Tag Archives: YouTube Music

Introducing YouTube Music Sessions: Today’s music headliners with support from tomorrow’s

How many times have you been to a gig or festival and fallen in love with a new artist? I remember seeing Thandi Phoenix perform live right before she released her first EP last year -- it was soulful and captivating. Her song ‘Say It’ is full of energy and so catchy, it quickly became a favourite in our house. Seeing her on stage, and now being able to watch her career grow and more people discover her talent, is really special.
But 2020 has delivered the unexpected, with the entire music industry affected by COVID-19.
“The live music industry was probably one of the worst affected as a result of COVID-19. It’s been really horrible seeing all the tours and festivals cancelled and knowing that so many people have lost work for months on end.” -- Jessica Mauboy 
As music fans we feel the loss, as it has become harder for us to find our new favourite artists at gigs. But for emerging artists, cancelled support tours and festival appearances means they are missing out on essential exposure to new audiences as well as associations and endorsements from other more established artists, not to mention the financial impact too.
“Not being able to play live shows during these times has really impacted the ability for all artists to reach new audiences. As an emerging artist, live shows and support slots in particular are super integral in getting you in front of new audiences, new communities, cities and in developing a fanbase.” -- Emalia 
So we can all keep discovering new music and Australian artists can have a platform to connect with fans around the world, we are introducing YouTube Music Sessions, in partnership with ARIA -- a series of four exclusive online performances by leading Australian artists, supported by up and comers through virtual support slots this August.

“We know it’s not easy, at the best of times, being a new artist on the scene trying to get your music out there so I think it’s such an important thing right now for the community to come together and help each other out.” -- Jack Gray 
Premiering live every Wednesday this August at 7pm, one headliner and one support act will perform for audiences around the world.

August 5 
Lime Cordiale supported by Mia Rodriguez 
Fresh from their #1 ARIA Album release, Oli and Louis are pumped to be able to share Mia’s sound with their fans: “We’ve been following her progress for a while and her vibe is mad. She works with the same producer as us so every now and then we get a little sneak peek at some of her upcoming music and it’s always so exciting.”
August 12 
Jessica Mauboy supported by Emalia 
Emalia is honoured to share a virtual stage with Jessica Mauboy: “Supporting Jess is pretty surreal to me. I was a big fan of her growing up and she is such an icon of the Australian music scene. To be able to play the YouTube Music Sessions with her, at a time when I believe sharing music to spread love and healing is vital, feels really special.”
August 19 
Paul Kelly supported by Eliott 
Eliott is trying to contain her excitement in singing alongside Paul Kelly: “Paul Kelly is such an incredible songwriter and performer, so authentic and raw. Which is something I always strive to be in my own music.”
August 26 
Vera Blue supported by Jack Gray 
Vera Blue can’t wait to see Jack’s career take off: “Jack Gray is an incredibly cool up and coming artist! I love his style and his voice is so unique. His songs have a semi electronic rock style with emotion and which reminds of surfy skate rock culture.”
Each performance will stream on the headliner’s YouTube channel and will be playlisted on the YouTube Australia and New Zealand channel and the ARIA channel.
We couldn’t celebrate the music industry like this without the support of ARIA and are thrilled the team are partnering with us.
Dan Rosen, ARIA Chief Executive, said, “ARIA is thrilled to continue our partnership with YouTube and provide another platform for music fans around the world to engage with Australian artists. During these challenging times we have seen Australian audiences move to watch even more online performances, and our artists have done an amazing job in helping us stay connected in this difficult period. I can’t wait to hear some incredible new music from some of our established greats and to discover new music from emerging artists on these YouTube Music Sessions.”
YouTube Music Sessions is also proud to help Support Act, Australia’s only charity delivering crisis relief services to artists, crew and music workers. For anyone tuning in to the performances and that can, please click the link in the description to make a donation to Support Act and show your love for our Aussie music industry. YouTube will be kicking the effort off with a $50,000 donation.
Clive Miller, Support Act CEO, said, “The pandemic has created intense financial hardship for artists, crew and music workers. It has also created significant anxiety, depression, career concerns and other mental health related issues, resulting in a 60% increase in utilisation of the Support Act Wellbeing Helpline.
“We’ll be using donations from YouTube Music Sessions to support our 24/7 professional counselling helpline as well as COVID-19 crisis relief grants -- which provide financial support in the areas of rent/mortgage, food, utilities, medical equipment and other expenses.”
“It’s really great that the organisation Support Act is involved so that we can support not only our artists during this tough time, but the crew and teams involved in making shows and festivals come together are being supported too.” -- Vera Blue 
We can’t wait to watch these performances and hope you’ll join us at 7pm each Wednesday night in August. Paul Kelly summed it up perfectly -- this is the time for the entire music industry to support each other.
“Emerging artists and established artists support each other. It isn’t a one-way street. I like to put a bill together with other artists so that we complement each other. It’s a kind of curation. A synergy. I love introducing young artists I like to my audience. I want that audience to walk away with the sense that they’ve just witnessed something that will never happen again.” -- Paul Kelly 

YouTube Music makes discovery more personal with playlists mixed for you

YouTube Music is a dedicated music streaming service that guides you through the world of music. With official songs and albums as well as deep cuts, live performances, and remixes, you can listen to exactly what you want, when you want to. Or you can sit back and let us recommend music for you right on your home screen.

Rolling out today, we’re introducing a shelf of three personalized mixes -- the new Discover Mix, New Release Mix, and Your Mix -- to keep you up to date on what’s just been released and introduce you to a wider range of artists and sounds based on your personal taste. Updated regularly, these mixes will use your listening history to create a unique experience and guide your music exploration to exciting and fresh destinations week after week.

Check out what each of these new mixes is bringing to you:   

Discover Mix: Whether introducing you to an entirely new artist you’ve never heard before, or unearthing hidden, lesser-known gems from artists you’re already familiar with, Discover Mix will give you 50 tracks every week that help you expand your musical horizons. With new updates every Wednesday, it’s your go-to playlist to discover music. 

New Release Mix: This mix is your one-stop shop for a playlist of all the most recent releases by your favorite artists (and others we think you’ll like). Expect a big update every Friday (when most new releases drop) along with mid-week releases sprinkled in throughout the week to ensure you are always up-to-date on the latest releases. 

Your Mix: Your Mix is the perfect playlist for those times when you don’t want to think and just want to play something you know you’ll like. It’s full of songs by artists you know and love, and also mixes in some songs and artists you’ve never heard before, but that we think you’ll love. Small updates are made regularly, so the music never gets stale and there’s always something new in rotation. 

The more you listen to and like songs, the better your mixes will be. New to YouTube Music? Don’t worry, we can start delivering a personalized experience after you’ve selected a couple of artists you like during setup, or even after listening to just a few songs! 

Discover Mix, New Release Mix, and Your Mix are now available globally for all YouTube Music listeners. To check out your personalized mixes, download the YouTube Music app for iOS or Android or visit the webplayer to dive in.  

These new mixes are just the beginning of an even more personalized YouTube Music, so stay tuned for more music mixed just for you! 

Posted by Nathan Lasche, Product Manager, YouTube Music

Nathan recently listened to Dance Monkey by Tones and I

YouTube Music and YouTube Premium launch in 17 countries: It’s all here

The wait is over! Starting today, YouTube Music is available to everyone in the U.S, Australia, New Zealand, Mexico and South Korea* in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music they love and effortlessly discover new favorites.

YouTube Music is a new music streaming service built on top of all the music on YouTube that you can’t find anywhere else - personalized and all simply organized in one new app and web player.

Here’s how it all comes together:
  1. It’s ALL here. Not just music videos, but official albums, singles, remixes, live performances, covers and hard-to-find music you can only get on YouTube.
  2. Recommendations built for you. A home screen that dynamically adapts to provide recommendations based on the artists and songs you’ve played before, where you are and what you’re doing. Chilling at the beach? Need some motivation? The right music is right here, built just for you.
  3. Thousands of playlists across any genre, mood or activity. Try “A Dose of Sun” for brighter tunes on a cloudy day, “The Pop Hotlist” for the biggest hits around the world or “Distrito Latino” for Latin pop hits of the moment.
  4. Smart search so we’ll find the song, even if you can’t remember what it’s called. “That space-themed Spice Girls song in the desert.” Here you go. You can also search by lyrics (even if they’re wrong). It’s “Hold me closer, Tony Danza,” right?
  5. The hottest videos. We’ll keep you on top of what’s hot! The hottest videos in the world right now are right there, on their own dedicated Hotlist screen. Today in the U.S., it features “Nervous” by Shawn Mendes, in the U.K, it’s “Drippy” by IAMDDB, and in France, it’s "Fais moi la passe" by JUL.
  6. Ad-free listening, downloads and more. Get YouTube Music Premium to listen ad-free, in the background and on-the-go with downloads. Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to. For a limited time, get three months free of YouTube Music Premium here, ($9.99 per month after, $14.99 per month for a Family Plan)*.

YouTube Premium also launches today
Starting today, YouTube Premium (formerly YouTube Red) will be available in 17 countries, providing members with the benefits of Music Premium, plus ad-free, background, and downloads across all of YouTube. YouTube Premium members also get access to the full slate of YouTube Originals shows and movies including the hit series Cobra Kai, Impulse, F2 Finding Football and The Sidemen Show. For a limited time, get three months free of YouTube Premium here, ($11.99 per month after, $17.99 per month for a Family Plan)*.

Current YouTube Red and Google Play Music members (including family plans) in the U.S., Australia, New Zealand, and Mexico will automatically receive access to YouTube Premium at their current price. Google Play Music subscribers in all other countries will automatically receive access to YouTube Music Premium at their current price as it becomes available there. Nothing is changing with Google Play Music - you'll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always.

Try YouTube Music and YouTube Premium
Get the new YouTube Music from the Play Store and App Store today or check out the brand new web player at music.youtube.com. You can sign up for YouTube Premium at youtube.com/premium.

*YouTube Music Premium is $9.99 per month and YouTube Premium is $11.99 per month for individual memberships in the U.S. Pricing and Family Plan availability varies by country. South Korea will only offer YouTube Premium at the current price of YouTube Red.

Source: YouTube Blog

YouTube Music starts rolling out today

6 reasons you’re gonna like it

Last week we announced the new YouTube Music. Today, we’re excited to start rolling out early access of the new YouTube Music in the U.S., Mexico, Australia, New Zealand and South Korea. To be the first to know when it’s available for you, head to music.youtube.com/coming-soon.

Here are six reasons we think you’re gonna like it:
  1. It’s ALL here. Not just music videos, but official albums, singles, remixes, live performances, covers and hard-to-find music you can only get on YouTube.
  2. Recommendations built for you. A home screen that dynamically adapts to provide recommendations based on what you’ve played before, where you are and what you’re doing. At the gym workin’ on that fitness? Escaping during your commute? The right music is right here, built just for you.
  3. Thousands of playlists across any genre, mood or activity. Try “Blogged 50” to discover new music or “Indie Under Pressure” to get the heart rate going.
  4. Smart search so we’ll find the song, even if you can’t remember what it’s called. “That rap song with flute”? We got you. You can also search by lyrics (even if they’re wrong). It’s “Starbucks lovers,” right?
  5. The hottest videos. We’ll keep you on top of what’s hot! The hottest videos in the world right now are right there, on their own dedicated Hotlist screen. Today in the U.S., it features Anderson.Paak, Jessie Reyez, and G-Eazy.
  6. No internet? No problem. Paid members can download music and listen ad-free and in the background. Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to.

To the Google Play Music users out there, nothing will change - you’ll still be able to access and add to all of your purchased music, uploads and playlists in Google Play Music just like always. For additional information on what we announced last week, be sure to check out our blog.

We can’t wait for music fans across the globe to get their hands on YouTube Music! If you’re interested in learning more and getting access, head to music.youtube.com/coming-soon.

Elias Roman, Product Manager, YouTube Music, recently played "Miranda Lambert - Little Red Wagon."

Source: YouTube Blog

New Official Artist Channels provide a single destination for artists and fans to connect

If you’re a music fan, one of the best things about YouTube is that you can find much more than just the official version of a song. Across the platform, you can find music videos, lyric videos, covers, unplugged sets, live performances, backstage footage of your favorite artist and more.

We launched Official Artist Channels last year to help make it easier for fans to find content from their favorite artists by uniting their full body of work (from official videos to live performances, to individual songs and albums) under one channel.

Today, we’re simplifying things even more by bringing together an artist’s subscribers under their Official Artist Channel. Uniting subscribers under one channel means you’ll be able to go deeper and explore all of the content from the artists you love. For fans looking for music from the artists they love, finding the Official Artist Channel for an artist will soon be as simple as searching for their name on YouTube. You can also identify the Official Artist Channel by looking for the artist icon (the musical note) in YouTube search and on the channel page.

If you're currently subscribed to an unofficial artist channel, you will soon be subscribed to their Official Artist Channel and your subscription to any unofficial artist channels will become inactive. The Official Artist Channel is a single destination that gives you access to an artist’s full body of work, so you’ll now receive notifications solely from the Official Artist Channel whenever new videos are uploaded or when an artist wants to send a message to their fans.

For artists, uniting your subscribers under one channel means you have more reach to promote your latest releases. It also gives you (and your team if you’ve got one) control over your presence and the opportunity to engage directly with your fans through YouTube features like Community Posts, Mobile Live and Ticketing.

We will be expanding the roll-out of the new Official Artist Channels to artists on the platform over the coming weeks. Artists looking for more information on their Official Artist Channels can read more on the Help Center. Fans looking for more information on how to manage their channel subscriptions, notifications and search for channels can visit this Help Center article and view the informational video.

- YouTube Music Team

Source: YouTube Blog

Cure Festival FOMO and watch Coachella Exclusively on YouTube – tune in to watch live April 15-17

Not everyone can make it to the California desert, but it doesn’t mean you have to have fear of missing out on Coachella. Powered by Samsung Canada, Canadian music fans can get closer to the music they love and catch performances from emerging artists to the biggest acts on Coachella’s YouTube Channel from April 15 to 17 on any screen where you watch YouTube.

You can further enhance your experience with several new features on Coachella’s YouTube Channel this year:

  • You’ll have the freedom to choose from three live stream channels and a video-on-demand hub to see highlights and performance footage throughout the weekend.

  • You can click on the interactive personalized schedule to customize your live viewing experience. The live stream channel will change automatically based on your schedule.

  • The channel features an all-inclusive social feed and highlight posts to see images, moments, and discussions around the festival.

Be sure to stay tuned in here to find out which artists will be in the live stream and subscribe to Coachella’s YouTube channel to watch the latest videos and even relive past performances.


Posted by Ali Rivera and Brian Anderson, YouTube Music

#YouTubeRewind 2015: Canada’s top trending videos

The awakening of the Force after 10 long years, a much-anticipated Hello from an old musical friend, and the question on everyone’s mind -- these were some of the YouTube moments that captivated Canadians in 2015. We laughed, we cried and we did our best Whip/Nae Nae a bajillion times. Oh - and we celebrated a very important 10th birthday!

But before we call it a wrap on the year in YouTube, let’s take a look at the videos Canadians shared, liked, parodied and talked about in 2015.

Top Trending Videos in Canada

The Top Trending Videos shot to the top of the “must-watch” list as Canadians shared, liked and watched again and again. YouTube is the white hot centre of pop culture, where fans, pranksters, tiny tots and scientists can share their voice and talent no matter where they are from or what their age or point of view.

Top Trending Music Videos in Canada for 2015

It's a fact that music videos are the one of, if not the, most viewed and searched for online video content. 2015 saw artists turn to music videos to tell stories with longer narratives, revive the classic ‘dance’ video, and to show off their star-studded squad. 2015’s top 10 music videos were collectively played over 6.8 billion times from channels with 73+ million subscribers.

2015 Canadian Year-end YouTube Ads Leaderboard

Since YouTube launched skippable ads five years ago, ads have gone from something you fast forward to something you choose to watch. This year’s top trending ads demonstrate that brands are now developing ads that are meant to entertain and inspire, not just persuade.

Top Trending Trailer Videos in Canada for 2015

Before millions of people go to the movies, they turn to YouTube. When it comes to highly anticipated films, like the new Star Wars or latest Avengers installment, trailers have become more than just a fun way to hook audiences on the story, they have become an essential tool to engage a loyal fan base.

And that’s just what made it to the top of Canada’s list - you can check out which videos made the global list of top trending videos at www.youtube.ca/rewind.

Posted by Jenn Kaiser, Communications Manager, YouTube Canada.

Buffer Festival: Tune in to meet your favourite YouTube stars live – in person or online!

Editor’s Note: Today’s guest blog post is from our friends at Buffer Festival 2015. 
Ten years have now passed since the first YouTube video was uploaded - an 18-second clip about how cool elephants are shot at the San Diego Zoo. Today YouTube has grown to become the biggest video platform on the web, and fans have turned creators into the biggest names in entertainment.
As long as most of us can remember, celebrities have existed in a separate world; fans can admire from afar, but any meaningful interaction is strictly off-limits. For the third year, Buffer Festival shows us how celebrity criteria has changed in the past decade and the value of meaningful, authentic engagement.
This weekend, many of the most acclaimed YouTube creators will be in Toronto for Buffer Festival. Fans will have a chance to meet the YouTubers whose lives they have been following online and speak to them in person, taking selfies and recording videos along the way. For the first time this year, we’ll also be livestreaming the red carpet of our Gala Premiere. Starting at 9 p.m. ET on Friday, October 23, tune into Much.com or YouTube to catch the red carpet live, as well as premiere videos from some of YouTube’s most notable personalities such as Shay Carl, Jus Reign, Matthew Santoro, Toby Turner and more!
Festival attendees will get the chance to see their favourite YouTubers’ work in theatres throughout the city. From comedy sketches to the world of beauty and DIY, this year’s screenings offer something for everyone from the gamer to the fashionista.
For aspiring YouTube Creators, we’re excited to announce Creator Day, a chance for emerging creators to learn from the professionals, with successful YouTubers, industry professionals and YouTube experts offering guidance on a variety of topics relevant to their trade, such as videography, editing, and monetizing content.
Last year, thousands of fans came out to meet their favourite YouTube stars and get a first glance at their new videos. The breakout success of Buffer Festival and its creators demonstrates loud and clear just how much Canada loves YouTube and the creators who delight us, make us think and make us laugh.
To see your YouTube idols live, you can purchase tickets for Buffer Festival this weekend at BufferFestival.com/Tickets.
Posted by the Organizers of Buffer Festival.

YouTube takes to the airwaves with YouTube Hits on Rogers Radio stations

Canada’s favourite YouTubers are getting a new way to connect with their fans this week, with the launch of YouTube Hits on Rogers Radio.

YouTube Hits is the first of its kind in Canada and will reflect the amazing world of YouTube. Each week, the show will feature a rotating cast of Canadian and international YouTube stars, and feature a blend of established and emerging artists based on YouTube viewership to reveal what Canadians and the world are watching online.

YouTube has always been a place for fans and artists to discover and connect, just as radio has long been a place to listen to your favourite stars and learn about emerging talent. That’s why we’ve teamed up with our friends at Rogers to launch YouTube Hits on terrestrial radio - to support great new music from today’s biggest names and to help uncover rising stars.

Hosted by Rogers Radio personalities Blake Carter and Adam Wylde (Blake & Wylde, KiSS 92.5), the weekly hour-long show will highlight the hottest music, trends and topics. The first show will include on-air appearances by four Canadian YouTube stars Daniela Andrade (700,000 subscribers) ConvosWith2YrOld (790,000 subscribers), MakeUpByEman (350,000 subscribers) and Corey Vidal (225,000 subscribers).

YouTube Hits will air every weekend beginning Saturday, Sept. 5 across the country on Rogers's top-rated youth brands. Check local listings for times and details of upcoming guests.

Posted by Jenn Kaiser, Communications Manager, YouTube Canada

That’s a wrap! +15,000 fans flock to YouTube FanFest in Toronto

That’s a wrap! More than 15,000 passionate fans joined us on Saturday, May 2, as YouTube FanFest made its North American debut. Toronto welcomed a group of the biggest Canadian and international YouTube creators for a live showcase that wowed the crowd with music, comedy and interactive performances. If you missed the show or want to watch it again, now you catch the full show on the FanFest YouTube channel!

The free, public show featured YouTube superstars Jenna Marbles, Bethany Mota, Michael Stevens of Vsauce and Toronto’s own IISuperwomanII. The performances ranged from the soulful music of American star David Choi to the bhangra drumming of Jus Reign to a live science experiment between Michael Stevens and Jenna Marbles that saw Marbles blow a fireball into the air above the crowd.

Co-hosted by charismatic TV personality Jessi Cruickshank and Harley Morenstein of Epic Meal Time, the event closed with the world premiere performance of Lilly Singh’s online smash hit new song “IVIVI”, an ode to Toronto, that drew deafening cheers from the crowd.

Lilly Singh, ||Superwoman|| performs the world premiere of "IVIVI"

Other highlights included a fan Q&A with Bethany Mota, as well as a unique performance from Kurt Hugo Scheider, Macy Kate, Madilyn Bailey and Kina Grannis. The foursome of musicians collaborated on a song that was set to a complicated rhythm of handclaps, which they performed while blindfolded. Edmonton-born a capella singer Mike Tompkins had the fans on their feet for a high energy set, and local girl LaurDIY brought fans on the stage for a live DIY fashion challenge that saw fans create a shirt for host Jessi Cruickshank.  

YTFF Collage.jpg
Fandemonium at the first North American YouTube FanFest in Toronto

This was a record crowd for YouTube FanFest - more than triple the attendance for previous events in Asia, India and Australia - which shows the incredible passion of Canadian YouTube fans. FanFest was also a hot topic on social media - the #YTFFTO hashtag trended across Toronto as fans took to social media to share the experience.

Thank you too all the extraordinary YouTube Creators and fans that came out for red carpet and show. Canada is hotbed of YouTube talent and fandom, and we are thrilled we were able to bring this to Canadian fans as a North American first!

Posted by Jenn Kaiser, YouTube Communications