Tag Archives: Optimize

Personalization features now available in Google Optimize

People want compelling and relevant digital content that's delivered at just the right moment. That's why Google Optimize is making changes to help businesses deliver better, more personalized experiences to your customers. Now, in addition to running short-term website experiments with Optimize, you can create custom website experiences that deliver the right message to your customers—every time they visit your site.

Put your experiment results to work


Optimize has always helped you test which version of your site works best for your customers. Now it’s even easier for you to immediately launch the winning version of your site with just a few clicks.

Say you’ve run an A/B test on your site and Optimize has determined the winning version. You can now simply click “DEPLOY LEADER,” and Optimize will re-create the winning version of your site as a new personalization that you can launch to any segment of your customers. If you’re an Optimize 360 customer, you can also specify an Analytics audience you want to reach.
Personalization 2

Once your experiment has ended, you can set the winning version live on your site.

Launch personalized changes from the ground up


You can also create personalized experiences without running a test first. For instance, you might want to offer a special like free shipping to all customers in San Francisco.


Launching a personalization from scratch is now simple in Optimize. First, click the “Create Experience” button and select “Personalization” as the experience type. Using the Optimize Visual Editor, you can add the free shipping offer to your site. Then, select “users located in San Francisco” and launch the personalization. It’s that simple.


Personalization 1

Use the Optimize Visual Editor to make a change on your site and then make it available to any segment of your users.

Personalization 3

Rituals Cosmetics, one of the leading bath and body brands in Europe, has been an early tester of the new personalization features. Now Rituals Cosmetics is able to deliver more than 50 different custom product promotions on their site at once.

“With personalization features in Optimize, we’ve been able to quickly build personalized site experiences at scale. And with the analysis capabilities in Optimize, we’re able to easily measure the impact these experiences are having on our business.”

- Martijn van der Zee, Digital Director, Rituals Cosmetics

These new personalization features are now available to all Optimize users, with more personalizing features on the way.

Deliver more relevant experiences with Optimize and AdWords

Search is one of the most important acquisition channels in a marketer’s toolkit. But it’s not enough to just optimize search ads. It’s essential to consider the entire customer journey and keep people engaged once they reach your site. That’s why we introduced an integration between Optimize and AdWords to make it easy for marketers to test and create personalized landing pages.

How Spotify boosted conversions with Optimize and AdWords


Spotify, one of the world’s leading audio streaming services, is just one example of a company that has successfully used the Optimize and AdWords integration to drive more conversions from their search campaigns. Spotify discovered that the most streamed content in Germany was actually audiobooks, not music. So they wanted to show German users that they have a wide selection of audiobooks, and also that the experience of listening to them is even better with a premium subscription. 

Using the AdWords integration with Optimize 360 (the enterprise version of Optimize), Spotify ran an experiment that focused on users in Germany who had searched for "audiobooks" on Google and clicked through on their search ad. Half of these users were shown a custom landing page dedicated to audiobooks, while the other half were shown the standard page. The custom landing page increased Spotify’s premium subscriptions by 24%. 

"Before, it was a fairly slow process to get all these tests done. Now, with Optimize 360, we can have 20 or more tests running at the same time. It’s important that we test a lot, so it doesn’t matter if we fail as long as we keep on testing,” said Joost de Schepper, Spotify’s Head of Conversion Optimization."

Watch Spotify’s video case study to learn more



Driving your own results

Today, we’re announcing three new updates to make it easier for all marketers to realize the benefits that Spotify saw from easily testing and creating more relevant landing pages:

1. Connect Optimize with the new AdWords experience

You can connect Optimize to AdWords in just a few steps. Follow these instructions to get started.

Not using the new AdWords experience yet? Make the switch to gain access to more actionable insights and faster access to new features.

2. Link multiple AdWords accounts at once

For advertisers that have many AdWords accounts under a manager account, individually linking each of those sub-accounts to Optimize can be time consuming.

Now, you can link your manager account directly to Optimize. This will pull in all your AdWords accounts at once, allowing you to immediately connect data from separate campaigns, ad groups, and more. To get started, switch to the new AdWords experience, and then you’ll see an option to link your manager account in your Linked accounts, learn more.

3. Gain more flexibility with your keywords

You can now run a single experiment for multiple keywords, even if they’re across different campaigns and ad groups. For example, test the same landing page for users that search for “chocolate chip cookies” in your “desserts” ad group and for users that search for “iced coffee” in your “beverages” ad group.

With the Optimize and AdWords integration, driving results through A/B testing is fast and simple. Sign-up for an Optimize account at no charge and get started today.

Happy Optimizing!


Posted by Rotimi Iziduh, Product Managger, Google Optimize

Is Optimize set up correctly on your site? Let us double-check for you.

Google Optimize helps businesses determine which website experiences work best for their customers. With easy-to-use A/B testing capabilities, marketers can use Optimize to create and launch a test in minutes — and manage the entire process on their own.

A/B testing with tools like Optimize drives results. In a recent survey, 72% of marketers found A/B testing to be a highly valuable method for improving conversion rates.

But we’ve heard from businesses that while testing in Optimize is easy, setting it up could be easier. 

Good news: We’re introducing a new feature that helps make sure Optimize is set up and working the way it’s supposed to.

Let Optimize double-check your code 


With Installation Diagnostics, Optimize will automatically alert and advise you on potential issues with your Optimize code each time you create a test. At a glance, you’ll see if your Optimize setup is correct and if you’re ready to run a test.

Let’s say you create a new page on your site but forget to add the Optimize code. Later, when you are creating a test for that page, Optimize will tell you that the necessary code isn’t installed. You’ll have the opportunity to fix the issue and then launch your test. Moving forward, you can be confident that your test results won’t be disrupted by an incorrect setup.

Optimize will alert you about other issues too - including if Google Analytics code isn’t installed on a page, or if an old version of Analytics code is installed. Then you can make changes to ensure you’ll be able to measure the performance of your experiment. Learn more.

Try it yourself 


Today’s top businesses are testing their way to success. They’re valuing data over opinions. They’re constantly learning — even from failures and mistakes. And they’re using their findings to improve the customer experience.

Whether your business is big, small, or somewhere in between, you can follow their lead. Try Optimize now and get ready to gain deep insights about your customers so you can enhance their web experiences like never before.

Posted by Rotimi Iziduh, Product Manager, Google Optimize

More reasons to get started with Google Optimize

With Google Optimize, we want to empower any sized business – big or small – to take steps to make their sites better. Since releasing Optimize last year, we’ve been able to help many businesses identify and provide better site experiences experiences to their users – for free. Today, we’re pleased to announce two new initiatives that will help businesses take even bigger steps when improving their sites.

Higher experiment limit 

Many of our users have given us the feedback that the current limit of 3 simultaneous running experiments is too low. This limit forces them to make difficult tradeoffs about which tests and customer segments should be prioritized. To help address this, we will soon be increasing this limit to 5 experiments. We believe this will give you more opportunity to use Optimize across your entire site.

New “Getting started with Google Optimize” video series 

For many, running website tests may appear to be a daunting task. To make things easier, for anyone completely new to testing or recently started using Optimize, we’ve created a “Getting started with Google Optimize” video series. This will help you start testing in no time. Plus, you can watch the entire series in less than 15 minutes!

Optimize Overview: Quick primer on what Optimize is and how it can help you



Set up your account: Shows you how to link to Google Analytics and get your site ready to run tests 



Create your first experiment: Use the Optimize editor to change your site without writing any code 



Understanding your results: See how Optimize clearly tells you which changes worked best


Once you’re done watching the video series, be sure to create an Optimize account, if you don’t already have one.

We hope you like these changes. Stay tuned, because there are more improvements coming!


Posted by Rotimi Iziduh, Product Manager, Google Optimize

Test and Build for Mobile with Google Optimize

From buying new shoes to booking weekend getaways, mobile can make life more convenient for consumers — and create big wins for marketers. While 40% of consumers will leave a web page that takes longer than three seconds to load, 89% of people are likely to recommend a brand after a positive brand experience on mobile.1 That's why getting your mobile site in shape is more important than ever.

To create the seamless and responsive mobile site that consumers expect, you need the right tools, like Google Optimize. Optimize makes it easy to test different elements of your site to find the winning combination for the best mobile site possible. Now it’s even easier with our new responsive visual editor – and be sure to read on and learn how two of our clients found mobile success with Optimize 360, our enterprise version.

New! Preview your mobile site on any screen size 


While almost everyone has a mobile device, there are so many variations and screen sizes that it’s hard to take a one-size-fits-all approach to optimizing your mobile site. Now, once you’ve created your test page, you can use the new responsive editor to immediately preview what it looks like on any screen size. Or, if you want to see how it appears on a specific device, like a Nexus 7 or iPad, we’ve added more devices that you can select to preview. Learn more about the visual editor here.


Turn ideas to tests quickly 


The responsive visual editor in Optimize is just one solution to help marketers succeed on mobile. Our enterprise version, Optimize 360, makes it easy to make improvements to mobile sites efficiently and rapidly.

Dutch airline carrier Transavia Airlines turned to Optimize 360 to try out different ideas on its mobile site. In fact, the team runs about 10 A/B tests each month on the site, all without having to spend significant time or effort. And the best part? Time spent on analyzing the success of site tests has fallen by 50%. This allows Transavia to focus more on testing to improve its mobile site. Learn more in the full case study.

The path to mobile excellence starts with the customer journey 


Need some help determining what should test on your mobile site? Google Analytics 360 is a great place to start. You’ll be able to analyze any customer interaction, from search to checkout, to figure out which points of your purchase process need help. Then, once you’ve determined where your site needs work, using Optimize 360 to take action is simple, since it’s natively integrated with Analytics 360.

This is exactly how fashion retailer Mango used Analytics 360 and Optimize 360 to tackle its mobile site: After discovering that mobile visits to its online store had skyrocketed 50% year over year, Mango decided to dig a little deeper. In Analytics 360 Mango discovered that while many consumers browsed product listing pages, few were taking the next step to add products to their shopping cart. To reduce steps to checkout, Mango used Optimize 360 to include an “Add” button to product listing pages. This increased the number of users adding products to their carts by 49%. Find out more in the full case study.

Ready to optimize your own mobile site? 


Start testing new mobile experiences with the responsive visual editor in Optimize. This update is one that can help marketers do more on mobile — because whether it’s changing a button or fine-tuning a homepage with quick A/B tests, we’ve learned that small tweaks can make a big impact.

And, if you haven’t already, sign up for a free Optimize account and give it a try.

1 Google / Purchased: "How Brand Experiences Inspire Consumer Action" April 2017. US Smartphone Owners 18+ = 2010, Brand Experiences = 17,726.

Posted by Tiffany Siu, Product Marketing Manager, Google Optimize

Better A/B Testing with Firebase

Earlier this year, the Google Optimize and Firebase teams worked together to bring A/B testing functionality to Firebase. Last week, at the Firebase Dev Summit, we announced that A/B testing is now available in beta to all app developers.

This post originally appeared on The Firebase Blog.







Announcing Better A/B Testing with Firebase 


If you're like most app developers, you know that small changes can often make a big difference in the long term success of your app. Whether it's the wording that goes into your "Purchase" button, the order in which dialogs appear in your sign-up flow, or how difficult you've made a particular level of a game, that attention to detail can often make the difference between an app that hits the top charts, or one that languishes. 


But how do you know you've made the right changes? You can certainly make some educated guesses, ask friends, or run focus groups. But often, the best way to find out how your users will react to changes within your app is to simply try out those changes and see for yourself. And that's the idea behind A/B testing; it lets you release two (or more!) versions of your app simultaneously among randomly selected users to find out which version truly is more successful at getting the results you want. 


And while Firebase Remote Config did allow you to perform some simple A/B testing through it's "random percentile" condition, we've gone ahead and added an entirely new experiment layer in Firebase that works with Remote Config and notifications to make it quick and easy to set up and measure sophisticated A/B tests. Let's take a quick tour of how it works!


Getting to Know the New A/B Testing Feature 


With the new A/B testing feature, you can create an A/B test that will allow you to play with any combination of values that you can control through Remote Config. Setting up an A/B test allows you to define how the experiment will behave in a number of different ways, including determining how many of your users are involved with the experiment at first…


…how many variants you want to run, and how your app might behave differently for each variant…


...and what the goal of the experiment is.


Different experiments might have different desired goals, and A/B testing supports a number of common outcomes, like increasing overall revenue or retention in your app, reducing the number of crashes, or increasing the occurrence of any event you're measuring in Google Analytics for Firebase, such as finishing your in-app tutorial.

Once you've defined your A/B test, Firebase takes over by delivering these different variations of your app to randomly-selected members of your audience. Firebase will then measure your users' behavior over time, and let you know when an experiment appears to be performing better, based on those goals you've defined earlier. Firebase A/B testing measures these results for you with the same Bayesian statistical models that power Google Optimize, Google's free testing and personalization product for websites.

Using A/B Tests for Better Onboarding: A Case Study 


Fabulous, a motivational app for building better habits, recently made improvements to their app's onboarding by using Firebase A/B testing. When the user first starts an app, Fabulous shows them how to complete a habit, presents them with a letter about forming better habits, and then asks them to commit to a simple routine. The team suspected that if they removed a few steps from this onboarding process, more people might complete it.


Some of the screens a typical user encounters when first using Fabulous.
 
So they ran an A/B test where some users didn't see the letter, others didn't see the request to commit to a simple routine, and others skipped both of those steps. The Fabulous team found that by removing both of these steps from the onboarding process, there was a 7% improvement in the rate of users completing the onboarding flow. More importantly, they confirmed that this shorter onboarding experience didn't have any impact on their app's retention.

Test Your Notifications, Too! 


You also have the ability to A/B test your app notification messages through the Firebase Notifications console. You can try out different versions of your notification message and see which ones lead to more users opening up your app from that notification, or which messages lead to users performing some intended goal within your app, like making a purchase.

Getting Started 


A/B testing is available in beta to all Firebase developers starting today. If you're excited to get started, you should make sure that your app is wired up to use Remote Config and/or Firebase Cloud Messaging, and that you've updated these libraries to the latest and greatest versions. You can always find out more about A/B testing in our documentation, or check out the A/B Test Like a Pro video series we've been building.

Then, head on over to the Firebase Console and start making your app better — one experiment at a time!


Posted by Todd Kerpelman, Google Firebase team

Google Optimize now offers more precision and control for marketers

Savvy businesses review every step of the customer journey to ensure they are delivering the best experience and to find ways to offer more value. Today, we’re releasing two new features that will make it easier for you to improve each of those steps with the help of Google Optimize and Optimize 360.

AdWords integration: Find the best landing page 


Marketers spend a lot of time optimizing their Search Ads to find the right message that brings the most customers to their site. But that's just half the equation: Sales also depend on what happens once people reach the site.

The Optimize and AdWords integration we announced in May gives marketers an easy way to change and test the landing pages related to their AdWords ads. This integration is now available in beta for anyone to try. If you’re already an Optimize user, just enable Google Optimize account linking in your AdWords account. (See the instructions in step 2 of our Help Center article.) Then you can create your first landing page test in minutes.

Suppose you want to improve your flower shop's sales for the keyword “holiday bouquets.” You might use the Optimize visual editor to create two different options for the hero spot on your landing page: a photo of a holiday dinner table centerpiece versus a banner reading "Save 20% on holiday bouquets." And then you can use Optimize to target your experiment to only show to users who visit your site after searching for “holiday bouquets.”

If the version with the photo performs better, you can test it with other AdWords keywords and campaigns, or try an alternate photo of guests arriving with a bouquet of flowers.

Objectives: More flexibility and control 


Since we released Optimize and Optimize 360, users have been asking us for a way to set more Google Analytics metrics as experiment objectives. Previously,
Optimize users could only select the default experiment objectives built into Optimize (like page views, session duration, or bounces), or select a goal they had already created in Analytics.

With today's launch, Optimize users no longer need to pre-create a goal in Analytics, they can create the experiment objective right in Optimize:


Build the right objective for your experiment directly in the Optimize UI.

When users build their own objective directly in Optimize, we’ll automatically help them check to see if what they’ve set up is correct.

Plus, users can also set their Optimize experiment to track against things like Event Category or Page URL.

Learn more about Optimize experiment objectives here.

Why do these things matter? 


It's always good to put more options and control into the hands of our users. A recent study showed that marketing leaders – those who significantly exceeded their top business goal in 2016 – are 1.5X as likely to say that their organizations currently have a clear understanding of their customers' journeys across channels and devices.1 Testing and experimenting is one way to better understand and improve customer journeys, and that's what Optimize can help you do best.

>>> Check out these new features in Optimize now<<<


1Econsultancy and Google, "The Customer Experience is Written in Data", May 2017, U.S.

Posted by Rotimi Iziduh and Mary Pishny, Product Managers, Google Optimize

Now Optimize users can innovate in 37 new languages

It just got a whole lot easier to share Google Optimize with your teams around the world.

Optimize is now available in 37 new languages. Got a team in Thailand? No trouble. Cross-functional partner in Croatia? You're covered. You'll find the full list of supported languages here.

We're always glad to bring our products to more of the world. But in this case, we're extra excited about the way this will help teams collaborate and innovate not just across the office but across the globe.

In this data-rich world, everyone in your company needs to be part of building a culture of growth: a culture that embraces testing and analytics as the best way to learn what customers like most and to improve their experience day by day. Optimize opens the door for innovators at every level to explore how even tiny UI changes can improve results. 

Often those innovators take the form of a small "X-team" — maybe an analyst, a designer, and an engineer working together and totally focused on testing and optimization. With Optimize, a group like that can create changes in minutes instead of days, and they can more easily share that growth mindset and inspire others across their organization.

Now with 37 more languages in play, Optimize makes it possible for many more local teams to take on the role of optimizers, innovators, and culture-changers.

If you have team members who have selected one of the 37 new languages in their Google Account preferences, they'll see Optimize in that language whenever they next sign in. (If you’d like to select a language preference just for Optimize, you can do so in your Optimize user settings at any time.) And if you're happy with your current Optimize language, you're fine: No action is needed.

To learn more about your global language options, visit our help center. Happy optimizing!

Posted by Rotimi Iziduh, Product Manager, Google Optimize

Google Optimize and Surveys 360 Join Forces with AdWords

Meet two new ways to understand and better serve your customers 


Here's good news for marketers: as you heard yesterday at Google Marketing Next both Optimize and Surveys 360 will soon be integrating with AdWords. The Surveys 360 integration is now live in the U.S. and Canada; the integration with Optimize will be available in the coming weeks.

Optimize is an A/B testing and personalization tool that makes it easy to see which changes to your web pages work best for your users and your business. Surveys 360 is a market research tool that helps enterprises gather fast, reliable insights from real people online and on mobile.

Why the new integrations? To make it easier than ever to understand and better serve your potential customers. Here's some detail on both.

Better landing pages, better results 


Advertisers naturally spend a lot of time thinking about their ads. What gets people to click? Will the words "free shipping" sell more than "10% off"? AdWords has always made it easy to create many different ad campaigns to see which performs best. But the ad is only part of the experience.

The new integration between Optimize and AdWords makes it easier than ever to take the next step: to improve and personalize the landing pages those ads lead to. The integration gives marketers a fast way to create and test custom landing pages based on the keyword, ad group, or campaign associated with an ad – with no need to deal with destination URLs or messy query parameters.

It's worth it. 90% of organizations that invest in personalized consumer experiences agree that they contribute significantly to more business profitability. 1

Suppose a hotel wants to improve its landing page for the keyword family friendly hotels. Using Optimize, the hotel can create and test a new variation of the landing page, one that features an image of a family enjoying themselves at the hotel pool, instead of a generic image of the hotel exterior. If the new page leads to more reservations, they've got a win. Then it's easy to keep testing headlines and images that might also do well.


Target any combination of your AdWords account, campaign, ad group, and keywords directly in Optimize.


The AdWords integration will be available for both Optimize and Optimize 360 and will be available to start using in the coming weeks. If you haven’t tried Optimize, you can get started for free here.

Why not ask your customers? 


We all need faster insights these days. That's one reason we added Surveys 360 to the Google Analytics 360 Suite last year. Surveys 360 lets you ask questions directly to a pool of 15 million real people as they browse the web or use their smartphone. The results arrive in days, or sometimes in just hours.

Now, what if you could combine that kind of speedy real-world feedback with the wealth of data that you already have in AdWords? Then you could understand both what users do and why they do it. 

That's what we're announcing today: remarketing lists published in AdWords are now available in Surveys 360 for surveys targeting. That means you can survey the users on your remarketing lists to find out what worked best for them (or didn't).

Want to know why shoppers abandoned their shopping carts? Ask them! Curious about how many customers converted due to your new free shipping offer? Ask them!


Easily target your survey to remarketing audiences published in AdWords.

Then change your marketing message on the spot to match what you learn. If your survey shows that the words "family friendly" are what brought customers to your hotel, you can build new ad groups to take advantage of this information. (You might even use Optimize to test new landing pages with that phrase!)

Here's an early report from the online shopping site Jet:

"Google Product Listing Ads (PLAs) have been an effective way for Jet.com to drive website traffic, but we needed to optimize for conversions. Surveys 360 connected us directly to our customers through remarketing audiences to determine which factors influence their purchase decisions most. The results were clear: customers care most about free, fast shipping and our free returns. We used this insight to revise our messaging in PLAs and across Jet.com which quickly improved performance."
–Ben Babcock, Director of UX Research at Jet.com 

Getting started is easy: Just log into your Surveys 360 account with the same credentials used for your AdWords account. When you select "remarketing audience" for survey targeting, your AdWords remarketing lists will be automatically pulled into Surveys 360 and ready for use. Learn more.

All together now 


 These new integrations are one more way for Optimize and Surveys 360 users to make the most of their AdWords investments. We hope you'll find them a fast and simple way to understand what works for your customers and give them more of what they want.

1Econsultancy and Google, Marketing and Measurement Survey, March 2017

Posted by Michael Cumberbatch, Product Manager, Surveys 360 and Rotimi Iziduh, Product Manager, Optimize

This is not a test: Google Optimize now free — for everyone

Businesses often have one big question for us: How can they better understand their website visitors and deliver more relevant, engaging experiences?

To help businesses test and take action, last spring we launched our enterprise-class A/B testing and personalization product, Google Optimize 360. We saw great demand, so we made it more accessible with a free beta version last fall — and that response also exceeded our expectations, with over 250,000 users requesting an Optimize account.

Today we're very excited to announce that both Optimize and Optimize 360 are now out of beta. And Optimize is now immediately available to everyone — for free. This is not a test: You can start using it today.

Easy to implement 

A recent survey showed 45% of small and medium businesses don’t optimize their websites through A/B testing.1 The two most common reasons given were a "lack of employee resources" and "lack of knowledge to get started."

If you're part of that 45%, Optimize is a great choice for you. Optimize has many of the same features as Optimize 360. It's just right for small and medium-sized businesses who need powerful testing, but don't have the budget or team resources for an enterprise-level solution. Optimize is easy for anyone to set up. Early users of Optimize have been happy with how easy it is to use. In fact, it's built right on top of Analytics, so if you're already an Analytics user you'll add just a single line of code to get Optimize up and running. With just a few clicks more, you can start using your Analytics data to design experiments and improve the online experience for your users.

Easy to use

Worried about having to hire someone to run A/B tests on your site, or frustrated about not knowing how to do it yourself? Don't be. The Optimize visual editor allows for WYSIWYG (what-you-see-is-what-you-get) editing so you can change just about anything on your site with a drag and a drop. And more advanced users will enjoy the ability to edit raw HTML or add JavaScript or CSS rules directly in the editor.


Powerful targeting capabilities within Optimize allow you to serve the right experiences to just the right set of users. And you have flexible URL targeting capabilities to create simple or complex rules for the pages where you want your experiment to run. To find out if a targeting rule you've set will apply to a specific URL on your site, use the new Optimize URL tester. Just enter a URL and the tester will immediately tell you if that page is a match for your targeting rule.

Easy to understand

Optimize calculates results based on your existing Analytics metrics and objectives using advanced Bayesian methods, so the reporting shows you exactly what you need to know to make better and faster decisions.


We’ve also upgraded the improvement overview (see image above) to help you quickly see how an experiment affects the metrics you care about most, whether that means purchases, pageviews, session lengths, or whatever else you’re tracking in Analytics.

Easy to try 

Leading businesses are building a culture of growth that embraces the use of data and testing to improve the customer experience every day. We’re delighted to offer Optimize to everyone to help deliver better user experiences across the board.

As of today, Optimize is available in over 180 countries. (A special note for our European users: We’ve added a new data processing amendment to the Google Optimize Terms of Service that you may review in the UI and accept if you wish.) And we're not done yet: Keep an eye out for more improvements and announcements in the future.

What are you waiting for? Try it right now!

Happy Optimizing!

1Google Surveys, "Website Optimization Challenges for SMBs," Base: 506 Small/Medium Business Owners and Managers, Google Surveys Audience Panel, U.S., March 2017

Posted by Rotimi Iziduh and Jon Mesh, Product Managers, Google Optimize