Tag Archives: Search

Screen surfers, unite: 2019 TV and movie Search trends

Whether you get your entertainment in the theater or on the couch, Year in Search captured the movies and TV shows that we couldn’t stop watching—and searching. 

A variety of categories that kept us glued to screens everywhere. For more, you can explore the global and country-specific lists here.


The big screen felt even bigger this year thanks to the release of several blockbuster films that made us laugh, cry and crave adventure. Here are the top trending movies in the U.S. this year. 

Action and Adventure

  1. Avengers Endgame

  2. Captain Marvel

  3. Aquaman

  4. John Wick 3

  5. Dark Phoenix

  6. Spider Man Far From Home

  7. Midway

  8. Bumblebee

  9. Hobbs and Shaw

  10. Alita Battle Angel


  1. Isn't It Romantic

  2. Little

  3. Playing with Fire

  4. Good Boys

  5. Jojo Rabbit

  6. Booksmart

  7. Fighting with my Family

  8. Zombieland 2

  9. Blinded by the Light

  10. Late Night


  1. Once Upon A Time in Hollywood

  2. Hustlers

  3. Green Book

  4. The Upside

  5. Rocketman

  6. Bohemian Rhapsody

  7. Brightburn

  8. Breakthrough

  9. The Mule

  10. Ad Astra


  1. Toy Story 4

  2. Lion King

  3. Frozen 2

  4. Aladdin

  5. Detective Pikachu

  6. Descendants 3

  7. Dragon Ball Super Broly

  8. The Art of Racing in the Rain

  9. Dumbo

  10. Missing Link


  1. Joker

  2. IT Chapter Two

  3. Midsommar

  4. Scary Stories to Tell in the Dark

  5. Us

  6. Pet Sematary

  7. Glass

  8. The Intruder 

  9. Crawl

  10. Cold Pursuit


  1. Five Feet Apart

  2. Last Christmas

  3. A Star is Born

  4. What Men Want

  5. After

  6. Second Act

  7. Downton Abbey

  8. The Sun is also a Star

  9. Always Be My Maybe

  10. If Beale Street Could Talk

TV Shows 

What shows kept you on the couch this year? New TV series like “Euphoria” and returning favorites like “Game of Thrones” had us staying in and binge-watching. Here are the top trending TV shows across several genres in the U.S.


  1. Dead to Me

  2. The Boys

  3. Rick and Morty Season 4

  4. Victorious

  5. Fleabag


  1. When They See Us

  2. Chernobyl

  3. Euphoria

  4. Surviving R. Kelly

  5. Russian Doll


  1. Game of Thrones

  2. Strangers Things

  3. The Mandalorian

  4. Umbrella Academy

  5. Carnival Row

Reality TV 

  1. Jeopardy

  2. Paradise Hotel

  3. Temptation Island

  4. Double Shot at Love

  5. Dog the Bounty Hunter

Source: Search

Smarter organization of top stories in Search

People come to Search for all types of information to help them form a better understanding of the world and the topics they care about most. We’ve continued to bring new improvements to Search to help people better orient themselves around a topic and easily explore related ideas, so they can more quickly go from having a question in mind to developing deeper understanding. Now, we’re using the latest in machine learning to bring this approach to top stories in Google Search, making it easier for people to dive into the most useful, timely articles available.

When you’re searching for information on a timely topic--a recent sports upset or the latest scientific breakthrough--you see a carousel of articles at the top of your Search results highlighting relevant news. Now, when there are multiple stories related to your search, we’ll also organize the results by story so it’s easier to understand what’s most relevant and you can make a more informed decision on which specific articles to explore. Within each story, the new structure will make more room for high-quality content--beyond just the most recent coverage--as well as more diverse sources, to bring more context and perspective to the day’s news.

For example, if you search for “NASA news,” you might see results grouped under the distinct news stories “NASA adds five companies to moon bid” and “NASA detects water vapor on Jupiter’s moon Europa,” along with additional results under “Also in the news.”

Nasa News

To power this new experience, we developed a new story-understanding technology to map the people, places and things involved in a news story, and then draw connections between them. This technology allows us to create distinct groups of news articles. To generate these groups, we use a variety of machine learning techniques including BERT models to examine the related articles and determine where one story ends and another begins. Our research has shown that clustering results into clearly-defined stories is critical in helping people easily navigate the results and identify the best content for their needs.

We’re now also featuring key information, such as notable quotes and related opinion pieces, in the top stories carousel within Search. These different content types provide people a more well-rounded view of a news story to help them decide which angle to explore more deeply. This change is part of a longer-term effort to expand the types of journalistic contributions we highlight to users in Search.

Titan Moon

Notable quotations can now appear in top stories results.

These updates are available starting today on mobile devices, beginning with people using English in the U.S. and rolling out to more languages and locations in the coming months. We hope these updates help people engage with the most relevant information and build a deeper understanding of the world around them.

Source: Search

We need a hero: 2019 in Search

In 2019, the world found heroes. 

We found heroes at the box office, where Avengers: Endgame was the top-trending movie around the world (in fact, “hero” was searched three times more than “villain” globally this year). We turned to real-life heroes in times of crisis, when searches for “how to become a first responder” hit an all-time high in the U.S. We cheered for them on the field, where Megan Rapinoe was one of the top trending athletes globally. And she was joined by other leading ladies: searches for “sheroes” increased by 150 percent and the “first female spacewalk” became a breakout trend worldwide. 

Thanks to all of our heroes for helping us soar into 2020. Explore more trending lists from the year at Google.com/2019

Source: Search

Then and now: a decade in Search

A new decade is right around the corner. As 2020 rapidly approaches, we’ve started reminiscing about the people, movies, songs and more that captivated us during the past 10 years. We took a look at 2010 data to explore what people were searching for at the beginning of the decade compared to the search trends topping the charts in 2019. Here are some 2010 trends that will give you all the feels.


Justin Bieber’s first studio album, “My World 2.0,” debuted in March 19, 2010, and he became  the top trending musician that year. Bieber is trending again a decade later, but not for his music: This time he’s trending in the “weddings” category following his marriage to Hailey Baldwin.

Betty White was the oldest person to host “Saturday Night Live” in 2010. This year, Betty returned to top trends thanks to a movie role. She joined the cast of “Toy Story 4” as Bitey White, a friendly, hilarious toy tiger. 

Lebron James became a free agent in 2010 and announced on live television he would sign with the Miami Heat. He continues to make headlines, on and off the court, throughout the decade.

Musicians and songs

We took a look at the five top trending musicians or bands from each year since 2010. Here’s a glimpse at how we’ve seen searching for these artists change over the decade. (This does not include artists who didn’t make the top five Year in Search for each year.)

And if visualizing these musical journeys isn’t making you nostalgic, remembering the top trending songs from 2010 will. We took a trip down memory lane and looked at the jams we were busy belting out (and searching for). 

  1. Pants on the Ground by Larry Platt

  2. Love the Way You Lie by Rhianna 

  3. Like a G6 by Far East Movement

  4. We Are The World by Artists for Haiti

  5. Bedrock by Young Money

  6. Bottoms Up by Brantley Gilbert

  7. Teenage Dream by Katy Perry

  8. Rude Boy by Rhianna 

  9. Hey Soul Sister by Train 

  10. Right Above It by Lil’ Wayne ft. Drake 

Movies and TV 

“Toy Story 3” premiered in 2010 nearly 11 years after its previous sequel, sending it to the top trending movies category that year in the U.S. The cast of familiar faces (and some new ones!) return in “Toy Story 4.” The fourth movie in the saga made the top trending list for movies in 2019. 

Tony Stark saved the day in “Iron Man 2” at the beginning of the decade. This year, he joined the cast of superheroes in “Avengers: Endgame,” which was the top trending movie globally.

“The Walking Dead” walked into the top trending TV shows list in 2010 with its  series premiere. The show didn’t make the top trending list this year, but searches for “the walking dead” spiked twice in the U.S. for the season nine finale and the season 10 premiere.

Source: Search

Psh, think you can guess the top GIF expressions of 2019?

LOL. Yasss. SMH. The internet has long been where words (and of course, acronyms) solidify their place in the English language. But the web’s breakneck pace can make it difficult to totally grasp what phrases are becoming popular, or even what they mean. 

A great way to get a visual education in internet lingo is by looking at how people use GIFs. Because GIFs are only a few seconds long and live in digital form only, they usually embody one specific emotion or expression. We looked at anonymized trends from Tenor, Google’s GIF search engine, to identify the top trending GIF expressions people used in North America this year. Even though the Ron Swanson GIF didn't make it into the top ten, it pretty much sums up how we feel about the GIFs below.

1. “Psh

Sure, it’s more of a sound than a word, but YouTuber Ed Bassmaster helped us communicate how excited we *weren’t* about things this year.


2. “Oop

Reality TV star Jasmine Masters invented the phrase heard ‘round the internet.


3. “Hustle

This must be a sign that people picked up the pace this year (hopefully not while they were on scooters).


4. “Oh man

Clearly, plenty of people needed to express exasperation.


5. “Peasant

Perhaps “Game of Thrones” mania had something to do with this particular search term.


6. “Dad joke

Puns from Pops were tops non-stop.


7. “No regrets

Even poultry should live it up, amirite?


8. “Everything

This year was EVERYTHING (and especially hyperbolic).


9. “Beast

Whatever it takes to get the job done, even if it involves claws and excess body hair.


10. “Not happy

Ah yes, a timeless sentiment that held its own in 2019.


Go ahead, "GIF" one of these expressions a try for yourself!

Source: Search

Hey Google, play me the news

Podcasting and digital audio are booming, but in many ways the audio web is like the text web of the 1990s. When newspapers first came online, their early sites were hard to navigate and search, didn’t link stories together and often published stories on the web after they went to print. Audio is similar today. It’s an evocative, powerful, massively popular and convenient medium—but because the digital experience has lagged, it’s difficult to find things, especially timely, relevant stories that are meaningful to you. 

At Google, we saw an opportunity to help move digital audio forward by focusing on audio news. By analyzing what’s being said within a given audio file, we can apply our understanding around what text articles are about, how news stories evolve, how topics link together and what might be most relevant to a particular user’s interests. 

Today, we’re introducing Your News Update, a smarter way to listen to the news hosted by the Google Assistant. You can try it today by updating your Assistant news settings.

Your News Update settings

How to change your settings to get Your News Update.

When you say, “Hey Google, play me the news” on any Assistant-enabled phone or smart speaker, Your News Update will begin with a mix of short news stories chosen in that moment based on your interests, location, user history and preferences, as well as the top news stories out there.

If you’re a Steelers fan who follows the stock market and lives in Chicago, for example, you might hear a story about the latest “L” construction, an analysis of last Thursday’s Steelers game and a market update, in addition to the latest national headlines. Keep listening and the experience will extend into longer-form content that dives deeper on your interests. In between stories, the Google Assistant serves as your smart news host that introduces which publishers and updates are next. 

In 2016, we launched our initial News on Assistant product, with news briefings from top publishers. In 2018, we enhanced this functionality with the ability to get spoken responses to news queries on your Google Home—like "Hey Google, what’s the latest news about Brexit?" Your News Update expands on that work by creating an experience that’s fresher and more tailored to you.

Collaborations with publishers from around the world over nearly two years have helped us imagine the future of audio news, and have reinforced the importance of building a healthy ecosystem for both listeners and publishers. And of course, the high-quality stories our partners provide are critical to creating a comprehensive yet intimate news experience for listeners. 

Partners for Your News Update

Your News Update is now available in English in the United States, and will expand internationally next year. You can find Your News Update in Assistant settings: Under the You tab, navigate to News and switch your News playlist format. Then say “Hey Google, play me the news” or add news to one of your Assistant Routines. 

How do you pronounce quokka? Practice with Search

People around the world come to Search to ask questions related to language, like looking up the definition of a word or double checking the pronunciation of a word in another language. Just this morning I’ve already searched how to define “otorhinolaryngologist” and the translation of “naranja” in Spanish to English.

Now, we’re helping people pronounce tricky words and understand the meaning of those words. First, we’re launching a new experimental pronunciation feature that lets you practice word pronunciations right in Search. For the visual learners out there, we’re adding images to our English dictionary and translation features to help you better understand the meaning of a word.

Pronunciation practice makes perfect

Studies have shown that practicing how to say a word can be helpful for remembering it, especially when you’re learning a new language. Previously, when you searched for things like “how to pronounce quokka,” you could play audio and hear the word. With the new pronunciation feature, you’ll be able to also practice saying “quokka” into your phone’s microphone and receive feedback on what, if anything, can be adjusted in your pronunciation. This feature is rolling out to American English today, with Spanish soon to follow.
Pronunciation Feature

To do this, speech recognition technology processes spoken words by separating them into individual soundbites. Using machine learning, it then cross references your pronunciation with the pronunciation it expects. For example, if you’re practicing how to say “asterisk,” the speech recognition technology analyzes how you said the word and then, it recognizes that the last soundbite was pronounced “rict” instead of “uhsk.” Based on this, you will receive feedback on how you can improve next time. 

Visuals help explain a word’s meaning 

Visuals are a helpful way to explain what a word means or even improve the retention rate. 

Starting rolling out today, when you look up the translation of a word or its definition, you’ll start seeing images that give you additional context. This can be useful with words that have multiple meanings like “seal,” or words like “avocado” that aren’t commonly used in all languages or regions. Since not all words are easily described with an image, we’re starting with nouns and plan to expand from there. Images in the dictionary features will be available in English today and across all language translations.

dictionary and translate

Advances in speech recognition and machine learning can improve the way we learn about languages. We hope these new features give you a creative, more effective way to practice, visualize and remember new words. We plan to expand these features to more languages, accents and regions in the future.

6 steps to being a smart searcher

Search has been around for more than 20 years and we see billions of queries every day. Today I’ve already used Search to check this Sunday’s Giants’ score against the Jets, look up lyrics to Coldplay’s new song, and find out when daylight savings starts next year. But with so much information online today, the fastest way to find exactly what you’re looking for isn’t always obvious. 

In my 14 years at Google as a research scientist for Search, I’ve conducted several studies to understand how people collect, organize and understand large amounts of information when they search the web. I also teach online and in-person classes to equip people with useful techniques for navigating Search. And because I think it’s so important, I even wrote a book: “The Joy of Search: A Google Insider’s Guide to Going beyond the Basics.”

There are six simple steps that I teach my students—people of all ages—to help them quickly find the information they are searching for. 

Do one more search

Often people come to Search, see the first results on the page, and assume that’s the right answer. But one simple search on a complex topic may not be enough to uncover the correct answer to your question. Conducting two or three searches offers a number of perspectives and credible sources for a well-rounded view on the subject.

Check the credibility of your sources

When you search on the web, make sure that the site you land on is the best source of information for what you're looking for. Consider the primary purpose of the website and ask yourself: What are they trying to help me with? What is their goal in providing this information? Does the information on the website align with other credible sources? Another way to check the credibility of a website is to look at online forums or discussion boards to see what other people are saying about the website.

Don’t include the answer in your question

You might search for something when you already suspect the answer. But including that answer in the query may sway the search results toward what you think the answer is. For example, if you search for “do golden retrievers weigh 85 pounds,” you may find “85 pounds” baked into the webpages that result from your search. Instead search “weight of golden retrievers.” This will show you a variety of results. From there, you can narrow down the correct answer by applying the credible source technique above.

Start your search broadly, then narrow it down

Begin searching with broad and fairly general terms about your topic. Then you can narrow your search once you find the most relevant aspects of your search. For instance, if you search for “how many teachers are in NYC” you’ll get a lot of results, but they may not be quite what you’re looking for. Then, try narrowing down your search by being more specific. Instead look for “number of kindergarten teachers in Brooklyn public schools.”

Mix and match your key phrases 

Sometimes you have to try a couple of different query phrases to focus in on the information you want. Keywords are the most important words in your idea or question—they tell the search engine what you’re seeking. Ask yourself what words will appear on the page that would have the perfect answer, or how someone else would write it. A helpful way to do this is by “parallel browsing” to find a range of information that help you get to the answer. That is, try different variations on your search in different browser tabs and compare the results side-by-side.

Explore other kinds of searchable content (Images, Videos, Books)

It can be useful to use Search’s other features, beyond just web search, especially when you want to find content that’s inherently visual. Suppose you want to find an example of how to lay out a resume to find a new job; you may want to explore Google Images for example resumes and web pages with useful job search information. Or, if you want to learn how to cook scallops like your favorite famous chef, you can search through Videos for step-by-step instructional content. Or, say you can’t remember what page a quote is on inside your favorite book. Google Books lets you search for key phrases or excerpts within books, down to the page and paragraph. Use double quotes around your phrase inside of Google Books to find where it’s located within the text. 

Using these tips, hopefully you'll shave some time off your next search.

Here’s a ‘stache of Movember trends from Google Search

November is here, ushering in chilly weather, pumpkin-flavored everything, and 30 days of whiskers appearing on upper lips in support of men’s health causes. This four-week phase of facial fuzz is also known as Movember.

We peeked at Google Images trends to see what types of cheek chops and mouth manes are capturing imaginations this year. Spoiler: there’s no wrong way to style your stubble.

The superior ‘stache

Few things are as dignifying as a masterful mustache. This year, gentlemen are gravitating toward the traditionally bushier upper lip adornments, and maintenance is top of mind. Search interest in cowboy and cop mustache styles--and mustache wax to keep them tidy--is up more than 5,000 percent since last year.

Other ‘stache styles catching attention include the ultra-thin pencil mustache, which has seen more than a 5,000 percent growth in search interest, and the horseshoe mustache at 350 percent growth, for those who prefer their whiskers extend to their chin. The most inspirational mustache-havers this year are NFL players Gardner Minshew and Aaron Rodgers whose lip decor saw more than a 5,000 percent increase in search interest in the past 12 months.

Boss beards 

When it comes to beards and other facial hair options, it’s a story in contrasts, with both super-groomed looks as well as longer, more exuberant styles on the rise. Search interest in the ultra-clean faded and square beard styles has doubled. The more prominent, historically-inspired Viking beard and mustache-plus-goatee Van Dyck look have also seen big leaps in the past year. 

But not everything is new—retro sideburns and the trusty soul patch have seen 190 percent and 110 percent more search interest on Google Images this year, respectively.

Facial fuzz in the US of A 

Men nationwide are responding to the facial hair furor with a flurry of creativity. We looked at Google Search trends to see which beard, mustache and stubble styles were uniquely popular in each U.S. state, and it’s a wonder to behold. The handlebar mustache reigns supreme in six states across the country, and the goatee remains king in four. Here are a few others to call out (and if you wanted to see what all these styles look like, we have a solution for that….):

Arizona: Circle beard (mustache plus rounded goatee combo)

Colorado: Braided beard (one braids or two, it’s all up to you)

Delaware: Chinstrap beard (a razor-thin beard that follows the jawline)

Idaho: Monkey tail beard (asymmetrically shaved to look like a curling “tail”)

New Jersey: Huge beard (as opposed to tiny)

South Dakota: Glitter beard (start with gel, add glitter, and voila! A bedazzled beak)

Virginia: Beard dreads (not just for the top of your head anymore)

Washington, D.C.: Chevron mustache (the bushy-yet-perfectly-shaped classic)

Washington: 70’s mustache (isn’t this redundant?)

Note: All Google Images data pulled from “Beauty & Fitness” category of Google Trends.

Want to make a podcast? 5 tips to get you started

Editor’s Note: Luvvie Ajayi is the host of the podcasts Rants & Randomness and Jesus & Jollof and the author of the New York Times best-seller I’M JUDGING YOU: The Do-Better Manual.

So many people are talking about podcasting these days. Maybe you’ve been thinking of starting a podcast of your own, but you aren’t sure where to start. If so, I’m here to offer help. 

I’ve partnered with Google Podcasts and PRX on a free Podcasting 101 video series that launches today. Over the course of ten short episodes, my co-host Sean Rameswaram, host of Vox’s Today, Explained, and I walk you through all of the things you need to know to get your podcast started. Additionally, each video is subtitled in five languages (Spanish, Portuguese, French, Hindi and Arabic).

I’m eager to share all the lessons I’ve learned since I launched two (yes, two!) podcasts in 2018. For me, podcasts are a new and intimate way to connect with my audience and tell the story of the world as I see it. I talk more about that in the very first episode of the series. Take a listen!

OK, so you should really watch the videos to get all the good stuff, but here are some of my top tips to get you started: 

1. Define your who.When you’ve figured out your “why” for making your podcast, then you need to figure out “who” should listen. A focus statement like this can really help: 

  • My show is about _________
  • And on it you’ll hear _________
  • And you should listen if you are _________.
2. Structure matters. Once you define who you are making your show for, you need to think about the format of your show. Surprisingly, figuring out a structure is something that can give you more flexibility. You don’t have to reinvent the wheel each time. For example, on Rants & Randomness I have four regular segments: the Feel Good, the Rant, the Spotlight, and the Interview. I’m open to changing those segments, like when I have a really great guest and want to break out a separate episode just for them, but my listeners always know what to expect. 

3. Prepare for interviews. If you’re going to have a guest on your show, it’s your job to learn everything possible about them before you start interviewing. You want to have a plan for where you want the interview to go. And you definitely want to avoid asking the same questions that everybody else does. But also don’t be afraid to go off-script. Following your guest and your own curiosity is often how you get the good stuff. 

4. Write the way you talk. If you want your listeners to connect with you, you need to sound like yourself.  A good way to practice is to record yourself telling a friend your story. Listen back to the recording, and notice how you sound when you’re just naturally saying something. 

5. Connect with people. The challenge once you’ve made your show is reaching your listeners. With so many podcasts out there, you need to create ways for people to find you and to engage with your community. For example, I created my LuvvNation social network as a safe place for my community to show up and be themselves. I approach that network, and all of my social media channels, as a place to engage with my audience, not just blast out news of my work.

So, what are you waiting for? Binge the entire Podcasting 101 video series (all episodes are less than five minutes). Then go make your podcast, and tell me all about it with the hashtag #podcreator.