Introducing Google Partners: Connecting small businesses with trusted partners

Every business should have the help it needs to succeed on the web. Every day, agencies and web professionals work with businesses big and small to bring us closer to that reality.

Today, we’re excited to announce the launch of Google Partners. Our vision is simple – build true champions of the web and support them with the resources, training and support to help businesses succeed online.

Inspired by your feedback, we created Google Partners around three objectives. We’re here to help you:

  • Connect more closely with Google. With access to special events, training and the latest research and product updates, Partners stay ahead of the curve by working directly with Google.
  • Demonstrate credibility. The new Google Partner badge recognizes companies that excel with Google’s products. Their businesses are healthy, their customers are happy, and they use Google best practices.
  • Grow your business. Partners who’ve earned the badge are listed on Google Partner Search and get a direct connection to potential clients.

We’ve brought our existing programs together under this new platform, so you can find all the resources you need in one place: an easy path to certification via free Google exams, more access to Google experts and agency peers through the Partners community, and sales and marketing toolkits.

We’d love to have you and your agency join us for the Partners launch live stream today, Wednesday, October 2nd, at 9 am PDT. We'll take you behind the scenes of the new Google Partners program, give you a sneak peek into some new features and host thought leaders Dan Pink and Mitch Joel. See the full agenda here and watch the live stream at   

To join Google Partners, please visit

Posted by the Google Partners Team


Google Partners is coming soon to other markets

Today we announced the launch of Google Partners in the United States. Partners is our new and improved program for agencies and online marketing professionals.

While the full functionality of Partners is not yet available outside the US, Canada, and Poland, today users worldwide can get early access to the all-new (and free) AdWords certification experience on Partners. For the first time ever, getting certified in AdWords is free of charge (formerly $50 USD per exam) and mobile-friendly. The new certification experience on Partners will completely replace the Google Certification Program on Nov. 13.

To get a sneak preview of the new program before the worldwide launch of Partners, sign up at