Last summer #WeArePlay went on a virtual tour of the U.S. to spotlight the stories of app and game founders from every state, and earlier this year we visited India sharing stories from across the country. Today, we’re continuing our tour across the world with our next stop: Europe. From an app increasing independence for the elderly to a game for children with neurodevelopmental disorders, meet the founders of 126 apps and games companies building growing businesses on Google Play.
Let’s take a quick road trip across the region, with stories of founders that were inspired to create their company to help others around them.
Geert, cofounder of Cubigo
Increasing independence for elderly people
First up is Geert from Belgium, who is the founder of Cubigo. When Geert’s grandmother moved into a nursing home, managing her care felt overwhelming so he used his experience from working in tech to create his app. It’s aimed at elderly people - they can use it to book taxis, days out, order food, schedule appointments and message friends. Family and nursing staff can also stay updated with their plans and activities, so they can provide better assistance. His aim is to give elderly people independence, and Geert hopes Cubigo will become a global player in senior care. Read more stories from Belgium.
Zafer and Sercan, co-founders of Otsimo
Games designed for children with neurodevelopmental disorders
Next up are friends and co-founders Zafer and Sercan from Turkey, who co-founded gaming company Otsimo. As a teen, Zafer got inspiration to create mobile tools for kids with learning difficulties by seeing his autistic brother enjoy playing on his phone. Fast forward to his college years, Zafer and his course mate Sercan made a series of apps aimed at children with delayed speech and developmental disorders. The first, created alongside special needs experts, was Otsimo | Special Education which can be tailored to the individual's requirements. Their apps use voice recognition and machine learning to help children improve their speech, cognitive and social skills, with rewards and stickers to keep it fun. The Otsimo team have just launched a fully customizable Augmentative and Alternative Communication (AAC) app for non-verbal people of all ages. Read more stories from Turkey.
Maxence and Oxana, co-founders of Appsent
Making home management and cleaning easier for everyone
Last but not least, we have Maxence and Oxana from France, co-founders of Appsent. Maxence and Oxana struggled to keep their house clean when they were both working from home. Sweepy is their solution – it’s a smart home cleaning schedule that assigns household tasks on particular days and for particular people. The couple are really proud that their app has been downloaded by lots of people with autism and ADHD, who tell them that it helps them to manage their homes. They are now developing a points and rewards feature, to try to encourage children to get involved in the housework too. Read more stories from France.
Posted by Rejane França, Product Manager and Serge Beauchamp, Software Engineer at Google Play
Last year, we introduced new capabilities for subscriptions on Google Play, giving you more flexibility and control when it comes to growing and retaining your subscribers. The enhanced developer experience enabled by the monetization.subscriptions APIs, separates your subscription products - what you sell - from how yousell them, allowing you to configure multiple base plans and offers for each subscription. The new model is designed to reduce the complexity and overhead of managing your product configuration - this means:
The subscription now defines the benefits and other metadata for the product you are selling, regardless of how the user pays.
Each base plan within a subscription defines the base price for a specific billing period and plan renewal type.
In addition to auto-renewing plans, you can sell prepaid plans that allow users access to pay a fixed amount of time, and then top-up as desired. With prepaid plans, reach users in regions where pay-as-you-go is standard or provide an alternative for users not ready to purchase an auto-renewing plan.
Offers build on the base plan, making it easier to define alternative pricing for eligible users throughout the monetization lifecycle. They can be used to acquire new subscribers, incentivize upgrades, or retain existing subscribers.
Monetization.subscriptions APIs will replace InAppProducts API for subscription catalog management
Starting on January 1, 2024, all new apps must use monetization.subscriptions APIs for managing your subscriptions catalog. Existing apps will have until May 1, 2024 to migrate to the new monetization.subscriptions APIs, at which point support for using the InAppProducts API for managing your subscriptions catalog will end completely.
Starting this month, if we detect that your app has used the InAppProducts API to manage your subscriptions within the last 7 days, you will start seeing a reminder in Play Console to migrate over to monetization.subscriptions APIs.
Additionally, if your app is not using the latest version of Play Billing Library, you’ll need to upgrade to version 5.0 or later before November of this year in order to publish updates to your app.
If you continue to use the InAppProduct API while support is still available, the subscription SKUs you create will be automatically converted into the new model following the backward compatible structure represented below with limited access to new features. Learn more about converted subscriptions here.
New model separates your subscription products – what you sell – from how you sell them.
No changes to selling in-app items with the InAppProducts API
This deprecation will only impact the InAppProducts API when used to manage your subscription product catalog in Play Console. All apps can continue using the InAppProducts API to manage one-time products. The Play Billing Library and Subscription Purchase APIs will not be impacted. Note that both InAppProducts API and monetization.subscriptions APIs are for managing your subscription catalog on Play from your backend, and should not be called directly as part of any in-app flows.
Start your migration to the monetization.subscriptions APIs
If you use the Google Play Developer API client libraries - available for Java, Python, and other popular languages - we recommend upgrading to the latest versions, which already include the monetization.subscriptions APIs. Base plans can be managed with the monetization.subscription.basePlans API, and introductory pricing and free trials can be managed as offers with the monetization.subscriptions.basePlans.offers API.
Posted by Leticia Lago, Developer Marketing
In our latest #WeArePlay film, we’re spotlighting Tessa and Saasha - best friends turned co-founders of Olio. They’ve been on a mission to help people reduce waste by encouraging communities to share, sell or give-away what they no longer need - from leftover food to household items. The app now helps millions take one big step closer to living in a zero waste world.
Growing up on a farm, Tessa quickly learned how much hard work goes into producing food. Meanwhile, Saasha spent her childhood helping her family make ends meet through scavenging items that others threw away. When they eventually met in college, they bonded over their passion to help to save the environment through recycling and reducing waste.
But it wasn’t until Tessa was one day moving countries when the idea for Olio came - she couldn’t pack leftover food in air-freight, and couldn’t easily find anyone to take it. Feeling like this was a missed opportunity, she told Saasha about the idea for a food-sharing app. Saasha instantly knew she wanted to help make this app a reality, and so Olio was born. Tessa believes that “if no one else is taking action then we have to take action”.
Originally developed to encourage people to give away their surplus food, over time Olio has evolved so that people can give away any items that could have a second life. It’s now used in 62 countries, and Olio also partners with supermarkets and restaurants with the help of Food Waste Heroes - volunteers who collect and redistribute surplus food – saving an estimated 1 million meals per week. Looking to the future, Saasha says their ambition is “to create a world in which sharing becomes the new normal”.
You can read more inspiring stories, including those featuring LGTBQ+ apps celebrating Pride Month, at g.co/play/weareplay.
Posted by Leticia Lago, Developer Marketing
In our latest #WeArePlay film, we’re spotlighting Tessa and Saasha - best friends turned co-founders of Olio. They’ve been on a mission to help people reduce waste by encouraging communities to share, sell or give-away what they no longer need - from leftover food to household items. The app now helps millions take one big step closer to living in a zero waste world.
Growing up on a farm, Tessa quickly learned how much hard work goes into producing food. Meanwhile, Saasha spent her childhood helping her family make ends meet through scavenging items that others threw away. When they eventually met in college, they bonded over their passion to help to save the environment through recycling and reducing waste.
But it wasn’t until Tessa was one day moving countries when the idea for Olio came - she couldn’t pack leftover food in air-freight, and couldn’t easily find anyone to take it. Feeling like this was a missed opportunity, she told Saasha about the idea for a food-sharing app. Saasha instantly knew she wanted to help make this app a reality, and so Olio was born. Tessa believes that “if no one else is taking action then we have to take action”.
Originally developed to encourage people to give away their surplus food, over time Olio has evolved so that people can give away any items that could have a second life. It’s now used in 62 countries, and Olio also partners with supermarkets and restaurants with the help of Food Waste Heroes - volunteers who collect and redistribute surplus food – saving an estimated 1 million meals per week. Looking to the future, Saasha says their ambition is “to create a world in which sharing becomes the new normal”.
You can read more inspiring stories, including those featuring LGTBQ+ apps celebrating Pride Month, at g.co/play/weareplay.
Posted by Alex Musil, Senior Director of Engineering and Product, Google Play
Over the past year, our teams have built exciting new features and made major changes to help you thrive with us. These updates have focused on:
Being the best partner to help you grow your audiences across the lifecycle of your business,
Being the best platform to help you effectively monetize your users at scale, and
Being the safest place to publish and distribute your hard work with Android.
Watch our video for more details, or keep reading to get the highlights.
More store listing enhancements designed to drive growth
Attracting users is the foundation of any app business, and it all starts with your store listing. These updates can help you craft better and more personalized content to drive more audience growth.
Last year, we gave every title the ability to create at least 50 custom store listings. Now, in addition to tailoring by country and pre-registration status, you can also customize your listing for inactive users, highlighting why they should give your app or game another chance.
Soon, we’ll launch custom store listings for Google Ads App campaign ad groups. These will allow you to serve custom listings to users coming from specific ads on AdMob and YouTube so you can create a more seamless user experience from Google Ads to Google Play.
All these new tools mean managing more listings, so we’re launching store listing groups to streamline the process. Now you can design for different audiences by simply creating a base listing, then overriding specific elements.
Create a base listing as your primary template and modify elements for different audiences with store listing groups.
To help you connect with people in their native language, we just launched new machine translation models for 10 languages from Google Translate in Play Console. It can translate your app and store listing in minutes, at no cost.
AI-powered features to highlight the best of your app
We’re bringing the benefits of AI to Google Play to make it easier for you and your users to get things done. From helping you showcase your app or game in the best possible light to helping users discover your title, these AI-powered features help you highlight the best of your app experience with ease.
Starting today, you can use Google’s generative AI technology to help you get started with store listings in English. This is an experimental feature to help you draft content with less effort. Just open our AI helper, enter a couple of prompts like audience and key theme, and it will generate a draft you can edit, discard, or use. You’re always in complete control of what you submit and publish.
Draft an AI-generated store listing with just a few prompts
To help users learn from each other about what makes your app or game special at a glance, we’re launching review summaries powered by Google’s generative AI technology. Starting with an experiment in English, and expanding later this year.
Review summaries highlight what users are saying about your app or game at a glance
New opportunities to boost user discovery
Google Play can also help you grow your audience by partnering with you to promote important events, new content, or exciting offers. Use Promotional content to let us know when these are happening so we can amplify your growth. Almost 25,000 apps and games already have access to Promotional content, and we’re rolling out to more titles later this year.
We’re launching multiple new, dedicated high-traffic surfaces to showcase your most exciting content, including via Play notifications. Participating games are seeing a median 20% uplift in store-wide acquisitions and reacquisitions, driven by increases of over 60% from organic Explore traffic.
New Play surfaces showcase your most exciting content
To enhance how and where your Promotional content is viewed on Play, we’re updating our reporting so you can track and optimize your events’ direct performance. Check it out in Play Console under “Promotional content performance reports.”
To be eligible for these new growth opportunities, your app or game needs to be of high quality and deliver the great experiences your users expect. Because it’s so important, we’re sharing more insights into how we think about quality and improving our tooling to help you meet these goals.
Today, we launched a unified framework for app and game quality that explains how we evaluate quality across a number of dimensions for promotion and featuring. Learn more with this article and I/O session, “What great quality looks like on Play.”
More effective monetization features
We’re also rolling out new features that leverage Play’s reach, expertise, and technologies to help you more effectively generate revenue.
Soon, you’ll be able to run price experiments for in-app products right within Play Console. Experiment with different price points across markets and identify when you may be pricing yourself out of a sale or undervaluing your in-app products.
Find the right price point for your in-app products with our experiments tool in Play Console
Also coming soon is a new type of Promotional content called “featured products” that will allow you to sell your in-app items directly on Play. Feature specific in-app items in different countries or offer discounts to excite users and increase conversions.
Feature in-app products on your store listing and nominate them for further promotion across Play surfaces
We’ve also made new updates to subscriptions to help you expand your reach, increase conversions, and improve retention. This year, we launched multiple prices per billing period so you can provide different auto-renewing and prepaid plan prices as desired, like giving “VIP” users recurring discounts.
Our commerce platform continues to evolve by improving access to buyers with new payment methods, exploring expanded billing options through our user choice billing pilot, and investing in secure purchase experiences that prevented over $2 billion in fraudulent and abusive transactions in 2022.
Finally, we’re also working to increase the effectiveness of your marketing-to-sales funnel.
Last year, we launched a Play Console page dedicated to deep links. This page flags broken deep links and provides contextual guidance on how to fix them. Coming soon, we’ll make it easier for you to rationalize your web-to-app mapping with a convenient way to review your top website URLs alongside their deep link status. To help you validate your deep links, we're adding a simple way to compare your app to your web experience for a given URL, side-by-side.
Enhanced privacy and security protection for developers and users
Protecting your users and your work is critical to a successful ecosystem, so we’ve continued to strengthen our platform-wide protections and roll out more tools to help you protect your apps.
Play Integrity API lets you check that user actions and server requests come from unmodified versions of your app, running on genuine Android devices. We’re rolling out a new beta integration option which gives Play Integrity API verdicts 10x faster. We launched status.play.google.com so you can monitor Play Integrity API service status and be notified of any issues.
We’re also expanding access to Automatic integrity protection for apps and games so anti-tamper and anti-piracy protection can be applied in “one-click” with no need to integrate an API in a backend server. Developers who use these products see a reduction in unauthorized usage of 80% on average.
Finally, we are building new tools to help you steer users away from broken app versions with prompts to update. First, automatic update prompts for crashing apps are triggered if your app crashes in the foreground and a more stable version is available. And second, you can prompt users on specific app versions to update. No prior integration is required and it will be available to all apps built with app bundles in the coming months.
We’re also continuing to improve Google Play and Play Console to help you provide safe, trustworthy experiences to users.
Last year, we launched the Data safety section to help explain what data your app may collect or share, and why. Since the launch, we’ve seen millions of users engaging with this feature every day, and it’s become an important way for users to evaluate an app’s safety before installing it.
Now, we're enhancing this feature with new data deletion options both inside and outside an app, and policy requirements to help you build trust and empower users with greater clarity and control. You also have the option to give users the choice to clean up their account and request that data like activity history, images, and videos be deleted, rather than their entire account.
The redesigned App content page makes outstanding tasks clearer, so you can quickly identify what you need to do to comply with our policies. And soon, you’ll see upcoming declaration requirements and deadlines, so you have more time to plan.
Finally, we rebuilt the Play Console App around modern developer needs. The new app is more customized, so you can tailor the homepage with the metrics you care about most, and integrates Inbox so you can stay up to date with key messages from Google Play. Join the open beta and let us know what you think.
We understand how exciting and challenging building and running a mobile business can be, and our teams are dedicated to building the tools and opportunities you need to succeed across your app lifecycle. Thank you for partnering with us, and please continue to share your feedback as we work together to build the future of Google Play.
Posted by Rejane França, Product Manager and Serge Beauchamp, Software Engineer at Google Play
For Pride Month, our latest #WeArePlay stories feature founders building apps for the LGBTQ+ community.
Reading practice helps new readers improve their vocabulary and comprehension skills.
Posted by Leticia Lago, Developer Marketing
New features are coming to Android Auto and cars with Google built-in to help drivers both on and off the road.
Posted by Alex Musil, Senior Director of Engineering and Product, Google Play
