Tag Archives: YouTube channel

2018, celebrating our global Webmaster community

2018 has been a very important year for our webmaster support community. What has happened? There’s been a program rebranding, a global summit, and loads of community hangouts.

In October, the former Top Contributors became Gold Product Experts, and the Rising Stars, Silver Product Experts. This rebranding happened throughout all of the product forums and these are some of the new badges and names:
Silver Product Expert: Newer members who are developing their product knowledge
Gold Product Expert: Trusted members who are knowledgeable and active contributors

In November, we invited all of our Gold Product Experts from every Google help forum (such as Blogger or Google My Business) to a global summit. This meetup happened in the Google campus in Sunnyvale, California. Out of the almost 550 attendees from all over the world, around 70 were Webmaster Gold Product Experts. Coming from 25 different countries, this was the second biggest community that attended the event. Later that month, another very successful meetup took place in Moscow, gathering 23 Russian speaking Product Experts (of which 10 were Webmasters).

Gold Webmaster Product Experts at this year’s global summit in Sunnyvale.

Many of the attendees acknowledged that this “was a really valuable time”, that the “sessions were very insightful and interesting” and that “the entire event was fantastic!”.

This knowledgeable group of super users provides invaluable help in 16 languages to more than 2 million users a year, about everything related to Search, Structured Data or Search Console in the forums.

And what is the profile of our community? Many of our Product Experts (Silver and Gold) are site owners who started out on the Webmaster forums (some more than a decade ago) by asking questions about their own sites. After their issues were fixed, most of them stayed to give back to the community, as they realized that their expertise could be of use to others. We want to thank all of our experts for their dedication and constant knowledge sharing to help users who are having trouble with their websites.

Throughout the year, we’ve held 75 live office hours hangouts on the Webmaster YouTube channel, in English, Japanese, German, Hindi, French, and we’ve also kick started the calls in Spanish. On those hangouts, anyone can raise their questions to the Google team directly and interact with one another.

If you’re interested in joining the community, meeting everyone and helping other users on the Webmaster forums, you can learn more on the Product Experts program website. We are always excited to meet users from diverse backgrounds and skill-sets!

Looking forward to what 2019 will bring to our community... And looking forward to meeting you!

Written by Aurora Morales, Trust & Safety Outreach team

T-Series shining bright like a Diamond

[Cross posted from the Official Google APAC Blog]
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India’s most popular music channel T-Series just hit 10 million subscribers!  They’re one of the few YouTube channels globally to reach this level, and to acknowledge it, they’ll be awarded a nifty Diamond Play Button for their trophy case. On the way, T-Series has gained more than 7.7 billion views, with more than 400,000 years of watchtime.

How did they get here, you ask?

Since T-Series started their YouTube channel in 2011, they’ve embraced the change in the way people listen to music, in part by adapting their content for people across a spectrum of connectivity. For example: for people who worry about data consumption, they make lyric-and-audio-only videos, or tracks with album art. Of course, they also have high definition music videos for those who want that option. Their focus on multiple formats has helped them spread a wider net across their audiences. T-Series has also built a strong base of loyal fans by staying in conversation with them on social media.

T-Series also recognize that anybody, anywhere can be a fan of their music. By putting their music on YouTube’s global platform, they have reached viewers worldwide. In fact, adding subtitles and lyric videos have helped them drive a viewership where more than 60% of views are from overseas.

T-Series has also used YouTube as a place to spot new talent. Arjun and Zack Knight are two musicians who started on YouTube that T-Series signed and are now established singing stars. In 2014 T-Series held a cover song contest, from which they discovered Indian-Kiwi singer Shirley Setia on YouTube, who went from singing in her bedroom in New Zealand to performing on the stage of YouTube FanFest in Mumbai this year.
To celebrate their diamond milestone, we thought we’d look back at some of their most popular videos of all time:

Dheere Dheere Se Meri Zindagi Video Song (OFFICIAL) Hrithik Roshan, Sonam Kapoor | Yo Yo Honey Singh

With over 100 million views, this video was an exclusive web release and brings together one of the most popular rap artists of India, Honey Singh with movie superstars Sonam Kapoor and Hrithik Roshan. It was remixed recreated to celebrate 25 years of Aashiqui, a classic movie from the 90s which was co-produced by T-Series and is among the most popular Bollywood music soundtracks of all time.

Bollywood is not just about hip-busting dance numbers: this soulful melody is a love song about a lover’s plea and shares how life is about “just you.” Aashiqui 2 was released in 2013 as a follow-up to the 1990 hit movie Aashiqui.

This smash hit is the most popular song from the film Desi Boyz and have ruled party airwaves since its release in 2011. It features A-list Bollywood stars like Akshay Kumar, John Abraham and Deepika Padukone.

Posted by Tony Elison, Head of Music Partnerships for YouTube Asia-Pacific, who recently watched BOL DO NA ZARA Video Song.