Tag Archives: AdMob

Support for app-ads.txt to protect your app revenue and brand

To help build a safe and transparent advertising ecosystem, we’re introducing support for app-ads.txt across Google AdMob and Google Ad Manager. This will help app publishers prevent their inventory from being spoofed by bad actors while ensuring advertiser spend reaches the intended audience. 

What is app-ads.txt?

App-ads.txt is a standard released by the IAB Tech Lab that helps prevent unauthorized or domain-spoofed app inventory from being transacted across mobile, connected TV, and other devices. It defines a simple method for app publishers to publicly declare who is authorized to sell or resell their digital advertising inventory. App-ads.txt is an extension of the original ads.txt standard that was first published by the IAB in 2017. The ads.txt standard is one of the most successful industry standards and is now widely adopted by web publishers. 

Google’s support for IAB Tech Lab’s app-ads.txt

We’ve actively contributed to the specification of app-ads.txt since the beginning and will support the standard across all relevant products including AdMob and Ad Manager. Starting August 27, 2019, we will begin to block ad serving of unauthorized app inventory in both AdMob and Ad Manager as identified by a publisher’s app-ads.txt file. 

We strongly encourage you to create an app-ads.txt file and publish it to the developer domain you have listed in your App Store and/or Google Play store listing. This will help prevent unauthorized and domain-spoofed app inventory from damaging your brand and revenue.  Publishers who do not implement an app-ads.txt file will see no changes to their ad serving, but they will not benefit from these added spoofing protections.

How to prepare for the enforcement  

Correct implementation of app-ads.txt will help protect your inventory against bad actors. Implementation errors could cause interruptions to ad serving, so it is very important for you to verify that the app-ads.txt file you publish on your developer domain contains all your valid property codes before August 27. 

To prepare for the upcoming enforcement rollout, simply follow the steps below. You can find more details in our Help Center guides (AdMob, Ad Manager). 

  1. Provide a developer website URL in app store listings on Google Play or the App Store
  2. Publish an app-ads.txt file in the root directory of your site (e.g. example.com/app-ads.txt)
  3. Include all authorized publisher codes for the networks your app sells through in the file

Once you finish implementing the app-ads.txt file, we encourage you to carefully review it to ensure that it contains lines in the following format: 

google.com, pub-0000000000000000, DIRECT

As the sample line shows, your app-ads.txt file should include the name of the ad network you are working with (e.g. ‘google.com’) as the domain name and you should replace the publisher ID with your property code. 

To help you verify correct file implementation, we are currently rolling out verifications and warnings in the user interface for both AdMob and Ad Manager when errors are detected. The warnings will appear if we detect your publisher ID is missing from your app-ads.txt file.

app-ads.txt Alerts Mock in Ad Manager

Example of error notifications in Ad Manager

Example of error notification in AdMob

Example of error notifications in AdMob

There will be no interruption to your ad serving should you choose not to implement the app-ads.txt file on your developer website, but your app may be at risk of inventory spoofing which could result in revenue loss. 

By supporting the new app-ads.txt standard, AdMob and Ad Manager will help you better protect your revenue and brand. 

New innovations to grow your app business with ads

App developers around the world are pushing the limits of innovation to meet consumers' high expectations. In an increasingly competitive global market, it’s more important than ever for app developers to find better ways to build and grow their businesses.

Today at Think Games at ChinaJoy, we are sharing innovations that help you find more users and grow your revenue with Google’s latest solutions.

Reach more users when they’re looking for something new 

Connecting with the right people at the right time is key to building a strong user base. Google App campaigns make it easy for you to find app-happy users across Google Search, Play, YouTube and over 3 million sites and apps in our network. Here are some new ways App campaigns can help you expand your global reach.

Discover (formerly known as the Google feed) helps over 800 million monthly active users uncover fresh and interesting content related to the things they care about—like global news and topics of interest like sports, music, and mobile games. Now, you can access Discover inventory through App campaigns to make a strong impression on more users with relevant and visually engaging ads.


               Ad for the Headspace app in Discover

App campaigns running in the United States will now automatically reach more potential users on Discover who are open to exploring your app. And in the coming months, your app ads on Discover will also serve in Malaysia, South Africa, India, Pakistan, Canada, Brazil, Japan and Indonesia. We aim to bring app ads in Discover to all available markets before the end of this year. 

In addition to Discover⁠, we’re introducing new reach opportunities on two more platforms:

  • App ads on YouTube Search: Your app promotion ads are now eligible to show in the top slot of YouTube’s mobile search results. Combining YouTube’s global audience with rich intent signals helps you deliver relevant and useful ads to more prospective app users.

App ad for Tap Titans

           App ad for Tap Titans 2 in YouTube Search

  • In-stream video ads in our display network: Display in-stream video ads are skippable video ads that play before, during, or after a video a user is watching. Starting next month, you can reach more people with your ads while they're viewing video content on mobile apps and sites in our network.

Grow revenue and deliver a better user experience

Finding the right users is important, but developers need to think about growing overall revenue in order to build sustainable businesses. By integrating ads during natural break points in your app you can build a new revenue stream and deliver a better user experience.

Our new app open ad format allows you to show ads to your users as they wait for your app to load. Designed to seamlessly integrate with your app’s branding, this format gives you new ways to earn revenue while creating a good user experience. Reach out to your account manager to get started with this format in alpha.  

In addition to the new app open ads, here are two more ways we are helping you grow revenue while delivering better ad experiences for your users:

  • Smart segmentation is now available for rewarded ad units. This feature, announced earlier this year for interstitial ads units, only shows ads to users unlikely to make purchases in your app. This protects the user experience of your purchasers while growing your ads revenue.

  • AdMob Insights: Our new Insights feature provides alerts to your AdMob dashboard when our system detects abnormal changes to your key metrics like eCPM, impressions and revenue. This new beta lets you know instantly if changes in your app are impacting user experience.

To learn more about how our new solutions can help you connect with the right users and scale your business, join our livestream at 1:40 pm SST during the Think Games event at ChinaJoy in Shanghai, China on August 1st, 2019. 

Source: Google Ads

Design the ideal ad experience with native ads from Google AdMob

Native is the newest ad format supported by Google AdMob. It offers the most flexible design and placement to help developers create the ideal ad experience for your app users. Today native ads have come out of beta and are now available for all developers. 

As the name suggests, native ads allow you to design an ad experience that feels like a natural part of your app. You can customize the look and feel of native ads the way you’d design your app content.

Publishers who have implemented native ads during the beta phase have seen great results. For example, Cleveni, a South Korea-based mobile app publisher specializing in utility apps, saw 4 times revenue growth with native ads. 

With careful design, implementation and testing, native ads can feel like a natural part of the app experience. This seamless integration can lead to revenue growth by means of increased ad density and better user retention while also clearly noting that it’s a promotional unit.

Native ads allow unlimited flexibility—you can design any ad layout imaginable as long as it meets the AdMob native ads policies. We highly encourage you to explore the design freedom with this ad format and use A/B tests with different creatives to maximize engagement and revenue. 

Getting started

There are two ways to get started with native ads in AdMob: 

  1. For a quick and easy start, use the native ads templates (Android, iOS). Simply use the code as-is, or modify it to better match the look and feel of your app. 
  2. For more advanced users,  you can go straight to the native ads advanced section (Android, iOS). This option allows you to create native ads from scratch.

With the flexibility of native ads also comes many questions you need to think through. For example, what should my ad look like? How similar should it look to actual app content? Where should I place it? The AdMob native ads playbook provides best practices and examples to help you design and implement a successful native ads strategy. 

As with all advertising experiences, there are some important policies and guidelines put in place to help ensure a good experience for users. Please be sure to read through the AdMob native ads policy compliance checklist, and pay close attention to the restrictions around ad size and the usage of MediaView.

We hope native ads can help you unlock more revenue growth for your app and will continue to improve this new ad format. 

Google Mobile Ads SDK for Android: How to migrate to v18.0.0

Earlier this week, Google Play services released a major update to many of its libraries to migrate all Android support library dependencies to Jetpack (using androidx.* packages). This includes the play-services-ads library from the Google Mobile Ads SDK, which has been updated to 18.0.0.

While the Google Mobile Ads SDK itself hasn’t changed between version 17.2.1 and 18.0.0, you’ll need to migrate your own app and all of your dependencies to AndroidX in order to pick up play-services-ads 18.0.0 or any future versions. This is particularly important if you use AdMob mediation, as several mediation partners have dependencies on Android support libraries that aren’t compatible with AndroidX.

To make the migration process as smooth as possible for you, Android Studio offers an easy way to convert your project and its dependencies to AndroidX using the Migrate to AndroidX option.

Migrate to AndroidX

Android Studio 3.2 or higher includes a Refactor > Migrate to AndroidX menu option to convert your project to use AndroidX. We’ll demonstrate what happens when converting our BannerExample to AndroidX.

  1. Change the project’s compileSdkVersion to 28. This is a prerequisite for migrating to AndroidX.
  2. Right click the app module, and select Refactor > Migrate to AndroidX. You’ll be given an option to save your project as a zip file before Android Studio converts it.
  3. Select Do Refactor to complete the migration.

What changed?

Here is the project before the migration:

And here is the project afterwards:

First, you’ll notice that the package name for AppCompatActivity has changed to androidx.appcompat.app. The refactor has changed this project’s com.android.support:appcompat-v7:26.1.0 dependency to androidx.appcompat:appcompat:1.0.0 and fixed the associated imports.

Second, this migration added a gradle.properties file with these two lines:


These properties ensure your project and its dependencies use AndroidX, by rewriting any binaries that are using an Android support library. See Using AndroidX for more details on these flags.

Now that your project is converted to AndroidX, you can safely update your play-services-ads dependency to 18.0.0 in your project-level build.gradle file:

dependencies {
implementation 'androidx.appcompat:appcompat:1.0.0'
implementation 'com.google.android.gms:play-services-ads:18.0.0'

As always, you can follow the release notes to learn what’s changed in the Google Mobile Ads SDK. We’d also love to hear about how your migration went! If you have any questions about the release or have trouble migrating, please reach out to us on the Google Mobile Ads SDK developer forum.

Enhance your digital strategy: Women of Publishing Leadership Series

This summer, we’re excited to introduce the Women of Publishing Leadership Series, brought to you by the Google Partnerships team. This masterclass is an opportunity to enhance your business’ digital strategy through an exclusive, four-part webinar series.

A strong digital presence is necessary for driving growth in your business. But focusing on the success of women-led businesses is even more critical, as women only generate 37% of GDP, while making up half of the world’s working age population. Substantial strides have been made in growing the ranks of women in leadership and ownership and women are rising fast in the income and managerial ranks, at a rate that’s 1.5x the national average.

What you can expect

The Women of Publishing Leadership Series was created to help women leaders develop their skills in digital strategy to propel their business in the digital economy. The content is designed for small and medium-sized digital businesses (<500 employees) that are women-led, display strong female leadership or have a predominantly-female audience.

Participants will have access to a tailored program focused on improving their digital presence, through a comprehensive monetization and data utilization curriculum. Women from all types of digital backgrounds: apps, news, entertainment, video, ecommerce, etc. are encouraged to attend.Sign up now.

Webinar sessions

Planning for Growth (add to calendar)

  • Date and time: Wednesday, June 19 at 1:30 PM ET 

  • Speaker: Sarah Carpenter, Manager of Scalable Acquisitions, Google 

  • Summary: Setting the stage for the webinar series, this session will help you learn how to get into the growth mindset and why it matters for your business.

Content and Audience Strategy (add to calendar)

  • Date and time: Wednesday, July 17 at 1:30 PM ET

  • Speaker: Amy Harding, Director of Analytics, Revenue Optimization, and Google News Consumer Insights

  • Summary: Learn how to better understand and engage your audience with a robust digital content strategy.

Using Data to Drive Growth (add to calendar)

  • Date and time: Wednesday, July 31 at 1:30 PM ET

  • Speaker: Madhav Goyal, Publisher Intelligence Analyst

  • Summary: Many acknowledge the value of data-driven decision making - but few are able to use their data effectively. Get actionable insights on how to leverage data to drive growth for your business.

Monetization Tips and Tricks (add to calendar)

  • Date and time: Wednesday, August 14 at 1:30 PM ET

  • Speaker: Roshni Dutt, Platforms Monetization Lead, Google

  • Summary: Gain pro-tips on recognizing the value of your audience and effectively monetizing your content.

If you’re ready to take your small or medium-sized businesses to the next level, sign up by Monday, June 17th, and gain access to all of the sessions by registering here.

Smart strategies for growing your app business with ads

Every year Google I/O showcases the delight that technology can bring to our lives. Mobile apps have extended that delight to billions of people around the world, paving the way for app developers to unlock new business opportunities.  

Today we’re sharing a few ways to help scale your business using Google’s growth and monetization solutions.

Find the right app users

Smart user acquisition starts with reaching the people who will be most engaged with your app and help you generate the most revenue. With Google App campaigns, you can choose a bidding option that best supports your growth goals. Target CPA bidding, for example, makes it easy for you to find new users who install your app and take an in-app action.

To grow profitably, it’s also important to also consider how much revenue you generate relative to the cost of driving those installs and actions. That’s why, you’ll soon be able to bid on a target return on ad spend (tROAS) so you can automatically pay more for users likely to spend more, and pay less for users likely to spend less. If you’re looking for users who will spend twice as much as they cost to acquire, you can set that multiplier for your tROAS bid, and it will find you the right users accordingly. tROAS will be available next month for Google App campaigns on iOS and Android globally. Learn more.

Bidding is a great lever to reach the customers you want. The next step is to win and keep these customers’ attention. That’s why we’re giving you new ways to develop and manage your creatives, making it easier for you to show your customers more relevant ads in more places.

  • YouTube–you automatically qualify to promote your app in two new YouTube placements when you have at least one landscape image and one video. The first placement is on the YouTube homepage feed, and the second is on in-stream video.
  • Ad groups–starting later this month, you can set up multiple ad groups in the same campaign and tailor the assets in each ad group around a different “theme” or message for different customers. Learn more.
  • Agency partnerships–we’re teaming up with 8 trusted agencies including Vidmob, Consumer Acquisition, Bamboo, Apptamin, Webpals Mobile, Creadits, Kaizen Ad and Kuaizi to help you manage creatives end-to-end, from design to reporting.

Monetize more easily

The second piece to building a profitable apps business is creating a sustainable revenue stream. In other words, you need to keep users engaged with your app, while still monetizing it effectively, which can be tough to balance. That’s why AdMob is investing in automated solutions to help you earn more from your app while delivering a great user experience.

Last year we announced a new monetization model called Open Bidding that helps you maximize the value of every impression automatically. Since then, dozens of developers have joined the beta and are seeing meaningful revenue lift, including Korea-based game developer Sticky Hands.

“We’re really excited about Open Bidding. In one month, revenue and ARPDAU have grown by 14% and 15% respectively, and we expect them to keep climbing as more demand sources come online. What’s even better is that we’re spending almost no time managing it.“
- Minu Kim, CEO of Sticky Hands

In addition to the revenue lift, Open Bidding offers simplicity and time savings compared to traditional mediation--fewer SDKs means less time spent on integrations and more stability for your app. Stay tuned, as we’ll be expanding the program to all publishers later this year.

In the meantime, here are a few more ways AdMob can help you grow your overall app revenue and protect user experience more easily:

  • Image search is a robust new search tool that helps identify and remove bad ads across every size, campaign, and rotation, using just a screenshot of the ad. Learn more.
  • Maximum ad content rating can prevent inappropriate ads from being shown to young users. Learn more.
  • User metrics, such as daily active users and average session time, will be available soon in a new dashboard card, so you can quickly see how changes to your monetization strategy (e.g. adding a rewarded ad) impact key indicators of user engagement. These insights can help you optimize the lifetime value of your users across all your revenue sources - ads, in-app purchases, and commerce. Learn more.

To learn more about how these solutions will help you save time while growing your business, join our ads keynote at 10:30am PDT, Wednesday May 8th at Stage 1 of Google I/O or watch the livestream.

Also, stay tuned for more app advertising news at Google Marketing Live, kicking off next week at 9am PDT, Tuesday May 14th. Sign up for the livestream here.

Introducing the New App Policy Center

Advertising policies help ensure a good user experience while maintaining a healthy advertising environment for app publishers. However, we also understand that without the right tools to streamline and simplify the process, handling policy violations can be frustrating for publishers. That’s why we’re excited to introduce the new App Policy Center for Google AdMob and Ad Manager. 

The App Policy Center is part of our effort to protect quality AdMob and Ad Manager publishers while building and maintaining a healthy and trustworthy advertising ecosystem. It is designed to provide publishers with a single centralized hub to review and monitor policy violations and appeals, providing publishers with greater insight into our policy enforcement process. With all the information needed to remain policy compliant in one place, the App Policy Center will help reduce the risk of potential revenue loss resulting from honest mistakes.

The App Policy Center is available now for both Google AdMob and Ad Manager users. You can access it from the homepage dashboard once you sign in to your account. 

More about the App Policy Center

The App Policy Center is a single, convenient destination for you to understand everything related to policies and take action as needed. More specifically, you’ll be able to:

  • View current warnings, violations, and appeals in progress
  • Appeal policy warnings for certain violations within a 30-day window 
  • Request review after addressing a violation and track the status

Google AdMob App Policy Center

App Policy Center for Google AdMob

Google Ad Manager App Policy Center

App Policy Center for Google Ad Manager

In addition to surfacing this information in the App Policy Center, we will continue to notify you of important policy issues through email when any of the following events occur:

  • When a policy is enforced on an app 
  • App receives policy violation warning
  • Warning turns into an enforcement 
  • Review request is received 
  • Review request gets accepted and an app is remonetized
  • Review request is rejected 

We are constantly looking for ways to improve the experience on AdMob and Ad Manager, and hope the App Policy Center helps you handle policy issues with more ease and confidence.

To learn more about the App Policy Center and best practices about policies, visit the AdMob Help Center or the Ad Manager Help Center.  

Grow your games business with ads

There’s so much that goes into building a great mobile game. Building a thriving business on top of it? That’s next level. Today, we’re announcing new solutions to increase the lifetime value of your players. Now, it’s easier than ever to re-engage your audience and take advantage of a new, smarter approach to monetization.

Help inactive players rediscover your game

Let's face it, the majority of players you acquire aren't going to continue engaging with your game after just a handful of days. One of the biggest opportunities you have to grow your business is to get those inactive players to come back and play again.

We’re introducing App campaigns for engagement in Google Ads to help players rediscover your game by engaging them with relevant ads across Google’s properties. With App campaigns for engagement, you can reconnect with players in many different ways, such as encouraging lapsed players to complete the tutorial, introducing new features that have been added since a player’s last session, or getting someone to open the game for the first time on Android (which only Google can help with).

Learn more about it here or talk to your Google account representative if you’re interested in trying it out.

Rediscover game 1

Generate revenue from non-spending players

Acquiring and retaining users is important, but retention alone doesn’t generate revenue.  Our internal data shows that, on average, less than four percent of players will ever spend on in-app items. One way to increase overall revenue is through ads. However, some developers worry that ads might hurt in-app purchase revenue by disrupting gameplay for players who do spend. What if you could just show ads to the players who aren't going to spend in your app? Good news—now you can.

We’re bringing a new approach to monetization that combines ads and in-app purchases in one automated solution. Available today, new smart segmentation features in Google AdMob use machine learning to segment your players based on their likelihood to spend on in-app purchases.

Ad units with smart segmentation will show ads only to users who are predicted not to spend on in-app purchases. Players who are predicted to spend will see no ads, and can simply continue playing.  Check it out by creating an interstitial ad unit with smart segmentation enabled.

Smart Segmentation Flow

To learn more about news ways to help you increase the lifetime value of your players, please join us at the Game Developers Conference. Location and details are below:

What: Google Ads Keynote
Where: Moscone West, room #2020
When: Wednesday March 20th at 12:30 PM

I'm excited for the week ahead and all the new games you’re building—I’m always on the lookout for my next favorite.

Source: Google Ads

Take your mobile games business to the next level with Google AdMob and Google Ads at GDC

Each year, the global games community gets together in San Francisco for the Game Developers Conference (GDC), a major industry event for developers, publishers, and business professionals working in games to learn, get inspiration, and make new connections to grow their business. 

This year at GDC, our Google AdMob and Google Ads team have several sessions and activities lined up to share the latest product innovations and best practices, all geared toward helping you grow and scale your mobile games business through user acquisition and monetization.

To help you navigate all the content and plan your agenda more easily, here’s a preview of the major speaking sessions and activities that we have planned for you.


Monday, March 18

Google Mobile Developer Day: 3 tips to help your mobile games business succeed 

  • Time and location: 12:10 - 12:25 PM at Moscone West (room #2020)
  • Speaker: Duke Dukellis, Director, Product Management, Mobile App Advertising, Google
  • Summary: Join this session to hear pro tips on how to enhance your monetization strategy with better user experience design and innovative new ways to monetize non-purchasers to maximize growth and revenue. The session will be available via livestream

Wednesday, March 20

Google Ads Keynote: Growing your games business with ads

  • Time and location:12:30 - 1:30 PM at Moscone West (room #2020)
  • Speaker:Sissie Hsiao, VP, Product Management, Google
  • Summary:The global gaming industry has become increasingly competitive. At Google we have been investing in providing new tools and solutions to help you stay ahead of the curve by gaining a loyal fanbase and building sustainable revenue streams. Join this keynote to learn about Google’s latest growth and monetization innovations that make it easier for developers to grow their user base and find and retain high-value players.

Google Booth Talk: Rewarded ads best practices

  • Time and location: 4:00 - 4:30 PM at the Google Booth Theatre
  • Speaker: Ed Weng, Product Manager, Google AdMob
  • Summary: Designed with practitioners in mind, join this session to learn best practices for rewarded ads with real-world examples to help you implement and optimize this popular, player-friendly ad format.

Thursday, March 21

Google Breakout Session: Making the most of Google’s app ads and monetization innovations for strategy and casual games

  • Time and location: 10:00 - 11:00 AM at Moscone West (room #3009)
  • Speakers: Ed Weng, Product Manager, Google AdMob; Jennifer Lui, Product Manager, Mobile App Ads, Google
  • Summary: Get the inside scoop on how to leverage Google’s advertising solutions for your games. Whether your game is strategy or casual, our experts will share pro tips on user acquisition and monetization to help you deliver the very best app and ads experience to your players.

Google Booth Talk: Optimizing monetization strategies for casual games

  • Time and location: 10:00 - 11:00 AM at Moscone West (room #3009)
  • Speakers:Ed Weng, Product Manager, Google AdMob; Daehyun An, Global Product Lead, Mobile Apps, Google
  • Summary: Casual games have enjoyed rapid growth in the past few years. Join our product experts and learn tried-and-true tips with real world examples to help you enhance your user acquisition and monetization strategies for this game category.

Google Booth Talk: Optimizing monetization strategies for strategy games

  • Time and location:10:00 - 11:00 AM at Moscone West (room #3009)
  • Speakers: Ed Weng, Product Manager, Google AdMob; Kyle Rapp, Global Product Lead, Mobile Apps, Google
  • Summary: With a focused and valuable player base, strategy games are faced with unique challenges. Join this session to learn actionable tips and best practices to grow your strategy game while unlocking new monetization opportunities.


March 20 to 22

Explore new ways to level up your gaming business at the Google booth 

  • Time and location: 10:00 AM - 5:00 PM daily in the Central Hall of the Moscone Convention Center
  • What to expect:Come visit us in person at GDC to explore new products and learn about feature launches across Google products. From Google Ads, AdMob, Cloud, and Maps, learn about ways to take your game to the next level. 

Wednesday, March 20

Connect with the gaming community at the Google Mixer

  • Time and Location:6:00 - 10:00 PM at Mezzanine
  • What to expect: Join fellow game professionals from around the world at the Google Mixer to network, wind down, and have some fun. This is an invitation-only event so please contact your account manager at Google if you’re interested in attending. 

We’re excited to share new product innovations, industry insights, and best practices at this year’s GDC to help you take your mobile games business to the next level. We hope to see you there!

Follow us on Twitter to get live coverage from the event and more.

The latest AdMob updates: making more money with mobile app ads

We know app developers of all sizes need valuable and easy-to-use solutions to earn more from their apps. That’s why we’ve invested in providing tools that not only empower you to build sustainable revenue streams, but also make your job easier. 

Here are a few vital ways we help developers grow their businesses, along with a look at what’s new. 

Google’s advanced monetization technology

Earlier this year we introduced Open Bidding in beta, a new monetization model where all participating ad buyers compete simultaneously in one unified auction. Developers using Open Bidding are already seeing more ad revenue and less latency for their users. 

Today, we are excited to announce that the Open Bidding program now features eight advertising partners for mobile ad buying. In addition to OpenX, Index Exchange, Smaato, Tapjoy and AdColony, now Facebook Audience Network, AppLovin, and Rubicon Project are joining the ongoing beta. With these new partners, we're offering diverse sources of app advertising to compete for ad inventory in real time, driving even more revenue for app developers. 

"AdColony is excited to join forces with Google to move the app monetization ecosystem forward with Open Bidding. AdMob’s scale of advertiser demand and ease of integration provides a tremendous opportunity for app developers to drive more revenue and operational efficiency.”

- David Pokress, EVP Publishing & Account Management at AdColony

We’re continuing to add new features to Open Bidding based on feedback from our beta participants, including support for all ad formats like interstitial, rewarded, banner, which are all available today, and native, which will be added soon. 

In addition to asking for more formats and advertising demand, developers participating in our beta have also asked us for transparency into who is bidding on and buying their ad inventory. We’re pleased to announce that we'll be adding a new auction report that allows developers to understand how their different advertising partners are performing. Open Bidding Auction Reports will be available to beta participants early next year. 


While we’re paving the way for the next era of monetization technology, we also know that waterfall mediation* isn’t going away anytime soon. That’s why we’ve built Open Bidding to work seamlessly with waterfall mediation to maximize the value of every impression and simplify operations. Beta participants have noted the compatibility as a meaningful value-add. 

Get set up quickly with developer-first tools

Regardless of whether developers use waterfall mediation, Open Bidding, or both, we’re committed to delivering the best experience on our platform. We know onboarding processes can be painful and create extra work—but we’ve got a few new tools to help with that. 

AdMob’s new Mediation Test Suite beta makes it easier to test if your app is set up correctly to display ads, so you don’t miss out on revenue. Now, if you hit a snag with the SDK integration, you can test each individual network and instantly identify the source of the issue (e.g. SDK, adapter, credentials, etc.)—no more blindly troubleshooting issues and searching for the source. Once everything checks out, you’ll see an ad in the testing environment to confirm that the pipes are ready.

Another new beta feature is the ability to “warm up” your SDK adapters to reduce timeouts on the first ad request. Soon, you'll be able to initialize all SDK adapters in a single call to AdMob, ensuring all adapters are ready to go when the first ad is requested. 

Our goal is to make setup easier. And if you do get stuck, we have the resources and global support to help you move fast.

In addition to building better tools, we’re partnering with players across the ecosystem and moving to a more efficient model that enables developers to earn more from their apps. Stay tuned for more exciting announcements over the next few months. 

*Waterfall mediation uses historical revenue data to prioritize networks and call them one at a time.