What’s New in Google Apps newsletter – April 2015

whats_new_doc_header_mar2015.fw.png
Check out the latest "What's New in Google Apps" newsletter [pdf] for a roundup of all Apps launches from April 2015.

Newsletter Archive & Translated Versions (coming soon for April issue)


Note: all launches are applicable to all Google Apps editions unless otherwise noted

Launch release calendar
Get these product update alerts by email
Subscribe to the RSS feed of these updates

Introducing Google+ Collections, a new way to group posts by topic

Today, we’re announcing Google+ Collections, a new way to group posts by topic.

Every collection is a focused set of posts on a particular topic, providing an easy way for people using Google+ to organize their interests and focus areas. For Google Apps customers, collections could be used for communicating to a project team or organizing an event, allowing followers to easily access all relevant posts in one location.

Each collection can be shared publicly, privately, or with a custom set of people. Once you create your first collection, your profile will display a new tab where other people can find and follow your collections. Posts in collections you follow will appear in your Home stream, with a link to easily jump right into the collection so you can get to similar content from that author.

Collections is available on Android and the web starting today, with iOS coming later.

Release track:
Rapid release and Scheduled release

For more information:
Help Center
Get the latest Google+ Android app on Google Play
Google+ announcement

Note: all launches are applicable to all Google Apps editions unless otherwise noted

Launch release calendar
Get these product update alerts by email
Subscribe to the RSS feed of these updates

Five ways to grow your business this Small Business Week



Susan Brown, owner of Los Angeles gardening store Potted, recently updated her business listing on Google. Susan says, “Putting your business on Google lets people find you easily. Your directions are right there, your hours are right there, what you sell is right there.”

Thanks to her decision, Susan has seen more customers walk through her door: “So many of the customers that come in here find us on Google. As a small business, you want to use every opportunity to help your business grow.”

National Small Business Week is one of those opportunities. So from May 4-8, instead of three cheers, we’re giving you five—five simple ways to get your small business online and growing.

Celebrating National Small Business Week with Google

A handful of bright ideas and quick-fixes, all five ways are doable in a week or less and will help you throw a digital spotlight on your business all year round.

1. SHOW UP ON GOOGLE

Check to see how your business shows up on Google. Then, claim your listing so that customers can find the right info about your business on Google Search and Maps. When you claim your listing this week: You could be one of 100 randomly selected businesses to get a 360° virtual tour photoshoot—a $255 value.

2. LEARN FROM PROS & PEERS

Get business advice from experts and colleagues in the Google Small Business Community. They're ready to chat! When you visit or join this week: Share your tips for summertime business success and we'll feature your tip in front of an audience of 400K members.

3. WORK BETTER, TOGETHER

With professional email, calendars, and docs that you can access anywhere, Google Apps for Work makes it easy for your team to create and collaborate. When you sign up this week you’ll receive 25% off Google Apps for Work for one year.

4. CLAIM YOUR DOMAIN

With a custom domain name and website, Google Domains helps you create a place for your business on the web. When you sign up and purchase a .co, .com or .company domain this week you could be one of 1,500 randomly selected businesses to get reimbursed for the first year of registration.

5. GET ADVICE FROM AN ADVERTISING PRO

Learn how you can promote your business online and work with a local digital marketing expert to craft a strategy that’s right for your business goals. When you RSVP this week you’ll get help from an expert who knows businesses like yours.

While these resources are available year-round, there’s no better time to embark on a digital reboot.

For more information, visit google.com/smallbusinessweek.

Wishing everyone a happy and productive Small Business Week!

PS: To join the conversation, use #5Days5Ways and #SBW15 on G+, Facebook or Twitter.

Sunset of MobileAd and MobileImageAd Ad Types

Starting June 2015, AdWords will no longer support WAP mobile ads for devices without a full-featured browser, including feature phones. At that time, the AdWords API will no longer support creation of new MobileAds or MobileImageAds. Any remaining ads with these types will stop serving and be converted into DeprecatedAds with status REMOVED. These changes will be visible in all supported versions of the API, though the DeprecatedAd.type field may be UNKNOWN until it can be added to the WSDL in a subsequent API release.

Historical performance metrics for any removed ads will still be available for download via the API’s AD_PERFORMANCE_REPORT.

Next steps
To reach the broadest set of mobile users with your campaigns, we recommend that you: Still have questions? Feel free to visit us on the AdWords API Forum or our Google+ page.

Celebrating 10 Years of YouTube



On April 23, 2005, history was made. An 18-second clip about how cool elephants are was shot at the San Diego Zoo and uploaded to a then-private video sharing site called YouTube.  

That May, YouTube launched in beta before becoming available to the wider public six months later. Ten years have now passed, and that site has grown to become not just the biggest video platform on the web—a community of more than one billion people, where hundreds of millions of hours of video are watched and billions of views are generated every day —but one of the largest and most diverse collections of self-expression in history.

YouTube is a portrait of our global culture, built and supported by an ecosystem of innovative creators, visionary brands and eager users ready to embrace the next wave of great entertainment. It was built by comedians, families, activists, performers, teachers, and pranksters. Built with cats and babies and blenders and (First) Kisses and surprises. It was built on the silly. It was built on the profound. It was built by you--the consumer, the creator, the advertiser.

Today, YouTube creators are some of the biggest names in entertainment. And brands have built some of the most iconic and breakthrough advertising of all time. It's a world where little ideas can bring about amazing things and where amazing things can bring little delights to each of us.

And it's a world that continues to grow:
  • Watch time on YouTube increased 50% in 2014; 90% on mobile devices1 
  • The number of people that visit YouTube per day is 40% larger than it was this time last year2
  • YouTube currently reaching more 18-49 year-olds than any cable network in the United States3

So in honor of our 10th birthday, we’re celebrating you, our community of creators, brands and users. Throughout the month of May, we’ll look back at some of the most memorable moments that you’ve created and shared on YouTube in the last 10 years.
You can follow our celebration throughout the month of May on our YouTube Trends blog. And tell us some of your favorite YouTube moments, using #10YearsofYouTube.


1 Google Data, 2013-2014
2 Google Data, March 2015 vs. March 2015
3 Google-commissioned Nielsen study, December 2013 - February 2015. Audience Reach (000) among people 18-49 for YouTube (mobile only) and 124 U.S. cable networks individually (television only)

Discover Riga’s cultural heritage online

On the occasion of the Latvian Presidency of the Council of the European Union, we invite you to explore Baltic cultural heritage anytime, anywhere with new collections and exhibitions on the Google Cultural Institute platform.

Today the collection is being enriched with curated stories from new partners: the National Library of Latvia, Museum of the Occupation of Latvia 1940-1991, Art Museum Riga Bourse, Museum of Romans Suta and Aleksandra Belcova, Museum of Decorative Arts and Design and Latvian National Museum of Art. Showcasing Baltic history and art in the rest of the region, new collections from the National Archives of Estonia and Lithuanian Art Museum are now also available on the site. Many cultural events are held in Riga this year and Latvian institutions are embracing new responsibilities that come with the digital age.

Artis Pabriks, Member of the European Parliament said: I am proud to see that digital priorities are truly translated in 2015 thanks to cultural stories emerging from the partnerships between Google and Latvian institutions.

The National Library of Latvia presents a unique exhibition “My, Your, Our Riga 100 Years Ago” which literally transports you to the city of Riga through maps, documents and pictures during the 18th century until the beginning of World War I in 1914. The story of the city is told in five theme based branches and concludes with an image of a diary by a German schoolgirl, E. Urdewitsch, with one laconic entry on the 78th page of her diary stating, “Germany has declared war on Russia,” which marks the end of her childhood as well as of the 19th-century Riga."
Screen Shot 2015-04-22 at 10.18.33 AM.png

The Museum of Occupation of Latvia 1940-1991 on the other hand provides extraordinary pictures of the Berlin Wall graffitis depicting the Latvian 1989 related movements. The project is a historical documentation of rebellious inscriptions, among others entitled “Freedom for Baltic States”. It offers a sneak peak of street art and paintings on the West Berlin side directed against the Soviet regime, and some of them were created by Latvians in exile.
Screen Shot 2015-04-22 at 5.05.14 PM.png

With its main historical building currently closed to visitors, discover Latvian art heritage further from the Latvian National Museum of Art with a selection of works and insight into the past of Latvian painting. The online exhibition, “An Insight Into Latvian Culture Canon. Visual Art” features most outstanding works by the classics of several generations including Kārlis Hūns, Jūlijs Feders and more.

The Secret of Art is in the Details exhibit brings you to look into details of art pieces in the collection of The Art Museum Riga Bourse. Dive into Latvian modernism, paintings and graphics thanks to the Art of Roman Suta exhibition curated by the Museum of Romans Suta and Aleksandra Beļcova. Or explore Porcelain Art from the Museum of Decorative Arts and Design.

Screen Shot 2015-04-22 at 10.12.58 AM.png

From Lithuania and Estonia, respectively, the Lithuanian Art Museum shares its network of museums in Vilnius, Klaipėda, Palanga, Juodkrantė, which contain more than 200,000 pieces in fine arts, applied art and folk art. The National Archives of Estonia’s online exhibit, "Tartu 1914-1918,” shows how everyday life in Tartu and its surrounding areas were affected by the first World War in Estonia.

Take time to browse and learn more about the history and art from Latvia, Lithuania and Estonia thanks to new technologies and the open web. We believe putting historical material on the Internet and organizing it in a comprehensive way not only gives more people access but also preserves these diverse perspectives for future generations.

Posted by Agata Wacławik-Wejman, Head of Public Policy, Central and Eastern Europe

Launching the Google Impact Challenge in France

We believe technology can contribute to help solve some of the world’s most pressing challenges and we want to support innovators who are finding new ways to make an impact. This is why we’re announcing the third European edition of the Google Impact Challenge in France, a program supporting non-profits who are using technology to have a positive impact.

French non-profits can submit their ideas via g.co/impactchallengefrance until 4 June and in September, ten finalists will be chosen by Google experts based on the project's potential impact, feasibility, scalability and degree of innovation

Four winners will each receive a €500,000 grant, as well as mentoring from Google employees, to help make each project a reality.

One winner will be chosen by public vote, and the other three by a judging panel made up of Bernard Kouchner, former French Minister of Foreign Affairs; Nadia Bellaoui, President of Le Mouvement Associatif; Ismaël Le Mouel, founder of HelloAsso; Anne-Cécile Mailfert, President of Osez le Féminisme; Alain Deloche, Co-Founder of La Chaine du Coeur; Nick Leeder, Managing Director of Google France; and Jacquelline Fuller, Director of Google.org.



Other Google Impact Challenges around the world have supported ideas ranging from smart cameras for wildlife conservation to solar lights for off-grid communities to a mobile application that helps protect women from domestic violence.

Technology can make a real difference in tackling some of the world’s biggest social challenges. We can’t wait to see what French non-profits will come up with.

AwReporting: Upgraded to use AdWords API v201502

We’ve upgraded the AwReporting tool to use the latest AdWords API version, v201502. The code changes were made according to the migration guide.

Note that besides code changes, the database tables’ column names have also been updated to reflect the new report field names. Since these changes are scattered around many tables, you can run this version of AwReporting on a new database schema, then use the schema generation command to generate both database schemas and compare them. You can also create SQL scripts to import data from old database tables to new ones with updated column names.

We’ve put the code changes in the v201502_upgrade branch. Please feel free to pull this branch and give it a try. Remember to update the properties file to use the new report field names. This upgrade branch will be merged into the master branch at the end of May.

If you have any questions or feedback regarding this upgrade, let us know via the project’s issue tracker.

Introducing Search Response and Airings Data in TV Attribution

The following is a cross post from Adometry by Google, a Marketing Analytics and Attribution product

Mass media drives people to interact with brands in compelling ways. When a TV or radio ad creates an I-want-to-know, I-want-to-go, or an I-want-to-buy moment in the mind of a consumer, many pursue it online. Immediately - and on whatever screen they have handy.

Last year, we announced Adometry TV Attribution, which measures the digital impact of offline channels such as television and radio. Now, we’re moving TV Attribution forward by integrating Google Search query data and Rentrak airings data to help marketers better understand the important moments their broadcast investments create.

New Search Behavior, New Search Analysis
Broadcast media doesn’t just drive consumers directly to websites — it drives searches. Now, TV attribution lets you analyze minute-by-minute aggregated Google Search query data against spot-related keywords to detect and attribute search “micro-conversions” to specific TV airings. 

With insights on the entire digital customer journey — including search behaviors — brands can better evaluate broadcast network and daypart, specific ad creative, and keyword performance. As a result, brands can:
  • Assess Immediate Influence: See which messages are sticking in the minds of consumers to both maximize TV interest and choose ideal keywords for SEO and paid search strategies.
  • Evaluate Awareness Goals: Optimize against a digital signal even when a site visit isn’t the primary goal, such as in brand awareness or sponsorship campaigns.
  • Analyze Competitive Category: Glean which generic keywords drive category interest for the industry — a type of insights not possible through site traffic analysis alone. 

Rentrak Partnership Speeds TV Attribution Insights
Knowing when your spots aired and collecting that data for timely TV attribution analysis can be a challenge. Marketers who buy broadcast media through agencies often don’t have direct access to this data. And once data is obtained — after coordinating with multiple agencies, partners, and TV measurement companies — the time lag makes for outdated analysis. 

TV Attribution now solves these challenges a new partnership with Rentrak, the leading and trusted source for TV airings information. 

What Rentrak Integration Delivers
Integrating directly with Rentrak TV Essentials, TV Attribution now overcomes some of the biggest hurdles in TV measurement, with increases in: 
  • Actionability: TV Attribution can more quickly and easily obtain TV data for analysis without time-consuming coordination from you or your agencies.  
  • Accuracy: Rentrak provides a comprehensive data set with aggregated viewership information from more than 30 million televisions across the country, and from more than 230 networks.
  • Frequency: A direct relationship means more frequent reporting since there is no longer a manual find-and-transfer of data required from TV buying partners.
“What makes this partnership so exciting is it removes the biggest barrier to truly measuring TV effectiveness, timely access to spot airings data including impressions,” said Tony Pecora, CMO for SelectQuote. “Rather than hunting and gathering data, we are now able to spend our time evaluating insights and optimizing our marketing investments across both TV and digital. As a CMO, this is a really big win for our business.”

Want to Get Moving?

The gap between offline and digital measurement continues to close. Learn more about how Adometry TV Attribution, now with Google Search query data and integrated Rentrak airings data, can help you gain more actionable cross-channel insights.

Posted by Dave Barney, Product Manager

Teaching the teachers

Everyone remembers a good teacher. They nourish our interests and fuel our passions. Many of us have ended up in the careers we’re in because of an influential teacher we met along the way.

So it’s critical that teachers are equipped to give our kids the skills they need for the economy of the future. And when you look at how different fields from medicine to banking are rapidly digitising, it’s clear our teachers need to be able to teach computational skills.

Australia and New Zealand have some wonderful people teaching computer science, like Graeme Breen from Mountain Creek Secondary School in Brisbane, who teaches computer science to high school students. Graeme has been teaching since 1989 and says he wants to gives his students the technology skills they need to one day start their own companies.

We need more Graemes. To help this, Google funds workshops that equip teachers to teach computer science. The program, Computer Science for High Schools (CS4HS), provides teachers with the skills and resources they need to teach computational thinking and computer science concepts in fun and engaging ways. And we’ve just announced the latest batch of funding recipients (see the list below).
Graeme doing what he does best

Globally, we’ve helped train more than 12,000 teachers and reached over 613,000 students in more than 230 locations since we started this program. Closer to home, we are supporting 25 organisations across Australia and New Zealand who will provide this important training to K-12 school teachers. This year, we hope to reach around 3,000 high school, primary school and pre-service Aussie and Kiwi teachers.

In addition to the workshops, we are also providing free online professional teacher development in partnership with Adelaide University.

If you want to know where computer science can take kids, have a look at Careers with Code. In the future, young Australians will use computer science to do great things. And it will all have started with a great teacher.

2015 CS4HS Funding Recipients 
Australia 
Australian Catholic University
Code Club Australia
Central Queensland University
Griffith University
Information Communication and Technology Educators of NSW
Information Technology Educators ACT
La Trobe University
Macquarie University
Mark Oliphant College
Queensland Society for Information Technology Educators
Queensland University of Technology
St Columba Anglican School
Swinburne University of Technology
Tasmanian Catholic Education Office
The University of Adelaide
The University of Melbourne
The University of Newcastle
The University of New South Wales
The University of Queensland
The University of Tasmania
The University of Western Australia

New Zealand
Robotics Education NZ Trust
The University of Canterbury
Unitec Institute of Technology
Victoria University of Wellington

Posted by Sally-Ann Williams, Engineering Community & Outreach Manager, Google Australia & New Zealand