We’re piloting a video series called The Play Report as a new way to discover apps and games on Google Play.
Check out the deals, rewards and other offers we announced at Google Play Live.
Another month, another reason to celebrate trailblazing creators behind some of the most innovative apps and games. From an equestrian training platform in Sweden to a chilled out fishing game in the Republic of Korea, let’s take a look at some of the exciting #WeArePlay stories of founders and their creations.
Ingrid is a big fan of horseback riding and has always loved the social aspect of the sport. But when she wanted to take her passion online, she was surprised to be unable to find sports platforms specifically tailored to equestrians. So, Ingrid and her co-founders, Totta and Erika, took matters into their own hands, pooling their collective experiences in marketing, programming and economics to create Ridely: a platform that aims to democratize the access to trainers and content about riding. Since then, they’ve partnered up with the US Equestrian Federation and are “constantly innovating and looking at ways to develop the app further and improve our members’ horse riding experience” – in fact, they’re currently working on creating expert programs, monthly riding challenges and adding a social feed to spark discussion and create community.
Next up, Young-Gon from the Republic of Korea. An old hand in the industry, Young-Gon has been involved in gaming for over two decades. However, it was in 2017 that he decided to launch his own studio, Nexelon, with the goal of reaching audiences abroad. In his popular title, Fishing Life, he “wanted to create a fishing game that was soothing, uncomplicated to play and that really showcased the underwater world”, depicting the calming nature of angling as a hobby with gently whooshing waves and scenes of tranquil lakes and mountains. And he’s continuing this theme of serenity with his upcoming release – an eco-sci fi game where players explore other planets for resources to restore a polluted Earth.
Discover more of the amazing #WeArePlay stories around the world and share your favorites.
Another month, another reason to celebrate trailblazing creators behind some of the most innovative apps and games. From an equestrian training platform in Sweden to a chilled out fishing game in the Republic of Korea, let’s take a look at some of the exciting #WeArePlay stories of founders and their creations.
Ingrid is a big fan of horseback riding and has always loved the social aspect of the sport. But when she wanted to take her passion online, she was surprised to be unable to find sports platforms specifically tailored to equestrians. So, Ingrid and her co-founders, Totta and Erika, took matters into their own hands, pooling their collective experiences in marketing, programming and economics to create Ridely: a platform that aims to democratize the access to trainers and content about riding. Since then, they’ve partnered up with the US Equestrian Federation and are “constantly innovating and looking at ways to develop the app further and improve our members’ horse riding experience” – in fact, they’re currently working on creating expert programs, monthly riding challenges and adding a social feed to spark discussion and create community.
 |
Now to the other side of the world, Indonesia. Johanes always had a wild imagination and a head brimming with ideas, which is why he originally aspired to be an author. However, when he found himself captivated by role playing games, he decided to channel his storytelling into the gaming genre instead. Collaborating with graphic artist Meiky, the pair brainstormed their anime-inspired fantasy adventure RPG Epic Conquest. Even without conscious marketing efforts, the game proved to be a big hit, spawning the follow-up Epic Conquest 2 – with more sequels currently in the works.
Next up, Young-Gon from the Republic of Korea. An old hand in the industry, Young-Gon has been involved in gaming for over two decades. However, it was in 2017 that he decided to launch his own studio, Nexelon, with the goal of reaching audiences abroad. In his popular title, Fishing Life, he “wanted to create a fishing game that was soothing, uncomplicated to play and that really showcased the underwater world”, depicting the calming nature of angling as a hobby with gently whooshing waves and scenes of tranquil lakes and mountains. And he’s continuing this theme of serenity with his upcoming release – an eco-sci fi game where players explore other planets for resources to restore a polluted Earth.
Last up, dream team Victoria, her husband Michail, and his brother Sergej from Lithuania. They had their sights set on making games since childhood. They were still at university when they released their very first title, swiftly using the revenue to form their own studio, Nordcurrent. In their popular game Cooking Fever, players are put to the test to rapidly prepare different dishes – inspired by cuisines from around the world. They recently added a pancake flipping restaurant option and also plan live culinary events around themed celebrations, such as Valentine’s Day.
Discover more of the amazing #WeArePlay stories around the world and share your favorites.
This month, we’re sharing new #WeArePlay stories from inspiring founders creating apps which help people improve their quality of life. From a diabetes management tracker to an upskilling platform for women, hear the stories behind some groundbreaking apps on Google Play.
Firstly, meet Nikhil and Ayushi from Bengaluru, India. During the Covid-19 lockdowns, Nikhil watched as his mother picked up new hobbies and tried making different dishes in the kitchen. Seeing his mom researching new recipes and cooking resources, it struck him that there was a lack of educational platforms in India specifically targeted at women. This gave him and his wife, Ayushi, the idea to create Alippo: an upskilling app for women that provides classes and training materials. It also has resources to help women launch and manage their own businesses using their newly acquired expertise. In the future, they want to add more learning materials, business guides and even financing options.
Next up we have Ed, Ken and Erin from Taiwan. Ed comes from a family with a history of diabetes. But his grandma always stayed on top of her condition thanks to her habit of regularly noting down her blood sugar levels and sharing them with her doctor. Partnering with product manager Ken, whose mother also has diabetes, and former colleague Erin, he launched Health2Sync: a digital blood sugar tracker with a range of other features for tracking and managing diets, exercise and medication. Thanks to the app’s new AI-based food recognition feature, people can now track the contents and nutrients of their meals just by uploading a picture of their food.
Now, Lorenzo and César from Brazil. Growing up, they both had personal experiences with cancer having lost their mothers to the disease. When they met some time later, via a mutual friend, they discussed their experiences, both agreeing that the hospital visits were tiring for their moms, and often unnecessary when measures could be taken to provide care at home. This inspired them to partner up and create WeCancer, a cancer treatment support platform where patients can receive support and medical care from the comfort of their own home, with monitoring and advice from doctors. In Lorenzo's own words, the app provides "qualified care outside of hospital walls to make life easier for patients”.
Last but not least, Laura, Erich and John from the US. When they were colleagues, it was sharing their experiences around chronic pain that bonded them and brought them together as friends. When John began to teach the others some alternative methods he’d learnt for managing his pain, all three began to see huge improvements in their various conditions. Elated by how much these techniques and practices had helped them, they wanted to share the practices with others, inspiring them to team up to create Curable. On the app, chronic pain sufferers can follow a guided recovery program with a range of science-backed methods, including cognitive behavioral therapy and soothing meditation.
Discover more #WeArePlay stories from across the globe and stay tuned for more.
This month, we’re sharing new #WeArePlay stories from inspiring founders creating apps which help people improve their quality of life. From a diabetes management tracker to an upskilling platform for women, hear the stories behind some groundbreaking apps on Google Play.
Firstly, meet Nikhil and Ayushi from Bengaluru, India. During the Covid-19 lockdowns, Nikhil watched as his mother picked up new hobbies and tried making different dishes in the kitchen. Seeing his mom researching new recipes and cooking resources, it struck him that there was a lack of educational platforms in India specifically targeted at women. This gave him and his wife, Ayushi, the idea to create Alippo: an upskilling app for women that provides classes and training materials. It also has resources to help women launch and manage their own businesses using their newly acquired expertise. In the future, they want to add more learning materials, business guides and even financing options.
Next up we have Ed, Ken and Erin from Taiwan. Ed comes from a family with a history of diabetes. But his grandma always stayed on top of her condition thanks to her habit of regularly noting down her blood sugar levels and sharing them with her doctor. Partnering with product manager Ken, whose mother also has diabetes, and former colleague Erin, he launched Health2Sync: a digital blood sugar tracker with a range of other features for tracking and managing diets, exercise and medication. Thanks to the app’s new AI-based food recognition feature, people can now track the contents and nutrients of their meals just by uploading a picture of their food.
Now, Lorenzo and César from Brazil. Growing up, they both had personal experiences with cancer having lost their mothers to the disease. When they met some time later, via a mutual friend, they discussed their experiences, both agreeing that the hospital visits were tiring for their moms, and often unnecessary when measures could be taken to provide care at home. This inspired them to partner up and create WeCancer, a cancer treatment support platform where patients can receive support and medical care from the comfort of their own home, with monitoring and advice from doctors. In Lorenzo's own words, the app provides "qualified care outside of hospital walls to make life easier for patients”.
Last but not least, Laura, Erich and John from the US. When they were colleagues, it was sharing their experiences around chronic pain that bonded them and brought them together as friends. When John began to teach the others some alternative methods he’d learnt for managing his pain, all three began to see huge improvements in their various conditions. Elated by how much these techniques and practices had helped them, they wanted to share the practices with others, inspiring them to team up to create Curable. On the app, chronic pain sufferers can follow a guided recovery program with a range of science-backed methods, including cognitive behavioral therapy and soothing meditation.
Discover more #WeArePlay stories from across the globe and stay tuned for more.
In 2022, we first launched the Indie Games Fund in Latin America as part of our commitment to helping developers of all sizes grow on Google Play. Check out the 10 selected studios who received a share of the fund last year.
Today, we’re bringing back the Indie Games Fund for 2023. We will award $2 million dollars in non-dilutive cash awards in addition to hands-on support, to selected small games studios based in Latin America, helping them build and grow their businesses on our platform.
The program is open to indie game developers who have already launched a game - whether it’s on Google Play or another mobile platform, PC or console. Each selected recipient will get between $150,000 and $200,000 dollars to help them take their game to the next level, and build successful businesses.
Check out all eligibility criteria and apply now. Applications close at 12:00pm BRT September 1, 2023. Priority will be given to applications received by 12:00pm BRT August 16, 2023.
For more updates about all our programs, resources and tools for indie game developers visit our website, and follow us on Twitter @GooglePlayBiz and Google Play business community on LinkedIn.
In 2022, we first launched the Indie Games Fund in Latin America as part of our commitment to helping developers of all sizes grow on Google Play. Check out the 10 selected studios who received a share of the fund last year.
Today, we’re bringing back the Indie Games Fund for 2023. We will award $2 million dollars in non-dilutive cash awards in addition to hands-on support, to selected small games studios based in Latin America, helping them build and grow their businesses on our platform.
The program is open to indie game developers who have already launched a game - whether it’s on Google Play or another mobile platform, PC or console. Each selected recipient will get between $150,000 and $200,000 dollars to help them take their game to the next level, and build successful businesses.
Check out all eligibility criteria and apply now. Applications close at 12:00pm BRT September 1, 2023. Priority will be given to applications received by 12:00pm BRT August 16, 2023.
For more updates about all our programs, resources and tools for indie game developers visit our website, and follow us on Twitter @GooglePlayBiz and Google Play business community on LinkedIn.
Last year at Google I/O, we shared some big changes coming to the Play Store for large screen devices. Since then, we’ve seen even more people using large screens for work and play, across millions of active Android devices. Apps and games play a critical role in shaping the on-device experience, so we’ve redesigned the Play Store to help users get the most from their tablets, Chromebooks, and foldables.
Today, we’re introducing four major updates to help users find high-quality large screen apps on Play: refreshed app listing pages, ranking and quality improvements, streamlined store navigation, and a split-screen search experience.
Your store listing page is the best way to demonstrate the functionality and value of your app, so we’ve revamped the experience to put your content front and center. Games with high-quality videos will show a video banner at the top of their app listing page, allowing users to get a sense of gameplay in an immersive way. We've also reorganized apps and games details pages in a multi-column layout, bringing more of your content higher up the page.
To promote high-quality apps that shine on large screens, we’ve made several ranking changes to boost quality across Play. Apps and games that adhere to our large screen app quality guidelines will now be ranked higher in search and Apps and Games Home. This helps users find apps that resize well, aren't letterboxed, and support both portrait and landscape orientations. Editors’ Choice and other curated collections and articles will also consider these criteria going forward, creating new featuring opportunities for optimized apps.
Last year, we also announced app listing warnings and reduced visibility for apps and games that do not meet Play’s per-device technical quality bar. This extends our phone technical quality requirements for phones to large screens, and affects apps and games with an 8% user-perceived crash rate or 8% user-perceived ANR rate on the user’s device.
These warnings will appear on your app details page, with the goal of setting user expectations for how apps will look and function on their devices. We’ll begin rolling out these changes in late August, so there’s still time to use Android vitals in Play Console or the reporting API to monitor and improve your app’s stability metrics.
Finally, to help users better understand the in-app experience up front, we are increasingly featuring your store listing assets directly on Apps and Games Home.
New content forward formats will use form factor specific screenshots, videos, and descriptions to display a preview of the app experience and help users make install decisions. As part of this change, apps with large screen assets that follow our content quality guidelines can take advantage of these richer formats, and will occupy more screen real estate on Play homepages. As you audit your large screen assets, here are some best practices to help your app stand out:
For more tips and guidelines to building high quality apps, visit our quality hub.
For more seamless browsing, we’ve simplified our store navigation and moved to a left-side navigation rail on larger screens. This puts menu items closer to users’ thumbs and makes them more accessible, especially when holding a device in landscape mode.
We’ve also made certain aspects of the store easier to find to help users discover useful and popular apps. For example, we’ve moved the Top Charts and Categories sections to Apps and Games Home. On tablets and Chromebooks, we’ve made the Kids experience a primary tab, since these devices are often shared with children.
Lastly, we’re excited to announce a new search experience that makes it easy to discover and compare apps from within the search results page.
We’re launching a split-screen search experience on large screens, displaying search results and app details pages side by side. This prevents users from switching back and forth when exploring new apps and streamlines the discovery process.
These changes will begin rolling out over the coming weeks, and are just the beginning of our journey in creating a tailored Play Store experience for large screens. For more inspiration and examples of high-quality large screen apps, visit our app design gallery or check out our recent session on app quality from Google I/O.
We’ve added new games, expanded access to more than 60 new regions, and lowered the minimum PC specs to play Google Play Games.
Posted by Leticia Lago, Developer Marketing
Posted by Leticia Lago, Developer Marketing
Posted by Daniel Trócoli Head of Play Partnerships for Games - LATAM
Posted by Daniel Trócoli Head of Play Partnerships for Games - LATAM
Posted by Allison Chang, Product Manager, Google Play