Author Archives: Rick Osterloh

Introducing our new Pixel portfolio of products

Today, we’re introducing a true portfolio of Pixel products for the first time: the new Pixel 7 and Pixel 7 Pro, and the very first Google Pixel Watch. Every Pixel device is designed to deliver a level of personal intelligence that turns day to day problems into truly delightful experiences. All of this is brought to life thanks to our combination of foundational technologies, artificial intelligence, Android and Google Tensor.

This is what we have been building up to for a while: delivering a lineup of beautifully designed Pixel phones, watches and earbuds that work together to understand your needs and deliver the helpfulness you expect from Google. We believe Pixel isn't only a phone experience, it's a personal, intelligent, cohesive computing experience.

White Pixel phones, Pixel Buds and a Google Pixel Watch on top of natural white backgrounds

The latest products from Google

As the Pixel portfolio expands the phone is at the center of it all. The new Pixel 7 and Pixel 7 Pro take all the helpfulness and personal intelligence people love about Pixel, and make them even better. The design is the ultimate refinement of Pixel, simplifying the parts and construction to make phones that are sophisticated and distinct.

Underneath, they’re powered by the second-generation Google Tensor G2, the only processor that makes it possible to bring Google’s artificial intelligence and machine learning directly to the phone. The new Pixel phones are great for photography, with features that can sharpen your photos and shoot cinema-quality videos. Pixel Call Assist is a new suite of features that helps with everything from making calls to avoiding them. They also provide fast, accurate voice assistance with Live Translate and Assistant voice typing.

Pixel 7 is engineered to understand you and your world, putting Google’s personalized intelligence right in your hand. And Pixel 7 Pro is Google’s most powerful phone. It brings serious performance, and an upgraded telephoto lens, for people who want an even better zoom experience.

Our new Google Pixel Watch, is the first smartwatch to provide the best of Google and Fitbit, and it’s the perfect companion to our Pixel phones. Pixel Watch features a beautiful, custom-developed 3-D coverglass that’s durable and scratch resistant, with three distinct jewelry inspired stainless steel finishes in black, silver and gold. Watches are so personal, so we offer many watch bands — active, stretch and woven, metal and leather — along with customizable watch faces and an easily personalizable user interface. Google Pixel Watch helps simplify your life by integrating with your favorite Google apps, to listen to music, manage your smart home, get directions, make payments and more. Google Pixel Watch is the first WearOS device that combines Google's helpfulness with best health and fitness insights from Fitbit.

Earlier this year at I/O, we previewed plans to build an Android tablet powered by our custom Tensor G2 processor. And today, we shared more about our vision for making the PixelTablet the most helpful tablet whether you’re at home or on the go.[d0af56]We’re taking years of everything we’ve learned from making products for the home and Pixel and combining that experience into one device. Pixel Tablet pairs with a charging Speaker Dock to keep your device fully charged. It offers a terrific audio experience, while bringing some of the best features from a smart display to your tablet. Pixel Tablet is designed to seamlessly transition from an at home display to an entertainment device you can take anywhere - making it one of the most versatile tablets that easily adapts to you. We’ll share more details when it launches next year.

From their design to the high-tech features, these latest products embody the best of Google. You can learn more about them and pre-order the new Pixel phones and the new Google Pixel Watch in the Google Store, or from our partners around the world. In fact, we're expanding the availability of Pixel phones to more places, including Denmark, Netherlands, Norway, and Sweden for the first time. Google now has a comprehensive portfolio of devices and services, for your home and for on the go, and we hope you’ll love this latest generation of products.

Introducing our new Pixel portfolio of products

Today, we’re introducing a true portfolio of Pixel products for the first time: the new Pixel 7 and Pixel 7 Pro, and the very first Google Pixel Watch. Every Pixel device is designed to deliver a level of personal intelligence that turns day to day problems into truly delightful experiences. All of this is brought to life thanks to our combination of foundational technologies, artificial intelligence, Android and Google Tensor.

This is what we have been building up to for a while: delivering a lineup of beautifully designed Pixel phones, watches and earbuds that work together to understand your needs and deliver the helpfulness you expect from Google. We believe Pixel isn't only a phone experience, it's a personal, intelligent, cohesive computing experience.

White Pixel phones, Pixel Buds and a Google Pixel Watch on top of natural white backgrounds

The latest products from Google

As the Pixel portfolio expands the phone is at the center of it all. The new Pixel 7 and Pixel 7 Pro take all the helpfulness and personal intelligence people love about Pixel, and make them even better. The design is the ultimate refinement of Pixel, simplifying the parts and construction to make phones that are sophisticated and distinct.

Underneath, they’re powered by the second-generation Google Tensor G2, the only processor that makes it possible to bring Google’s artificial intelligence and machine learning directly to the phone. The new Pixel phones are great for photography, with features that can sharpen your photos and shoot cinema-quality videos. Pixel Call Assist is a new suite of features that helps with everything from making calls to avoiding them. They also provide fast, accurate voice assistance with Live Translate and Assistant voice typing.

Pixel 7 is engineered to understand you and your world, putting Google’s personalized intelligence right in your hand. And Pixel 7 Pro is Google’s most powerful phone. It brings serious performance, and an upgraded telephoto lens, for people who want an even better zoom experience.

Our new Google Pixel Watch, is the first smartwatch to provide the best of Google and Fitbit, and it’s the perfect companion to our Pixel phones. Pixel Watch features a beautiful, custom-developed 3-D coverglass that’s durable and scratch resistant, with three distinct jewelry inspired stainless steel finishes in black, silver and gold. Watches are so personal, so we offer many watch bands — active, stretch and woven, metal and leather — along with customizable watch faces and an easily personalizable user interface. Google Pixel Watch helps simplify your life by integrating with your favorite Google apps, to listen to music, manage your smart home, get directions, make payments and more. Google Pixel Watch is the first WearOS device that combines Google's helpfulness with best health and fitness insights from Fitbit.

Earlier this year at I/O, we previewed plans to build an Android tablet powered by our custom Tensor G2 processor. And today, we shared more about our vision for making the PixelTablet the most helpful tablet whether you’re at home or on the go.[d0af56]We’re taking years of everything we’ve learned from making products for the home and Pixel and combining that experience into one device. Pixel Tablet pairs with a charging Speaker Dock to keep your device fully charged. It offers a terrific audio experience, while bringing some of the best features from a smart display to your tablet. Pixel Tablet is designed to seamlessly transition from an at home display to an entertainment device you can take anywhere - making it one of the most versatile tablets that easily adapts to you. We’ll share more details when it launches next year.

From their design to the high-tech features, these latest products embody the best of Google. You can learn more about them and pre-order the new Pixel phones and the new Google Pixel Watch in the Google Store, or from our partners around the world. In fact, we're expanding the availability of Pixel phones to more places, including Denmark, Netherlands, Norway, and Sweden for the first time. Google now has a comprehensive portfolio of devices and services, for your home and for on the go, and we hope you’ll love this latest generation of products.

Take a look at our new Pixel portfolio, made to be helpful

From phones and smartwatches to tablets and laptops — our day-to-day lives can be filled with so many devices, and dealing with them should be easy. This is why we’re focused on building hardware and software that work together to anticipate and react to your requests, so you don’t have to spend time fussing with technology.

To bring this vision to life, we’ve spent years focusing on ambient computing and how it can help us build technology that fades into the background, while being more useful than ever. Today at I/O, I shared several important updates to our hardware portfolio that lay the groundwork for creating a family of devices that not only work better together, but work together for you.

Meet the new Pixel portfolio

We’ve thoughtfully designed the Pixel portfolio so the helpfulness and intelligence of Google can adapt to you in a non-intrusive way. This is all possible thanks to multi-device work from the Android team combined with our work to layer cutting-edge AI research and helpful software and services onto our devices. And of course, we always tightly integrate powerful data security directly into our hardware.

Pixel products grouped together on a white background. Products include Pixel Bud Pros, the Google Pixel Watch and Pixel phones.

Last year we launched Google Tensor, our first custom-designed mobile system on a chip (SoC), to create a common platform for our Pixel phones. The first Pixels built with Tensor, Pixel 6 and Pixel 6 Pro, are the fastest selling Pixel phones to date. And today we introduced the new Pixel 6a, which has the same Tensor processor and industry-leading security from our Titan M2 chip.

Our Pixel Buds are designed to perfectly complement your Pixel phone, and we’re excited to expand the earbuds offerings with Pixel Buds Pro. These premium earbuds include a new, custom 6-core audio chip that runs Google-developed algorithms — all tuned by our in-house audio engineering team.

A sneak peek of what’s to come

Building on our ambient computing vision, we’re focused on how Pixel devices can be even more helpful to you — now and in the future. Today, we gave a preview of our new Google Pixel Watch — the first watch we’ve built inside and out. It has a bold circular, domed design, a tactile crown, recycled stainless steel and customizable bands that easily attach. With this watch, you’ll get the new Wear OS by Google experience and Fitbit’s industry-leading health and fitness tools — right on your wrist. Google Pixel Watch is a natural extension of the Pixel family, providing help whenever and wherever you need it. It will be available this fall, and we’ll share more details in the coming months.

Animated GIF showing the Google Pixel Watch with a white band.

We also previewed our Pixel 7 phones, coming this fall.[42f7f0]Our next version of Google Tensor will power these devices, which are built for those who want the latest technology and fastest performance.

And finally, we shared an early look at our Android tablet, powered by Google Tensor.[a9d69b]Built to be the perfect companion for your Pixel phone, our tablet will blend into your day-to-day routine and help connect the moments you’re on the go with the moments you’re at home. We hope to have more to share here in 2023, so stay tuned.

We’re building out the Pixel portfolio to give you more options for varying budgets and needs. I can’t wait for everyone to see for themselves how helpful these devices and technology can be — from wearables, phones and tablets to audio and smart home technology. And if you’re headed to the New York area, you can see these devices in action at our second Google Store that’s opening this summer in Brooklyn.

Google acquires Raxium

Today we’re announcing that Google has acquired Raxium, an innovator in single panel MicroLED display technologies. The team at Raxium has spent five years creating miniaturized, cost-effective and energy efficient high-resolution displays that have laid the foundation for future display technologies. Raxium’s technical expertise in this area will play a key role as we continue to invest in our hardware efforts.

Raxium is based in Fremont, California and will join Google’s Devices & Services team. We’re thrilled to have the team at Raxium on board to help further our goal of building helpful devices and services to improve people’s daily lives.

Google Tensor debuts on the new Pixel 6 this fall

In 2016, we launched the first Pixel. Our goal was to give people a more helpful, smarter phone. Over the years, we introduced features like HDR+ andNight Sight, which used artificial intelligence (AI) to create beautiful images with computational photography. In later years, we applied powerful speech recognition models to build Recorder, which can record, transcribe and search for audio clips, all on device.

AI is the future of our innovation work, but the problem is we’ve run into computing limitations that prevented us from fully pursuing our mission. So we set about building a technology platform built for mobile that enabled us to bring our most innovative AI and machine learning (ML) to our Pixel users. We set out to make our own System on a Chip (SoC) to power Pixel 6. And now, years later, it’s almost here. 

Tensor is our first custom-built SoC specifically for Pixel phones, and it will power the Pixel 6 and Pixel 6 Pro later this fall.

Google Tensor

Pixel 6 and Pixel 6 Pro

Pixel 6 and Pixel 6 Pro debut this fall, and that’s when we'll share all the details we normally release at launch like new features, technical specs and pricing and availability. But today, we’re giving you a preview of what’s to come. 

Industrial design

These new phones redefine what it means to be a Pixel. From the new design that combines the same beautiful aesthetic across software and hardware with Android 12, to the new Tensor SoC, everything about using the Pixel is better.

We also upgraded the rear camera system. The improved sensors and lenses are now too big to fit into the traditional square — so the new design gives the whole camera system a new home with the camera bar. 

Pixel 6 and Pixel 6 Pro

The Pixel 6 and Pixel 6 Pro have new materials and finishes, too — like the Pro’s light polished aluminum frame, and the 6’s matte aluminum finish. And they both feel great in your hand. 

Material You

Google announced Android 12 and the new Material You design language at Google I/O. With Material You, we’re mixing color science with years of work in interaction design and engineering. These UI updates are grounded in the new animation and design framework — to make using your Pixel feel incredibly natural because everything runs smoothly on the Tensor chip. 

Tensor 

Tensor was built for how people use their phones today and how people will use them in the future. As more and more features are powered by AI and ML it’s not simply about adding more computing resources, it’s about using that ML to unlock specific experiences for our Pixel users.


The team that designed our silicon wanted to make Pixel even more capable. For example, with Tensor we thought about every piece of the chip and customized it to run Google's computational photography models. For users, this means entirely new features, plus improvements to existing ones. 


Tensor enables us to make the Google phones we’ve always envisioned —  phones that keep getting better, while tapping the most powerful parts of Google, all in a highly personalized experience. And with Tensor’s new security core and Titan M2, Pixel 6 will have the most layers of hardware security in any phone**.


You’ll see this in everything from the completely revamped camera system to speech recognition and much more. So whether you're trying to capture that family photo when your kids won’t stand still, or communicate with a relative in another language, Pixel will be there — and it will be more helpful than ever. We look forward to sharing more about Pixel 6 and Pixel 6 Pro later this year. 


* These devices have not been authorized as required by the rules of the Federal Communications Commission or other regulators. These devices may not be sold or otherwise distributed until required legal authorizations have been obtained

**Based on a count of independent hardware security subsystems and components.

Google Tensor debuts on the new Pixel 6 this fall

In 2016, we launched the first Pixel. Our goal was to give people a more helpful, smarter phone. Over the years, we introduced features like HDR+ andNight Sight, which used artificial intelligence (AI) to create beautiful images with computational photography. In later years, we applied powerful speech recognition models to build Recorder, which can record, transcribe and search for audio clips, all on device.

AI is the future of our innovation work, but the problem is we’ve run into computing limitations that prevented us from fully pursuing our mission. So we set about building a technology platform built for mobile that enabled us to bring our most innovative AI and machine learning (ML) to our Pixel users. We set out to make our own System on a Chip (SoC) to power Pixel 6. And now, years later, it’s almost here. 

Tensor is our first custom-built SoC specifically for Pixel phones, and it will power the Pixel 6 and Pixel 6 Pro later this fall.

Google Tensor

Pixel 6 and Pixel 6 Pro

Pixel 6 and Pixel 6 Pro debut this fall, and that’s when we'll share all the details we normally release at launch like new features, technical specs and pricing and availability. But today, we’re giving you a preview of what’s to come. 

Industrial design

These new phones redefine what it means to be a Pixel. From the new design that combines the same beautiful aesthetic across software and hardware with Android 12, to the new Tensor SoC, everything about using the Pixel is better.

We also upgraded the rear camera system. The improved sensors and lenses are now too big to fit into the traditional square — so the new design gives the whole camera system a new home with the camera bar. 

Pixel 6 and Pixel 6 Pro

The Pixel 6 and Pixel 6 Pro have new materials and finishes, too — like the Pro’s light polished aluminum frame, and the 6’s matte aluminum finish. And they both feel great in your hand. 

Material You

Google announced Android 12 and the new Material You design language at Google I/O. With Material You, we’re mixing color science with years of work in interaction design and engineering. These UI updates are grounded in the new animation and design framework — to make using your Pixel feel incredibly natural because everything runs smoothly on the Tensor chip. 

Tensor 

Tensor was built for how people use their phones today and how people will use them in the future. As more and more features are powered by AI and ML it’s not simply about adding more computing resources, it’s about using that ML to unlock specific experiences for our Pixel users.


The team that designed our silicon wanted to make Pixel even more capable. For example, with Tensor we thought about every piece of the chip and customized it to run Google's computational photography models. For users, this means entirely new features, plus improvements to existing ones. 


Tensor enables us to make the Google phones we’ve always envisioned —  phones that keep getting better, while tapping the most powerful parts of Google, all in a highly personalized experience. And with Tensor’s new security core and Titan M2, Pixel 6 will have the most layers of hardware security in any phone**.


You’ll see this in everything from the completely revamped camera system to speech recognition and much more. So whether you're trying to capture that family photo when your kids won’t stand still, or communicate with a relative in another language, Pixel will be there — and it will be more helpful than ever. We look forward to sharing more about Pixel 6 and Pixel 6 Pro later this year. 


* These devices have not been authorized as required by the rules of the Federal Communications Commission or other regulators. These devices may not be sold or otherwise distributed until required legal authorizations have been obtained

**Based on a count of independent hardware security subsystems and components.

Google completes Fitbit acquisition

For more than a decade, Fitbit has helped people around the world live healthier, more active lives. A clear pioneer in the industry, Fitbit built a vibrant community of more than 29 million active users by creating amazing wearable devices and immersive wellness experiences. Today, I’m excited to announce that Google has completed its acquisition of Fitbit and I want to personally welcome this talented team to Google.


Fitbit's latest and most advanced health and fitness smartwatch, Fitbit Sense, features stress management tools and new ways to manage your heart health, including an ECG app to assess heart rhythm for signs of atrial fibrillation (AFib). And with its latest tracker, Inspire 2, Fitbit brought an enhanced design and features, including Active Zone Minutes, to its most accessible device. Fitbit added a new Health Metrics dashboard in the Fitbit app which lets you track and see changes in heart rate variability, breathing rate and oxygen saturation. These newest devices and services help you better manage your health and wellness, and when combined with Fitbit Premium’s personalized insights, content and actionable guidance, you have everything you need to reach your goals.


Technology can change the way people manage their health and wellness, and that's especially important these days. We’ll work closely to create new devices and services that help you enhance your knowledge, success, health and happiness. Your privacy and security are paramount to achieving this and we are committed to protecting your health information and putting you in control of your data. 


This deal has always been about devices, not data, and we’ve been clear since the beginning that we will protect Fitbit users’ privacy. We worked with global regulators on an approach which safeguards consumers' privacy expectations, including a series of binding commitments that confirm Fitbit users’ health and wellness data won't be used for Google ads and this data will be separated from other Google ads data. We’ll also maintain access to Android APIs that enable devices like fitness trackers and smart watches to interoperate with Android smartphones, and we’ll continue to allow Fitbit users to choose to connect to third-party services so you’ll still be able to sync your favorite health and fitness apps to your Fitbit account. These commitments will be implemented globally so that all consumers can benefit from them. We’ll also continue to work with regulators around the world so that they can be assured that we are living up to these commitments. 


Together, we can make health and wellness more accessible to more people. We’re confident the combination of Fitbit’s leading technology, product expertise and health and wellness innovation with the best of Google’s AI, software and hardware will drive more competition in wearables and make the next generation of devices better and more affordable. For more on what this partnership means for Fitbit and its community of millions of users, please read Fitbit CEO James Park’s letter to customers.

An update on Fitbit

Last year, we announced that Google entered into an agreement to acquire Fitbit to help spur innovation in wearable devices and build products that help people lead healthier lives. As we continue to work with regulators to answer their questions, we wanted to share more about how we believe this deal will increase choice, and create engaging products and helpful experiences for consumers.

There's vibrant competition when it comes to smartwatches and fitness trackers, with Apple, Samsung, Garmin, Fossil, Huawei, Xiaomi and many others offering numerous products at a range of prices. We don’t currently make or sell wearable devices like these today. We believe the combination of Google and Fitbit's hardware efforts will increase competition in the sector, making the next generation of devices better and more affordable. 

This deal is about devices, not data. We’ve been clear from the beginning that we will not use Fitbit health and wellness data for Google ads. We recently offered to make a legally binding commitment to the European Commission regarding our use of Fitbit data. As we do with all our products, we will give Fitbit users the choice to review, move or delete their data. And we’ll continue to support wide connectivity and interoperability across our and other companies’ products. 

We appreciate the opportunity to work with the European Commission on an approach that addresses consumers' expectations of their wearable devices. We’re confident that by working closely with Fitbit’s team of experts, and bringing together our experience in AI, software and hardware, we can build compelling devices for people around the world.

Our focus on helpful devices: Google acquires North

Today we're announcing that Google has acquired North, a pioneer in human computer interfaces and smart glasses. They've built a strong technology foundation, and we're excited to have North join us in our broader efforts to build helpful devices and services.


From 10 blue links on a PC, to Maps on your mobile phone, to Google Nest Hub sharing a recipe in the kitchen, Google has always strived to be helpful to people in their daily lives. We’re building towards a future where helpfulness is all around you, where all your devices just work together and technology fades into the background. We call this ambient computing.


North’s technical expertise will help as we continue to invest in our hardware efforts and ambient computing future. They'll join the Google team based in Kitchener-Waterloo, Canada—North’s hometown and an area with impressive tech talent. We're excited to welcome our new colleagues, and committed to the growing global tech community of Kitchener-Waterloo. For more on what this announcement means for North and its community of customers and partners, read this blog post from North’s founders.


Helping more people with wearables: Google to acquire Fitbit

Today, we’re announcing that Google has entered into a definitive agreement to acquire Fitbit, a leading wearables brand.


We believe technology is at its best when it can fade into the background, assisting you throughout your day whenever you need it. Wearable devices, like smartwatches and fitness trackers, do just that—you can easily see where your next meeting is with just a glance of an eye or monitor your daily activity right from your wrist.


Over the years, Google has made progress with partners in this space with Wear OS and Google Fit, but we see an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market. Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users. By working closely with Fitbit’s team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world.


Google aspires to create tools that help people enhance their knowledge, success, health and happiness. This goal is closely aligned with Fitbit’s long-time focus on wellness and helping people live healthier, more active lives. But to get this right, privacy and security are paramount. When you use our products, you’re trusting Google with your information. We understand this is a big responsibility and we work hard to protect your information, put you in control and give you transparency about your data. Similar to our other products, with wearables, we will be transparent about the data we collect and why. We will never sell personal information to anyone. Fitbit health and wellness data will not be used for Google ads. And we will give Fitbit users the choice to review, move, or delete their data. 


Three and a half years ago, I joined Google to create compelling consumer devices and services for people around the world. Our hardware business is still relatively young, but we’ve built a strong foundation of capabilities and products, including Pixel smartphones and Pixelbooks, Nest family of devices for the home, and more. Google also remains committed to Wear OS and our ecosystem partners, and we plan to work closely with Fitbit to combine the best of our respective smartwatch and fitness tracker platforms. Looking ahead, we’re inspired by the opportunity to team with Fitbit to help more people with wearables. 


This blog post includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by phrases such as Alphabet, Google or management “believes,” “expects,” “anticipates,” “foresees,” “forecasts,” “estimates” or other words or phrases of similar import. Similarly, statements herein that describe the proposed transaction, including its financial impact, and other statements of management’s beliefs, intentions or goals also are forward-looking statements. It is uncertain whether any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do, what impact they will have on the results of operations and financial condition of the combined companies or the price of Alphabet or Fitbit’s stock. These forward-looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those indicated in such forward-looking statements, including but not limited to the ability of the parties to consummate the proposed transaction and the satisfaction of the conditions precedent to consummation of the proposed transaction, including the ability to secure regulatory approvals at all or in a timely manner; the ability of Google to successfully integrate Fitbit’s operations, product lines and technology; the ability of Google to implement its plans, forecasts and other expectations with respect to Fitbit’s business after the completion of the transaction and realize additional opportunities for growth and innovation; and the other risks and important factors contained and identified in Alphabet’s filings with the Securities and Exchange Commission (the "SEC"), any of which could cause actual results to differ materially from the forward-looking statements. The forward-looking statements included in this blog post are made only as of the date hereof. Google and Alphabet undertake no obligation to update the forward-looking statements to reflect subsequent events or circumstances.