Tag Archives: android developers

16 things to know for Android developers at Google I/O 2025

Posted by Matthew McCullough – VP of Product Management, Android Developer

Today at Google I/O, we announced the many ways we’re helping you build excellent, adaptive experiences, and helping you stay more productive through updates to our tooling that put AI at your fingertips and throughout your development lifecycle. Here’s a recap of 16 of our favorite announcements for Android developers; you can also see what was announced last week in The Android Show: I/O Edition. And stay tuned over the next two days as we dive into all of the topics in more detail!

Building AI into your Apps

1: Building intelligent apps with Generative AI

Generative AI enhances apps' experience by making them intelligent, personalized and agentic. This year, we announced new ML Kit GenAI APIs using Gemini Nano for common on-device tasks like summarization, proofreading, rewrite, and image description. We also provided capabilities for developers to harness more powerful models such as Gemini Pro, Gemini Flash, and Imagen via Firebase AI Logic for more complex use cases like image generation and processing extensive data across modalities, including bringing AI to life in Android XR, and a new AI sample app, Androidify, that showcases how these APIs can transform your selfies into unique Android robots! To start building intelligent experiences by leveraging these new capabilities, explore the developer documentation, sample apps, and watch the overview session to choose the right solution for your app.

New experiences across devices

2: One app, every screen: think adaptive and unlock 500 million screens

Mobile Android apps form the foundation across phones, foldables, tablets and ChromeOS, and this year we’re helping you bring them to cars and XR and expanding usages with desktop windowing and connected displays. This expansion means tapping into an ecosystem of 500 million devices – a significant opportunity to engage more users when you think adaptive, building a single mobile app that works across form factors. Resources, including Compose Layouts library and Jetpack Navigation updates, help make building these dynamic experiences easier than before. You can see how Peacock, NBCUniveral’s streaming service (available in the US) is building adaptively to meet users where they are.

Disclaimer: Peacock is available in the US only. This video will only be viewable to US viewers.

3: Material 3 Expressive: design for intuition and emotion

The new Material 3 Expressive update provides tools to enhance your product's appeal by harnessing emotional UX, making it more engaging, intuitive, and desirable for users. Check out the I/O talk to learn more about expressive design and how it inspires emotion, clearly guides users toward their goals, and offers a flexible and personalized experience.

moving image of Material 3 Expressive demo

4: Smarter widgets, engaging live updates

Measure the return on investment of your widgets (available soon) and easily create personalized widget previews with Glance 1.2. Promoted Live Updates notify users of important ongoing notifications and come with a new Progress Style standardized template.

moving image of Material 3 Expressive demo

5: Enhanced Camera & Media: low light boost and battery savings

This year's I/O introduces several camera and media enhancements. These include a software low light boost for improved photography in dim lighting and native PCM offload, allowing the DSP to handle more audio playback processing, thus conserving user battery. Explore our detailed sessions on built-in effects within CameraX and Media3 for further information.

6: Build next-gen app experiences for Cars

We're launching expanded opportunities for developers to build in-car experiences, including new Gemini integrations, support for more app categories like Games and Video, and enhanced capabilities for media and communication apps via the Car App Library and new APIs. Alongside updated car app quality tiers and simplified distribution, we'll soon be providing improved testing tools like Android Automotive OS on Pixel Tablet and Firebase Test Lab access to help you bring your innovative apps to cars. Learn more from our technical session and blog post on new in-car app experiences.

7: Build for Android XR's expanding ecosystem with Developer Preview 2 of the SDK

We announced Android XR in December, and today at Google I/O we shared a bunch of updates coming to the platform including Developer Preview 2 of the Android XR SDK plus an expanding ecosystem of devices: in addition to the first Android XR headset, Samsung’s Project Moohan, you’ll also see more devices including a new portable Android XR device from our partners at XREAL. There’s lots more to cover for Android XR: Watch the Compose and AI on Android XR session, and the Building differentiated apps for Android XR with 3D content session, and learn more about building for Android XR.

product image of XREAL’s Project Aura against a nebulous black background
XREAL’s Project Aura

8: Express yourself on Wear OS: meet Material Expressive on Wear OS 6

This year we are launching Wear OS 6: the most powerful and expressive version of Wear OS. Wear OS 6 features Material 3 Expressive, a new UI design with personalized visuals and motion for user creativity, coming to Wear, Android, and Google apps later this year. Developers gain access to Material 3 Expressive on Wear OS by utilizing new Jetpack libraries: Wear Compose Material 3, which provides components for apps and Wear ProtoLayout Material 3 which provides components and layouts for tiles. Get started with Material 3 libraries and other updates on Wear.

moving image displays examples of Material 3 Expressive on Wear OS experiences
Some examples of Material 3 Expressive on Wear OS experiences

9: Engage users on Google TV with excellent TV apps

You can leverage more resources within Compose's core and Material libraries with the stable release of Compose for TV, empowering you to build excellent adaptive UIs across your apps. We're also thrilled to share exciting platform updates and developer tools designed to boost app engagement, including bringing Gemini capabilities to TV in the fall, opening enrollment for our Video Discovery API, and more.

Developer productivity

10: Build beautiful apps faster with Jetpack Compose

Compose is our big bet for UI development. The latest stable BOM release provides the features, performance, stability, and libraries that you need to build beautiful adaptive apps faster, so you can focus on what makes your app valuable to users.

moving image of compose adaptive layouts updates in the Google Play app
Compose Adaptive Layouts Updates in the Google Play app

11: Kotlin Multiplatform: new Shared Template lets you build across platforms, easily

Kotlin Multiplatform (KMP) enables teams to reach new audiences across Android and iOS with less development time. We’ve released a new Android Studio KMP shared module template, updated Jetpack libraries and new codelabs (Getting started with Kotlin Multiplatform and Migrating your Room database to KMP) to help developers who are looking to get started with KMP. Shared module templates make it easier for developers to craft, maintain, and own the business logic. Read more on what's new in Android's Kotlin Multiplatform.

12: Gemini in Android Studio: AI Agents to help you work

Gemini in Android Studio is the AI-powered coding companion that makes Android developers more productive at every stage of the dev lifecycle. In March, we introduced Image to Code to bridge the gap between UX teams and software engineers by intelligently converting design mockups into working Compose UI code. And today, we previewed new agentic AI experiences, Journeys for Android Studio and Version Upgrade Agent. These innovations make it easier to build and test code. You can read more about these updates in What’s new in Android development tools.

13: Android Studio: smarter with Gemini

In this latest release, we're empowering devs with AI-driven tools like Gemini in Android Studio, streamlining UI creation, making testing easier, and ensuring apps are future-proofed in our ever-evolving Android ecosystem. These innovations accelerate development cycles, improve app quality, and help you stay ahead in a dynamic mobile landscape. To take advantage, upgrade to the latest Studio release. You can read more about these innovations in What’s new in Android development tools.

moving image of Gemini in Android Studio Agentic Experiences including Journeys and Version Upgrade

And the latest on driving business growth

14: What’s new in Google Play

Get ready for exciting updates from Play designed to boost your discovery, engagement and revenue! Learn how we’re continuing to become a content-rich destination with enhanced personalization and fresh ways to showcase your apps and content. Plus, explore powerful new subscription features designed to streamline checkout and reduce churn. Read I/O 2025: What's new in Google Play to learn more.

a moving image of three mobile devices displaying how content is displayed on the Play Store

15: Start migrating to Play Games Services v2 today

Play Games Services (PGS) connects over 2 billion gamer profiles on Play, powering cross-device gameplay, personalized gaming content and rewards for your players throughout the gaming journey. We are moving PGS v1 features to v2 with more advanced features and an easier integration path. Learn more about the migration timeline and new features.

16: And of course, Android 16

We unpacked some of the latest features coming to users in Android 16, which we’ve been previewing with you for the last few months. If you haven’t already, make sure to test your apps with the latest Beta of Android 16. Android 16 includes Live Updates, professional media and camera features, desktop windowing and connected displays, major accessibility enhancements and much more.

Check out all of the Android and Play content at Google I/O

This was just a preview of some of the cool updates for Android developers at Google I/O, but stay tuned to Google I/O over the next two days as we dive into a range of Android developer topics in more detail. You can check out the What’s New in Android and the full Android track of sessions, and whether you’re joining in person or around the world, we can’t wait to engage with you!

Explore this announcement and all Google I/O 2025 updates on io.google starting May 22.


I/O 2025: What’s new in Google Play

Posted by Paul Feng, VP of Product Management, Google Play

At Google Play, we're dedicated to helping people discover experiences they'll love, while empowering developers like you to bring your ideas to life and build successful businesses.

At this year’s Google I/O, we unveiled the latest ways we’re empowering your success with new tools that provide robust testing and actionable insights. We also showcased how we’re continuing to build a content-rich Play Store that fosters repeat engagement alongside new subscription capabilities that streamline checkout and reduce churn.

Check out all the exciting developments from I/O below and learn how they'll help you grow your business on Google Play.

Helping you succeed every step of the way

Last month, we introduced our latest Play Console updates focused on improving quality and performance. A redesigned app dashboard centered around four developer objectives (Test and release, Monitor and improve, Grow users, Monetize) and new Android vitals metrics offer quick insights and actionable suggestions to proactively improve the user experience.

Get more actionable insights with new Play Console overview pages

Building on these updates, we've launched dedicated overview pages for two developer objectives: Test and release and Monitor and improve. These new pages bring together more objective-related metrics, relevant features, and a "Take action" section with contextual, dynamic advice. Overview pages for Grow and Monetize will be coming soon.

Halt fully-rolled out releases when needed

Historically, a release at 100% live meant there was no turning back, leaving users stuck with a flawed version until a new update rolled out. Soon, you'll be able to halt fully-live releases, through Play Console and the Publishing API to stop the distribution of problematic versions to new users.

a moving screen grab of release manager in Play Console
You'll soon be able to halt fully live releases directly from Play Console and the Publishing API, stopping the distribution of problematic versions to new users.

Optimize your store listings with better management tools and metrics

We launched two tools to enhance your store listings. The asset library makes it easy to upload, edit, and view your visual assets. Upload them from Google Drive, organize with tags, and crop for repurposing. And with new open metrics, you gain deeper insights into listing performance so you can better understand how they attract, engage, and re-engage users.

Stay ahead of threats with the Play Integrity API

We're committed to robust security and preventing abuse so you can thrive on Play’s trusted platform. The Play Integrity API continuously evolves to combat emerging threats, with these recent enhancements:

    • Stronger abuse detection for all developers that leverages the latest Android hardware-security with no developer effort required.
    • Device security update checks to safeguard your app’s sensitive actions like transfers or data access.
    • Public beta for device recall which enables you to detect if a device is being reused for abuse or repeated actions, even after a device reset. You can express interest in this beta.

Unlocking more discovery and engagement for your apps and its content

Last year, we shared our vision for a content-rich Google Play that has already delivered strong results. Year-over-year, Apps Home has seen over a 25% increase in average monthly visitors with apps seeing a 10% growth in acquisitions and double-digit growth in app spend for those monetizing on Google Play. Building on that vision, we're introducing even more updates to elevate your discovery and engagement, both on and off the store.

For example, curated spaces, launched last year, celebrate seasonal interests like football (soccer) in Brazil and cricket in India, and evergreen interests like comics in Japan. By adding daily content—match highlights, promotions, and editorial articles directly on the Apps Home—these spaces foster discovery and engagement. Curated spaces are a hit with over 920,000 highly engaged users in Japan returning to the comics space monthly. Building on this momentum, we are expanding to more locations and categories this year.

a moving image of three mobile devices displaying curated spaces on the Play Store
Our curated spaces add daily content to foster repeat discovery and engagement.

We're launching new topic browse pages that feature timely, relevant, and visually engaging content. Users can find them throughout the Store, including Apps Home, store listing pages, and search. These pages debut this month in the US with Media & Entertainment, showcasing over 100,000 shows, movies, and select sports. More localized topic pages will roll out globally later this year.

a moving image of two mobile devices displaying new browse pages for media and entertainment in the Play Store
New topic browse pages for media and entertainment are rolling out this month in the US.

We’re expanding Where to Watch to more markets, including the UK, Korea, Indonesia, and Mexico, to help users find and deep-link directly into their subscribed apps for movies and TV. Since launching in the US in November 2024, we've seen promising results: People who view app content through Where to Watch return to Play more frequently and increase their content search activity by 30%.

We're also enhancing how your content is displayed on the Play Store. Starting this July, all app developers can add a hero content carousel and a YouTube playlist carousel to their store listings. These formats will help showcase your best content and drive greater user engagement and discovery.

For apps best experienced through sound, we're launching audio samples on the Apps Home. A simple tap offers users a brief escape into your audio content. In early testing, audio samples made users 3x more likely to install or open an app! This feature is now available for all Health & Wellness app developers with users in the US, with more categories and markets coming soon. You can express your interest in promoting audio content.

a moving image of three mobile devices displaying how content is displayed on the Play Store
We're enhancing how your content is displayed on the Play Store, 
offering new ways to showcase your app and drive user engagement.

Helping you take advantage of deeper engagement on Play, on and off the Store

Last year, we introduced Engage SDK, a unified solution to deliver personalized content and guide users to relevant in-app experiences. Integrating it unlocks surfaces like Collections, our immersive full-screen experience bringing content directly to the user's home screen.

We're rolling out updates to expand your content’s reach even further:

    • Engage SDK content is coming to the Play Store this summer, in addition to existing spaces like Collections and Entertainment Space on select Android tablets.
    • New content categories are now supported, starting today with Travel.
    • Collections are rolling out globally to Google Play markets starting today, including Brazil, India, Indonesia, Japan, and Mexico.

Integrate with Engage SDK today to take advantage of this new expansion and boost re-engagement. Try our codelab to test the ease of publishing content with Engage SDK and express interest in the developer preview.

a mobile device displaying Collections on the Play Store
Engage SDK now supports Collections for Travel. 
Users can find timely itineraries and recent searches, all in one convenient place.

Maximizing your revenue with subscriptions enhancements

With over a quarter-billion subscriptions, Google Play is one of the world's largest subscriptions platforms. We're committed to helping you turn engaged users into revenue growth by continually enhancing our tools to meet evolving customer needs.

To streamline your purchase flow, we’re introducing multi-product checkout for subscriptions. This lets you sell subscription add-ons alongside base subscriptions, all under a single, aligned payment schedule. Users get a simplified experience with one price and one transaction, while you gain more control over how subscribers upgrade, downgrade, or manage their add-ons.

a mobile devices displaying multi-checkout where a base subscription plus add ons in shown a singluar transaction on the Play Store
You can now sell base subscriptions and add-ons together 
in a single, streamlined transaction.

To help you retain more of your subscribers, we’re now showcasing subscription benefits in more places across Play – including the Subscriptions Center, in reminder emails, and during purchase and cancellation flows. This increased visibility has already reduced voluntary churn by 2%. Be sure to enter your subscription benefits in Play Console so you can leverage this powerful new capability.

five mobile devices showing subscriptions in Play
To help reduce voluntary churn, we’re showcasing your subscriptions benefits across Play.

Reducing involuntary churn is a key factor in optimizing your revenue. When payment methods unexpectedly decline, users might unintentionally cancel. Now, instead of immediate cancellation, you can now choose a grace period (up to 30 days) or an account hold (up to 60 days). Developers who increased the decline recovery period – from 30 to 60 days – saw an average 10% reduction in involuntary churn for renewals.

On top of this, we're expanding our commitment to get more buyers ready for purchases throughout their entire journey. This includes prompting users to set up payment methods and verification right at device setup. After setup, we've integrated prompts into highly visible areas like the Play and Google account menus. And as always, we’re continuously enabling payments in more markets and expanding payment options. Plus, our AI models now help optimize in-app transactions by suggesting the right payment method at the right time, and we're bringing buyers back with effective cart abandonment reminders.

Grow your business on Google Play

Our latest updates reinforce our commitment to fostering a thriving Google Play ecosystem. From enhanced discovery and robust tools to new monetization avenues, we're empowering you to innovate and grow. We're excited for the future we're building together and encourage you to use these new capabilities to create even more impactful experiences. Thank you for being an essential part of the Google Play community.

Explore this announcement and all Google I/O 2025 updates on io.google starting May 22.


Prepare your apps for Google Play’s 16 KB page size compatibility requirement

Posted by Dan Brown – Product Manager, Google Play

Google Play empowers you to manage and distribute your innovative and trusted apps and games to billions of users around the world across the entire breadth of Android devices, and historically, all Android devices have managed memory in 4 KB pages.

As device manufacturers equip devices with more RAM to optimize performance, many will adopt larger page sizes like 16 KB. Android 15 introduces support for the increased page size, ensuring your app can run on these evolving devices and benefit from the associated performance gains.

Starting November 1st, 2025, all new apps and updates to existing apps submitted to Google Play and targeting Android 15+ devices must support 16 KB page sizes.

This is a key technical requirement to ensure your users can benefit from the performance enhancements on newer devices and prepares your apps for the platform's future direction of improved performance on newer hardware. Without recompiling to support 16 KB pages, your app might not function correctly on these devices when they become more widely available in future Android releases.

We’ve seen that 16 KB can help with:

    • Faster app launches: See improvements ranging from 3% to 30% for various apps.
    • Improved battery usage: Experience an average gain of 4.5%.
    • Quicker camera starts: Launch the camera 4.5% to 6.6% faster.
    • Speedier system boot-ups: Boot Android devices approximately 8% faster.

We recommend checking your apps early especially for dependencies that might not yet be 16 KB compatible. Many popular SDK providers, like React Native and Flutter, already offer compatible versions. For game developers, several leading game engines, such as Unity, support 16 KB, with support for Unreal Engine coming soon.

Reaching 16 KB compatibility

A substantial number of apps are already compatible, so your app may already work seamlessly with this requirement. For most of those that need to make adjustments, we expect the changes to be minimal.

    • Apps with no native code should be compatible without any changes at all.
    • Apps using libraries or SDKs that contain native code may need to update these to a compatible version.
    • Apps with native code may need to recompile with a more recent toolchain and check for any code with incompatible low level memory management.

Our December blog post, Get your apps ready for 16 KB page size devices, provides a more detailed technical explanation and guidance on how to prepare your apps.

Check your app's compatibility now

It's easy to see if your app bundle already supports 16 KB memory page sizes. Visit the app bundle explorer page in Play Console to check your app's build compliance and get guidance on where your app may need updating.

App bundle explorer in Play Console

Beyond the app bundle explorer, make sure to also test your app in a 16 KB environment. This will help you ensure users don’t experience any issues and that your app delivers its best performance.

For more information, check out the full documentation.

Thank you for your continued support in bringing delightful, fast, and high-performance experiences to users across the breadth of devices Play supports. We look forward to seeing the enhanced experiences you'll deliver with 16 KB support.

From dashboards to deeper data: Improve app quality and performance with new Play Console insights

Posted by Dan Brown, Dina Gandal and Hadar Yanos – Product Managers, Google Play

At Google Play, we partner with developers like you to help your app or game business reach its full potential, providing powerful tools and insights every step of the way. In Google Play Console, you’ll find the features needed to test, publish, improve, and grow your apps — and today, we're excited to share several enhancements to give you even more actionable insights, starting with a redesigned app dashboard tailored to your key workflows, and new metrics designed to help you improve your app quality.

Focus on the metrics that matter with the redesigned app dashboard

The first thing you’ll notice is the redesigned app dashboard, which puts the most essential insights front and center. We know that when you visit Play Console, you usually have a goal in mind — whether that’s checking on your release status or tracking installs. That’s why you’ll now see your most important metrics grouped into four core developer objectives:

    • Test and release
    • Monitor and improve
    • Grow users, and
    • Monetize with Play

Each objective highlights the three metrics most important to that goal, giving you a quick grasp of how your app is doing at a glance, as well as how those metrics have changed over time. For example, you can now easily compare between your latest production release against your app’s overall performance, helping you to quickly identify any issues. In the screenshot below, the latest production release has a crash rate of 0.24%, a large improvement over the 28-day average crash rate shown under “Monitor and Improve."

screen recording of the redesigned app dashboard in Google Play Console
The redesigned app dashboard in Play Console helps you see your most important metrics at a glance.

At the top of the page, you’ll see the status of your latest release changes prominently displayed so you know when it’s been reviewed and approved. If you’re using managed publishing, you can also see when things are ready to publish. And based on your feedback, engagement and monetization metrics now show a comparison to your previous year’s data so you can make quick comparisons.

The new app dashboard also keeps you updated on the latest news from Play, including recent blog posts, new features relevant to your app, and even special invitations to early access programs.

In addition to what’s automatically displayed on the dashboard, we know many of you track other vital metrics for your role or business. That's why we've added the “Monitor KPI trends” section at the bottom of your app dashboard. Simply scroll down and personalize your view by selecting the trends you need to monitor. This customized experience allows each user in your developer account to focus on their most important insights.

Later this year, we’ll introduce new overview pages for each of the four core developer objectives. These pages will help you quickly understand your performance, showcase tools and features within each domain, and list recommended actions to optimize performance, engagement, and revenue across all your apps.

Get actionable notifications when and where you need them

If you spend a lot of time in Play Console, you may have already noticed the new notification center. Accessible from every page, the notification center helps you to stay up to date with your account and apps, and helps you to identify any issues that may need urgent attention.

To help you quickly understand and act on important information, we now group notifications about the same issue across multiple apps. Additionally, notifications that are no longer relevant will automatically expire, ensuring you only see what needs your attention. Plus, notifications will be displayed on the new app dashboard within the relevant objectives.

Improve app quality and performance with new Play Console metrics

One of Play’s top goals is to provide the insights you need to build high-quality apps that deliver exceptional user experiences. We’re continuing to expand these insights, helping you prevent issues like crashes or ANRs, optimize your app’s performance, and reduce resource consumption on users’ devices.

Users expect a polished experience across their devices, and we’ve learned from you it can be difficult to make your app layouts work seamlessly across phones and large screens. To help with this, we’ve introduced pre-review checks for incorrect edge-to-edge rendering, while another new check helps you detect and prevent large screen layout issues caused by letterboxing and restricted layouts, along with resources on how to fix them.

We’re also making it easier to find and triage the most important quality issues in your app. The release dashboard in Play Console now displays prioritized quality issues from your latest release, alongside the existing dashboard features for monitoring post-launch, like crashes and ANRs This addition provides a centralized view of user-impacting issues, along with clear instructions to help you resolve critical user issues to improve your users’ experiences.

The quality panel in the redesigned app dashboard in Google Play Console
The quality panel at the top of the release dashboard gives you a prioritized view of issues that affect users on your latest release and provides instructions on how to fix them.

A new "low memory kill" (LMK) metric is available in Android vitals and the Reporting API. Low memory issues cause your app to terminate without any logging, and can be notoriously difficult to detect. We are making these issues visible with device-specific insights into memory constraints to help you identify and fix these problems. This will improve app stability and user engagement, which is especially crucial for games where LMKs can disrupt real-time gameplay.

The quality panel in the redesigned app dashboard in Google Play Console
The low memory kill metric in Android vitals gives you device-specific insights into low memory terminations, helping you improve app stability and user engagement.

We're also collaborating closely with leading OEMs like Samsung, leveraging their real-world insights to define consistent benchmarks for optimal technical quality across Android devices. Excessive wakelocks are a leading cause of battery drain, a top frustration for users. Today, we're launching the first of these new metrics in beta: excessive wake locks in Android vitals. Take a look at our wakelock documentation and provide feedback on the metric definition. Your input is essential as we refine this metric towards general availability, and will inform our strategy for making this information available to users on the Play Store so they can make informed decisions when choosing apps.

Together, these updates provide you with even more visibility into your app's performance and quality, enabling you to build more stable, efficient, and user-friendly apps across the Android ecosystem. We'll continue to add more metrics and insights over time. To stay informed about all the latest Play Console enhancements and easily find updates relevant to your workflow, explore our new What’s new in Play Console page, where you can filter features by the four developer objectives.

Boost app performance and battery life: New Android Vitals Metrics are here

Posted by Karan Jhavar - Product Manager, Android Frameworks, and Dan Brown - Product Manager, Google Play

Android has long championed performance, continuously evolving to deliver exceptional user experiences. Building upon years of refinement, we're now focusing on pinpointing resource-intensive use cases and developing platform-level solutions that benefit all users, across the vast Android ecosystem.

Since the launch of Android vitals in Play Console in 2017, Play has been investing in providing fleet-wide visibility into performance issues, making it easier to identify and fix problems as they occur. Today, Android and Google Play are taking a significant step forward in partnership with top OEMs, like Samsung, leveraging their real-world insights into excessive resource consumption. Our shared goal is to make Android development more streamlined and consistent by providing a standardized definition of what good and great looks like when it comes to technical quality.

"Samsung is excited to collaborate with Android and Google Play on these new performance metrics. By sharing our user experience insights, we aim to help developers build truly optimized apps that deliver exceptional performance and battery life across the ecosystem. We believe this collaboration will lead to a more consistent and positive experience for all Android users."
– Samsung

We're embarking on a multi-year plan to empower you with the tools and data you need to understand, diagnose, and improve your app's resource consumption, resulting in happier and more engaged users, both for your app, and Android as a whole.

Today, we're launching the first of these new metrics in beta: excessive wake locks. This metric directly addresses one of the most significant frustrations for Android users – excessive battery drain. By optimizing your app's wake lock behavior, you can significantly enhance battery life and user satisfaction.

The Android vitals beta metric reports partial wake lock use as excessive when all of the partial wake locks, added together, run for more than 3 hours in a 24-hour period. The current iteration of excessive wake lock metrics tracks time only if the wake lock is held when the app is in the background and does not have a foreground service.

These new metrics will provide comprehensive, fleet-wide visibility into performance and battery life, equipping developers with the data needed to diagnose and resolve performance bottlenecks. We have also revamped our wake lock documentation which shares effective wake lock implementation strategies and best practices.

In addition, we are also launching the excessive wake lock metric documentation to provide clear guidance on interpreting the metrics. We highly encourage developers to check out this page and provide feedback with their use case on this new metric. Your input is invaluable in refining these metrics before their general availability. In this beta phase, we're actively seeking feedback on the metric definition and how it aligns with your app's use cases. Once we reach general availability, we will explore Play Store treatments to help users choose apps that meet their needs.

Later this year, we may introduce additional metrics in Android vitals highlighting additional critical performance issues.

Thank you for your ongoing commitment to delivering delightful, fast, and high-performance experiences to users across the entire Android ecosystem.

Prioritize media privacy with Android Photo Picker and build user trust

Posted by Tatiana van Maaren – Global T&S Partnerships Lead, Privacy & Security, and Roxanna Aliabadi Walker – Product Manager

At Google Play, we're dedicated to building user trust, especially when it comes to sensitive permissions and your data. We understand that managing files and media permissions can be confusing, and users often worry about which files apps can access. Since these files often contain sensitive information like family photos or financial documents, it's crucial that users feel in control. That’s why we're working to provide clearer choices, so users can confidently grant permissions without sacrificing app functionality or their privacy.

Below are a set of best practices to consider for improving user trust in the sharing of broad access files, ultimately leading to a more successful and sustainable app ecosystem.

Prioritize user privacy with data minimization

Building user trust starts with requesting only the permissions essential for your app's core functions. We understand that photos and videos are sensitive data, and broad access increases security risks. That's why Google Play now restricts READ_MEDIA_IMAGES and READ_MEDIA_VIDEO permissions, allowing developers to request them only when absolutely necessary, typically for apps like photo/video managers and galleries.

Leverage privacy-friendly solutions

Instead of requesting broad storage access, we encourage developers to use the Android Photo Picker, introduced in Android 13. This tool offers a privacy-centric way for users to select specific media files without granting access to their entire library. Android photo picker provides an intuitive interface, including access to cloud-backed photos and videos, and allows for customization to fit your app's needs. In addition, this system picker is backported to Android 4.4, ensuring a consistent experience for all users. By eliminating runtime permissions, Android photo picker simplifies the user experience and builds trust through transparency.

Build trust through transparent data practices

We understand that some developers have historically used custom photo pickers for tailored user experiences. However, regardless of whether you use a custom or system picker, transparency with users is crucial. Users want to know why your app needs access to their photos and videos.

Developers should strive to provide clear and concise explanations within their apps, ideally at the point where the permission is requested. Take the following in consideration while crafting your permission request mechanisms as possible best practices guidelines:

    • When requesting media access, provide clear explanations within your app. Specifically, tell users which media your app needs (e.g., all photos, profile pictures, sharing videos) and explain the functionality that relies on it (e.g., 'To choose a profile picture,' 'To share videos with friends').
    • Clearly outline how user data will be used and protected in your privacy policies. Explain whether data is stored locally, transmitted to a server, or shared with third parties. Reassure users that their data will be handled responsibly and securely.

Learn how Snap has embraced the Android System Picker to prioritize user privacy and streamline their media selection experience. Here's what they have to say about their implementation:

A grid of photos in the photo library is shown on a smartphone screen, including a waterfall and two people smiling and posing for the camera. The Google Photos interface is at the top, with the Photos tab selected, and one photo from the grid is selected for use

“One of our goals is to provide a seamless and intuitive communication experience while ensuring Snapchatters have control over their content. The new flow of the Android Photo Picker is the perfect balance of providing user control of the content they want to share while ensuring fast communication with friends on Snapchat.”
– Marc Brown, Product Manager

Get started

Start building a more trustworthy app experience. Explore the Android Photo Picker and implement privacy-first data practices today.


Acknowledgement

Special thanks to: May Smith – Product Manager, and Anita Issagholyan – Senior Policy Specialist

Strengthening Our App Ecosystem: Enhanced Tools for Secure & Efficient Development

Posted by Suzanne Frey – VP, Product, Trust & Growth for Android & Play

Knowing that you’re building on a safe, secure ecosystem is essential for any app developer. We continuously invest in protecting Android and Google Play, so millions of users around the world can trust the apps they download and you can build thriving businesses. And we’re dedicated to continually improving our developer tools to make world–class security even easier to implement.

Together, we’ve made Google Play one of the safest and most secure platforms for developers and users. Our partnership over the past few years includes helping you:

Today, we’re excited to share more about how we're making it easier than ever for developers to build safe apps, while also continuing to strengthen our ecosystem's protection in 2025 and beyond.

Making it easier for you to build safer apps from the start

Google Play’s policies are a critical component of ensuring a safe experience for our shared users. Play Console pre-review checks are a great way to resolve certain policy and compatibility issues before you submit your app for review. We recently added the ability to check privacy policy links and login credential requirements, and we’re launching even more pre-review checks this year to help you avoid common policy pitfalls.

To help you avoid policy complications before you submit apps for review, we’ve been notifying you earlier about certain policies relevant to your apps – starting right as you code in Android Studio. We currently notify developers through Android Studio about a few key policy areas, but this year we’ll expand to a much wider range of policies.

Providing more policy support

Acting on your feedback, we’ve improved our policy experience to give you clearer updates, more time for substantial changes, more flexible requirements while still maintaining safety standards, and more helpful information with live Q&A's. Soon, we’ll be trying a new way of communicating with you in Play Console so you get information when you need it most. This year, we’re investing in even more ways to get your feedback, help you understand our policies, navigate our Policy Center, and help to fix issues before app submission through new features in Console and Android Studio.

We’re also expanding our popular Google Play Developer Help Community, which saw 2.7 million visits last year from developers looking to find answers to policy questions, share knowledge, and connect with fellow developers. This year, we’re planning to expand the community to include more languages, such as Indonesian, Japanese, Korean, and Portuguese.

Protecting your business and users from scams and attacks

The Play Integrity API is an essential tool to help protect your business from abuse such as fraud, bots, cheating, and data theft. Developers are already using the APIs to make over 500M daily checks for potentially fraudulent or risky behavior. In fact, apps that use Play Integrity features to detect suspicious activity are seeing an 80% drop in unauthorized usage on average compared to other apps.

Developers are using Play Integrity API's new app access risk detection to make over 500M daily checks for potentially fraudulent or risky behavior, and apps that use the Play Integrity API are seeing 80% lower usage from unverified, untrusted sources on average.

This year, we’ll continue to enhance the Play Integrity API with stronger protection for even more users. We recently improved the technology that powers the API on all devices running Android 13 (API level 33) and above, making it faster, more reliable, and more private for users. We also launched enhanced security signals to help you decide how much you trust the environment your app is running in, which we’ll automatically roll out to all developers who use the API in May. You can opt in now to start using the improved verdicts today.

We’ll be adding new features later this year to help you deal with emerging threats, such as the ability to re-identify abusive and risky devices in a way that also preserves user privacy. We’re also building more tools to help you guide users to fix issues, like if they need a security update or they’re using a tampered version of your app.

Providing additional validation for your app

For apps in select categories, we offer badges that provide an extra layer of validation and connect users with safe, high-quality, and useful experiences. Building on the work of last year’s “Government” badge, which helps users identify official government apps, this year we introduced a “Verified” badge to help users discover VPN apps that take extra steps to demonstrate their commitment to security. We’ll continue to expand on this and add badges to more app categories in the future.

Partnering to keep kids safe

Whether your app is specifically designed for kids or simply attracts their attention, there is an added responsibility to ensure a safe and trusted experience. We want to partner with you to keep kids and teens safe online, and protect their privacy, and empower families. In addition to Google Play’s Teacher Approved program, Families policies, and tools like Restrict Declared Minors setting within the Google Play Console, we’re building tools like Credential Manager API, now in Beta for Digital IDs.

Strengthening the Android ecosystem

In addition to helping developers build stronger, safer apps on Google Play, we remain committed to protecting the broader Android ecosystem. Last year, our investments in stronger privacy policies, AI-powered threat detection and other security measures prevented 2.36 million policy-violating apps from being published on Google Play. By contrast, our most recent analysis found over 50 times more Android malware from Internet-sideloaded sources (like browsers and messaging apps) than on Google Play. This year we’re working on ways to make it even harder for malicious actors to hide or trick users into harmful installs, which will not only protect your business from fraud but also help users download your apps with confidence.

Our most recent analysis found over 50 times more Android malware from Internet-sideloaded sources than on Google Play

Meanwhile, Google Play Protect is always evolving to combat new threats and protect users from harmful apps that can lead to scams and fraud. As this is a core part of user safety, we’re doing more to keep users from being socially-engineered by scammers to turn this off. First, Google Play Protect live threat detection is expanding its protection to target malicious applications that try to impersonate financial apps. And our enhanced financial fraud protection pilot has continued to expand after a successful launch in select countries where we saw malware based financial fraud coming from Internet-sideloaded sources. We are planning to expand the pilot throughout this year to additional countries where we have seen higher levels of malware-based financial fraud.

We’re even working with other leaders across the industry to protect all users, no matter what device they use or where they download their apps. As a founding member of the App Defense Alliance, we’re working to establish and promote industry-wide security standards for mobile and web applications, as well as cloud configurations. Recently, the ADA launched Application Security Assessments (ASA) v1.0, which provides clear guidance to developers on protecting sensitive data and defending against cyber attacks to strengthen user trust.

What's next

Please keep the feedback coming! We appreciate knowing what can make our developers’ experiences more efficient while ensuring we maintain the highest standards in app safety. Thank you for your continued partnership in making Android and Google Play a safe, thriving platform for everyone.

#WeArePlay | How Memory Lane Games helps people with dementia

Posted by Robbie McLachlan – Developer Marketing

In our latest #WeArePlay film, which celebrates the people behind apps and games, we meet Bruce - a co-founder of Memory Lane Games. His company turns cherished memories into simple, engaging quizzes for people with different types of dementia. Discover how Memory Lane Games blends nostalgia and technology to spark conversations and emotional connections.


What inspired the idea behind Memory Lane Games?

The idea for Memory Lane Games came about one day at the pub when Peter was telling me how his mum, even with vascular dementia, lights up when she looks at old family photos. It got me thinking about my own mum, who treasures old photos just as much. The idea hit us – why not turn those memories into games? We wanted to help people reconnect with their past and create moments where conversations could flow naturally.

Memory Lane Games co-founders, Peter and Bruce from Isle of Man

Can you tell us of a memorable moment in the journey when you realized how powerful the game was?

We knew we were onto something meaningful when a caregiver in a memory cafe told us about a man who was pretty much non-verbal but would enjoy playing. He started humming along to one of our music trivia games, then suddenly said, "Roy Orbison is a way better singer than Elvis, but Elvis had a better manager." The caregiver was in tears—it was the first complete sentence he’d spoken in months. Moments like these remind us why we’re doing this—it’s not just about games; it’s about unlocking moments of connection and joy that dementia often takes away.

A user plays Memory Lane Games from their phone

One of the key features is having errorless fun with the games, why was that so important?

We strive for frustration-free design. With our games, there are no wrong answers—just gentle prompts to trigger memories and spark conversations about topics they are interested in. It’s not about winning or losing; it’s about rekindling connections and creating moments of happiness without any pressure or frustration. Dementia can make day-to-day tasks challenging, and the last thing anyone needs is a game that highlights what they might not remember or get right. Caregivers also like being able to redirect attention back to something familiar and fun when behaviour gets more challenging.

How has Google Play helped your journey?

What’s been amazing is how Google Play has connected us with an incredibly active and engaged global community without any major marketing efforts on our part.

For instance, we got our first big traction in places like the Philippines and India—places we hadn’t specifically targeted. Yet here we are, with thousands of downloads in more than 100 countries. That reach wouldn’t have been possible without Google Play.

A group of senior citizen gather around a table to play a round of Memory Lane Games from a shared mobile device

What is next for Memory Lane Game?

We’re really excited about how we can use AI to take Memory Lane Games to the next level. Our goal is to use generative AI, like Google’s Gemini, to create more personalized and localized game content. For example, instead of just focusing on general memories, we want to tailor the game to a specific village the player came from, or a TV show they used to watch, or even local landmarks from their family’s hometown. AI will help us offer games that are deeply personal. Plus, with the power of AI, we can create games in multiple languages, tapping into new regions like Japan, Nigeria or Mexico.

Discover other inspiring app and game founders featured in #WeArePlay.



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Get ready for Google I/O May 20–21

Posted by the Google I/O team

Google I/O is back

Google I/O returns May 20 – 21! Join us online as we share our vision for the future of technology, along with updates across Android, AI, web, cloud, and more.

Tune in to learn how the latest AI models can help you build innovative apps and transform development workflows. We'll also share how we're making Android development even easier, and empowering you to build richer, more engaging web experiences.

Register now and tune in live

Head to the Google I/O website and register to receive updates. The livestreamed keynotes kick off on May 20th at 10 AM PT, and new this year, we’ll be streaming developer product keynotes live from Shoreline across both days!

Stay tuned for details about I/O Connect events this summer, and test your skills at solving the #GoogleIO puzzle to unlock bonus worlds and earn badges.

Helping users find trusted apps on Google Play

Posted by JJ Zou – Product Manager, and Scott Lin – Product Manager

At Google Play, we're committed to empowering you with the tools and resources you need to build successful and secure apps that users can rely on. That's why we're introducing a new way to recognize VPN apps that go above and beyond to protect their users: a "Verified" badge for consumer-facing VPN apps.

This new badge is designed to highlight apps that prioritize user privacy and safety, help users make more informed choices about the VPN apps they use, and build confidence in the apps they ultimately download. This badge complements existing features such as the Google Play Store banner for VPNs and Data Safety section declaration in the Play Store.

A screenshot of the NordVPN app page on the Google Play Store. The app has a 4.6-star rating and is verified by Google Play Protect and description mentions 6,000+ servers in 110+ locations and highlights its data safety features.

Build user trust with more transparency

Earning the VPN badge isn't just about checking a box— it's proof that your VPN app invests in app safety. This badge signifies that your app has gone above and beyond, adhering to the Play safety and security guidelines and successfully completed a Mobile Application Security Assessment (MASA) Level 2 validation.

The VPN badge helps your app stand out in a crowded marketplace. Once awarded, the badge is prominently displayed on your app’s details page and in search results. Additionally, we have built new surfaces to showcase verified VPN applications.

Demonstrating commitment to security and safety

We're excited to share insights from some of our partners who have already earned the VPN badge and are leading the way in building a safe and trusted Google Play ecosystem. Learn how partners like Nord, hide.me, and Aloha are using the badge and implementing best practices for user security:

Nord

Nord VPN Logo

“We’re excited that the new ‘Verified’ badge will help users easily identify VPNs that meet high standards for security and privacy. In a market where trust is key, this badge not only provides reassurance to customers, but also highlights the integrity of developers committed to delivering secure and reliable products.”


hide.me

hide.me Logo

“Privacy and user safety are fundamental to our VPN's architecture. The MASA program has been valuable in validating our security practices and maintaining high standards. This accreditation provides independent verification of our commitment to protecting user privacy.”


Aloha Browser

Aloha Logo

“The certification process is well-organized and accessible to any company. If your product is developed with security as a core focus, passing the required audits should not pose any difficulty. We regularly conduct third-party audits and have been active participants in the MASA program since its inception. Additionally, it fosters discipline in your development practices, knowing that regular re-certification is required. Ultimately, it’s the end user who benefits the most—a secure and satisfied user is the ultimate goal for every app developer.”


Getting your App Badge-Ready

To take advantage of this opportunity to enhance your app's profile and attract more users, learn more about the specific criteria and start the validation process today.

To be considered for the "Verified" badge, your VPN app needs to:

    • Have at least 10,000 installs and 250 reviews
    • Be published on Google Play for at least 90 days
        • Independent security review, under ‘Additional badges’
        • Encryption in transit
    Note: This list is not exhaustive and doesn't fully represent all the criteria used to display the badge. While other factors contribute to the evaluation, fulfilling these requirements significantly increases your chances of seeing your VPN app “Verified.”

    Join us in our mission to create a safer and more transparent Google Play ecosystem. We're here to support you with the tools and resources you need to build trusted apps.