Tag Archives: YouTube Creators

Calling all fashion & beauty mavens for India’s first NextUp for Beauty Creators!

Whether it’s a simple makeup look, an intricate braided hairstyle, or live streams from the latest Fashion Week, YouTube has grown into an incredible repository of fashion and beauty content from across the globe. Last year, we also launched YouTube.com/Fashion a first-of-its kind, dedicated destination for fashion & beauty content on YouTube. 


With more access to information and products, beauty norms are fast-changing in India too, and YouTube creators are at the forefront of this change. They are helping democratize expression and encouraging men & women to break the set moulds of beauty, grooming and style. In our quest to identify and support the next generation of rising Beauty Creators in India on the platform, we’re proud to announce the launch of the inaugural NextUp for Beauty Creators with L'Oréal Paris. 


Having successfully contributed to the journeys of over 80 Indian creators & artists across languages, genres, and genders over the last 5 years, we return for a fifth year with YouTube NextUp in India. This edition is extra-special, as we have partnered with one of the world’s largest & most recognised beauty brands - L'Oréal Paris - bringing their years of expertise in the beauty industry directly to our rising stars on YouTube. Winners will get a chance to attend masterclasses with beauty industry specialists, gain market insights on trends, and network with brand representatives. 



Who are we looking for? 


For this special edition of NextUp, we are celebrating those who are keen about beauty, and who are passionate about creating compelling content around beauty. We are looking for aspiring creators who are ready to learn and focus on improving their production and storytelling skills, who seek mentorship from industry stalwarts, and who dream of reshaping the narrative of beauty content in India on YouTube and beyond. 


Up to 12 YouTube channels from India will be selected as winners to join the NextUp for Beauty Creators Class of 2020. If selected, you will be eligible to receive:


  • A week of intensive production classes and filming opportunities at a YouTube Pop-Up Space in India, in May 2020
  • Specialized educational workshops and skill-sharing sessions designed by production gurus, content specialists, and industry experts, tailored for beauty creators
  • INR 1,40,000 voucher towards production gear

    Want even more reasons to apply? Hear directly from our Alumni! 


    "My biggest takeaway was having the rare opportunity of having an expert scrutinize your content and give you workable tips on how to make it better! Thanks to NextUp, I know so much more."Nidhi Mohan Kamal, NextUp Women to Watch Winner 2019


    Live the NextUp Journey


    Excited? So are we! Here’s how to apply: 

    1. Visit the NextUp website at youtube.com/nextup to check Eligibility Requirements and Contest Rules. 
    2. If you meet the criteria, go ahead and apply! We welcome entries from all over India for the contest.  

      We can’t wait to see what you come up with! Tweet at us at @YTCreatorsIndia with the hashtag #YouTubeNextUp to share your excitement for the contest. And watch this space for other special editions of NextUp in 2020. 

      Posted by Satya Raghavan, Director, YouTube Partnerships, India, & Marc Lefkowitz, Head of YouTube Creator and Artist Development, APAC

      Enter for a chance to be a part of YouTube NextUp class of 2016!

      Whether you’re a stand up comedian like Kenny Sebastian, or recording soulful covers of Bollywood songs like Shirley Setia, YouTube can help you find and broadcast your voice. We want to help creators do even more. Since its launch in 2011, NextUp has helped over 250 YouTube creators from 15 countries to turbocharge their YouTube channels. That’s why we’re so excited that NextUp is coming back to India again today.
      Up to 32 YouTube channels from India will be selected as winners of NextUp contests to join the NextUp class of 2016, and be part of a global community of NextUp creators who have benefited from the workshops and mentorship programs.
      So who’s next up? We’re looking for passionate, motivated and inspiring YouTube creators. Sharpen your production skills to tell more compelling stories and receive mentorship from production and channel development professionals, alongside other talented creators.
      If you are selected to join the NextUp class of 2016, you are eligible to receive:
      • A US$2,500 voucher for production equipment to help you make your video dreams a reality.
      • A spot at a week-long creator camp at the YouTube Space Mumbai. You’ll team up with production experts to harness new techniques in camera, lighting, and sound, and receive coaching from YouTube Partnerships team on how to grow your audience.
      • Mentorship by YouTube NextUp grads, plus the opportunity to meet and work with other fast-rising creators. Could there be a better way to set off some truly awesome collaborations?
      To enter the India YouTube NextUp contest, see full details (including the eligibility requirements and contest rules) at youtube.com/nextup. We’re excited to see what you’ll come up with next on YouTube!

      Posted by Rajant Meshram, YouTube Online Partnerships Lead


      YouTube creators meet Pope Francis to discuss promoting understanding and empathy

      YouTube has helped millions of people see that we have a lot in common, despite our differences. Building these bridges can start with a simple conversation, and over the past 11 years, we’ve seen YouTube creators use the power of video to do just that. From Hayla Ghazal encouraging women in the Middle East and around the world to speak up, to Dulce Candy sharing her own story as an undocumented immigrant and military veteran, creators from around the world have used our platform to express themselves, encourage new perspectives, and inspire solidarity within global fan bases.

      We want to continue empowering people to come to YouTube to tell stories and form connections that encourage empathy and understanding between diverse communities.

      That’s why today 11 international YouTube creators met with Pope Francis, who cares deeply about bringing young people together. This first-of-its-kind dialogue took place during the VI Scholas World Congress, which the Pope created to encourage peace through real encounters with youth from different backgrounds.

      The YouTube creators who participated in this conversation represent more than 27 million subscribers globally. They come from ten different countries and diverse religious backgrounds: Louise Pentland (United Kingdom), Lucas Castel (Argentina), Matemática Río (Brazil), Hayla Ghazal (United Arab Emirates), Dulce Candy (United States), Matthew Patrick (United States), Jamie and Nikki (Australia and Sudan/Egypt), Greta Menchi (Italy), Los Polinesios (Mexico) and anna RF (Israel).



      During the conversation with the Pope, these creators raised topics that they are passionate about as role models, including immigrant rights, gender equality, loneliness and self-esteem, and greater respect for diversity of all kinds.

      We’re inspired by the many conversations these creators have sparked throughout their YouTube journeys. To hear more about what they discussed at the Vatican today, tune in to each of their channels for personal videos in the coming weeks. We hope to continue helping people share their stories - the more we can all understand, the more we can come together as a global community.

      Juniper Downs, Head of Policy for YouTube, recently watched “I am a Muslim, hug me if you trust me.”

      Source: YouTube Blog


      Nothing but net! Dude Perfect delights Toronto fans

      Hundred of fans joined us as YouTube creators Dude Perfect visited Toronto this week. Fans and children from the MLSE Foundation participated in a day of basketball challenges with the world’s largest sports channel on YouTube, participating in dribble wars and knockout challenges with basketballs, as well as capturing lots of selfies.

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      The energetic sports fandom in Toronto mirrors what we see online everyday. YouTube has helped sports fans feel more engaged and connected with their favourite teams, leagues and athletes. Globally, the world has spent 5.7 billion minutes - or 10,000 years - watching Dude Perfect on YouTube!


      To catch up on "did you see that?!" moments, fans hop on YouTube immediately after a game’s biggest moment. For example, minutes after after Jose Bautisa’s now infamous bat flip, searches spiked on YouTube. Sports fandom today extends beyond scheduled TV broadcasts with Canadian fans turning to YouTube for deeper engagement with their favourite sports, events, and athletes with nearly two-thirds of Canadian sports fans saying that they can get a closer, more personal look at athletes or sports teams on YouTube than anywhere else.2 Case in point: take a look at Dude Perfect’s Seattle Seahawks Edition ft. Russell Wilson video to see the Super Bowl-winning quarterback like you’ve never seen him before!

      Across the board, sports fandom on YouTube continues to grow. In fact, search interest on YouTube was higher for the last Summer Olympics than for the last World Cup or each of the past six Super Bowls!1


      Today, watching live sports is an even richer experience because our devices are always within reach. More than half of Canadian sports fans agree that YouTube is one of the first places they go before, during or after major sports events or news.2

      Thanks to Dude Perfect (and Panda!) for visiting their passionate Canadian fans in Toronto. We, along with the millions of sports fans on YouTube, can’t wait to see what you’ll pull off next!

      Posted by Jenn Kaiser, Communications Manager, YouTube Canada

      1 Google Trends, YouTube Search, Worldwide, Jan. 2011–Mar. 2016.

      2 Sports Fandom on YouTube, Google / Ipsos Connect, May 2016 (n=5,005 Online Canadian respondents age 18-54)

      Welcome creators! YouTube Space Toronto opens today

      Canada is a creative powerhouse. From global musical sensations and trailblazing beats, to electric comedy and captivating edutainment, Toronto has long been an epicentre for creative talent.

      Today we officially open YouTube Space Toronto to supercharge one of the largest creator communities in North America! YouTube Space Toronto will be a creative industry incubator, offering creators an opportunity to learn from industry experts, connect with fellow YouTubers in a collaborative setting and use the latest latest film equipment to create more ambitious and innovative video content.
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      Located at at George Brown College’s Centre for Arts, Design & Information Technology, YouTube Space Toronto will offer workshops and programming at no cost  to Canadian creators who are looking to build their channels, giving them tools and guidance to remove barriers and enable them to innovate and experiment.

      At YouTube Space Toronto, creators can:
      • Learn: From training programs and workshops to master classes, there are plenty of opportunities to get hands-on experience from industry experts.
      • Connect: Attend events, collaborate with fellow creators, brainstorm ideas, and share tips and tricks to get the most out of YouTube.
      • Create: This is your space to make your videos and there are resources to help you from start to finish, including areas for creative collaboration; loaner production equipment such as cameras, lights, boom microphones, and more; rotating sets and enclosed sound stage.

      The Canadian creator scene is one of the world’s most vibrant YouTube communities, with many of the world’s top YouTube creators hailing from Canada. We’re thrilled to open our doors to this incredible community, as well as the next generation of YouTube artists, musicians and entertainers, who are looking build their channels and share their content with YouTube’s audience of one billion people.
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      The entrance to YouTube Space Toronto at George Brown College

      Today, YouTube Space Toronto joins a list of eight other cities to have a YouTube Space, all of which are also known for their local creative industries. Since March 2015, creators filming in YouTube Spaces globally have produced over 10,000 videos, which have generated over 1 billion views and 70+ million hours of watchtime.
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      Play button recipients at the YouTube Space Toronto Opening. Collectively, the creators in attendance had 70 million subscribers - or twice the population of Canada!

      For the latest YouTube Space Toronto news and events, be sure to subscribe to our newsletter.


      We can’t wait to see what happens when Canadian creators have a Space to call their own. One thing we know for sure, the world will be watching!

      Posted by Liam Collins, Head of YouTube Spaces Americas

      Inviting more players to the game: YouTube Gaming comes to Canada

      For years Canadians have turned to YouTube to connect with their favourite gaming content, including content from top Canadian gaming creators like Vanoss, TypicalGamer and The Bajan Canadian. On YouTube, Canadians have found a community that is creating amazing content, including new collaborative and interactive formats that have reshaped the video game landscape, and pushed YouTube forward.

      Now we’re inviting more players to the game. Starting today, we’re making the YouTube Gaming mobile app available on iOS and Android in Canada. YouTube Gaming is an app that keeps you connected to the games, players, and culture that matter to you, with videos, live streams, and the biggest community of gamers on the web—all in one place. We launched YouTube Gaming in the U.S. and U.K. last August, and we’re excited to invite new players to join us.

      YouTube Gaming is built to be all about your favorite games and gamers, with more videos than anywhere else. We automatically pull in all gaming-related videos and live streams from YouTube to YouTube Gaming. From “Asteroids” to “Zelda,” more than 25,000 games will each have their own page, a single place for all the best videos and live streams about that title. You’ll also find channels from a wide array of game publishers and YouTube creators.

      Keeping up with these games and channels is super easy, too. Add a game to your collection for quick access whenever you want to check up on the latest videos, or subscribe to a channel to get a notification as soon as they start a live stream. Uncover new favorites with recommendations based on the games and channels you love. And when you want something specific, you can search with confidence, knowing that typing “call” will show you “Call of Duty” and not “Call Me Maybe.”
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      We know live streams bring the gaming community closer together, so we’ve created a dedicated destination for them within YouTube Gaming. On Android, we’ve also made it simpler to broadcast your gameplay to YouTube. You can now record and live stream mobile gameplay on-the-go directly from Android devices using Mobile Capture in YouTube Gaming. You don’t need any additional hardware or software—just tap Go Live in the YouTube Gaming app, turn on your selfie cam and record your commentary with your phone’s microphone.
      We’re so excited to bring YouTube Gaming to Canada, and look forward to watching more together.

      Posted by Alex Costa, Gaming Creator Partnerships, North America

      Your YouTube "How To" Guide to the Holidays


      The holidays should be a festive time of year, not frenzied. But there’s no need to panic: our community of YouTube gurus is here to keep calm this holiday season with more than 135 million how-to videos.

      From figuring out what to do with your leftovers, pleasing your vegan guests, or keeping your kids occupied with holiday-themed activities, these Canadian YouTube Creators have the answers to all your holiday questions.

      How to get the party started
      Whether it's throwing a formal dinner party or entertaining last-minute guests, you're likely to host guests at least once over the holiday season. To impress your guests when they arrive, The Domestic Geek, has tons of easy-to-make crowd pleasers, including the classic cheeseboard, herbed popcorn, sweet rosemary bar nuts and 3 delicious party dips.
      How to rock a holiday look under $100
      The holiday season means parties galore. Although you want to look your best at all times, you also don’t want to break the bank. Canada’s beauty guru, RachhLoves, shows you how to put together an entire holiday look (outfit, shoes, jewelry, makeup) for under $100.
      How to clean your space post-holidays: Cleaning up your holiday decor or cleaning once your guests have left can sometimes be the worst part about the holidays. Not to fear, Melissa Maker of Clean My Space has all sorts of tips for how to clean up post-holiday, including how to clean up after a party, holiday meal cleanup tips, and holiday decor cleanup.
      We hope these YouTubers' tutorials can help you impress your guests and loved ones this holiday season. Have a safe and happy holiday!

      Posted by Jenn Kaiser, Communications Manager, YouTube Canada

      #YouTubeRewind 2015: Canada’s top trending videos

      The awakening of the Force after 10 long years, a much-anticipated Hello from an old musical friend, and the question on everyone’s mind -- these were some of the YouTube moments that captivated Canadians in 2015. We laughed, we cried and we did our best Whip/Nae Nae a bajillion times. Oh - and we celebrated a very important 10th birthday!

      But before we call it a wrap on the year in YouTube, let’s take a look at the videos Canadians shared, liked, parodied and talked about in 2015.

      Top Trending Videos in Canada

      The Top Trending Videos shot to the top of the “must-watch” list as Canadians shared, liked and watched again and again. YouTube is the white hot centre of pop culture, where fans, pranksters, tiny tots and scientists can share their voice and talent no matter where they are from or what their age or point of view.


      Top Trending Music Videos in Canada for 2015

      It's a fact that music videos are the one of, if not the, most viewed and searched for online video content. 2015 saw artists turn to music videos to tell stories with longer narratives, revive the classic ‘dance’ video, and to show off their star-studded squad. 2015’s top 10 music videos were collectively played over 6.8 billion times from channels with 73+ million subscribers.


      2015 Canadian Year-end YouTube Ads Leaderboard

      Since YouTube launched skippable ads five years ago, ads have gone from something you fast forward to something you choose to watch. This year’s top trending ads demonstrate that brands are now developing ads that are meant to entertain and inspire, not just persuade.


      Top Trending Trailer Videos in Canada for 2015

      Before millions of people go to the movies, they turn to YouTube. When it comes to highly anticipated films, like the new Star Wars or latest Avengers installment, trailers have become more than just a fun way to hook audiences on the story, they have become an essential tool to engage a loyal fan base.


      And that’s just what made it to the top of Canada’s list - you can check out which videos made the global list of top trending videos at www.youtube.ca/rewind.

      Posted by Jenn Kaiser, Communications Manager, YouTube Canada.

      Kooky or spooky: Halloween’s Hottest Trends on YouTube

      Halloween is a just few days away, which means it’s officially crunch time to finish your costume. If you’ve waited until the last minute to pick a Halloween outfit, you’re not alone. Fifty per cent of costume and decoration searches in Canada happen within 5 days of Halloween.

      YouTube is the ultimate Halloween destination from pumpkin carving tips to decorations and clever ideas on what to do with your leftover Halloween candy... and of course costume ideas. And with costumes like Harley Quinn, Minions, Donald Trump, Star Wars, Max Max and Left Shark topping the search charts on Google in Canada this year, expect a lot superheroes, cartoons and pop culture icons trick-or-treating at your door.

      Tune into some of your favourite Canadian YouTube channels for tutorials featuring 2015’s most popular costumes, plus last minute costumes you can throw together in mere minutes to make this October 31st the spookiest yet.


      The Sorry Girls: Harley Quinn
      Friends Kelsey and Becky started their YouTube channel while attending university together five years ago. Since then The Sorry Girls have become a destination for DIY and the latest style in home and fashion. This Halloween, they have tutorials for two of the year’s most searched Halloween costumes, Harley Quinn and Furiosa from Mad Max. Find out how you can channel the thrill and chaos of fury road and one of this year’s biggest blockbuster hits.
      Procrastinator Tip: Don’t have much time to put together a costume before Saturday? You can also check out The Sorry Girls’ quick and easy last minute costume ideas, mainly made up of items from around your house!


      LaurDIY: Baymax
      Canada’s DIY darling LaurDIY has a ton of costume tutorials up her sleeve for her fans including the adorable Baymax, a top searched costume this year. The Toronto native started her channel from her dorm room in 2012, and has been spreading glitter and joy to fans ever since - all 2.5 million of them!

      Chelsimadonna: Josie and the Pussycats
      Looking for a group costume with your friends this Halloween? Newfoundlander Chelsi is kicking it ‘old school’ this year with a Josie and the Pussycats group costume tutorial. As a singer herself, needless to say, Chelsi pulls off this look!
      CutePolish: Halloween Nail Art
      Dressing up not your thing? Sandi of CutePolish - the #1 nail art channel on YouTube - has the ultimate playlist for Halloween nail art. From skeletons to candy corn, this Windsor, Ontario creative has nail art designs for you, whether you’re looking for something spooky or sweet.
      We hope these YouTubers' tutorials can help make this Halloween your best yet. Use their tricks and share some of your own to make the most of this weekend, and have a happy Halloween!

      Posted by Jenn Kaiser, Communications Manager, YouTube Canada.

      Buffer Festival: Tune in to meet your favourite YouTube stars live – in person or online!

      Editor’s Note: Today’s guest blog post is from our friends at Buffer Festival 2015. 
      Ten years have now passed since the first YouTube video was uploaded - an 18-second clip about how cool elephants are shot at the San Diego Zoo. Today YouTube has grown to become the biggest video platform on the web, and fans have turned creators into the biggest names in entertainment.
      As long as most of us can remember, celebrities have existed in a separate world; fans can admire from afar, but any meaningful interaction is strictly off-limits. For the third year, Buffer Festival shows us how celebrity criteria has changed in the past decade and the value of meaningful, authentic engagement.
      This weekend, many of the most acclaimed YouTube creators will be in Toronto for Buffer Festival. Fans will have a chance to meet the YouTubers whose lives they have been following online and speak to them in person, taking selfies and recording videos along the way. For the first time this year, we’ll also be livestreaming the red carpet of our Gala Premiere. Starting at 9 p.m. ET on Friday, October 23, tune into Much.com or YouTube to catch the red carpet live, as well as premiere videos from some of YouTube’s most notable personalities such as Shay Carl, Jus Reign, Matthew Santoro, Toby Turner and more!
      Festival attendees will get the chance to see their favourite YouTubers’ work in theatres throughout the city. From comedy sketches to the world of beauty and DIY, this year’s screenings offer something for everyone from the gamer to the fashionista.
      For aspiring YouTube Creators, we’re excited to announce Creator Day, a chance for emerging creators to learn from the professionals, with successful YouTubers, industry professionals and YouTube experts offering guidance on a variety of topics relevant to their trade, such as videography, editing, and monetizing content.
      Last year, thousands of fans came out to meet their favourite YouTube stars and get a first glance at their new videos. The breakout success of Buffer Festival and its creators demonstrates loud and clear just how much Canada loves YouTube and the creators who delight us, make us think and make us laugh.
      To see your YouTube idols live, you can purchase tickets for Buffer Festival this weekend at BufferFestival.com/Tickets.
      Posted by the Organizers of Buffer Festival.