Anshul, Meet, and Harsh became friends while living and working together. They never realised Meet used to stutter until he explained he taught himself speech therapy exercises to overcome the disorder. This motivated the trio to found their company Stamurai Speech Therapy, creating an app to help thousands of people just like Meet. Their inspirational story becomes our latest to be featured in #WeArePlay, our campaign celebrating the people behind apps and games around the world.
"Stuttering had a huge impact on me since I was a kid”, explains Meet. “It affected my professional and personal life. I decided to look for help as it is not only a speech disorder, it is an emotional disorder as well”.
After hours of studying medical books and practicing therapies, he learned how to manage stuttering and grow his confidence to complete seemingly simple tasks which previously made him anxious.
“I avoided ordering my favorite food, going shopping and talking to strangers. These speech exercises allowed me to do things that seemed simple for some, but were a struggle to me".
Meet, co-founder of Stamurai Speech Therapy
They realized there was a gap in the market for people to easily find help to manage disorders like his. Having a background in coding for Android, they got to work and created their app Stamurai Stuttering Therapy on Google Play.
Now available in 150 countries, they’re looking to the future as they begin working on adding more languages and more exercises. The positive impact the app is having spurs them on - "we like reading the reviews to see how the app has changed people's lives. Some are simply commenting they are now doing job interviews. This was something that could be a struggle for many".
Check out all the stories now at g.co/play/weareplay and stay tuned for even more coming soon.
Posted by Leticia Lago, Developer MarketingAnshul, Meet, and Harsh became friends while living and working together. They never realised Meet used to stutter until he explained he taught himself speech therapy exercises to overcome the disorder. This motivated the trio to found their company Stamurai Speech Therapy, creating an app to help thousands of people just like Meet. Their inspirational story becomes our latest to be featured in #WeArePlay, our campaign celebrating the people behind apps and games around the world.
"Stuttering had a huge impact on me since I was a kid”, explains Meet. “It affected my professional and personal life. I decided to look for help as it is not only a speech disorder, it is an emotional disorder as well”.
After hours of studying medical books and practicing therapies, he learned how to manage stuttering and grow his confidence to complete seemingly simple tasks which previously made him anxious.
“I avoided ordering my favorite food, going shopping and talking to strangers. These speech exercises allowed me to do things that seemed simple for some, but were a struggle to me".
Meet, co-founder of Stamurai Speech Therapy
They realized there was a gap in the market for people to easily find help to manage disorders like his. Having a background in coding for Android, they got to work and created their app Stamurai Stuttering Therapy on Google Play.
Now available in 150 countries, they’re looking to the future as they begin working on adding more languages and more exercises. The positive impact the app is having spurs them on - "we like reading the reviews to see how the app has changed people's lives. Some are simply commenting they are now doing job interviews. This was something that could be a struggle for many".
Check out all the stories now at g.co/play/weareplay and stay tuned for even more coming soon.
Posted by Purnima Kochikar, Vice President of Play Partnerships
Hello everyone,
This year, Google Play celebrated our first decade of partnering with your businesses. So whether you just launched your first app or game, or have been with us since the beginning, thank you for joining us — and more than 2.5 billion users — on this journey.
2022 was a year of uncertainty, with challenges to the global economy leaving many people and businesses looking for ways to adapt to difficult circumstances. But despite these difficult circumstances, your apps and games continued to help people manage, live and enjoy their lives.
We launched #WeArePlay this year to document your stories from around the world and showcase how your apps and games are improving people’s lives.One of my favorites is from brothers Kennedy and Duke, who use their ambition to help small businesses with their finance needs to create Kippa, and are now helping to empower entrepreneurs all across Africa.
In the US, Andrew Glantz used his passion to support local communities to create GiftAMeal, a fantastic app which encourages restaurant customers to take photos of their meal, following which a meal is given to someone at a local food bank. Andrew estimates that 500 restaurants have donated over 1 million meals to date, which is an amazing achievement. We’re excited to continue spotlighting your stories from all over the world throughout next year.
In the mobile-first world we live in today, it is clear to see the impact of the experiences you build on people's lives, and it inspires my team every day.
Helping you grow your businesses more efficiently
In uncertain economic times, we know it’s important to keep your costs low, improve your outcomes, and stay productive. That’s why we recently made a number of enhancements to help you acquire and re-engage your users more efficiently, and shared actionable best practices through our app growth series.
For example, you now can create up to 50 Custom Store Listings to appeal to specific segments of people, so you can communicate what’s great about your app in ways that are relevant to each audience. I am also excited to see the impact of Churned-user Custom Store Listingsin the new year; these will tell a more customized story to people who uninstalled your apps or games, and help you bring them back. You can be one of the first to try this new feature by expressing your interest here.
For select titles, another efficient way to engage with new and existing users is by utilizing Promotional content cards, which games have been using for a while. This is a great way to reach users on Google Play with offers, launches, and events. For example, Three Kingdoms Tactics used the cards for exposure on all major events like pre-registration, new version release, and new season. The cards released during their first anniversary event in Hong Kong SAR and Taiwan increased their game’s exposure in the Play Store by 35%.
We are also excited to see apps starting to use the cards. Live streaming service Twitch has run almost 200 Promotional content campaigns this year, generating 36 million unique viewers and over 50 thousand app installs from the cards. It is wonderful to see these results.
On average, businesses using Promotional content cards drive +3.6% increase in revenue and a +5.1% increase in 28 daily active users versus similar titles that don’t. By measuring your success with the new reporting dashboard, you’ll see that the opportunities for optimization are huge. If you're one of the thousands of titles that already use Promotional Content, look for messages in your Play Console Inbox to find out more. We're looking to expand access to even more apps and games next year.
Helping you enter new markets
One great way to find new users is to go global. For mobile games, mature markets like Western Europe show a good growth rate, but the global growth rate is even higher thanks to the number of mobile gamers growing in emerging markets such as Southeast Asia, Latin America, India, and the Middle East & Africa. An increasing number of apps and games are monetizing successfully across emerging markets — for example, Türkiye has seen a ~70% increase in consumer spend on apps this year, and a ~50% increase for games.
For those considering entering new markets, local payments and monetization tools can help you increase buyer conversion, engagement, and retention. This year we launched strategic guidance in Play Console, which brings you a number of insights including peerset comparisons and per-country breakdowns. These can help you quickly identify growth opportunities, like what markets are underperforming and where you are a market leader. For more best practices for entering new markets, check out our Google Play Academy courses, with more coming soon.
Supporting you to find users on more devices
As we look to the future for your business growth, it is not only about reaching people in more markets, but also about reaching people on more devices. Users are increasingly investing in connected devices beyond their phones. Just this year, the number of active non-mobile Android devices has grown by almost 30%. That’s why it’s more important than ever to be able to meet your users where they are, whatever their device.
Supporting multi-platform gaming has been a major investment this year. We expanded Google Play Games to PCs as a beta experience across more markets around the world, gathering your feedback and improving the product to better fit the needs of your players around the world. Our greater aim is to help you to meet players where they are, and give them access to their games on as many devices as possible.
Many of you are already creating amazing experiences across multi-form factors, such as wearables and foldables. Strava is one great example of how building these experiences can boost engagement. They tapped into Google’s APIs, libraries and Android tools to take the app experience to the next level for people who have invested in a wearable, and found that wearable users also had 30% more active days than those who did not use a wearable.
Keeping the ecosystem safe
We know how hard you work to build and grow these amazing apps. As you scale your businesses, we are also committed to helping you better understand the policies that keep the ecosystem safe for people everywhere. Recent policies to help you navigate trust and safety on Google Play include expanding the Developer Helpline program to help navigate policy compliance issues, and launching a Strike Removal program to help compliance and deeper education on commonly misunderstood policy areas.
Rallying together into 2023
To maximize your success during periods of change, we need to rally together. We were so excited to celebrate 100,000 followers this year on our Google Play Business Community Twitter channel, and welcome you to follow our community spaces on Twitter and LinkedIn to connect with your peers and build knowledge.
Take care of yourselves and each other — and happy holidays from our team to yours.
Purnima Kochikar, Vice President, Google Play Partnerships
Posted by Aditya Swamy, Director, Google Play PartnershipsI sat down for a “virtual coffee” with Haemin Yim, founder and CEO of Creatrip, from Korea to discuss starting on the web, setting up the company for global reach, and tips for startups looking to grow.
In Haemin’s words “Creatrip is an app that provides a gateway to authentic Korean trends and cultures.” Last year, they took part in the ChangGoo program, an initiative that supports Korean app startups in partnership with the South Korean government. The Creatrip team applied the learnings of the program to continue to grow and now have users from over 100 countries.Here are my key takeaways from our conversation:
Expanding the app's value proposition to address challenges
Despite having a great idea for an app, Haemin shared with me that it hasn’t always been smooth sailing. After gaining significant brand awareness and with increasing travel bookings across the app, the pandemic sent the travel industry into disarray. As with many businesses, this had significant implications for Creatrip. However, Haemin and the team used their strong understanding of the people using their app to quickly expand their offering.
With the knowledge that people often wanted to visit South Korea because of their interest in K-trends and culture; Haemin adapted the business to provide K-products to those who were unfortunately unable to travel during that period. This led Haemin to grow the business beyond just a travel app and into a global e-commerce platform.
Creating new content to fuel app growth
Creatrip started as an app that provided travel content. It quickly expanded to provide people with in-app booking features, local currency exchange rates that weren’t previously digitized, and even a global e-commerce platform providing access to popular ‘K-items’. However, content is the key element that draws users into the app.
My top advice for businesses looking to continue to evolve their content is to expand their content creator pipeline. For example, by encouraging South Korean locals to contribute, Creatrip could gain a richer and more diverse range of content, showcasing Korea through the eyes of many different people. Haemin and the team are already in the process of building a new feature that allows people to create their own content on the app.
Think about short form video apps. By allowing people to become their own content creators, it enables them to have a much wider repository of content and encourages users to spend more time on the app. Now more people want to be creators and make their own content as seen on YouTube. This is fueling growth in watchtime, and adding more users.
Going global from the start
Something I found particularly interesting from my chat with Haemin, was how she prepared the business for global reach from the start. Haemin believes that despite requiring a bit more time and effort, preparing for global reach from the beginning can actually allow for exponential growth, as you start to target the right markets and reach a global fan base. It is wonderful to see how Haemin brings her passion for all things Korean, to people all around the world. The team’s first step towards going global was by listening to and understanding the needs of the people already using Creatrip.
The team at Creatrip have definitely brought a lot of unique ideas to the app. With 90% of their users having started on the website, the team had an ingenious idea to bring people over to mobile. They listened to their global users and saw that people were keen to find out the currency exchange rates being provided at local stores in Seoul. They created a mobile-only feature that shows local currency rates from local stores. This required the team to actually go to the stores twice a day, however it led to a large increase in people using the mobile app - all by providing information that was previously unavailable to people from outside of Seoul.
Planning for the future
It’s amazing to see how much Creatrip is flourishing; the app has grown from 100k monthly users up to 1.5 million. There are many factors that helped Creatrip grow over the past few years, but some notable takeaways from my chat with Haemin include:
Taking the time to understand the people using their apps and their needs
Launching app only features to drive people from web to the app
Using content as a means to get new users and increase engagement
For Haemin, there are still a lot of opportunities ahead. She believes that the ‘K-phenomenon’ will keep growing for the foreseeable future and this will aid more travel across South Korea. The team at Creatrip is focused on continuing to expand the cross-border shopping experience so people can buy South Korean trending products, no matter what country they live in. I can’t wait to see how Creatrip continues to bring the magic of Korea to the world.
As a final thought I couldn't let Haemin go without asking her favorite K trends. She mentioned that fusion fine dining was a top trend in Korea, NewJeans were a trending K-pop band, and South Korean blankets were a top K-product.
Do you have any questions for Creatrip? What are your own tips for other app or game businesses? Let us know on Twitter.
Posted by Aditya Swamy, Director, Google Play PartnershipsI sat down for a “virtual coffee” with Haemin Yim, founder and CEO of Creatrip, from Korea to discuss starting on the web, setting up the company for global reach, and tips for startups looking to grow.
In Haemin’s words “Creatrip is an app that provides a gateway to authentic Korean trends and cultures.” Last year, they took part in the ChangGoo program, an initiative that supports Korean app startups in partnership with the South Korean government. The Creatrip team applied the learnings of the program to continue to grow and now have users from over 100 countries.Here are my key takeaways from our conversation:
Expanding the app's value proposition to address challenges
Despite having a great idea for an app, Haemin shared with me that it hasn’t always been smooth sailing. After gaining significant brand awareness and with increasing travel bookings across the app, the pandemic sent the travel industry into disarray. As with many businesses, this had significant implications for Creatrip. However, Haemin and the team used their strong understanding of the people using their app to quickly expand their offering.
With the knowledge that people often wanted to visit South Korea because of their interest in K-trends and culture; Haemin adapted the business to provide K-products to those who were unfortunately unable to travel during that period. This led Haemin to grow the business beyond just a travel app and into a global e-commerce platform.
Creating new content to fuel app growth
Creatrip started as an app that provided travel content. It quickly expanded to provide people with in-app booking features, local currency exchange rates that weren’t previously digitized, and even a global e-commerce platform providing access to popular ‘K-items’. However, content is the key element that draws users into the app.
My top advice for businesses looking to continue to evolve their content is to expand their content creator pipeline. For example, by encouraging South Korean locals to contribute, Creatrip could gain a richer and more diverse range of content, showcasing Korea through the eyes of many different people. Haemin and the team are already in the process of building a new feature that allows people to create their own content on the app.
Think about short form video apps. By allowing people to become their own content creators, it enables them to have a much wider repository of content and encourages users to spend more time on the app. Now more people want to be creators and make their own content as seen on YouTube. This is fueling growth in watchtime, and adding more users.
Going global from the start
Something I found particularly interesting from my chat with Haemin, was how she prepared the business for global reach from the start. Haemin believes that despite requiring a bit more time and effort, preparing for global reach from the beginning can actually allow for exponential growth, as you start to target the right markets and reach a global fan base. It is wonderful to see how Haemin brings her passion for all things Korean, to people all around the world. The team’s first step towards going global was by listening to and understanding the needs of the people already using Creatrip.
The team at Creatrip have definitely brought a lot of unique ideas to the app. With 90% of their users having started on the website, the team had an ingenious idea to bring people over to mobile. They listened to their global users and saw that people were keen to find out the currency exchange rates being provided at local stores in Seoul. They created a mobile-only feature that shows local currency rates from local stores. This required the team to actually go to the stores twice a day, however it led to a large increase in people using the mobile app - all by providing information that was previously unavailable to people from outside of Seoul.
Planning for the future
It’s amazing to see how much Creatrip is flourishing; the app has grown from 100k monthly users up to 1.5 million. There are many factors that helped Creatrip grow over the past few years, but some notable takeaways from my chat with Haemin include:
Taking the time to understand the people using their apps and their needs
Launching app only features to drive people from web to the app
Using content as a means to get new users and increase engagement
For Haemin, there are still a lot of opportunities ahead. She believes that the ‘K-phenomenon’ will keep growing for the foreseeable future and this will aid more travel across South Korea. The team at Creatrip is focused on continuing to expand the cross-border shopping experience so people can buy South Korean trending products, no matter what country they live in. I can’t wait to see how Creatrip continues to bring the magic of Korea to the world.
As a final thought I couldn't let Haemin go without asking her favorite K trends. She mentioned that fusion fine dining was a top trend in Korea, NewJeans were a trending K-pop band, and South Korean blankets were a top K-product.
Do you have any questions for Creatrip? What are your own tips for other app or game businesses? Let us know on Twitter.
From exploring the great outdoors to getting your first computer - a seemingly random moment in your life might one day be the very thing which inspires you to go out there and follow your dreams. That’s what happened to four game studio founders featured in our latest release of #WeArePlay stories. Find out what inspired them to create games which are entertaining millions around the globe.
Born and raised in Salvador, Brazil, Filipe was so inspired by the city’s cultural heritage that he studied History before becoming a teacher. One day, he realised games could be a powerful medium to share Brazilian history and culture with the world. So he founded Aoca Game Lab, and their first title, ÁRIDA: Backland’s Awakening, is a survival game based in the historic town of Canudos. Aoca Game Lab took part in the Indie Games Accelerator and have also been selected to receive the Indie Games Fund. With the help from these Google Play programs, they will take the game and studio to the next level.
Next, Marko from Serbia. As a chemistry student, he was never really interested in tech - then he received his first computer and everything changed. He quit his degree to focus on his new passion and now owns his successful studio Peaksel with over 480 million downloads. One of their most popular titles is 100 Doors Games: School Escape, with over 100 levels to challenge the minds of even the most experienced players.
And now onto Liene from Latvia. She often braves the big outdoors and discovers what nature has to offer - so much so that she organizes team-building, orienteering based games for the team at work. Seeing their joy as they explore the world around them inspired her to create Roadgames. It guides players through adventurous scavenger hunts, discovering new terrain.
And lastly, Xin from Australia. After years working in corporate tech, he gave it all up to pursue his dream of making mobile games inspired by the 90’s video games he played as a child. Now he owns his studio, Pixel Starships, and despite all his success with millions of downloads, his five-year-old child gives him plenty of feedback.
Check out all the stories now at g.co/play/weareplay and stay tuned for even more coming soon.
From exploring the great outdoors to getting your first computer - a seemingly random moment in your life might one day be the very thing which inspires you to go out there and follow your dreams. That’s what happened to four game studio founders featured in our latest release of #WeArePlay stories. Find out what inspired them to create games which are entertaining millions around the globe.
Born and raised in Salvador, Brazil, Filipe was so inspired by the city’s cultural heritage that he studied History before becoming a teacher. One day, he realised games could be a powerful medium to share Brazilian history and culture with the world. So he founded Aoca Game Lab, and their first title, ÁRIDA: Backland’s Awakening, is a survival game based in the historic town of Canudos. Aoca Game Lab took part in the Indie Games Accelerator and have also been selected to receive the Indie Games Fund. With the help from these Google Play programs, they will take the game and studio to the next level.
Next, Marko from Serbia. As a chemistry student, he was never really interested in tech - then he received his first computer and everything changed. He quit his degree to focus on his new passion and now owns his successful studio Peaksel with over 480 million downloads. One of their most popular titles is 100 Doors Games: School Escape, with over 100 levels to challenge the minds of even the most experienced players.
And now onto Liene from Latvia. She often braves the big outdoors and discovers what nature has to offer - so much so that she organizes team-building, orienteering based games for the team at work. Seeing their joy as they explore the world around them inspired her to create Roadgames. It guides players through adventurous scavenger hunts, discovering new terrain.
And lastly, Xin from Australia. After years working in corporate tech, he gave it all up to pursue his dream of making mobile games inspired by the 90’s video games he played as a child. Now he owns his studio, Pixel Starships, and despite all his success with millions of downloads, his five-year-old child gives him plenty of feedback.
Check out all the stories now at g.co/play/weareplay and stay tuned for even more coming soon.
We’re announcing Google Play’s Best of 2022 Awards, celebrating the year’s best apps, games and more.
Our latest #WeArePlay film features Filipe, a former researcher who co-founded a game company to share Brazilian culture with the world.
Google Play reveals the 10 recipients of the Indie Games Fund, created to support small games studios in Latin America.