Suffragette the movie – and the fight for equality

Earlier this month, we co-hosted the Brussels premiere of ‘Suffragette’, a film about female emancipation in the UK starring Helena Bonham Carter, Meryl Streep and Carey Mulligan. The film is directed by Sarah Gavron and is interesting for policy geeks since it is the first film in history to be shot in the UK Houses of Parliament. The film follows the struggles of several women fighting for the right to vote and for greater equality. Even though we have made great strides in the fight for equality since the 19th century, the film is a reminder that we still have a long way to go. At Google, diversity and equality are big priorities. We think creating product and services for users --all users-- starts with having a workforce that reflects the diversity of people around the world. We’re not there yet, but we’re working on it. That’s why we publish our data on diversity - it’s hard to address these kinds of challenges if you’re not prepared to discuss them openly, and with the facts. Overall only 30% of Google’s workforce are women - a reflection of the picture in the tech sector and STEM education overall. We’re working hard to improve this, not only for Google but for our communities. We’re empowering Googlers to confront unconscious bias and to celebrate diversity in their teams. We offer internships to young people interested in pursuing a career in tech and programs encouraging girls to learn how to code. We do all this because we want to move the needle on equality. With more and more career opportunities in technology, the fight for equality means encouraging young girls to study STEM subjects, improving representation of women in government and business and demanding equal pay for equal work. You can find out more about Google’s work on diversity here. Posted by: Catherine Williams, Public Affairs Associate Google Brussels

Climate change affects the things we love #OursToLose

From seasons to octopuses and chocolate, environmental issues stand to impact the things we love. What if we could help change the way people discuss climate change, so that the issue and its consequences could become more relevant and tangible to people around the world?

Leading up to COP21, a conference which will bring leaders from around the world together to develop a global climate agreement, we’re encouraging the YouTube community to join the discussion by uploading their own videos that share their concerns about how environmental issues may impact the things they love. The conversation on YouTube will live through a simple hashtag: #OursToLose.

With the help of YouTube creators from around the world, including Casey Neistat (U.S.),
(U.K.), Golden Moustache (France), Jamie Curry (New Zealand) and Flavia Calina (Brazil), we’re also encouraging people to show further support by signing the Avaaz petition, a campaign aimed at delivering clean energy worldwide by 2050.

Whether you’re questioning how global warming can impact your day-to-day life, curious about new sources of energy, or concerned about the melting Arctic, we hope that you share your ideas through #OursToLose videos to help make the climate conversation more accessible to people around the world.

The YouTube community can empower tremendous collaboration, advocacy, and creativity. Through #OursToLose, we hope to continue helping people to broadcast their message, empower their communities, and even catalyze a global movement to further action on climate change.

Engagement Jumps 30% for Wyndham Vacation Rentals With Help from Google Analytics Premium

Wyndham Vacation Rentals runs 9,000 North American rental properties from the mountains of Utah to the beaches of South Carolina.  As you can imagine, that many guests and destinations creates some interesting challenges for Wyndham's online booking system.  

They turned to Google Analytics Premium and Google Tag Manager for help, and we've just published a new case study showing the results. (Spoiler alert: property search CTRs are up by 30%.)

Wyndham did some very clever things with both tools. For instance, they used Google Tag Manager to implement Google Analytics Premium Custom Dimensions to capture user behavior around metrics like rental dates and length of stay. Then they used Google Analytics Premium to dig into the details and gather insights. That's how they learned that, while a "good view" is one of the top things customers included in searches, the scenic view attribute actually had a lower conversion rate than other features offered in their suites.  

As a result, Wyndham redesigned its search results to put the properties with the most profitable mix of attributes on the first page. The Wyndham team also learned how far in advance people begin searching for various vacations, and have adjusted their campaigns and spending to match the peaks in demand.

With changes like these, Wyndham's customers are maintaining more interest through all stages of the funnel. Wyndham says its property search CTR has skyrocketed by more than 30%. Here's what Nadir Ali, their Director of eCommerce Analytics, has to say about this success:
“Google Analytics Premium is helping us connect the dots. As a data-driven organization, we strive to approach each business challenge objectively and back our assumptions with data. Google Analytics Premium gives us the flexibility to customize the data we collect in a manner that makes it easy to answer our business questions.” 
We're always happy to see the creative ways partners use Google Analytics Premium and tools like Google Tag Manager. Congrats to Wyndham on some excellent (and ongoing) results.

Reach your most valuable customers with Customer Match

Did you know that you can reach past website visitors and app users? Let's say you’re a travel brand. You can now reach people who have joined your rewards program as they plan their next trip. For example, when these rewards members search for “non-stop flights to new york” on, you can show relevant ads at the top of their search results on any device right when they’re looking to fly to New York. And when those members are watching their favorite videos on YouTube or catching up on Gmail, you can show ads that inspire them to plan their next trip.

Behind the scenes, this works by adding people to a UserList.

Prior to v201509 there were four different types:

  • BasicUserList: Remarketing to people who took specific actions (such as purchasing shoes) on your website or app.
  • RuleBasedUserList: Remarketing to people who follow advertiser-defined rules. The rule can be as simple as all visitors to your website (which is the easiest way to start remarketing).
  • LogicalUserList: Combining two or more user lists. For example, customers who purchased shoes and/or visited specific pages of your website at specific times.
  • SimilarUserList: Remarketing to people that share similar interests and behaviors with those in other user lists. For example, you can reach new potential customers that share similar interests and behaviors with those who purchased shoes on your website.

A SimilarUserList is automatically created by Google for each UserList based on a variety of factors, such as the number of people on the original list, how recently these people joined the original list, the types of sites that these people browsed and whether the original list is your own. This process may take up to 4 days once the seed list is created.

You can target or exclude user lists at the ad group level, but you can only exclude them at the campaign level.

As a reminder, please have a look at the policy for advertising based on interests and location and the policy for remarketing lists for search ads.

Customer Match

v201509 introduced a new user list type: CrmBasedUserList. It enables you to create a user list using your customers’ email addresses.

Suppose you have an existing database of email addresses of your newsletter subscribers for “people who love shoes”. With a CrmBasedUserList you can reach these subscribers and adjust your bidding accordingly, present different ads, and more. You can use a SimilarUserList of your subscribers list to potentially find new customers who share similar behaviors and interests.

Each CrmBasedUserList must have an optOutLink to provide a link to the page where people can manage their preferences for receiving email messages from the advertiser, including opting out of the advertiser email messages.

Before using this targeting strategy, please take the time to read our policy page.

A CrmBasedUserList can be used for targeting on the Search network, YouTube and Gmail, whereas a SimilarUserList of a CrmBasedUserList can only be used for targeting on YouTube and Gmail.

Keep the following points in mind when using a CrmBasedUserList:

  • Advertisers must collect email addresses as 1st party. For example, an agency can submit email addresses on behalf of an advertiser if the advertiser collected the email addresses directly from its customers.
  • Email addresses can be from Gmail or non Gmail addresses as long as they are associated with a Google account. We recommend adding all available email addresses to maximize the size of the result.
  • Ads will serve only when the user list has at least 1,000 active members. Active members are those who have used Google Search, YouTube, or Gmail at least once over the last 30 days.

If you want to read more about CrmBasedUserList, have a look at our guide and code examples.

As always, feel free to visit us or ask questions on the AdWords API Forum or our Google+ page.

Tap. Pay. Give.

Every gift is twice as nice. Support special education with every Android Pay purchase.

‘Tis the season to give back. Android Pay and are teaming up with to support the 6.4 million children in the US education system with special needs. Over the last month, has been shining a spotlight on teachers who are using innovation in the classroom to improve learning and inclusion for kids with special needs.

Now, Android Pay is extending that effort. Starting today through December 31st, we’ll donate $1— up to $1 million — to special needs education projects.

And as we kick off the season of giving, we’re doubling our donation for every Android Pay purchase made on Black Friday (November 27th). There’s never been a better time to give — twice.

Android Pay is accepted at over a million locations across the US - wherever you see these logos:

To find out more about how your taps can help make education more inclusive for every child, click here

Teachers spend nearly $500 out of their own pocket each year to outfit their classrooms with enriching projects and programs. Since each student learns differently, let’s support special needs classrooms across the country to make education more inclusive for every kid.
Happy holiday tapping -- and giving!

Posted by Sherice Torres, Marketing Director, Android Pay

Void for residents of AL, HI, IL, MA, MS, SC, and where prohibited. Standard data rates, terms and conditions apply. May not be available from all service providers/devices. Between 11/24/15 & 12/31/15, Google Inc. will donate $1 to for every purchase made using Android Pay and $2 for every purchase made on 11/27/15, up to $1,000,000 in total. Charity information at App uses are not tax deductible. Terms and conditions here.

Android Studio 2.0 Preview

Posted by, Jamal Eason, Product Manager, Android

One the most requested features we receive is to make app builds and deployment faster in Android Studio. Today at the Android Developer Summit, we’re announcing a preview of Android Studio 2.0 featuring Instant Run that will dramatically improve your development workflow. With Android Studio 2.0, we are also including a preview of a new GPU Profiler.

All these updates are available now in the canary release channel, so we can get your feedback. Since this initial release is a preview, you may want to download and run an additional copy of Android Studio in parallel with your current version.

New Features in Android Studio 2.0

Instant Run: Faster Build & Deploy

Android Studio’s instant run feature allows you to to quickly see your changes running on your device or emulator.

Getting started is easy. If you create a new project with Android Studio 2.0 then your projects are already setup. If you have a pre-existing app open Settings/Preferences, the go to Build, Execution, Deployment → Instant Run. Click on Enable Instant Run... This will ensure you have the correct gradle plugin for your project to work with Instant Run.

Enable Instant Run for Android Studio projects

Select Run as normal and Android Studio will perform normal compilation, packaging and install steps and run your app on your device or emulator. After you make edits to your source code or resources, pressing Run again will deploy your changes directly into the running app.

New Run & Stop Actions in Android Studio for Instant Run

For a more detailed guide setup and try Instant Run, click here.

GPU Profiler

Profiling your OpenGL ES Android code is now even easier with the GPU Profiler in Android Studio. The tool is in early preview, but is very powerful and not only shows details about the GL State and Commands, you can record entire sessions and walk through the GL Framebuffer and Textures as your app is running OpenGL ES Code.

Android Studio GPU Profiler

To get started, first download the GPU Debugging Tools package from the Android Studio SDK Manager. Click here for more details about the GPU Profiler tool and how to set up your Android app project for profiling.

Whats Next

This is just a taste of some of the bigger updates in this latest release of Android Studio. We'll be going through the full release in more detail at the Android Developer Summit (livestreamed on Monday and Tuesday). Over the next few weeks, we'll be showing how to take advantage of even more features in Android Studio 2.0, so be sure to check back in.

If you're interested in more Android deep technical content, we will be streaming over 16 hours of content from the inaugural Android Developer Summit over the next two days, and together with Codelabs, all of this content will be available online after the Summit concludes.

Android Studio 2.0 is available today on the Android Studio canary channel. Let us know what you think of these new features by connecting with the Android Studio development team on Google+.

Drag and drop files directly into folders in Google Drive

Google Drive allows you to upload files, images, and videos so you can work on them anywhere and anytime. With today’s update, if you’re using the latest versions of Chrome or Firefox on the web, you can now drag a file from your desktop directly into Drive folders or subfolders.

Launch Details
Release track:  
Launching to both Rapid release and Scheduled release

Rollout pace: 
Full rollout (1-3 days for feature visibility)

All end users

Change management suggested/FYI

More Information
Help Center

Note: all launches are applicable to all Google Apps editions unless otherwise noted

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Dynamic creative comes to Google Web Designer

As the holiday season gets underway, you're likely focused on reaching holiday shoppers as they browse for gifts for their family and friends. Dynamic creative strategies are key to getting the most relevant messages and products in front of these shoppers. But with consumers' increased usage of mobile devices, you need to build your dynamic creative in HTML5, and this confluence of technologies can lead to complexity.

Streamlining production of dynamic creative in Google Web Designer

To make it easier for you to build relevant and engaging cross-screen creative, we're excited to announce the launch of simplified workflows in Google Web Designer that make it even easier to build dynamic creative in HTML5. You can now easily choose which data signals/feed attributes to connect to each dynamic element, pulling directly from the dynamic profile you've set up in DoubleClick Studio.
We've already seen some teams find success with the new dynamic workflow. Kaymu, one of the largest online retail marketplaces for emerging markets, used Google Web Designer to build an HTML5 dynamic remarketing campaign and show relevant products to shoppers. This strategy drove a 580% increase in CTR compared to their previous, non-HTML5, non-dynamic campaign, and the team's dynamic creative build time dropped from 3 days to 10 minutes.
CyberAgent, a media agency based in Japan, also used Google Web Designer for a recent dynamic remarketing campaign. To provide the time needed to focus on the creative strategy, the team first automated the bidding and targeting for the campaign. They then could build and test several dynamic templates, using advanced animations and multiple dynamic elements. Ultimately, these advanced creatives led to a 40% higher CTR and a 28% lower CPC compared to the previous dynamic remarketing campaign that didn't use Google Web Designer.
In addition to the new dynamic support in Google Web Designer, we're also excited to launch:
  • Animation improvements, which help you build smooth animations
  • Updates to our text authoring capabilities, which make editing and manipulating the text in your ad units much easier and more intuitive
  • Two new components in our components gallery: a Spritesheet component, so you can more easily build out your spritesheets, and a Streetview component, so you can add location-based imagery to your ads. (We've kept this component separate from the Google Maps component to help you keep your file sizes smaller.)

Upcoming Google Web Designer Hangout on Air

Want to learn more about the new features? Sign up for one of our Hangouts on Air. Sean Kranzberg, Engineering Manager for Google Web Designer, will walk through the new features and take your questions.
  • Wednesday, Dec. 9th @ 12pm ET / 9am PT. RSVP here
  • Thursday, Dec. 10th @ 5pm PT / Friday, Dec. 11th @ 12pm Sydney time (APAC Friendly time) RSVP here
Posted by Becky Chappell
Product Marketing Manager, Google Web Designer

Reach holiday shoppers at scale with DoubleClick Ad Exchange

It’s the most wonderful time of the year...for you to reach holiday shoppers with your brand and products. We know shoppers come in all shapes and forms, researching and buying across screens and in-stores. That’s why you need to ensure that you’re reaching your target audiences across all the premium publishers where consumers are already spending their time, both on the web and in apps.

Last week, we announced that native ads and mobile video interstitials are now available to buyers on the DoubleClick Ad Exchange. These high-impact formats, coupled with the cleanest (fraud-free) inventory and the broadest reach of premium inventory, help you accomplish your campaign goals at scale.

Check out our holiday guide to learn more about how DoubleClick Ad Exchange can help you reach holiday shoppers this season.

Posted by Becky Chappell
Product Marketing Manager, DoubleClick donations rise 5.4% with help from Google Analytics

The American Cancer Society has been working for more than 100 years to find a cure for cancer and to help patients fight back, get well and stay well. Today, the Society uses a number of websites and mobile apps to provide information on cancer detection and treatment, offer volunteer opportunities, and accept donations. 

The Society knew they were being visited by users with different needs and goals, but it was a challenge to isolate these customer segments and to help them achieve their goals. The Society also wanted to address concerns with the Google Analytics implementation on its sites, monitor how its users changed behavior over time, and remarket to all segments once they were identified. 

In order to find the data and insights necessary to answer the challenges above, the Society partnered with Search Discovery, a Google Analytics Certified Partner. To achieve these goals, they analyzed the website user segments and created personas to represent them. Then, they used segmentation and custom metrics to score each group based on how it was behaving on the website.

To learn how the American Cancer Society and Search Discovery worked together to implement a process to understand, optimize and monitor the overall health of the site for each user segment, download the detailed case study. And if you want to help saving lives, donate today

According to Ashleigh Bunn, Director of Digital Analytics: 
“The insights we’ve gained from Google Analytics and working with Search Discovery continue to influence the Society business decisions for the positive. Not only are our marketing decisions well informed, but our digital content is driven by user experience and engagement. We’re looking forward with enthusiasm and optimism.”

Posted by Daniel Waisberg, Analytics Advocate