Tag Archives: adwords_CampaignService

Upgrade to AdWords Universal App campaigns from mobile app install campaigns before October 16th

What’s changing?
On August 14th, we announced that AdWords users should start migrating their mobile app install campaigns to Universal App campaigns (UACs). Starting on October 16, 2017, all requests to create new mobile app install campaigns will fail, and all requests to add ads and ad groups to these existing campaigns will fail with an ADD_OP_NOT_PERMITTED error. Edits to these existing campaigns will still be allowed. Starting on November 14, 2017, these mobile app install campaigns will be deleted and will stop serving. Reporting stats for these campaigns will still be available. Mobile app engagement campaigns will not be affected.

Why is this happening?
If you want to learn more about these changes, check out our Propel your mobile app growth with Universal App campaigns announcement.

What should I do?
To avoid errors when managing your mobile app campaigns, here’s what you need to do by October 16th:
  • Modify your code to enable the creation of Universal App campaigns. Check out our guide on creating Universal App campaigns, which includes code samples in all client library languages.
  • Disable the creation of mobile app install campaigns and adding ad groups or ads in these campaigns. Edits will still be allowed.
To keep your ads serving beyond November 14th:
  • Search for all campaigns in your accounts that have campaign status ENABLED or PAUSED with advertisingChannelSubType DISPLAY_MOBILE_APP or SEARCH_MOBILE_APP. After November 14th, these campaigns will have a status of REMOVED because they will be deleted automatically by the AdWords system.
  • Create a new Universal App campaign to replace each campaign you find.
  • Once that Universal App campaign is online and serving, remove the mobile app install campaign.
Where can I learn more?
Here are a few resources to get you started: If you have questions while you’re upgrading, please reach out to us on the AdWords API forum.

Changes Required for Creating New Campaigns in the AdWords API v201402

With v201402 of the AdWords API, it is now necessary to set the advertisingChannelType when you create a new Campaign. As part of this change, the networkSetting attribute is now used to define in more detail where you want your ads to appear.

All newly created campaigns, or campaigns that are switched into targeting both Search and Display using v201402, will automatically be SNDS campaigns. This behavior is the same as you will see in the AdWords User Interface, bringing that and the API into closer alignment. Existing applications are unaffected. As we continue to invest in Search Network with Display Select (SNDS) and see strong adoption from advertisers, we will over time be upgrading Search & Display Network campaigns to Search Network with Display Select.

With the introduction of both SNDS and Shopping campaigns, the new advertisingChannelType field allows you to state which kind of Campaign you're building. The field is an enumeration, which can be set to:
  • SEARCH, for the Search Network, including (for campaigns created with older API releases) Search and Display hybrids, and now SNDS campaigns;
  • DISPLAY, for the Google Display Network only;
  • SHOPPING, for Shopping campaigns serving Product Listing Ads on Google and Google Shopping.
Note that an UNKNOWN value can be returned if the value set isn't supported by the called version of the API. This covers situations where new options are added in newer releases.

This table specifies the only valid combinations of parameters for newly created campaigns on the networks that you intend to target.

Networks Targeted by the settings on the right
Enabled networkSettings
Search Network
Search Networks only
Search Network with Display Select
true or unspecified
Search & Content networks
Display only
false or unspecified
Content Network only
Shopping only
false or unspecified
Search Network only

Any parameter combination other than the above when creating a new campaign or making targeting changes to existing campaigns will be rejected with an OPERATION_NOT_PERMITTED_FOR_CAMPAIGN_TYPE error.

While you can no longer create Search & Display Network campaigns, existing campaigns of this type will remain unchanged. You can identify them by their displaySelect attribute being false, while both the Search and Content Networks are enabled. These campaigns should be migrated to SNDS by setting displaySelect to true.

The advertiserChannelType and isDisplaySelect fields are also present in reporting, so you can see how your Campaigns are configured.

If you have any questions about this change or the AdWords API in general, you can post them on our developer forum. You can also follow our Google+ page for updates about the AdWords API.