Posted by Jeanine Banks – VP & General Manager, Developer X, and Head of Developer Relations
Google I/O is arriving this year on May 14th and you’re invited to join us online! I/O offers something for everyone, whether you are developing a new application, modernizing an existing one, or transforming it into a business.
The Gemini era unlocks new possibilities for developers to build creative and productive AI-enabled applications. I/O is where you’ll hear how you can get from idea to production AI applications faster. We’re excited to share what’s new for mobile, web, and multiplatform development, and how to scale your applications in the cloud. You will be able to dive deeper into topics that interest you with over 100 sessions, workshops, codelabs, and demos.
Visit the Google I/O site and register to stay informed about I/O and other related events coming soon. The livestreamed keynotes start May 14 at 10am PT, so mark your calendar.
Posted by Jeanine Banks – VP & General Manager, Developer X, and Head of Developer Relations
Google I/O is arriving this year on May 14th and you’re invited to join us online! I/O offers something for everyone, whether you are developing a new application, modernizing an existing one, or transforming it into a business.
The Gemini era unlocks new possibilities for developers to build creative and productive AI-enabled applications. I/O is where you’ll hear how you can get from idea to production AI applications faster. We’re excited to share what’s new for mobile, web, and multiplatform development, and how to scale your applications in the cloud. You will be able to dive deeper into topics that interest you with over 100 sessions, workshops, codelabs, and demos.
Visit the Google I/O site and register to stay informed about I/O and other related events coming soon. The livestreamed keynotes start May 14 at 10am PT, so mark your calendar.
Selected game studios from around the world will take part in the 10-week accelerator designed to take their businesses to the next level on Google Play. The program includes:
A series of online masterclasses, talks and gaming workshops hosted by industry leaders
Mentorship sessions covering a broad variety of topics including technical development, gameplay and team leadership
Access to gaming experts from Google and leading studios
Due to the number of impressive applications, we’ve doubled this year’s class size from 30 to 60 studios. Without further ado, meet the class of 2024 and join us in congratulating them!
Americas
Logisk Studio Attu Sprocket Games Blu Studios
Highpoint Games D20 Studios Supernova Games Cafundó Creative Studio Hyperthought Games Inc. North Star Digital Studios Theia Studios Aurecas Games Mana Burn 67 Bits Retora Games Ocarina Studios WonderLegend Games EiP Game Studio
Asia Pacific
CLOVER-FI Games Crimzen Red Studios QueseraGames Co., Ltd. Gonggamore Contents Inc. ONDOT INC LiberalDust Studio Boxcat Whoyaho Corp. Blackhammer Algorocks Own Games Kudos Games Appspace Solutions Lentera Nusantara Dunali Games Hexpion Dreams Studio Panthera Studio Lunarite Studio Npckc ONDI Games Playdew Niku Games Studio Avian Hearts Studios Pvt. Ltd WASD Interactive
Europe, Middle East & Africa
First Pick Studios Pank0 Big Loop Studios BaldrickSoft RPG games Airapport Post Physical WALKME MOBILE SOLUTIONS Iteration One Veryo Studios Monster League TERAHYPE 3Hills Gravity Code Torpor Games Nordic Stone Studio TruePlayers Pineapple on Pizza Studios
Congratulations again to all the founders selected; we can’t wait to see your games grow on our platform.
We’re committed to helping app and game businesses of all sizes reach their full potential. Discover more about Google Play’s programs, resources and tools for indie games developers.
Posted by Tatiana van Maaren – Global T&S Partnerships Lead, Privacy & Security, May Smith - Product Manager, and Anita Issagholyan – Policy Lead
With millions of developers relying on our platform, Google Play is committed to keeping our ecosystem safe for everyone. That’s why, in addition to our ongoing investments in app privacy and security, we also continuously update our policies to respond to new challenges and user expectations.
For example, we recently introduced a new account deletion policy with required disclosures within the Data Safety section on the Play Store. Deleting an account should be as easy as creating one, so the new policy requires developers to provide information and web resources that help users to manage their data and understand an app's deletion practices.
To help you build trust and design a user-friendly experience that helps meet our policy requirements, consider these 5 best practices when implementing your account deletion solution.
1. Make it seamless
Users prefer a simple and straightforward account deletion flow. Although users know that more steps may follow (such as authentication) navigating multiple screens before the deletion page can be a significant barrier and create negative feelings for the user. Consider providing your account deletion option on an account settings page or place a prominent button on the home screen. Design the flow with discoverability in mind by taking the user directly to the deletion process.
2. Allow automatic deletion
Users feel that if they can create an account without talking to a customer service agent, they should be able to delete their account online, too. If automation is not on your roadmap just yet, consider a step-by-step deletion request form or a dedicated page to connect users with customer support.
3. Offer guidance and explain potential implications
Users delete their accounts for various reasons, some of which may be better resolved another way. Early in your deletion flow, point your users toward a Help Center article that explains how your deletion process works in simple terms, including any potential consequences. For example, make it clear if your users will need to pause their payment method before deleting the account, or download any account data they want to keep. Helping your users understand the process in advance can prevent accidental deletions. For those who do change their minds, consider offering a way to recover their accounts within a reasonable timeframe.
Here’s an example of how Play Store Developer, Canva, has designed the in-app deletion flow to explain potential consequences of account deletion:
User journey on the Canva app
“User data privacy has always been important for us. We’ve always been intentional about our approach in optimizing the Canva app so our users can have more transparency and control over their data. We’re welcoming these new requirements from the Play store as we know this new flow will elevate users’ trust in our app and benefit our business in the long term.” - Will Currie, Software Engineer, Canva
4. Confirm account deletion
Sometimes users misunderstand whether the account itself or just data collected by the app was deleted in the deletion process. Users often think that the data your app stored in the cloud will automatically be deleted at the same time as account deletion. Since it may take time to remove account data from internal company systems or comply with data retention requirements in different regions, transparency about the process can help you maintain trust in your brand and make it more likely for users to return in the future.
Here’s SYBO Games, has designed their web deletion in-app deletion flow:
User journey on the SYBO Games web resource
“We are always striving to ensure that our games provide a fun user experience, built on a solid data protection foundation. When we learned about the new account deletion update on Google Play, we thought this was a great step forward to ensure that the entire developer ecosystem optimizes for user safety. We encourage developers to carve out time to embrace these improvements and prioritize regular privacy check-ins.” - Elizabeth Ann Schweitzer, Games Compliance Manager, SYBO Games
5. Don’t forget user engagement
This is a great opportunity to connect with your users at a critical moment. Make sure users who have uninstalled your app can easily remove their accounts through a web resource without needing to reinstall the app. You can also invite them to complete a survey or provide feedback on their decision.
Protecting users' data is essential for building trust and loyalty. By updating the Data Safety section on Google Play and continuing to optimize user experience for account deletion, you can strengthen trust in your company while striving for the highest level of user data protection.
Thank you for your continued collaboration and feedback in developing this data transparency feature and in helping make Google Play safe for all.
When environmental science student Caitlin returned home from a trip monitoring sea turtles in Western Australia, she was inspired to create a conservation tool that could improve tracking of the species. She connected with a French developer and fellow marine life enthusiast Nicolas to design their app We Spot Turtles!, allowing anyone to support tracking efforts by uploading pictures of them spotted in the wild.
Caitlin and Nicolas shared their journey in our latest film for #WeArePlay, which showcases the amazing stories behind apps and games on Google Play. We caught up with the pair to find out more about their passion and how they are making strides towards advancing sea turtle conservation.
Tell us about how you both got interested in sea turtle conservation?
Caitlin: A few years ago, I did a sea turtle monitoring program for the Department of Biodiversity, Conservation and Attractions in Western Australia. It was probably one of the most magical experiences of my life. After that, I decided I only really wanted to work with sea turtles.
Nicolas: In 2010, in French Polynesia, I volunteered with a sea turtle protection project. I was moved by the experience, and when I came back to France, I knew I wanted to use my tech background to create something inspired by the trip.
How did these experiences lead you to create We Spot Turtles!?
Caitlin: There are seven species of sea turtle, and all are critically endangered. Or rather there’s not enough data on them to inform an accurate endangerment status. This means the needs of the species are going unmet and sea turtles are silently going extinct. Our inspiration is essentially to better track sea turtles so that conservation can be improved.
Nicolas: When I returned to France after monitoring sea turtles, I knew I wanted to make an app inspired by my experience. However, I had put the project on hold for a while. Then, when a friend sent me Caitlin’s social media post looking for a developer for a sea turtle conservation app, it re-ignited my inspiration, and we teamed up to make it together.
What does We Spot Turtles! do?
Caitlin: Essentially, members of the public upload images of sea turtles they spot – and even get to name them. Then, the app automatically geolocates, giving us a date and timestamp of when and where the sea turtle was located. This allows us to track turtles and improve our conservation efforts.
How do you use artificial intelligence in the app?
Caitlin: The advancements in AI in recent years have given us the opportunity to make a bigger impact than we would have been able to otherwise. The machine learning model that Nicolas created uses the facial scale and pigmentations of the turtles to not only identify its species, but also to give that sea turtle a unique code for tracking purposes. Then, if it is photographed by someone else in the future, we can see on the app where it's been spotted before.
How has Google Play supported your journey?
Caitlin: Launching our app on Google Play has allowed us to reach a global audience. We now have communities in Exmouth in Western Australia, Manly Beach in Sydney, and have 6 countries in total using our app already. Without Google Play, we wouldn't have the ability to connect on such a global scale.
Nicolas: I’m a mobile application developer and I use Google’s Flutter framework. I knew Google Play was a good place to release our title as it easily allows us to work on the platform. As a result, we’ve been able to make the app great.
What do you hope to achieve with We Spot Turtles!?
Caitlin: We Spot Turtles! puts data collection in the hands of the people. It’s giving everyone the opportunity to make an impact in sea turtle conservation. Because of this, we believe that we can massively alter and redefine conservation efforts and enhance people’s engagement with the natural world.
What are your plans for the future?
Caitlin: Nicolas and I have some big plans. We want to branch out into other species. We'd love to do whale sharks, birds, and red pandas. Ultimately, we want to achieve our goal of improving the conservation of various species and animals around the world.
Discover other inspiring app and game founders featured in #WeArePlay.
When environmental science student Caitlin returned home from a trip monitoring sea turtles in Western Australia, she was inspired to create a conservation tool that could improve tracking of the species. She connected with a French developer and fellow marine life enthusiast Nicolas to design their app We Spot Turtles!, allowing anyone to support tracking efforts by uploading pictures of them spotted in the wild.
Caitlin and Nicolas shared their journey in our latest film for #WeArePlay, which showcases the amazing stories behind apps and games on Google Play. We caught up with the pair to find out more about their passion and how they are making strides towards advancing sea turtle conservation.
Tell us about how you both got interested in sea turtle conservation?
Caitlin: A few years ago, I did a sea turtle monitoring program for the Department of Biodiversity, Conservation and Attractions in Western Australia. It was probably one of the most magical experiences of my life. After that, I decided I only really wanted to work with sea turtles.
Nicolas: In 2010, in French Polynesia, I volunteered with a sea turtle protection project. I was moved by the experience, and when I came back to France, I knew I wanted to use my tech background to create something inspired by the trip.
How did these experiences lead you to create We Spot Turtles!?
Caitlin: There are seven species of sea turtle, and all are critically endangered. Or rather there’s not enough data on them to inform an accurate endangerment status. This means the needs of the species are going unmet and sea turtles are silently going extinct. Our inspiration is essentially to better track sea turtles so that conservation can be improved.
Nicolas: When I returned to France after monitoring sea turtles, I knew I wanted to make an app inspired by my experience. However, I had put the project on hold for a while. Then, when a friend sent me Caitlin’s social media post looking for a developer for a sea turtle conservation app, it re-ignited my inspiration, and we teamed up to make it together.
What does We Spot Turtles! do?
Caitlin: Essentially, members of the public upload images of sea turtles they spot – and even get to name them. Then, the app automatically geolocates, giving us a date and timestamp of when and where the sea turtle was located. This allows us to track turtles and improve our conservation efforts.
How do you use artificial intelligence in the app?
Caitlin: The advancements in AI in recent years have given us the opportunity to make a bigger impact than we would have been able to otherwise. The machine learning model that Nicolas created uses the facial scale and pigmentations of the turtles to not only identify its species, but also to give that sea turtle a unique code for tracking purposes. Then, if it is photographed by someone else in the future, we can see on the app where it's been spotted before.
How has Google Play supported your journey?
Caitlin: Launching our app on Google Play has allowed us to reach a global audience. We now have communities in Exmouth in Western Australia, Manly Beach in Sydney, and have 6 countries in total using our app already. Without Google Play, we wouldn't have the ability to connect on such a global scale.
Nicolas: I’m a mobile application developer and I use Google’s Flutter framework. I knew Google Play was a good place to release our title as it easily allows us to work on the platform. As a result, we’ve been able to make the app great.
What do you hope to achieve with We Spot Turtles!?
Caitlin: We Spot Turtles! puts data collection in the hands of the people. It’s giving everyone the opportunity to make an impact in sea turtle conservation. Because of this, we believe that we can massively alter and redefine conservation efforts and enhance people’s engagement with the natural world.
What are your plans for the future?
Caitlin: Nicolas and I have some big plans. We want to branch out into other species. We'd love to do whale sharks, birds, and red pandas. Ultimately, we want to achieve our goal of improving the conservation of various species and animals around the world.
Discover other inspiring app and game founders featured in #WeArePlay.
When environmental science student Caitlin returned home from a trip monitoring sea turtles in Western Australia, she was inspired to create a conservation tool that could improve tracking of the species. She connected with a French developer and fellow marine life enthusiast Nicolas to design their app We Spot Turtles!, allowing anyone to support tracking efforts by uploading pictures of them spotted in the wild.
Caitlin and Nicolas shared their journey in our latest film for #WeArePlay, which showcases the amazing stories behind apps and games on Google Play. We caught up with the pair to find out more about their passion and how they are making strides towards advancing sea turtle conservation.
Tell us about how you both got interested in sea turtle conservation?
Caitlin: A few years ago, I did a sea turtle monitoring program for the Department of Biodiversity, Conservation and Attractions in Western Australia. It was probably one of the most magical experiences of my life. After that, I decided I only really wanted to work with sea turtles.
Nicolas: In 2010, in French Polynesia, I volunteered with a sea turtle protection project. I was moved by the experience, and when I came back to France, I knew I wanted to use my tech background to create something inspired by the trip.
How did these experiences lead you to create We Spot Turtles!?
Caitlin: There are seven species of sea turtle, and all are critically endangered. Or rather there’s not enough data on them to inform an accurate endangerment status. This means the needs of the species are going unmet and sea turtles are silently going extinct. Our inspiration is essentially to better track sea turtles so that conservation can be improved.
Nicolas: When I returned to France after monitoring sea turtles, I knew I wanted to make an app inspired by my experience. However, I had put the project on hold for a while. Then, when a friend sent me Caitlin’s social media post looking for a developer for a sea turtle conservation app, it re-ignited my inspiration, and we teamed up to make it together.
What does We Spot Turtles! do?
Caitlin: Essentially, members of the public upload images of sea turtles they spot – and even get to name them. Then, the app automatically geolocates, giving us a date and timestamp of when and where the sea turtle was located. This allows us to track turtles and improve our conservation efforts.
How do you use artificial intelligence in the app?
Caitlin: The advancements in AI in recent years have given us the opportunity to make a bigger impact than we would have been able to otherwise. The machine learning model that Nicolas created uses the facial scale and pigmentations of the turtles to not only identify its species, but also to give that sea turtle a unique code for tracking purposes. Then, if it is photographed by someone else in the future, we can see on the app where it's been spotted before.
How has Google Play supported your journey?
Caitlin: Launching our app on Google Play has allowed us to reach a global audience. We now have communities in Exmouth in Western Australia, Manly Beach in Sydney, and have 6 countries in total using our app already. Without Google Play, we wouldn't have the ability to connect on such a global scale.
Nicolas: I’m a mobile application developer and I use Google’s Flutter framework. I knew Google Play was a good place to release our title as it easily allows us to work on the platform. As a result, we’ve been able to make the app great.
What do you hope to achieve with We Spot Turtles!?
Caitlin: We Spot Turtles! puts data collection in the hands of the people. It’s giving everyone the opportunity to make an impact in sea turtle conservation. Because of this, we believe that we can massively alter and redefine conservation efforts and enhance people’s engagement with the natural world.
What are your plans for the future?
Caitlin: Nicolas and I have some big plans. We want to branch out into other species. We'd love to do whale sharks, birds, and red pandas. Ultimately, we want to achieve our goal of improving the conservation of various species and animals around the world.
Discover other inspiring app and game founders featured in #WeArePlay.
Posted by Lidia Gaymond – Product Manager, Google Play
For years, Google Play has helped users enjoy the latest versions of your app through auto-updates or in-app updates. While most users update their apps this way, some may still be stuck on outdated, unsupported or broken versions of your app.
Play recovery tools allow you to prompt users running specific versions of your app to update every time they restart the app.
Note: Images are examples and subject to change
To use this new feature, log into Google Play Console and head to your Releases or to the App Bundle Explorer page, where you can select the app versions where you want to deliver the prompts. Alternatively, the feature is also available via the Play Developer API, and will soon be extended to allow you to target multiple app versions at once. Please note that the version you want to deploy the prompt to needs to be built as an app bundle.
You can then narrow your targeting criteria by country or Android version (if required), with no prior integration necessary.
Currently, over 50% of users are responding to the prompts, enabling more users to get the best experience of your apps.
After prompting users to update, you can use Play Console's recovery tools to edit your update configuration, view its progress, or cancel the recovery action altogether. Learn more about the feature here and start using it today!
Being trapped inside a house following a major earthquake as a child motivated Álvaro to research and improve the outcomes of destructive, large-scale quakes in Mexico. Using SkyAlert technology, sensors detect and report warnings of incoming earthquakes, giving people valuable time to prepare and get to safety.
Álvaro shared his story in our latest film for #WeArePlay, which spotlights the founders and creatives behind inspiring apps and games on Google Play. We caught up with him to find out his motivations for SkyAlert, the impact the app’s had and what his future plans are.
What was the inspiration behind SkyAlert?
Being in Colima near the epicenter of a massive earthquake as a kid had a huge impact on me. I remember feeling powerless to nature and very vulnerable watching everything falling apart around me. I was struck by how quick and smart you had to be to get to a safe place in time. I remember hugging my family once it was over and looking towards the sea to watch out for an impending tsunami – which fortunately didn’t hit my region badly. It was at this moment that I became determined to find out what had caused this catastrophe and what could be done to prevent it being so destructive another time.
Through my research, I learned that Mexico sits on five tectonic plates and, as a result, it is particularly prone to earthquakes. In fact, there've been seven major quakes in the last seven years, with hundreds losing their lives. Reducing the threat of earthquakes is my number one goal and the motivation behind SkyAlert. The technology we’ve developed can detect the warning signs of an earthquake early on, deliver alerts to vulnerable people and hopefully save lives.
How does SkyAlert work exactly?
SkyAlert collects data from a network of sensors and translates that information into alerts. People can put their zip code in order to filter updates for their locality. We’re constantly investing in getting the most reliable and fast technology available so we can make the service as timely and effective as possible.
Did you always imagine you’d be an entrepreneur?
Since I was a kid I knew I wanted to be an entrepreneur. This was inspired by my grandfather who ran a large candy company with factories all over Mexico. However, what I really wanted, beyond just running my own company, was to have a positive social impact and change lives for the better: a feat I feel proud to have achieved with SkyAlert.
How is Google Play helping your app to grow?
Being on Google Play helps us to reach the maximum number of people. We’ve achieved some amazing numbers in the last 10 years through Google Play, with over 7 million downloads. With 35% of our income coming from Google Play, this reach has helped us invest in new technologies and sensors.
We also often receive advice from Google Play and they invite us to meetings to tell us how to do better and how to make the most of the platform. Google Play is a close partner that we feel really takes care of us.
What impact has SkyAlert had on the people of Mexico?
The biggest advantage of SkyAlert is that it can help them prepare for an earthquake. In 2017, we were able to notify people of a massive quake 12 seconds before it hit Mexico City. At least with those few seconds, many were able to get themselves to a safe place. Similarly, with a large earthquake in Oaxaca, we were able to give a warning of over a minute, allowing teachers to get students in schools away from infrastructure – saving kids’ lives.
Also, many find having SkyAlert on their phone gives them peace of mind, knowing they’ll have some warning before an earthquake strikes. This can be very reassuring.
What does the future look like for SkyAlert?
We’re working hard to expand our services into new risk areas like flooding, storms and wildfires. The hope is to become a global company that can deliver alerts on a variety of natural phenomena in countries around the world.
Read more about Álvaro and other inspiring app and game founders featured in #WeArePlay.
Being trapped inside a house following a major earthquake as a child motivated Álvaro to research and improve the outcomes of destructive, large-scale quakes in Mexico. Using SkyAlert technology, sensors detect and report warnings of incoming earthquakes, giving people valuable time to prepare and get to safety.
Álvaro shared his story in our latest film for #WeArePlay, which spotlights the founders and creatives behind inspiring apps and games on Google Play. We caught up with him to find out his motivations for SkyAlert, the impact the app’s had and what his future plans are.
What was the inspiration behind SkyAlert?
Being in Colima near the epicenter of a massive earthquake as a kid had a huge impact on me. I remember feeling powerless to nature and very vulnerable watching everything falling apart around me. I was struck by how quick and smart you had to be to get to a safe place in time. I remember hugging my family once it was over and looking towards the sea to watch out for an impending tsunami – which fortunately didn’t hit my region badly. It was at this moment that I became determined to find out what had caused this catastrophe and what could be done to prevent it being so destructive another time.
Through my research, I learned that Mexico sits on five tectonic plates and, as a result, it is particularly prone to earthquakes. In fact, there've been seven major quakes in the last seven years, with hundreds losing their lives. Reducing the threat of earthquakes is my number one goal and the motivation behind SkyAlert. The technology we’ve developed can detect the warning signs of an earthquake early on, deliver alerts to vulnerable people and hopefully save lives.
How does SkyAlert work exactly?
SkyAlert collects data from a network of sensors and translates that information into alerts. People can put their zip code in order to filter updates for their locality. We’re constantly investing in getting the most reliable and fast technology available so we can make the service as timely and effective as possible.
Did you always imagine you’d be an entrepreneur?
Since I was a kid I knew I wanted to be an entrepreneur. This was inspired by my grandfather who ran a large candy company with factories all over Mexico. However, what I really wanted, beyond just running my own company, was to have a positive social impact and change lives for the better: a feat I feel proud to have achieved with SkyAlert.
How is Google Play helping your app to grow?
Being on Google Play helps us to reach the maximum number of people. We’ve achieved some amazing numbers in the last 10 years through Google Play, with over 7 million downloads. With 35% of our income coming from Google Play, this reach has helped us invest in new technologies and sensors.
We also often receive advice from Google Play and they invite us to meetings to tell us how to do better and how to make the most of the platform. Google Play is a close partner that we feel really takes care of us.
What impact has SkyAlert had on the people of Mexico?
The biggest advantage of SkyAlert is that it can help them prepare for an earthquake. In 2017, we were able to notify people of a massive quake 12 seconds before it hit Mexico City. At least with those few seconds, many were able to get themselves to a safe place. Similarly, with a large earthquake in Oaxaca, we were able to give a warning of over a minute, allowing teachers to get students in schools away from infrastructure – saving kids’ lives.
Also, many find having SkyAlert on their phone gives them peace of mind, knowing they’ll have some warning before an earthquake strikes. This can be very reassuring.
What does the future look like for SkyAlert?
We’re working hard to expand our services into new risk areas like flooding, storms and wildfires. The hope is to become a global company that can deliver alerts on a variety of natural phenomena in countries around the world.
Read more about Álvaro and other inspiring app and game founders featured in #WeArePlay.
Posted by Jeanine Banks – VP & General Manager, Developer X, and Head of Developer Relations
Posted by Jeanine Banks – VP & General Manager, Developer X, and Head of Developer Relations
Posted by Leticia Lago – Developer Marketing
Posted by Tatiana van Maaren – Global T&S Partnerships Lead, Privacy & Security, May Smith - Product Manager, and Anita Issagholyan – Policy Lead
Posted by Leticia Lago – Developer Marketing
Posted by Lidia Gaymond – Product Manager, Google Play
