Tag Archives: Google in Latin America

Taste Mexico: Sampling centuries of Mexican heritage

“From yellow corn and white corn their flesh was made; from corn dough the arms and legs of man were made,” reads the ancient pre-Hispanic legend written in the sacred Mayan book, the Popol Vuh.


The connection between food and cultural heritage couldn’t be stronger. And according to Mexican chef Martha Ortiz, Mexican food is identity. “It’s such a strong gastronomy that it makes us believe why the Popol Vuh said that we’re made of corn,” she says. “And even Mexico’s flag is quite gastronomic, with the eagle devouring a snake while standing on prickly pears and nopales (prickly pear cacti).”


Martha is one of the chefs who participated in Google Arts & Culture’s latest program, Taste Mexico. It showcases the deep connection between food, culture, legacy and art represented in Mexican food with more than 220 stories, 6000 images and 200 videos from 31 partner institutions. Subjects range from the traditional Mexican female cooks, called mayoras, to internationally known chefs like Martha and Enrique Olvera.

A spoonful of Hispanic legacy

Martha says Mexican food represents Hispanic heritage in its inclusivity, capturing the fusion of beliefs and traditions that created the mestizo culture. “Nowadays there’s a big discussion on the past, the indigenous peoples and colonization. The way I see it, is that in gastronomy there wasn’t violence,” she says. “The earth was fertile, and in the clay pots and wooden spoons were mixed local ingredients like chili peppers with new ones, like the sesame seeds brought by the Spaniards, who were introduced to it by the Moors.” The Taste Mexico virtual exhibit includes topics like the fusion of Mexican cuisine and the blend of cultures in new creations, like chocolate.

For Martha, Mexican gastronomy is more than just food — it’s art. It’s a mix of narratives, sounds, images and senses. She thinks about the sound and the feel of the chilli peppers breaking against the stone when preparing a traditional mole, or the clapping sounds of the women making tortillas in a market, which she refers to as a tortilla symphony. “It’s a mise-en-scène. There’s theatricality, a plot, a lyric, beauty and taste.” Through Taste of Mexico, experience that theatricality through iconic markets like Melchor Ocampo or the ones in Puebla


Martha remembers the colorful paintings of the Oaxacan artist Rufino Tamayo, and it makes her think about the colors of that state where you can have a black mole with red rice served on a blue plate at a deep green “fonda.” That’s why she doesn't refer to the people who visit her restaurants as dinner guests, but as dish collectors.

A flavorful concert

With this in mind, Martha organized an art and food physical exhibition and event in collaboration with the Museum of Contemporary Art Querétaro, “We Eat Color” — which is now part of Taste Mexico — that offered a fusion of art, gastronomy and music. Martha prepared surprising dishes in six colors — white, yellow, green, red, black and psychedelia, which represents the combination of all the colors. — that merged with the music from the State of Querétaro Philharmonic and with the plastic work of five local artists. 


Creating narratives is the base of Martha’s cooking style. It’s not just about preparing a dish, but about telling a story based on Mexican history and culture. From the way pink mole connects a wedding tradition in Taxco and the local religious beliefs of Santa Prisca, to the way the national dish, Chile en Nogada, represents hope and freedom, or how eating a black mole with a tortilla is like having a dish of night and day, since pre-hispanic tradition dictates that tortillas are the communion with the sun. “Mexican cuisine is a cultural manifestation that has a powerful legacy, and thus a powerful future,” she says.“Life is meant to offer beauty, and Mexican gastronomy is beautiful.”

Celebrating five years of Google for Startups in Brazil

An inspiring song here in Brazil goes: “Um passo à frente e você não está mais no mesmo lugar”— a step forward, and you’re not in the same place anymore. While singer Chico Science passed away before the tech boom, his words predicted the rapid transformation of the Brazilian startup world over the past half-decade. 

When we opened Google for Startups Campus Sao Paulo in 2016, Brazil was in a deep recession. Only slightly more than half of the population had access to the Internet, let alone used it daily. International funds were skeptical of the growth of our mere 5,000 startups, none of which were “unicorns” (companies valued at over $1 billion). 

Just five years later, there are now 141.6 million internet users in Brazil, now the world’sfifth-largest online population. The 250+ startups in our network have created more than 15,000 jobs and raised more than BRL 35 billion (USD $7 billion). Google for Startups Brazil has trained more than 30,000 entrepreneurs at more than 1,500 in-person and virtual events. The local startup ecosystem is growing so rapidly that in the three months since we finalized our five-year impact report the number of Brazilian unicorn startups has grown from 15 to 17, including six companies that graduated from Google for Startups programs. 

The story of Google in Brazil is deeply connected to this tech transformation. Our presence in the country kickstarted with theacquisition of local search engine startup Akwan. Ever since, Google for Startups’ mission has been very intentional: to help founders solve Brazil’s biggest challenges. Startups like fintech giant Nubank, which became the biggest digital bank in the worldby offering underbanked Brazilians fee-free credit cards; health-tech gamechangers like Vittude, which is making mental health care accessible to all; resources likeContabilizei that empower Brazilians to tackle bureaucracy; and digital platforms like Trakto that have reignited regional economies by helping local entrepreneurs learn digital skills. 

And who becomes a founder is changing, too. 88% of the startups in our network have women in leadership positions, 53% have a leader who identifies as LGBTQIA+, and 58% counted at least one Black leader.  While these are steps in the right direction, we still have a long way to go to level the playing field for aspiring entrepreneurs of all backgrounds. Over 56% of Brazilians self-identify as Black, but one-third of Black entrepreneurs in Brazil report being denied funding. So last year we launched the Google for Startups Black Founders Fund—the first of its kind in Brazil—to not only boost racial diversity in the startup ecosystem but also create economic opportunity for all Brazilians by supporting high-growth, Black-led companies. 

The past year also brought unprecedented devastation — and digital transformation — across our country. There have been more than 20 million cases of COVID-19 and over 570,000 deaths in Brazil, and unemployment hit an all-time high in March. Startups from the Campus Sao Paulo community fueled economic recovery by creating 2,000 jobs in 2020, a 33% increase over 2019. “The Google brand helped us forge relationships of trust,” said Lincoln Ando, CEO of idwall, a security tech startup that graduated from Google for Startups Residency and Accelerator programs and raised $38M during the pandemic. “We still have a lot to achieve in Brazil, but we see a big opportunity to take our mission even further.”

Each step forward presents new challenges, but reinventing the day-to-day is what startups do best. While I am incredibly proud of what Google for Startups has accomplished over the past five years, the real privilege is helping founders start, build, and grow the companies that will take Brazil—and the world—into the future.

Google News Showcase launches in Colombia

On the 10th anniversary of Google’s presence in Colombia, we’re investing in the future of news in the country with the launch of Google News Showcase, our new product experience and licensing program for news. Colombia is now the third country in Latin America, alongside Argentina and Brazil, to provide News Showcase for readers.

Nearly 1,000 news publications globally have signed deals for News Showcase since last year. These span more than a dozen countries, including India, Germany, Brazil, Canada, France, Italy, Australia, Czechia, Japan, the U.K, Austria and Argentina, with discussions underway in a number of other countries. Over 90% of the publications signed up around the world represent local, regional or community news.  

When Google came to Colombia a decade ago, the tech industry was facing an important moment of evolution in the country. Internet access and mobile penetration were increasing exponentially, marking a tipping point for Colombians. We’ve been a part of that growth ever since by partnering with the news industry, the government, industry associations, advertisers and users. With News Showcase launching in Colombia today, we’re looking forward to continuing to collaborate with the news industry over the next 10 years and more.   

News Showcase is backed by our recent $1 billion global investment in news. The primary goal of News Showcase is to support news publishers that are invested in comprehensive current events journalism in the public interest by giving them a new way to curate their high-quality content on Google’s News and Discover platforms. Through News Showcase, these publishers can help connect their readers with the news that matters to them. As part of our licensing deals with publishers, we're also launching the ability for readers to access select paywall content. This feature will give people the opportunity to read more of a publisher’s content than they would otherwise have access to, while enabling publishers to incentivize more readers to become subscribers. 

Today’s News Showcase announcement includes 24 regional and national news publications well known to the people of Colombia: BLU Radio, Caracol Radio,El Colombiano, El Diario,, El Espectador, El Heraldo, El Nuevo Día, El Nuevo Siglo, El País, El Pilón, El Universal, Hoy Diario del Magdalena, La Crónica del Quindío, La Opinión, La Patria, Noticias Caracol, Publimetro, Q'Hubo Bogotá, Q’Hubo Bucaramanga, QHubo Cali, QHubo Medellín, Semana, Vanguardia and W Radio. Over the coming months we plan to add more publications. 

Logos of some of our News Showcase partners in Colombia including: BLU radio, Caracol Radio, El Colombiano, El Diario, El Espectador, El Heraldo, El Nuevo Día, El Nuevo Siglo, El País, El Pilón, El Universal, Hoy Diario del Magdalena, La Crónica del Quindío, La Opinión, La Patria, Noticias Caracol, Publimetro, Q'Hubo Bogotá, Q’Hubo Bucaramanga, QHubo Cali, QHubo Medellín, Semana, Vanguardia and W Radio

News Showcase panels display an enhanced view of an article or articles, giving participating publishers in Colombia more ways to bring important news to readers and explain it in their own voice, along with more direct control of presentation and their branding. Readers who click on a News Showcase panel are directed to the full articles on the publisher’s website. This drives valuable traffic to news organizations and enables them to grow their businesses and their audience while deepening relationships with readers.

Example of how News Showcase shows up for readers in Colombia

Starting today, News Showcase panels from our participating publishers in Colombia will automatically start to appear in Google News and on Discover. Readers will see panels from publishers they follow in their personalized feeds, and they might also find panels from publishers they’re less familiar with presented as suggestions in the Google News “For You” feed and inside “Newsstand,” the discovery area of Google News.

Examples of what story panels look like for people using News Showcase in Colombia.

More support for the Colombian news industry

News Showcase is part of a broader set of Google’s efforts to help the news industry in Colombia thrive and builds on the work we have been doing with the Google News Initiative (GNI) through training, scholarships and funding. Some examples include digital skills training with publishers like El Tiempo, and a program with AMI, an association that represents Colombian news organizations, to promote responsible, objective and independent journalism. We've provided support for Colombian news organizations to accelerate the growth of their businesses online through the Digital Growth Program, as well as Labs like the 2020 LATAM Contributions Lab that included 5 Colombian publishers.

We all know the importance of trustworthy journalism in helping us make informed decisions that affect our lives, work and family.  That’s why we have collaborated closely with a number of fact check organizations in Colombia. For example, since 2019, we’ve provided support for workshops and training on fact checking tools with RedCheq, a network of fact checkers.  And we’ve worked on initiatives to promote the use of digital tools to combat misinformation, such as Verificracks

Additionally we’ve partnered with journalism organizations such as Fundación Gabo to support innovation in newsrooms and their diversity, equity and inclusion efforts. Covid-19 hit all sectors of society hard, including newsrooms.  We responded by funding 83 small and medium local newsrooms across Colombia in 2020 through our Journalism Emergency Relief Fund. And in the last year alone we have trained +1800 journalists with our News Lab programs. 

Over the coming months we’ll continue to work with our news partners in Colombia to incorporate their feedback as we build new features for News Showcase and include more publishers in the program for the future.

Enabling a robust and healthy landscape for news should be a shared responsibility across industries, governments and private and public interest groups.  News Showcase along with our other News products and GNI programs are a clear demonstration of Google’s commitment to support quality journalism for the people of Colombia for the next decade and beyond.  

News Brief: July updates from the Google News Initiative

Last month, we explored mental health resources for journalists in the U.K., inclusive news coverage and innovation in Latin America, leadership training for reporters in Asia Pacific and more. Keep reading for July updates.

Promoting mental health in the media industry 

Many of the challenges that impacted the mental health of journalists in the months and years before the global pandemic have been exacerbated by COVID-19. We’re supporting the Headlines Network to test out a new form of training in the United Kingdom to strengthen and promote mental health in the media industry. Independent industry experts will offer a safe space for early career journalists, new managers, mid-career journalists and senior leadership.

Reflecting on diversity in Latin American Journalism

We partnered with The Knight Center for Journalism in the Americas to publish the ebook “Diversity in Latin American Journalism,” which was announced at the annual conference of the National Association of Hispanic Journalists. In the book, 16 journalists from seven countries reflect on how to make newsrooms and news coverage more inclusive across gender, sexual orientation, racial and ethnic issues and disability. The ebook is available for free in Spanish.

Celebrating Innovation Challenge recipients

Building on the Digital News Innovation Fund in Europe, Google News Initiative Innovation Challenges have supported more than 180 projects that bring new ideas to the news industry. Around the world, we’re learning from former Innovation Challenge recipients who are using their funding to drive innovation in news.


A group of four women and two men stand in front of a painting posing for the picture

Latin America Innovation Challenge recipients from Editora del Mar S.A. in Colombia

We recently supported 21 projects from nine countries in Spanish-speaking Latin America and Brazil. This year, we asked for new news projects and business models, with a strong focus on underrepresented publishers and diversity, equity and Inclusion as part of the selection criteria. Recipients included an analytics platform from La Gacetain Argentina, a transparency platform from Associação Fiquem Sabendo in Brazil, an open-source data platform fromEditora del Marin Colombia (pictured) and more.

A group of 7 people standing and posing for a picture

The membership team from the Daily Maverick

Innovation Challenge recipients were awarded across six categories in the WAN-IFRA Digital Media Africa awards. South Africa’s Daily Maverick, whose Innovation Challenge project created a relevancy engine for data-driven customer insights, took both the Best Paid Content Strategy award and the newly introduced Best Trust Initiative award.

A screenshot of the Bytecast app recording an audio clip

Reporters in the U.K. are using an audio collection tool developed in the U.S.

Audio tool Bytecast, created as part of the Innovation Challenge in North America, has crossed the Atlantic and is now rolling out to local news organizations in the United Kingdom. Newsquest, which has more than 120 news brands, is using the app to help reporters record, edit and upload audio clips from the field. The content supported by the tool is encouraging new and existing readers to pay for their local news.

Advancing parents and caregivers in Asia Pacific newsrooms

We launched the second iteration of our leadership training pilot in Korea in partnership with the Journalists Association of Korea and HeyJoyce — Korea’s largest community for women — to help equip reporters on parental leave for leadership roles when they return to work. Inspired by what we’ve learned in Korea, we’ve also launched a back-to-work program for the APAC region with WAN-IFRA, and a new program in Australia in partnership with Women in Media.

That’s all for July. Stay in touch on social and the Keyword blog for more updates.


How Vicky Fernandez found her passion for leading teams

Welcome to the latest edition of “My Path to Google,” where we talk to Googlers, interns and alumni about how they got to Google, what their roles are like and even some tips on how to prepare for interviews.


Today’s post is all about Vicky Fernandez, who shares how she went from one of the very first employees at our office in Buenos Aires to a leader who manages multiple teams.


What’s your role at Google? 

I work within Google’s ad sales business, where I manage the analysis, insights and optimization team for Spanish-speaking Latin America’s largest customers. The team brings together industry experts with specialists on performance, data and measurement solutions. I get to work with very talented people from all across the continent, taking best practices from one market to the other so that our clients thrive.


What does your typical workday look like right now? 

As a manager, I spend a lot of time meeting with my team, as well as collaborating with other project leaders. When meeting one-on-one with my direct reports, we speak about their current challenges and how I can help them. We also follow up on their objectives, projects, careers and check in on their well-being. 


Why did you decide to apply to work at Google? 

I was working for a TV company and looking for a change. I had heard that Google was opening offices in Buenos Aires (this was 15 years ago), so I decided to send them my resume. I knew nothing about digital marketing, so when they called me for interviews, I locked myself at home for a whole weekend and studied. Still,  I was not very confident after my interviews, but I was happy to participate in the process because I met really nice people and had a good time. 


Surprisingly, they called me back to join Google. I feel very proud to be part of this company, and I also feel proud to be part of our customer´s teams. At Google you belong to not only this company, but also thousands of companies that trust us to grow their businesses.


How did the application and interview process go for you?

After sending my resume, I got a phone call with a recruiter and then four on-site interviews, all together the same day. At that time (15 years ago) Google had no offices in Buenos Aires yet, so many people from the U.S. and Mexico came for a week to do interviews in a temporary office they rented. I had no idea who they were, but they were all very nice and approachable. I´m glad I didn't know how important they were because I think I would have been a lot more nervous. 


How would you describe your path to your current role at Google? 

I started at Google supporting small businesses in Spanish-speaking Latin America. After a year or so I moved to support bigger companies in Mexico. (I did this remotely from Argentina, and I used to travel to Mexico a few times a year.)


Then I got the chance to take my first formal leadership role, leading a team dedicated to helping small businesses that use Google Ads solve technical, billing and optimization issues. I loved being a manager and decided that it was my path. After a couple of years growing that team, I moved to a new role to build a different team for big customers. After gaining experience growing the team and improving service levels and efficiency, I recently got the opportunity to manage these three teams together as one team. I feel really excited about it!


Do you have any tips you’d like to share with aspiring Googlers?

Think about the experiences that you would like to share during the interviews related to leadership, teamwork and process improvements. When questions come up, you can share those experiences. If you have success stories to show, try to have some numbers in mind (like growth on sales, efficiency gains, cost reduction, etc.)


What's one thing you wish you could go back and tell yourself before applying? 

Googlers are all very nice! You will have a great time, so focus on enjoying the interviews.


Partnering with Google for Startups helped us redefine community

It seems like yesterday when I launched Centraal to serve as a meeting point for the Mexico City startup world: a place where people from different walks of life meet, collaborate and facilitate the flow of ideas and innovation. Eight years in, we are proud to be one of the leading tech hubs in Latin America, having helped more than 25,000 entrepreneurs — more than 40% of whom identify as women — through our coding school, corporate innovation programs, Google for Startups Accelerators and coworking spaces. 


Centraal is an active member of an international network of 75 Google for Startups partners that foster the development of entrepreneurship around the world. We provide access to exclusive Google programming, insights and support for underrepresented founders in our area. Today, thanks to Google for Startups’ support, our work at Centraal is more vital than ever as founders, developers, startups and organizations of all types and sizes throughout Mexico and Latin America require support to bounce back from COVID-19.


Over 1.01 million startups and small businesses folded last year because of the pandemic. As a company whose signature offering is physical space, the need to close our doors during the pandemic not only affected our resident entrepreneurs but also challenged our own business model. How could we define and build community in a COVID-19 — and, hopefully soon, post-COVID-19 — era? Last week, we virtually assembled 24 startup organizations from across Canada, the U.S. and Latin America to answer this very question during our annual Google for Startups Americas Partner Summit. 


Local leaders, including myself, facilitated 12 breakout discussions over two days, discussing subjects like how to develop team culture virtually and the evolving norms of physical coworking spaces. Google guest speakers, like Fionnuala Bryne, director of facilities, and Candice Morgan, GV’s diversity, equity and inclusion partner, discussed the future of work and equity in our startup environments. Google for Startups Black Founders Fund recipient Viledge hosted a virtual “happy hour” that highlighted products made by Black-owned businesses. 


While this year’s experience looked different than the inaugural Americas Partner Summit we hosted here in Mexico City back in 2017, the takeaways remained the same: shared best practices, friendly smiles and advice and incredible encouragement to go on. 

Three men smile at the camera with a city skyline backdrop behind them.

Centraal CEO Rogelio Cuevas (far left) in Mexico City in 2019 with fellow Google for Startups partners Martin Frankel and Pablo Cardozo from AreaTres.

Google for Startups has not only helped redefine my idea of community, but also connected me to a community of ideas. These ideas are what will allow us, sooner rather than later, to redefine our goals for a post-pandemic world. At times, the pressure to help startups as well as my own team adapt to a constantly evolving situation has felt exhausting. But virtually collaborating with my peers has given me the energy I need to push through for the entrepreneurs who depend on us.  In 2020, Centraal supported 24 startups from across Latin America via the fully-remote Google for Startups Accelerator LATAM, and Google for Startups partners around the world  helped more than 66,000 founders adapt to the new normal with virtual resources and trainings.


While there is no substitute for finally seeing an old friend in person, knowing I can connect with my fellow Google for Startups partners from Montreal to Buenos Aires through our annual summit or our monthly calls makes me feel like I am not going through this alone. I am grateful to Google for Startups for keeping the dialogue open to sustain those meaningful relationships on a personal and professional level, and build new ones, especially in times like these. 


While the day-to-day nature of coworking will continue to evolve to fit the changing needs of entrepreneurs, our mission — and community — remain steadfast. Startups will continue to solve the world’s problems with agility and grace, and it is a privilege to support them along the way. 

More support for the COVID-19 crisis in Latin America

The COVID-19 pandemic has hit Latin America especially hard. Even as vaccines begin to slowly become available around the region, infection and death rates remain alarmingly high and several countries are grappling with a severe humanitarian crisis.

As the situation has taken a turn for the worse, we at Google have asked ourselves what more we can do as a company to help COVID-19 relief efforts throughout Latin America. Whether it’s ensuring that people get the reliable information they need to keep their families healthy and safe, or providing financial support for the hardest-hit communities, we know there is always more we can do.

Today we're announcing that Google is providing $33 million in new funding for Latin America, including $3 million in grants from Google.org, our philanthropic arm. The first is a $1.5 million grant for UNICEF, to support the urgent needs in Argentina, Chile, Colombia, Mexico and Peru  for more than 580,000 people through health, nutrition and water, hygiene and sanitation programs. The second is a $1 million grant for Amigos do Bem in Brazil to help get food supplies and clean drinking water to more than 8,500 families in need. In addition, we're distributing $500,000 among other nonprofits across Latin America to get aid to communities in need. 

Today's announcement also includes increased Ad Grants support for public health information campaigns in Latin America. We’re making available an additional $30 million in Ad Grants to the Pan American Health Organization through the WHO, local health authorities and nonprofits to help spread accurate and useful information on vaccines and how to stay safe.

This support builds on over $6 million in Google.org grants for education, economic recovery and relief efforts across Latin America since the pandemic began, including a recent $1 million grant for Gerando Falcões in Brazil to provide families in need with food supplies. More than 1,000 Googlers have also contributed over $380,000 in donations and company match to support the Gerando Falcões initiative. 

We know that one of the biggest ways we can help is through our core information products like Search, Maps and YouTube. Our COVID-19 information panels on Search and YouTube are available throughout Latin America in Spanish and Portuguese, providing reliable and timely content for our users. We also recently announced vaccination sites in Search and Maps in Brazil, Chile and Mexico, and we're working to do the same in other countries in the region as well.

On YouTube, we're taking steps to raise up authoritative information and reduce coronavirus misinformation, while also teaming up with creators and health experts to clarify facts and dispel myths about COVID-19. And throughout the pandemic Google for Education has provided online education solutions to some 37 million monthly active teachers and students in Latin America.

Google will continue to work with local governments, partners and communities to give everyone the tools they need to stay healthy and safe, and fight for a better tomorrow. We’re inspired by these organizations on the front lines, and are grateful for the opportunity to contribute to their efforts.

Identifica la información falsa en línea con estos consejos

La pandemia de COVID-19. Elecciones alrededor del mundo. Los verificadores de hechos han tenido un año ajetreado. Más de 50.000 verificaciones de hechos aparecieron en la Búsqueda de Google el último año y recibieron aproximadamente 2.400 millones de impresiones en la Búsqueda de Google en dicho tiempo.

Una investigación externa sugiere que las verificaciones de hechos son efectivas para corregir percepciones erróneas. En un nuevo informe publicado hoy y con el apoyo de Google News Initiative, los investigadores Ethan Porter, Thomas Wood y Yamil Velez encontraron que las correcciones en forma de la verificación de hechos eliminan los efectos de la información falsa en torno a las creencias sobre la vacuna para COVID-19.

Sin embargo, la verificación de hechos no es sólo para los profesionales. Todos los días, las personas buscan evidencia para confirmar o refutar un hecho sobre el que tienen dudas. Durante los últimos 12 meses, el número de búsquedas de Google para "es cierto que ..." fue mayor que para "cómo hacer pan", y eso es significativo dada la locura por la masa madre del año pasado

Estamos comprometidos en apoyar a todos los usuarios en su búsqueda de información correcta en línea y a compartir nuestros aprendizajes con otras organizaciones para fortalecer la verificación de hechos.

Con eso en mente, y en el marco de la celebración del “Día Internacional de la Verificación de Hechos” que se celebra el 2 de abril, compartimos cinco consejos simples que te ayudarán a realizar las preguntas correctas y detectar información errónea en línea. 


1. Obtén más información sobre la fuente 

¿Alguna vez te has encontrado con una historia sorprendente de un sitio web del que nunca has oído hablar? Primero, revisa si la fuente en sí es correcta. Puedes simplemente buscar el nombre del sitio web, pero si quieres ver sólo lo que otros tienen que decir al respecto, solicita a Google que elimine los resultados del dominio en sí. La consulta se vería así:  -site:youtube.com. ¿Quieres refinar tu búsqueda aún más? Encuentra más consejos en nuestra página de soporte


2. Comprueba si una imagen se está utilizando en el contexto correcto

Una imagen habla más que mil palabras, como dice el viejo adagio. Pero una imagen también se puede sacar de contexto o editar para confundir. Puedes buscar con una imagen haciendo clic con el botón derecho en una foto y seleccionando "Buscar imagen en Google". Puedes hacer lo mismo en el móvil tocando y manteniendo presionada la imagen. Esto buscará la imagen para verificar si ha aparecido en línea antes y en qué contexto, para que puedas ver si se ha alterado su significado original.


Observa cómo una imagen está siendo utilizada en contexto en línea. Puedes buscar con una imagen haciendo clic derecho en una fotografía y seleccionar “Buscar en Google una imagen”.

Observa cómo una imagen está siendo utilizada en contexto en línea. Puedes buscar con una imagen haciendo clic derecho en una fotografía y seleccionar “Buscar en Google una imagen”. Este es un ejemplo simulado para ilustrar cómo funciona este producto y no la experiencia real.  

3. Busca la cobertura de noticias

¿Qué es mejor que una fuente? ¡Varias! Ve cómo (y si acaso) diferentes medios de noticias han informado sobre el mismo evento para que puedas obtener un panorama completo. Cambia al modo de noticias o busca un tema en news.google.com. Asegúrate de hacer clic en "Cobertura total" si la opción está disponible.


En este ejemplo simulado puedes ver cómo puedes hacer clic para encontrar cobertura total sobre un tema, y ver qué están cubriendo otras organizaciones de noticias. Este GIF es un ejemplo simulado y no es la experiencia total de cómo funciona el producto.

¿Buscando noticias para saber si la tierra fue visitada por extraterrestres? En este ejemplo simulado puedes ver cómo puedes hacer clic para encontrar cobertura total sobre un tema, y ver qué están cubriendo otras organizaciones de noticias. Este GIF es un ejemplo simulado y no es la experiencia total de cómo funciona el producto.

4. Consulta a los verificadores de hechos

Los verificadores de hechos pueden haber abordado esa historia aleatoria que tu familiar te envió en el chat grupal, o una similar que te guiará en la dirección correcta para encontrar lo que realmente sucedió. Intenta buscar el tema en el Explorador de verificación de hechos, que recopila más de 100.000 verificaciones de hechos de medios acreditados alrededor del mundo.


En este ejemplo simulado puedes ver cómo usar el Explorador de verificación de hechos para conocer si una reclamación en línea ha sido verificada. Esta es una demostración de cómo funciona el producto y no la experiencia total.

 En este ejemplo simulado puedes ver cómo usar el Explorador de verificación de hechos para conocer si una reclamación en línea ha sido verificada. Esta es una demostración de cómo funciona el producto y no la experiencia total.

5. Utiliza Google Earth o Street View para verificar la locación.

Los eventos que suceden en lugares lejanos pueden engañarte o confundirte de manera particularmente fácil. Si la historia que estás leyendo tiene imágenes del evento que te interesa, o cualquier forma de descripción visual, busca ese lugar en Google Earth o en Street View en Google Maps

Digamos que tu amigo te envía una historia sobre Bigfoot paseando por la Torre Eiffel en París, Francia. Buscar por “Torre Eiffel” en Street View al menos te confirma que la torre no tiene un sombrero grande rojo de baquero en la punta (como sucede en Paris, Texas). Si esa parte no funciona, el resto de la historia puede ser sospechosa también. 


En este ejemplo simulado, puedes ver cómo encontrar las diferencias entre la Torre Eiffel real en Paris, Francia y la de Paris, Texas. Esto es una demostración y no la experiencia total del producto.

En este ejemplo simulado, puedes ver cómo encontrar las diferencias entre la Torre Eiffel real en Paris, Francia y la de Paris, Texas. Esto es una demostración y no la experiencia total del producto.

Estamos comprometidos en ayudar a las personas a detectar información errónea en línea y en apoyar el ecosistema de verificación de datos.

Recientemente entregamos  3 millones de dólares a esfuerzos periodísticos enfocados en verificación de datos de información falsa sobre el proceso de inmunización de COVID-19, con un foco especial en proyectos que tienen como objetivo alcanzar audiencias poco representadas. También, Google.org anunció que ha ayudado a la organización sin fines de lucro Full Fact a través de apoyo en fondos y siete ingenieros pro-bono para aumentar el número de reclamaciones que podrían detectar.

Para más consejos y mejores prácticas, visita factcheckingday.com que tiene recursos puestos a disposición por el International Fact-Checking Network. Si usted es periodista, lo invitamos a visitar el Centro de Entrenamiento de GNI.


Why Monica Gómez left her role as a CEO to work at Google

Welcome to the latest edition of “My Path to Google,” where we talk to Googlers, interns and alumni about how they got to Google, what their roles are like and even some tips on how to prepare for interviews.

Today’s post is all about Monica Gómez, who left a very comfortable job as CEO of one of the world’s leading media agencies to take a risk and pursue a dream of working at Google in a role that directly impacts the development of Colombia and the Central America Region.

How would you describe your role at Google? 

As a Head of Agencies, I work with outside partners and ad agencies in the region to develop business models based on the newest data and technology. I am also an activist in the search for female inclusion and empowerment in the digital industry.


Can you tell us a bit about your early studies and career? 

I grew up in a small city in Colombia, in a huge family. (I have 20 uncles!) In our country, education is a privilege, it is not a right, and that made my parents work hard to give me the opportunity to go to a university. I actually started my studies in optometry, but in the second semester I got pregnant and had to leave the university to take charge of a new life with my daughter. This both rescued me and gave me a new purpose.


I worked during the day, and at night I began my studies in marketing and advertising. My professional career started at the bottom, making phone calls, filling in database fields and doing basically what no one else wanted to do. My passion and determination were the keys to quickly scale up and become CEO of one of the world's leading media agencies.


In parallel, my daughter and I decided to start a new family — so today, my husband, my two daughters and I are indestructible.


What made you decide to apply to Google?

I attended a wedding and there, after dancing all night, a good friend who worked at Google told me about an opportunity that would open up soon at the company that she thought would be perfect for me.


My first reaction was an immediate, "No thanks. This position is not for me, it is for someone younger." It's amazing how your biases from the past come to your mind and sabotage you to the point of taking away great opportunities. At the time, in my 40s and in a comfortable place as an agency CEO, I was scared. I was happy at my job and competing with new talent in the industry to show that I was the best candidate terrified me. 


After three weeks of introspection I realized I wanted to participate in the process, and that I was ready to face my insecurities and go full energy for my dream: work at Google.


Monica smiling in front of a large Android statue.

How would you describe your path to your current role at Google? 

My experience in the advertising ecosystem in Colombia was vital for my participation in the selection process. Knowing the advertising ecosystem and having worked in different roles in agencies and as a client made the difference.


What inspires you to come in (or log on) every day? 

I never thought that I would experience a disruption as big as COVID-19. Overnight the consumption habits of people around the world changed, and the reacting capacities of all of us in the industry were put to the test. The pandemic dramatically challenged our agility, commitment, consistency and leadership to make decisions in a context where there are no instruction manuals.


For that reason, it motivates me to encourage my partners to build strategies that accelerate the business of the brands they represent and contribute to the development of our country.


I also find happiness in helping my team achieve personal fulfillment. I’m a facilitator for I am Remarkable, where I help other women recognize and celebrate their accomplishments. It is a way to return what I have received from Google


What's one thing you wish you could go back and tell yourself before applying?

You don't have to worry about explaining the reasons why you want to change jobs, or justifying your work decisions in the past.


“No salgas antes de entrar,” Do not leave before entering — great words from Adri Noreña. 

Launching in Argentina: Google News Showcase

Just last week we announced that Google News Showcase, our new product experience and licensing program for news, had launched in Australia. Today we’re announcing that News Showcase is rolling out with local, national and independent publishers in Argentina. As part of our licensing deals with publishers, we're also launching the ability for readers to access select paywall content. This feature will give people the opportunity to read more of a publisher’s content than they would otherwise have access to, while enabling publishers to incent readers to become a subscriber. 

So far, we’ve signed on 40 news publications to Google News Showcase, including Clarin, La Nación, Perfil, Crónica, Cronista, El Economista, Diario Río Negro, El Día, La Gaceta and El Litoral. These news organizations represent the two largest newspapers in the country and some of the top independent, local and regional news organizations. We’re continuing to work with additional publications to sign them on for News Showcase, 

"We are satisfied to continue building a mature and productive relationship with Google in Argentina,” says Héctor Aranda, CEO of Clarín andclarin.com, the largest media organization in the country. “As the owner of several of the most visited journalistic sites in the country, Grupo Clarín contributes an important value to the ecosystem and the consumption of digital content in Argentina. The possibility that this value is recognized by a relevant platform like Google is an auspicious step."

Globally, there are more than 450 publications in Google News Showcase in over a dozen countries including Australia, Germany, Brazil, Canada, France, Japan, U.K. and Argentina.

Google has generated important benefits for the journalism industry in Argentina. For more than 10 years, we have been working collaboratively with the media industry and with journalists in the country, supporting innovation through online trainings which have reached more than 40,000 journalists, students and entrepreneurs, partnerships and programs to improve sustainability and monetization, awards to recognize best practices in the industry and initiatives to promote diversity and inclusion in newsrooms, among many other projects. Last year, we funded 233 small and medium local newsrooms across Argentina through our Journalism Emergency Relief Fund.

A GIF of what Google News Showcase panels will look like for partners in Argentina

An example of how News Showcase story panels will look with some of our publishing partners in Argentina.

"Google products are an important source of traffic for La Nación and we are confident that News Showcase will allow us to display some of our articles in an even more attractive way for Google News users,” says Francisco Seghezzo, CEO of La Nación, one of the largest newspapers in Argentina. “It is an exciting new step forward to building an even stronger bond between La Nación and Google that will favor our audiences."

With News Showcase panels, editors at news organizations can help explain complicated news topics and bring context to readers looking to understand more. News Showcase panels display an enhanced view of an article or articles, giving participating publishers more ways to bring important news to readers and explain it in their own voice, along with more direct control of presentation and branding. 

News Showcase content and panels from our publisher partners will automatically start to appear in Google News and Discover, and direct readers to the full article on the publisher’s site. People will see panels from publishers they follow in their personalized feeds and they might also see panels from publishers they’re less familiar with, presented as suggestions in the Google News “For You” feed and inside “Newsstand”, the discovery area of Google News. Panels are already appearing in Google News on Android, iOS, and the mobile web, and in Discover on iOS, and will start appearing in other versions of these products soon.

Different News Showcase panel layouts from publishers in Argentina

An example of different New Showcase panel layouts from our publishing partners in Argentina. 

“News Showcase is based on a substantial value: the delivery of traffic to the media sites themselves in Argentina,” says Nahuel Caputto, president of Adira, the Regional Newspapers Association that represents 60 news outlets in the country. “This is a central difference from the rest of the platforms, which retain audiences in their own ecosystems. Additionally, editors will select the content to be displayed, giving them an additional way to highlight their most important stories.”

We’ll continue to work with our news partners in Argentina to incorporate their feedback as we build out new, innovative features for News Showcase. Alongside governments, other companies and civic society, we’re dedicated to continuing to find ways to engage readers around the quality news that matters to them and supporting the sustainability of the news industry both in Argentina and around the world.