Author Archives: The Official Google Blog

Helping businesses capture their identity with Google My Business

Since launching Google My Business five years ago, we’ve helped more than 150 million local businesses connect with people who are looking for them online. Today, when people search for businesses, they’re on the hunt for something more specific--like “late night restaurants near Washington Square Park” or “rooftop happy hour with great cocktails.” And they’re  looking to get more things done--whether that’s booking, a reservation, or asking what products a store offers. 

We’ve evolved Google My Business to better meet these needs--from redesigned, easier-to-use mobile apps to making restaurant reservations directly from Google. Today, we’re rolling out more features to help businesses make their Profiles as unique as they are and as descriptive as the queries that get customers there.  

  • Attract people with welcome offers: Did someone say deal? We’ve found that more than half of online customers are looking for an offer or discount.  Starting today, businesses can reward customers who follow their business on Google with welcome offers , turning happy first time customers into loyal, repeat ones.

Welcome Offers

You can receive a Welcome Offer by following some of your favorite businesses on Maps

  • Find businesses quicker with short names and URLs:Business owners can now claim a short name and URL for their business. With this URL, businesses can easily refer customers back to their Profile - to catch up on latest updates, to make a booking or to write a review after a visit. In the coming months, people will also be able to search short names in Maps.  

  • Show personality with cover photos: Businesses can easily set their preferred profile cover photo, putting their best foot forward.

  • Identify companies with more prominent logos:Businesses have an additional branding opportunity with the logo feature. Those that have completed their core information (phone number, hours, etc) will have their logo displayed at the top right-hand side of their profile.

  • Get visual with photo displays:Photos uploaded by a business will appear instantly and prominently on a new dynamic module on the Profile. Photo captions, which are coming, will let businesses tell the stories behind the pictures. 

  • Create offline materials:We’re also launching a website where businesses can easily download and order custom assets for their place--like stickers--to help promote bookings on the profile, adding reviews and customer following.

Busiiness Profile

The new features can help a Business Profile be as descriptive as possible.

Finally, we want to recognize those businesses that consistently deliver a great experience for people. We’ll be highlighting the top five percent of businesses in a particular category with the “Local Favorite” designation. To help people easily find and engage with these businesses, we’re also creating digital and physical badges of honors. Stay tuned for more details on these recognition categories coming later this summer.

More descriptive profiles not only help consumers quickly find the business that best suits their needs, but also help businesses stand out and express what is unique about them. We’re excited to keep improving Maps and Search for everyone, and help businesses succeed on Google. 

On World Wi-Fi Day, celebrating a fast, free and open internet

As a college student in Indonesia, Akbar dreamed of providing for his family through a career in software development. With low connectivity at school and no Wi-Fi at home, his opportunities to spend time studying online were limited. 

Then in 2017 Google Station became available on his campus. Using the fast, free and open Wi-Fi, Akbar could download dozens of tutorial videos to supplement his coursework. He began going to school early and staying late. Equipped with lessons to watch at home, he devoured the information he needed to work toward his degree. Today, Akbar’s income as a programmer helps support his family.
Akbar's Story⼁#WorldWiFiDay 2019

A free and open internet enables stories like Akbar’s around the world. Helen, a rickshaw driver in India, used free Railwire Wi-Fi to download study materials for her child while waiting for customers at the train station. Shrinath, a railway porter, used Wi-Fi to study and pursue his dream position as Village Assistant. And 15 years after becoming lost as a child in Thailand, Aum went online at an internet cafe—and using Search and Maps, with support from a local NGO, finally found his way back to his hometown and family. 

We’re driven and inspired by people who use the internet to go after their dreams. That’s why we created Google Station, which makes it simple for our partners to set up, maintain and monetize Wi-Fi networks that are free to use. Globally, Google Station serves more than 10 million people in 1,300 locations across India, Indonesia, Mexico, Nigeria, the Philippines, Thailand, Vietnam and most recently, Brazil. 

If you’re an internet service provider or venue owner interested in partnering with Google Station to bring fast, free and open Wi-Fi to more people, let us know. We’d be happy to talk with you and create more opportunities together.

And to everyone using the internet to pursue their dreams—Happy World Wi-Fi Day! Today was made for you.

Supporting key education projects on World Refugee Day

Editor's Note: Google.org connects nonprofit innovators with Google resources to solve complex human challenges, and to ensure that everyone can participate in the digital economy. Jacqueline Strecker, Connected Education Officer from UNHCR, the United Nations’ refugee agency, shares more about the impact our grants and the programs they support have on refugee communities around the world.


I’m in a crowded classroom in Kakuma, Kenya refugee camp. The temperature outside is hovering just above 40 degrees Celsius (104 Fahrenheit), but inside this room it feels much hotter. But I barely notice the heat, because I’m transfixed by the people around me. We’re discussing solutions to problems most people don’t fully understand, and despite the challenges, there’s a sense of optimism. My line of work has allowed me to meet and work with countless individuals with exceptional abilities and exceptional stories. Like Jayson.

Jason

Jayson came from the Democratic Republic of Congo, but he was forced to flee his country and halt his pursuit of post-secondary education. He ended up in Kakuma with his only surviving family member, his younger brother. They have spent six years together in the camp. And though his dreams of working in technology are on hold, he’s pursued this passion in a different way, supporting the education of others as both a secondary school teacher and a trainer at a community youth center in the camp.

Since 2015, Google.org has donated $10 million to the United Nations High Commission for Refugees (UNHCR) and Learning Equality as part of an effort to provide emergency support and access to vital information and education to refugees. The grants have gone towards supporting promising practices, the development of learning materials and adaptation of technologies that can drive  the delivery of quality education for refugee and students from surrounding areas. As part of this initiative, I worked with Jayson in a design workshop, where we came up with ideas to improve on Kolibri, a free, open-source educational platform developed by Learning Equality for low-resource environments like Kakuma.



WRD 3

Kolibri was specially designed to provide offline access to a digital library of resources, curated from thousands of open educational content providers. With funding from Google.org, and in collaboration with Learning Equality, UNHCR has committed to co-designing and testing different models for Kolibri integration in Kenya, Tanzania, Uganda and Jordan together with a range of partners, and most importantly with refugees and the communities that host them.


The program itself aims for an increase in basic STEM skills in lower-secondary school populations, plus improvement in student confidence and motivation,digital literacy and technical skills. “I’m one part of the project, and it has become a passion for me,” Jayson tells me. “Every day, every month, we are learning and giving feedback on how to improve.”


Jayson was one of 28 passionate contributors from 10 different countries who joined the design sprint facilitated by Astrid Weber, Google UX Manager, at UNESCO’s Mobile Learning Week in Paris this past March. Joining remotely, he and his fellow Kolibri coaches helped to work with educationalists, ministries and designers from across the globe to think through how AI could be used to help improve the process of aligning content to different national curricula.

T

The ideas that emerged are helping to shape ten new learning centers launching throughout communities in Jordan. The model has been adapted thanks to not only the vibrant contributions of both Jordanian and refugee communities throughout the country, but also the inspiration and lessons shared from this growing collaborative global community. 

On World Refugee Day, the High Commissioner for Refugees will help to launch a new Connected Learning Center in the Azraq Refugee Camp, further demonstrating UNHCR’s commitment to improving the quality of education for all learners affected by crises. We all have a role to play. Our inspiring colleagues at Learning Equality continue to share and create free educational resources. Philanthropic efforts, like those of Google.org, help to bring people and resources together to test new solutions in the field. People like Jayson lend expertise and time to making sure Kenyans and refugees alike are able to contribute to and benefit from these global digital movements. And our team at UNHCR helps to promote innovation with the community at the heart and in the lead.

Oversight frameworks for content-sharing platforms

A range of governments, tech platforms, and civil society are focused on how best to deal with illegal and problematic online content. There’s broad agreement on letting people create, communicate, and find information online, while preventing people from misusing content-sharing platforms like social networks and video-sharing sites.

We’ve been working on this challenge for years, using both computer science tools and human reviewers to identify and stop a range of online abuse, from“get rich quick” schemes to disinformation to child sexual abuse material. We respond promptly to valid notices of specific illegal content, and we prohibit other types of content on various different services. A mix of people and technology helps us identify inappropriate content and enforce our policies, and we continue to improve our practices. Earlier this year we issued anin-depth review of how we combat disinformation, and YouTube continues to regularly update its Community Guidelines Enforcement Report.

Tackling this problem is a shared responsibility. Many laws, covering everything from consumer protection to defamation to privacy, already govern online content. Safe harbors and Good Samaritan laws for online platforms support the free flow of information, innovation, and economic growth, while giving platforms the legal certainty they need to combat problematic content. Over the internet’s history, many countries have not only established criteria to qualify for safe harbors, but also developed codes of practice (like the European Union’s Code of Conduct On Countering Illegal Hate Speech and Code of Practice on Disinformation). And companies have worked together, as with the Global Internet Forum to Counter Terrorism, a coalition sharing information on curbing online terrorism. Approaches continue to evolve—for instance, earlier this month we joined other companies and countries in signing the Christchurch Call to Action To Eliminate Terrorist and Violent Extremist Content Online.

We’ve previously shared our experiences in order to promote smart regulation in areas like privacy, artificial intelligence, and government surveillance, and I recently wrote about specific legal frameworks for combating illegal content online. In that spirit, we are offering some ideas for approaching oversight of content-sharing platforms:

Clarity - Content-sharing platforms are working to develop and enforce responsible content policies that establish baseline expectations for users and articulate a clear basis for removal of content as well as for suspension or closure of accounts. But it’s also important for governments to draw clear lines between legal and illegal speech, based on evidence of harm and consistent with norms of democratic accountability and international human rights. Without clear definitions, there is a risk of arbitrary or opaque enforcement that limits access to legitimate information.

Suitability - It’s important for oversight frameworks to recognize the different purposes and functions of different services. Rules that make sense for social networks, video-sharing platforms, and other services primarily designed to help people share content with a broad audience may not be appropriate for search engines, enterprise services, file storage, communication tools, or other online services, where users have fundamentally different expectations and applications. Different types of content may likewise call for different approaches.

Transparency - Meaningful transparency promotes accountability. We launched our first Transparency Report more than eight years ago, and we continue to extend our transparency efforts over time. Done thoughtfully, transparency can promote best practices, facilitate research, and encourage innovation, without enabling abuse of processes.

Flexibility - We and other tech companies have pushed the boundaries of computer science in identifying and removing problematic content at scale. These technical advances require flexible legal frameworks, not static or one-size-fits-all mandates. Likewise, legal approaches should recognize the varying needs and capabilities of startups and smaller companies.

Overall quality - The scope and complexity of modern platforms requires a data-driven approach that focuses on overall results rather than anecdotes. While we will never eliminate all problematic content, we should recognize progress in making that content less prominent. Reviews under the European Union’s codes on hate speech and disinformation offer a useful example of assessing overall progress against a complex set of goals.

Cooperation - International coordination should strive to align on broad principles and practices. While there is broad international consensus on issues like child sexual abuse imagery, in other areas individual countries will make their own choices about the limits of permissible speech, and one country should not be able to impose its content restrictions on another.

The recent Christchurch Call is a powerful reminder of what we can do when a range of stakeholders work together to address the challenges of online content. The internet has expanded access to information, bringing incredible benefits to people around the world. And as with any new information technology, societies and cultures are developing new social norms, institutions, and laws to address new challenges and opportunities. We look forward to contributing to that extraordinarily important project.

More time for feedback with improved planning and grading tools

Editor’s Note: Next week, we’re joining thousands of educators and students at ISTE in Philadelphia. Visit us at booth 2200, where you can demo the latest Chromebook devices and classroom technology from Google and our partners.  Follow along on Twitter and Facebook for the latest news and updates.

Google for Education’s mission is to help improve learning outcomes for students around the world. We do this by giving teachers tools that make their day to day more efficient and collaboration with students more effective, so students can get the feedback and attention they need to grow.

Teachers have told us they want to make grading easier, so they can spend less time on rote grading tasks and more time helping their students. So to kick off ISTE 2019, we’re announcing new product features that do just that. Here’s how we’re updating our tools with learning outcomes in mind:

Better planning, preparation and transparency with rubrics

Using rubrics helps teachers set expectations for students, and gives them a consistent framework to provide actionable feedback. This process is designed to help students perform better, but can also be time-consuming. Now, teachers can create and grade rubrics in both Classroom and Course Kit through a beta. Instructors enrolled in the beta program can create a rubric and attach it to an assignment, giving students full visibility into how their work will be evaluated. Instructors can then use rubrics while grading to select rating levels and give consistent and efficient feedback. Alongside comments in Google Docs, rubrics allow educators to provide personalized insights that go beyond an overall grade. You can learn more and help us shape the future of this feature by enrolling in the beta program today.

Rubrics in Google Classroom

Better assessments with locked mode and question import in Google Forms

Educators can enablelocked mode in Quizzes in Google Forms on managed Chromebooks. This mode prevents students from navigating away from their assessments until they submit their answers, which helps them focus during quizzes and encourages academic integrity. Thousands of educators used locked mode in beta, and this August locked mode will be available to all G Suite for Education users on managed Chromebooks. We’ve also worked with partners like Texthelp and Don Johnston to integrate accessibility features so that, even when taking a quiz in locked mode, students can use these helpful extensions.

Educators often use questions from previous Forms they’ve created or Forms shared for editing by fellow educators. Soon, we'll add a feature that lets teachers import questions they’ve previously used into new Forms. So instead of spending time on recreating assessments for students, teachers can spend time providing specific comments and feedback to those same students once assessments are completed. Forms will also soon get a fresh new design—consistent with the updated looks of other apps in G Suite—with more space at the top of your Form and better ways to design the look and feel of your Form headers.

Locked mode in Google Forms, only on managed Chromebooks

Use Gradebook and sync grades to your student information system

Last November, we released an early access beta program for Gradebook in Google Classroom. Participating teachers are using Gradebook to get a holistic view of student performance over time, so they can gain a deeper understanding of where students have mastered a subject or where they still need more opportunities to improve. Over the next few days, Gradebook will be rolling out to all Classroom users. Teachers will also be able to customize how grades are calculated in their classes (weighted average or total points-based), set up grade categories for assignments, and share an overall grade with students through a host of new class settings.

We’re also launching an early access beta program that allows educators to sync grades from Classroom to their school information system (SIS) of record. Once enabled by an admin, educators can visit Gradebook to sync grades to their SIS, eliminating the need to enter grades in two different locations. Aside from helping educators avoid data errors, this beta program will allow educators to spend more time providing quality instruction, through more regular feedback to students about their grades—all without leaving Google Classroom. The early access beta program will be available to schools later this summer, with Infinite Campus and Capita SIMS participating as initial partners, and more SIS partners to follow. For schools that wish to have both grades and rosters connected to their SIS, there are several complete solutions for this today.

Sync grades between Google Classroom and your SIS

We’re excited to see how these tools empower teachers to provide even more feedback and helpful assessments to their students, all while saving them time.

Life skills and workforce preparation with the G Suite certification

Editor’s Note: Next week, we’re joining thousands of educators and students at ISTE in Philadelphia. Visit us at booth 2200, where you can demo the latest Chromebook devices and classroom technology from Google and our partners.  Follow along on Twitter and Facebook for the latest news and updates.

Proficiency in digital tools like G Suite is important for students to advance in school and in the job market. The G Suite certification allows students to demonstrate their knowledge of G Suite tools (e.g. Gmail, Drive, Docs, Sheets, Slides, Forms, and Hangouts Meet), which can be important for future universities and employers. We already have a certification for businesses and higher education, and today, it's available for K-12 students.

A certification designed for the classroom

The G Suite certification tests students ages 13 and older on the same content as adults, requiring them to show competency of G Suite to help them succeed after school. We’ve created a new version of the exam, so that students can take the test from the comfort of their classroom or school testing center, administered by their teacher or other faculty, and monitored remotely by ProctorU

The exam and has been awarded the Seal of Alignment from the International Society for Technology in Education (ISTE), which noted in its Seal of Alignment Findings Report that "The use of real-world problem-oriented scenarios makes it useful as a credential beyond the school setting...As an assessment, the certification test is clear, concise, well-designed and effectively implemented with a strong emphasis on authentic, performance-based activities.”

G Suite Certification

Practice and Prepare

We’ve created exclusive academic pricing to extend the certification to students that are 13 and older. The student price for the exam will be $37 (a 50% discount off the list price of $75) per exam and is payable by schools.

Educators can register their class, and once certified, they’ll get a digital badge that serves as a great addition to a college application or resume. The exam is currently only available in English.

Here are some training materials that will ensure your students are well equipped to tackle the exam:

  1. Review our Exam Guide for a sneak peek of what could be covered in the certification. Reviewing the guide will help identify areas of strength and opportunity for your students.

  2. Use our freeApplied Digital Skills curriculum, a Grow with Google program, which comes with 11 ready-to-use lessons, that help your students practice their skills

  3. Test students knowledge with our G Suite certification practice lab on Qwiklabs.

Get certified today

TheGoogle Certified Educator exams are built for the educator audience, and cover the relevant Google products and pedagogical applications of our tools built for the classroom.

For higher education students, head here to take the G Suite certification to make sure you’re ready for your next job. If you are interested in learning more about our G Suite certification and certifying your students, register today: g.co/studentcert.

The Chromebook App Hub offers more choices in the classroom

Editor’s Note: Next week, we’re joining thousands of educators and students at ISTE in Philadelphia. Visit us at booth 2200, where you can demo the latest Chromebook devices and classroom technology from Google and our partners.  Follow along on Twitter and Facebook for the latest news and updates.

Chromebooks have become the device of choice for hundreds of thousands of schools around the world. Educators love them because they are fast, easy to share and simple to use at any grade level. Admins love them because they are intuitive, easy to manage and have a low total cost of ownership. Thanks to the many apps and tools available on Chromebooks, they can help students be creative in new ways.

Educators told us that they were spending a lot of time researching the right apps and ideas for how to use them in the classroom. We listened, and earlier this year we announcedwe were building the Chromebook App Hub, a place where educators can get the most out of their devices. Today, the App Hub is up and running.

Working better together

This online resource is designed to help educators, administrators and developers work together to learn about Chromebook apps and activity ideas for schools. Educators can discover apps for their lessons and share how they use them in their classrooms. IT administrators and curriculum designers can identify effective tools for their schools and see how technology complies with district policies. And EdTech developers can reach educators and help them understand the benefits of using their apps. Ultimately, this means that students get high-quality, engaging tools and confident instruction.

Ideas from educators, apps from developers

After finding the perfect app, educators can browse ideas and inspiration from fellow educators. We’re working with EdTechTeam and educators to gather ideas around using apps in the classroom. These include tips for success, differentiated instruction strategies and links to additional resources such as how-to videos, activities and websites.

We’re working with developers to create a community in the App Hub where they can show off the best of their tools and apps for the classroom. One such app creator is Epic!, the vast children’s digital library offering unlimited access to thousands of high-quality kids’ books, videos, quizzes and more. Suren Markosian, Epic!’s founder and CEO, told us App Hub makes it easier for teachers to find the highest quality ideas and tools to inform their practice. “We are all about giving teachers access to the best resources available, so they can focus on what matters most—their students,” Suren says.

Another partner is Adobe Spark, which brings creative visual storytelling to students of all levels. Aubrey Cattell, VP of Adobe Spark and Creative Cloud Education, says App Hub will not only “allow for more seamless discovery of apps like Adobe Spark, it will allow educators to see how each tool fits into their classroom and curricula.”

We’ve also worked with Khan Academy, a free library of trusted, standards-aligned practice and lessons which cover math, grammar, science, history, standardized tests and more. "The App Hub is a great resource for teachers, making it fast and easy to find apps and classroom activities that work well on Chromebooks,'' says Eirene Chen, Teacher Marketing Leader for Khan Academy.

Apps on the Chromebook App Hub

Security and transparency

The App Hub is dedicated to bringing transparency to developers’ data and accessibility policies, and to helping decision-makers find information about apps to meet the unique learning goals and policies of their school districts. We’re working with policy partners, including the non-profit Student Data Privacy Consortium (SPDC), to assist developers considering the student privacy implications of their products. “The SDPC is proud to work with [the Chromebook App Hub] to provide transparency and openness around the critical aspects of schools, states and vendors securing learner information,” says Dr. Larry L. Fruth II, CEO of A4L/SDPC.

This means administrators can rest assured that apps on the hub are built by developers committed to transparency and security.  Steve Smith, CIO of Cambridge Public Schools, emphasizes the importance of our transparency and partnership with SDPC. "As a CIO, knowing that district staff have one location to go to learn such valuable information about [Chromebook] apps is fantastic,” he says.

We’re also working with the Family Online Safety Institute (FOSI) and ConnectSafely on guidelines to create healthy digital citizenship habits-a journey parents, students, and teachers take together.

Chromebook App Hub ideas page

You can find apps and ideas on the Chromebook App Hub today. If you’re an educator, you can submit idea sparks, and if you’re a developer, you can join the App Hub community. We will be updating and adding new content quarterly, so teachers and students alike can find new ways to learn with Chromebooks.

How Oscar Mike helps keep injured veterans on the move

I served in the United States Marine Corps for three years. I was deployed in 2001, just after the September 11th attacks, and again in 2003 during the invasion of Iraq. After my final deployment, I returned to Marine Corps Base Camp Pendleton. But just a few nights after arriving back in the states, I was involved in a car accident that left me paralyzed from the neck down.

The six years following the accident were some of the toughest I’ve ever experienced, and I wasn’t sure what the future might hold for me. I felt like everything had been taken from me, and it was hard not to focus on all the things I could no longer do. But everything changed when I discovered the world of adaptive sports, which let me experience the camaraderie of the military again and the adrenaline rush of competitive sports.

This discovery was a major turning point in my life, and I knew I needed to share these experiences with other veterans like me. But these events are expensive. So my friends and I started the Oscar Mike Foundation to provide funding for wounded, ill or injured veterans to participate in adaptive sports. The foundation is named for a term we used in the military, “Oscar Mike," which means to get “on the move.” To raise money and minimize overhead costs for the foundation, we also started Oscar Mike Apparel, an American-made lifestyle brand that offers T-shirts and activewear through our online store.

Most of our apparel sales happen through our website. With the help of Google Ads and free resources from Grow with Google—like a livestreamed workshop on connecting with customers online—I’ve been able to share our mission with more people around the world. Since 2011, 400 veterans from all around the country have participated in our programs, and we’ve offered more than 1,000 sporting scholarships.

Today, together with Grow with Google and the Google Veterans Network—an internal community of military veterans, service members, civilian allies and family members—we’ll meet with transitioning service members and veterans for a career workshop in New York. There, we’ll offer resume and job search support as they figure out their next moves in civilian life. So many veterans struggle to determine their next steps after leaving the military, and at Oscar Mike, we want to help wounded, ill or injured veterans set new goals and find purpose again.

To learn more about free tools and resources that can help veterans find their next move, visit Grow with Google.

Art Zoom: Masterpieces up close through the eyes of famous musicians

What if you could see art through an artist’s eyes? On the occasion of the 130th anniversary of Van Gogh’s “Starry Night,” Google Arts & Culture is introducing Art Zoom, a new way to discover details of iconic works of art. Produced by musical experience creators La Blogothèque, the video series introduces you to visual masterpieces through the eyes of your favorite musicians.

Follow the blue and yellow undulating brush strokes of “Starry Night” with Maggie Rogers, who finds inspiration in the “psychedelic” scene as well as exposed pieces of canvas that Van Gogh chose not to paint. These gaps in the oil are easy to miss with the naked eye, but can be seen in surprising detail with Art Camera.

Listen and keep your eyes peeled as iconic music figures take you on a tour of some of the greatest masterpieces of the world in Art Zoom.

Maggie Rogers on "Starry Night" by Vincent van Gogh (MoMA The Museum of Modern Art)

British rockstar Jarvis Cocker is your guide through a hectic morning at Monet’s “La Gare Saint Lazare.” From the dark figures congregating on the platform to the subtle red glow of burning coal, the Pulp frontman explores his favorite features from Monet’s impressionist masterpiece.

Listen and keep your eyes peeled as iconic music figures take you on a tour of some of the greatest masterpieces of the world in Art Zoom.

Jarvis Cocker on "The Gare St-Lazare" by Claude Monet (The National Gallery - London)

“The Tower of Babel” by Pieter Bruegel the Great hangs in Vienna’s Kunsthistorisches Museum, its miniature residents difficult to discern. Zooming in with Art Camera, Canadian pop star Feist introduces you to the quirky inhabitants who inspire her work.

Listen and keep your eyes peeled as iconic music figures take you on a tour of some of the greatest masterpieces of the world in Art Zoom.

Feist on "The Tower of Babel" by Pieter Bruegel the Elder (Kunsthistorisches Museum Wien)

More than 10,000 artworks from 208 partners worldwide have been captured with Art Cameraand digitized in ultra-high resolution, from the fluffy fabric from which Vivienne Westwood tailored the Keith Haring “Witches” dress, to the almost photographic View of Delft by Vermeer. You can see these works in intricate detail simply by browsing on the Google Arts & Culture app. Explore Art Zoom online at g.co/ArtZoom, or download our free app for iOS or Android.

Create with Google: Inspiration, resources, and tools to fuel your next big idea

The case for creativity has never been greater. Big thinking and bold ideas are in high demand, and creative execution is consistently confirmed as the largest contributor to driving sales. And as we see from the brands we partner with, success occurs when data and technology inspire creativity.

But that doesn't mean it's easy. There are more platforms, more signals, and more data sources informing creative than ever before. We want our clients and partners to grow and thrive on our platforms, and that’s why we've made it a priority to invest in resources and tools to support creative makers and agencies at every stage of the creative process.

This year at Cannes Lions Festival of Creativity, we’re expanding a new resource for the global creative community: Create with Google. Made for creatives by creatives, this platform is designed to inspire, inform and enable creative makers from ideation to execution. The global site is currently available in English, Spanish, Korean and Japanese, with a plan to expand to more languages throughout the year.

Get inspired for your next big campaign

We’ve searched the globe to find the most innovative, intelligent, and imaginative work across Google’s creative canvas. Filter by format, vertical and platform, or search by keyword to inspire your creative thinking.

Create with Google Website Inspiration

Master Google’s platforms, formats and tools

Read up on a range of resources and get insider tips on how to build work across Google’s creative canvas—from ARCore to Display and YouTube Director Mix.
Create with Google Website Platforms

Access tools to support your idea, from pitch to production

Two new tools, Audience Connect and YouTube Mockup Tool, make it easier for you to create and sell in work on our platforms—from pitching in concepts right through production.

Audience Connect transforms creative presentations from broadcast into conversation, by tracking client engagement in response to any video. When pitching in a TrueView concept, for example, the tool provides real-time feedback on when your audience is more leaned in and when they would skip. Sign up for access here.

Audience Connect

YouTube Mockup Tool lets you upload and showcase work to clients and colleagues in an authentic YouTube environment, simulating your creative across desktop, tablet and mobile.

YouTube MockUp Tool

We want to champion and challenge creative makers to experiment and make better work, recognizing we only succeed when our partners do. We hope Create with Google can become a genuine global community where the industry comes together to find the inspiration, resources and tools for their next project.