Tag Archives: Search

Search helps you find key moments in videos

There are a lot of ways that Search helps you discover visual, textual, and even audio information, from finding the most useful podcasts to understanding elements within images. But what if what you’re searching for is inside a video? Videos aren’t skimmable like text, meaning it can be easy to overlook video content altogether. 

Now, just like we’ve worked to make other types of information more easily accessible, we’re developing new ways to understand and organize video content in Search to make it more useful for you.

Starting today you can find key moments within videos and get to the information you’re looking for faster, with help from content creators. When you search for things like how-to videos that have multiple steps, or long videos like speeches or a documentary, Search will provide links to key moments within the video, based on timestamps provided by content creators. You’ll be able to easily scan to see whether a video has what you’re looking for, and find the relevant section of the content. For people who use screen readers, this change also makes video content more accessible.

Key Moments Video Search

These links to key moments will appear in Search in English for YouTube videos where creators have provided timestamp information in the video description. We’re also introducing a way for more content creators across the web to mark up their videos so they can be more easily searchable. Soon you’ll be able to find these key moments from video publishers around the world, such as CBS Sports and NDTV, as they add markup to their videos, and we look forward to more creators adopting this helpful new feature.

Elevating original reporting in Search

Google Search was built to provide everyone access to information on the web—and with tens of thousands of web pages, hundreds of hours of video, thousands of tweets and news stories published every minute of the day, our job is to sift through that content and find the most helpful results possible. With news in particular, we always aim to show a diversity of articles and sources to give users as much context and insight as possible.   

An important element of the coverage we want to provide is original reporting, an endeavor which requires significant time, effort and resources by the publisher. Some stories can also be both critically important in the impact they can have on our world and difficult to put together, requiring reporters to engage in deep investigative pursuits to dig up facts and sources.  These are among the reasons why we aim to support these industry efforts and help people get access to the most authoritative reporting.

Recently, we’ve made ranking updates and published changes to our search rater guidelinesto help us better recognize original reporting, surface it more prominently in Search and ensure it stays there longer. This means readers interested in the latest news can find the story that started it all, and publishers can benefit from having their original reporting more widely seen.

Ranking changes to support original reporting 

In today’s fast-paced world of news, the original reporting on a subject doesn’t always stay in the spotlight for long. Many news articles, investigations, exclusive interviews or other work can be so notable that they generate interest and follow-up coverage from other publications. And in other cases, many stories cover a single news development, with all of them published around the same time. This can make it difficult for users to find the story that kicked everything off.

While we typically show the latest and most comprehensive version of a story in news results, we've made changes to our products globally to highlight articles that we identify as significant original reporting. Such articles may stay in a highly visible position longer. This prominence allows users to view the original reporting while also looking at more recent articles alongside it.

There is no absolute definition of original reporting, nor is there an absolute standard for establishing how original a given article is. It can mean different things to different newsrooms and publishers at different times, so our efforts will constantly evolve as we work to understand the life cycle of a story.

Changing our rater guidelines

We use algorithms to sort through everything we find on the web and organize this content in a way that is helpful. Those algorithms are composed of hundreds of different signals that are constantly updated and improved. To tune and validate our algorithms and help our systems understand the authoritativeness of individual pages, we have more than 10,000 raters around the world evaluating our work - their feedback doesn't change the ranking of the specific results they're reviewing; instead it is used to evaluate and improve algorithms in a way that applies to all results. The principles that guide how they operate are mapped out in our search rater guidelines, a public document that allows raters to better understand and assess the unique characteristics of content that appears in Search results. 

In short: these guidelines are the clear description of what we value in content when ranking.  And we’ve just introduced a change to help us gather new feedback so that our automated ranking systems can better surface original content. 

To illustrate the update, in section 5.1 of the guidelines, we instruct raters to use the highest rating, “very high quality,” for original news reporting “that provides information that would not otherwise have been known had the article not revealed it. Original, in-depth, and investigative reporting requires a high degree of skill, time, and effort.”

In addition to recognizing individual instances of original reporting at the page level, we also ask raters to consider the publisher’s overall reputation for original reporting. That update in section 2.6.1 reads: “Many other kinds of websites have reputations as well. For example, you might find that a newspaper (with an associated website) has won journalistic awards. Prestigious awards, such as the Pulitzer Prize award, or a history of high quality original reporting are strong evidence of positive reputation.”

We hope these updates to elevate original reporting will provide people with a deeper understanding of their changing communities and the conversations going on around them. Giving everyone better access to original journalism across all types of stories—ranging from moviessportsmusic and celebrity scoops to the serious journalism behind #MeToo, the Panama Papers and the opioid crisis—is all about helping people stay informed about the news that matters to them. 

Source: Search

Find the best flicks and favorite new shows this fall

When you’re settling in for a movie night, or figuring out which shows you might want to binge before they return this fall, it’s not always easy to choose from all the options out there. If you’re like me, you have a few different streaming subscriptions, and you might find yourself spending more time browsing across multiple apps than actually watching a movie or TV show.

That’s why we created an easy way for you to find recommendations on Google when you search for things like “what to watch.” To start, you can choose which TV and movie subscriptions you already have. You will not only get personalized recommendations for what’s available to you, but also quickly see where to watch your picks.

As the fall premiere season kicks off, we’re expanding these features with a new way for you to share TV and movie preferences so we can  find the best recommendations for you.

Swipe right on movie night

Starting today in the U.S., when you search for things like “good shows to watch” or “what to watch” on mobile, you can tap the start button in the “Top picks for you” carousel to begin rating TV shows and movies.

TV movie recommendations

Swipe left or right on a few shows and movies, and come back any time you want to help improve your recommendations.

Not-so-generic genres

Everyone has a “movie mood.” You might feel like a drama or documentary one night, and the next day find yourself wanting something lighter. Even when you’re hankering for something specific, like “horror movies from the 80s” or “adventure documentaries about climbing,” Search will give you options. And we’re continuing to expand the wide range of movie and TV show interest to help everyone figure out what to watch.

Where to watch

Once you’ve figured out what to watch, we can help you find where it’s available.

TV movies where to watch

After your search, tap on any show or movie to see a full list of providers. Or just search for “Watch ‘This is Us,’” for example, to find where it’s available to rent, buy, or watch for free with your subscriptions.

We hope this helps you plan your next night on the couch, and if you’re looking for some inspiration, see which shows everyone else is searching for ahead of fall premieres. You might just find a new favorite.

Tune in: the TV shows America is searching for this fall

Over the next few weeks, household names and characters people love (or love to hate) will return to TV screens for their fall debuts. And viewers are clearly ready, using Search to find out when their beloved shows are coming back. 

Grab your remote and curl up on the couch. If you need some inspiration on what to watch this fall, check out the most searched TV series in the United States in 2019. 

Get your popcorn: Most searched returning TV shows across genres
Heading into its 45th season on September 28, live variety show “Saturday Night Live” continues to keep people in the U.S. entertained with its engaging sketches and cast. In good company, here are the most searched TV shows returning this fall across genres. 

  1. Saturday Night Live
  2. The Walking Dead
  3. Grey's Anatomy
  4. Riverdale
  5. The Voice
  6. Supernatural
  7. The Simpsons
  8. Big Brother
  9. Family Guy
  10. South Park

For a good laugh: Most searched returning TV comedies 
Longtime classics like “The Simpsons,” returning September 29, and newer hits like “The Good Place,” returning September 26, will continue to make us laugh out loud. While SNL’s live comedic sketches were the most searched across genres, these are the most searched returning scripted comedies. 

  1. The Simpsons
  2. Family Guy
  3. South Park
  4. Letterkenny
  5. It's Always Sunny in Philadelphia
  6. Bob's Burgers
  7. Modern Family
  8. The Good Place
  9. Silicon Valley
  10. The Goldbergs

On the edge of our seats: Most searched returning TV dramas
From doctors saving lives (“Grey’s Anatomy,” returning September 26) to a full-blown zombie apocalypse (“The Walking Dead,” returning October 6), this season of shows is sure to be full of twists and turns. Here are the most searched returning TV dramas.

  1. The Walking Dead
  2. Grey's Anatomy
  3. Riverdale
  4. Supernatural
  5. This Is Us
  6. NCIS
  7. The Flash
  8. Arrow
  9. Law & Order: SVU
  10. Empire

It’s showtime: What people across the country are searching for
Whether you are a new fan or you’ve been tuning in since season one, this is the perfect time of year to jump into your favorite series. Here is a breakdown of how people across the U.S. are searching for this season's returning shows. 

If you still need help finding your next must-watch show, check out Google Search’s latest feature and swipe to find personalized options for your next pick.

TV searches by state

Join our effort to help Americans find local job training

Pathways is part of our Grow with Google initiative to bring economic opportunity to all Americans. For job seekers looking to acquire new skills or pivot to a new career, information about relevant training programs can be difficult to find. This new feature in Search is designed to help people across America develop new skills and find local programs that prepare them for in-demand jobs in their communities. 

In the early stages, we worked with partners like the State of Virginia, the Virginia Community College System, and local employers to pilot Pathways. Here’s more about how the feature works in two communities in Virginia, and new ways for training programs to get involved when Pathways becomes available more broadly. 

Pathways in Virginia

Now in Hampton Roads and Richmond, Virginia, when people search for things like “ jobs near me” or “job training” on Google, they’re able to find jobs that are in demand in their area and discover local training programs to prepare them for those jobs. They can then easily compare program costs and outcomes and learn how to enroll. 

Pathways VA Gif

The Pathways pilot feature includes information about training programs across industries like healthcare, information technology and machining. And you can find out about occupations like nursing, medical technicians, software developers, and welding. We’re focusing on programs that can help people develop marketable skills and get into the workforce: these are full-time degree or certificate programs of up to two years in length, or longer if they include paid training, like an apprenticeship.

Expanding the impact of Pathways

How long will it take me to complete a program? How much does it cost? How much might I make when I finish, and how might that compare with another occupation? These are all questions prospective students often think about when considering a new training program, but the answers aren’t always easy to find online, making it difficult to find the right program to match their career aspirations. 

To reach the goal of making Pathways available nationwide, we’re asking organizations to structure their program data to ensure their programs can be easily discovered not only on their websites, but also on Google Search. Learn more about eligibility and how to structure your data to help Americans find a path to their next job.

“Lite” but packs a punch: Google Go comes to Android everywhere

Google Go is a lightweight, fast app that helps you access information, both online and in the world around you, even with an unstable connection. It does this while using less storage and memory, helping your phone stay fast. Google Go has been available in a few countries and on Android (Go edition) devices since 2017, and starting today, it’s available on the Play Store worldwide. 

Millions of people have already used Google Go to find information on the web and make sense of the world around them. But we know that people everywhere can sometimes struggle with spotty connections, phone storage, and reading or translating text.

Reading made easier

Earlier this year at I/O, we showcased Lens in Google Go, a way for you to read, translate and search the words you see by using your camera. When you find text you’d like help with, open Lens and point your camera at it to hear the words read out loud to you, translate them, or both.
Lens in Google Go

Some people would rather listen to content instead of reading on the web, especially if it’s lengthy. Google Go also offers an AI-powered read-out-loud feature that lets you listen to any web page, with words highlighted as they’re read so you can follow along. 

Read out loud Google Go

Use less storage, and worry less about your connection

Google Go helps you use less storage on your device, and keeps an unreliable connection from slowing you down. At just over 7MB, Google Go helps make sure your phone stays speedy when you’re traversing the web. It also puts web versions of your favorite apps at your fingertips, giving you the option of downloading fewer apps on your phone. And if you lose connectivity when you using Google Go, it will remember your place and even retrieve your search results for you once you’re back online. 

Starting today, Google Go is available on the Play Store globally for all Android devices using Lollipop and above.

Explore college opportunities with new Search features

Summer is winding down, and students across the country are heading back to the classroom. For many students in high school, it’s time to think about their next steps after graduation. While some students may have a certain school or cost considerations in mind, many others may not know where to start or what options are available to them.

The college search feature we launched last year helps students get quick access to information about four-year U.S. universities, including acceptance rates, costs and student outcomes like graduation rates. As this year’s college search season kicks off, we’re expanding our college search features to include two-year colleges and popular certificate and associate programs available at four-year institutions. A new list feature makes it easier to discover a wide range of schools and explore different fields of study.

Considering 2-year colleges

When you use your mobile device to  search for any two-year college in the U.S, you’ll get information about the programs offered, cost of attendance and more. Because many community college students often stay close to home while enrolled in these programs, we show the in-state tuition, as well as total cost with books and housing, to give a better view into what you’ll pay depending on your individual circumstances.

A new take on college lists 

If you’re still narrowing your options, our new exploration tool—available on both mobile and desktop—lets you explore a range of schools based on factors like fields of study or geography. Search for something like “hotel management schools in Georgia” and click “more” to jump into the list.


This feature makes it easy to compare costs, graduation rates, campus life and other characteristics to find the college that best fits your needs. You can also filter by specific location or distance, region, size and acceptance rates.

These features use public information from the U.S. Department of Education’s College Scorecard and Integrated Postsecondary Education Data System (comprehensive datasets available for U.S. colleges and universities). We’ve worked with education researchers, experts, nonprofit organizations, high school counselors, and admissions professionals to build these features to meet the needs of students.

These features will be available today in the U.S., and we’ll continue to find new ways to make information easily available and helpful as you search for future education opportunities.

The Speed Benefit of AMP Prerendering

Posted By Eric Steinlauf, Software Engineer, Google

Today we want to walk through some updated analysis on the benefit that prerendering can provide on load times. AMP is designed to reduce page load time, and one of the most important ways Google Search reduces page load time is through privacy-preserving-prerendering AMP documents before a link is clicked.

First Viewport Ready

The AMP framework has been designed to understand the layout of all page content and the loading status of all resources, so it can determine the time when all "above the fold" content has loaded. It also knows when the document is prerendered and when it is displayed. Thus, the AMP framework can compute the time from click until the above the fold content is displayed. AMP measures page load speed with a custom metric called First Viewport Ready (FVR). This is defined as the point in time "when non-ad resources above the fold fired their load event measured from the time the user clicks (So takes pre-rendering into account)". If an AMP document is fully prerendered this metric will be 0. If prerendering was not complete at the time of click or if the document was not prerendered at all, then the metric will be greater than 0.

Google Search prerenders some AMP documents and not others so we are able to see the impact that prerendering has on FVR. The chart below shows percentiles for FVR with and without prerendering. FVR is 0 when the AMP framework successfully completes prerendering before the document is displayed.

Chart showing percentiles for FVR with and without prerendering

First Contentful Paint

First Contentful Paint (FCP) is a page load speed metric that is measured by the browser. It is available for all documents, not just AMP documents. FCP is the point in time when the first bit of content from the DOM is rendered. A high value for FCP indicates that a page is definitely slow, but a low value for FCP does not necessarily mean that a page loads quickly since the first bit may not be important content. This is useful, but since AMP has a better understanding of what content is visible, FVR gives a better understanding of when content becomes visible.

FCP is not aware of prerendering so AMP computes a prerender sensitive derivative metric, Prerender-adjusted First Contentful Paint (PFCP), that subtracts out the time before click. When not prerendered, PFCP = FCP. FCP also decreases with prerendering, but the difference is less dramatic than FVR.

Chart showing percentiles for FVR with and without prerendering

It may be surprising that median prerendered PFCP is higher than median prerendered FVR. This happens because the browser has to draw the content to the screen after the click. PFCP includes that time, while FVR does not.


Prerendering AMP documents leads to substantial improvements in page load times. Page load time can be measured in different ways, but they consistently show that prerendering lets users see the content they want faster. For now, only AMP can provide the privacy preserving prerendering needed for this speed benefit. In the future, new web platform features, such as Signed Exchanges, will bring privacy-preserving instant loading to non-AMP documents too.

Press play: Find and listen to podcast episodes on Search

Today when you search on Google, you can find many different forms of information, from videos and images to tweets and recipes, but there’s always more information out there. There are more than two million podcasts on the web, and we’re now making it easier to find and listen to podcasts on Search.

Starting today, when you’re searching for a podcast about a topic on Google, such as “podcasts about Awkwafina” or “Instant Pot recipe podcasts,” we’ll show you playable episodes in Search results alongside web pages, news, images and videos. We’ll surface these episodes based on Google’s understanding of what’s being talked about on a podcast, so you can find even more relevant information about a topic in audio form. Soon, you won’t necessarily need the term “podcast” in your search to see episodes, making podcast discovery simpler across Search.

Podcasts in search desktop
Awkwafina podcasts search

Later this year, we’ll be bringing the same functionality to the Google Assistant and Google Podcasts for web. For example, when you ask the Assistant for podcasts about a certain topic, such as “Hey Google, play a podcast about Marie Curie,” it will suggest relevant episodes for you. In Google Podcasts for web, you’ll be able to search for relevant shows and episodes and listen right there on your computer or phone. As always, your listening progress is synced everywhere, so you can pick up where you left off anywhere you use Google Podcasts.

As part of our work to help podcasters build audiences and grow their businesses, we’ll soon add the ability for publishers to specify where you can listen to their podcasts, such as other apps or websites. This means you’ll be able to discover podcasts that may be exclusively available by purchase or subscription.

These new features are available starting today, beginning with people using English in the U.S. So the next time you're looking for a podcast about an old hobby, a rising star in Hollywood, or anything else that piques your interest, your search will be easier than ever.

Identify Content Gaps Online with Question Hub

Google Search organizes information to find the most relevant, useful results for each person’s search queries. But what if the content just isn’t there? That’s why we created Question Hub. 

With Question Hub, users can let us know when they haven’t been able to find the content they are searching for. We collect all these unanswered questions, for example “How many revolutions does Chandrayaan 2 make around the Earth”,  and sort them by topic (“Science”). We provide those questions to publishers, so they can use these insights to create richer, better content for their audience. This benefits the publishers who can identify content gaps online, and everyone searching for content on the web.

After several months of testing with journalists and bloggers, we are launching a beta version today so we can continue to grow the product in collaboration with a broader group of publishers. Question Hub is now available in India, Indonesia, and Nigeria, in English, Hindi and Bahasa Indonesia, and we plan to introduce it in other countries and languages in the future. There are many questions lined up waiting for answers, from debunking myths such as “Do mermaid tears really turn into pearls” to everyday useful information like “vegan south indian recipe with no eggplant”. Because Question Hub is just coming out of an experimental phase, we’re still working hard to improve the experience and add additional features. We would love your feedback to  help us grow the product further. 

To access Question Hub, publishers need to link their account to verified properties in Search Console. For publishers without a Search Console account, other options are available. Once they’ve created an account, they can  explore topics relevant to their work by either searching for keywords or browsing categories (e.g. Beauty & Fitness). Once a topic is added, they can view unanswered questions asked by real people. 

Publishers can then use their editorial judgment to review unanswered questions, and expand on them when creating content. For instance, an unanswered question (“mehndi designs for my sister’s wedding in two weeks 2019”) may illustrate a larger need for content on a certain topic (trendy mehndi designs). Publishers can leverage these questions to create more impactful content for their audience. Once they create an article or video, publishers are then able to submit it in Question Hub, where they review content performance metrics.

Are you a publisher? Try Question Hub out, or learn more about how to get started in our FAQ. Click Send Feedback within Question Hub with any comments or issues; we’d love to hear from you.

Posted by Shekhar Sharad, Senior Product Manager, Search and Content Ecosystem