Tag Archives: Search

Bringing new voices, and communities, to the world of podcasts

Editor’s note: The Google Podcasts creator program, run by PRX, provides 20 weeks of training, mentorship, and seed funding to promising podcasters, with the aim of promoting underrepresented voices throughout the industry and around the world. Applications for the next round are currently open and will be accepted until 11:59pm ET, Sunday, April 14.

Catalina May and Martín Cruz, the team behind “Las Raras” (“The Outsiders”), are independent podcasters based in Santiago, Chile. They are one of the six teams participating in the first round of the program. Their training began in January 2019 with a week-long intensive “bootcamp” at the PRX Podcast Garage in Boston and will culminate in a final showcase on June 19 in Boston.

A few days ago, while reporting about Chilean countrymen fighting for their land, we contacted a source to request an interview. Our source asked us where the story would appear.

“We have an independent podcast,” we explained. “It’s called ‘Las Raras,’ and we are part of the Google Podcasts creator program.”

Then, silence. For many seconds. We knew what we had to ask.

“Do you know what a podcast is?”

She did not.

This is a very common situation for us. Not only in Chile where we live, but also in Latin America broadly, many people haven’t even heard the word podcast, much less listened to one.

Catalina and Martin

Cruz and May at the Google Podcasts creator program.

When we arrived in Boston for the Google Podcasts creator program bootcamp, we experienced the total opposite of our situation in Santiago. At the PRX Podcast Garage, we met amazing trainers and the five other teams in the program. It was a dream to talk about podcasting for twelve hours a day with a diverse group of people who share our passion.

Through the other teams, we learned how many different goals a podcast might have: raise awareness about LGBTQ+ people’s lives in a place where homosexuality is illegal (“AfroQueer”), tell stories from the Filipino diaspora (“Long Distance”), reflect on modern beauty standards (“The Colored Girl Beautiful”), introduce children to Puerto Rican history (“Timestorm”), or talk about car culture and road rage (“Who Taught You How to Drive?!”).

We created our podcast, “Las Raras,” in 2015, inspired (like many) by the first season of “Serial.” As a journalist and a sound engineer, we heard right away what podcasts could do. This intimate medium is perfect for telling stories of people who are frequently overlooked, stories of people challenging norms and stories of people defying the status quo.

In other words, podcasts let us tell stories we feel passionate about and are not often heard in Chile. Right away, we loved the innovation and openness podcasting offered. But it was daunting, too. We had to learn a new way of interviewing and structuring stories, and how to use sound without visuals. There were almost no other podcasts in Chile at that time, too.

It was also financially risky. Our first two seasons were self-financed. Luckily, for our third season, we got some support from the International Women’s Media Foundation. It helped, but we were still feeling quite alone and facing an uncertain road ahead. When we first heard about the Google Podcasts creator program, it seemed perfect for us, because its goal is to increase the diversity of voices in the podcasting industry.

We put our hearts and souls into the application, making clear that we were at a critical time for our podcast. Two days before Christmas, we received an email confirming that we had been chosen. It took us a couple of weeks to really believe that it was happening. It’s an honor, but also a huge responsibility.

We know the stories we want to tell, and the support of the Google Podcasts creator program will allow us to take “Las Raras” to the next level. Our goal in the program is to find a way to be successful on a long-term basis. With the support of Google, PRX, our mentors and our fellow podcasters, we are focusing our attention on better understanding the needs of our audience, and developing a sustainable business model for “Las Raras.” The program offers the training to improve the quality of the stories we love to tell, and those we know our audience wants to hear.

Searches for “Black girl magic” are on the rise

As Black History Month comes to a close and we look toward International Women’s Day, people are searching for “Black girl magic” more than ever before. Searches hit an all-time high in February of this year.


To me, “Black girl magic” is an empowering phrase that celebrates the achievements, beauty and irrepressibility of Black women and girls. The phrase is appropriate for moments both big and small, and ignites the internal spark that motivates both personal and professional achievements.


As black women, it’s rare to see our own, varied images reflected back to us in media and pop culture. But this film celebrates women—past and present, famous and unknown—who have broken down barriers in many fields and industries. It reminds me that whether you’re getting your diploma, winning your 23rd grand slam, or simply putting one foot in front of the other, you’re making magic.


To learn more about magic created by women all over the world, visit g.co/IWD.

To help fight the opioid crisis, a new tool from Maps and Search

In 2017, the Department of Health and Human Services (HHS) declared the opioid crisis a public health emergency, with over 130 Americans dying every day from opioid-related drug overdoses.  Last month, we saw that search queries for “medication disposal near me” reached an all-time high on Google.

opioids_data

53 percent of prescription drug abuse starts with drugs obtained from family or friends, so we’re working alongside government agencies and nonprofit organizations to help people safely remove excess or unused opioids from their medicine cabinets. Last year, we partnered with the U.S. Drug Enforcement Administration (DEA) for National Prescription Take Back Day by developing a Google Maps API  locator tool to help people dispose of their prescription drugs at temporary locations twice a year. With the help of this tool, the DEA and its local partners collected a record 1.85 million pounds of unused prescription drugs in 2018.

Today, we’re making it easier for Americans to quickly find disposal locations on Google Maps and Search all year round. A search for queries like “drug drop off near me” or “medication disposal near me” will display permanent disposal locations at your local pharmacy, hospital or government building so you can quickly and safely discard your unneeded medication.



opioid_gif

This pilot has been made possible thanks to the hard work of many federal agencies, states and pharmacies. Companies like Walgreens and CVS Health, along with state governments in Alabama, Arizona, Colorado, Iowa, Massachusetts, Michigan and Pennsylvania have been instrumental in this project, contributing data with extensive lists of public and private disposal locations. The DEA is already working with us to provide additional location data to expand the pilot.

For this pilot, we also looked to public health authorities—like HHS—for ideas on how technology can help communities respond to the opioid crisis. In fact, combining disposal location data from different sources was inspired by a winning entry at the HHS’s Opioid Code-A-Thon held a year ago.

We’ll be working to expand coverage and add more locations in the coming months. To learn more about how your state or business can bring more disposal locations to Google Maps and Search, contact RXdisposal-data@google.com today.


Source: Google LatLong


Get the scoop on Hollywood’s big night with help from Google

It’s awards season, and that means glitz, glam and gold statues. Google is making it easy to keep up with your favorite flicks and celebs no matter where you turn, with new ways to stay up on the buzz with Google Search, Google Images and Google News.  

And as we await the announcements of Sunday’s winners, we took a look at the celebs and movies people have searched for—and the trailers they’ve watched on YouTube—to see who and what is capturing our attention, both on and off the screen.

Red Carpet Read-out

It’s arguably everyone’s favorite part of the night. Actors and actresses alike strut their stuff on the red carpet, and many people turn to Google Images to check out their camera-ready looks.

Stay up-to-date on your favorite celebrities this Sunday with a special “Latest” section on Google Images, available on mobile web browsers. If you search for pictures from the red carpet, or a celebrity nominated for an award, Google Images will not only show you the most relevant web pages and photos from across the web related to your search, but will show you the most recent images, too.

But before we get into this year’s red carpet looks, we decided to look back at the past 10 years of worldwide Oscars fashion searches on Google Images to see which stars shone brightest:

  1. Anne Hathaway
  2. Jennifer Lopez
  3. Jennifer Lawrence
  4. Charlize Theron
  5. Scarlett Johansson
  6. Cate Blanchett
  7. Natalie Portman
  8. Halle Berry
  9. Angelina Jolie
  10. Olivia Wilde

Popular Performers

To help you learn more about your favorite celebrities, we recently launched stories on Knowledge Panels in Search, which provide an overview of notable moments from their lives and help you visually discover information from across the web. For the first time, we’re bringing these stories to Google Images, and we’re also introducing new stories about popular events like award shows.

Rolling out this week, if you search for nominees on Search or Google Images, you’ll see a story showcasing information about their nominations, fellow nominees and other nods they’ve received throughout the 2019 awards season.  Searches for “Oscars” have been on the rise leading up to the big night, and Search can help you explore more info about the films and actors, and stay up to date as results roll in on Sunday. If you want to go in depth, Google News will help you dive into all the news stories behind the nominees, red carpet, presenters and more.

You may have your guesses about which roles will earn top acting prizes, and we have the trends to see who’s coming out on top in Search. Here are the nominees leading the pack in search interest for Sunday’s top categories:

Actor in a leading role

  1. Bradley Cooper
  2. Rami Malek
  3. Christian Bale
  4. Viggo Mortensen
  5. Willem Dafoe

Actress in a leading role

  1. Lady Gaga
  2. Melissa McCarthy
  3. Glenn Close
  4. Olivia Colman
  5. Yalitza Aparicio

Actor in a supporting role

  1. Sam Elliott
  2. Adam Driver
  3. Sam Rockwell
  4. Mahershala Ali
  5. Richard E. Grant

Actress in supporting role

  1. Emma Stone
  2. Amy Adams
  3. Rachel Weisz
  4. Regina King
  5. Marina de Tavira

Favorite Flicks

If you’re placing any bets on the big screen’s best films of the year, perhaps you can take a hint from top lists from Search and YouTube. Even if they don’t take home a statue, these films have captured people’s hearts this year.

Top viewed Best Picture trailers on YouTube

  1. Black Panther
  2. Bohemian Rhapsody
  3. A Star is Born
  4. BlacKkKlansman
  5. Vice
  6. Green Book
  7. The Favourite
  8. Roma

Top searched Animated feature film nominees

  1. Incredibles 2
  2. Ralph Breaks the Internet
  3. Isle of Dogs
  4. Spider-man: Into the Spider-verse
  5. Mirai

Top searched Foreign Language Film nominees

  1. Roma
  2. Cold War
  3. Shoplifters
  4. Capernaum
  5. Never Look Away

Top searched Best Documentary Feature nominees

  1. Free Solo
  2. RBG
  3. Minding the Gap
  4. Of Fathers and Sons
  5. Hale County This Morning, This Evening


Thank you to my agent, producer, director, fellow castmates and everyone who made this blog post possible. *orchestra begins playing, exit stage right*


Source: Search


Romance Report: A look at love in 2019

Hearts beating with worry over a potential conversation hearts shortage, people have been on the hunt for a candy-free way to express their affection this Valentine’s Day. Looks like we’re in the clear, but  many people still turned to Google for ideas, advice, emojis and more.

To celebrate all the ways that people around the world show their love, we’re sharing our Romance Report to give you a global glimpse at how people look to say “Be Mine” in their own special way.

“What is love?”

Well, first of all, it’s one of the top questions people ask about love, according to Google Trends. But as Valentine’s Day nears, we dug into one of the other most popular questions about love since February 14 last year: “What are the 5 love languages?”

Gary Chapman’s 1995 book has caught people’s attention as they look to understand the ways in which they and their partners prefer to express love, and search interest in “love languages” is at an all time high. With that in mind, here are some of the top questions and insights about the love languages.

Let’s start with some quality time on our most searched love language (and searches are on the rise, to boot). These are the top questions related to both quality time with your S.O. since the last V-Day:

  1. How to spend quality time with your partner?

  2. How to set boundaries with your significant other for quality time?

  3. How to have more quality time with your partner?

  4. What does spending quality time with your other significant mean?

  5. What to do when your partner is touch and you are quality time?

If there’s one thing we can learn from Google Trends, it’s that words of affirmation can be hard, and people often look for advice on how to express their feelings. Here are the top searched “how to say” relationship questions:

  1. How to say sorry to your partner?

  2. How to say happy birthday to an ex?

  3. How to say happy birthday to a loved one?

  4. How to say something difficult to spouse?

  5. How to say love you to your partner?

The chocolate company in Hershey, PA isn’t the only one concerned with hugs and kisses. These expressions of physical touch (our next love language!) are on people’s minds and in their searches. “Kiss” is more searched than “hug” in every country, and on average, “kiss” is 7 times more searched than “hug” worldwide. So what are they searching for? Here are the sweet and simple questions many people ask:

Top “kiss” questions worldwide, since last Valentine’s Day:

  1. How to kiss a girl?

  2. How to kiss a guy?

  3. How to kiss someone?

  4. How to kiss a boy?

  5. How to kiss well?

Top “hug” questions worldwide, since last Valentine’s Day:

  1. How to cuddle?

  2. How to hug a girl?

  3. How to hug?

  4. What is cuddling?

  5. How to hug a guy?

With all the “gift for” searches around Valentine’s Day (the second busiest week for these searches apart from Christmas week), you’d think everyone’s love language is receiving gifts. If your partner is one of the many who appreciate a heartfelt token of admiration, or if you’ve got kids who are all about collecting Valentine’s cards, perhaps DIY is the way to go.

These are the top searched queries related to do-it-yourself and Valentines' Day in the past 12 months, worldwide:

  1. DIY valentine gifts for him

  2. DIY valentines cards

  3. DIY valentine decorations

  4. DIY valentine box

  5. DIY valentine gifts for her

At long last, we’ve reached our final (and apparently most enigmatic) love language: acts of service. Whether for him or her, near or far, these are the top searches from people looking to do a special something for their significant other:

  1. Acts of service love language ideas for her

  2. Acts of service love language ideas for him

  3. What are acts of service?

  4. Examples of acts of service

  5. Acts of service love language long distance

¡Te amo!

Saying “I love you” shouldn’t be bound by your preferred love language, or what language you speak. Every year, Google Translate sees translations spike on February 14, nearly doubling for those three simple words.  

Translations from English to Spanish top the “I love you” list. Here are the top 10 languages into which people translate that phrase:

  1. Spanish

  2. Portuguese

  3. Korean

  4. French

  5. Arabic

  6. Russian

  7. Japanese

  8. German

  9. Indonesian

  10. Simplified Chinese

Call the love doctor

When in doubt, the Google Assistant is there to help you out with translations, animal inspo and even a serenade or two.

  • To take a hint from our furry friends and learn how creatures across the animal kingdom show their affection, just say “Hey Google, tell me a fact about love.” Spoiler alert: did you know that a male penguin proposes to a female penguin by throwing the nicest rock he can find by her feet? If she picks it up, they’re engaged!

  • For some extra words of affirmation, “Hey Google, serenade me” is guaranteed to land you a love song.

  • Tell your Assistant, “Hey Google, Happy Valentine’s Day,” to learn how to say “I love you” in 8 different languages, including Korean, Mandarin, Hindi, French, Spanish, Danish, Gujarat,  and Indonesian.

  • Curious to uncover which “dynamic duo” you and your Assistant are? Just ask “Hey Google, do you love me?” and take a brief quiz to see just what kind of special bond you have with your Assistant. How sweet.

A 😍 is worth a thousand words

There’s nothing better than an emoji when words alone just aren’t enough. Whether it’s 😘,🍫, or 💘, Gboard helps you find and share the perfect emoji (or sticker, or GIF) all year long. Here are a few insights about romance and emoji from around the world:

  • We love to love: the heart-eyes emoji 😍 is the #4 most popular emoji worldwide, followed by the heart ❤️ at #5

  • It takes two: sometimes one emoji doesn’t cut it, so you gotta double up. And when we do, we’re usually feeling a bit mushy. Half of the most popular (non-repeating) emoji duos are about L-O-V-E:

    • 😍😘

    • 😘❤️

    • 😍❤️

    • ☀️😘

  • Some languages love *love* more than others: the heart ❤️ is the most-used emoji for people who type in French, Portuguese and Dutch

  • An emoji by any other word: Hindi speakers use the rose 🌹 more than any other emoji

  • Living up to the country’s romantic reputation, Italian speakers use the kiss 💋 more than any other emoji. Bacio!

Anyway, I’m off to celebrate Singles Awareness Day.

Supporting the military community for whatever’s next

In August 2018, Google made a commitment to veterans, military spouses, and service members transitioning to civilian careers. At that time, we announced a job search experience that uses military occupational specialty codes to connect service members and veterans with open jobs that call for skills developed during their time in service.

In the months since, we’ve continued our work to make it even more useful for those who are searching for civilian jobs and the amazing people who support and guide them. People like Kristen Rheinlander, who works as the Transition Site Manager of the USO Pathfinder Program at Fort Hood, Texas. A self-described Army brat whose father served in the military for 25 years, Kristen came to the USO as a volunteer 4 years ago. Today, she heads up a team that works with service members and their families as they prepare for a new challenge: figuring out what comes next.

GWG image1

Every new challenge has a first step, and for Kristen, it starts with helping people see the connections between the skills they developed in the military and civilian jobs. By introducing her clients to the Google Search tool early in the process, she’s able to show them the types of occupations that align with their expertise, whether demand for a field is projected to grow, and active job listings in a given geographic area. It’s a confidence booster, she says—the search tool is a translator that “puts words to the unknown,” providing greater clarity for clients unsure of which roles, companies, and industries align with what they’re looking to do next. After finding a lead through the Google Search tool, Kristen works with her clients to begin crafting resumes that highlight their military experiences in language civilian employers use and understand.

Helping people find connections between skills developed in the military and civilian jobs is just one of the many ways we’re working to create useful tools and programs for transitioning service members, veterans, and military families—a community that’s sacrificed so much in service to our country. For the over 2.5 million veterans who’ve decided that their next step is owning their own business, we’ve created a “Veteran-Led” attribute for their Google My Business profiles. With this badge, veteran-led businesses stand out across Google Search and Maps. And for transitioning service members and military spouses who are interested in the growing field of IT support, we’ve made it easier for them to earn Google’s IT Support Professional Certificate through a $2.5 million grant to the USO.

Visit Grow with Google to learn more about job search and our other tools and programs for veterans.

Through these resources, we’re working to help service members, veterans, and their families prepare #ForWhateversNext.

Source: Search


Touchdown! Score with Search and Assistant for Sunday’s Big Game

As the Patriots and Rams head to Atlanta for Sunday’s big spectacle, you can turn to Search and the Google Assistant to stay-in-the-know and get some help prepping to watch the game. We’re taking a look at real-time Google Trends data to see the top questions and topics people are searching for and scoring some pro tips from the Assistant before kick-off.


State-by-State Showdown

We can’t say whether it’s fandom driving the searches, but this year’s AFC champs are dominating search interest in most states in the U.S.

SB Team Search

US: Search interest state-by-state, past week, as of January 30

Focus on the Field

If you’re gearing up for another G.O.A.T. debate, you can keep an eye on which players are capturing football fans’ attention. (Hint: looks like Brady is collecting searches like he is rings.)


SB Player Search 2019

US: Top searched Super Bowl players, past week, as of January 30

And the players won’t be the only things turning heads this Sunday. The much-anticipated halftime show also has people searching for this year’s performers Maroon 5, Travis Scott and Big Boi.

SB Halftime 2019

US: Top searched halftime performers, past week, as of January 30

Game Day Grub

Regardless of your football or musical preferences, snacks are something that everyone can get excited about. For inspiration on what to make, look no further than the most uniquely-searched Super Bowl recipes by state this year.

Map of Super Bowl Foods State-by-state

To stay up-to-date on other trends that are topping the charts this weekend, follow along on our Google Trends page.


Call an Audible

Everyone has their own game plan for Sunday, and the Assistant has simple ways to help you get in the game—even if football isn’t typically your thing.

  • Whether you’re a seasoned fan or new to the game, say “Hey Google, help me talk like a football fan” and the Assistant will help you speak like a pro. Insider tip: If the team you’re rooting for is on defense, just say “Put more pressure on the quarterback!”

  • This year, the Assistant will even share its prediction for how the game might play out. Simply ask, “Hey Google, who’s going to win the big game?” Hint: the Assistant can’t help but root for the underdog.

  • When it comes time to celebrate your team scoring, don’t forget to bring the Assistant along for the fun. Say it with me, now: “Hey Google, touchdown!”

No matter who you’re rooting for this year, Search and the Assistant are here to help you get game day ready.

Source: Search


Expanding knowledge access with the Wikimedia Foundation

For 18 years, Wikipedia has been the internet’s encyclopedia, contributing to the vast knowledge available on the open web, and the Wikimedia Foundation has long shared in our mission of making information accessible to people around the world.


Our organizations have partnered throughout the years on initiatives that further our joint goals around knowledge access, including making information available through Google Search. Many individual Googlers also show their support for Wikimedia, through donations and from active participation in the community. We look forward to continuing our close partnership with new initiatives and commitments to achieving our shared goals.


As the next billion people come online, it’s critical that the content on the web reflect the diversity of its users. Currently, the web is lacking content in many local languages and thus restricts the information that people can access. By collaborating on programs to increase the availability of local language content and providing technology tools for Wikipedia editors, we aim to bridge this gap and empower local editors to serve their communities with relevant content in their native languages.


Creating new articles from scratch can be time and resource intensive for volunteer editors, and translation tools can be useful to help generate local language content. To make it easier for editors to create this native language content, we’re providing access to the Google Translate API through Wikipedia’s content translation tool at no cost. We’re also working with Wikimedia and their editor community to expand our Project Tiger initiative (now collectively referred to as GLOW - Growing Local Language Content on Wikipedia), which we piloted last year as a competition between 12 language communities in India to create more native language content. We will expand these programs with Wikimedia affiliates and volunteers to provide editors with resources and insights to drive the creation of new Wikipedia articles across 10 languages in India, Indonesia, Mexico, Nigeria and the Middle East and North Africa region.


Bringing local language information online comes with new challenges in maintaining Wikipedia’s content and citation standards. Google Cloud Custom Search API helps editors ensure contributions are appropriately cited from sources. Our Cloud Vision API enables editors to digitize public domain books in Indic languages to include more diverse, reputable sources for citations. Both of these tools will be provided to Wikimedia at no cost.


While efforts to empower editors will help them continue to add more information and knowledge to the web, we also aim to support the long-term health of the Wikimedia projects so they are  available for generations to come. To that end, Google.org is donating $2 million to the Wikimedia Endowment, the first of Google’s contributions to its fund for long term sustainability. This brings our total support to more than $7.5 million, which includes an additional $1.1 million to the Wikimedia Foundation annual fund during a special campaign last year where Google employees helped decide where to direct Google's donation dollars.


With this continued partnership, we look forward to the strides we can make in bringing more of the world’s information online and making knowledge accessible to all.


Pick up where you left off on Search

While we’ve probably all turned to Google to settle a bet, often we need more than just a quick answer.


You might be looking for information to help you complete a longer-running task, whether it’s meal planning for a new food regimen, researching new stretching routines for post-gym recovery or picking up a new hobby. You might come back to Search to find information on the same topic, hoping to retrace your steps or discover new, related ideas.


To help you with these ongoing search journeys, we’re launching new activity cards to help you pick up where you left off. If you’re logged into your Google account and search for topics and hobbies like cooking, interior design, fashion, skincare and beauty, fitness, photography and more, you may find an activity card at the top of the results page that provides easy ways to continue your exploration.

Search Activity Card

You’ll find links to pages you’ve visited in the past along with searches you’ve done. From there, you can easily click back to that recipe that you tried and loved, or re-issue a search to discover new facets of that topic.


If you want to mark a page to read or reference later, just touch and hold the link to quickly add items on your activity card to a collection. You can access  your collections by tapping the menu on the top left of the Search page (on mobile web), or through the bottom bar of the Google app.

Save from Search activity card

You can control what appears in your activity card by pressing to delete an item or turn off cards by tapping the 3-dot icon. For more options to customize your Search experience, you can access your full history and settings right in Search.


Activity cards will roll out today on mobile web and the Google app in English in the U.S. As you’re looking to build new habits or pick up new tasks in the new year--whether sticking to an exercise regimen, sprucing up your winter wardrobe, or collecting new ideas for your home--we hope this new feature helps you along your way and makes your search history more accessible and useful.

Source: Search


Test your knowledge of the year’s top trends with Game of the Year

Is Wakanda real? What’s up with that racoon on the skyscraper? Is it Laurel, or is it Yanny? And who exactly is Kiki?

Take a stroll through Google Search trends and you’ll discover a lot of fun stuff about the year, from royal weddings and major news events to unexpected memes and breakthrough stars. And while the headlines of 2018 will look pretty familiar, what trended the most on Search can be quite surprising. How well do you know what the world searched for this year?

Meet Game of the Year. Part of Year in Search 2018—our annual roundup of top trends of the past 12 months—Game of the Year is the first game based on Google Search trends that puts your knowledge of 2018 to the test in an interactive way.

The game is simple: Each player must answer a series of questions about this year’s trending searches, collecting points along the way. The questions get harder as you progress through the game. A special bonus round increases the difficulty even more. Players can also challenge their friends to test their own Google Search trendiness. 

Game of the Year 2018

The game’s host was built using Google Cloud and WaveNet, Google’s text-to-speech technology powered by machine learning. Players can adjust the pitch and speed of the game host’s voice, and if a player enters their name at the start, the audio updates on the fly, providing encouragement to players as they progress through the game.

Want to test your own Google Search trendiness? You might even find the answer to the burning question on everyone’s mind: which famous Justin won the Search battle— Bieber, Timberlake, or Trudeau? Play Game of the Year to find out.