Tag Archives: android developers

From dashboards to deeper data: Improve app quality and performance with new Play Console insights

Posted by Dan Brown, Dina Gandal and Hadar Yanos – Product Managers, Google Play

At Google Play, we partner with developers like you to help your app or game business reach its full potential, providing powerful tools and insights every step of the way. In Google Play Console, you’ll find the features needed to test, publish, improve, and grow your apps — and today, we're excited to share several enhancements to give you even more actionable insights, starting with a redesigned app dashboard tailored to your key workflows, and new metrics designed to help you improve your app quality.

Focus on the metrics that matter with the redesigned app dashboard

The first thing you’ll notice is the redesigned app dashboard, which puts the most essential insights front and center. We know that when you visit Play Console, you usually have a goal in mind — whether that’s checking on your release status or tracking installs. That’s why you’ll now see your most important metrics grouped into four core developer objectives:

    • Test and release
    • Monitor and improve
    • Grow users, and
    • Monetize with Play

Each objective highlights the three metrics most important to that goal, giving you a quick grasp of how your app is doing at a glance, as well as how those metrics have changed over time. For example, you can now easily compare between your latest production release against your app’s overall performance, helping you to quickly identify any issues. In the screenshot below, the latest production release has a crash rate of 0.24%, a large improvement over the 28-day average crash rate shown under “Monitor and Improve."

screen recording of the redesigned app dashboard in Google Play Console
The redesigned app dashboard in Play Console helps you see your most important metrics at a glance.

At the top of the page, you’ll see the status of your latest release changes prominently displayed so you know when it’s been reviewed and approved. If you’re using managed publishing, you can also see when things are ready to publish. And based on your feedback, engagement and monetization metrics now show a comparison to your previous year’s data so you can make quick comparisons.

The new app dashboard also keeps you updated on the latest news from Play, including recent blog posts, new features relevant to your app, and even special invitations to early access programs.

In addition to what’s automatically displayed on the dashboard, we know many of you track other vital metrics for your role or business. That's why we've added the “Monitor KPI trends” section at the bottom of your app dashboard. Simply scroll down and personalize your view by selecting the trends you need to monitor. This customized experience allows each user in your developer account to focus on their most important insights.

Later this year, we’ll introduce new overview pages for each of the four core developer objectives. These pages will help you quickly understand your performance, showcase tools and features within each domain, and list recommended actions to optimize performance, engagement, and revenue across all your apps.

Get actionable notifications when and where you need them

If you spend a lot of time in Play Console, you may have already noticed the new notification center. Accessible from every page, the notification center helps you to stay up to date with your account and apps, and helps you to identify any issues that may need urgent attention.

To help you quickly understand and act on important information, we now group notifications about the same issue across multiple apps. Additionally, notifications that are no longer relevant will automatically expire, ensuring you only see what needs your attention. Plus, notifications will be displayed on the new app dashboard within the relevant objectives.

Improve app quality and performance with new Play Console metrics

One of Play’s top goals is to provide the insights you need to build high-quality apps that deliver exceptional user experiences. We’re continuing to expand these insights, helping you prevent issues like crashes or ANRs, optimize your app’s performance, and reduce resource consumption on users’ devices.

Users expect a polished experience across their devices, and we’ve learned from you it can be difficult to make your app layouts work seamlessly across phones and large screens. To help with this, we’ve introduced pre-review checks for incorrect edge-to-edge rendering, while another new check helps you detect and prevent large screen layout issues caused by letterboxing and restricted layouts, along with resources on how to fix them.

We’re also making it easier to find and triage the most important quality issues in your app. The release dashboard in Play Console now displays prioritized quality issues from your latest release, alongside the existing dashboard features for monitoring post-launch, like crashes and ANRs This addition provides a centralized view of user-impacting issues, along with clear instructions to help you resolve critical user issues to improve your users’ experiences.

The quality panel in the redesigned app dashboard in Google Play Console
The quality panel at the top of the release dashboard gives you a prioritized view of issues that affect users on your latest release and provides instructions on how to fix them.

A new "low memory kill" (LMK) metric is available in Android vitals and the Reporting API. Low memory issues cause your app to terminate without any logging, and can be notoriously difficult to detect. We are making these issues visible with device-specific insights into memory constraints to help you identify and fix these problems. This will improve app stability and user engagement, which is especially crucial for games where LMKs can disrupt real-time gameplay.

The quality panel in the redesigned app dashboard in Google Play Console
The low memory kill metric in Android vitals gives you device-specific insights into low memory terminations, helping you improve app stability and user engagement.

We're also collaborating closely with leading OEMs like Samsung, leveraging their real-world insights to define consistent benchmarks for optimal technical quality across Android devices. Excessive wakelocks are a leading cause of battery drain, a top frustration for users. Today, we're launching the first of these new metrics in beta: excessive wake locks in Android vitals. Take a look at our wakelock documentation and provide feedback on the metric definition. Your input is essential as we refine this metric towards general availability, and will inform our strategy for making this information available to users on the Play Store so they can make informed decisions when choosing apps.

Together, these updates provide you with even more visibility into your app's performance and quality, enabling you to build more stable, efficient, and user-friendly apps across the Android ecosystem. We'll continue to add more metrics and insights over time. To stay informed about all the latest Play Console enhancements and easily find updates relevant to your workflow, explore our new What’s new in Play Console page, where you can filter features by the four developer objectives.

Boost app performance and battery life: New Android Vitals Metrics are here

Posted by Karan Jhavar - Product Manager, Android Frameworks, and Dan Brown - Product Manager, Google Play

Android has long championed performance, continuously evolving to deliver exceptional user experiences. Building upon years of refinement, we're now focusing on pinpointing resource-intensive use cases and developing platform-level solutions that benefit all users, across the vast Android ecosystem.

Since the launch of Android vitals in Play Console in 2017, Play has been investing in providing fleet-wide visibility into performance issues, making it easier to identify and fix problems as they occur. Today, Android and Google Play are taking a significant step forward in partnership with top OEMs, like Samsung, leveraging their real-world insights into excessive resource consumption. Our shared goal is to make Android development more streamlined and consistent by providing a standardized definition of what good and great looks like when it comes to technical quality.

"Samsung is excited to collaborate with Android and Google Play on these new performance metrics. By sharing our user experience insights, we aim to help developers build truly optimized apps that deliver exceptional performance and battery life across the ecosystem. We believe this collaboration will lead to a more consistent and positive experience for all Android users."
– Samsung

We're embarking on a multi-year plan to empower you with the tools and data you need to understand, diagnose, and improve your app's resource consumption, resulting in happier and more engaged users, both for your app, and Android as a whole.

Today, we're launching the first of these new metrics in beta: excessive wake locks. This metric directly addresses one of the most significant frustrations for Android users – excessive battery drain. By optimizing your app's wake lock behavior, you can significantly enhance battery life and user satisfaction.

The Android vitals beta metric reports partial wake lock use as excessive when all of the partial wake locks, added together, run for more than 3 hours in a 24-hour period. The current iteration of excessive wake lock metrics tracks time only if the wake lock is held when the app is in the background and does not have a foreground service.

These new metrics will provide comprehensive, fleet-wide visibility into performance and battery life, equipping developers with the data needed to diagnose and resolve performance bottlenecks. We have also revamped our wake lock documentation which shares effective wake lock implementation strategies and best practices.

In addition, we are also launching the excessive wake lock metric documentation to provide clear guidance on interpreting the metrics. We highly encourage developers to check out this page and provide feedback with their use case on this new metric. Your input is invaluable in refining these metrics before their general availability. In this beta phase, we're actively seeking feedback on the metric definition and how it aligns with your app's use cases. Once we reach general availability, we will explore Play Store treatments to help users choose apps that meet their needs.

Later this year, we may introduce additional metrics in Android vitals highlighting additional critical performance issues.

Thank you for your ongoing commitment to delivering delightful, fast, and high-performance experiences to users across the entire Android ecosystem.

Prioritize media privacy with Android Photo Picker and build user trust

Posted by Tatiana van Maaren – Global T&S Partnerships Lead, Privacy & Security, and Roxanna Aliabadi Walker – Product Manager

At Google Play, we're dedicated to building user trust, especially when it comes to sensitive permissions and your data. We understand that managing files and media permissions can be confusing, and users often worry about which files apps can access. Since these files often contain sensitive information like family photos or financial documents, it's crucial that users feel in control. That’s why we're working to provide clearer choices, so users can confidently grant permissions without sacrificing app functionality or their privacy.

Below are a set of best practices to consider for improving user trust in the sharing of broad access files, ultimately leading to a more successful and sustainable app ecosystem.

Prioritize user privacy with data minimization

Building user trust starts with requesting only the permissions essential for your app's core functions. We understand that photos and videos are sensitive data, and broad access increases security risks. That's why Google Play now restricts READ_MEDIA_IMAGES and READ_MEDIA_VIDEO permissions, allowing developers to request them only when absolutely necessary, typically for apps like photo/video managers and galleries.

Leverage privacy-friendly solutions

Instead of requesting broad storage access, we encourage developers to use the Android Photo Picker, introduced in Android 13. This tool offers a privacy-centric way for users to select specific media files without granting access to their entire library. Android photo picker provides an intuitive interface, including access to cloud-backed photos and videos, and allows for customization to fit your app's needs. In addition, this system picker is backported to Android 4.4, ensuring a consistent experience for all users. By eliminating runtime permissions, Android photo picker simplifies the user experience and builds trust through transparency.

Build trust through transparent data practices

We understand that some developers have historically used custom photo pickers for tailored user experiences. However, regardless of whether you use a custom or system picker, transparency with users is crucial. Users want to know why your app needs access to their photos and videos.

Developers should strive to provide clear and concise explanations within their apps, ideally at the point where the permission is requested. Take the following in consideration while crafting your permission request mechanisms as possible best practices guidelines:

    • When requesting media access, provide clear explanations within your app. Specifically, tell users which media your app needs (e.g., all photos, profile pictures, sharing videos) and explain the functionality that relies on it (e.g., 'To choose a profile picture,' 'To share videos with friends').
    • Clearly outline how user data will be used and protected in your privacy policies. Explain whether data is stored locally, transmitted to a server, or shared with third parties. Reassure users that their data will be handled responsibly and securely.

Learn how Snap has embraced the Android System Picker to prioritize user privacy and streamline their media selection experience. Here's what they have to say about their implementation:

A grid of photos in the photo library is shown on a smartphone screen, including a waterfall and two people smiling and posing for the camera. The Google Photos interface is at the top, with the Photos tab selected, and one photo from the grid is selected for use

“One of our goals is to provide a seamless and intuitive communication experience while ensuring Snapchatters have control over their content. The new flow of the Android Photo Picker is the perfect balance of providing user control of the content they want to share while ensuring fast communication with friends on Snapchat.”
– Marc Brown, Product Manager

Get started

Start building a more trustworthy app experience. Explore the Android Photo Picker and implement privacy-first data practices today.


Acknowledgement

Special thanks to: May Smith – Product Manager, and Anita Issagholyan – Senior Policy Specialist

Strengthening Our App Ecosystem: Enhanced Tools for Secure & Efficient Development

Posted by Suzanne Frey – VP, Product, Trust & Growth for Android & Play

Knowing that you’re building on a safe, secure ecosystem is essential for any app developer. We continuously invest in protecting Android and Google Play, so millions of users around the world can trust the apps they download and you can build thriving businesses. And we’re dedicated to continually improving our developer tools to make world–class security even easier to implement.

Together, we’ve made Google Play one of the safest and most secure platforms for developers and users. Our partnership over the past few years includes helping you:

Today, we’re excited to share more about how we're making it easier than ever for developers to build safe apps, while also continuing to strengthen our ecosystem's protection in 2025 and beyond.

Making it easier for you to build safer apps from the start

Google Play’s policies are a critical component of ensuring a safe experience for our shared users. Play Console pre-review checks are a great way to resolve certain policy and compatibility issues before you submit your app for review. We recently added the ability to check privacy policy links and login credential requirements, and we’re launching even more pre-review checks this year to help you avoid common policy pitfalls.

To help you avoid policy complications before you submit apps for review, we’ve been notifying you earlier about certain policies relevant to your apps – starting right as you code in Android Studio. We currently notify developers through Android Studio about a few key policy areas, but this year we’ll expand to a much wider range of policies.

Providing more policy support

Acting on your feedback, we’ve improved our policy experience to give you clearer updates, more time for substantial changes, more flexible requirements while still maintaining safety standards, and more helpful information with live Q&A's. Soon, we’ll be trying a new way of communicating with you in Play Console so you get information when you need it most. This year, we’re investing in even more ways to get your feedback, help you understand our policies, navigate our Policy Center, and help to fix issues before app submission through new features in Console and Android Studio.

We’re also expanding our popular Google Play Developer Help Community, which saw 2.7 million visits last year from developers looking to find answers to policy questions, share knowledge, and connect with fellow developers. This year, we’re planning to expand the community to include more languages, such as Indonesian, Japanese, Korean, and Portuguese.

Protecting your business and users from scams and attacks

The Play Integrity API is an essential tool to help protect your business from abuse such as fraud, bots, cheating, and data theft. Developers are already using the APIs to make over 500M daily checks for potentially fraudulent or risky behavior. In fact, apps that use Play Integrity features to detect suspicious activity are seeing an 80% drop in unauthorized usage on average compared to other apps.

Developers are using Play Integrity API's new app access risk detection to make over 500M daily checks for potentially fraudulent or risky behavior, and apps that use the Play Integrity API are seeing 80% lower usage from unverified, untrusted sources on average.

This year, we’ll continue to enhance the Play Integrity API with stronger protection for even more users. We recently improved the technology that powers the API on all devices running Android 13 (API level 33) and above, making it faster, more reliable, and more private for users. We also launched enhanced security signals to help you decide how much you trust the environment your app is running in, which we’ll automatically roll out to all developers who use the API in May. You can opt in now to start using the improved verdicts today.

We’ll be adding new features later this year to help you deal with emerging threats, such as the ability to re-identify abusive and risky devices in a way that also preserves user privacy. We’re also building more tools to help you guide users to fix issues, like if they need a security update or they’re using a tampered version of your app.

Providing additional validation for your app

For apps in select categories, we offer badges that provide an extra layer of validation and connect users with safe, high-quality, and useful experiences. Building on the work of last year’s “Government” badge, which helps users identify official government apps, this year we introduced a “Verified” badge to help users discover VPN apps that take extra steps to demonstrate their commitment to security. We’ll continue to expand on this and add badges to more app categories in the future.

Partnering to keep kids safe

Whether your app is specifically designed for kids or simply attracts their attention, there is an added responsibility to ensure a safe and trusted experience. We want to partner with you to keep kids and teens safe online, and protect their privacy, and empower families. In addition to Google Play’s Teacher Approved program, Families policies, and tools like Restrict Declared Minors setting within the Google Play Console, we’re building tools like Credential Manager API, now in Beta for Digital IDs.

Strengthening the Android ecosystem

In addition to helping developers build stronger, safer apps on Google Play, we remain committed to protecting the broader Android ecosystem. Last year, our investments in stronger privacy policies, AI-powered threat detection and other security measures prevented 2.36 million policy-violating apps from being published on Google Play. By contrast, our most recent analysis found over 50 times more Android malware from Internet-sideloaded sources (like browsers and messaging apps) than on Google Play. This year we’re working on ways to make it even harder for malicious actors to hide or trick users into harmful installs, which will not only protect your business from fraud but also help users download your apps with confidence.

Our most recent analysis found over 50 times more Android malware from Internet-sideloaded sources than on Google Play

Meanwhile, Google Play Protect is always evolving to combat new threats and protect users from harmful apps that can lead to scams and fraud. As this is a core part of user safety, we’re doing more to keep users from being socially-engineered by scammers to turn this off. First, Google Play Protect live threat detection is expanding its protection to target malicious applications that try to impersonate financial apps. And our enhanced financial fraud protection pilot has continued to expand after a successful launch in select countries where we saw malware based financial fraud coming from Internet-sideloaded sources. We are planning to expand the pilot throughout this year to additional countries where we have seen higher levels of malware-based financial fraud.

We’re even working with other leaders across the industry to protect all users, no matter what device they use or where they download their apps. As a founding member of the App Defense Alliance, we’re working to establish and promote industry-wide security standards for mobile and web applications, as well as cloud configurations. Recently, the ADA launched Application Security Assessments (ASA) v1.0, which provides clear guidance to developers on protecting sensitive data and defending against cyber attacks to strengthen user trust.

What's next

Please keep the feedback coming! We appreciate knowing what can make our developers’ experiences more efficient while ensuring we maintain the highest standards in app safety. Thank you for your continued partnership in making Android and Google Play a safe, thriving platform for everyone.

#WeArePlay | How Memory Lane Games helps people with dementia

Posted by Robbie McLachlan – Developer Marketing

In our latest #WeArePlay film, which celebrates the people behind apps and games, we meet Bruce - a co-founder of Memory Lane Games. His company turns cherished memories into simple, engaging quizzes for people with different types of dementia. Discover how Memory Lane Games blends nostalgia and technology to spark conversations and emotional connections.


What inspired the idea behind Memory Lane Games?

The idea for Memory Lane Games came about one day at the pub when Peter was telling me how his mum, even with vascular dementia, lights up when she looks at old family photos. It got me thinking about my own mum, who treasures old photos just as much. The idea hit us – why not turn those memories into games? We wanted to help people reconnect with their past and create moments where conversations could flow naturally.

Memory Lane Games co-founders, Peter and Bruce from Isle of Man

Can you tell us of a memorable moment in the journey when you realized how powerful the game was?

We knew we were onto something meaningful when a caregiver in a memory cafe told us about a man who was pretty much non-verbal but would enjoy playing. He started humming along to one of our music trivia games, then suddenly said, "Roy Orbison is a way better singer than Elvis, but Elvis had a better manager." The caregiver was in tears—it was the first complete sentence he’d spoken in months. Moments like these remind us why we’re doing this—it’s not just about games; it’s about unlocking moments of connection and joy that dementia often takes away.

A user plays Memory Lane Games from their phone

One of the key features is having errorless fun with the games, why was that so important?

We strive for frustration-free design. With our games, there are no wrong answers—just gentle prompts to trigger memories and spark conversations about topics they are interested in. It’s not about winning or losing; it’s about rekindling connections and creating moments of happiness without any pressure or frustration. Dementia can make day-to-day tasks challenging, and the last thing anyone needs is a game that highlights what they might not remember or get right. Caregivers also like being able to redirect attention back to something familiar and fun when behaviour gets more challenging.

How has Google Play helped your journey?

What’s been amazing is how Google Play has connected us with an incredibly active and engaged global community without any major marketing efforts on our part.

For instance, we got our first big traction in places like the Philippines and India—places we hadn’t specifically targeted. Yet here we are, with thousands of downloads in more than 100 countries. That reach wouldn’t have been possible without Google Play.

A group of senior citizen gather around a table to play a round of Memory Lane Games from a shared mobile device

What is next for Memory Lane Game?

We’re really excited about how we can use AI to take Memory Lane Games to the next level. Our goal is to use generative AI, like Google’s Gemini, to create more personalized and localized game content. For example, instead of just focusing on general memories, we want to tailor the game to a specific village the player came from, or a TV show they used to watch, or even local landmarks from their family’s hometown. AI will help us offer games that are deeply personal. Plus, with the power of AI, we can create games in multiple languages, tapping into new regions like Japan, Nigeria or Mexico.

Discover other inspiring app and game founders featured in #WeArePlay.



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Get ready for Google I/O May 20–21

Posted by the Google I/O team

Google I/O is back

Google I/O returns May 20 – 21! Join us online as we share our vision for the future of technology, along with updates across Android, AI, web, cloud, and more.

Tune in to learn how the latest AI models can help you build innovative apps and transform development workflows. We'll also share how we're making Android development even easier, and empowering you to build richer, more engaging web experiences.

Register now and tune in live

Head to the Google I/O website and register to receive updates. The livestreamed keynotes kick off on May 20th at 10 AM PT, and new this year, we’ll be streaming developer product keynotes live from Shoreline across both days!

Stay tuned for details about I/O Connect events this summer, and test your skills at solving the #GoogleIO puzzle to unlock bonus worlds and earn badges.

Helping users find trusted apps on Google Play

Posted by JJ Zou – Product Manager, and Scott Lin – Product Manager

At Google Play, we're committed to empowering you with the tools and resources you need to build successful and secure apps that users can rely on. That's why we're introducing a new way to recognize VPN apps that go above and beyond to protect their users: a "Verified" badge for consumer-facing VPN apps.

This new badge is designed to highlight apps that prioritize user privacy and safety, help users make more informed choices about the VPN apps they use, and build confidence in the apps they ultimately download. This badge complements existing features such as the Google Play Store banner for VPNs and Data Safety section declaration in the Play Store.

A screenshot of the NordVPN app page on the Google Play Store. The app has a 4.6-star rating and is verified by Google Play Protect and description mentions 6,000+ servers in 110+ locations and highlights its data safety features.

Build user trust with more transparency

Earning the VPN badge isn't just about checking a box— it's proof that your VPN app invests in app safety. This badge signifies that your app has gone above and beyond, adhering to the Play safety and security guidelines and successfully completed a Mobile Application Security Assessment (MASA) Level 2 validation.

The VPN badge helps your app stand out in a crowded marketplace. Once awarded, the badge is prominently displayed on your app’s details page and in search results. Additionally, we have built new surfaces to showcase verified VPN applications.

Demonstrating commitment to security and safety

We're excited to share insights from some of our partners who have already earned the VPN badge and are leading the way in building a safe and trusted Google Play ecosystem. Learn how partners like Nord, hide.me, and Aloha are using the badge and implementing best practices for user security:

Nord

Nord VPN Logo

“We’re excited that the new ‘Verified’ badge will help users easily identify VPNs that meet high standards for security and privacy. In a market where trust is key, this badge not only provides reassurance to customers, but also highlights the integrity of developers committed to delivering secure and reliable products.”


hide.me

hide.me Logo

“Privacy and user safety are fundamental to our VPN's architecture. The MASA program has been valuable in validating our security practices and maintaining high standards. This accreditation provides independent verification of our commitment to protecting user privacy.”


Aloha Browser

Aloha Logo

“The certification process is well-organized and accessible to any company. If your product is developed with security as a core focus, passing the required audits should not pose any difficulty. We regularly conduct third-party audits and have been active participants in the MASA program since its inception. Additionally, it fosters discipline in your development practices, knowing that regular re-certification is required. Ultimately, it’s the end user who benefits the most—a secure and satisfied user is the ultimate goal for every app developer.”


Getting your App Badge-Ready

To take advantage of this opportunity to enhance your app's profile and attract more users, learn more about the specific criteria and start the validation process today.

To be considered for the "Verified" badge, your VPN app needs to:

    • Have at least 10,000 installs and 250 reviews
    • Be published on Google Play for at least 90 days
        • Independent security review, under ‘Additional badges’
        • Encryption in transit
    Note: This list is not exhaustive and doesn't fully represent all the criteria used to display the badge. While other factors contribute to the evaluation, fulfilling these requirements significantly increases your chances of seeing your VPN app “Verified.”

    Join us in our mission to create a safer and more transparent Google Play ecosystem. We're here to support you with the tools and resources you need to build trusted apps.

Celebrating Another Year of #WeArePlay

Posted by Robbie McLachlan – Developer Marketing

This year #WeArePlay took us on a journey across the globe, spotlighting 300 people behind apps and games on Google Play. From a founder whose app uses AI to assist visually impaired people to a game where nimble-fingered players slice flying fruits and use special combos to beat their own high score, we met founders transforming ideas into thriving businesses.

Let’s start by taking a look back at the people featured in our global film series. From a mother and son duo preserving African languages, to a founder whose app helps kids become published authors - check out the full playlist.


We also continued our global tour around the world with:

And we released global collections of 36 stories, each with a theme reflecting the diversity of the app and game community on Google Play, including:


To the global community of app and game founders, thank you for sharing your inspiring journey. As we enter 2025, we look forward to discovering even more stories of the people behind games and apps businesses on Google Play.



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#WeArePlay | Meet the people building sport apps and games

Posted by Robbie McLachlan – Developer Marketing

In a year filled with iconic sports moments—from the Olympic and Paralympic Games in Paris to the UEFA Euro Cup in Germany—our celebration of app and game businesses continues with nine new #WeArePlay stories. These founders are building sports apps and games that unite players, fans, and communities—from immersive sports simulations to apps that motivate runners with rewards like vouchers and free gifts.

Let’s take a look at some of my favourites.

Immerse yourself into your favourite sport with Hao, Yukun, and Mingming's simulator games

Hao, Yukun, and Mingming, founders of Feamber Games pose for a photo - Chengdu, China
Hao, Yukun and Mingming, co-founders of Feamber Games
Chengdu, China

Hao always dreamed of creating video games. After studying computer science, he joined a gaming company where he met Yukun and Mingming. Their shared passion for game design and long conversations about graphics, movie scenes, and nostalgic childhood games inspired them to start Feamber Games. Specializing in realistic 3D sports simulations like pool and archery, they’ve added competitive elements to enhance the experience. Recently, they’ve expanded into immersive games that let players build business empires and manage hotels. Now, the trio is focused on growing their global audience.

Anna’s boxing fitness app is a knockout, with tailored training and on-demand classes

Anna, founder of Boxx, sits cross-legged and smiles at the camera - London, UK
Anna, founder of Boxx
London, UK

Anna discovered her love for boxing at 11, staying dedicated to non-contact training throughout adulthood. After a career in accounting and becoming a mother, she struggled to attend classes, inspiring her to create Boxx – an app that brings boxing training to any location. Collaborating with fitness instructors, she developed personalized sessions, hybrid workouts, expert-led on-demand classes, and progress tracking. With hands-free guided audio and community features coming soon, Anna is regularly reviewing feedback to find innovative approaches to improve boxers’ experiences.

Get active and track your progress with Yi Hern, Dana, and Pearl's running app

Yi Hern, founder of JomRun, smiling at the camera - Cyberjava, Malaysia
Yi Hern, co-founder of JomRun
Cyberjaya, Malaysia

After creating a successful augmented reality game, childhood friends Yi Hern, Dana, and Pearl decided to inspire people to stay active. Combining Yi Hern's engineering skills, Dana's visual arts expertise, and Pearl's scientific background, they developed JomRun – Let’s Run. The app allows runners to track their progress, earn rewards like vouchers and free gifts, and easily join marathons. With teams in Malaysia and Singapore, and plans to introduce new features, the trio is gearing up to expand across Southeast Asia.

Ohjun and Jaeho’s volleyball game get high scores from players worldwide

Ohjun and Jaeho, co-founders of SUNCYAN - Seoul, South Korea
Ohjun and Jaeho, co-founders of SUNCYAN
Seoul, South Korea

Ohjun and Jaeho, childhood friends from an online game development community, combined their love for game building and volleyball to create The Spike - Volleyball Story. After a successful test release on Google Play, the game gained popularity in South Korea, inspiring them to improve it and reach a global audience. They added new features like story and tournament modes, plus a complete UX overhaul, all to recreate the excitement of real-life volleyball. Now, they’re focused on creating even more thrilling sports games.




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Notes from Google Play: The next phase of Play

Posted by Sam Bright – VP & GM, Google Play + Developer Ecosystem

Hello everyone,

Thank you for making this year another incredible one! Your innovative experiences continue to inspire us and bring joy to billions. We recently celebrated some of your amazing work in our Best of 2024 awards, showcasing moments of delight across phones, large-screen devices, watches, and PCs.

This year, we shared our vision for the next phase of Play where Play leans into being more than a store and becomes a dynamic platform that connects people with your content, when and where they need it most. To help people discover all you have to offer, truly engage with your experiences, and keep them coming back for more, we’re making Play:

    • A destination for discovery: Helping people find their new favorite apps and games and the content within
    • The best place for gaming: So people can play more of the games they love across more surfaces, with exclusive rewards available only through Play Points, and
    • Go beyond the store: Where people can get relevant content from installed apps directly on their home screen through our new Collections experience

Check out the video above, or keep reading for some of the key features we've launched this year to help you succeed at every stage of your app’s lifecycle.

New tools and features built in 2024

Launch with confidence

Launching a new app or update is a critical moment and we want to make this process as smooth and successful as possible.

    • The new quality panel gives you a centralized view of your app's quality so you can proactively find and address issues like crashes and ANRs, and see recommendations related to user experience.
    • And with SDK Console, we’re connecting you with SDK owners who can alert you in Android Studio and Play Console when new versions may address quality issues or help your app or game comply with Play policies.
Quality Panel in Google Play
Features like quality panel help you proactively find and address issues before you launch, helping you have a smooth and successful experience

Accelerate your growth and deepen your engagement with users

We've made Google Play even more content-forward with a visually engaging design that helps people discover the best of what you have to offer, wherever they are.

    • We integrated Gemini models to make it easier for everyone to find what they're looking for with AI-generated app review summaries, FAQs, and app highlights, providing key information at a glance.
    • Seamless app discovery helps users enjoy amazing experiences across their devices. Now, when people search for apps on their phone, they'll easily discover and install relevant apps for their TV, watch, and more.
    • Enhanced custom store listings give you even more ways to tailor your content. And now, with the ability to segment by search keyword, you can connect with users who are actively searching for the specific benefits your app offers. Play Console will even give you keyword suggestions.
    • Deep links help you create seamless web-to-app journeys to take users directly to the content they want, right inside your app. And now, we’ve made it even easier for you to manage and experiment with these deep links in Play Console, where you can make quick changes without waiting to publish a new app release.
App highlights in Google Play
App highlights is one of our latest AI-powered features making it easier for users to discover their next favorite apps.

Optimize revenue with Google Play Commerce

We're continuing to make it easier and more convenient for over 2.5 billion users in over 190 markets to have seamless and secure purchase experiences.

    • This year, we've helped over half a billion people be ready to make purchases by proactively encouraging them to set up payment and authentication methods in advance. With new secure biometric authentication options like fingerprint and facial recognition, checkout is now faster and more secure.
    • Our extensive payment method library, which includes over 300 local forms of payment in more than 65 markets, continues to grow. This year, we added CashApp (US), Blik Banking (Poland), Pix (Brazil), and MoMo (Vietnam).
    • Expanded payment options give more ways for users to pay for content. Parents with Google Family setup can now approve their child's in-app purchases from any OS, not just on Android devices.
    • And new subscription platform improvements, like flexible payment plans for long-term subscriptions, give users more options throughout the purchase experience, which helps drive higher conversions and new subscribers.
Installment subscriptions in Google Play
Flexible payment plans give users more options throughout the purchase experience, helping drive higher conversions and new subscribers for your app

Reinforcing trust, safety, and security

We continue to invest in more ways to protect users, your business, and the ecosystem. This includes actively combating bad actors who try to deceive users or spread malware, and giving you tools to combat abuse.

    • Google Play Protect scans 200 billion apps daily. When it finds a potentially harmful app, we let people know and may even disable particularly dangerous apps.
    • Easier automatic app updates help ensure users have the latest features and improved security. Users with limited Wi-Fi access have the option to get their app updates over mobile data, and within their data budgets. We also launched a new tool that empowers you to prompt users for timely updates.

These are just the highlights. To see how we're continuously improving the experience, check out our quarterly roundup of programs and launches on The Latest.

Investing in our app and game community

We’re continuing to help app and game businesses of all sizes reach their full potential.

    • This year, we’ve doubled the size of our global Indie Games Accelerator program and selected 60 game studios from around the world to participate in a 10-week program of masterclasses, workshops, and access to industry experts.
    • Ten studios from across Latin America were selected to receive a share of $2 million in equity-free funding and hands-on guidance from the Google Play team as part of our Indie Games Fund.
    • And the ChangGoo initiative in Korea has nurtured a thriving startup ecosystem, supporting over 500 startups and attracting over KRW 147.6 billion in investments.

And with another year of #WeArePlay, we shared and celebrated the stories of 300 app and game businesses from all over the world. Take a look back at just a few of the inspiring founders we’ve featured.

Looking ahead

I’m excited about the future of Google Play as a dynamic platform that connects users with your amazing content, wherever they are.

Next year, we're going to continue helping you maximize your investments on Play by:

    • Leaning into content-rich and interactive experiences for apps both within and beyond the Play store,
    • Building on our gaming destination to make it even more personalized, engaging, and part of daily routines, and,
    • Simplifying the payment and checkout experience for your apps and content.

Thanks again for your continued partnership and the innovation you’ve put into your apps and games. From our team to yours, happy holidays and best wishes for an amazing 2025!

Sam Bright 
VP & GM, Google Play + Developer Ecosystem