Iterate faster on Google Play with improved beta testing

Posted by Ellie Powers, Product Manager, Google Play

Today, Google Play is making it easier for you to manage beta tests and get your users to join them. Since we launched beta testing two years ago, developers have told us that it’s become a critical part of their workflow in testing ideas, gathering rapid feedback, and improving their apps. In fact, we’ve found that 80 percent of developers with popular apps routinely run beta tests as part of their workflow.

Improvements to managing a beta test in the Developer Console

Currently, the Google Play Developer Console lets developers release early versions of their app to selected users as an alpha or beta test before pushing updates to full production. The select user group downloads the app on Google Play as normal, but can’t review or rate it on the store. This gives you time to address bugs and other issues without negatively impacting your app listing.

Based on your feedback, we’re launching new features to more effectively manage your beta tests, and enable users to join with one click.

  • NEW! Open beta – Use an open beta when you want any user who has the link to be able to join your beta with just one click. One of the advantages of an open beta is that it allows you to scale to a large number of testers. However, you can also limit the maximum number of users who can join.
  • NEW! Closed beta using email addresses – If you want to restrict which users can access your beta, you have a new option: you can now set up a closed beta using lists of individual email addresses which you can add individually or upload as a .csv file. These users will be able to join your beta via a one-click opt-in link.
  • Closed beta with Google+ community or Google Group – This is the option that you’ve been using today, and you can continue to use betas with Google+ communities or Google Groups. You will also be able to move to an open beta while maintaining your existing testers.

How developers are finding success with beta testing

Beta testing is one of the fast iteration features of Google Play and Android that help drive success for developers like Wooga, the creators of hit games Diamond Dash, Jelly Splash, and Agent Alice. Find out more about how Wooga iterates on Android first from Sebastian Kriese, Head of Partnerships, and Pal Tamas Feher, Head of Engineering.

Kabam is a global leader in AAA quality mobile games developed in partnership with Hollywood studios for such franchises such as Fast & Furious, Marvel, Star Wars and The Hobbit. Beta testing helps Kabam engineers perfect the gameplay for Android devices before launch. “The ability to receive pointed feedback and rapidly reiterate via alpha/beta testing on Google Play has been extremely beneficial to our worldwide launches,” said Kabam VP Rob Oshima.

Matt Small, Co-Founder of Vector Unit recently told us how they’ve been using beta testing extensively to improve Beach Buggy Racing and uncover issues they may not have found otherwise. You can read Matt’s blog post about beta testing on Google Play on Gamasutra to hear about their experience. We’ve picked a few of Matt’s tips and shared them below:

  1. Limit more sensitive builds to a closed beta where you invite individual testers via email addresses. Once glaring problems are ironed out, publish your app to an open beta to gather feedback from a wider audience before going to production.
  2. Set expectations early. Let users know about the risks of beta testing (e.g. the software may not be stable) and tell them what you’re looking for in their feedback.
  3. Encourage critical feedback. Thank people when their criticisms are thoughtful and clearly explained and try to steer less-helpful feedback in a more productive direction.
  4. Respond quickly. The more people see actual responses from the game developer, the more encouraged they are to participate.
  5. Enable Google Play game services. To let testers access features like Achievements and Leaderboards before they are published, go into the Google Play game services testing panel and enable them.

We hope this update to beta testing makes it easier for you to test your app and gather valuable feedback and that these tips help you conduct successful tests. Visit the Developer Console Help Center to find out more about setting up beta testing for your app.

Implementing a European, not global, right to be forgotten

In a landmark ruling in May 2014, the Court of Justice of the European Union (CJEU) established a "right to be forgotten", or more accurately, a “right to delist”, allowing Europeans to ask search engines to delist certain links from results they show based on searches for that person’s name. We moved rapidly to comply with the ruling from the Court. Within weeks we made it possible for people to submit removal requests, and soon after that began delisting search results.

It's now just over a year later and we’ve evaluated and processed more than a quarter of a million requests to delist links to more than one million individual web pages. Whenever a request meets the criteria set by the Court for removal (which are that the information can be deemed inadequate, irrelevant, no longer relevant or excessive, and not in the public interest) we delist it from search results for that individual’s name from all European versions of Google Search.

However, earlier this summer, France’s data protection regulator, the CNIL, sent us a formal notice ordering us to delist links not just from all European versions of Search but also from all versions globally. That means a removal request by an individual in France, if approved, would not only be removed from and other European versions of Google Search, but from all versions of Google Search around the world.

This is a troubling development that risks serious chilling effects on the web.

While the right to be forgotten may now be the law in Europe, it is not the law globally. Moreover, there are innumerable examples around the world where content that is declared illegal under the laws of one country, would be deemed legal in others: Thailand criminalizes some speech that is critical of its King, Turkey criminalizes some speech that is critical of Ataturk, and Russia outlaws some speech that is deemed to be “gay propaganda."

If the CNIL’s proposed approach were to be embraced as the standard for Internet regulation, we would find ourselves in a race to the bottom. In the end, the Internet would only be as free as the world’s least free place.

We believe that no one country should have the authority to control what content someone in a second country can access. We also believe this order is disproportionate and unnecessary, given that the overwhelming majority of French internet users—currently around 97%—access a European version of Google’s search engine like, rather than or any other version of Google.

As a matter of principle, therefore, we respectfully disagree with the CNIL’s assertion of global authority on this issue and we have asked the CNIL to withdraw its Formal Notice.

We have worked hard to strike the right balance in our implementation of the European Court’s ruling and have maintained a collaborative dialogue with the CNIL and other data protection authorities, who agree with our decisions in the majority of cases referred to them. We are committed to continuing to work with regulators in this open and transparent way.

New Op-ed: Digital publishers need an ad strategy reset

As more brand dollars move to digital, and the technology supporting digital advertising evolves, publishers have a tremendous opportunity to boost their revenues and profits. However, capitalizing on this opportunity requires publishers to evolve their sales strategies, fast.

As programmatic buying continues to grow, one of the first steps publishers must take is to adopt a holistic cross-channel ad sales strategy.

A new op-ed by Paul Zwillenberg, Global Leader of The Boston Consulting Group’s Media Sector, explores this idea and shares the strategies and tactics employed by today’s most successful digital publishers.

Head on over to to read the full article.

Posted by Yamini Gupta, Product Marketing team

What’s new with IMA iOS SDK Beta 15?

Last week, we released beta version 15 of the IMA SDK for iOS. This release includes two new features:

  • Ad buffer events via IMAAdsManager delegates
  • Debugging mode

Ad buffer events

We’re providing more information on ad buffering by introducing new buffering events via the following optional IMAAdsManagerDelegate methods:

  • adsManagerAdPlaybackReady:
  • adsManagerAdDidStartBuffering:
  • adsManager:adDidBufferToMediaTime:

Collectively, these delegate methods provide more transparency into buffer events, giving you more control over the user’s ad experience. For more detailed information on these new methods, take a look at the reference documentation.

Debugging mode

We’ve introduced a new debugging mode setting to allow for more verbose logging to the console. You can now set IMASettings.enableDebugMode to YES to enable debug mode. This should not be used in production, as it will show a watermark on the ad player.

A note about CocoaPods

If you’re using CocoaPods with the IMA SDK, please make sure to use at least version 0.38.

As always, if you have any questions, feel free to contact us via the support forum.

Relaxing constraints on ad group name uniqueness

Have you ever found it frustrating that you can never reuse an AdGroup name after removing the AdGroup, since a removed AdGroup cannot be modified? We have awesome news for you!

Now, AdGroupService doesn’t consider REMOVED AdGroup names when verifying that an AdGroup name is unique within a Campaign. If an AdGroup is in a REMOVED state, then the name of that AdGroup can be reused. This is already the case for Campaigns, and we’ve extended this relaxation of constraints to AdGroups.

If you have questions or need clarification, visit us on the AdWords API Forum or our Google+ page.

Real-time notifications in add-ons with Firebase

Editor's note: Posted by Romain Vialard, a Google Developer Expert and developer of Yet Another Mail Merge, a Google Sheets add-on.

Yet Another Mail Merge is a Google Sheets add-on that lets users send multiple personalized emails based on a template saved as a draft in Gmail and data in a Google Sheet. It can send hundreds of emails, but this kind of operation usually takes a few minutes to complete. This raises the question: what should be displayed in the user interface while a function is running on server side for a long time?

Real-time notifications in Add-ons

Firebase is all about real-time and became the answer to that issue. Last December, the Apps Script team announced a better version of the HtmlService with far fewer restrictions and the ability to use external JS libraries. With Firebase, we now had a solution to easily store and sync data in real-time.

Combined, users are able to know, in real-time, the number of emails sent by an Apps Script function running server-side. When the user starts the mail merge, it calls the Apps Script function that sends emails and connects to Firebase at the same time. Every time the Apps Script function has finished sending a new email, it increments a counter on Firebase and the UI is updated in real-time, as shown in the following image.


Inside the loop, each time an email is sent (i.e. each time we use the method GmailApp.sendEmail()), we use the Apps Script UrlFetch service to write into Firebase using its REST API. Firebase's capabilities makes this easy & secure and there’s no need for an OAuth Authorization Flow, just a Firebase app secret, as shown in the following example:

function addNewUserToFirebase() {
var dbUrl = "";
var secret = PropertiesService.getScriptProperties().getProperty("fb-secret");
var path = "/users/";
var userData = {
registrationDate: new Date()
var params = {
method: "PUT",
payload : JSON.stringify(userData)
UrlFetchApp.fetch(dbUrl + path + ".json?auth=" + secret, params);

On the client side, thanks to the improved Apps Script HtmlService, we can use the official JS client library to connect to Firebase and retrieve the data stored previously. Specifically, the on() method in this library can be used to listen for data changes at a particular location in our database. So each time a new task is completed on server side (e.g. new email sent), we notify Firebase and the UI is automatically updated accordingly.

var fb = new Firebase("");
var ref = fb.child('users/' + UID + '/nbOfEmailsSent');
ref.on("value", function(data) {
if (data.val()) {
document.getElementById("nbOfEmailsSent").innerHTML = data.val();

More Firebase in Add-ons

In addition to the example above, there are other places where Firebase can be useful in Google Apps Script add-ons.

  • “Yet Another Mail Merge” also offers paid plans and it needs to store our customer list. It turns out, Firebase is perfect for that as well. Each time someone buys a plan, our payment tool calls an Apps Script web app which writes the payment details in Firebase. So right after the purchase, the user can open the add-on and a function on server side will call Firebase and see that premium features should now be enabled for this user.
  • Last but not least, at the end of a mail merge, we also use Firebase to provide real-time reporting of emails opened, directly in the sidebar of the spreadsheet.

Those are just a few examples of what you can do with Apps Script and Firebase. Don’t hesitate to try it yourself or install Yet Another Mail Merge to see a live example. In addition, there is a public Apps Script library called FirebaseApp that can help you start with Firebase; use it like any other standard Apps Script library.

For example, you can easily fetch data from Firebase using specific query parameters:

function getFrenchContacts() {
var firebaseUrl = "";
var base = FirebaseApp.getDatabaseByUrl(firebaseUrl);
var queryParameters = {orderBy:"country", equalTo: "France"};
var data = base.getData("", queryParameters);
for(var i in data) {
Logger.log(data[i].firstName + ' ' + data[i].lastName
+ ' - ' + data[i].country);

Build your own add-ons via Google Apps Script. Check out the documentation ( to get more information as well as try out the Quickstart projects there. We look forward to seeing your add-ons soon!

Romain Vialard profile | website

Romain Vialard is a Google Developer Expert. After some years spent as a Google Apps consultant, he is now focused on products for Google Apps users, including add-ons such as Yet Another Mail Merge and Form Publisher.

L’Oréal Canada finds beauty in programmatic buying

Cross-posted on the DoubleClick Advertiser Blog

While global sales of L'Oréal Luxe makeup brand Shu Uemura were booming, reaching its target audience across North America proved challenging. By collaborating with Karl Lagerfeld (and his cat, Choupette) and using DoubleClick Bid Manager and Google Analytics Premium, the campaign delivered nearly double the anticipated revenue.
  • Re-introduce and raise awareness of the Shu Uemura cosmetics brand in North America
  • Drive North American sales of Karl Lagerfeld’s Shupette collection for Shu Uemura
  • Grow the Shu Uemura email subscriber list
  • Approach
  • Organized website audiences with Google Analytics Premium
  • Used programmatic buying to lead prospects down the path to purchase
  • Leveraged a range of audience data in DoubleClick Bid Manager to buy paid media in display and social channels
  • Results
  • Drove almost 2X the anticipated revenue
  • Exceeded CPA targets and achieved a 2,200% return on ad spend (ROAS)
  • Increased web traffic and email subscribers
  • To learn more about Shu Uemura’s approach, check out the full case study.

    L’Oréal Canada finds beauty in programmatic buying

    While global sales of L'Oréal Luxe makeup brand Shu Uemura were booming, reaching its target audience across North America proved challenging. By collaborating with Karl Lagerfeld (and his cat, Choupette) and using DoubleClick Bid Manager and Google Analytics Premium, the campaign delivered nearly double the anticipated revenue.


  • Re-introduce and raise awareness of the Shu Uemura cosmetics brand in North America
  • Drive North American sales of Karl Lagerfeld’s Shupette collection for Shu Uemura
  • Grow the Shu Uemura email subscriber list
  • Approach

  • Organized website audiences with Google Analytics Premium
  • Used programmatic buying to lead prospects down the path to purchase
  • Leveraged a range of audience data in DoubleClick Bid Manager to buy paid media in display and social channels
  • Results

  • Drove almost 2X the anticipated revenue
  • Exceeded CPA targets and achieved a 2,200% return on ad spend (ROAS)
  • Increased web traffic and email subscriber
  • To learn more about Shu Uemura’s approach, check out the full case study.

    Posted by Kelly Cox, Product Marketing, DoubleClick

    Auto Backup for Apps made simple

    Posted by Wojtek Kaliciński, Developer Advocate, Android

    Auto Backup for Apps makes seamless app data backup and restore possible with zero lines of application code. This feature will be available on Android devices running the upcoming M release. All you need to do to enable it for your app is update the targetSdkVersion to 23. You can test it now on the M Developer Preview, where we’ve enabled Auto Backup for all apps regardless of targetSdkVersion.

    Auto Backup for Apps is provided by Google to both users and developers at no charge. Even better, the backup data stored in Google Drive does not count against the user's quota. Please note that data transferred may still incur charges from the user's cellular / internet provider.

    What is Auto-Backup for Apps?

    By default, for users that have opted in to backup, all of the data files of an app are automatically copied out to a user’s Drive. That includes databases, shared preferences and other content in the application’s private directory, up to a limit of 25 megabytes per app. Any data residing in the locations denoted by Context.getCacheDir(), Context.getCodeCacheDir() and Context.getNoBackupFilesDir() is excluded from backup. As for files on external storage, only those in Context.getExternalFilesDir() are backed up.

    How to control what is backed up

    You can customize what app data is available for backup by creating a backup configuration file in the res/xml folder and referencing it in your app’s manifest:


    In the configuration file, specify <include/> or <exclude/> rules that you need to fine tune the behavior of the default backup agent. Please refer to a detailed explanation of the rules syntax available in the documentation.

    What to exclude from backup

    You may not want to have certain app data eligible for backup. For such data, please use one of the mechanisms above. For example:

    • You must exclude any device specific identifiers, either issued by a server or generated on the device. This includes the Google Cloud Messaging (GCM) registration token which, when restored to another device, can render your app on that device unable to receive GCM messages.
    • Consider excluding account credentials or other sensitive information information, e.g., by asking the user to reauthenticate the first time they launch a restored app rather than allowing for storage of such information in the backup.

    With such a diverse landscape of apps, it’s important that developers consider how to maximise the benefits to the user of automatic backups. The goal is to reduce the friction of setting up a new device, which in most cases means transferring over user preferences and locally saved content.

    For example, if you have the user’s account stored in shared preferences such that it can be restored on install, they won’t have to even think about which account they used to sign in with previously - they can submit their password and get going!

    If you support a variety of log-ins (Google Sign-In and other providers, username/password), it’s simple to keep track of which log-in method was used previously so the user doesn’t have to.

    Transitioning from key/value backups

    If you have previously implemented the legacy, key/value backup by subclassing BackupAgent and setting it in your Manifest (android:backupAgent), you’re just one step away from transitioning to full-data backups. Simply add the android:fullBackupOnly="true" attribute on <application/>. This is ignored on pre-M versions of Android, meaning onBackup/onRestore will still be called, while on M+ devices it lets the system know you wish to use full-data backups while still providing your own BackupAgent.

    You can use the same approach even if you’re not using key/value backups, but want to do any custom processing in onCreate(), onFullBackup() or be notified when a restore operation happens in onRestoreFinished(). Just remember to call super.onFullBackup() if you want to retain the system implementation of XML include/exclude rules handling.

    What is the backup/restore lifecycle?

    The data restore happens as part of the package installation, before the user has a chance to launch your app. Backup runs at most once a day, when your device is charging and connected to Wi-Fi. If your app exceeds the data limit (currently set at 25 MB), no more backups will take place and the last saved snapshot will be used for subsequent restores. Your app’s process is killed after a full backup happens and before a restore if you invoke it manually through the bmgr command (more about that below).

    Test your apps now

    Before you begin testing Auto Backup, make sure you have the latest M Developer Preview on your device or emulator. After you’ve installed your APK, use the adb shell command to access the bmgr tool.

    Bmgr is a tool you can use to interact with the Backup Manager:

    • bmgr run schedules an immediate backup pass; you need to run this command once after installing your app on the device so that the Backup Manager has a chance to initialize properly
    • bmgr fullbackup <packagename> starts a full-data backup operation.
    • bmgr restore <packagename> restores previously backed up data

    If you forget to invoke bmgr run, you might see errors in Logcat when trying the fullbackup and restore commands. If you are still having problems, make sure you have Backup enabled and a Google account set up in system Settings -> Backup & reset.

    Learn more

    You can find a sample application that shows how to use Auto Backup on our GitHub. The full documentation is available on

    Join the Android M Developer Preview Community on Google+ for more information on Android M features and remember to report any bugs you find with Auto Backup in the bug tracker.

    Make Mobile Work 2.0: Continuing the Mobile Conversation With Brand Marketers

    Last year we started the Make Mobile Work initiative in partnership with the IAB to foster adoption of HTML5 and cross-screen creative, and it quickly became the IAB Mobile Center’s lynchpin for marketer outreach as interest in the program accelerated.

    For 2015, we’re excited to bring back Make Mobile Work for another round of educational and practical conversations for brand marketers, to help them succeed in our increasingly mobile-first world.The importance of HTML5 for digital marketing continues to be at the center of the Make Mobile Work message, building on the success of the HTML5 Week we hosted last week.

    Make Mobile Work webinars will address three important topics over the remainder of 2015. These webinars are curated with marketer business decision-makers in mind—they will keep the jargon to a minimum and focus on sharing practical examples and learning.

    The IAB’s Tech Lab is also working to update their standard ad units to reflect the file size needs of HTML5-based ads. This is a timely effort as connectivity technologies have changed along with the rise of HTML5 and it’s vital to realign buyer and seller expectations around ad file weights that will enable engaging ads, while not harming webpage or ad-load performance. Make Mobile Work will help to spread the word about this process and its outcomes and implications.

    Along with the other members of the Mobile Center, we’re looking forward to continuing to help brands large and small, novice and experienced, get the know-how they need to make mobile work for them.

    Posted by Becky Chappell, DoubleClick Product Marketing