This year #WeArePlay took us on a journey across the globe, spotlighting 300 people behind apps and games on Google Play. From a founder whose app uses AI to assist visually impaired people to a game where nimble-fingered players slice flying fruits and use special combos to beat their own high score, we met founders transforming ideas into thriving businesses.

Let’s start by taking a look back at the people featured in our global film series. From a mother and son duo preserving African languages, to a founder whose app helps kids become published authors - check out the full playlist.

We also continued our global tour around the world with:

• 153 new stories from the United States like Ashley’s Get Mom Strong, which gives access to rehabilitation and fitness plans to help moms heal and get strong after childbirth
• 49 new stories from Japan like Toshiya’s Mirairo ID, an app that empowers the disabled community by digitizing disability certificates
• 50 new stories from Australia, including apps like Tristan’s Bushfire.io, which supports communities during natural disasters

And we released global collections of 36 stories, each with a theme reflecting the diversity of the app and game community on Google Play, including:

• LGBTQ+ founders creating safe spaces and fostering representation
• Women founders breaking barriers and building impactful businesses
• Creators turning personal passions—such as fitness, mental health, or creativity—into inspiring apps
• Founders building sports apps and games that bring players, fans, and communities together

To the global community of app and game founders, thank you for sharing your inspiring journey. As we enter 2025, we look forward to discovering even more stories of the people behind games and apps businesses on Google Play.

In a year filled with iconic sports moments—from the Olympic and Paralympic Games in Paris to the UEFA Euro Cup in Germany—our celebration of app and game businesses continues with nine new #WeArePlay stories. These founders are building sports apps and games that unite players, fans, and communities—from immersive sports simulations to apps that motivate runners with rewards like vouchers and free gifts.

Let’s take a look at some of my favourites.

Immerse yourself into your favourite sport with Hao, Yukun, and Mingming's simulator games

Hao always dreamed of creating video games. After studying computer science, he joined a gaming company where he met Yukun and Mingming. Their shared passion for game design and long conversations about graphics, movie scenes, and nostalgic childhood games inspired them to start Feamber Games. Specializing in realistic 3D sports simulations like pool and archery, they’ve added competitive elements to enhance the experience. Recently, they’ve expanded into immersive games that let players build business empires and manage hotels. Now, the trio is focused on growing their global audience.

Anna’s boxing fitness app is a knockout, with tailored training and on-demand classes

Anna discovered her love for boxing at 11, staying dedicated to non-contact training throughout adulthood. After a career in accounting and becoming a mother, she struggled to attend classes, inspiring her to create Boxx – an app that brings boxing training to any location. Collaborating with fitness instructors, she developed personalized sessions, hybrid workouts, expert-led on-demand classes, and progress tracking. With hands-free guided audio and community features coming soon, Anna is regularly reviewing feedback to find innovative approaches to improve boxers’ experiences.

Get active and track your progress with Yi Hern, Dana, and Pearl's running app

After creating a successful augmented reality game, childhood friends Yi Hern, Dana, and Pearl decided to inspire people to stay active. Combining Yi Hern's engineering skills, Dana's visual arts expertise, and Pearl's scientific background, they developed JomRun – Let’s Run. The app allows runners to track their progress, earn rewards like vouchers and free gifts, and easily join marathons. With teams in Malaysia and Singapore, and plans to introduce new features, the trio is gearing up to expand across Southeast Asia.

Ohjun and Jaeho’s volleyball game get high scores from players worldwide

Ohjun and Jaeho, childhood friends from an online game development community, combined their love for game building and volleyball to create The Spike - Volleyball Story. After a successful test release on Google Play, the game gained popularity in South Korea, inspiring them to improve it and reach a global audience. They added new features like story and tournament modes, plus a complete UX overhaul, all to recreate the excitement of real-life volleyball. Now, they’re focused on creating even more thrilling sports games.

In our latest film for #WeArePlay, which celebrates the people behind apps and games, we meet Mesty and Garri - the husband and wife duo who created Tentang Anak. Their app helps parents across Indonesia navigate their parenting journey with confidence: with a focus on child health, growth tracking, and providing accessible expert consultations.

What inspired you to create Tentang Anak?

Mesty: I saw so much misinformation about child health and parenting, especially in Indonesia where there’s a huge gap between the number of pediatricians and children. I wanted to provide parents with reliable, accessible information that could help them raise healthy, well-rounded children, allowing them to feel confident and calm in their parenting journey.

Garri: For me, it was about seeing the need for a one-stop solution for parents. Everything was scattered—pregnancy, growth tracking, expert advice—and I realized we could create something that brings it all together in one place. I wanted to build a platform that supported parents, especially in remote areas, with everything they need to raise their kids with confidence.

How does Tentang Anak ensure that the expert advice is both accurate and accessible to parents in remote areas of Indonesia?

Mesty: We make sure to partner with a team of highly qualified pediatricians, psychologists, and child development experts to ensure our advice is accurate and up-to-date.

Garri: Exactly, staying current with the latest research and best practices is crucial. Misinformation can have a huge impact, especially when it comes to child health. Parents often turn to social media or unverified sources for answers, which can lead to confusion or even harm. By partnering with qualified experts and constantly updating our content, we make sure that parents get accurate, reliable, and timely advice. This is especially important in remote areas where access to healthcare professionals can be limited.

How has Google Play supported Tentang Anak?

Garri: Google Play has provided us with the tools and support to optimize our app's performance and engagement. From using Google’s analytics and A/B testing to improve the user experience, to the seamless distribution through the Play Store, Google has been a key partner in scaling Tentang Anak and making sure parents across Indonesia can access the app.

What is next for Tentang Anak?

Mesty: We’re focused on expanding our reach across Indonesia, ensuring that more parents, especially in remote areas, have access to the support and resources they need. We’re also enhancing our app with more interactive features to keep parents engaged and informed.

Garri: At the same time, we’re expanding our offerings with products for children, including children's books, vitamins, and skincare. Our goal is to make Tentang Anak the go-to platform and brand for all things parenting in Indonesia, and we’re excited to see how we can grow and help even more families.

Discover more global #WeArePlay stories and share your favorites.

In our latest film for #WeArePlay, which celebrates the people behind apps and games, we meet Mesty and Garri - the husband and wife duo who created Tentang Anak. Their app helps parents across Indonesia navigate their parenting journey with confidence: with a focus on child health, growth tracking, and providing accessible expert consultations.

What inspired you to create Tentang Anak?

Mesty: I saw so much misinformation about child health and parenting, especially in Indonesia where there’s a huge gap between the number of pediatricians and children. I wanted to provide parents with reliable, accessible information that could help them raise healthy, well-rounded children, allowing them to feel confident and calm in their parenting journey.

Garri: For me, it was about seeing the need for a one-stop solution for parents. Everything was scattered—pregnancy, growth tracking, expert advice—and I realized we could create something that brings it all together in one place. I wanted to build a platform that supported parents, especially in remote areas, with everything they need to raise their kids with confidence.

How does Tentang Anak ensure that the expert advice is both accurate and accessible to parents in remote areas of Indonesia?

Mesty: We make sure to partner with a team of highly qualified pediatricians, psychologists, and child development experts to ensure our advice is accurate and up-to-date.

Garri: Exactly, staying current with the latest research and best practices is crucial. Misinformation can have a huge impact, especially when it comes to child health. Parents often turn to social media or unverified sources for answers, which can lead to confusion or even harm. By partnering with qualified experts and constantly updating our content, we make sure that parents get accurate, reliable, and timely advice. This is especially important in remote areas where access to healthcare professionals can be limited.

How has Google Play supported Tentang Anak?

Garri: Google Play has provided us with the tools and support to optimize our app's performance and engagement. From using Google’s analytics and A/B testing to improve the user experience, to the seamless distribution through the Play Store, Google has been a key partner in scaling Tentang Anak and making sure parents across Indonesia can access the app.

What is next for Tentang Anak?

Mesty: We’re focused on expanding our reach across Indonesia, ensuring that more parents, especially in remote areas, have access to the support and resources they need. We’re also enhancing our app with more interactive features to keep parents engaged and informed.

Garri: At the same time, we’re expanding our offerings with products for children, including children's books, vitamins, and skincare. Our goal is to make Tentang Anak the go-to platform and brand for all things parenting in Indonesia, and we’re excited to see how we can grow and help even more families.

Discover more global #WeArePlay stories and share your favorites.

Earlier this year #WeArePlay went on a virtual tour of Australia and the U.S. to spotlight the stories of app and game founders. Today, we’re rounding up our tour across the world with the last stop for 2024: Japan. From an app that uses AI to promote early health intervention to one that’s turning litter picking into a social movement, meet the 49 apps and games founders building growing businesses on Google Play.

Let’s take a quick road trip across Japan by reading some of my favorite stories.

Fujio’s app is turning litter collection into a global movement

When Fujio was a child, his love for environmental books ignited his passion for protecting nature. Later, while traveling through different countries, he was shocked to find litter everywhere, even in remote jungles. This experience inspired him to create Pirika – named after the Ainu word for “beautiful” – a social platform that encourages people to pick up litter, document it with photos, and geotag locations to track problem areas. With over over 360 million pieces of trash collected globally, Pirika is fostering a nationwide movement towards cleaner communities. Fujio plans on expanding the app’s reach worldwide, mobilizing communities to fight pollution collectively.

Self-taught game developer and illustrator CHARROOM turned her passion for mini-games into a full-time career. Her latest project, Sushi Food Cart, combines two of her favorite things: sushi and cats. In this fun cooking game, players manage a sushi food cart, preparing and serving sushi to customers quickly and accurately. The game features quirky cat characters, time-management challenges, and colorful art. As players progress, they unlock new recipes, upgrades, and meet new cat characters. For Char, creating apps is her ‘ikigai’—her purpose in life. She’s currently working on a new restaurant game to continue spreading her playful approach to gaming.

Kota and Yoshinori’s app uses AI to help people research their health concerns and connect with medical specialists

When entrepreneur Kota decided to create a healthcare app, he partnered with his high school friend and roommate, Dr. Yoshinori. Combining Kota’s tech expertise with Yoshinori’s medical knowledge, they developed Ubie, an AI-powered symptom checker that allows people to research their symptoms and connect with medical specialists. The app promotes early detection and intervention by offering them tailored information on potential health concerns and guidance on finding care. Ubie's goal is not just limited to symptom checking; the founders plan to expand its services to include tracking treatments and managing day-to-day healthcare needs alongside transforming Ubie into a global brand.

Takuji has always been passionate about travel and music, but when he learned programming 15 years ago, he discovered a new creative outlet. Together with his brother, Shohei, he launched IzumiArtisan from their parents' house in Osaka. The duo specializes in creating escape room games, heavily influenced by the detective stories Takuji loves. Their popular game, Rime, is filled with mysterious puzzles and plot twists and has been translated into 18 languages, capturing a global audience. The brothers are now working on a new title inspired by the American Underground Railroad.

Discover more #WeArePlay stories from Japan, and stories from across the globe.

Posted by Robbie McLachlan, Developer Marketing

In our latest film for #WeArePlay, which celebrates the people behind apps and games, we meet Hyojeong - the visionary behind the app NomadHer. She’s aiming to reshape how women explore the world by building a global community: sharing travel tips, prioritizing safety, and connecting with one another to explore new destinations.

What inspired you to create NomadHer?

Honestly, NomadHer was born out of a personal need. I started traveling solo when I was 19 and have visited over 60 countries alone, and while it was an incredibly empowering and enriching journey, it wasn’t always easy—especially as a woman. There was this one moment when I was traveling in Italy that really shook me. I realized just how important it was to have a support system, not just friends or family, but other women who understand what it's like to be out there on your own. That’s when the idea hit me— I wanted to create a space where women could feel safe and confident while seeing the world.

The focus on connecting women who share similar travel plans is a powerful tool. Can you share feedback from someone who has found travel buddies through NomadHer?

Absolutely! One of my favorite stories comes from a woman who was planning a solo trip to Bali. She connected with another ‘NomadHer’ through the app who had the exact same travel dates and itinerary. They started chatting, and by the time they met up in Bali, it was like they’d known each other forever. They ended up traveling together, trying out new restaurants, exploring hidden beaches, and even taking a surfing class! After the trip, they both messaged us saying how the experience felt safer and more fun because they had each other. It’s stories like these that remind me why I started NomadHer in the first place.

How did Google Play help you grow NomadHer?

We couldn’t connect with the 90,000+ women worldwide without Google Play. We’ve been able to reach people from Latin America, Africa, Asia, and beyond. It’s incredible seeing women connect, share tips, and support each other, no matter where they are. With tools like Firebase, we can track and improve the app experience, making sure everything runs smoothly. Plus, Google Play's startup programs gave us mentorship and visibility, which really helped us grow and expand our reach faster. It’s been a game-changer.

What are your hopes for NomadHer in the future?

I want NomadHer to be more than just an app—it’s a movement. My dream is for it to become the go-to platform for women travelers everywhere. I want to see more partnerships with local women entrepreneurs, like the surf shop owner we work with in Busan. We host offline events like the She Can Travel Festival in Busan and I’m excited to host similar events in other countries like Paris, Tokyo, and Delhi. The goal is to continue creating these offline connections to build a community that empowers women, both socially and economically, through partnerships with local female businesses.

Discover more global #WeArePlay stories and share your favorites.