Just a few weeks ago, we announced our latest generation of smartwatches, Sense 2 and Versa 4. These additions to our smartwatch lineup bring your wellness up a notch – and they’re available starting today.

If you’re setting your sights on fitness, Versa 4 offers features to help you stay accountable, monitor progress and reach your goals. But if you’re thinking more broadly about tracking your health and wellness, Sense 2 might be the device for you.

Here are the top features for each. Choose your own adventure:

1. Level up your workouts.

Sense 2 and Versa 4 include more than 40 exercise modes available on-wrist – that’s more than double we’ve ever had. With daily workout guidance, real-time stats, personalized Active Zone Minutes and even the ability to leave your phone at home and still track pace & distance with built-in GPS, you’ve got all you need to reach your fitness goals on the court…or pool…or track…or gym – you get the picture.

2. Make sense of your stress.

For all-day stress management, Sense 2 offers a first-of-its-kind continuous Body Response sensor[28b684]in a consumer smartwatch. Combining various metrics right on your wrist, Body Response identifies when your body is showing signs of potential stress. The feature then notifies you, so you can be aware of your triggers and learn to manage them in the moment.

3. Check if you need a rest day.

Understand what’s best for your body on any given day and enhance your workout routine with a Daily Readiness Score in Fitbit Premium. When you wake up, check out your score in the Fitbit app to see if you’re ready to push it to the next level or should take a rest day based on your activity, sleep and heart rate variability.

4. Keep a pulse on your heart health.

Did you know Atrial fibrillation (AFib) affects more than 33.5 million people globally? Your smartwatch can help identify the signs of AFib through an on-wrist assessment with the electrocardiogram (ECG) app on Sense 2 as well as the Irregular Heart Rhythm Notifications on both watches.[3a81bf]Both of these tools have FDA and EU clearance and can help inform conversations with your healthcare provider.

5. Learn about your ZZZs.

A good night’s sleep is a key part of your overall wellness, and our newest Premium feature, Sleep Profile, provides insights on your sleep trends over the course of each month. Wear Sense 2 or Versa 4 for at least 14 nights each month, and you’ll get a Sleep Animal with a deep analysis of your sleep style, along with personalized guidance to help improve your sleep quality.

6. Amp up your style.

Switching up your day-to-day look has never been so easy and stylish. Choose from new colors of infinity, sport, woven, hook & loop, premium Horween leather or vegan leather bands—or try the new collection of braided Brother Vellies designer bands.

7. Customize your experience.

With an all-new operating system, Versa 4 and Sense 2 makes accessing the content you want easier, simpler and faster than ever before. Customizable tiles allow you to check the latest information – from your fitness stats or the weather – start an exercise and so much more with just one swipe.

8. Keep going…and going…and going…

Designed to keep up with your life, Sense 2 and Versa 4 are powered by a long battery life of more than six days. That’s almost a whole week without a charge! Leave it on all day and night, and when it’s time to recharge, fast charging gets you a full day’s worth of battery in just 12 minutes.

Versa 4 is now available for $229.95, and Sense 2 is now available for $299.95 (USD) at Fitbit.com, Google Store and select global retailers.

Health and fitness is personal – your goals, commitment and approaches change over time. For some, carving out time for yourself (let alone your fitness) can be a struggle, especially as routines change. Today, we’re introducing Fitbit Inspire 3, a tracker that can help you live healthier, find your energy, do what you love and feel your best.

Inspire 3 is the next generation of our entry-level health and fitness tracker, helping you work on your best self without breaking the bank. It’s an easy way to track key metrics 24/7 like activity, heart rate, sleep, stress and more. Plus, it comes in a thin, lightweight design with a vibrant color touchscreen and long battery life that can last up to 10 days (based on usage).

Motivating you to move

Living an active lifestyle doesn’t mean you need to be a health enthusiast. Whether you’re walking to work, trying the latest viral dance craze or just grabbing lunch with friends, Inspire 3 can capture all your movement, automatically tracking Active Zone Minutes, calories burned, distance, heart rate and steps. It’ll also gently remind you to move throughout the day, which can help your overall metabolism. Then, when doing a workout, you can watch your heart rate to see when you’re in fat burn, cardio or peak zones so you know how hard you’re working.

Sleep better and stress less

Being active is only part of your health — getting sleep and managing your mental health have a direct impact on your overall wellbeing, too. With Inspire 3, we make it easy to track all your stats in one place so you can see how your activity and sleep impact your stress level, and vice versa. Wearing your device to sleep, you’ll get insights into your sleep quality with Sleep Stages and Sleep Score, and can then try things like setting a bedtime reminder, a SmartWake alarm or guided breathing on your wrist to help improve your sleep over time.

To help you relax before bed, try mindfulness exercises in the Fitbit app to help you relax before bed, start a meditation practice, and track if your body is showing physical signs of stress with Stress Management Score. Then, see how your activity, sleep and stress impacts your body in the Health Metrics Dashboard. Here you can keep an eye on how your breathing rate, heart rate variability, skin temperature, oxygen saturation (SpO2) and resting heart rate respond to different situations, like alcohol, altitude, caffeine or a cold, so you can take actions to feel your best.

Be inspired by your progress and potential

Inspire 3 gives you insights into your body and provides guidance to reach your wellness goals with access to introductory fitness and wellness sessions, guidance and challenges in the Fitbit app. You can boost your progress by using the app to log your blood glucose, hydration, menstrual cycle and nutrition information for a 360-degree view of your health, and stay motivated by connecting with and challenging friends and family.

With Fitbit Premium, you’ll get access to tools like Daily Readiness Score to gauge your body’s readiness for exercise, Sleep Score breakdown and Sleep Profile to better understand and improve sleep quality, and Stress Management Score details to track your body’s physical signs of stress. You can also access more than 1,000 workouts and mindfulness sessions, a complete wellness report, and more – all in one place with the Fitbit app.

Designed for longevity, comfort and convenience

The lightweight pebble of Inspire 3 is thin, water resistant up to 50 meters, fits naturally on your wrist and has Fitbit’s longest battery life for comfortable 24/7 wear. It also comes in a range of fun colors to brighten your mood and fit your style. Plus, you can easily change up your look with accessories like translucent and stainless steel mesh bands and a clip, sold separately.

Adding even more color to your day, the bright display lets you quickly see your stats, pick a colorful clock face to fit your style and use the new always-on display function (3+ days with default settings). Whether you’re going for a run or headed to class, you can also stay connected to what matters to you with customizable on-wrist notifications from your phone.

Inspire 3 is available for $99.95 (USD), including a six-month Premium membership for new and returning customers. Beginning today, pre-order Inspire 3 online at Fitbit.com and select global retailers, with worldwide availability in September.

Fitbit has always been focused on helping make everyone in the world healthier. Millions of people around the globe use Fitbit every day — from checking how well they slept to doing a workout or mindfulness session in our app. Today, I’m excited to share the next generation of Fitbit wearables that combine Fitbit’s health and wellness tools with the smarts of Google — Inspire 3, Versa 4 and Sense 2. These devices are even thinner and more comfortable, so you can wear them all day and night, and you don’t have to charge them every day.

Whether you're focused on improving your mental health, gearing up to run a marathon, or starting a new health and wellness routine, you have a range of easy-to-use devices to choose from. By giving you information about your body that otherwise wouldn’t be top of mind — like your resting heart rate, oxygen saturation (SpO2), sleep trends and body’s responses to stressors — you can better understand how to manage your holistic health. Here’s a look at how each device can fit your needs:

• Inspire 3 is a fun, easy-to-use tracker that helps you stay on top of your health with 10 days of battery life. It’s a great entry-level device with a rich color display that can track important metrics at our most accessible price point.
• Versa 4 is a fitness-focused smartwatch that offers over 40 exercise modes, real-time stats, built-in GPS and Active Zone Minutes, plus Premium features like Daily Readiness Score to help you reach your activity goals – all with 6 days of battery life in a thinner and lighter design.
• Sense 2 is our most advanced health-focused smartwatch with more than six days of battery life that helps you manage stress and track your heart health with sensors that can detect signs of atrial fibrillation through our ECG app and PPG algorithm (both FDA cleared and CE marked), heart rate variability, skin temperature and more. It also includes our new Body Response sensor, which measures cEDA for all-day stress management.

Getting the most out of your Fitbit experience

Our newest offerings are just the start of how we can help you uncover information to improve your overall health and wellness. With the Fitbit app, you can stay motivated and on track with weekly and longitudinal stats about your activity, heart health, sleep and stress. Plus you can log your hydration, menstrual health, mood, nutrition and glucose levels all in one place. Seeing all of your metrics together can help you better understand how the actions you take each day can impact your well-being and make better decisions for your daily life.

You’ll also access important health features, including Irregular Heart Rhythm Notifications, which uses our photoplethysmography (PPG) sensor to assess your heart rhythm for signs of atrial fibrillation or AFib, for users 22 years or older with no known history of irregular heart rhythm. This feature has both FDA clearance and CE marking, and it’s compatible with a range of our heart-rate enabled devices.

Fitbit Premium, which is included with all new device purchases for six months, takes your experience even further with additions like Daily Readiness Score and Sleep Profile to dive deeper into your stats and progress, and over 1,000 workout and mindfulness sessions to keep your mind and body active.

Experience Fitbit for yourself

Whether you’re just starting out or love to dig into health stats, we have a device to fit your needs. Don’t know which device is best for you? Take our quiz to find out. We’re confident you’ll find something that makes it easier than ever for you to put your health and wellness first and empower you to be your best self along the way.

Our latest smartwatches, Versa 4 and Sense 2, put health and fitness front and center. Powered by the new Fitbit OS, these devices are easy to use and designed so you can see what matters most to you, faster.

Thinner and lighter, they have been redesigned to feel more at home on your body, 24/7. The button, which was last featured on Versa 2, is back – with a new location that’s easier to access during your workout.

Packed with features

Stay on top of the metrics that matter most to you, from 24/7 heart rate monitoring and activity tracking to real-time stats, walk/run detection on your wrist, sleep tracking and stress tracking. Equipped with more than six days of battery life and fast charging (12 minutes of charging = 1 day worth of battery life!), these smartwatches are sure to keep up.

Wear your device to bed to benefit from advanced sleep tracking tools, including our new Premium feature, Sleep Profile. It uses 10 sleep metrics to show you what type of sleeper you are, spot key patterns and help you improve your sleep quality. You can also see how well your body is handling stress with your Stress Management Score so you know when to take a moment for guided breathing, meditation or a reflection.

Versa 4 and Sense 2 are compatible with both iOS and Android and packed with smart features including extended app and text notifications, glanceable alerts, smart replies (Android only) and more. Plus, coming soon, you’ll be able to access Google Maps and Google Wallet right on your wrist.

Next-level workouts with Versa 4

Versa 4 has a focus on fitness. Choose from more than 40 exercise modes (more than double we’ve ever had!) all available on-wrist, including new options like HIIT, weight lifting, CrossFit and dance. Head outside with built-in GPS, or find something new with more than 1,000 workouts and mindfulness sessions in Fitbit Premium. Whatever you decide, Active Zone Minutes and in-the-moment heart rate zone alerts, help you track how your effort is adding up.

With Premium, you have access to Daily Readiness Score to help you know when to push hard or take a rest day. Each score is coupled with recommended actions, from an Active Zone Minutes goal and tips for recovery and associated content.

Stress less with Sense 2

Sense 2 takes Fitbit’s stress tracking tools even further, with a new Body Response sensor to track continuous electrodermal activity (cEDA) for all-day stress management right from your wrist. Along with cEDA, it uses metrics like heart rate, heart rate variability and skin temperature to help you better understand when your body experiences potential signs of stress. That way, you can be aware of your potential triggers and create a stress management practice to build your resilience over time. Following a Body Response notification, Sense 2 recommends different ways to manage stress in the moment including mood logging, guided breathing, mindfulness sessions, on-wrist or in the Fitbit app.

In addition to the Body Response sensor, the smartwatch is equipped with Fitbit’s other sensors to deliver a holistic view of your overall health. We’ve used a technique that turns metal into vapor, allowing us to integrate the metal electrodes of these sensors directly into the display glass of the device. This creates an even more simplified, streamlined look without sacrificing our technology.

All-new accessories for smart style

We’re introducing a second collection of bands from Brother Vellies. Designed by Brother Vellies Founder Aurora James for Fitbit, these woven leather bands are now available in black and oak for $54.95, only on Fitbit.com.

Additional accessories to style your Fitbit smartwatches include three new infinity bands in blue mist, pink sand and waterfall blue ($29.95), sport bands in glow up/frost white and sea blue/ocean ($34.95), vegan leather bands in flax and indigo ($49.95) and Horween® leather band in garnet color ($49.95). All new accessories work with the newest smartwatches, and Fitbit Sense and Versa 3.

Versa 4 is available for $229.95 and Sense 2 is available for $299.95 (USD), and both include a six-month Premium membership (for new or returning customers). Beginning today, pre-order Versa 4 and Sense 2 online at Fitbit.com and select global retailers, with worldwide availability this fall.

A good night’s sleep can help you feel rested and recharged, while also playing a critical role in your overall health and well-being. Since the introduction of Fitbit’s sleep features in 2009, sleep tracking has been incredibly popular – making information previously only available through a sleep lab accessible to users via their wrist. To date, we’ve analyzed 22 billion hours of sleep data, equivalent to the lifespan of over 5,000 tortoises. (Fun facts: a tortoise lives for up to 500 years and there are 60,000 giant tortoises in the world.)

We know our users are motivated to gather even more insight into their sleep, which is why today we’re introducing Sleep Profile. This new Fitbit Premium feature offers a new longitudinal analysis of your sleep patterns. It also makes your sleep data even easier to interpret with fun animal characters, so you can take steps to improve your sleep quality and, in turn, your overall health.

What sleeper type are you?

These critical data points gathered from your sleep analysis inform your designated Sleep Animal, providing a fun way to understand your sleeping style. Our extensive research and testing found six animal archetypes, each chosen for their distinct trends that correlate each animal's behavior with common user sleeping behaviors and patterns.

The following graphics highlight top traits and habits of each sleeper type, and how yours can impact your day-to-day:

How does it work?

Wear your Fitbit device to sleep for at least 14 nights per calendar month to receive an assessment. The more you wear the device to sleep, the more precise the evaluation. Sleep can vary significantly from night to night, so it’s helpful to analyze your sleep data over a longer period from your own sleep environment to uncover more insights into your habits and how you can improve.

As a Premium member you will see your Sleep Profile, including your sleep animal and monthly sleep analysis, on the first day of every month. Animals can change from month to month, and data collected throughout the month will inform the next animal you receive the following month. There is no “ideal” animal – each one can be used to better understand your sleep patterns and how you can improve your sleep quality.

Based on your sleeper type’s behavior, you will see where your sleep patterns compare to others like you – whether it’s setting a more consistent sleep schedule or creating a bedtime routine like trying the mindfulness content found within the Fitbit app to help you fall asleep faster. Getting quality sleep can play a critical role in your overall health and well-being, with poor sleep being correlated to increased potential health risks including diabetes, cardiovascular problems, obesity, poor cognitive functioning and more. Premium uplevels your Fitbit experience by helping you better understand your sleep patterns, your readiness to exercise and how your body responds to stressors, all with additional guidance and insights to help you achieve your health, fitness and wellness goals.

Sleep Profile is rolling out in the Fitbit app to Premium users with Sense, Versa 3, Versa 2, Charge 5, Luxe or Inspire 2 devices upon launch. Users will receive their first profile during the week of July 4, followed by monthly profiles delivered in the Fitbit app on the 1st of each month. (Note: Sleep Profiles aren't intended for medical purposes and users should consult their health professionals for questions about their health.)