Tag Archives: Gone Google

Madison + Fifth builds interactive mall experiences for kiosks and mobile using Google Maps APIs

Posted by Chris Shirer, President and Chief Strategist of Madison + Fifth

Editor's note: Today we hear from Chris Shirer, President and Chief Strategist of the digital brand management agency Madison + Fifth. Read how Madison + Fifth and Google Maps for Work Partner Woolpert used Google Maps APIs to build an interactive kiosk and mobile apps for the 60-acre Liberty Center mixed-use shopping center.

When the Liberty Center retail center outside of Cincinnati approached us to provide accessible, intuitive wayfinding for visitors, we saw the opportunity to create something unique — not just a standard kiosk and printed directory. The center includes shopping, restaurants, a hotel, offices and luxury housing, so we wanted to make sure visitors could get around quickly, especially during busy times like this past holiday shopping season. We decided to build a solution that would work on touchscreen kiosks and mobile devices to detect visitors’ locations and give them interactive walking directions in real time.

We chose Google Maps and Google Maps APIs to do it because Google offers a familiar interface for our customers, lets us layer custom information on top of maps and provides a platform that will allow us to add new features, like delivering relevant, location-based ads. We worked closely with Google Maps for Work Partner Woolpert to build the solution. Woolpert not only helped us with licensing information, but also did the programming based on our design and requirements.

Because we wanted the directory to work with both touchscreen kiosks and iOS and Android devices, we built a Web app using the Google Maps JavaScript API. The app scales automatically up to the large size of the kiosk and down to smartphones’ small screen sizes. With a Web app, we don’t have to build and maintain apps on multiple devices, and visitors with smartphones don’t have to download anything to use the service.
We started building the app before the Liberty Center was finished and opened to the public, which meant that Google didn’t yet have mapping information for the center’s streets and stores. We solved this by building a layer with the required information on top of the map. In addition, we had no routing information, so we built an algorithm to provide directions using open source Google Optimization Tools.

Liberty Center opened its doors on October 22, 2015, and thanks to Google Maps, we’re now delivering an engaging, interactive experience for visitors. People who walk up to the kiosks or use the Web app on their smartphones get customized walking directions based on their current location, and can zoom in and out around the property to explore shops and other destinations. Liberty Center shoppers can spend less time getting from place to place and more time in stores and enjoying time together in restaurants.

HubSpot embraces top tech tools like Google Apps to meet employee demand

Posted by Jim O’Neill, Chief People Officer at HubSpot


Editor's note: Today’s guest blog comes from Jim O’Neill, Chief People Officer at HubSpot, the world’s leading inbound marketing and sales platform.


As a fast-growing SaaS company providing the world’s leading inbound marketing and sales platform, top technology solutions aren’t just a bonus at HubSpot; they’re an expectation. We aim to hire savvy employees who expect the benefits of modern, efficient tools for better collaboration and mobility. Our dynamic workforce appreciates the latest technologies, and as a business we need to stay up to speed. The relationship between people and technology is especially important to me as HubSpot’s chief people officer and former chief information officer; I’m particularly focused on how our people are adopting new technology.

We switched from Microsoft Exchange to Google Apps in 2010 when the cloud was still more of an idea than a reality for most businesses. We loved that Apps allowed us to work from anywhere and that many of our employees already loved using tools like Gmail and Google Docs. Plus, our costs are now more than three times less per user, per year, using Google Apps.

Apps eliminated worries about system maintenance and upgrades, while offering us the storage space we needed. For example, our co-founder and CTO Dharmesh Shah stores more than 20GB of data in his inbox alone.

Five years after going Google, employee adoption continues to drive our technology decisions. We observe the products that are gaining traction among our team and standardize on the ones that reach critical mass. We also collect feedback about our team’s technology preferences and usage.

In addition to Apps, we’ve also seen the growing popularity of other tools, like messaging platform Slack. A huge benefit of these types of products (similarly to Apps) is that they require little or no IT maintenance. We can measure this by the number of IT tickets we receive, which dropped from dozens regarding things like syncing issues and PST file corruption to nearly none as a result of using easy-to-manage, cloud-based tools like Apps.

In addition, we’ve integrated Chromeboxes and Hangouts into daily life at HubSpot. Nearly half of our conference rooms are equipped with Chromeboxes, and nine times out of 10 our employees request this set-up over proprietary third-party hardware that is historically quite expensive when compared to Chromebox. As an employee preference and more than 4x cost saver, Chromebox is an ideal solution for on-the-spot or routine team meetings. People love the flexibility to stay connected with their teams, whether through ad hoc chats or planned meetings. We even have a team member named Jordan who is based in Alabama and connects through video Hangout almost all day, every day. We also use Hangouts on mobile to chat on the go. When you’re constantly in transit, like I am, the mobile experience is key.

HubSpot is focused on creating a leading technology platform, and the products we use should reflect this goal. The future of work involves tools that are available on the public Internet — legacy systems with VPNs and private networks require more IT maintenance and cause friction, which just doesn’t cut it for us. We’re constantly prioritizing how we can offer our employees the latest and greatest tech, and Google plays a major role in helping us achieve this.

Norwegian ad agency invents a new creative process with Google Apps for Work

Posted by Christoffer Lorang Dahl, Digital Director, SMFB, Oslo, Norway

Editor's note: Today we hear from Christoffer Lorang Dahl, Digital Director at SMFB, an advertising agency based in Oslo, Norway. In the 14 years since it was founded, SMFB has delivered award-winning campaigns for local and international clients including Geox, Ikea and Statoil. Read how SMFB created a whole new work environment around Google Apps for Work and made its clients, collaborators and 65 staff happier in the process.




It’s hard to be a 21st century creative agency when we’re bogged down with a 20th century-like IT platform. As SMFB’s Digital Director, I work with creatives and account managers to make digital ideas happen. With at least five projects on the go on any given day, my hands are full, but I always make time to help out with IT, too. One year ago, this informal role took up at least three hours of my work week, while the rest of the team collectively lost 10 working hours a day to spam and a calendar system so clunky it was almost unusable. It was time for a change, so we trialled two possible solutions and chose Google. Not only did we see huge potential in Drive, we guessed that staff would be familiar with Gmail and adapt quickly. We were right.

Google Apps solved the core problems we wanted to address. Gmail fixed our issues with spam, and Google Calendar is exactly the synchronised, reliable and easy-to-use calendar we were looking for. Because of its straightforward interface, everyone can use it to book meeting rooms and tell designers which teams to work with on which days. We used to run everything through a server in Sweden, and when it crashed, none of us could work. We’ve never experienced any downtime since switching to Google.

As well as fix the problems we knew we had, Google Apps for Work has rejuvenated our creative process. It’s hard to put someone in an office and tell them to “be creative.” That’s not how creativity works, but it’s exactly what we used to do. A typical day at SMFB used to begin with a briefing from the account director to the creatives. After that, the creatives would head to their offices to come up with ideas, which they would share by late afternoon so that they could get feedback by the next day. Now creatives start every morning with a Hangout, spend the day in a cafe, under the sun or wherever they like, and share their ideas on Docs. The account director and account manager — even the clients — can pitch in on the process, concepts and copy, which constantly evolve. And we never experience the confusion that results from multiple drafts and versions floating around. Film scripts do change, but if the wrong draft is sent to an animator or a director, the consequences can be dire.

Once we have a project concept, we compile a budget together in Sheets and contact external production companies. We handle at least five of these at a time, and they change from one day to the next, but because Drive documents can be shared with anyone, we can send these external companies briefs, handle agreements and manage the whole process on one platform. Anyone can immediately see how a project is progressing by looking it up on Drive — something that’s vital for running campaigns on social media, where every second counts.

I like to help my colleagues, and Google’s simple administration interface makes it easy. When a workmate accidentally deleted crucial files, I retrieved them from Drive, which lets you recover documents from up to 10 users for up to 25 days. And rather than just react, I suggest better ways of doing things — like creating a group email account for a new project, which I can have ready in two minutes. It’s a whole new way of working. So much so, in fact, that I recommended Google Apps for Work to our partner agency, Forsman & Bodenfors. Now they’re on it, too.