Tag Archives: Fitbit

The Check Up: helping people live healthier lives

My years spent caring for patients at the bedside and in the clinic inspired me to find ways to improve health for them and their communities at scale. That passion eventually brought me to Google where I could help solve the world’s most significant health challenges.

I joined the company just weeks before the COVID-19 pandemic unfolded. At the time, most people hadn’t heard of “flattening the curve” or “mRNA vaccines.” But what they did know was that they could turn to Google with their questions. The COVID-19 pandemic strengthened our resolve that Google could and should help everyone, everywhere live a healthier life. It also accelerated our company-wide health efforts.

We embed health into our products to meet people where they are. Our teams apply their expertise and technological strengths and harness the power of partnerships to support our 3Cs – consumers, caregivers and communities around the world.

Today, we’re hosting our second annual Google Health event, The Check Up. Teams from across the company — including Search, YouTube, Fitbit, Care Studio, Health AI, Cloud and Advanced Technologies and Projects team — will share updates about their latest efforts.

Among the areas of progress, I’m delighted at the ways our teams are working to support consumers with helpful information and tools throughout their health journeys.

Making it easier to find and book local care providers in the U.S.

When people have questions about their health, they often start with the internet to find answers. No matter what people are searching for on Google Search, it's our mission to give high-quality information, exactly when it’s needed.

The Search team recently released features to help people navigate the complex healthcare system and make more informed decisions, like finding healthcare providers who take their insurance.

At today's event, Hema Budaraju, who leads our Health and Social Impact work for Search, introduced a feature we’re rolling out that shows the appointment availability for healthcare providers so you can easily book an appointment. Whether you put off your annual check-up, recently moved and need a new doctor, or are looking for a same-day visit to a MinuteClinic at CVS, you might see available appointment dates and times for doctors in your area.

While we’re still in the early stages of rolling this feature out, we’re working with partners, including MinuteClinic at CVS and other scheduling solution providers. We hope to expand features, functionality and our network of partners so we can make it easier for people to get the care they need.

Screenshot of new appointment availability feature

Helping people in Brazil, India and Japan discover local, authoritative health content on YouTube

Of all the information channels people turn to for health information, video can be a helpful and powerful way to help people make informed healthcare decisions. People can watch and listen to experts translate complex medical terms and information into simple language and concepts they easily understand, and they can connect with communities experiencing similar conditions and health challenges.

Dr. Garth Graham talked about YouTube Health’s mission of providing equitable access to authoritative health information that is evidence-based, culturally relevant and engaging. In the past year, YouTube has focused on building partnerships with leading health organizations and public health leaders to increase the volume and visibility of authoritative health content through new features.

Starting this week in Japan, Brazil and India, YouTube is adding health source information panels on videos to provide context that helps viewers identify videos from authoritative sources, and health content shelves that more effectively highlight videos from these sources when people search for specific health topics. These context cues help people easily navigate and evaluate credible health information.

Supporting heart health with Fitbit

In addition to information needs, people use our consumer technologies and tools to support their health and wellness. Fitbit makes it easy and motivating for people to manage their holistic health, from activity and nutrition to sleep and mindfulness. Fitbit co-founder James Park shared how Fitbit believes wearables can have an even greater impact on supporting people with chronic conditions, including heart conditions like atrial fibrillation (AFib).

In 2020, the team launched the Fitbit Heart Study, with nearly half a million people who use Fitbit. The goal was to test our PPG (Photoplethysmography) AFib algorithm, which passively looks at heart rate data, to alert people to signs of an irregular heart rhythm.

We presented the study results at the most recent American Heart Association meeting, showing that the algorithm accurately identified undiagnosed AFib 98% of the time. We’ve submitted our algorithm to the FDA for review. This is one of many ways we’re continuing to make health even more accessible.

Building the future for better health

These updates are only a slice of what we covered at the event. Check out our Health AI blog post and tune into our event to hear more about ways we are advancing better, more equitable health for everyone.

True or false? Busting sleep myths for World Sleep Day

“You need to sleep on your back.”

“No, on your side.”

“Actually, what really matters is your mattress.”

“I thought it was your pillow?”

“Sleeping in short bursts will make you feel more refreshed.”

Everyone has a hot take on how to get the best rest — and Dr. Logan Schneider, M.D., and Dr. Conor Heneghan, PhD, have heard them all. “We all sleep, and we’ve all experienced good sleep and bad sleep — and because of that, most everyone has dabbled in a bit of sleep-related ‘citizen science,’ which has created both reasonable and outlandish theories,” says Logan. Both are part of the Google team that examines how technology can help improve sleep — from tracking how much you’re getting each night to understanding your sleep quality and how to potentially improve it — across Nest and Fitbit.

Since we’re celebrating World Sleep Day later this week, we decided to play a sleep myth-busting edition of true or false with Logan and Conor.

True or False: You need eight hours of sleep.

False. Everyone’s body and sleep needs are different, Logan says. “Basically, you need as much sleep as it takes to not feel…well, sleepy…over the course of your day.” While many recommendations suggest getting at least seven hours of sleep, this is based on what people report — which is often an overestimation of actual sleep. “When looking at objective measures of typical sleep, we tend to see that the actual amount of sleep humans get is around six and a half hours,” Logan says. Ask yourself: Am I waking refreshed? Am I alert without the assistance of caffeine or napping? Am I generally able to perform well mentally and physically? If the answers are “yes,” you’re likely getting enough sleep.”

If you can avoid it, try not to make too large of a difference between your weekday and weekend schedules. Dr. Conor Heneghan

True or False: Sleeping in on weekends can actually make you feel less rested.

True. Sleep sets your body’s internal “clocks” that determine when you should be alert and when you should be asleep. “The main way this clock gets set is by light exposure around the time you wake up,” Logan says. “So, if you’re sleeping well past the time you usually wake up, you’re confusing your body, telling it to adjust to a later time zone.” And this might not feel great when you go back to your normal schedule.

“While tempting to sleep in on the weekends, in general, your body responds best to a consistent bedtime and wake-up time. If you can avoid it, try not to make too large of a difference between your weekday and weekend schedules,” Conor adds.

True or False: Power naps are highly effective.

False…ish. “Various studies have explored the relationship of health and napping, and there have been lots of different results,” says Logan. “But the National Sleep Foundation found that polyphasic, or multi-period sleeping — aka, naps versus sleeping all night — isn’t ideal for most.” Trading naps for nightly sleep won’t benefit most people. That said, napping is a way to avoid hazardous situations when you’re sleepy. “If you need a nap to make it through the day, shorter naps, something like 10 to 20 minutes, tend to be the most restorative without causing consequences for the next primary sleep period.”

Each time your alarm goes off, you’re disrupting your sleep, so any ‘sleep’ you get after hitting snooze isn’t restorative. Dr. Logan Schneider

True or False: My exercise routine and diet impact how well I sleep.

True. “Regular exercise is one of the best things you can do to improve your sleep. Studies have shown that moving during the day can support better sleep quality and minimize anxiety, too,” Conor says.

Sleep can also be impacted by your diet, especially when it comes to alcohol. “While we all enjoy an occasional drink in the evening, on the whole, data shows alcohol too close to bedtime has a negative effect on your sleep. Alcohol might make you fall asleep a little faster, but you’re more likely to get restless throughout the night because it can disrupt your REM sleep, a restorative stage when you're deep in your dreams. If REM is interrupted, it’s common to feel drowsy the next day,” Conor says.

True or False: The snooze button is your friend.

False. It’s best to allow yourself to sleep in until you need to wake up rather than setting an early alarm and snoozing. “Each time your alarm goes off, you’re disrupting your sleep, so any ‘sleep’ you get after hitting snooze isn’t restorative,” Logan says. “It takes a while for your brain to fall back to sleep. By snoozing, you’re breaking up the natural cycles of sleep and keeping your brain in more alert and resulting in lighter sleep, which won’t actually help you feel rested.”

“Consistency is what’s best for sleep,” Conor says. “And hitting snooze can disrupt that consistency, so you won’t feel refreshed.”

Plus, Logan says, you’re tricking your brain into thinking that snoozing feels good, when, in fact, you’re not actually getting more of what you need — refreshing sleep.

Encouraging better diabetes management through wearable technology

The latest insights from Diabetes UK show that over 4.9 million people are currently living with diabetes in the UK, with rates almost doubling in the last 15 years. At the current prevalence rates, the NHS spends around £10 billion on average each year in managing and treating the condition, which will also increase alongside growing rates. However, research consistently shows that combined lifestyle interventions can be effective in reducing the risk of type 2 diabetes by ~50%.

The pandemic has significantly impacted patient access to healthcare and millions of patients with diabetes have been unable to get regular health checks with their healthcare team. With many GP appointments still being held remotely, wearable devices are increasingly being piloted to help people monitor long-term health conditions and, as a result, the value of wearable devices to help people better manage such conditions is becoming increasingly recognised.

Focusing on holistic health

In November, people in the UK and particularly those living with diabetes, will be able to use a new blood glucose logging tool from Fitbit. They will be able to track their glucose levels by manually logging them throughout the day. Users can then view those levels right in the app alongside other metrics from Fitbit such as physical activity, sleep and their logged nutrition, to help better manage their holistic health and wellness all in one place. Within the app, users will be able to set personalized ranges so they can see when they are outside their target range to better identify important changes. They can also receive reminders to log their glucose levels so they can view their trends over time.

Fitbit has a multi-year partnership with Diabetes UK to help raise awareness of the condition and help educate people on the importance of getting to know their body and how it works. This is in order to encourage behavior changes that may help lessen the risk of developing type 2 diabetes and help people to understand and manage their diabetes, in addition to benefiting overall health and wellbeing.

“We want to help empower people with cardiometabolic conditions such as diabetes so they can better manage their health and wellbeing,” says Nicola Maxwell, head of Fitbit Health Solutions in EMEA. “We hope that by making the blood glucose logging feature available through our app, it will help provide accessibility for more people. We are passionate that our work with Diabetes UK will continue to raise awareness for and help improve the health of those living with diabetes.”

Useful tools and technology

The increasing rates of diabetes, coupled with increasing focus on patient self-management, highlights the need for tools and technology to help people with diabetes better manage their condition.

“Often when people are diagnosed with diabetes, they feel overwhelmed and in reality have to spend most of the time self-managing their condition,” says Emma Elvin, Senior Clinical Advisor at Diabetes UK. “By logging their blood glucose levels in the Fitbit app, users can see what types of lifestyle factors affect their diabetes and how their blood sugar fluctuates. Seeing all their trends in one place can help people to gain back control. This can give them a greater sense of control and help them to begin to make small changes to manage their diabetes more effectively.


  • The Blood Glucose feature is not a replacement for medical advice and is not intended to diagnose or treat any medical condition. It is intended to simply help you monitor and keep track of your information. You should talk to your healthcare provider for more guidance on blood glucose management.
  • This feature is rolling out to all UK users, English only in November.

Are we stronger than we give ourselves credit for?

Fitbit is working with Professor Ilona Boniwell as part of paid collaboration to develop insights and guidance on positive psychology. This blog is based on that information as well as the results of a survey conducted by an independent third party, Course5 Intelligence, of general consumers in 12 countries across Europe, Middle East and Africa.

What do you think of when you hear the word strong? An image of a weightlifter, Olympian or someone that can withstand a lot of exertion? Strong, based on its traditional dictionary definition, is a word that evokes images of physical fitness and being ‘tough.’ However, perceptions of the word are shifting as more people prioritize inner strength and self care. Here at Fitbit, we think the last 19 months in particular has shown how a holistic approach to health, prioritizing both our mental and physical well-being, can help us feel strong in uncertain times.

In a recent survey conducted by Course5 Intelligence on behalf of Fitbit in August 2021 of more than 13,000 people in France, Germany, Ireland, Italy, Netherlands, Norway, Poland, South Africa, Spain, Sweden, UAE and the UK1, one in ten people surveyed believe the traditional, or dictionary definition, concept of ‘strength’ as being physically strong. 46% of those surveyed recognize that the definition of true strength is a combination of mental and physical traits while 39% of respondents define it as the ability to deal with the stresses and challenges that life can present us with. So how can we lean into our inner strength to enhance our lives? Strength looks different for everyone and most of the time we can easily define someone else who we perceive as strong — but don't necessarily think of ourselves as strong based on our own personal definition of it.

This tendency to overlook our own strengths is reflected in our survey whereby 68% of respondents cited someone other than themselves when asked to name the strongest person they know, and instead naming a parent (20%), friend (10%) or spouse (10%). Though it’s great to recognize other people in our lives as strong individuals, honing in on our own strength and flexing it can help shift one's mindset.

What makes you feel strong?

Positive Psychologist, Professor. Ilona Boniwell who teaches positive leadership at l’Ecole Centrale Paris and HEC Business School, states: “If something doesn’t feel right people automatically look for what is wrong, what am I not doing right. I encourage people to think differently. Instead, look at what is working for you — when do you feel stronger? - and focus on that to affect any changes you want to make. A shift in mindset and strengthening your self-belief will help build resilience that will help you better cope with daily stressors and challenges — which is something we all face.”

When it comes to how people build mental strength to feel ready to take on each day, sleep comes out on top with 66% of people surveyed saying a good night’s rest helps them feel strong. Physical exercise came second for 52% of those surveyed, while the mindful activity of setting goals came third with 32% of people.

Tools to improve mental well-being

“The idea of ‘self-care’ is much more than a buzzword, it is a continuous practice and, like strength, it doesn't mean the same thing to everyone. Mental strength is increasingly recognized as a major part of our overall health, but it takes time to nurture. Fitbit can help support your self-care practices with over 300 sleep and meditation relaxation session in Fitbit Premium2, including content from Calm, the #1 App for Sleep and Meditation3 and Deepak Chopra, M.D., Pioneer of Integrative Medicine, and Founder of The Chopra Foundation and Chopra Global, whose exclusive Mindful Method sessions are designed to help improve your emotional well-being,” Joanne Savage, Marketing Director in EMEA, Fitbit at Google.

So, more people are checking in with themselves, but what about how we speak to ourselves? Much of self-talk depends on your personality. In the survey, the findings show that men are more likely to engage in a more positive internal dialogue (42%) or what’s known as ‘positive self-talk’ compared to 33% of women. Alongside gender discrepancies, there were also differences in generations as well. According to the findings, when it comes to discussing mental resilience, 71% of those aged 25-44 were more likely to feel comfortable talking about their mental and physical strength with friends, family members or colleagues, as opposed to 67% of those aged 18 – 25.

“This is a strength in itself, recognizing how important it is to talk, to share how we are feeling with others,” said Professor Boniwell. “If you take time to focus on the positive aspects of your daily experiences you will begin to recognize just how strong you are. Before going to bed every night, think back over your day and remember three good things that happened - things that went well, that you succeeded in, enjoyed or were grateful for. This is more important than you think — appreciation helps you realize what you have accomplished, which, in turn, fuels your self-belief.”

As people move towards a more holistic approach to health, our recent survey shows that sleep and exercise are a top priority in feeling mentally stronger. To build on this, Professor Boniwell’s advice in shifting our mindset can help build resilience and therefore our coping skills with the inevitable daily challenges that arise. Fitbit can support your goals to help feel stronger through the community and tools which can help with your sleep, mindfulness and activity. Visit www.fitbit.com for more inspiration.

Professor Boniwell is one of the European leaders in Positive Psychology, having founded and led the first Masters Degree in Applied Positive Psychology at the University of East London. Today, she leads the International MSc in Applied Positive Psychology (I-MAPP) at Anglia Ruskin University and teaches Positive Management at l’Ecole Centrale Paris and HEC Business School, and consults around the world as a director of Positran. Her main teaching expertise lies in the areas of Positive Psychology and Positive Psychology applications.


1 A survey by Course5 Intelligence conducted on behalf of Fitbit in August 2021 of 13,053 adults in 12 countries across Europe, Middle East and Africa. (UK, Ireland, France, Germany, Italy, Spain, Netherlands, Norway, Sweden, Poland, South Africa, and UAE). The participants are a representative sample as selected by Course5 Intelligence.

2 Fitbit Premium is only available in select languages. Content & features subject to change. Access these services in the Fitbit app. Fitbit app is only available for compatible Android and iOS devices. Internet connection required for use.

3 Calmcontent is only available in English, Spanish, Portuguese, French, German, Japanese, and Korean.

HLTH: Building on our commitments in health

Tonight kicked off the HLTH event in Boston that brings together leaders across health to discuss healthcare's most pressing problems and how we can tackle them to improve care delivery and outcomes.

Over the past two years, the pandemic shined a light on the importance of our collective health — and the role the private sector, payers, healthcare delivery organizations, governments and public health play in keeping communities healthy. For us at Google, we saw Search, Maps and YouTube become critical ways for people to learn about COVID-19. So we partnered with public health organizations to provide information that helped people stay safe, find testing and get vaccinated. In addition, we provided healthcare organizations, researchers and non-profits with tools, data and resources to support pandemic response and research efforts.

As I mentioned on the opening night of HLTH, Google Health is our company-wide effort to help billions of people be healthier by leaning on our strengths: organizing information and developing innovative technology. Beyond the pandemic, we have an opportunity to continue helping people to address health more holistically through the Google products they use every day and equipping healthcare teams with tools and solutions that help them improve care.

Throughout the conference, leaders from Google Health will share more about the work we’re doing and the partnerships needed across the health industry to improve health outcomes.

Meeting people in their everyday moments and empowering them to be healthier

People are increasingly turning to technology to manage their daily health and wellbeing — from using wearables and apps to track fitness goals, to researching conditions and building community around those with similar health experiences. At Google, we’re working to connect people with accurate, timely and actionable information and tools that can help them manage their health and achieve their goals.

On Monday, Dr. Garth Graham, who leads healthcare and public health partnerships for YouTube, will join the panel “Impactful Health Information Sharing” to discuss video as a powerful medium to connect people with engaging and high-quality health information. YouTube has been working closely with organizations, like the American College of Physicians, the National Alliance on Mental Illness and Mass General Brigham, to increase authoritative video content.

On Tuesday, Fitbit’s Dr. John Moore will join a panel on “The Next Generation of Health Consumers” focusing on how tools and technologies can help people take charge of their health and wellness between doctors’ visits — especially for younger generations. Regardless of age, there’s a huge opportunity for products like Fitbit to deliver daily, actionable insights into issues that can have a huge impact on overall health, like fitness, stress and sleep.

Helping health systems unlock the potential of healthcare data

Across Google Health, we’re building solutions and tools to help unlock the potential of healthcare data and transform care delivery. Care Studio, for example, helps clinicians at the point of care by bringing together patient information from different EHR systems into an integrated view. We’ve been piloting this tool at select hospital sites in the U.S. and soon clinicians in the pilot will have access to the Care Studio Mobile app so they can quickly access the critical patient information they need, wherever they are — whether that’s bedside, at clinic or in a hospital corridor.

In addition to Care Studio, we’re developing solutions that will bring greater interoperability to healthcare data, helping organizations deliver better care. Hear more from Aashima Gupta, Google Cloud’s global head of healthcare solutions, at HLTH in two sessions. On Monday, October 18, Aashima will discuss how digital strategies can reboot healthcare operations, and on Tuesday, October 19 she will join the panel “Turning of the Data Tides” to discuss different approaches to data interoperability and patient access to health records.

Building for everyone

Where people live, work and learn can greatly impact their experience with health. Behind many of our products and initiatives are industry experts and leaders who are making sure we build for everyone, and create an inclusive environment for that work to take place. During the Women at HLTH Luncheon on Tuesday, Dr. Ivor Horn, our Director of Health Equity, will share her career journey rooted in advocacy, entrepreneurship and activism.

From our early days as a company, Google has sought to improve the lives of as many people as possible. Helping people live healthier lives is one of the most impactful ways we can do that. It will take more than a single feature, product or initiative to improve health outcomes for everyone. If we work together across the healthcare industry and embed health into all our work, we can make the greatest impact.

For more information about speakers at HLTH, check out the full agenda.

These researchers are driving health equity with Fitbit

Under-resourced communities across the country have long faced disparities in health due to structural and long-standing inequities. Unfortunately, the pandemic has further widened many of these gaps.

Still, health equity research in digital health remains limited. To help address these issues, we announced the Fitbit Health Equity Research Initiative earlier this year to help support underrepresented researchers who are early in their careers and working to address health disparities in communities.

Over the past decade, researchers have used Fitbit devicesin over 900 health studies, in areas like diabetes, heart disease, oncology, mental health, infectious disease and more. Today, we’re awarding six researchers more than a total of $300,000 in Fitbit devices and services to support their research projects. Additionally, Fitbit’s long-time partner, Fitabase, will provide all projects with access to their data management platform to help researchers maximize study participation and analysis.

Learn more about the awardees and their research:

A photo of Sherilyn Francis of Georgia Tech

Improving postpartum care for rural black women

Black women in the U.S. are two to three times more likely to die from pregnancy or childbirth when compared to their white counterparts. And in Georgia, the disparities are more pronounced among rural populations. “As Black women who reside in Georgia, we’re more likely to die simply by becoming pregnant,” shares Sherilyn Francis, a PhD student in Georgia Tech’s Human-Centered Computing program. Her research aims to improve postpartum care for rural Black mothers through a culturally informed mobile health intervention. As part of the study, participants will receive a Fitbit Sense smartwatch and Fitbit Aria Air scale. By combining insight into physical activity, heart rate, sleep, weight and nutritional data with health outcomes, Sherilyn and her colleagues hope to shed light on ways to reduce the risk of severe maternal morbidity for Black mothers.

A photo of Jessee Dietch of Oregon State University

A look at sleep health in transgender youth

Transgender youth (ages 14-19) are at elevated risk for poor sleep health and associated physical and mental health outcomes. However, there’s no research to date that examines how medical transition and the use of gender-affirming hormone therapy impact sleep health. Jessee Dietch, PhD, who is an assistant professor of psychology at Oregon State University, will analyze participants’ sleep using a Fitbit Charge 5. The hope is that the findings will highlight potential points for sleep health intervention that could lead to improved wellbeing for a community that is already at an elevated risk for poor health outcomes.

A photo of  Rony F. Santiago of Sansum Diabetes Research Institute

Preventing the progression of type 2 diabetes in Latino adults

The causes and complications of type 2 diabetes (T2D) disproportionately impact Latinos. Motivated by personal experiences, Rony F. Santiago, MA, is an early-career researcher at Sansum Diabetes Research Institute and manages T2D programs that support the Santa Barbara community. Rony and his team, in collaboration with researchers at Texas A&M University, aim to recruit healthy Latino participants and those with pre-diabetes or T2D who will each receive a continuous glucose monitor and a Fitbit Sense smartwatch. They hope to analyze physical activity, nutrition tracking and sleep patterns to better understand the impact these behaviors can have on blood sugar and the potential to improve health outcomes, including the progression from pre-diabetes to T2D.

A photo of Toluwalase Ajayi of Scripps Research

Investigating how systemic racism impacts maternal and fetal health

Black and Hispanic pregnant people experience higher rates of pregnancy-related mortality in comparison to their non-Hispanic white counterparts. And Black infants are twice as likely to die within their first year of life in comparison to white infants. Toluwalase Ajayi, MD, pediatrician, palliative care physician and clinical researcher at Scripps Research is the principal researcher for this study, PowerMom FIRST, which is part of her larger research study PowerMom. PowerMom FIRST aims to answer questions about how systemic racism and discrimination may have a negative impact on maternal and fetal health in these vulnerable populations. In this study, 500 Black and Hispanic mothers will receive a Fitbit Luxe tracker and Aria Air scale. Researchers will assess participant survey data for health inequities, disproportionate health outcomes, disparities in quality of care, and other factors that may influence maternal health alongside biometric data from Fitbit devices. Data, like sleep and heart rate, will help researchers better understand the impact that systemic racism experienced by Black and Hispanic pregnant people may have on their health.

A photo of Susan Ramsundarsingh of SKY Schools

Building healthy habits in adolescents facing health disparities

Experiences of trauma, such as the COVID-19 pandemic and social inequity, are linked to poor health habits among marginalized student populations. Although there is a known relationship between unhealthy habits such as physical inactivity, poor nutrition, and socioeconomic status, there is little clarity on effective interventions. Susan Ramsundarsingh, PhD is the National Director of Research at SKY Schools, which develops evidence-based programs aimed at increasing the wellbeing and academic performance of under-resourced students. In this study, researchers will pair Fitbit Inspire 2 devices with the SKY School program, which teaches children social-emotional skills and resilience to improve health and wellbeing through tools like breathing techniques. Six hundred adolescent students will be assigned to three groups to measure the impact of the interventions on heart rate, sleep and physical activity during the 2021-22 school year.

A photo of Victoria Bandera of UCHealth

Reducing cardiovascular disease risk factors in Hispanic families in Colorado

Hispanics have a disproportionately higher prevalence of cardiovascular disease risk factors relative to non-Hispanic whites, as well as higher rates of modifiable risk factors such as diabetes and hypertension. Victoria Bandera, M.S. is an exercise physiologist and early career researcher at UCHealth Healthy Hearts in Loveland, Colo., whose research aims to combat health inequities that impact the Hispanic community. Participants enrolled in the Healthy Hearts Family Program will receive a Fitbit Charge 5 and take part in a 6-month program that includes an educational series on cardiovascular disease risks, healthy behaviors and health screenings. Researchers will encourage participants, ages 13 and older, to use their new Fitbit device to monitor and modify their health behaviors, such as eating habits and physical activity. They will then analyze changes in physical activity levels, body composition and biometric variables to assess the impact of the Healthy Hearts Family Program.

For the past 14 years at Fitbit, our mission has been to help everyone around the world live active, healthier lives, and along with Google, we’re committed to using tech to improve health equity. We hope the Fitbit Health Equity Research Initiative will continue to encourage wearable research and generate new evidence and methods for addressing health disparities.

Fitbit Premium launches StrongWill with Will Smith

Will Smith recently joined the Fitbit family and made his public commitment to improve every aspect of his health and wellness. The rapper and actor is creating and curating a Fitbit Premium-exclusive collection of whole-health guidance. Six sweat-inducing, endorphin-boosting workouts and mindfulness sessions in the Will Smith: StrongWill curriculum are now available. From room-shaking workouts to smooth stress-relief techniques, Premium members can now virtually work with Will and his trainers to get their minds and bodies strong. And yes, Big Will-isms do abound!

Premium gets a lot more fresh

Fitbit is inviting you to join in prioritizing your holistic health -- from physical fitness to better sleep habits and maintaining mental wellness. Will’s own drive to get in the best shape of his life was inspired by a desire to improve his overall wellbeing, and the StrongWill collection focuses on both the physical and mental aspects of strength

As he mentioned on social media, “I spent countless days grazing on snacks and didn’t feel my best physically. I love my body, so I want to get my overall health and wellness back on track. To me, being in the ‘best shape of my life’ really means taking better care of my body.”

No matter where you’re at in your wellness pursuit, the hardest part is getting started. Fitbit and Will are helping Premium users to reach goals with an approachable curriculum that fits into your life, enhances your routine and brings calorie-burning moves, form modifications, guided mindfulness and plenty of jokes from Will to keep the energy levels high.

Get motivated with Will’s trainers and join in a variety of guided sessions, exclusively within Fitbit Premium – no equipment or gym required:

  • Bodyweight Strength: Will Smith is no stranger to lifting weights, but sometimes even the Fresh Prince can’t make it to the gym. Join trainer Roz the Diva to learn strength building techniques you can do without much equipment and explore one of Will’s favorite exercises.
  • Core Challenge: To achieve the freshest fitness goals, start with your core, since that’s where peak performance is “born and raised.” Join trainer Jahdy to explore Will’s favorite techniques to strengthen, engage and stretch your core.
  • Find Your Center: Will Smith always makes this clear: when training your body, it’s just as important to train your mind. Join trainer Faith Hunter on a mindful look inward to hone your mental fitness with deep breathing exercises and meditation.
  • Mobility Flow Yoga: Yoga has been key to Will’s fitness success. Follow trainer Hiro Landazuri through a progressive mobility yoga flow to work your dexterity, flexibility and stability. Namaste!
  • Let’s Go Cardio!: In this workout, trainer Maya Monza takes you from warmup, through 10 cardio-intensive exercises, to cool down without skipping a beat. Have some water and a towel ready, because elevating your heart rate and breaking a sweat is what it’s all about. Like Will says, “Let’s turn this furnace on!”
  • Upper Body HIIT: The faster the better: Trainer Bianca G delivers a high-energy, high intensity interval training workout focused on the upper body and core to burn calories, gain endurance and build muscle fast.

While he has been working on his wellness, Will is beginning to wear Fitbit’s newest and most advanced tracker, Charge 5, which complements his regimen, reminds him to keep moving and also helps him to manage stress and his mental wellbeing.

Will Smith does bicep curls with two dumbbells in a gym, wearing a white t-shirt and black shorts.

Finishing “strong”

As we enter the last stretch of 2021, we all want to finish strong and establish better habits for the new year -- but what does that truly mean? Being strong looks different for everybody, whether strong in body, mind or heart. Take it from Will. “I’ve really come to understand that strength is so much more than a physical ability, it’s mental and emotional too,” Will says. “It’s not just about how many abs you have or how big your biceps are, but can you push yourself to try new things, get better at the work you’re already doing and stick with it? That requires a different kind of strength.”

You don’t have to do it alone -- grab a friend, family member or neighbor, just as Will’s community has been sharing their own inspiring stories with him.

You can peek into the strides Will is making to round out the year with better health in YouTube Originals’ new unscripted series, “Best Shape of My Life,” premiering Monday, November 8 on his YouTube channel. This emotionally packed five-day event from Westbrook Media peels back the curtain on what makes Will Smith truly tick as he is pushed to his limits and questions the very behaviors that have led to his success -- and ultimately it’s on this search where his healing can begin.

Also in November, Fitbit is sponsoring the five-city tour of Will’s memoir, “Will,” in support of his path toward wellness and the many “steps” that go into an international book tour. The “Will” memoir shines a light on his path to understanding where outer success, inner happiness and human connection are aligned.

Follow Fitbit on social for more updates on Will’s wellness efforts and stay tuned for more StrongWill collections coming to Fitbit Premium in 2022 for truly “fresh” ways to continue growing stronger.

For more inspiration and guidance about fitness, nutrition, health and wellness, read more on the Fitbit blog.

Fitbit and Will Smith team up to put health first

Actor, producer, and musician, Will Smith, is joining the Fitbit family as our newest ambassador. As part of the strategic partnership, Fitbit and Will have teamed up to create exclusive content across social, Fitbit Premium, and the upcoming YouTube Originals docuseries, “Best Shape of My Life.” 

Will Smith resting between sets while sitting on a gym weight bench, wearing Fitbit Charge 4.

A premium focus

To help you rebuild and redefine your routine, Fitbit and Will Smith are partnering to develop exclusive content within Fitbit Premium, which will feature a variety of health and wellness programs that focus on both physical and mental aspects of strength that define better health today. Through video sessions featuring Will and his training team, Premium members can join along this journey through workouts, mindfulness sessions and more with everything from HIIT and strength training, to yoga and meditation. 

The first session, launching on September 27, is designed to set the tone for your day with an inspiring and approachable workout with Will and his trainers. Not only will this content offer a peek into Will’s own journey, but they conveniently fit into your daily routine – anytime and anywhere. The program will expand over the coming months and joins the library of more than 500 workouts and mindfulness sessions already available to Premium members.

Will Smith wearing Fitbit Charge 4, green shorts, a green shirt and camouflage leggings, takes a boxing stance in the sand dunes.

Get in the "Best Shape of Your Life"

Over the past year, Will, like many of us, struggled with the lack of a regular routine, including his very public admission that he was in the “worst shape of (his) life.” Now as he’s rebuilding his regimen, he’s documented his personal journey and progress along the way. As a Fitbit user, Will has recently been using Charge 4 to help him get in better shape and redefine his health and wellness goals, tracking everything from his calories burned, activity and exercise, and daily steps counted.

Debuting later this fall on his YouTube Channel, the six-part YouTube Originals docuseries, "Best Shape Of My Life," produced by Westbrook Media, will chronicle Will's journey as he challenges himself to improve every aspect of his health and wellness, teaming up with special guests along the way. Throughout the series, he’ll be using Fitbit to help him as he redefines his health and wellness goals, tracking everything from his calories burned, activity and exercise, and daily steps count, while also finding more time for mindfulness and improving his sleep.

Fitbit will be featured throughout his journey, so stay tuned to learn more and keep an eye out for how he’s using all the great new holistic health tools on his new Charge 5as well.

Will Smith running on a track, wearing green running shorts and shirt, and Fitbit Charge 4.

You can join in on Will’s journey to better health with a Fitbit Premium membership, and be sure to follow Fitbit for even more behind-the-scenes looks in the coming months.

Rebuild stronger with Fitbit Premium and Daily Readiness

At Fitbit, the way we think about fitness has evolved and expanded beyond mere physical strength. Today, many of us are far more eager to understand our wellness holistically, versus how many burpees we can do in a minute or comparing how much weight we can bench press. Sure, being physically strong is one depiction of strength, but this past year in particular has taught us that we need to be strong in other areas as well. Taking care of ourselves means knowing when to push ourselves to go to the next level, while also having the strength to know when to rest. 


With this in mind, we will soon be launching several new features and tools in Fitbit Premium,1 along with the advanced insights and personalized, actionable guidance you already receive as a member, to help you reach your holistic health goals. When paired with any Fitbit device, including our new Charge 5, you’ll get a deeper analysis of your data to help you workout smarter, manage your stress, sleep better and eat well. 


Coming soon to Premium is our new Daily Readiness Score, which will use insights from your body via your Fitbit device, including your activity, heart rate variability (HRV) and recent sleep, to help you assess when you’re ready to push yourself physically — in other words, if you should workout or prioritize recovery.2 By wearing your Fitbit device daily (including while you sleep), you’ll receive a personalized score each morning along with details on what impacted it, with suggestions like a recommended activity level and Premium content to help you make the best decisions for your body and make your workouts more efficient. 


Daily Readiness is built on research that proves taking time to recover can generate stronger results in the long run versus pushing yourself all the time. Pushing yourself too hard could lead to overtraining or injury and can impact your mood, sleep, appetite and weight. Over time, the guidance you will get can help you build a smarter routine that is more in tune with your body. Daily Readiness will be available in the Fitbit app for Premium members with Fitbit Sense, Versa 3, Versa 2, Charge 5, Luxe and Inspire 2 devices.

Fitbit Premium’s Daily Readiness app experience showcasing what users will see in their Today screen, on a good readiness day and a week-over-week view.

How Daily Readiness Score works

These three components are measured against your baseline, and will continue to adapt and become more personalized overtime as your fitness level changes:


Activity (fitness-fatigue):By tracking your heart rate 24/7 from your wrist, we measure the impact of daily activity on your body. Every effort counts – from running a 10K to chasing after your kids. Depending on how hard you pushed yourself recently, your activity level will fluctuate and personalize your score based on your normal exertion levels. An intense boot camp session might be a challenge for you, but a relatively easy outing for someone else. To make the most of your experience, we recommend getting at least 30 minutes of Active Zone Minutes (AZM) with activities that get your heart rate up, three times a week. 


HRV:Calculated during your deep sleep, HRV is a great measure of recovery. A higher HRV is better, meaning your body can easily transition from rest to activity, and back. Sometimes stress, overexertion or onset of an illness can lower your HRV and impact your readiness to exercise.


Sleep:Poor sleep over a few nights can make you feel fatigued today, since sleep has a cumulative effect on your body. That is why we factor in your sleep over the past several nights, not just the previous night.


A high score means your body is ready for action, while a low score indicates you should prioritize recovery. We optimize our algorithm to promote fitness improvement while minimizing fatigue. Your score is also accompanied by suggestions and associated Premium content — all in one place, delivered at the start of each day, just for you.

Work out smarter 

Depending on what your fitness goals are and what your body needs, as a Premium member you get access to more than 200 audio and video workouts that you can play on your phone or play to your TV at anytime, anywhere — from certified trainers and popular brands like Aaptiv, barre3,Daily Burn, obé, Physique 57andPOPSUGAR


On days when you get a high Daily Readiness Score, we will help motivate you to seize the day with a personalized AZM target paired with suggested Premium workouts. We are adding 25 new high-energy workouts from premier global fitness brand LES MILLS to our library to provide even more options for these days. Popularized in more than 21,000 gyms around the globe, LES MILLS is synonymous with high-energy and science-backed programs that can help you maximize results, presented by some of the world’s leading instructors. Workouts like BODYPUMP, BODYATTACK, BODYCOMBAT and more will transport you into a group workout and can help you get your heart pumping to meet your daily target.
Fitbit Premium’s Daily Readiness app experience, showcasing what you may see with a High Readiness Score to guide you to action for an “All Out” day.

Guidance to help you manage stress 

But it’s not just about being physically fit: Mental strength is a major component of overall health. Get more out of our Stress Management Score by seeing a breakdown of how your responsiveness, exertion balance and sleep patterns impact your physiological stress and overall health, along with more than 300 mindfulness sessions from wellness experts Aaptiv, Aura, Breethe, Mindful Method by Deepak Chopra and Ten Percent Happier to help you take control of your emotional and physical health. 


To further support your wellness and mental health, we are also partnering with Calm, the #1 App for Sleep, Meditation and Relaxation, which will soon provide Premium members with access to 30 pieces of Calm content in seven languages.3 Charge 5 and Sense users can start an EDA Scan on-wrist simultaneously when completing a mindfulness session in the Fitbit app to see how their heart rate and electrodermal activity changes and impacted their stress responses. Plus, Calm and any mindfulness session completed in the Fitbit app will count towards your weekly mindfulness goal. 


All of this content can help support you on days when you have a low Daily Readiness Score. We will guide you to rest and rejuvenate with dynamic recommendations, ranging from active recovery sessions like yoga or stretching, to rest and relaxation ideas like meditation or mindfulness from our expansive Premium content library. 

Demonstration of a low readiness score in Fitbit Premium’s Daily Readiness  app experience. You may see a low score due to your activity, sleep or HRV, and will receive guidance on how to recover on low score days.

As a Premium member, you will be able to use Daily Readiness along with our Stress Management and Sleep scores for  a holistic look at your health and wellness each day. Daily Readiness will serve as a powerful complement, whether you’re a fitness enthusiast looking to optimize your workouts, or you need a little extra motivation to push harder and achieve your best. By taking the time to recover instead of working out hard all the time, you can enhance your fitness while reducing your risk of injury over time. 


To help you understand your body’s signs of stress, your Stress Management Score will help you gauge if you can better handle stress and take on more challenges, or if you should take it easy and recharge. Meanwhile, your Sleep Score can help you better understand your sleep quality and how you might improve. Premium uplevels your Fitbit experience by helping you better understand your readiness to exercise, how your body responds to stress, and your sleep patterns, all with additional guidance and insights to help you achieve your health, fitness and wellness goals.  


Daily Readiness will be available soon in 18 languages to Premium members globally with compatible devices  in the Fitbit app. LES MILLS workouts are available today to all Premium users, with Calm content becoming available next month.

[1] Premium content and features may change. Content may be in English only.

[2] Daily Readiness is coming soon and requires a Fitbit Premium membership. Premium content recommendations are not available in all locales and may be in English only.

[3] Up to 30 pieces of Calm content available in English, French, German, Japanese, Korean, Portuguese and Spanish only.

Fitbit Charge 5: Redefining strength

This past year we’ve endured sickness, loss, increased stress and changes with sleep, diet and exercise. As a result, we’ve been forced to become stronger and more resilient. But strength has taken on a new meaning for most, and being strong in today’s world is more than what we can lift or how fast we can run. It’s also what the mind and body can handle. 


As our approach to strength evolves, we’re introducing Fitbit Charge 5, our most advanced health and fitness tracker, to help keep a pulse on your fitness, stress, heart health, sleep and overall wellbeing – all in a thinner, sleek design. With a brighter, color touchscreen and up to seven days of battery life (varies with use), Charge 5 delivers the convenience features you need to focus on what’s most important.


And, with six months of Fitbit Premium included,1you’ll get deeper insights, actionable guidance and a range of more than 500 workouts,  mindfulness and nutrition sessions to empower you to do what’s best for your body each day. 

Two young men wearing athletic clothes playing basketball on a court wearing Fitbit Charge 5 trackers.

Sweat the smart way

With Fitbit Premium’s new Daily Readiness experience, coming soon to Charge 5, as well as Sense, Versa 3, Versa 2, Luxe and Inspire 2 devices, you can understand if your body is ready for a  workout or if you should prioritize recovery instead. Each morning, you’ll receive a score based on your fitness fatigue (activity), heart rate variability (HRV) and recent sleep. You’ll also get an analysis of what impacted your score, and suggestions like a recommended target Active Zone Minutes goal, along with Premium content to help you make the best decisions for your body. Charge 5 also includes built-in GPS, 20 exercise modes, automatic exercise recognition and an estimate of your V02 max. Plus, with Premium, you can access more than 200 workouts from certified trainers and popular brands like Daily Burn, barre3, obé and new high energy workouts from LES MILLS.

Reduce your stress and relax your mind

During 2020, a record-high 40% of adults said they experienced a lot of stress. To help you better manage stress, Charge 5 is our first tracker to include an EDA sensor, which measures your body's response to stress through tiny changes in the sweat glands on your fingers. We first launched EDA last fall with Fitbit Sense and have found 70% of users reduced their heart rate during a two-minute EDA Scan session, showing these tools can help reduce stress.


With Charge 5 you also get a Stress Management Score in the Fitbit app, so you can see each morning if you’re mentally ready to take on more challenges, or if you need to recharge. With Premium, you get access to more than 300 meditation and mindfulness sessions from brands and experts, like Ten Percent Happier and Mindful Method by Deepak Chopra to help you manage your stress. We are also announcing a partnership with Calm, the #1 App for Sleep, Meditation and Relaxation, which will soon provide Premium members with access to Calm content.3

Fitbit Charge 5’s advanced health and fitness tracker with on-device animation demonstrating the user interface.

Deep dive into your holistic health 

We’re also helping you prioritize your heart health. Atrial fibrillation (AFib) is the world’s most common heart rhythm condition, and since launching the ECG app on Sense, users have taken more than four million assessments. The ECG app will be available soon on Charge 5,4 bringing a critical tool to more people at a more approachable price. Charge 5 also tracks your heart rate 24/7 and provides notifications when you are above or below your personal ranges, and while many factors can affect your heart rate, a high or low heart rate may be an indication of a heart condition that requires medical attention. 


In addition to managing your heart health, Charge 5 provides a holistic view of other key wellness metrics via the Health Metrics dashboard in the Fitbit app, including breathing rate, skin temperature variation and SpO2.5 With Premium, you can also track long-term trends and personal ranges.


And because sleep is also critical to your wellbeing, you’ll continue to receive industry-leading sleep tools like daily Sleep Score, Sleep Stages and SmartWake alarms. Premium members also receive a deeper analysis and guidance to improve sleep quality. 

Designed for convenience, performance and comfort

Beyond health and wellness support, Charge 5 delivers the convenience features you need. With the swipe of a finger, view your stats, make contactless payments, receive/send notifications from/to your smartphone (quick replies with Android only), and choose from 20 colorful clock faces to customize what information you want to see most. 

Ten percent thinner than its predecessor, Charge 5 has an aerodynamic design and is optimized for performance and engineered for a seamless fit. With a new AMOLED color display, Charge 5 is our first tracker with an always-on display option for added convenience to see your stats or while training. The display is also two-times brighter than its predecessor making it easy to see your stats on sunny days. You can also switch up your look at any time, choosing from lightweight silicone infinity bands, breathable sport bands, plush nylon hook and loop bands. and hand-crafted premium Horween leather bands. 

Charge 5 is available for $179.95 (USD), which includes a six-month Premium membership (for new or returning customers). Beginning today, pre-order Charge 5 online at Fitbit.com and select global retailers, with worldwide availability this fall. 

[1] For new and returning Premium members only. T&Cs apply. Premium content may not be available in all locales and may be in English only. 

[2] Based on aggregated and anonymous global data from 10,000 Fitbit Sense users who were 18+ from Dec. 2020 - Jan. 2021.

[3] Calm content only available in English, Spanish, Portuguese, French, German, Japanese, and Korean.

[4] The Fitbit ECG app will be available soon on Charge 5 in select countries. Not intended for use by people under 22 years old. See fitbit.com/ecg for additional details.

[5] The Health Metrics dashboard is not available in select markets and not intended for medical purposes.