Calling all fashion & beauty mavens for India’s first NextUp for Beauty Creators!

Whether it’s a simple makeup look, an intricate braided hairstyle, or live streams from the latest Fashion Week, YouTube has grown into an incredible repository of fashion and beauty content from across the globe. Last year, we also launched a first-of-its kind, dedicated destination for fashion & beauty content on YouTube. 

With more access to information and products, beauty norms are fast-changing in India too, and YouTube creators are at the forefront of this change. They are helping democratize expression and encouraging men & women to break the set moulds of beauty, grooming and style. In our quest to identify and support the next generation of rising Beauty Creators in India on the platform, we’re proud to announce the launch of the inaugural NextUp for Beauty Creators with L'Oréal Paris. 

Having successfully contributed to the journeys of over 80 Indian creators & artists across languages, genres, and genders over the last 5 years, we return for a fifth year with YouTube NextUp in India. This edition is extra-special, as we have partnered with one of the world’s largest & most recognised beauty brands - L'Oréal Paris - bringing their years of expertise in the beauty industry directly to our rising stars on YouTube. Winners will get a chance to attend masterclasses with beauty industry specialists, gain market insights on trends, and network with brand representatives. 

Who are we looking for? 

For this special edition of NextUp, we are celebrating those who are keen about beauty, and who are passionate about creating compelling content around beauty. We are looking for aspiring creators who are ready to learn and focus on improving their production and storytelling skills, who seek mentorship from industry stalwarts, and who dream of reshaping the narrative of beauty content in India on YouTube and beyond. 

Up to 12 YouTube channels from India will be selected as winners to join the NextUp for Beauty Creators Class of 2020. If selected, you will be eligible to receive:

  • A week of intensive production classes and filming opportunities at a YouTube Pop-Up Space in India, in May 2020
  • Specialized educational workshops and skill-sharing sessions designed by production gurus, content specialists, and industry experts, tailored for beauty creators
  • INR 1,40,000 voucher towards production gear

    Want even more reasons to apply? Hear directly from our Alumni! 

    "My biggest takeaway was having the rare opportunity of having an expert scrutinize your content and give you workable tips on how to make it better! Thanks to NextUp, I know so much more."Nidhi Mohan Kamal, NextUp Women to Watch Winner 2019

    Live the NextUp Journey

    Excited? So are we! Here’s how to apply: 

    1. Visit the NextUp website at to check Eligibility Requirements and Contest Rules. 
    2. If you meet the criteria, go ahead and apply! We welcome entries from all over India for the contest.  

      We can’t wait to see what you come up with! Tweet at us at @YTCreatorsIndia with the hashtag #YouTubeNextUp to share your excitement for the contest. And watch this space for other special editions of NextUp in 2020. 

      Posted by Satya Raghavan, Director, YouTube Partnerships, India, & Marc Lefkowitz, Head of YouTube Creator and Artist Development, APAC