Improve your ZZZs with Fitbit Premium Sleep Profile

A good night’s sleep can help you feel rested and recharged, while also playing a critical role in your overall health and well-being. Since the introduction of Fitbit’s sleep features in 2009, sleep tracking has been incredibly popular – making information previously only available through a sleep lab accessible to users via their wrist. To date, we’ve analyzed 22 billion hours of sleep data, equivalent to the lifespan of over 5,000 tortoises. (Fun facts: a tortoise lives for up to 500 years and there are 60,000 giant tortoises in the world.)

We know our users are motivated to gather even more insight into their sleep, which is why today we’re introducing Sleep Profile. This new Fitbit Premium feature offers a new longitudinal analysis of your sleep patterns. It also makes your sleep data even easier to interpret with fun animal characters, so you can take steps to improve your sleep quality and, in turn, your overall health.

Monthly sleep metrics graphic showcasing each of your month-long metrics like sleep schedule variability, sleep start time, time before sound sleep, sleep duration and deep sleep, with how you compare with others like you.

Fitbit Sleep Profile users will receive a monthly sleep analysis where they can see ideal ranges for someone of a similar age and gender, and where they fall within each – so they see where they could focus on improving.

What sleeper type are you?

These critical data points gathered from your sleep analysis inform your designated Sleep Animal, providing a fun way to understand your sleeping style. Our extensive research and testing found six animal archetypes, each chosen for their distinct trends that correlate each animal's behavior with common user sleeping behaviors and patterns.

The following graphics highlight top traits and habits of each sleeper type, and how yours can impact your day-to-day:

  • Fitbit premium in-app screen picturing a sleeping giraffe with explanations of the sleeper type

    Giraffe: Your sleep tends to be shorter, and you are more likely to sleep later and wake up earlier. You have a relatively good proportion of deep and REM sleep despite a shorter overall duration.

  • Fitbit premium in-app screen picturing a sleeping bear with explanations of the sleeper type.

    Bear: You tend to have a consistent sleep schedule, regularly falling asleep around the same time. You go to bed earlier than most, and you tend to reach a sound sleep quickly. Your sleep tends to be long and restful, with a relatively high proportion of deep and REM sleep.

  • Fitbit premium in-app screen picturing a sleeping dolphin with explanations of the sleeper type.

    Dolphin: You tend to fall asleep later than most and sleep for less time overall—maybe due to an inconsistent sleep schedule. Compared to others, you tend to be a lighter sleeper and might take naps to catch up.

  • Fitbit premium in-app screen picturing a sleeping hedgehog with explanations of the sleeper type.

    Hedgehog: You usually fall asleep later and wake up earlier. You are a lighter sleeper—typically taking longer to reach sound sleep and may get less deep and REM.

  • Fitbit premium in-app screen picturing a sleeping parrot with explanations of the sleeper type.

    Parrot: You tend to keep a consistent bedtime and don’t sleep too early or late. You typically reach sound sleep quickly and usually get a good amount of sleep each night. You likely sleep deeply once you drift off but can be light on REM due to waking up briefly throughout the night.

  • Fitbit premium in-app screen picturing a sleeping tortoise with explanations of the sleeper type.

    Tortoise: You tend to fall asleep at different times each night, but often earlier than most. Paired with slightly later average wake times, you tend to spend more time in bed overall but may find it takes longer to reach a sound sleep, impacting your lower than average deep and REM sleep.

How does it work?

Wear your Fitbit device to sleep for at least 14 nights per calendar month to receive an assessment. The more you wear the device to sleep, the more precise the evaluation. Sleep can vary significantly from night to night, so it’s helpful to analyze your sleep data over a longer period from your own sleep environment to uncover more insights into your habits and how you can improve.

As a Premium member you will see your Sleep Profile, including your sleep animal and monthly sleep analysis, on the first day of every month. Animals can change from month to month, and data collected throughout the month will inform the next animal you receive the following month. There is no “ideal” animal – each one can be used to better understand your sleep patterns and how you can improve your sleep quality.

Based on your sleeper type’s behavior, you will see where your sleep patterns compare to others like you – whether it’s setting a more consistent sleep schedule or creating a bedtime routine like trying the mindfulness content found within the Fitbit app to help you fall asleep faster. Getting quality sleep can play a critical role in your overall health and well-being, with poor sleep being correlated to increased potential health risks including diabetes, cardiovascular problems, obesity, poor cognitive functioning and more. Premium uplevels your Fitbit experience by helping you better understand your sleep patterns, your readiness to exercise and how your body responds to stressors, all with additional guidance and insights to help you achieve your health, fitness and wellness goals.

Sleep Profile is rolling out in the Fitbit app to Premium users with Sense, Versa 3, Versa 2, Charge 5, Luxe or Inspire 2 devices upon launch. Users will receive their first profile during the week of July 4, followed by monthly profiles delivered in the Fitbit app on the 1st of each month. (Note: Sleep Profiles aren't intended for medical purposes and users should consult their health professionals for questions about their health.)