Tag Archives: AdMob

Hear how digital businesses grew in our new podcast, PubCast

PubCast is a new podcast by Google that explores the stories of website creators and app developers who turned their passions into profit with Google. In this four-part miniseries, you’ll hear from founders and small business leaders about how they got started, how they grew their businesses and the challenges they faced along the way. 


You can listen to the miniseries on the Talks@Google podcast channel anywhere you find podcasts -- just look for PubCast in the episode title. 


Here’s a peek into our 2021 season: 


1.Shankar Uprety | Creating community and Nepal's most popular app: Shankar Uprety is the CEO and Founder of Hamro Patro, the most popular app in Nepal. After building the app as a side project to stay connected to Nepal, Shankar has grown Hamro Patro to six million monthly active users and created a global Nepali community. 


2. Doug Hexter | Transforming ad dollars into animal shelter donations: Doug Hexter is the CEO and Founder of WoofTrax, the dog-walking app that supports animal organizations with every step. Since launching the app, dog walkers have contributed over 50 million walks supporting more than 8,500 animal shelters.


3. Kevin Binkley | Taking old-school card games digital: Kevin Binkley is the CEO and Founder of NeuralPlay, a card-game app builder that has brought together over 500,000 bridge players globally. With a passion for old-school games, Kevin has transported them into the future using AI-based gaming. 


4. Peter Kim | Finding your niche and following your dreams: Peter Kim is a cofounder at SBLY (formerly Shareably), a company he started with his longtime friend Kevin Chen in their living room after graduating college. SBLY has been using media and technology to build digital brands and audiences since 2015.


Are you a digital business owner who uses AdSense, AdMob or Ad Manager and interested in being featured on PubCast? Fill out our feedback form and share your contact information and few sentences about your business. If you’re interested in learning how you can earn money from your site or app, see how Google AdSense and AdMob could help you.

Hear how digital businesses grew in our new podcast, PubCast

PubCast is a new podcast by Google that explores the stories of website creators and app developers who turned their passions into profit with Google. In this four-part miniseries, you’ll hear from founders and small business leaders about how they got started, how they grew their businesses and the challenges they faced along the way. 


You can listen to the miniseries on the Talks@Google podcast channel anywhere you find podcasts -- just look for PubCast in the episode title. 


Here’s a peek into our 2021 season: 


1.Shankar Uprety | Creating community and Nepal's most popular app: Shankar Uprety is the CEO and Founder of Hamro Patro, the most popular app in Nepal. After building the app as a side project to stay connected to Nepal, Shankar has grown Hamro Patro to six million monthly active users and created a global Nepali community. 


2. Doug Hexter | Transforming ad dollars into animal shelter donations: Doug Hexter is the CEO and Founder of WoofTrax, the dog-walking app that supports animal organizations with every step. Since launching the app, dog walkers have contributed over 50 million walks supporting more than 8,500 animal shelters.


3. Kevin Binkley | Taking old-school card games digital: Kevin Binkley is the CEO and Founder of NeuralPlay, a card-game app builder that has brought together over 500,000 bridge players globally. With a passion for old-school games, Kevin has transported them into the future using AI-based gaming. 


4. Peter Kim | Finding your niche and following your dreams: Peter Kim is a cofounder at SBLY (formerly Shareably), a company he started with his longtime friend Kevin Chen in their living room after graduating college. SBLY has been using media and technology to build digital brands and audiences since 2015.


Are you a digital business owner who uses AdSense, AdMob or Ad Manager and interested in being featured on PubCast? Fill out our feedback form and share your contact information and few sentences about your business. If you’re interested in learning how you can earn money from your site or app, see how Google AdSense and AdMob could help you.

Join the Women of Publishing webinar series

With our third annual 2021 Women of Publishing Leadership Series, we're eager to accelerate the growth of women-led small-medium publishing businesses and create an international community. The annual program registration is now open, so apply by Sunday, March 7 to join us for our exclusive livestream sessions. 

What you can expect

On March 16, the Women of Publishing Leadership Series is bringing together female entrepreneurs and leaders, who have successfully funded their passions through monetization platforms using Google AdMob or Google AdSense. Carrying the spirit of International Women's Day, the first online session kicks off on March 16. 

This two-day virtual event (March 16-17) will teach you how Google tools can help fuel your business growth, share data-driven monetization tactics for web and apps and enable connections with other women. The sessions will also include discussions on sustaining momentum in this fast-paced and evolving digital ecosystem.

The program is designed to help participants learn how to maximize the value of their publishing business and earn more revenue. The curriculum is tailored for small and medium-sized businesses. Women from all types of digital backgrounds: apps, news, gaming, entertainment, video, e-commerce, etc. are encouraged to apply. New to Google's monetization platforms? We'd love for you to join and learn about how we can partner with you and grow your online business.

Applications close on March 7, 2021. Join the 2021 Women of Publishing community by applying on our website..

Preparing our partners for Apple’s iOS 14 policy updates

Apple’s upcoming App Tracking Transparency (ATT) policy will require developers to ask for permission when they use certain information from other companies’ apps and websites for advertising purposes, even if they already have user consent. Today we’re sharing how Google is helping our community prepare, as we know that developers and advertisers in the iOS ecosystem are still figuring out how to adapt.


Preparing your app for iOS 14

Apple's ATT changes will reduce visibility into key metrics that show how ads drive conversions (like app installs and sales) and will affect how advertisers value and bid on ad impressions. As such, app publishers may see a significant impact to their Google ad revenue on iOS after Apple’s ATT policies take effect. To help improve iOS monetization rates, we encourage developers to upgrade to version 7.64 of the Google Mobile Ads SDK for new features like SKAdNetwork support. Learn more about how app publishers can prepare.


Measuring ad performance on iOS 14

We’re working with the industry to give Apple feedback on how to further improve SKAdNetwork so advertisers can measure their campaign results accurately on iOS 14. In the meantime, we encourage app advertisers to upgrade to the latest version of Google Analytics for Firebase for new features like SKAdNetwork support. We also encourage advertisers to monitor the performance and delivery of all iOS App campaigns closely and, if necessary, make adjustments to budgets and bids to achieve their goals. Learn more about how app advertisers can prepare and tune in to our Learn with Google education series for ongoing guidance. 

Advertisers running Display, Video and other campaigns promoting web-based conversion goals may see performance fluctuations as Apple’s ATT policies go into effect. During this time, we will be expanding modeled conversions to more iOS 14 traffic.


How we’re complying with ATT

When Apple’s policy goes into effect, we will no longer use information (such as IDFA) that falls under ATT for the handful of our iOS apps that currently use it for advertising purposes. As such, we will not show the ATT prompt on those apps, in line with Apple’s guidance. We are working hard to understand and comply with Apple’s guidelines for all of our apps in the App Store. As our iOS apps are updated with new features or bug fixes, you’ll see updates to our app page listings that include the new App Privacy Details.

At Google, we’ve always put users and their privacy first. Transparency, choice and control form the bedrock of our commitment to users, and advertising is no different. We remain committed to preserving a vibrant and open app ecosystem where people can access a broad range of ad-supported content with confidence that their privacy and choices are respected. That’s why we’ll continue to invest in privacy preserving technology ― including aggregated and on-device solutions ― like what we’re developing for the web, along with ecosystem partners, in the Privacy Sandbox.

Announcing new AdMob API methods and authorization scope

Today we are announcing the launch of two new features in the AdMob API:

  • New admob.readonly OAuth 2.0 scope
  • Inventory methods including list apps and ad units

New OAuth 2.0 scope

While the admob.report scope is only intended for reports, the new admob.readonly scope is intended for all read methods, including reports and inventory. We recommend using the admob.readonly scope as it can be used for all read only methods.

Scope Functionality
https://www.googleapis.com/auth/admob.readonly See all of your AdMob data. This may include your account information, inventory and mediation settings, reports, and other data. If you agree, this app will be allowed to see, but not make changes to your AdMob data. This doesn't include sensitive data, such as payments or campaign details.
https://www.googleapis.com/auth/admob.report See ad performance and earnings reports.

See publisher ID, timezone and default currency code.



New methods

We have added the following new methods to the v1beta AdMob API, which allow you to view your AdMob apps and ad units.

How can I start using the new methods and scope?

The beta is available to all AdMob users. You can start with the client libraries that we have created for you.

Where can I learn more?

Feel free to reach out to us via the AdMob API forum if you have questions or feedback regarding the AdMob API.

 - Amira Badreldin, AdMob API team

Earn more this holiday season with engaging ad formats

The holiday season presents a great opportunity for app publishers to earn more from rising CPMs. This year, as consumers continue to spend more time in apps, it’s even more critical for publishers to optimize their monetization strategy. Finding the right combination of ad formats is key to maximize revenue while creating engaging user experiences. In this post, we’ll share some of the latest ad format innovations to help publishers achieve their goals. 

Unlock new placement with app open ads 

App open ads are a great way to monetize an app’s loading experience. They unlock a new ad placement opportunity when a user opens or switches back to the app. The format is specially designed to seamlessly integrate into these loading screens to maximize engagement. We first announced app open ads at this year’s Think Games event and have since enhanced its performance and usability with features like standardized publisher branding. Publishers who have implemented the latest version of app open ads have seen up to twice as much revenue. We’re excited to share that app open ads are now in open beta. To learn more and get started with app open ads, start here or reach out to your account manager. 

admob app open ads

Increase impressions and engagement with rewarded interstitial ads 

Rewarded interstitial is a new format that helps deliver more impressions with an engaging ad experience. It allows publishers to engage users who do not opt-in to traditional rewarded ads by offering meaningful in-app rewards for watching full-page interstitial ads. Rewarded interstitial can help deliver better monetization results in the following ways:

  • Increase overall ARPDAU by adding rewarded interstitials in new placements with contextual in-app rewards 

  • Improve engagement and retention by replacing interstitial ads with rewarded interstitials

  • Generate more impressions by replacing rewarded ads that have low opt-in rate with rewarded interstitials

Rewarded interstitial was in closed beta when we first announced it at Think Games and is now available in open beta. To learn more and get started with this ad format, start here or reach out to your account manager. 

admob rewarded interstitial ads

Optimize performance with adaptive banners

Adaptive banners offer an easy and effective way for app publishers to enhance the performance of banner ads. With the ability to return the optimal ad size tailored for each user’s device, adaptive banners can help publishers maximize the performance of banner ads with minimal coding.

Adaptive banners can be placed in two ways:

  • Anchored placement: banners will appear locked to the top or bottom of the screen. Adaptive anchor banners were first introduced in late 2019 and are now available for all publishers to use.

  • Inline placement: banners will appear in scroll view within app content. This is a new placement that is now available in closed beta.

To learn more and get started with adaptive banner ads, start here or reach out to your account manager. 

admob adaptive banner ads

Optimizing ad format strategy with the right combination and placement is key to earning more while creating engaging user experiences. As we approach the holiday season this year, we encourage publishers to consider integrating some of the latest formats from AdMob to maximize revenue. 

Earn more this holiday season with engaging ad formats

The holiday season presents a great opportunity for app publishers to earn more from rising CPMs. This year, as consumers continue to spend more time in apps, it’s even more critical for publishers to optimize their monetization strategy. Finding the right combination of ad formats is key to maximize revenue while creating engaging user experiences. In this post, we’ll share some of the latest ad format innovations to help publishers achieve their goals. 

Unlock new placement with app open ads 

App open ads are a great way to monetize an app’s loading experience. They unlock a new ad placement opportunity when a user opens or switches back to the app. The format is specially designed to seamlessly integrate into these loading screens to maximize engagement. We first announced app open ads at this year’s Think Games event and have since enhanced its performance and usability with features like standardized publisher branding. Publishers who have implemented the latest version of app open ads have seen up to twice as much revenue. We’re excited to share that app open ads are now in open beta. To learn more and get started with app open ads, start here or reach out to your account manager. 

admob app open ads

Increase impressions and engagement with rewarded interstitial ads 

Rewarded interstitial is a new format that helps deliver more impressions with an engaging ad experience. It allows publishers to engage users who do not opt-in to traditional rewarded ads by offering meaningful in-app rewards for watching full-page interstitial ads. Rewarded interstitial can help deliver better monetization results in the following ways:

  • Increase overall ARPDAU by adding rewarded interstitials in new placements with contextual in-app rewards 

  • Improve engagement and retention by replacing interstitial ads with rewarded interstitials

  • Generate more impressions by replacing rewarded ads that have low opt-in rate with rewarded interstitials

Rewarded interstitial was in closed beta when we first announced it at Think Games and is now available in open beta. To learn more and get started with this ad format, start here or reach out to your account manager. 

admob rewarded interstitial ads

Optimize performance with adaptive banners

Adaptive banners offer an easy and effective way for app publishers to enhance the performance of banner ads. With the ability to return the optimal ad size tailored for each user’s device, adaptive banners can help publishers maximize the performance of banner ads with minimal coding.

Adaptive banners can be placed in two ways:

  • Anchored placement: banners will appear locked to the top or bottom of the screen. Adaptive anchor banners were first introduced in late 2019 and are now available for all publishers to use.

  • Inline placement: banners will appear in scroll view within app content. This is a new placement that is now available in closed beta.

To learn more and get started with adaptive banner ads, start here or reach out to your account manager. 

admob adaptive banner ads

Optimizing ad format strategy with the right combination and placement is key to earning more while creating engaging user experiences. As we approach the holiday season this year, we encourage publishers to consider integrating some of the latest formats from AdMob to maximize revenue. 

Introducing Ad Placements for the Google Mobile Ads Unity plugin

We’re excited to announce a new feature for app developers who use Unity: Ad Placements. It is now available in Open Beta.

What are Ad Placements?

Ad Placements provide a cleaner and more intuitive way to place ad units from Google AdMob in your games. Ad Placements allow developers to add ad units with a Unity Editor interface, making the specification of ad units for your game centralized, re-usable, and decoupled from your scripts.

You can then create Ad GameObjects that reference these Ad Placements entirely from the Unity Editor, which means no need for additional scripts!

Developers don’t need to write code to manage the ad unit. Callback functions and ad unit creation are all managed directly in the Unity UI.

Why use Ad Placements?

We’ve developed Ad Placements to help address the feedback that many of you have shared, which is integrating the Google Mobile Ads Unity plugin APIs requires too much scripting. Now with Ad Placements and their associated Ad GameObjects, implementing Google Mobile Ads into your Unity games should be a lot easier and more intuitive. You can add placements, load ads and show them all from easy-to-use Unity Editor integrations. With this new UI-driven approach, we can help you insert ad placements into your game with almost no additional code.

How do I get started?

See the Ad Placement documentation for a download link to the early access build and instructions to help you get started.

As always, please reach out on our developer forum if you have any questions.

 - Samuel Stow, Mobile Ads Developer Relations

Announcing AdMob API v1 General Availability

Today we’re excited to announce the general availability v1 release of the new AdMob API. It allows publishers to programmatically get information on their AdMob account.

The AdMob API v1 release offers the following benefits for app developers compared with the existing AdSense API used to access AdMob data:

  • Retrieve metrics that are consistent with how the AdMob UI defines and calculates them
  • Retrieve mediation reports previously not available through the AdSense API

How can I get started?

The AdMob API is now available to all AdMob users. You can use the Getting Started guide and the client libraries to get started.

If you’re already working with the AdSense API, please refer to our migration guide to get started. Please make plans to migrate to the new AdMob API, as we will sunset access to AdMob data via the AdSense API in the fall of 2021.

If you have any questions, please contact us via the AdMob API Developer Forum. We will be able to provide suggestions on how to best migrate your workflow. We look forward to hearing your feedback.

 - Amira Badreldin, AdMob API team

Grow your games business with new ads solutions

Whether it’s to join the latest multiplayer craze or dive back into an old favorite, user interest in gaming worldwide continues to rise as people spend more time at home. In fact, our data shows that global searches for “best online games” between February and April were up over 100 percent compared to the same time last year. 

Mobile game developers have a huge opportunity to connect with these eager players around the globe. This week at Think Games in China, we’re announcing new ways for developers to engage with the right players and maximize revenue so your team can spend more time creating awesome gaming experiences.  

Reach more of the right players for your game

In today’s crowded gaming landscape, it’s not easy to build a community and retain players over time. App campaigns for engagement were built to help you get players who’ve previously installed your game to return, with custom messages across Search, YouTube and over 1 million apps in our network. 

Available globally in September, App campaigns for engagement will soon also run in Google Play and support audiences from Google Analytics for Firebase. We’re also updating our audience management features to make it easier for you to connect with the right player segments. 

Ads Keynote _ Think Games at ChinaJoy 2020-02.jpg

App campaigns for engagement will soon be able to serve ads in the Play Store

FunPlus, the developers behind the mobile strategy game King of Avalon, wanted to find ways to also get current players to come back during a mega update event. It used App campaigns for engagement to create custom messages for previous player groups who had stopped playing. This resulted in 34 percent more high-value players returning to play, as compared to other strategies it used.

E02557939 Google GMP Think Games at ChinaJoy Update 1 King of Avalon Jul20 v01 (1).jpg

To get started with App campaigns for engagement, make sure you set up deep linking and app conversion tracking, and use a supported measurement solution like Google Analytics for Firebase or one of our App Attribution Partners.  

Here are a few more features designed to help you reach players across the lifecycle of your game:  

  • App campaigns for pre-registration: Get a head start in building an excited community for your game before it launches. Learn more.
  • Maximize conversions bidding for App campaigns for installs: Drive as many installs as possible within a set budget to reach your campaign goals. Learn more.
  • Target Return on Ad Spend (tROAS) open beta for App campaigns for installs: Adjust your bids dynamically based on the value each user is likely to bring for your game. Available later this year to all advertisers bidding on Google Analytics for Firebase events. Learn more. 
  • Creative simplification: Simplify your creative development process by creating image ads only in 1.91:1, 1:1, and 4:5 aspect ratios. You can also crop existing image assets to these aspect ratios with our new cropping tool. Learn more.

Maximize your ad revenue

To help you get the most value from your ads, Open Bidding will be available as a beta to all AdMob developers this fall. Today, many developers rely solely on waterfall mediation, a tried-and-true way to monetize with multiple advertising sources that can be hard to set up and manage at scale. Waterfall mediation calls ad networks one at a time until one of them returns an ad. Though effective, you could be losing out on additional revenue since networks are prioritized based on historical CPMs, rather than real-time pricing.

As Google’s in-app bidding solution, Open Bidding puts participating networks in a fair real-time auction to compete for your impressions, so the winner is always the highest paying network. This means you’ll get the highest revenue available for every impression. With Open Bidding, you can find the most popular demand sources to compete for your impressions in real time. Open Bidding makes earning more even easier by eliminating the need to manually set CPMs and reducing the number of SDKs your teams need to integrate and manage. 

10954_Google_OpenBidding_960x540.gif

CookApps used Open Bidding in order to grow revenue for its match-three puzzle game Candy Blast. By switching to Open Bidding, CookApps optimized revenue across ad networks and saw a 26 percent increase in both total ad revenue and CPMs, compared to their previous waterfall mediation setup. Open Bidding also enabled teams to save time from managing multiple networks, allowing it to focus on other priorities to expand its business. 

E02557939 Google GMP Think Games at ChinaJoy Update 1 Cook Apps Jul20 v01 (1).jpg

Along with Open Bidding, we’re announcing several other solutions to simplify your setup so you can earn even more from your apps:

  • Impression-level LTV pingback: Get real-time estimates of impression values to help measure lifetime value of players across all revenue sources (iOS, Android, Unity).

  • Rewarded interstitials: Increase engagement with rewarded ads by proactively showing players in-game offers in exchange for watching a video during gameplay breaks.

  • App open beta: See up to twice as much user engagement with the improved user experience of app open ads, which now offer standardized publisher branding and simplified user tap targets.Learn more.

  • AdMob plug-in for Unity software: Create and edit ads easily in the Unity interface, letting you quickly implement ads into your Unity game with just a single line of code. 

To hear more about how these solutions can help you build your community and grow your business, watch the Ads Announcements session and tune in to the full Think Gameslive stream.