Game developer Mobirix increases revenue from paying users by 44%

“Gaming app users are often exposed to ads but when we show them AdMob in-app purchase (IAP) ads, we are able to convert some of them into paying users, which helps us generate more IAP revenue.” - Hyun Kwan Ro, Director, Mobirix



Mobirix is a Korean mobile gaming developer and publisher that transitioned from creating games for feature phones to smartphones. Today, they have developed and published over 200 games for users around the world. Mobirix prides itself on creating great user experiences and not using push notifications, believing that users will come back to their apps without needing reminders.
The problem

After building a large user base, Mobirix looked at its monetization strategy to generate revenue. It started by working with a game developer to find a way to monetize its popular game, Zombiehive. At first, Mobirix’s game developer didn’t want to incorporate ads, but Mobirix understood that it was common for users to see ads and that mid-core and hard-core players were more likely to make an in-app purchase. As a result, Mobirix took a segmented approach to monetize non-paying and paying users.

The solution

Based on AdMob’s recommendation, Mobirix decided to implement a hybrid monetization model, which used a combination of in-app ads and in-app purchases. With AdMob IAP house ads, AdMob automatically predicts likely spenders based on Google’s proprietary data and models, and shows them IAP ads. This helped Mobirix maximize revenue while improving user experience for its likely to spend? users. For the rest of the users who are unlikely to spend, AdMob serves regular ads to help maximize revenue.

The results

Adding ads to the mix allowed Mobirix to monetize non-paying users without relying solely on revenue from IAP. After implementing the hybrid monetization model of IAP and ads for its app, Zombiehive, Mobirix saw an approximate 15% uplift in the number of paying users and about a 43% increase in average revenue per paying user.

Having seen such impressive results, Mobirix is excited for what the future holds. With approximately 90% of its total ad revenue coming from AdMob, Mobirix plans to design future games based on a hybrid monetization model.

An in-app purchase house ad in Zombiehive

To check out Mobirix’s success story, or any other of our other success stories, visit us at at the AdMob website. Until next time, be sure to stay connected on all things AdMob by following our Twitter and Google+ page.

Posted by Henry Wang
AdMob Marketing

Source: Inside AdMob


Two DFP API deprecations at the same time

We would like to remind everybody that on August 31, 2016, we are deprecating two DFP API versions at the same time in an effort to tighten our deprecation schedule.

This means that if you are currently using v201508 or v201511, you should look into upgrading to the latest DFP version now.

You can find our full deprecation schedule on our developers site. We also encourage you to join our sunset announcement mailing list.

As always, if you have any questions, feel free to drop us a line on the DFP API forums or the Ads Developer Google+ page.

BigQuery goes wide: this week on Google Cloud Platform



One of the many tools that sets Google Cloud Platform apart from other cloud providers is Google BigQuery, a managed data warehouse service that allows users to query petabyte-scale datasets with a familiar SQL-like interface.

Last month, we announced that BigQuery is now integrated with Google Drive, our online file storage space, and Google Sheets, our spreadsheet app. That’s on top of an existing integration with Google Data Analytics Studio, as discussed by Felipe Hoffa here. We’ve also highlighted some fun and interesting ways to use BigQuery, for example, to forecast demand, or to visualize campaign contributions to the 2016 presidential elections.



Now it seems the broader cloud community is getting wind of how useful and useable BigQuery can be, and is working on ways to use it with workloads and datasets outside of GCP. This week, we read an interesting blog from Dominic Woodman about how he uses BigQuery for large-scale SEO processes such as doing an audit on a large number of internal links. The article is a must-read for more than just online marketers, though — it’s relevant to anyone who makes heavy use of Microsoft Excel. “What do you do when Excel fails?” Woodman writes. “Excel is a fantastic tool, but that doesn't mean it’s what we should use for everything.”

We also heard from Gareth Jones at Shine Technologies, a digital consulting company, about exporting HTTP request logs from AWS into BigQuery for analysis.
Now, we could use Splunk or fluentd or logstash or some other great service for doing this, but our client is familiar with BigQuery, they like the SQL interface, and they have other datasets stored there already. As a bonus, they could run their own reports instead of having to talk to developers (and nobody wants to do that, not even developers).
You should still read this article even if you’re not in the business of analyzing lots request logs. That’s because along the way, Jones also introduces a useful hack for avoiding egress charges as they move data out of AWS. These charges would have set them back $350/month, and avoiding extra charges is something that anyone working with multiple cloud providers can get behind.

How one teacher discovered the perfect teaching tool: a business

Posted by Melissa Horwitz, Marketing Manager, Google for Education

(Cross-posted on the Google for Education Blog.)

Editor's note: Teachers are uniquely inspiring people. It takes a teacher to engage students, bring the classroom alive and turn classroom concepts into lifelong passions. We’re thrilled to celebrate everyday heroes like Matt from High Tech High, whose story is below, at ISTE this year in Denver. If you’ll be at the conference, stop by booth #2511 in the expo hall to demo the latest Google for Education tools. We’ll also be sharing over 50 presentations from educators and Googlers in room #103.


San Diego’s High Tech High encourages its teachers and students to think outside the box. Instead of traditional curricula, the school emphasizes experiential projects and student-teacher equality, like using teachers’ first names in the classroom. These are some of the many reasons why Matt Martin has been teaching chemistry there for 4 years. In keeping with High Tech High’s interdisciplinary approach to learning, Matt’s students aren’t just amateur chemists — they’re entrepreneurs-in-the-making who use knowledge from all of their classes to take on classroom challenges.

Matt wants his students to learn about the real-world applications of chemistry, not just the contents of their textbooks. Matt and his students work together on projects, like the Mad Scientist program, which gives students the opportunity to design their own experiments. When one student had the idea of making soap with sodium hydroxide, otherwise known as lye, Matt saw the potential to turn a one-time experiment into a full-fledged business. All the students needed was a name. They came up with the Wicked Soap Company, an e-commerce business dedicated to handcrafted soaps. With help from some real-world scholars, John Cahalin and Elyse Burden, Wicked Soap Company has grown into a self-sustaining enterprise. While initially only 20 percent of the soap students produced was usable, the class has boosted the number to 80 percent over time.

Matt’s students love working for Wicked Soap Company. It has encouraged them to take pride in the uniqueness of their education. “The soap project was an amazing experience and was the first time I had ever done anything like it,” said one of Matt’s tenth-grade students. “ I became a business strategist, selling soap to people from all around the world and informing them about something that separates us from all chemistry classes.”
Matt Martin, chemistry teacher at High Tech High

A formula for success 

Students were so eager to get involved with Wicked Soap Company that Matt decided to extend the project over multiple semesters. Matt’s 50 chemistry students — and dozens more supporting the company — rely on technology like Chromebooks and Google Apps for Education that let everyone participate and learn together. As technology becomes increasingly vital to education, the guidance and instruction teachers like Matt provide has never been more important.

Many of Matt’s students have also discovered the intersection of their skills and interests. By merging students’ various interests — whether it’s in math or English — Matt created a classroom experience like no other. “I’ve learned so much more than just science, or making soap,” said another tenth-grader, “I’ve also learned about the dynamics of entrepreneurship. There was nothing more satisfying than watching people buy and admire something that I made.” Students haven’t just earned experiences, though — they’ve earned profits.
Student from Matt's class making soap
With Matt’s guidance, students have enthusiastically used Wicked Soap’s profits to give back to their community. They’ve donated over 1,000 bars to local homeless shelters. Students also purchased a motorized wheelchair for a senior student who would attend UC Irvine in the fall. When a community member’s house burned down, students donated all of their income the next day in support. It hasn’t been all work and no play for Wicked Soap’s staff, though. Students have gone on outings they wouldn’t have been able to attend otherwise, like a trip to see the Padres take on the Rockies.

There’s no doubt Matt takes an unconventional approach to teaching chemistry, and students are more engaged in the subject as a result. “I walked into this class knowing nothing about chemistry,” said one of Matt’s students. “Now I feel like I have learned so much and am more interested in chemistry. I even want to do experiments on my own time now that I have been introduced and shown how to run an experiment.”

Wicked Soap Company, the fruit of Matt’s Mad Scientist program, shows how it takes a teacher to create engaged, successful students. As a chemistry teacher, Matt didn’t just teach how to make solutions and compounds — he showed his students how to discover their passions.
Wicked Soaps, almost ready for sale
If you’ll be at ISTE in Denver, come visit our Booth #2511 in the Expo Hall and our Session Room #103 to hear more stories like this one.

How one teacher discovered the perfect teaching tool: a business



Editor's note: Teachers are uniquely inspiring people. It takes a teacher to engage students, bring the classroom alive and turn classroom concepts into lifelong passions. We’re thrilled to celebrate everyday heroes like Matt from High Tech High, whose story is below, at ISTE this year in Denver. If you’ll be at the conference, stop by booth #2511 in the expo hall to demo the latest Google for Education tools. We’ll also be sharing over 50 presentations from educators and Googlers in room #103.

San Diego’s High Tech High encourages its teachers and students to think outside the box. Instead of traditional curricula, the school emphasizes experiential projects and student-teacher equality, like using teachers’ first names in the classroom. These are some of the many reasons why Matt Martin has been teaching chemistry there for 4 years. In keeping with High Tech High’s interdisciplinary approach to learning, Matt’s students aren’t just amateur chemists — they’re entrepreneurs-in-the-making who use knowledge from all of their classes to take on classroom challenges.

Matt wants his students to learn about the real-world applications of chemistry, not just the contents of their textbooks. Matt and his students work together on projects, like the Mad Scientist program, which gives students the opportunity to design their own experiments. When one student had the idea of making soap with sodium hydroxide, otherwise known as lye, Matt saw the potential to turn a one-time experiment into a full-fledged business. All the students needed was a name. They came up with the Wicked Soap Company, an e-commerce business dedicated to handcrafted soaps. With help from some real-world scholars, John Cahalin and Elyse Burden, Wicked Soap Company has grown into a self-sustaining enterprise. While initially only 20 percent of the soap students produced was usable, the class has boosted the number to 80 percent over time.

Matt’s students love working for Wicked Soap Company. It has encouraged them to take pride in the uniqueness of their education. “The soap project was an amazing experience and was the first time I had ever done anything like it,” said one of Matt’s tenth-grade students. “ I became a business strategist, selling soap to people from all around the world and informing them about something that separates us from all chemistry classes.”
Matt Martin, chemistry teacher at High Tech High

A formula for success 

Students were so eager to get involved with Wicked Soap Company that Matt decided to extend the project over multiple semesters. Matt’s 50 chemistry students — and dozens more supporting the company — rely on technology like Chromebooks and Google Apps for Education that let everyone participate and learn together. As technology becomes increasingly vital to education, the guidance and instruction teachers like Matt provide has never been more important.

Many of Matt’s students have also discovered the intersection of their skills and interests. By merging students’ various interests — whether it’s in math or English — Matt created a classroom experience like no other. “I’ve learned so much more than just science, or making soap,” said another tenth-grader, “I’ve also learned about the dynamics of entrepreneurship. There was nothing more satisfying than watching people buy and admire something that I made.” Students haven’t just earned experiences, though — they’ve earned profits.
Student from Matt's class making soap
With Matt’s guidance, students have enthusiastically used Wicked Soap’s profits to give back to their community. They’ve donated over 1,000 bars to local homeless shelters. Students also purchased a motorized wheelchair for a senior student who would attend UC Irvine in the fall. When a community member’s house burned down, students donated all of their income the next day in support. It hasn’t been all work and no play for Wicked Soap’s staff, though. Students have gone on outings they wouldn’t have been able to attend otherwise, like a trip to see the Padres take on the Rockies.

There’s no doubt Matt takes an unconventional approach to teaching chemistry, and students are more engaged in the subject as a result. “I walked into this class knowing nothing about chemistry,” said one of Matt’s students. “Now I feel like I have learned so much and am more interested in chemistry. I even want to do experiments on my own time now that I have been introduced and shown how to run an experiment.”

Wicked Soap Company, the fruit of Matt’s Mad Scientist program, shows how it takes a teacher to create engaged, successful students. As a chemistry teacher, Matt didn’t just teach how to make solutions and compounds — he showed his students how to discover their passions.
Wicked Soaps, almost ready for sale
If you’ll be at ISTE in Denver, come visit our Booth #2511 in the Expo Hall and our Session Room #103 to hear more stories like this one.

The Orchestra of Syrian Musicians – with Damon Albarn & guests – play for the world live from London’s Royal Festival Hall on YouTube

Music is a universal language that unites people around the world. It reminds us of who we are, where we come from, and the moments that matter the most.

Tomorrow, the Orchestra of Syrian Musicians, which features former and current members of the Syrian National Orchestra, will take the stage at the Southbank Centre’s Royal Festival Hall in London for a special performance, presented by Africa Express, that will be live streamed globally on YouTube from 7:30 p.m. BST (11:30 a.m. PST) at youtu.be/aH_FP67cLP0.

As a result of the ongoing conflict, many Syrian musicians, including the orchestra’s conductor Issam Rafea, have been forced to leave their homes. This performance will see musicians who previously worked with Damon Albarn on the Gorillaz track “White Flag,” travelling from both inside and outside Syria to reunite for an orchestral performance of Arabic music with Albarn and other guest performers - including Bashy, Bassekou Kouyaté, Bu Kolthoum, Eslam Jawaad, Faia Younan, Julia Holter, Malikah, Mounir Troudi, Noura Mint Seymali, Paul Weller, Rachid Taha, and Seckou Keita - to highlight and celebrate the remarkable music culture of Syria.

 

Communities around the globe are likewise coming together to host viewings of the performance, including at the YouTube Space in New York and Berlin; at the Bozar Centre for Fine Arts Brussels; and in homes and cultural centers around the world.

The live stream will be hosted by music artist Faia Younan alongside FlyWithHaifa.

Tune in on Saturday, June 25 at 11:30 a.m. PST, 7:30 p.m. BST to watch the concert live alongside viewers around the world, or catch the event afterwards, all at youtube.com/africaexpress. The concert was co-commissioned by 14-18 NOW and Holland Festival.

David Mogendorff, Artist Relations and Music Partnerships for YouTube, recently watched “Saviour by Jacob Collier.”

Source: YouTube Blog


YouTube @ VidCon: New support, new features, a better creator experience

VidCon, the world’s biggest celebration of online video and digital culture, officially kicked off today, and we’re announcing a few updates specifically designed for creators like you. Read on, because being a YouTube creator is about to get even better!

With you every step of the way

The creator community isn’t just big, it’s STRONG. Think of it this way: more than a thousand creators cross the 1,000 subscribers mark every single day. Crazy, right? And while each of you is driving your own success, we do our best at YouTube to support and celebrate your talent and self-expression with new tools, support options, workshops, production access at the Spaces, in-person events, Play Button awards, and the list goes on.

Starting today, we’re taking our investment in the creator community to a whole new level in three ways:

  • Expanded one-on-one support: We’ve increased our creator support by 100x so that every creator who has joined the Partner Program can get answers via email from a real person here at YouTube. You’ve got questions? Now you can get answers faster and more easily.
  • Redesigned Creator Hub: The Creator Hub is the one place where you can discover all the programs and creator resources YouTube has to offer. Available in 23 languages, it’s also the best place to learn all the ways you can connect with the creator community while taking advantage of tools and benefits designed to keep your channel (or channels) growing.



  • YouTube for Creators: As part of the Creator Hub we’re launching YouTube for Creators, a new multi-level benefits program that gets you the benefits you need to grow your channel when you need them. In addition to celebrating subscriber milestones with our Creator Awards program, we’ll now offer new levels of benefits at 0, 1,000 and 10,000 subscribers. Take a quick look at the video below to see what you’ll unlock as your subscriber number grows.


Today at VidCon we also announced a number of updates, all designed to make life for you and your subscribers easier and more fun.

Comment controls: earlier this month we’ve launched a new comment control that lets you delegate moderation, giving people you trust the ability manage your comments. This will help keep your community constructive and friendly.

Content ID support and changes to account penalties: We have an update on the improvements to Content ID we announced back in April. We told you then that we’ve been developing a new solution that will allow videos to earn revenue while a Content ID claim is being disputed. We’re now doing live tests and expect to launch to 100 percent of partners in the coming months.

We’ve also observed - as have many of you - that a “strike” isn’t always the best indication of an abusive channel. For example, a new creator might inadvertently get a strike because they are still learning the rules of engagement for YouTube. In fact, most channels that get a strike will never get another one. The “one size fits all” approach - where all users are handled in the same way as bad actors - is not the most effective way to handle these issues. That’s why soon we’ll be adjusting how penalties are applied when a creator receives a strike on their account. You can follow progress here.

Finally, we’ll be talking a whole lot more about creator and viewer communities during the Creator track keynote speech at VidCon. Mark your calendar for Saturday at 3pm and tune into the live stream here.

Sebastien Missoffe, VP, YouTube Operations, recently watched "VidCon Live Day 1."

Another great slate of shows and movies coming from top creators to YouTube Red

If we ask our creators, most of them will tell you that there’s a project, an idea, a collaboration, or a vision that they’ve always wanted to bring to life. YouTube has helped them achieve incredible things—build a fanbase, gain exposure, even earn serious money—but sometimes, they dream of something more.

Late last year we launched YouTube Red Originals for exactly that reason. We wanted to help our creators realize their ambitions on the platform where their community already lives.

With nine projects launched so far—including “Scare PewDiePie,” “Foursome” and “MatPat’s Game Lab” —we’re seeing fans sign up, tune in, binge and share their enthusiasm with their friends. Our original series and movies are one of the leading drivers of YouTube Red subscriptions, with viewership that rivals similar cable shows.

We’re also seeing creators featured in YouTube Red Originals get a boost in subscribers and watchtime on their main channels, with most of this watchtime coming from viewers who haven’t watched that creator’s content before. It turns out that there’s a virtuous cycle from YouTube Red that actually supports their existing channel on YouTube.

We’re also seeing fans consume these series and films in unexpected ways. Over half of the time spent watching Red Originals is happening on people’s mobile phones. Maybe that’s why the social buzz around YouTube Red Originals is so large. “A Trip to Unicorn Island” earned more Twitter mentions and impressions at launch than “Unbreakable Kimmy Schmidt,” “House of Cards” and “True Detective” saw when they were released.

Based on the success we’ve seen so far, we’re thrilled to announce our latest slate of YouTube Red Originals.

RENEWALS:
“SCARE PEWDIEPIE” - SEASON 2: Produced by Maker Studios, the creator and executive producers of “The Walking Dead” franchise from Skybound Entertainment, and Felix Kjellberg under the Revelmode banner, the second season of the reality adventure series, “Scare PewDiePie,” promises even more thrills and chills.

“FOURSOME” - SEASON 2: Produced by AwesomenessTV, the second season of “Foursome” returns to YouTube Red following Andie's adventures in the high school dating world. We meet a brand new Andie, a new era of extracurricular hooking up and high school awkwardness.

UNTITLED SMOSH MOVIE: After releasing the episodic series “Part Timers” on YouTube, Smosh is coming back for a feature-length comedy on YouTube Red. Luckless Charlie (Anthony Padilla) moves into a new apartment, only to find he has a roommate: a self-centered ghost named Max (Ian Hecox). Max makes Charlie’s life a living hell, until they learn that the only way Max can get into heaven is by working together.

NEW TO YOUTUBE RED:
“STEP UP” SERIES: “Step Up,” a fan favorite dance film franchise that launched the career of Channing Tatum, transitions to a new series with a heart-pounding, sexy, music-filled and dramatic look at dancers in a contemporary performing arts school. Adam Shankman, Jennifer Gibgot and Meredith Milton, all producers of the original "Step Up" films, will executive produce the series, along with Channing Tatum and Jenna Dewan Tatum, who both co-starred in the original "Step Up" film.

“RHETT & LINK’S BUDDY SYSTEM”: In this new scripted comedy series, Rhett & Link must go out of their way to regain control of their internet empire from their mutual co-ex-girlfriend who is now an evil Infomercial Queen holding a very big secret over their heads. The series also features “Saturday Night Live” alums Molly Shannon and Chris Parnell, as well as Leslie Bibb and Page Kennedy.

DAN & PHIL TOUR DOCUMENTARY: Top YouTube comedy stars, Dan Howell and Phil Lester are taking their fans inside their latest world tour, “The Amazing Tour Is Not On Fire.” With hilarious anecdotes, sketches, and lots of surprises for their fans, we’re bringing Dan and Phil’s successful live stage show exclusively to YouTube Red. They’ll also be giving audiences a behind-the-scenes look with a documentary about the making of the tour.

“VLOGUMENTARY”: Executive produced by award-winning filmmaker Morgan Spurlock, Maker Studios, and Shay "ShayCarl" Butler, “Vlogumentary” provides a personal, intimate lens into the world of some of YouTube's biggest creators and demonstrates the power of the platform in shaping the lives of creative voices, their audiences and the media landscape.

UNTITLED ANIMATED SERIES: 3BLACKDOT and its top YouTube creators SeaNanners, TheMrSark and VanossGaming star in an animated comedy series, helmed by Michael Rowe, Emmy Award-winning writer of “Futurama” and “Family Guy,” about a team of ill-equipped paranormal investigators who struggle to unfold the mysteries of the paranormal universe for their desperate clients.

UNTITLED MICHAEL STEVENS PROJECT: In this new educational series, Vsauce creator Michael Stevens will take a deeper look into the human mind, using real subjects, including himself and special guests, to show some of the most mind-blowing, important and least understood aspects of human nature.

Susanne Daniels, Global Head of Original Content, recently watched the first episode of “Escape the Night with Joey Graceffa.”

Source: YouTube Blog


Stable Channel Update

The stable channel has been updated to 51.0.2704.106 for Windows, Mac, and Linux.


A list of changes is available in the log. Interested in switching release channels? Find out how. If you find a new issue, please let us know by filing a bug. The community help forum is also a great place to reach out for help or learn about common issues.


Krishna Govind
Google Chrome

We’ll do it live—a new chapter in YouTube’s live stream

We’ve been offering live streaming on YouTube since 2011, before it was cool. Millions of people around the world tuned in to watch the Royal Wedding in 2011. One-sixth of the Internet watched Felix Baumgartner leap from space live on YouTube in 2012.

And just this year, we became the first to ever broadcast a 360-degree live stream during Coachella. Over 21 million people tuned in to watch Coachella on YouTube this year—almost twice as many as tuned in to watch the season finale of American Idol.

Today, we are announcing a new chapter in bringing the power of live video to creators everywhere. Soon, we’ll be putting the power of YouTube live streaming in the palm of your hands.

YouTube mobile live streaming will be baked right into the core YouTube mobile app. You won’t need to open anything else, just hit the big red capture button right there in the corner, take or select a photo to use as a thumbnail, and you can broadcast live to your fans and chat in near real time





Because it’s built right into the YouTube app, mobile live streaming will have all the features your regular videos have—you’ll be able to search for them, find them through recommendations and playlists and protect them from unauthorized uses. And since it uses YouTube’s peerless infrastructure, it’ll be faster and more reliable than anything else out there.

We think this will offer you an entirely new, more intimate and spontaneous way to share your experiences with your communities. We’re launching today with The Young Turks, AIB, Platica Polinesia, SacconeJolys, and Alex Wassabi at VidCon and will be rolling it out more widely soon.

Posted by Kurt Wilms, Product Lead, Immersive Experiences at YouTube, recently watched SIDEMEN FC VS YOUTUBE ALLSTARS CHARITY FOOTBALL MATCH LIVESTREAM