That’s why we’ve introduced a new feature for tracking these goals in AdWords Express. AdWords Express advertisers can now access the power of Google Analytics right from their campaign dashboard. Connect a current Analytics account or set up a new one in minutes right from the AdWords Express dashboard. Once you set the goals for your website, you’ll be able to see how customers who click on your ad go on to interact with your website.
|Analytics will show you how your ad is contributing to the website goals that matter to you|
Google Analytics has been an invaluable resource for small business owners looking to understand these key interactions. For Carrie Sullivan, co-owner of Telaya Wine Co. in Idaho, understanding how visitors interact with her website has been key to her company’s success online. “Being a small business, we wear many different hats and we have a small staff, so we don’t have someone to just focus on our website. Google Analytics does that for us.”
With the introduction of this feature, we’re excited to bring all these benefits to AdWords Express advertisers. Take your performance to the next level by understanding how your online spending impacts the website goals you care about at google.com/adwords/express, or visit our help center to learn more.
Posted by Zhouzhou He, AdWords Express Product Manager