
3 ways merchants can use AI this holiday shopping season

Buy on Google for Search and Shopping will no longer be available starting September 26, 2023. All Merchant and Consumer support will end for Buy on Google on Search on November 25, 2023. The only exception is that the orders.get
and orders.list
methods will remain available for Search and Shopping until October 30, 2024, so that merchants can download their historical order data.
See below for the specific timeline of when Buy on Google methods will no longer be available for the Search and Shopping program.
June 28, 2023 onwards:
buyongoogleprograms.requestreview
buyongoogleprograms.onboard
buyongoogleprograms.activate
buyongoogleprograms.pause
September 30, 2023:
October 31, 2023:
All the orders related resources (orders
, orderinvoices
, orderreports
, orderreturns,
ordertrackingsignals
) and all their underlying methods. The only exception is that the orders.get
and orders.list
methods will remain available for Search and Shopping until October 30, 2024, so that merchants can download their historical order data.
If you are currently using the Buy on Google endpoints for Search and Shopping via the Content API, you will need to stop using these services for Search and Shopping before the dates listed above, as your requests will start to fail after that date.
If you have any questions or concerns, please don't hesitate to contact us via the forum.
MerchantSupport
service provides more transparency about our policy-related requirements to your merchants. These methods should be used for merchants based in the EEA, but can be used globally.MerchantSupport
methods above are localized. Clients can request texts in any Merchant Center supported language. Please note that merchants need to have access to their Merchant Center account in order to perform the actions.MerchantSupport
methods by the end of the year, so that your merchants will have more information regarding our policy-related requirements, and have access to our new features. In the future we will expand the MerchantSupport
service to let you request re-review or perform other actions directly with the Content API for Shopping. With this future addition, your merchants will not have to be redirected to Merchant Center, they will be able to request the action directly in your UI.What’s Changing
Starting the week of September 4, 2023, MerchantLinkService.MutateMerchantCenterLink method will fail with an AuthorizationError.ACTION_NOT_PERMITTED error for authorized users without Admin access levels.
Required Actions
If your application mutates Merchant Center links using the MutateMerchantCenterLink method, review the account permissions of the users authorizing API calls and update their permissions appropriately to ensure they have the required access levels. Refer to the help center guide for instructions.
Change Rationale
This change will align the Google Ads API behavior with other products such as the Google Ads UI and Google Ads Editor, which only allow Administrator users to mutate Merchant Center links. Currently, the Google Ads API allows users with Standard Access levels but without Admin access level permissions to mutate Merchant Center links using the MerchantLinkService.
If you have any questions, please reach out to us on the forum.