Advancing Self-Supervised and Semi-Supervised Learning with SimCLR



Recently, natural language processing models, such as BERT and T5, have shown that it is possible to achieve good results with few class labels by first pretraining on a large unlabeled dataset and then fine-tuning on a smaller labeled dataset. Similarly, pretraining on large unlabeled image datasets has the potential to improve performance on computer vision tasks, as demonstrated by Exemplar-CNN, Instance Discrimination, CPC, AMDIM, CMC, MoCo and others. These methods fall under the umbrella of self-supervised learning, which is a family of techniques for converting an unsupervised learning problem into a supervised one by creating surrogate labels from the unlabeled dataset. However, current self-supervised techniques for image data are complex, requiring significant modifications to the architecture or the training procedure, and have not seen widespread adoption.

In “A Simple Framework for Contrastive Learning of Visual Representations”, we outline a method that not only simplifies but also improves previous approaches to self-supervised representation learning on images. Our proposed framework, called SimCLR, significantly advances the state of the art on self- supervised and semi-supervised learning and achieves a new record for image classification with a limited amount of class-labeled data (85.8% top-5 accuracy using 1% of labeled images on the ImageNet dataset). The simplicity of our approach means that it can be easily incorporated into existing supervised learning pipelines. In what follows, we first introduce the SimCLR framework, then discuss three things we discovered while developing SimCLR.

The SimCLR framework
SimCLR first learns generic representations of images on an unlabeled dataset, and then it can be fine-tuned with a small amount of labeled images to achieve good performance for a given classification task. The generic representations are learned by simultaneously maximizing agreement between differently transformed views of the same image and minimizing agreement between transformed views of different images, following a method called contrastive learning. Updating the parameters of a neural network using this contrastive objective causes representations of corresponding views to “attract” each other, while representations of non-corresponding views “repel” each other.

To begin, SimCLR randomly draws examples from the original dataset, transforming each example twice using a combination of simple augmentations (random cropping, random color distortion, and Gaussian blur), creating two sets of corresponding views. The rationale behind these simple transformations of individual images is (1) we want to encourage "consistent" representation of the same image under transformations, (2) since the pretraining data lacks labels, we can’t know a priori which image contains which object class, and 3) we found that these simple transformations are suffice for the neural net to learn good representations, though more sophisticated transformation policy can also be incorporated.

SimCLR then computes the image representation using a convolutional neural network variant based on the ResNet architecture. Afterwards, SimCLR computes a non-linear projection of the image representation using a fully-connected network (i.e., MLP), which amplifies the invariant features and maximizes the ability of the network to identify different transformations of the same image. We use stochastic gradient descent to update both CNN and MLP in order to minimize the loss function of the contrastive objective. After pre-training on the unlabeled images, we can either directly use the output of the CNN as the representation of an image, or we can fine-tune it with labeled images to achieve good performance for downstream tasks.
An illustration of the proposed SimCLR framework. The CNN and MLP layers are trained simultaneously to yield projections that are similar for augmented versions of the same image, while being dissimilar for different images, even if those images are of the same class of object. The trained model not only does well at identifying different transformations of the same image, but also learns representations of similar concepts (e.g., chairs vs. dogs), which later can be associated with labels through fine-tuning.
Performance
Despite its simplicity, SimCLR greatly advances the state of the art in self-supervised and semi-supervised learning on ImageNet. A linear classifier trained on top of self-supervised representations learned by SimCLR achieves 76.5% / 93.2% top-1 / top-5 accuracy, compared to 71.5% / 90.1% from the previous best (CPC v2), matching the performance of supervised learning in a smaller model, ResNet-50, as demonstrated in the following figure.
ImageNet top-1 accuracy of linear classifiers trained on representations learned with different self-supervised methods (pretrained on ImageNet). Gray cross indicates supervised ResNet-50.
When fine-tuned on only 1% of the labels, SimCLR achieves 63.0% / 85.8% top-1 / top-5 accuracy, compared to 52.7% / 77.9% from previous best (CPC v2). Perhaps surprisingly, when fine-tuned on 100% of labels, the pretrained SimCLR models can still significantly outperform supervised baselines trained from scratch, e.g., fine-tuning SimCLR pretrained ResNet-50 (4x) achieves 80.1% top-1 accuracy in 30 epochs, while training it from scratch gets 78.4% in 90 epochs.

Understanding Contrastive Learning of Representations
The improvement SimCLR provides over previous methods is not due to any single design choice, but to their combination. Several important findings are summarized below.
  • Finding 1: The combinations of image transformations used to generate corresponding views are critical.

    As SimCLR learns representations via maximizing agreement of different views of the same image, it is important to compose image transformations to prevent trivial forms of agreement, such as agreement of the color histograms. To understand this better, we explored different types of transformations, illustrated in the figure below.
    Random examples of transformations applied to the original image.
    We found that while no single transformation (that we studied) suffices to define a prediction task that yields the best representations, two transformations stand out: random cropping and random color distortion. Although neither cropping nor color distortion leads to high performance on its own, composing these two transformations leads to state-of-the-art results.

    To understand why combining random cropping with random color distortion is important, consider the process of maximizing agreement between two crops of the same image. This naturally encompasses two types of prediction tasks that enable effective representation learning: (a) predicting local views (e.g., crop A in the image below) from a larger, “global” view (crop B), and (b) predicting neighboring views (e.g., between crop C and crop D).
    Maximizing agreement between different crops leads to two prediction tasks. Left: Global vs local views. Right: Adjacent views.
    However, different crops of the same image usually look very similar in color space. If the colors are left intact, a model can maximize agreement between crops simply by matching the color histograms. In this case, the model might focus solely on color and ignore other more generalizable features. By independently distorting the colors of each crop, these shallow clues can be removed, and the model can only achieve agreement by learning useful and generalizable representations.

  • Finding 2: The nonlinear projection is important.

    In SimCLR, a MLP-based nonlinear projection is applied before the loss function for contrastive learning objective is calculated, which helps to identify the invariant features of each input image and maximize the ability of the network to identify different transformations of the same image. In our experiments, we found that using such a nonlinear projection helps improve the representation quality, improving the performance of a linear classifier trained on the SimCLR-learned representation by more than 10%.

    Interestingly, comparison between the representations used as input for the MLP projection module and the output from the projection reveals that the earlier stage representations perform better when measured by a linear classifier. Since the loss function for contrastive objective is based on the output of the projection, it is somewhat surprising that the representation before the projection is better. We conjecture that our objective leads the final layer of the network to become invariant to features such as color that may be useful for downstream tasks. With the extra nonlinear projection head, the representation layer before the projection head is able to retain more useful information about the image.

  • Finding 3: Scaling up significantly improves performance.

    We found that (1) processing more examples in the same batch, (2) using bigger networks, and (3) training for longer all lead to significant improvements. While these may seem like somewhat obvious observations, these improvements seem larger for SimCLR than for supervised learning. For example, we observe that the performance of a supervised ResNet peaked between 90 and 300 training epochs (on ImageNet), but SimCLR can continue its improvement even after 800 epochs of training. It also seems to be the case when we increase the depth or width of the network — the gain for SimCLR continues, while it starts to saturate for supervised learning. In order to optimize the returns of scaling up our training, we made extensive use of Cloud TPU in our experiments.
Code and Pretrained-Models
To accelerate research in self-supervised and semi-supervised learning, we are excited to share the code and pretrained models of SimCLR with the larger academic community. They can be found on our GitHub repository.

Acknowledgements
This is a joint work with Simon Kornblith and Mohammad Norouzi. We would like to thank Tom Small for the visualization of the SimCLR framework. We are also grateful for general support from Google Research teams in Toronto and elsewhere.

Source: Google AI Blog


Dev Channel Update for Desktop

The Dev channel has been updated to 83.0.4103.7 for Windows, Mac, and Linux platforms.
A partial list of changes is available in the log. Interested in switching release channels? Find out how. If you find a new issue, please let us know by filing a bug. The community help forum is also a great place to reach out for help or learn about common issues.
Srinivas Sista Google Chrome

#PrayWithMe: Connect online with your faith community

This week, millions of Canadians will celebrate Passover and Easter. And in the coming weeks, many more will observe Ramadan. This year, these important religious holidays will feel very different, as faith organizations all over the world look for new ways to celebrate safely in order to reduce the spread of COVID-19 within their communities.

During these difficult times, it’s important for us to continue to connect with each other and feel part of our wider communities, even from home.

While some faith organizations have used digital tools to connect with their congregations for many years, this year’s broadly mandated orders to stay home will make it essential for communities, families and individuals to find new ways of coming together, online.

The shift has already begun. Since the start of March, the combined subscribers of all Vatican News channels has more than doubled.

To assist faith organizations everywhere who are new to online services, YouTube has brought together helpful information to get started with live streaming. Please visit our Playlist and Help Centre for best practices, or check out instructions for hosting a live stream event either from a mobile device or desktop.

For those who are marking Passover this week, synagogues are offering many ways to share and celebrate online. Beth Torah Congregation, based in Toronto, is live streaming seders and festival services throughout the week, as is Shaarey Dezek Synagogue in Winnipeg and the City of David Messianic Synagogue, also in Toronto.

For those celebrating Good Friday and Easter, churches are hosting live streams for their local congregations, including The Archdiocese of Toronto from St. Michael’s Cathedral Basilica, St. George’s Anglican Church in St. Catharine’s, St. Mary’s Church in Brampton, St. Mary & St. Joseph Coptic Orthodox Church in Richmond Hill, Saint-Joseph Centre in Saint-Césaire, Quebec and more. The Vatican will live stream all of its Holy Week services from St. Peter’s Basilica, including Easter Sunday mass at 11AM CET.

Renowned opera singer Andrea Bocelli will perform live at 7PM CET on Sunday, April 12 from Milan’s historic Duomo Cathedral, available exclusively on YouTube. The concert entitled, “Music For Hope,” will represent a message of love, healing and hope to Italy and the world. The Duomo, currently closed, will open its doors exceptionally for Andrea Bocelli who will be accompanied only by the cathedral organist, Emanuele Vianelli, playing one of world’s largest pipe organs.

Wishing faith communities across Canada safe and healthy holidays.

Play Stadia Pro for free, starting today

We’re facing some of the most challenging times in recent memory. Keeping social distance is vital, but staying home for long periods can be difficult and feel isolating. Video games can be a valuable way to socialize with friends and family when you’re stuck at home, so we’re giving gamers in 14 countries free access to Stadia for two months. This is starting today and rolling out over the next 48 hours.

Anyone who signs up will get two free months of Stadia Pro with instant access to nine games, including GRID, Destiny 2: The Collection, and Thumper. You can purchase even more games on the store, which will remain yours to play even if you cancel your Stadia Pro subscription. If you’re already a paid Stadia Pro subscriber, we won’t charge you for the next two months. After that, Stadia Pro is $9.99 a month, but you can opt out of your subscription​ at any time.

If you’re new, playing on Stadia is simple:



With increased demand due to more people at home during this time, we’re taking a responsible approach to internet traffic. For Stadia, we’ve always adjusted bandwidth use based on a variety of in-home and local internet factors. To reduce load on the internet further, we’re working toward a temporary feature that changes the default screen resolution from 4k to 1080p. The vast majority of people on a desktop or laptop won’t notice a significant drop in gameplay quality, but you can choose your​ data usage options ​in the Stadia app.

Like so many people around the world going through this crisis, our support team has been significantly impacted, and our customer support functions are not running at full capacity. Please use our automated Help Center ​and, as you give Stadia a try, check out these helpful tips ​for setting up your home environment. Many of you will be new to Stadia, so we’ve also posted a Getting Started Walkthrough.

Have fun, stay safe, and we look forward to playing with you on Stadia.

Posted by Phil Harrison, VP and GM, Stadia

Introducing our new book “Building Secure and Reliable Systems”



For years, I’ve wished that someone would write a book like this. Since their publication, I’ve often admired and recommended the Google Site Reliability Engineering (SRE) books—so I was thrilled to find that a book focused on security and reliability was already underway when I arrived at Google. Ever since I began working in the tech industry, across organizations of varying sizes, I’ve seen people struggling with the question of how security should be organized: Should it be centralized or federated? Independent or embedded? Operational or consultative? Technical or governing? The list goes on and on.

Both SRE and security have strong dependencies on classic software engineering teams. Yet both differ from classic software engineering teams in fundamental ways:
  • Site Reliability Engineers (SREs) and security engineers tend to break and fix, as well as build.
  • Their work encompasses operations, in addition to development.
  • SREs and security engineers are specialists, rather than classic software engineers.
  • They are often viewed as roadblocks, rather than enablers.
  • They are frequently siloed, rather than integrated in product teams.
For many years, my colleagues and I have argued that security should be a first-class and embedded quality of software. I believe that embracing an SRE- inspired approach is a logical step in that direction. As my understanding of the intersection between security and SRE has deepened, I’ve become even more certain that it’s important to more thoroughly integrate security practices into the full lifecycle of software and data services. The nature of the modern hybrid cloud—much of which is based on open source software frameworks that offer interconnected data and microservices—makes tightly integrated security and resilience capabilities even more important.

At the same time, enterprises are at a critical point where cloud computing, various forms of machine learning, and a complicated cybersecurity landscape are together determining where an increasingly digital world is going, how quickly it will get there, and what risks are involved.

The operational and organizational approaches to security in large enterprises have varied dramatically over the past 20 years. The most prominent instantiations include fully centralized chief information security officers and core infrastructure operations that encompass firewalls, directory services, proxies, and much more—teams that have grown to hundreds or thousands of employees. On the other end of the spectrum, federated business information security teams have either the line of business or technical expertise required to support or govern a named list of functions or business operations. Somewhere in the middle, committees, metrics, and regulatory requirements might govern security policies, and embedded Security Champions might either play a relationship management role or track issues for a named organizational unit. Recently, I’ve seen teams riffing on the SRE model by evolving the embedded role into something like a site security engineer, or into a specific Agile scrum role for specialist security teams.

For good reasons, enterprise security teams have largely focused on confidentiality. However, organizations often recognize data integrity and availability to be equally important, and address these areas with different teams and different controls. The SRE function is a best-in-class approach to reliability. However, it also plays a role in the real-time detection of and response to technical issues—including security- related attacks on privileged access or sensitive data. Ultimately, while engineering teams are often organizationally separated according to specialized skill sets, they have a common goal: ensuring the quality and safety of the system or application.

In a world that is becoming more dependent upon technology every year, a book about approaches to security and reliability drawn from experiences at Google and across the industry is an important contribution to the evolution of software development, systems management, and data protection. As the threat landscape evolves, a dynamic and integrated approach to defense is now a basic necessity. In my previous roles, I looked for a more formal exploration of these questions; I hope that a variety of teams inside and outside of security organizations find this discussion useful as approaches and tools evolve. This project has reinforced my belief that the topics it covers are worth discussing and promoting in the industry—particularly as more organizations adopt DevOps, DevSecOps, SRE, and hybrid cloud architectures along with their associated operating models. At a minimum, this book is another step in the evolution and enhancement of system and data security in an increasingly digital world.

The new book can be downloaded for free from the Google SRE website, or purchased as a physical copy from your preferred retailer.

Play Stadia Pro for free, starting today

We’re facing some of the most challenging times in recent memory. Keeping social distance is vital, but staying home for long periods can be difficult and feel isolating. Video games can be a valuable way to socialize with friends and family when you’re stuck at home, so we’re giving gamers in 14 countries free access to Stadia Pro for two months. This is starting today and rolling out over the next 48 hours.

Anyone who signs up will get two free months of Stadia Pro with instant access to nine games, including GRID, Destiny 2: The Collection, and Thumper. You can purchase even more games on the store, which will remain yours to play even if you cancel your Stadia Pro subscription. If you’re already a paid Stadia Pro subscriber, we won’t charge you for the next two months. After that, Stadia Pro is $9.99 a month, but you can opt out of your subscription at any time.

If you’re new, playing on Stadia is simple: 

With increased demand due to more people at home during this time, we’re taking a responsible approach to internet traffic. For Stadia, we’ve always adjusted bandwidth use based on a variety of in-home and local internet factors. To reduce load on the internet further, we’re working toward a temporary feature that changes the default screen resolution from 4k to 1080p. The vast majority of people on a desktop or laptop won’t notice a significant drop in gameplay quality, but you can choose yourdata usage options in the Stadia app.  

Like so many people around the world going through this crisis, our support team has been significantly impacted, and our customer support functions are not running at full capacity. Please use our automated Help Center and, as you give Stadia a try, check out these helpful tips for setting up your home environment. Many of you will be new to Stadia, so we’ve also posted a Getting Started Walkthrough. 

Have fun, stay safe, and we look forward to playing with you on Stadia.

How your faith community can come together online

Over the past few weeks and months, people all over the world have been learning new ways to stay connected to each other while remaining apart physically. Faith communities are rapidly shifting from traditional in-person gatherings to online—sometimes for the very first time. 

With Passover, Easter, Ramadan and other important holidays coming up this month, we want to help these communities make this shift. Here’s a look at how faith communities can use technology to stay connected and stay safe during COVID-19.

Stay informed on the latest

As local health and safety guidelines change, how you deliver services and support to your community may be affected. Keep up to date by following credible, official sources like the U.S. Centers for Disease Control and Prevention (CDC), World Health Organization (WHO) and local governmental health departments so you can respond quickly to changes that affect you or your community. Google’s COVID-19 news hub provides the latest updates from global health authorities.

Update information about your place of worship 

Your community will need to know when, where and how they can connect. You can proactively share important information about how your place of worship is responding to COVID-19 through email, on social media, and by updating how your information appears when people search for your place of worship online. 

Edit your Business Profile on Google to reflect new hours of operation, or use Google Maps Posts to communicate information directly on your Business Profile, like informing your congregation of a shift to virtual gatherings. You can also set up an email auto-reply with answers to frequently asked questions to respond quickly to direct inquiries, or add an email signature with links to frequently asked questions.

Host services, prayer and study groups online

As shelter-in-place orders are enforced by many local, regional and federal governments, faith communities have started to move their weekly worship services, prayer and study gatherings to virtual formats.  

One of the most helpful tools you can use to gather virtually is YouTube. If you don’t already have a YouTube channel, learn how to set one up. You can then record a service, discussion, or worship session on a device like a cell phone or laptop, upload it to your channel and share the link. Alternatively, you can live stream on YouTube to broadcast real-time discussions or sermons. You can use YouTube Community to promote conversation, and organize your YouTube channel to bring the most important videos to the top of your page. You can find more helpful information and tips for YouTube in this blog post

Google HangoutsGoogle Calendar and Google Docs can also help you run virtual prayer and study gatherings. Hangouts permits up to 25 participants at a time to virtually connect via their Internet browser or mobile phone. Google Calendar can automatically create an event with Google Hangouts access links for all invited participants, and Google Docs allows you to prepare, share and collaborate on notes or study gathering questions.

Raise support from your community

Many faith institutions receive charitable donations during in-person gatherings, but when in-person attendance isn’t possible, other tools can help you continue to raise funds. Google for Nonprofits can support your 501(c)(3) or equivalent organization and help you reach more donors online.

Come together, apart

Connection to one another and to our wider communities is an essential part of our wellbeing, and technology can help bridge physical distance and bring us together in celebration. We wish safe and healthy holidays to all.

Pray #WithMe: Connect online with your faith community

This week, millions of people across the globe will celebrate Passover and Easter. And in the coming weeks, millions will begin to observe Ramadan. This year, these important religious holidays will feel very different, as faith organizations all over the world look for new ways to celebrate safely in order to reduce the spread of COVID-19 within their communities.

During these difficult times, it’s important for us to continue to connect with each other and feel part of our wider communities, even from home.

While some faith organizations have used digital tools to connect with their congregations for many years, this year’s broadly mandated orders to stay home will make it essential for churches, synagogues, mosques, families and individuals to find new ways of coming together, online.

The shift has already begun. Since the start of March, the combined subscribers of all Vatican News channels has more than doubled.

To assist faith organizations everywhere who are new to online services, YouTube has brought together helpful information to get started with live streaming. Please visit our Playlist and Help Center for best practices, or check out instructions for hosting a live stream event either from a mobile device or desktop.

For those who are observing Passover this week, synagogues are offering many ways to share and celebrate online. Park Avenue Synagogue, in New York City, is live streaming Seders and festival services throughout the week, starting with a one hour Seder on Wednesday, April 8 at 6 p.m. ET.

We also invite you to celebrate with a special Saturday Night Seder, premiering exclusively on YouTube via Tasty and SaturdayNightSeder on Saturday, April 11 at 8 p.m. ET. This Passover-themed variety show will raise funds for the CDC Foundation, and includes comedy sketches, heartfelt moments and music, with an impressive list of participants including Jason Alexander, Ben Platt, Idina Menzel, Dan Levy, Henry Winkler, Tan France and Senator Chuck Schumer, among many others.

For those celebrating Good Friday and Easter, many churches are hosting live streams for their local congregations, so please check in with your church. The Vatican will live stream all of its Holy Week services from St. Peter’s Basilica, including Easter Sunday mass at 11 a.m. CET.

Renowned opera singer Andrea Bocelli will perform live at 7 p.m. CET on Sunday, April 12 from Milan’s historic Duomo Cathedral, available exclusively on YouTube. The concert entitled, “Music For Hope,” will represent a message of love, healing and hope to Italy and the world. The Duomo, currently closed, will open its doors exceptionally for Andrea Bocelli who will be accompanied only by the cathedral organist, Emanuele Vianelli, playing one of world’s largest pipe organs. The “Music For Hope” trailer can be seen here.

We’ll have more to share in the next few weeks about upcoming Ramadan celebrations.

We wish safe and healthy holidays for faith communities across the world.

—The YouTube Team

Source: YouTube Blog


Showcasing the value of SEO

Each year we attend dozens of events and reach thousands of people with our keynotes, talks, and Q&As. We go to conferences and meetups, because we believe that our talks can potentially help online businesses flourish and we get to help people with their search related problems, but sometimes also listen to their success stories. It's really uplifting when we hear that, by following our advice, they achieved something great!

We want people to hear about these success stories, so we're starting a new blog post series that features case studies. They may, for example, help with convincing a boss' boss that investing in SEO or implementing structured data can be good for the business.
In this first blog post we're going to start with the overall basics of investing in Search Engine Optimization (SEO), and how investing in it helped a company.

We hope you'll find this blog post useful. If you're interested in contributing a case study, submit a talk proposal when signing up for a Webmaster Conference near you and we will consider featuring it. For more case studies and help content, head over to our developer site, help center, or YouTube channel. If you wanna get in touch with us, find us on Twitter.

Posted by Alice Kim and The Gary


Moon Tae Sung is a SEO Manager at Saramin, one of the largest job platforms in Korea. We had the opportunity to ask him a few questions about the effects of his team's work on Google Search after a presentation he did at a Webmaster Conference in Seoul.

Saramin offers job posting recommendations, company and salary information, AI-based interviews, and AI-based headhunting services. According to Tae Sung, "people come to the Saramin site not only to look for jobs and submit applications, but to also gain a variety of information related to job searches and receive high-quality AI-based services for interview preparation."

Saramin's SEO process started with Google Search Console. In 2015 they verified the site in the tool and spent a year identifying and fixing crawling issues. "The task was simple, but still resulted in a 15% increase in the organic traffic", Tae Sung said. The ROI prompted Saramin to invest more in SEO with the aim of even greater potential success. But first they needed to learn more about what else makes a site search engine friendly so they can better look for help resources. "We studied the Google Search developer’s guide and Help Center articles. These resources continue to provide up-to-date information for issues that we run into", he told us.

SEO is a process that may take time to bear fruit, so they "started following the SEO guidelines more closely and implemented more changes. The goal was to make changes to the site so that Google Search would better understand it", Tae Sung shared. They removed meta tags that were cluttered with unnecessary and unhelpful keywords, they used rel-canonical and removed duplicate content, and they explored the search gallery and applied applicable structured data, starting with Job Posting, Breadcrumb, and Estimated salary

In addition, they used various Google tools offered as they worked on improving their site. "Errors on our structured data are dealt with by checking URLs on the Structured Data Testing Tool. Other tools like Mobile Friendly Test, AMP Test, and PageSpeed Insight provide us valuable insights for making improvements and helping us offer a better experience for our users," said Tae Sung.

Over time, Saramin saw the red-colored errors on Search Console’s Index Coverage report gradually turning valid green, and they knew they were headed in the right direction. The incremental changes reached a tipping point and the traffic continued to rise at a more remarkable speed. In the peak hiring season of September 2019, traffic doubled compared to the previous year.


"We are very happy about the traffic increase, but what’s more exciting is it also accompanied improvement in the quality of the traffic. We saw a 93% increase in the number of new sign ups and a 9% increase on the conversion. We believe this means Saramin’s optimization work was found delightful by our users," said Tae Sung.

Saramin continues to invest in achieving their SEO goals. They're trying to enhance their users’ experience by implementing more technologies and features from Google, and Tae Sung is enthusiastic about their work ahead: "This is only the beginning of our story."

How We’re Responding to COVID-19

Since the COVID-19 outbreak reached New Zealand, we’ve had to make fundamental changes to protect our health and adapt the way we live and work. The economic and social impact is affecting people and businesses across the country. At the same time, we’re in awe of the Kiwi healthcare and essential service workers on the front lines, businesses providing vital resources and support, and families and communities being there for one another. They show us that together, we can and will get through this.

The “Stay home, Save lives” Doodle on the Google New Zealand homepage 3-5 April

Overcoming a crisis of this scale will take a sustained effort, and we want to do everything we can to help. Since the virus first began to spread, our focus at Google has been on making sure people have the information and tools they need. We’ve been working with the Government to share public health messages and help them make the most of the free advertising we’ve made available through our Ad Grants programme. But we know there’s much more work ahead.

Today, we’re sharing the actions we’re going to be taking to support New Zealand both in the ongoing short-term response to the virus, and in the long-term, concentrating on three priorities that we believe are critical to a sustainable recovery:
  • Supporting education and learning;
  • Contributing to business continuity and economic recovery; and
  • Promoting authoritative and reliable information.
We’ll continue to work closely with government, business, the health and education sectors, nonprofits and community organisations to ensure people can get help when they need it most, and start to rebuild when the time is right. We want to build on the strong, established partnerships and programs we already have to support New Zealand’s progress, while responding to the urgent challenges we now face.

Supporting education and learning


Around 1.5 million students are out of school in New Zealand, which in turn puts a huge pressure on families, schools and the incredible teachers who nurture our children’s passion for learning.

To help teachers get the support they need to teach remotely, we’ve made tools like Hangouts Meet and Google Classroom available for free, provided training and tips through both Google and YouTube, and launched Teach from Home with UNESCO as a central hub for teachers around the world.

We have also made the premium version of our video conferencing software, called Meet, free to all of our New Zealand and global G-Suite customers until September 2020, to allow large meetings, livestreams and meeting recordings.

We all know the power of great teachers and inspiring lessons, and we hope these steps will help our kids continue to learn for as long as schools remain closed, and return energised when the education system re-opens.

Contributing to business continuity and economic recovery

Small businesses are the heart of our economy and communities and, from small retailers to restaurants, they've been hit hardest by the outbreak.

Last week we launched Google for Small Business, which provides Kiwi small- and medium- sized businesses with helpful advice, resources, and tools, to navigate challenges caused by COVID-19.

We also announced an $800 million commitment to support small businesses, health organizations and governments with access to finance, ad credits and grants to help meet the costs of the virus. Local small businesses can find more information here.

Promoting authoritative and reliable information sources


It's crucial that people have access to health information they can trust online, so they can make the right decisions to protect themselves and those around them from COVID-19. We've surfaced the latest updates and health advice from international health authorities across Search, Maps and YouTube. We've also helped promote hygiene awareness campaigns, shared travel advisories, and shared regular updates on the Search trends we are seeing as Kiwis look for help and information.

We’re working closely with the All of Government team and the Ministry of Health to ensure public health messages are being found by Kiwis wherever they’re searching. These messages have appeared across Google and YouTube to help Kiwis to keep informed. We’re also providing Community Mobility Reports - that analyse aggregate, anonymised location history and provide local insights into the impact of social distancing.

We’ve also stepped up our work to curb misinformation spreading on Google, YouTube or through apps on the Play Store. We have already taken down thousands of YouTube videos featuring dangerous or misleading coronavirus information, and we continue to remove videos that promote medically unproven methods to prevent coronavirus in place of seeking medical treatment.

Reliable information is vital in the fight to slow the virus’ spread and ultimately prepare for economic recovery. We’ll continue working to expand the number of authoritative sources that people can trust, and combat misinformation that can risk people’s health and hold back the global response.

COVID-19 puts intense demands on us all, and we’re determined to do our part in this unprecedented time: to enable access to trusted information, support remote learning, back small businesses, and more. We’re ready to stand with all Kiwis and do all we can to help as we overcome COVID-19 and shape a stronger future.

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