Tag Archives: YouTube Kids

A new choice for parents of tweens and teens on YouTube

“We’ve worked closely with YouTube on the complexities of redesigning their global platform to help ensure that the content children consume is diverse, high quality and age-appropriate. Getting this right is challenging – and requires ongoing discussions with global experts. A global platform will always need to keep innovating in response to emerging challenges, so it’s great to see that YouTube has processes in place to ensure that top notch expertise can guide its evolution.” - Prof Amanda Third, Young and Resilient Research Center Western Sydney University




This generation of tweens and teens has grown up online, and it’s where they go to learn, laugh, and connect. Every family has a different approach to how they use technology, access the internet and set digital ground rules. Over the years, we’ve made investments to protect families and kids on YouTube, such as launching a dedicated kids app, better protecting their privacy, restricting features and improving age restrictions. Today, we are announcing a new choice for parents who have decided their tweens and teens are ready to explore YouTube with a supervised account. 


Supervised experiences on YouTube 
From our earliest days, YouTube has been a platform for people over 13, and we’ve always recommended that parents co-watch with their kids if they choose to watch YouTube. In 2015, we created YouTube Kids, a safer destination for kids to explore their interests while providing parental controls. But since then, we’ve heard from parents and older children that tweens and teens have different needs, which weren’t being fully met by our products. As children grow up, they have insatiable curiosity and need to gain independence and find new ways to learn, create, and belong. 
Over the last year, we've worked with parents and experts across the globe in areas related to child safety, child development, and digital literacy to develop a solution for parents of tweens and teens. In the coming months, we’ll launch a new experience in beta for parents to allow their children to access YouTube through a supervised Google Account. This supervised experience will come with content settings and limited features. We’ll start with an early beta for families with kids under the age of consent to test and provide feedback, as we continue to expand and improve the experience. 


Giving parents content options on YouTube 
We know that every parent has a different parenting style and that every child is unique and reaches different developmental stages at different times. That’s why we’ll give parents the ability to choose from 3 different content settings on YouTube. 
  • Explore: For children ready to move on from YouTube Kids and explore content on YouTube, this setting will feature a broad range of videos generally suitable for viewers ages 9+, including vlogs, tutorials, gaming videos, music clips, news, educational content and more. 
  • Explore More: With content generally suitable for viewers ages 13+, this setting will include an even larger set of videos, and also live streams in the same categories as “Explore.” 
  • Most of YouTube: This setting will contain almost all videos on YouTube, except for age-restricted content, and it includes sensitive topics that may only be appropriate for older teens. 

This option was designed for parents who think their children are ready to explore the vast universe of YouTube videos. We will use a mix of user input, machine learning and human review to determine which videos are included. We know that our systems will make mistakes and will continue to evolve over time. 
We recommend parents continue to be involved in guiding and supporting their child’s experience on YouTube. To help parents get started, we’ve developed a guide in partnership with National PTA, Parent Zone and Be Internet Awesome. We’ll also launch an ongoing campaign that features creators discussing themes like bullying and harassment, misinformation, digital well-being and more. 


New features for families 
We understand the importance of striking a balance between empowering tweens and teens to more safely gain independence, while offering parents ways to set controls. In addition to choosing the content setting, parents will be able to manage watch and search history from within their child's account settings. Parents can also use other controls offered by Google’s Family Link, including screen timers. We’ll continue adding new parental controls over time, such as blocking content. 
When a parent grants access to YouTube, their child’s experience will feel much like regular YouTube, but certain features will be disabled to protect younger audiences. For example, we won't serve personalised ads or ads in certain categories. At launch, we'll also disable in-app purchases, as well as creation and comments features. Since self-expression and community are integral parts of YouTube and children's development, over time we'll work with parents and experts to add some of these features through an age-appropriate and parent controlled approach. 


Investing in YouTube Kids 
We’re building this new supervised experience for parents who think their older kids are ready to use YouTube, but we still recommend YouTube Kids for younger kids to watch independently and have a more contained viewing experience. 
With availability in over 80 countries, now over 35 million viewers use YouTube Kids every week. We’ll continue expanding product availability, adding new features, and offering several new parental tools, such as a highly-requested option for parents to select specific videos and channels from the main YouTube platform that they’d like their child to explore on YouTube Kids. 
We know that we have a long journey ahead of us as we design this experience for parents of tweens and teens. Over the long term, we hope this will provide a safer environment for older children to explore their interests, learn new skills, connect with communities that share their passions, while giving parents more ways to support their kids' online experience. 


Explore Kids Space: A way to nurture your kid’s curiosity

Parents have told us that they’re constantly wrestling with the role of technology in their children’s lives, and this is especially true for the many families who are spending more time at home. But kids are natural explorers and when they have access to great content, it can be a magical experience--they can read up on their favorite dinosaur, watch videos on how to bake a treat or discover new hobbies.


Family Link was created and built into our core products to give parents the tools they need to stay involved and help manage their child’s online experiences, from setting screen time limits to content safety filters, privacy controls and more. But we’ve heard that parents want more than just parental controls; with so much content out there, they also need help finding things that are enriching and engaging for their kids. To help meet this request, we took a first step with the launch of a new kids tab in Google Play that helps parents easily find and pick “teacher-approved” apps for their kids.


Today, we’re continuing to build upon these efforts with Google Kids Space, a new kids mode on select Android tablets that features apps, books and videos for your kids to explore, learn and have fun.* Kids Space will be available globally on certain Lenovo™ tablets first, including the new Lenovo Smart Tab M10 HD Gen 2, and will be coming to more Android tablets soon.†


Designed for nurturing your kid’s curiosity and creativity

Kids Space is designed with your kid at the center of the experience and made for them to become explorers of the things they love. By selecting their interests, your kids will see new and engaging content to read, play and make. Kids can even customize their experience by creating their own character.

Recommended library of free books, apps and videos 

To evaluate and select “teacher-approved” apps in Google Play, we worked with academic experts and children’s education specialists to define rubrics. For Kids Space, we’ve built on that foundation and applied our quality standard to an ever-expanding library of apps and books in the Play and Read tabs. We worked with top publishers to make popular children’s books free of charge, and have over 400 free books available in the U.S. alone. In the Watch and Make tabs, your kids can view creative and fun videos from YouTube Kids that are engaging and encourage off-screen activities. And if you’re looking to customize even more, parents can download additional content from Google Play.

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Access content that’s age-appropriate, thoughtfully designed and fun or inspiring. 

Join us in our journey as we continue to create productive and healthy experiences for kids that adapt to the evolving world and needs of your family.


* Kids Space requires a Google Account for your child. Parental controls require the Family Link app on a supported Android, Chromebook, or iOS device. Books and video content not available in all regions. Video content subject to availability of YouTube Kids app. Books content requires the Play Books app. Availability of apps, books and video content may change without notice.

† Google Assistant not available in Kids Space.

Source: Android


‘After School’ with YouTube Kids

Parents and caretakers,
We know this isn’t the easiest time for you. You’re juggling work, life, kids and the state of the world today. The struggle is real for you and all families around the world. I’m there as well, with two young sons of my own at home, asking me for some extra screen-time, even as I type this. It is increasingly difficult as a parent to choose the right content and how much of it is for our kids. That’s why we want to help you with a library of high quality full-length movies and specials that will enrich as well as entertain your children, and that you can enjoy along with them.
YouTube Kids is a platform of choice for many of you, and with the extended time being spent at home it has become even more helpful for families. While some schools are back to physical in-class instruction, others remain virtual. We want to help you keep your kids engaged, enriched and entertained ‘After School’ because as a parent I can understand how difficult a task that can often be. Therefore starting today, until August 31st, we will release over 100 movies and specials on YouTube Kids, ensuring that your kids have a memorable ‘After School’ experience.
Over 100 Movies & Specials now on YouTube Kids
From popular family movies and specials featuring Tayo the Little Bus, Baby Shark and Pinkfong, The Wiggles, Masha And The Bear, Oggy & the Cockroaches and Paddington, to a collection of the best animated short films anchored by Oscar-winning short film Hair Love, and a wide variety of educational specials including Sesame Street’s Elmo’s World News, produced in collaboration with the Lego Foundation, and selections from BBC Studios’ hit series, Hey Duggee. Every Monday starting today, for the next five weeks, we will surface these excellent movies and specials in the app's “Shows” category, as individual videos, as well as playlists.
As part of this initiative, we will premiere Spookiz, a new movie produced by Wildbrain in collaboration with South Korean studio Keyring Studios, exclusively on YouTube Kids. Moreover, we will also offer special YouTube Original content, including Disney's complete series Shook and two Simon's Cat specials courtesy of Endemol Shine, for kids ages six and up.
We also have a wide variety of YouTube Originals available on YouTube Originals for Kids & Family Channel and YouTube Kids, including SHERWOOD for kids age eight and older, Kings of Atlantis and Fruit Ninja Frenzy Force for ages five and up, and current favourite for many kids and tweens across the world -- Lockdown, suitable for ages five and up.
Oscar-winning short film Hair Love on YouTube Kids
That’s not all, you could create a movie watching experience for your kids at home by making their favourite flavoured popcorn, movie night kits, setting ambient lighting, tweaking those sound settings, and don't forget to introduce them to the movie characters ahead of the movie. One interesting activity I love doing with my kids is to get them to produce their own movie review or create their own story based on the movie we just watched together. It's a great way to help them learn and improve their writing and communication skills. Check out this great video in YouTube Kids to teach your children how to craft their own stories today.
In addition, we are continuing to feature evergreen monthly themes on YouTube Kids, including our Month of Reading with a focus on diversity and inclusion, and read-alongs featuring Oprah Winfrey, Oscar Award winning actor Rami Malek and James Bond actress Michelle Yeoh from StorylineOnline. Moreover, just last month we announced Camp YouTube: a digital learning experience to help parents recreate the fun of summer camp at home. Camp YouTube spotlights content on the [email protected] site and YouTube Kids across beloved summer camp themes, such as arts, adventure, sports, STEM, and more. With over 1,200 videos programmed, we want to take kids on a virtual journey of learning and exploration. Families can discover how to make a tide pool aquarium in their backyard with Brave Wilderness, make art with household items while learning art history with the ArtistYear, or learn coding with Goldieblox.
YouTube Kids app was built keeping in mind kids below the age of 13 years. It's a family-friendly place for kids to explore their imagination and curiosity. The app empowers parents to control what YouTube content their child can see, including the option to only allow content from trusted partners like Sesame Street, ChuChu TV, Bounce Patrol and PBS Kids, or hand pick other videos and channels to create a curated playlist for their kids.
We know this time of the year may be a bit different for a lot of us. However, with the help of our partners and creators, we hope you and your families can experience a great time right from your homes.

Introducing new choices for parents to further customize YouTube Kids

When we launched the YouTube Kids app three years ago, our goal was to give kids around the world a place to access videos that were enriching, engaging and allowed them to explore their endless interests.

Since then, our team has continued to work to improve the app experience for kids and families around the world. One area of focus has been building new features that give parents even more control around the content available in the YouTube Kids app so they can make the right choice for their unique family and for each child within their family.

We are excited to announce that throughout the year, we will be rolling out three new options in YouTube Kids:

  • Collections by trusted partners and YouTube Kids: Starting this week, our partners and the YouTube Kids team will offer collections of trusted channels on a variety of subjects from arts & crafts and music to sports, learning, and so much more. This makes it easy for parents to select only the channel collections and topics they want their kids to access. Just go into Profile Settings, and select from available collections such as Sesame Workshop and PBS KIDS. We will continue to add more partners over time.
  • Parent approved content: Parents know better than anyone what they want their children to watch. For those parents who want even more control over the videos and channels in the YouTube Kids app, we’re rolling out a feature later this year that will allow parents to specifically handpick every video and channel available to their child in the app.
  • Improved search-off control for an even more contained experience: Parents have always been able to turn search off within the YouTube Kids app, but starting this week turning search off will limit the YouTube Kids experience to channels that have been verified by the YouTube Kids team. This means that search off will not include recommendations from the broader YouTube Kids corpus.

For parents who like the current version of YouTube Kids and want a wider selection of content, it’s still available. While no system is perfect, we continue to fine-tune, rigorously test and improve our filters for this more open version of our app. And, as always, we encourage parents to block and flag videos for review that they don't think should be in the YouTube Kids app. This makes YouTube Kids better for everyone.

It is our hope that these additional options will allow every family to have the experience they want in the YouTube Kids app.

James Beser, Product Director for YouTube Kids, recently watched "Photosynthesis for Kids" on the Kids Learning Tube channel with his 2nd grade daughter.

Source: YouTube Blog


5 ways we’re toughening our approach to protect families on YouTube and YouTube Kids

In recent months, we've noticed a growing trend around content on YouTube that attempts to pass as family-friendly, but is clearly not. While some of these videos may be suitable for adults, others are completely unacceptable, so we are working to remove them from YouTube. Here’s what we’re doing:
  1. Tougher application of our Community Guidelines and faster enforcement through technology: We have always had strict policies against child endangerment, and we partner closely with regional authorities and experts to help us enforce these policies and report to law enforcement through NCMEC. In the last couple of weeks we expanded our enforcement guidelines around removing content featuring minors that may be endangering a child, even if that was not the uploader’s intent. In the last week we terminated over 50 channels and have removed thousands of videos under these guidelines, and we will continue to work quickly to remove more every day. We also implemented policies to age-restrict (only available to people over 18 and logged in) content with family entertainment characters but containing mature themes or adult humor. To help surface potentially violative content, we are applying machine learning technology and automated tools to quickly find and escalate for human review.
  2. Removing ads from inappropriate videos targeting families: Back in June, we posted an update to our advertiser-friendly guidelines making it clear that we will remove ads from any content depicting family entertainment characters engaged in violent, offensive, or otherwise inappropriate behavior, even if done for comedic or satirical purposes. Since June, we've removed ads from 3M videos under this policy and we’ve further strengthened the application of that policy to remove ads from another 500K violative videos.
  3. Blocking inappropriate comments on videos featuring minors: We have historically used a combination of automated systems and human flagging and review to remove inappropriate sexual or predatory comments on videos featuring minors. Comments of this nature are abhorrent and we work with NCMEC to report illegal behavior to law enforcement. Starting this week we will begin taking an even more aggressive stance by turning off all comments on videos of minors where we see these types of comments.
  4. Providing guidance for creators who make family-friendly content: We've created a platform for people to view family-friendly content -- YouTube Kids. We want to help creators produce quality content for the YouTube Kids app, so in the coming weeks we will release a comprehensive guide on how creators can make enriching family content for the app.
  5. Engaging and learning from experts: While there is some content that clearly doesn’t belong on YouTube, there is other content that is more nuanced or challenging to make a clear decision on. For example, today, there are many cartoons in mainstream entertainment that are targeted towards adults, and feature characters doing things we wouldn’t necessarily want children to see. Those may be OK for YouTube.com, or if we require the viewer to be over 18, but not for someone younger. Similarly, an adult dressed as a popular family character could be questionable content for some audiences, but could also be meant for adults recorded at a comic book convention. To help us better understand how to treat this content, we will be growing the number of experts we work with, and doubling the number of Trusted Flaggers we partner with in this area.
Across the board we have scaled up resources to ensure that thousands of people are working around the clock to monitor, review and make the right decisions across our ads and content policies. These latest enforcement changes will take shape over the weeks and months ahead as we work to tackle this evolving challenge. We’re wholly committed to addressing these issues and will continue to invest the engineering and human resources needed to get it right. As a parent and as a leader in this organization, I’m determined that we do.

Johanna Wright, Vice President of Product Management at YouTube

Source: YouTube Blog


It’s YouTube Kids’ first birthday in India, and celebrations are in order!

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Introducing kid profiles, new parental controls, and a new exciting look for kids

Time sure flies, it’s been a year already of our launch in India and we’re delighted to add to the celebrations with the roll out of a brand new experience on the YouTube kids app.

After talking to parents all over, we know that kids who love the YouTube Kids app are getting older and want a platform that’ll grow with them. We also realize that every family is different, so we’ve built features into the app that help you control the experience for your kids whilst also ensuring we pack it with rich content that your kids will love.
With the updated version of the app, we are giving parents full control of their kids screen time and the content they consume. The updated app also provides kids a more personalised experience with ability to create their own identity and enjoy content which is linked to their profile in case of shared devices.

YouTube Kids is the go to app for kids to learn, discover, create and explore their curiosity. And we are seeing incredible diversity in the kids content coming out of India. While Hooplakidz and Chu Chu TV are right up there with some of our top global creators, Do It Yourself Content, Art & Crafts, animated educational content and a lot of fun science content in local Indian languages is now seeing major traction in India.

Here is what you get when you sign in with your Google account:
  • Create Kid profiles to customize your kids’ experience: Now you can create a profile for each of your kids and choose between younger or older content levels to manage the types of videos they can watch. Kid profiles work across all different devices!
  • A new setup process: the new app parent setup process will give you detailed information to help you make the right choices for your family before your kids use the app.
  • More parental control: When parents open YouTube Kids, it explains upfront how our systems choose and recommend content and how to flag videos. We also prompt you to make a choice about the type of content, parents want their children to have access to. Parents can decide the right experience for their family from the get-go.
  • Passcode for kids: Kids can set a secret passcode to get into their profile (and keep their brother or sister out). Don’t worry, you can always override their passcode.

Remember, our systems work hard to filter out more mature content from the app. But no system is perfect. As our video inventory grows, we will continue to rely on you and our parent community to provide feedback, since there’s always a chance a child might find an inappropriate video in the app. If you find a video that you think should not be in the app, you can block it and flag it for review. This helps make YouTube Kids better for everyone.

YouTube Kids is now live in 37 countries, has more than 70 billion views in the app, and more than 11 million weekly active viewers.

We're looking at ways to build an even better experience for families. Coming soon, we'll give parents the option to bring more content to the app experience. Our team is working to identify the most relevant content categories for tweens to make the app even more awesome!

*Not available in all markets. Kid profiles are available in the following markets: Argentina, Australia, Brazil, Canada, Chile, Colombia, Ghana, India, Jamaica, Japan, Kenya, Malaysia, Mexico, Nepal, New Zealand, Nigeria, Pakistan, Peru, Philippines, Singapore, South Africa, South Korea, Sri Lanka, Tanzania, Uganda, United States, Zimbabwe.

Posted by Balaji Srinivasan, YouTube Kids Engineering Director

Introducing kid profiles, new parental controls, and a new exciting look for kids, which will begin rolling out today!



After talking to parents all over, we know that kids who love the YouTube Kids app are getting older and want a platform that’ll grow with them. Whether kids are watching Monster High, DC Kids, LEGO, learning their ABCs, or picking up the latest tricks in Minecraft, we want YouTube Kids to help. Here’s what’s new with YouTube Kids:

When you sign in with your Google account, you get:
  • Kid profiles to customize your kids’ experience: Now you can create a profile for each of your kids. Even better, kid profiles work across all different devices!
  • App design tailored to your kid’s age: When you enter a date of birth on the kid profile, YouTube Kids changes the way the app looks. Younger kids will get less text, while older kids will get more content on the home screens.
  • A new setup process: The new app parent setup process will give you detailed information to help you make the right choices for your family before your kids use the app.
  • Passcode for kids: Kids can set a secret passcode to get into their profile (and keep their brother or sister out). Don’t worry, you can always override their passcode.



Remember, our systems work hard to filter out more mature content from the app. But no system is perfect. If you find a video that you think should not be in the app, you can block it and flag it for review. This helps make YouTube Kids better for everyone.

YouTube Kids is now live in 37 countries, has more than 70 billion views in the app, and more than 11 million weekly active viewers.

We're looking at ways to build an even better experience for families. Coming soon, we'll give parents the option to have more content available in the app experience for their child. Our team is working to identify the most relevant content categories for tweens to make the app even more awesome.

*Not available in all markets. Kid profiles are available in the following markets: Argentina, Australia, Brazil, Canada, Chile, Colombia, Ghana, India, Jamaica, Japan, Kenya, Malaysia, Mexico, Nepal, New Zealand, Nigeria, Pakistan, Peru, Philippines, Singapore, South Africa, South Korea, Sri Lanka, Tanzania, Uganda, United States, Zimbabwe.

Balaji Srinivasan, YouTube Kids Engineering Director, recently watched Can you solve the magnet riddle? ft YouTube CEO Susan Wojcicki.

Source: YouTube Blog


The YouTube Kids app is now available on even more screens!

Love using the YouTube Kids app on your phone and tablet? Well, we’re excited to announce that now you can enjoy your favorite videos on select smart TVs too!

Since launching just over two years ago, the YouTube Kids app has become the go-to destination for families around the world with more than 30 billion views and over 8 million weekly active viewers. Starting today, the YouTube Kids app will be available on LG, Samsung, and Sony smart TVs in the 26 countries where the app is currently launched*.

We’ve heard from families that they love watching videos on all their devices so bringing the entertaining and enriching content of YouTube Kids to the biggest personal screen (your TV!) seemed like the perfect fit.

The YouTube Kids app is the first Google product built from the ground up with kids in mind. The app makes it easier for kids to find videos on topics they want to explore. Whether it’s searching for science experiments, watching a favorite cartoon, or simply watching your favorite creator’s new videos, there is something for everyone!

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The YouTube Kids app will be available on the following television sets: all 2015 - 2017 LG webOS TVs via the LG content store, all 2013 - 2017 Samsung Smart TVs and Blu-Ray Players that have access to the Samsung App Store, and after a firmware update on 2016-2017 Sony TVs (with the exception of Android TV, which will be available soon). Happy viewing from our family to yours!

*Countries where the YouTube Kids App is available: United States, United Kingdom, Ireland, Canada, Australia, New Zealand, Argentina, Colombia, Mexico, Chile, Peru, Spain, Brazil, Russia, Nigeria, Kenya, South Africa, Ghana, Uganda, Zimbabwe, Tanzania, Malaysia, Philippines, India, Singapore, and France. The availability of the YouTube Kids app in these countries is dependent on the individual television manufacturer

AJ Crane, Product Manager for YouTube Kids, recently watched “Kings of Atlantis” on YouTube Red

Source: YouTube Blog


YouTube Kids turns 2 and there’s lots to celebrate!

Since launching two years ago, YouTube Kids has grown up a lot and become a go-to destination for families around the world. With over 30 billion views in the app to date and over 8 million active viewers enjoying the app each week, it’s been exciting to see kids fall in love with the storytelling and videos from our amazing global creators. From DIY tutorials and language learning to science experiments, magic tricks and animated shows, there truly is something for every family to explore!

Our Original Content team under Susanne Daniels is adding four new Original series to YouTube Red, created especially with the YouTube Kids app in mind. These new series will feature top creators: DanTDM , Joe and Cody of TheAtlanticCraft, popular tween music act L2M, and Fruit Ninja. This marks the first time YouTube Red has invested in creators who are producing original programming for family audiences. These series will debut starting in the spring. Additional shows are in development and will premiere throughout 2017.

The first of the new original series launching starting this spring include:
  • Hyperlinked: This series is inspired by a true story and stars music sensation L2M. It follows five girls as they come together to create their own website by girls for girls. They also must navigate everyday tween issues involving friends and relationships.
  • DanTDM Creates A Big Scene: Catch DanTDM and his lively group of animated friends as they battle mayhem and misadventure to keep their brand new live show on the road. Each episode follows their behind-the-scenes exploits as they learn new skills, overcome challenges and find that putting on an epic show isn’t quite as easy as it looks. …
  • The Kings of Atlantis: “The Kings of Atlantis” is an epic animated series that follows two young monarchs —Cody and Joe— in the vast underwater city of Atlantis as they seek to overthrow the brutal usurper of their kingdom, reclaim their birthright, and protect their people from his cruel reign.
  • Fruit Ninja: Frenzy Force: Four Fruit Ninjas set up a juice stand as a front for the messiest secret service in the world. The new Fruit Ninja characters—Seb, Niya, Peng and Ralph—come together to fight the evil forces of Durian Grey and the Deep Fried Samurai. They will use their Juice Jitsu skills (and perhaps some help from their own samurai) to prevail.




But the fun doesn’t stop there ... YouTube Kids is coming soon to Smart TVs. Parents and kids often enjoy watching their favorite family programming on a big screen, so it's a natural next step for the app to be available directly from the big screen in your home! The YouTube Kids app will be available soon for download on a number of internet-connected LG and Samsung Smart TVs.

As kids continue to grow up, we’re excited to grow up with them. It’s important that kids are able to explore what they love in the app, while we also continue to put parents in the driver’s seat to choose what is right for their family.

From engaging new shows to being able to watch in your living room, our 2nd birthday is shaping up to be a memorable one. We’re looking forward to all the other new things 2017 will bring. From our screen to yours. ...

Malik Ducard, YouTube’s Global Head of Family and Learning, recently watched “A Pep Talk from Kid President.”

Source: YouTube Blog


More parental controls available in YouTube Kids starting today

Since we launched YouTube Kids less than two years ago, we’ve seen families across the globe download the app tens of millions of times and rank it consistently among the top 5 apps in the App Store and give it an overall 4+ ranking on Google Play.

Along the way, we’ve also received helpful feedback from parents on how we can make the app even better. Parents have told us they want more control over how their kids watch content in the YouTube Kids app. Today, we’re rolling out a new feature that continues to put parents in the driver’s seat so they can decide what content is right for their family.

Let’s say you don’t want your little one watching a DIY video that shows them how to make gooey slime, or maybe you want them to take a break from watching certain sing-a-long videos. Well, now you can block videos or channels from their experience by signing into the app.

Block videos using the 3 dot menu next to any video or channel



To sign in you will be asked to send yourself a parental consent email.



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And the best part is that because you’re logged in, the videos and channels you block in YouTube Kids will remain consistent across all your devices. And as a parent, if you change your mind, you can unblock all restricted videos or channels at once. It’s that easy! This update will be available in: the United States, Canada, Australia, New Zealand, Argentina, Colombia, Mexico, Chile, Peru, Brazil, Nigeria, Kenya, South Africa, Ghana, Uganda, Zimbabwe, Tanzania, Malaysia, Philippines, India, and Singapore.

This new feature follows other ways families can already customize their YouTube Kids experience:
  • Learn how the app works: When parents open YouTube Kids, we explain upfront how our systems choose and recommend content and how to flag videos. We also prompt you to make a choice about how broadly you want your child to explore—turn search on to access millions of family-friendly videos, or turn search off to restrict your child’s experience to a more limited set.
  • Timer: Let the app be the bad guy with a built-in timer that lets you limit kids’ screen time. The app alerts your child when the session is over, so you don’t have to.
  • YouTube Kids on the big screen: Watch YouTube Kids as a family on your big screen. Now YouTube Kids is available on your TV, using Chromecast, Apple TV, game consoles or a smartTV.
  • Age-based customization: When you first open the app, you can select from three general age groups (preschool, school age or all kids) making the initial home screen reflect videos that may interest children in that age range.
Stay tuned for more to come and in the meantime happy viewing!

Balaji Srinivasan, father of two girls and YouTube Kids Senior Software Engineer, recently watched "Hexaflexagons."

Source: YouTube Blog