A new genome sequencing tool powered with our technology

Genome sequencing provides a more complete description of cells and organisms, allowing scientists to uncover serious genetic conditions such as the elevated risk for breast cancer or pulmonary arterial hypertension. While researching genomics has the potential to save lives and preserve people’s quality of life, it's incredibly challenging work.

Back in January, we announced a partnership with PacBio, a developer of genome sequencing instruments, to further advance genomic technologies. Today, PacBio is introducing the Revio sequencing system, an instrument that runs on our deep learning technology, DeepConsensus. With DeepConsensus built right into Revio, researchers can quickly and accurately identify genetic variants that cause diseases.

How Google Health’s technology works

Genome sequencing requires observing individual DNA molecules amidst a complex and noisy background. To address the problem, Google Health worked to adapt Transformer, one of our most influential existing deep learning methods that was developed in 2017 primarily to understand languages. We then applied it to PacBio’s data, which uses fluorescence light to encode DNA sequences. The result was DeepConsensus.

Last year, we demonstrated that DeepConsensus was capable of reducing sequencing errors by 42%, resulting in better genome assemblies and more accurate identification of genetic variants. Although this was a promising research demonstration, we knew that DeepConsensus could have the greatest impact if it was running directly on PacBio’s sequencing instrument. Over the last year, we’ve worked closely with PacBio to speed up DeepConsensus by over 500x from its initial release. We’ve also further improved its accuracy to reduce errors by 59%.

Combining our AI methods and genomics work with PacBio’s instruments and expertise, we were able to build better methods for the research community. Our partnership with PacBio doesn’t stop with Revio. There’s limitless potential to make an impact on the research community and improve healthcare and access for people around the world.

Get to know Google’s Coding Competitions

Posted by Julia DeLorenzo, Program Manager, Coding Competitions

Google’s Coding Competitions provide interactive rounds throughout the year to help you grow your skills, challenge yourself, and connect with developers from around the globe.

Google has three flagship Coding Competitions: Code Jam, Hash Code, and Kick Start. Each competition is unique and offers different types of challenges from algorithmic puzzles to team-based optimization problems. Our Coding Competitions are designed and tested by a team of Google engineers and program managers who craft new and engaging problems for users to tackle.

Google’s Coding Competitions have been around for quite a while (two decades!) and this passionate group of contributors and fans around the world makes each new season even more exciting than the last.

Hear from two program managers on the Coding Competitions team:

Emilly Miller, Google’s Coding Competitions Lead Program Manager

Emily Miller Headshot

“My first year working on Coding Competitions was 2013 with Code Jam. The Finals were hosted in London that year — video proof — and I've been hooked ever since! It's been incredibly rewarding and a whole lot of fun to interact with coders from around the world over the years.

I find it so cool that even after 20 years of Code Jam, the space of online competitions continues to evolve and grow. To me, it's a testament to the strength of the global online community and the value that products like Code Jam, Hash Code, and Kick Start provide developers to connect and learn from one another. Plus, the problem statements are so creative and fun!

My advice to future participants is, jump in and try it out! We're all here for something unique to us, so find out what that is for you and pursue that. Hitting roadblocks along the way is likely, so don't get discouraged. Remember there's a global community of coders out there waiting to help you!”


Julia DeLorenzo, Google’s Coding Competitions Program Manager

Julia DeLorenzo Headshot

“My first introduction to Google’s Coding Competitions was in 2016, when I had the chance to volunteer at the Code Jam World Finals in New York City. The excitement and energy of that Finals stuck with me – four years later, in 2020, an opportunity to work on Coding Competitions full time came up and I jumped at the chance!

I love that Google’s Coding Competitions offer different ways to participate. No matter where you are in your competitive programming journey, there’s a Competition for you. People who are new to competitive programming can get familiar with space by participating in Kick Start; those who want to participate with friends or teammates can try Hash Code; and folks looking for a challenge should try Code Jam. Some people participate in all three! The problems you’ll see are always different and creative so you’re sure to have fun along the way.

As cliché as it sounds, my advice to future participants is that failure is an opportunity for growth. Don’t let imposter syndrome or fear of failure stand in the way of trying something new. If you come across a problem you can’t solve – that’s great! It’s an opportunity to challenge yourself and try a different approach.”


Stay Tuned!

Over the next few weeks, keep an eye on the blog – we’ll be spotlighting each of Google’s Coding Competitions in a series of blog posts to help you understand the ins and outs of each competition.

Supporting HBCU students on the path to tech careers

Last weekend I was welcomed back to my “home by the sea” — Hampton University, located on Chesapeake Bay — as the co-grand marshal for this year’s homecoming festivities along with fellow alumna Dr. Dietra Trent, White House Director of Historically Black Colleges and Universities (HBCU) initiatives. As a proud Hampton alumna and Google’s Chief Diversity Officer, it gives me great pride to continue Google’s long-standing partnership with the HBCU community.

I’ve seen firsthand the impact HBCU graduates are having on the next generation of leaders and thinkers across today’s industries, including tech. In a recent United Negro College Fund (UNCF) study, despite only making up 3% of the nation’s colleges and universities, HBCUs produce almost 20% of all African American graduates and 25% of African American graduates with science, technology, engineering and math (STEM) degrees.

A woman in sunglasses, wearing a blue blazer and white shirt, stands beside a black sports car with a white sign in the window that reads “Hampton Grand Marshall.”

Melonie Parker, Google’s Chief Diversity Officer at Hampton’s homecoming.

At Google, we remain steadfast in our investment and support for HBCUs, and we’ve partnered closely with them to build pathways to tech. One way we’ve done that is by welcoming students from 15 HBCUs for full-time roles and internships in the last year alone, and we've expanded our recruiting efforts to more than 900 schools in the last decade. We’ve also invested in programming to further opportunities and pathways for HBCU and Hispanic-Serving Institutions (HSI) students, including:

  • Tech Exchange, a semester-long immersive program for select HBCU and HSI students, has quadrupled in size and expanded to serve students from 16 HBCUs and Hispanic-Serving Institutions since launching in 2017.
  • Our Pathways to Tech initiative was designed to build equity for HBCU computing education, help job seekers find tech roles, and ensure that Black employees have growth opportunities and feel included at work.
  • The Grow with Google HBCU Career Readiness Program, a partnership with the Thurgood Marshall College Fund, brings digital skills training into the career centers of HBCUs. The program recently expanded to 20 HBCUs, and aims to help 20,000 students learn digital skills by the end of the current school year.
  • Finally, our Google in Residence (GIR) program gives experienced Google software engineers the chance to teach introductory computer science classes, which have reached more than 8,000 HBCU and HSI students since 2013. Two of our GIR students actually became instructors this year, and many have gone on to internships in our Student Training in Engineering Program and full-time software engineering roles at Google.

We also recognize the unique needs of students, faculty and staff within each of these historic institutions. I meet regularly with the HBCU Presidents’ Council, which advises on creating and executing meaningful programming that meets the needs of HBCU students. In 2021, we provided a $50 million grant to 10 HBCUs to support scholarships, invest in technical infrastructure for in-class and remote learning, and develop curricula and career support programs.

To build on this, Monday I was honored to announce a $5 million Google.org grant to Spelman College’s Center for Minority Women in STEM. A team of Google.org Fellows will partner with Spelman to build the first database that will conduct and publicize research on the experiences of women from historically underrepresented groups in STEM. The findings will be used to help empower and elevate women in STEM fields. This week we also announced $300,000 in funding for 18 HBCU and HSI partners to support faculty and students in tech majors. We plan to distribute this funding annually to enable growth and retention in computer science departments.

Finally, supporting our HBCU and HSI partners means showing up and continuing to shine a light on these historic and critical institutions:

  • We were proud to sponsor the National HBCU Week Conference organized by the The White House Initiative on Advancing Educational Equity, Excellence, and Economic Opportunity through Historically Black Colleges and Universities. The event brought together more than 1,500 HBCU students, faculty and community leaders from across the U.S. for the first time since 2019. We hosted panels and workshops on career opportunities, resume building and personal brands.
  • Just last month we were the halftime sponsor at the inaugural HBCU New York Football Classic. More than 35,000 fans gathered in the stands for the September 17 game between Morehouse College and Howard University as part of HBCU Week. Our sponsorship included scholarships to 105 HBCU students and a partnership with HBCU Tools for School, a nonprofit that provides access to tools, resources and networks critical for academic success.
  • Finally, we’re working with the NBA Foundation on an upcoming promotion where a portion of proceeds from Pixel sales on the Google Store will go to HBCUs.

For more than a century, HBCUs have been a driving force in the cultivation of academic excellence and professional achievement within the Black community. We will continue to do our part to support these institutions, and their students, as we work to make tech more inclusive and representative at all levels of the workforce.

7 Google Photos tips for perfecting your pics on Pixel 7

Our new Pixel 7 and Pixel 7 Pro have incredible cameras for capturing your memories, but snapping a photo is just the beginning. We all want to get our photos looking just right to share them and reminisce. Thanks to advances in machine learning, Google Photos is packed with powerful editing features that are a breeze to use.

Here are seven tips to get your photos — both new ones taken on a Pixel 7 and old ones from past years (and phones) — looking picture-perfect with Google Photos on Pixel 7.

1. Fix blurry shots with Photo Unblur

Bring your blurry photos back into focus with just a few taps using Photo Unblur, a brand-new feature only on Pixel 7 and Pixel 7 Pro. Photo Unblur removes blur and visual noise so you can relive the moment as clearly as you remember it. Best of all, it even works on pictures in your library taken with a different phone or camera and scanned images.

Before and after animation of a picture with Photo Unblur applied to it.

2. Get rid of distractions with Magic Eraser

Magic Eraser, which was introduced last year, can detect distractions in your photos — like photobombers in the background, power lines and power poles. Just a few taps to remove them and, poof, gone. You can also circle or brush what you want to remove. No need to be precise — Magic Eraser will figure out what you’re trying to remove.

Before and after animation of a picture with background distractions removed using Magic Eraser

Bonus Magic Eraser tip: Don’t want to remove a distraction entirely, but want it to blend in a bit more? Use Camouflage in Magic Eraser to change the color of distracting objects in your photo. In just a few taps, the object’s colors and shading blend in naturally with the rest of the photo.

3. Make your subject stand out with Portrait blur

Portrait mode in the Pixel Camera can really make your subject shine. But what if you forgot to use it when snapping a picture or you want to edit a picture from the past? With Portrait blur, Google Photos can intelligently blur the background on photos of people — plus pets, food, flowers and more — post-snap.

Before and after animation of a picture of a butterfly on a flower with Portrait blur added to it.

4. Improve the lighting on faces with Portrait light

A good portrait can be hard to capture, especially if the lighting isn’t quite right or you took the photo with an older phone or camera. Use Portrait light to easily improve the lighting on faces, and you can even adjust the light position and brightness to customize your look.

Before and after animation of a selfie picture with Portrait light applied to it.

5. Bring balance to your photos with the HDR effect

If you’ve got older pictures with a dark foreground and bright background (or vice versa), it can be hard to make out all the details in the shot. Enter the HDR effect to help balance things out — enhancing the brightness and contrast across the image so you can soak in every detail.

Before and after animation of a picture of a mountain with the HDR edit applied to it.

6. Change up the mood and tone of your sunset pics with sky suggestions

Chances are you’ve got quite a few sunset photos in your library that didn’t quite capture the beauty of what you saw in the moment. How do you revive it and make it stand out from all the rest? Use sky suggestions to put your own creative twist on your golden hour images. Select from several palettes that adjust the color and contrast of the sky to change up the mood and tone of your pic to get it ready to share.

Before and after animation of a picture of a sunset with a sky edit applied to it.

7. Use the collage editor to make shareable creations

Make creative, shareable collages with the new collage editor. Pick up to six photos and select from more than 50 designs available to Pixel users. You can easily rearrange the layout with simple drag-and-drop controls and even edit each photo in the collage individually to get just the right look.

Animation showing various styles available in the collage editor in Google Photos.

Get creative and mix and match all of these features to create a stunning image that’s ready to share. Remove a photobomber in the background, then combine Photo Unblur, Portrait light and Portrait blur to create a fresh image that gives your memory new life.

Before and after animation of a picture with Photo Unblur, Magic Eraser, Portrait light and Portrait blur applied to it.

With Pixel 7 and Pixel 7 Pro, all the tools you need to perfect your photos or put a creative spin on them are right in Google Photos. Get to editing and share your best creations on social with the hashtag #FixedOnPixel.

Kwentuhan: Sharing our stories this Filipino American History Month

“Kwentuhan” roughly translates to “sharing stories” in English. For Filipino American History Month, or Kapamilya Month as our Filipino Googler Network refers to it, we sat down with Paolo Malabuyo, Director of User Experience in Google Maps and executive sponsor of the Filipino Googler Network, to learn about his story.

As a child growing up in the Philippines, we heard you were somewhat of a Lego competition legend. How did this kickstart your interest in working in UX and design?

I was the youngest of four and I always felt like I was in the shadow of my older, smarter, more athletic and more accomplished siblings. I don’t recall having many ideas about what I wanted to be when I grew up, until my grandmother immigrated to the United States in the 1960s and started sending small handfuls of Lego pieces through the mail.

This started my fascination with Lego and culminated in my participation in Lego competitions across the Philippines. I still think that the greatest job in the world is designing Lego sets.

I immigrated to the States right before my 12th birthday and picked up drawing, reading, and crafting. This developed into a real affinity for art. I ended up getting a BFA in art and minors in communication design, art history and Chinese studies. I also took basic programming classes and learned web design by emulating early websites.

Like Lego pieces, my early days of creatively building, combined with my art education and CS study were what constructed my career today. I got my first role as a graphic designer which started my roundabout journey to become a UX designer, leader and educator.

Can you talk about your role at Google?

I lead the cross-disciplinary user experience teams for Geo Auto and Geo Sustainability. In Auto, we design and deliver the in-car, embedded Google Maps experiences for navigation, routing, and situational awareness so that drivers are safer and more confident, with a major focus on electric vehicles. In Sustainability, we provide platforms, insights, and solutions that help users and partners tackle climate change – the preeminent challenge for humanity today. It’s an incredibly interesting portfolio and it’s such a privilege to work with our teams and clients.

As an executive sponsor for the FIlipino Googler Network, I get to work closely with other teams across Google on projects that impact the Filipino community. One example is the work happening on Maps to help business owners identify themselves, including the introduction of the Asian-owned attribute earlier this year. This attribute will help many Filipino businesses be recognized by current and future customers.

What else is Google doing in support of Filipino culture?

It’s great to see how Google’s products and services are celebrating Filipino culture and elevating our voices. This month, we ran a beautiful Google Doodle in the Philippines which celebrated the Regatta de Zamboanga, an annual sailing competition from the southern part of the country.

Six sailboats with the letters on the flags spelling GOOGLE.

Google TV is highlighting recent movies and TV shows that tell Filipino American stories and feature Filipino American lead actors in its “For you” tab.

The Google TV interface on the For you page displaying an image of Jacob Batalon with fangs promoting a TV show “Reginald the Vampire”

One of Google TV's highlighted shows for Filipino American History Month

And Google Arts & Culture has teamed up with amazing organizations to celebrate the rich culture and history of the Philippines, including the Filipinas Heritage Library, Filipino Street Art Project, and the Ballet Philippines.

Earlier, you talked about how you grew up in the Philippines. What role do you think Google has to play in supporting the local community?

Google has amazing resources that can help the people in the Philippines. We’ve done a lot to support inclusive distance learning, from a Google.org grant to help teachers, to the national deployment of G Suite for Education to 22 million learners in partnership with the Department of Education. We’re collaborating with local telecommunications companies to bring mobile access to learning tools and started a virtual training camp for Filipino YouTubers to accelerate development of quality learning content on the platform. Just last month, we announced we will be giving away Google Career Certificate scholarships to 39,000 Filipino youths.

Commitments like these are super valuable, and I’m grateful for the work to come.

Source: Google LatLong


Kwentuhan: Sharing our stories this Filipino American History Month

“Kwentuhan” roughly translates to “sharing stories” in English. For Filipino American History Month, or Kapamilya Month as our Filipino Googler Network refers to it, we sat down with Paolo Malabuyo, Director of User Experience in Google Maps and executive sponsor of the Filipino Googler Network, to learn about his story.

As a child growing up in the Philippines, we heard you were somewhat of a Lego competition legend. How did this kickstart your interest in working in UX and design?

I was the youngest of four and I always felt like I was in the shadow of my older, smarter, more athletic and more accomplished siblings. I don’t recall having many ideas about what I wanted to be when I grew up, until my grandmother immigrated to the United States in the 1960s and started sending small handfuls of Lego pieces through the mail.

This started my fascination with Lego and culminated in my participation in Lego competitions across the Philippines. I still think that the greatest job in the world is designing Lego sets.

I immigrated to the States right before my 12th birthday and picked up drawing, reading, and crafting. This developed into a real affinity for art. I ended up getting a BFA in art and minors in communication design, art history and Chinese studies. I also took basic programming classes and learned web design by emulating early websites.

Like Lego pieces, my early days of creatively building, combined with my art education and CS study were what constructed my career today. I got my first role as a graphic designer which started my roundabout journey to become a UX designer, leader and educator.

Can you talk about your role at Google?

I lead the cross-disciplinary user experience teams for Geo Auto and Geo Sustainability. In Auto, we design and deliver the in-car, embedded Google Maps experiences for navigation, routing, and situational awareness so that drivers are safer and more confident, with a major focus on electric vehicles. In Sustainability, we provide platforms, insights, and solutions that help users and partners tackle climate change – the preeminent challenge for humanity today. It’s an incredibly interesting portfolio and it’s such a privilege to work with our teams and clients.

As an executive sponsor for the FIlipino Googler Network, I get to work closely with other teams across Google on projects that impact the Filipino community. One example is the work happening on Maps to help business owners identify themselves, including the introduction of the Asian-owned attribute earlier this year. This attribute will help many Filipino businesses be recognized by current and future customers.

What else is Google doing in support of Filipino culture?

It’s great to see how Google’s products and services are celebrating Filipino culture and elevating our voices. This month, we ran a beautiful Google Doodle in the Philippines which celebrated the Regatta de Zamboanga, an annual sailing competition from the southern part of the country.

Six sailboats with the letters on the flags spelling GOOGLE.

Google TV is highlighting recent movies and TV shows that tell Filipino American stories and feature Filipino American lead actors in its “For you” tab.

The Google TV interface on the For you page displaying an image of Jacob Batalon with fangs promoting a TV show “Reginald the Vampire”

One of Google TV's highlighted shows for Filipino American History Month

And Google Arts & Culture has teamed up with amazing organizations to celebrate the rich culture and history of the Philippines, including the Filipinas Heritage Library, Filipino Street Art Project, and the Ballet Philippines.

Earlier, you talked about how you grew up in the Philippines. What role do you think Google has to play in supporting the local community?

Google has amazing resources that can help the people in the Philippines. We’ve done a lot to support inclusive distance learning, from a Google.org grant to help teachers, to the national deployment of G Suite for Education to 22 million learners in partnership with the Department of Education. We’re collaborating with local telecommunications companies to bring mobile access to learning tools and started a virtual training camp for Filipino YouTubers to accelerate development of quality learning content on the platform. Just last month, we announced we will be giving away Google Career Certificate scholarships to 39,000 Filipino youths.

Commitments like these are super valuable, and I’m grateful for the work to come.

Source: Google LatLong


5 Play Console updates to help you understand your app’s delivery performance

Posted by Lidia Gaymond, Product Manager, Google PlayPowered by Android App Bundles, Google Play gives all developers the benefits of modern Android distribution. As the Android ecosystem expands, it’s more important than ever to know how your app is being delivered to different devices.

Delivery insights help you better understand and analyze your app’s delivery performance and what contributes to it, and take action to optimize the experience for your users. Here are five recent Play Console updates you can use to get more insight into your delivery performance.


1. When you release your app, you’ll now see its expected app size and update size at the point of release creation, so you can determine if the size change from the previous release is acceptable.

Screenshot of Google Play Console showing expected app size and update size
Get the expected app size and update size when you create a new release.

2. If you use advanced Play delivery tools, such as Play Asset Delivery or Play Feature Delivery, detailed information about how these are shipped to users are now available on the Statistics page and in the Delivery tab in App bundle explorer. Understanding your feature modules and asset packs usage can help you make better decisions about further modularization and uncover usage patterns across your users.

Screenshot of the Devliery tab in the App bundle explorer page in Play Console
Get detailed information about how your feature modules are shipped to users in the Delivery tab in the App bundle explorer page in Play Console.

Screenshot of performance metrics on the Statistics page in Play Console
See per module performance metrics on the Statistics page in Play Console.


3. When analyzing your existing release, you can now see how many users are on it to help you assess the “freshness” of your install base and how quickly users migrate to new releases. To improve your update rate, consider using the In-app updates API.

Screenshot of the Release Summary showing percentage of install base on this release in Releases Overview in Play Console
Know how many users are on your existing release and how quickly users migrate to new releases.

4. For a deeper dive into your individual app version performance, you can find information about your download size per device model, most common update sizes, and install base in App bundle explorer.

Screenshot of App bundle explorer page in Play Console
Evaluate device-specific bundle download size and install base on the App bundle explorer page.

5. All of these features are also available in your App Dashboard, where you can track these measurements over time alongside other app metrics.

Screenshot of App bundle explorer page in Play Console
Monitor these new delivery metrics on your App Dashboard.

We hope these changes will help you make more informed decisions about your app development and provide you with a detailed view of how your app is being delivered to end user devices.


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The Art of Survival: A Yazidi Cultural Archive

The arts are integral tohow we make sense of the world. Traditional arts and cultural practices have long been used to elevate human experience and shift perspectives. However, in recent decades these benefits have increasingly been the subject of more formalstudy, highlighting the direct health benefits of participating in the arts such as increased physical activity, stress-reduction and connection. Such benefits are particularly vital for people who have experienced forced displacement.

Currentevidence points to how the arts and arts therapies promote physical, mental and social well being for people who are working through the aftermath of violence and conflict. Dance and dance/movement therapy can help people release grief and recover a sense of joy. Theater and drama therapy can aid people in re-discovering a sense of playfulness, rehearse new ways of being, deepen empathy and communicate across differences. Music and music therapy can decrease stress, facilitate emotional regulation, and promote a shared sense of belonging for both displaced persons and host communities. Participation in visual art and art therapy can promote relaxation and enable greater expression.

An example of this may be seen in the Yazidi Cultural Archives project. The project was developed over the course of 12 months through a partnership betweenYazda, a community-led organization that aids survivors of genocide in Iraq and around the world,Community Jameel,CULTURUNNERS, theOffice of the UN Secretary-General’s Envoy on Technology and the World Health Organization, with support from the Iraq Cultural Health Fund, as part of the Healing Arts initiative. An evaluation of the impact of the archives on the psychological wellbeing of participants is being supported by theArts and Health initiative at New York University.

Today, in colaboration with Google Arts & Culture, we present four unique digital stories commemorating the strength and vitality of the Yazidi people following the 2014 genocide in Iraq carried out by Da’esh. We honor these women who have shown extraordinary courage in the face of dehumanising acts which are, for most of us, unimaginable. The content was produced through a series of art and photography workshops, led by Yazda, to help women use art to express their experience, recover a sense of connection with themselves and each other, reimagine identity, and document examples of their intangible cultural heritage. What is particularly notable about this project is that rather than delegating the process of cultural preservation to “experts,” this group of women were given the tools to identify what was meaningful to them and encouraged to find ways of expressing that meaning in the manner that suited them best.

The Nobody’s Listening: Justice for the Yazidi People exhibition provides background to the historical and cultural situation of Yazidis, a unique ethno-religious group whose origins stretch back more than 6,000 years to ancient Mesopotamia. Between the description of the past and current events, people can discover artworks from Yazidi survivors and get to know their feelings and thoughts.

Stories of Thread & Ink: Preserving Yazidi Cultural Heritage shows us Yazidi women of different generations who have come together to reclaim and revive at-risk cultural practices to preserve their heritage. Sustaining traditional cultural practices like Dazik — Yazidi traditional handmade bracelets and unique markings known as 'Deq' Tattoos — is important to survivors, and those who remain displaced and living in camps, as a pillar of their cultural identity and link to their lives before the genocide.

"I survived captivity and am passionate about my new life. After I was liberated from Da'esh, I joined this art workshop to advocate for myself and other survivors. I felt pride in what we created because it helped me remember who I am and who my people are." - Malaeen LUQMAN, Yazidi survivor.

The Healing Lens: A Photographic Journey by Yazidi Survivors exhibition was created by eight women who were under Da'esh occupation, all currently living in refugee camps in Iraq. It is their response to the ongoing situation between Da’esh and the Yazidis. The story presents photographs they took to commemorate cultural motifs, such as a healing fountain, tombs, or the olive oil jars used in religious ceremonies and rituals that are held in Lalish temple. Through The Art of Survival: A Yazidi Cultural Archive exhibition people can explore inspiring paintings of resistance and healing by Yazidi women who have hope, belief in their dreams and are proud now to share their culture with a new generation.

This project is a reflection of how the arts and culture are a valuable and available resource that can create healthier, stronger and more equitable communities. We encourage you to explore this affirmation of healing and remembrance on the United Nations page on Google Arts & Culture. In addition to preserving cultural practices, the celebration of our unique expression of identity allows us to regain control of our individual narratives and imagine for ourselves a joyful and thriving future.

A brief history of our search interest in pumpkin spice lattes

Pumpkin Spice Lattes are practically synonymous with autumn. It just isn’t fall until you sip a PSL while fiery orange leaves crunch under your boots. The Pumpkin Spice Latte is an undeniable staple of the season — look no further than Google Trends for proof. Here are 10 moments of PSL search trend history.

  1. “Pumpkin Spice Latte” began gaining popularity as a search term in the fall of 2010.
A Google trends graph showing "pumpkin spice latte" start to peak in October 2010.

2. It started out as a solidly autumnal treat — up until 2017, search interest in “Pumpkin Spice Latte” first peaked in September, and then again in October and November.

A Google trends graph showing "pumpkin spice latte" first peak in September 2015, then two spikes following in October and November.

3. These days, it’s becoming more of a late-summer, early-fall beverage: Since 2018, search interest in “Pumpkin Spice Latte” has peaked in August.

A Google trends graph showing "pumpkin spice latte" peaking in late August 2018.

4. On that note: Searches for “Pumpkin Spice Latte” were highest in 2022 during the week of August 28 - September 3.

A Google trends graph showing "pumpkin spice latte" peaking Aug. 28-Sep 3, 2022.

5. Search interest in “pumpkin spice latte” hit new heights in August of this year.

A Google trends graph showing "pumpkin spice latte" reaching a peak in August 2022 versus in years past.

6. …Which isn’t terribly surprising, given that it’s been on a steady increase every year — until 2018! Search interest dropped significantly in 2018, and only began rising again in 2021.

7. Speaking of PSLs, search interest in the pumpkin spice acronym grew annually alongside the full drink name. (Quick note that not all “PSL” searches are about the drink — PSL is also an acronym for other things, like Port St. Lucie, a city in Florida. But PSL spikes do seem to coincide with “pumpkin spice latte” spikes each fall, so clearly some of the interest overlaps.)

A Google trends graph showing "pumpkin spice latte" searches versus "PSL" searches from 2004 to today, which "pumpkin spice latte" peaking above "PSL" but with "PSL" also rising and in recent years overtaking.

8. Looking at related search terms, searches for “pumpkin spice” have actually always been higher than search interest for “pumpkin spice latte.” But they’ve also experienced a rise in popularity parallel to search interest in the coffee drink.

A Google trends graph showing "pumpkin spice latte" versus "pumpkin spice" from 2004 to day, with the latter easily besting "pumpkin spice latte."

This begs the question: Is it the chicken or the egg? Or rather, the pumpkin spice or the latte? Has a penchant for pumpkin spice driven interest in the drink, or is it the other way around?

9. Search interest in “pumpkin spice” (hold the latte) is also happening earlier each year. Initially the spike happened in November and then October…but that peak moved to September and has stayed there since 2014.

A Google trends graph showing "pumpkin spice" searches peaking earlier and earlier every year since 2004.

10. And finally: Not all pumpkin spice products are edible. Earlier this month in the U.S., the most-searched “pumpkin spice scented” items (in order of popularity) were cat litter, soap, pouches, candles and hand lotion.

A brief history of our search interest in pumpkin spice lattes

Pumpkin Spice Lattes are practically synonymous with autumn. It just isn’t fall until you sip a PSL while fiery orange leaves crunch under your boots. The Pumpkin Spice Latte is an undeniable staple of the season — look no further than Google Trends for proof. Here are 10 moments of PSL search trend history.

  1. “Pumpkin Spice Latte” began gaining popularity as a search term in the fall of 2010.
A Google trends graph showing "pumpkin spice latte" start to peak in October 2010.

2. It started out as a solidly autumnal treat — up until 2017, search interest in “Pumpkin Spice Latte” first peaked in September, and then again in October and November.

A Google trends graph showing "pumpkin spice latte" first peak in September 2015, then two spikes following in October and November.

3. These days, it’s becoming more of a late-summer, early-fall beverage: Since 2018, search interest in “Pumpkin Spice Latte” has peaked in August.

A Google trends graph showing "pumpkin spice latte" peaking in late August 2018.

4. On that note: Searches for “Pumpkin Spice Latte” were highest in 2022 during the week of August 28 - September 3.

A Google trends graph showing "pumpkin spice latte" peaking Aug. 28-Sep 3, 2022.

5. Search interest in “pumpkin spice latte” hit new heights in August of this year.

A Google trends graph showing "pumpkin spice latte" reaching a peak in August 2022 versus in years past.

6. …Which isn’t terribly surprising, given that it’s been on a steady increase every year — until 2018! Search interest dropped significantly in 2018, and only began rising again in 2021.

7. Speaking of PSLs, search interest in the pumpkin spice acronym grew annually alongside the full drink name. (Quick note that not all “PSL” searches are about the drink — PSL is also an acronym for other things, like Port St. Lucie, a city in Florida. But PSL spikes do seem to coincide with “pumpkin spice latte” spikes each fall, so clearly some of the interest overlaps.)

A Google trends graph showing "pumpkin spice latte" searches versus "PSL" searches from 2004 to today, which "pumpkin spice latte" peaking above "PSL" but with "PSL" also rising and in recent years overtaking.

8. Looking at related search terms, searches for “pumpkin spice” have actually always been higher than search interest for “pumpkin spice latte.” But they’ve also experienced a rise in popularity parallel to search interest in the coffee drink.

A Google trends graph showing "pumpkin spice latte" versus "pumpkin spice" from 2004 to day, with the latter easily besting "pumpkin spice latte."

This begs the question: Is it the chicken or the egg? Or rather, the pumpkin spice or the latte? Has a penchant for pumpkin spice driven interest in the drink, or is it the other way around?

9. Search interest in “pumpkin spice” (hold the latte) is also happening earlier each year. Initially the spike happened in November and then October…but that peak moved to September and has stayed there since 2014.

A Google trends graph showing "pumpkin spice" searches peaking earlier and earlier every year since 2004.

10. And finally: Not all pumpkin spice products are edible. Earlier this month in the U.S., the most-searched “pumpkin spice scented” items (in order of popularity) were cat litter, soap, pouches, candles and hand lotion.