Tag Archives: App Ads

3 app measurement strategies for business growth

Marketers are investing more in their apps. In fact, 81% of retailers and 75% of e-commerce companies plan to increase their investment in promoting their mobile apps over the next 12 months.[770168]That’s why we’re introducing new tools to help you more accurately measure cross-platform conversions, strengthen campaign performance with privacy-focused measurement and adapt to shifts in platform standards on iOS and Android.

Set up cross-platform conversion measurement

People search across various sites and apps before taking action, with the average consumer switching five times between mobile web and apps in a 30 minute-session[8a20ef]. Without cross-platform conversion tracking, you’ll have measurement gaps and limit optimization across your web and app campaigns. To help advertisers more easily set up conversion tracking, we’ve been alpha testing Web to App Connect, a toolkit that guides advertisers through the process step by step.

It’s also essential to prioritize frictionless web-to-app experiences for customers that already have your app — which you can do with deep linking. For example, let’s say a customer is searching for new shoes on her mobile browser and sees your ad. With deep linking, she will land on the in-app product page and can check out faster, improving the customer experience and driving better campaign performance. On average, advertisers who have implemented deep linking are seeing over 2X uplift in conversion rate.[1ebf67]Creating this smooth experience requires technical implementation, and Web to App Connect offers tools to help simplify this workflow.

Canadian Tire, one of the leading retailers in Canada, has already seen success implementing optimized experiences with Web to App Connect.

Web to App Connect made it easier for my team to collaborate with our developers to ensure our app users aren’t having clunky experiences.

Vera Bondareva
Marketing Director, Canadian Tire

Web to App Connect will be available in beta early next year. You can express interest in being a part of the upcoming beta today and explore this guide to learn more about the toolkit.

Optimize performance with privacy-focused measurement

To be set up for long-term success, today’s leading marketers should prioritize measurement solutions that both deliver performance and protect user privacy. Google Analytics for Firebase, our privacy-forward measurement solution, provides powerful cross-platform measurement capabilities to help you understand how your users engage with your app and optimize your App campaign attribution, reach and performance.

Vinted, a European marketplace for secondhand clothing, wanted to improve app performance by achieving more in-app actions and optimizing their cost per in-app action. After implementing and bidding on conversions from Google Analytics for Firebase, they were able to achieve 128% more in-app actions on iOS compared to their existing measurement solution, increase installs by 92%, and decrease their cost-per-engagement by 22%.

After the transfer, we saw an immediate iOS performance impact and unlocked new opportunities.

Ali Mehrabiyan
Digital Marketing Manager, Vinted

When you implement Google Analytics for Firebase, you also unlock exclusive features like audience management and tROAS bidding for App campaigns. And over the next few months we’re rolling out additional benefits, including:

Maximized performance: You’ll have the ability to use additional consented, signed-in data to automatically improve App campaign ramp up and modeling to more efficiently reach consumers.
Expanded inventory: Connected TV continues to grow in viewership, and by early next year, advertisers will now get access to this key channel and the ability to measure performance across devices.
New audience lists: You’ll have the ability to more easily engage existing app users who have not been reached with push notifications.

Screengrab of new audience list which enables Google Analytics for Firebase users to easily engage existing app users who have not been reached with push notifications

Adapt to shifts in platform standards on iOS and Android

User expectations for privacy continue to grow, and updates such as last year’s rollout of the AppTrackingTransparency (ATT) framework on iOS have made measurement more complex. That’s why we’re supporting solutions that help advertisers navigate these changes, including the new version 4.0 updates to SKAdNetwork, Apple’s measurement API.

Throughout 2023, we’re improving modeled reporting consistency for iOS app installs across measurement platforms in Google Ads. Next year, we’ll also release tools for advertisers using the Google Analytics for Firebase SDK, which streamline setting up SKAdNetwork conversion values and help better optimize their campaigns for in-app actions.

Developing these new solutions will take time, but you can start taking steps today to get ahead. For example, to enhance conversion modeling and reporting accuracy, you can adopt on-device conversion measurement, a privacy-preserving solution we released earlier this year. With on-device conversion measurement, user interactions with app ads can be matched to app conversions in a way that prevents user-identifying information from leaving a user's device. You can also start setting up SKAdNetwork conversion values yourself or work with a measurement partner, such as our App Attribution Partners. Lastly, explore this guide to learn more best practices for your iOS App campaigns.

And while nothing is changing today for Android App campaigns, we recently provided an update on our participation in the Privacy Sandbox on Android initiative. We regularly share feedback with Android about its public proposals so that the new privacy-preserving technologies can help you reach the right audiences, and more accurately measure your campaign results with less reliance on tracking identifiers. And we’ll be sharing what we’ve learned throughout 2023 on the experiments we participate in.

Source: The Official Google Blog

Magic in the making: The 4 pillars of great creative

Consumers report that helpfulness is their top expectation of brands since the start of the COVID-19 pandemic, with 78% saying a brand's advertising should show how they can be helpful in everyday life.¹ This means businesses need to quickly engage audiences with meaningful messages, using immersive storytelling to bring their brand and products to life.

To help you build visually-rich ad experiences that easily drive consumers to action, we've brought together our top creative guidance across Google Ads solutions in a single guide. Learn to craft stronger calls-to-action, engaging ad copy and striking visual assets — plus, get the latest insights from our team of creative and data scientists at Creative Works. You can also explore tips by marketing objective in order to craft more impactful creative to meet your business goals.

An image of two phones featuring natural soap products.

Dr. Squatch using a clear call-to-action, engaging copy and rich product visuals with Google Ads.

The 4 pillars of compelling creative

Lead with a clear call-to-action:Personalized descriptions perform up to two times better for their campaign goal versus non-personalized descriptions.² This means businesses need to help consumers immediately see what they have to offer by including words like "you" to draw attention, and adding their product or brand name in headlines and descriptions.

Connect more authentically with a wide variety of assets:Audiences take action faster if they can relate to your message — 64% of consumers said they took some sort of action after seeing an ad that they considered to be diverse or inclusive.³ And images that feature people perform over 30% better for their campaign goal versus images that don’t.⁴ Given the variety of consumers looking online for new products to try, brands should show a wide range of people using their products or services to resonate with audiences.

Build for smaller screens: Images with no overlaid text, or overlaid text under 20 characters, perform up to 1.2X better for their campaign goal versus images with longer overlaid text.⁵ With people spending more time on a broad range of small devices, businesses should consider how and where consumers are seeing their ads and provide visual assets that clearly communicate their call-to-action.

Give your creatives time to test: We've seen that waiting 2-3 weeks between changes to ad creative minimizes performance fluctuations, allowing the Google Ads system time to learn and adapt to your most effective assets. Review Ad strength and asset reporting to better understand which assets resonate best and help you make the call on which to remove or replace.

An image of two phones featuring beauty products.

Beauty brand COSMEDIX using a variety of image assets in multiple aspect ratios with Google Ads.

Get help with building better assets

Consumers expect businesses of all sizes to offer more helpful brand experiences. Stand out with more relevant, engaging offers with help from our new guide to building better creative. And for more support with developing new creative assets or campaign strategies, check out our approved creative production agencies to find the right partner to help you achieve your business goals.

^{1. Kantar, COVID-19 Barometer Global Report, Wave2, runs across 50 countries, n=9,815, fielded 27th-30th March 2020.}

^{2. Google internal data based on an aggregate study of median performance of campaign goals for Responsive display ads (CTR), Discovery ads (CTR, CVR), Video action campaigns (VTR) and Video discovery ads (VTR) across 78K assets for Media & Entertainment, Retail, and Finance verticals. Global. January 2020 - June 2021.}

^{3. Google/Ipsos, U.S., Inclusive Marketing Study, n of 2,987 U.S. consumers ages 13–54 who access the internet at least monthly, Aug. 2019.}

^{4. Google internal data based on an aggregate study of median performance of campaign goals for Discovery ads (CTR, CVR), Video action campaigns (VTR), Video discovery ads (VTR), App campaigns for installs (IPM), and App campaigns for engagement (EPM) for Media & Entertainment, Retail, and Finance verticals. Global. January 2020 - June 2021.}

^{5. Google internal data based on an aggregate study of median performance of campaign goals for Discovery ads (CTR, CVR), and Responsive display ads (CTR) across 78K assets for Media & Entertainment, Retail, and Finance verticals. Global. January 2020 - June 2021.}

Source: Google Ads & Commerce

Magic in the making: The 4 pillars of great creative

Dr. Squatch using a clear call-to-action, engaging copy and rich product visuals with Google Ads.

The 4 pillars of compelling creative

Beauty brand COSMEDIX using a variety of image assets in multiple aspect ratios with Google Ads.

Get help with building better assets

^{1. Kantar, COVID-19 Barometer Global Report, Wave2, runs across 50 countries, n=9,815, fielded 27th-30th March 2020.}

^{3. Google/Ipsos, U.S., Inclusive Marketing Study, n of 2,987 U.S. consumers ages 13–54 who access the internet at least monthly, Aug. 2019.}

Source: Google Ads & Commerce

Preparing our partners for Apple’s iOS 14 policy updates

Apple’s upcoming App Tracking Transparency (ATT) policy will require developers to ask for permission when they use certain information from other companies’ apps and websites for advertising purposes, even if they already have user consent. Today we’re sharing how Google is helping our community prepare, as we know that developers and advertisers in the iOS ecosystem are still figuring out how to adapt.

Preparing your app for iOS 14

Apple's ATT changes will reduce visibility into key metrics that show how ads drive conversions (like app installs and sales) and will affect how advertisers value and bid on ad impressions. As such, app publishers may see a significant impact to their Google ad revenue on iOS after Apple’s ATT policies take effect. To help improve iOS monetization rates, we encourage developers to upgrade to version 7.64 of the Google Mobile Ads SDK for new features like SKAdNetwork support. Learn more about how app publishers can prepare.

Measuring ad performance on iOS 14

We’re working with the industry to give Apple feedback on how to further improve SKAdNetwork so advertisers can measure their campaign results accurately on iOS 14. In the meantime, we encourage app advertisers to upgrade to the latest version of Google Analytics for Firebase for new features like SKAdNetwork support. We also encourage advertisers to monitor the performance and delivery of all iOS App campaigns closely and, if necessary, make adjustments to budgets and bids to achieve their goals. Learn more about how app advertisers can prepare and tune in to our Learn with Google education series for ongoing guidance.

Advertisers running Display, Video and other campaigns promoting web-based conversion goals may see performance fluctuations as Apple’s ATT policies go into effect. During this time, we will be expanding modeled conversions to more iOS 14 traffic.

How we’re complying with ATT

When Apple’s policy goes into effect, we will no longer use information (such as IDFA) that falls under ATT for the handful of our iOS apps that currently use it for advertising purposes. As such, we will not show the ATT prompt on those apps, in line with Apple’s guidance. We are working hard to understand and comply with Apple’s guidelines for all of our apps in the App Store. As our iOS apps are updated with new features or bug fixes, you’ll see updates to our app page listings that include the new App Privacy Details.

At Google, we’ve always put users and their privacy first. Transparency, choice and control form the bedrock of our commitment to users, and advertising is no different. We remain committed to preserving a vibrant and open app ecosystem where people can access a broad range of ad-supported content with confidence that their privacy and choices are respected. That’s why we’ll continue to invest in privacy preserving technology ― including aggregated and on-device solutions ― like what we’re developing for the web, along with ecosystem partners, in the Privacy Sandbox.

Source: The Official Google Blog

Better conversion measurement for video ads on YouTube and our network

From sparking an idea to helping people make that final decision, online video plays an important role in helping consumers make purchases. In fact, 70 percent of people say they bought a brand as a result of seeing it on YouTube. For advertisers, measuring video campaigns and conversions accurately has never been more important—or more complex—given all the different paths the consumer journey can take.

That’s why we’ve been researching engaged-view conversions (EVC), a more robust non-click conversion metric. EVCs measure the conversions that take place after someone views 10 seconds or more of your skippable ad, but doesn’t click, and then converts within a set amount of days. EVCs are a more robust way to measure conversions than view-through conversions (VTCs), an industry standard that measures the conversions that take place after a person views an impression of your ad, but doesn’t click.

We’ve heard from advertisers that it can be challenging to assess the impact of video ad campaigns on conversions when you can’t compare across ad formats. That is why today we’re announcing that by the end of the year we will make engaged-view conversions a standard way of measuring conversions for TrueView skippable in-stream ads, Local campaigns and App campaigns. Our vision for the coming year is to give you more transparent reporting across both click and engaged-view conversions, aggregated and anonymously, and new configurability options for conversion measurement to make data-driven media decisions for your business.

Engaged-view conversions are informed by incrementality studies

Our teams have run large-scale incrementality studies over the years that confirmed the causal impact of video ad campaigns were undervalued when considering clicks alone. Based on these studies, we found that most incremental conversions come from engaged users who are given the option to skip, but choose to watch your ad. In fact, over 60 percent¹ of all skips on YouTube direct response in-stream video ads happen before 10 seconds. Therefore, the decision to watch 10 seconds of a skippable ad is a user choice that signals an ‘engaged-view’. When these engaged-views result in conversions within a set amount of days, engaged-view conversions are included in the conversion report.

The incrementality studies we ran also determined the default attribution window for engaged-view conversions. The default attribution window is tailored based on consumer behavior for each campaign goal and is set to three days for TrueView for action, two days for App campaigns for Install and one day for App campaigns for engagement. But you know your business best, and will be able to set the right attribution window based on your customers’ behavior and campaign goals in the coming year.

We look forward to seeing how engaged-view conversions can help you understand the value of your ads and grow your business as user behavior evolves and new viewing habits, devices and experiences become available.

_{Some of the mentioned features are in beta, contact your Google representative for more details.}

^{1. YouTube data, Global, Dec 2019}

Source: Google Ads & Commerce

New ways to put your customers first and achieve your marketing objectives

Life looks very different now for my family than it did earlier this year. From juggling work priorities to managing distance learning for my kids, there never seems to be enough hours in the day. As we adapt, we’re relying on our phones to get things done.

How can brands lend a hand? We believe there are three key ways to put consumers at the core of your strategy: help people quickly get what they want, deliver relevant information and make it easy for your customers to take action.

Today, we’re sharing new ways to put your customers first and achieve your marketing objectives.

Help people get what they want, faster

The stakes are high on mobile. If you don’t give people what they want quickly, they’ll take their business elsewhere. In fact, we recently found that for retail sites, improving your site load time by 0.1s can help you improve conversion rates by 8 percent.

Test My Site has been an important tool for helping diagnose site speed and providing custom tips on how to make it faster. Today, we updated the tool to provide specific recommendations on how you can improve your mobile site—beyond speed—and deliver more personalized and seamless experiences. Key updates include:

Aligning speed metrics with Web Vitals, an initiative by Google to provide unified guidance for quality signals that, we believe, are essential to delivering a great user experience on the web. When marketers and developers share the same definition of success, it’s easier to agree on what’s driving results.
Customized tips on how to make your site experience relevant and easy to use. For example, learn how to build a one-step checkout and keep customers coming back with relevant push notifications.

Improve your mobile site to boost your business

To get started, visit Test My Site to see how your site is doing and download your customized report—with sections for both marketers and developers—that you can share with your team.

Deliver more engaging and helpful ad experiences

Many marketers already use feeds in Display, Shopping and Local campaigns to quickly upload and showcase products in your ads. With more product images directly in your ad, consumers are able to easily and seamlessly find what they’re shopping for. In the coming months, we’ll roll out feeds in App campaigns globally to all customers. According to beta testing, advertisers using feeds saw, on average, 6 percent more installs from Google.com and 17 percent more in-app actions (like log-ins and purchases) on sites and apps in our network.

GML_feeds_channels_mocks_06.16.2020-01 copy.jpg — Surface relevant information about what your app offers

Wish, an e-commerce company, used feeds to display diverse products from its marketplace. Wish also enabled deferred deep linking, which gave new app users a smoother onboarding experience—from app install straight to the item they saw in the ad.

Here’s how it works: if a new user taps on a Wish ad for running shoes, she will be directed to her app store to install the Wish app. After installing and opening the app for the first time, she would automatically land on the running shoes’ product page to learn more or make a purchase.

GML_feeds_DDL_flow (final) copy.jpg — Take new app users directly to the products they want to see with deferred deep linking

Since adopting feeds and deferred deep linking, Wish has seen a 105 percent increase in purchases from its app at a similar CPA. “These features have made our app more discoverable and appealing to customers,” says Krishanth Kathiresan, Wish’s Head of Growth Marketing. “It’s a scalable way for us to drive more lower-funnel user engagement and, most importantly, mobile orders.”

To get started, you can reach out to your account manager to join our beta or learn more.

Make it easier for your customers to take action

Loyal customers stick with brands that make it easy for them to get things done. For customers who already have your app installed, deep linking lets them get to the relevant page in the app without having to log in or re-enter information.

Last year at Google Marketing Live, we announced app deep linking from Search, Display and Shopping ads. In the coming months, we’ll be rolling out deep linking from YouTube, Hotel, Gmail and Discovery ads. On average, deep linked ad experiences drive 2X the conversion rates.

Let’s say, your customer is watching a cooking video on YouTube and sees a discount for “2-hour grocery delivery.” Once she taps on the ad, she’s taken directly to a page in the store’s app to place an order.

Deep linking expansion (final).png — Direct customers from your YouTube ad to your app

Rakuten Ichiba, a Japanese e-commerce company, found that enabling deep linking helped its loyal customers take action on ads directly in the brand’s app, resulting in 4X mobile purchases and 3X conversions.

App deep linking introduces an important and seamless path to conversion. To give you better insight into where consumers are landing and converting from your ads, you can start to use ad destination reporting in Google Ads—available globally starting today.

Ad destination reporting (final).png — See where consumers are landing and converting from your ads

For example, let’s say you’re a retailer with both a website and app. With the ad destination report, you can see in the “App deep link” row that these ads drive a higher conversion rate at a lower cost per conversion.

To get started with reporting for your app, use Google Analytics for Firebase or work with one of our App Attribution Program partners.

Learn more

To learn more about how you can be there for your customers while achieving your app and mobile marketing objectives, visit our Advertising Solutions Center.

Source: Google Ads

New ways to put your customers first and achieve your marketing objectives

Today, we’re sharing new ways to put your customers first and achieve your marketing objectives.

Help people get what they want, faster

Aligning speed metrics with Web Vitals, an initiative by Google to provide unified guidance for quality signals that, we believe, are essential to delivering a great user experience on the web. When marketers and developers share the same definition of success, it’s easier to agree on what’s driving results.
Customized tips on how to make your site experience relevant and easy to use. For example, learn how to build a one-step checkout and keep customers coming back with relevant push notifications.

To get started, visit Test My Site to see how your site is doing and download your customized report—with sections for both marketers and developers—that you can share with your team.

Deliver more engaging and helpful ad experiences

To get started, you can reach out to your account manager to join our beta or learn more.

Make it easier for your customers to take action

To get started with reporting for your app, use Google Analytics for Firebase or work with one of our App Attribution Program partners.

Learn more

To learn more about how you can be there for your customers while achieving your app and mobile marketing objectives, visit our Advertising Solutions Center.

Source: Google Ads

New ways to put your customers first and achieve your marketing objectives

Today, we’re sharing new ways to put your customers first and achieve your marketing objectives.

Help people get what they want, faster

Aligning speed metrics with Web Vitals, an initiative by Google to provide unified guidance for quality signals that, we believe, are essential to delivering a great user experience on the web. When marketers and developers share the same definition of success, it’s easier to agree on what’s driving results.
Customized tips on how to make your site experience relevant and easy to use. For example, learn how to build a one-step checkout and keep customers coming back with relevant push notifications.

To get started, visit Test My Site to see how your site is doing and download your customized report—with sections for both marketers and developers—that you can share with your team.

Deliver more engaging and helpful ad experiences

To get started, you can reach out to your account manager to join our beta or learn more.

Make it easier for your customers to take action

To get started with reporting for your app, use Google Analytics for Firebase or work with one of our App Attribution Program partners.

Learn more

To learn more about how you can be there for your customers while achieving your app and mobile marketing objectives, visit our Advertising Solutions Center.

Source: Google Ads

Navigating the road ahead: The benefits of real-time marketing

Changes in consumer behavior have always resulted in adjustments to marketing strategies. COVID-19 has shown how quickly consumers’ interests, expectations, and purchasing behavior can shift—and with it, an ebb and flow in demand for products and services. Despite these changes, consumer expectations for businesses and brands remain high. In fact, 78 percent of people surveyed say brands should show how they can be helpful in the new everyday life.¹

Adjusting your media buying and the way your business shows up in these dynamic conditions is difficult, especially when some businesses are having to manage twice the complexity with half the capacity. Today, we’ll explore the unique role automation can play in helping you respond to the impact of COVID-19 in real time.

Get the most out of your budget

As conditions change, so do auction dynamics. Communities are in various stages of response to COVID-19 and the things people care about are rapidly shifting. This influences things like location, mobile browsing habits, conversions, and other variables that impact ad performance. It’s in this constant sea of change where Smart Bidding can help.

Smart Bidding (also available as Google Ads auction-time bidding in Search Ads 360) uses machine learning to automatically calculate bids for each and every auction. Utilizing signals like location, search query, and conversion data, Smart Bidding can optimize bids in real time to hit your performance goal even as query and conversion volume fluctuates.

It’s important to note that unpredictable changes in conversion rates, for example: shifts in conversion cycles, cancellation or return rates, are challenging for any bid automation tool. Under these conditions, consider adjusting your cost per acquisition or return on ad spend targets to ensure the best allocation of your budget. For additional flexibility, consider shared budgets and portfolio bid strategies which are effective ways to automatically adjust bids and move spend across campaigns based on performance.

Reach new and existing customers

From flour to at-home workouts to studying at home, the things people are searching for and how they’re searching for them is evolving. It can be difficult to identify where consumers’ attention and demand is shifting while ensuring you have the right query coverage. Dynamic Search Ads are an easy way to reach customers who are searching for exactly what you have to offer. Using the content on your website, Dynamic Search Ads automatically delivers relevant ads with headlines and landing pages that are specific to the user’s query. So as consumer behavior shifts, you can ensure your Search ads are adjusting in real time to meet that demand, all while saving time.

Another way to find keyword opportunities is through the Recommendations page. "Keywords & Targeting" recommendations help you identify new trends that are relevant to your business. In fact, more than 16 million keyword recommendations in Google Ads are based on market trends alone, with new ones added every day. Consider adding keywords that are projected to drive additional traffic beyond your existing ones, or pausing keywords that are performing poorly.

Once you’ve applied the recommendations that make the most sense for your business, keep an eye on your optimization score. Each recommendation comes with a score uplift, and historically we’ve seen that advertisers who have increased their score by 10 points saw a 10 percent increase in conversions on average. You can quickly check for new recommendations using the Google Ads mobile app.

Show up with the right message

COVID-19 has not only disrupted business operations, like inventory and shipping, but has also impacted the way businesses communicate with customers. As conditions change week to week and community to community, it’s critical to adjust how you’re communicating and interacting with your customers at scale.

Responsive search ads and responsive display ads enable you to make updates to your Search and Display ads at scale, respectively. Using multiple creative assets, like headlines and descriptions, responsive search ads and responsive display ads automatically identify the best combination of assets in order to deliver an ad that’s likely to perform best. For responsive search ads, you can also pin critical information like modified support options or updated business hours to ensure it shows with your ads. If you're seeing an increase in call volume, or your business is operating on limited hours or staffing, call ads (formally known as call-only ads) now also include an optional “Visit website” link. This gives your customers more flexibility in how they connect with your business.

When it comes to adjusting the messages in your video ads, time and resources are limiting factors right now. Rather than starting from scratch, consider using Video Builder. It’s a free beta tool that animates static assets—images, text and logos—with music from YouTube’s audio library. You can choose from a variety of layouts based on your message and goals, customize colors and font, and quickly generate a short YouTube video.

Know what’s working

As the world moves from responding to recovering from this crisis, it’s important you have the right tools available to understand the impact of COVID-19 on your business. Over the past few weeks, we’ve introduced improvements to attribution in Google Ads to help you understand your Google media better.

A new look for attribution reports helps you quickly see how customers are engaging with your ads so you can select the right attribution model for your business. One model, data-driven attribution, uses machine learning to determine how much credit to assign to each click along the customer journey. This ensures your media strategy is accounting for changes in consumer behavior during times of crisis. And with more people turning to YouTube during this pandemic, you can use cross-network reports (currently in beta) to understand how customers interact with your Search, Shopping, and YouTube ads—including clicks and video engagements—before converting.

Helpful resources for managing your campaigns

We’ve created a single destination for product guidance and business considerations when managing your campaigns through COVID-19. You can find the full list of guides and checklists here. We’ll continue updating and adding more through the rest of the year.

In early June, we’ll also be launching The Update on Think with Google: a new video series to share the latest insights, news, best practices, and products. Enjoy this sneak peek, and stay tuned.

^{1. Kantar, COVID-19 Barometer Global Report, Wave2, 50 countries, n=9,815, fielded 27th-30th March}

Source: The Official Google Blog

Navigating the road ahead: The benefits of real-time marketing

Get the most out of your budget

Reach new and existing customers

Show up with the right message

Know what’s working

Helpful resources for managing your campaigns

In early June, we’ll also be launching The Update on Think with Google: a new video series to share the latest insights, news, best practices, and products. Enjoy this sneak peek, and stay tuned.

^{1. Kantar, COVID-19 Barometer Global Report, Wave2, 50 countries, n=9,815, fielded 27th-30th March}