This month, YouTube received the Media Rating Council (MRC)’s brand safety accreditation for in-stream ads for the fifth year in a row. In 2021, YouTube became the first…
Consumer journeys are more dynamic than ever, and marketers are under pressure to connect every ad dollar to the bottom line. That’s where AI-driven measurement comes in…
When marketers react to past performance and short-term goals, they can miss opportunities.For example, a mortgage lender likely already bids successfully on high-perfor…
YouTube Creators help people make confident decisions. At the YouTube NewFront, we discussed new essential tools so that brands can benefit from the deep connection betw…