coming from Programmatic Guaranteed strategies

Display & Video 360 will now calculate for you the extra reach you get for each Programmatic Guaranteed deal using Display & Video 360's frequency management solutions. This new metric will help you get a better understanding of how Programmatic Guaranteed deals contribute to the incremental reach you get from applying frequency management across media.

We can now easily monitor that our frequency distribution remains optimal across Programmatic Guaranteed and the rest of our Display & Video 360 buys – and quantify associated reach gains. Travis Freeman
Global Head of Media, Uber

This topline data point will be visible in a dashboard in the “My Inventory” tab. You’ll still be able to use Display & Video 360’s offline report to see budget savings reinvested and impressions passed due to frequency for each Programmatic Guaranteed deal.

Managing frequency without third-party cookies

We’re committed to building solutions that will let you maintain control over ad exposure in a way that respects user privacy even when third-party cookies and identifiers are missing. Since 2019, Display & Video 360’s cross-domain frequency management tools have been powered by machine learning technology. And recently, we’ve further evolved these models to enable advertisers to manage frequency on Firefox ETP and Microsoft Edge traffic. In the future, we’ll keep exploring innovative ways to protect users’ privacy while controlling users’ overexposure to ads and limiting media waste.

Reach TV and audio streamers with Display & Video 360

Connected TV (CTV) and audio streams flow into people’s screens with hours of entertainment. So successful brands like Adidas and Nestlé turn to programmatic technology as a way to connect with their viewing and listening audiences while simplifying the execution of CTV and audio ad strategies.

Today, we’re spotlighting three additional features that will help you easily capture the attention of CTV and audio streamers and understand what encourages them to become customers.

Pick the right context for your CTV ads

Reaching viewers based on their interests and passions remains one of the most promising opportunities of CTV advertising. That's why we invest in features like similar audiences for CTV devices that help you find new connected TV viewers who share similar attributes with the audiences you already know.

But we’ve heard many of you want to combine these new tactics with best-in-class techniques inspired by traditional TV advertising that give you confidence that your ads are displayed in a safe and relevant context.

To help you do just that, we’re soon integrating new CTV contextual signals in Display & Video 360. This will allow you to pick inventory by genre, length or livestream content.

Let’s say you want to associate your ad message to some of the highly anticipated sports events of the summer, like the Olympics or the U.S. Open. Using Display & Video 360, you’ll easily select CTV live inventory that falls under the “Sports” genre. Then you’ll also be able to verify that your ads served against content that is suitable for your brand.

Measure the sales impact of your CTV ads

As pandemic restrictions ease in some parts of the world, ad spending is rebounding. But advertisers’ preference still goes to ads that can prove they’re effective at moving products off the shelves.

This fall, we’re introducing sales lift measurement for CTV ads using Nielsen Catalina Solutions (NCS) in the U.S. Harnessing sales data across NCS’s extensive retailer network, this feature will give you a chance to quantify how your CTV ad impressions led to offline sales. The report features useful metrics such as percentage sales lift, total incremental sales and return on ad spend that can inform future campaign optimization. This data will be available right in the Display & Video 360 interface, meaning that no pixel implementation or log file data crunching will be required.

And because the Display & Video 360 integration with NCS already covers all other digital environments, publishers and formats, you can now understand the incremental lift attributed to campaigns spanning across CTV apps, display, audio and more.

Create professional dynamic audio ads

On top of the big screen, people will also turn on their smart speakers and headphones this summer to enjoy live sports and music festivals, or to listen to a podcast while relaxing in a deck chair. Creating great audio ads can be a chicken-and-egg problem. How can you justify a big incremental creative investment if you haven’t yet proven you can run fantastic digital audio campaigns?

That’s where Display & Video 360 can help. With Audio Mixer, you could already assemble a multi-track audio ad using simple drag-and-drop editing features. Building on Audio Mixer, we’re adding new dynamic production capabilities so that you can build tailored audio ads, quickly and efficiently, at scale. This new dynamic production tool allows you to use various segmentation rules, like location, schedule or audience, to create customized, relevant ads, all from a single audio creative.

For example, you can create a back-to-school audio campaign that has customized offers for different markets. Once you record the audio asset, you can use the dynamic audio tool to create additional custom assets with local in-store promotions based on where the ads will run.

This screen shares what it looks like to create an audio ad, with different lines for editing voice, music and more. There is also an example of two different display creatives that will be used in the campaign.

Dynamic Audio ads in Display & Video 360

Both Audio Mixer and the dynamic production tool will also be available in the recently announced Ads Creative Studio.

As people shift to on-demand ways of consuming TV and audio content, advertisers need on-demand ways of buying ads on these channels. Stay flexible and relevant by simplifying the execution and measurement of your CTV and audio campaigns with Display & Video 360’s new tools.