What’s changing?
On August 14th, we announced that AdWords users should start migrating their mobile app install campaigns to Universal App campaigns (UACs). Starting on October 16, 2017, all requests to create new mobile app install campaigns will fail, and all requests to add ads and ad groups to these existing campaigns will fail with an
Why is this happening?
If you want to learn more about these changes, check out our Propel your mobile app growth with Universal App campaigns announcement.
What should I do?
To avoid errors when managing your mobile app campaigns, here’s what you need to do by October 16th:
Here are a few resources to get you started:
Nadine Sundquist, AdWords API Team
On August 14th, we announced that AdWords users should start migrating their mobile app install campaigns to Universal App campaigns (UACs). Starting on October 16, 2017, all requests to create new mobile app install campaigns will fail, and all requests to add ads and ad groups to these existing campaigns will fail with an
ADD_OP_NOT_PERMITTED error. Edits to these existing campaigns will still be allowed. Starting on November 14, 2017, these mobile app install campaigns will be deleted and will stop serving. Reporting stats for these campaigns will still be available. Mobile app engagement campaigns will not be affected.Why is this happening?
If you want to learn more about these changes, check out our Propel your mobile app growth with Universal App campaigns announcement.
What should I do?
To avoid errors when managing your mobile app campaigns, here’s what you need to do by October 16th:
- Modify your code to enable the creation of Universal App campaigns. Check out our guide on creating Universal App campaigns, which includes code samples in all client library languages.
- Disable the creation of mobile app install campaigns and adding ad groups or ads in these campaigns. Edits will still be allowed.
- Search for all campaigns in your accounts that have campaign status
ENABLEDorPAUSEDwith advertisingChannelSubTypeDISPLAY_MOBILE_APPorSEARCH_MOBILE_APP. After November 14th, these campaigns will have a status ofREMOVEDbecause they will be deleted automatically by the AdWords system. - Create a new Universal App campaign to replace each campaign you find.
- Once that Universal App campaign is online and serving, remove the mobile app install campaign.
Here are a few resources to get you started:
- Mobile app campaigns guide
- Universal App campaigns
- Client Libraries: Code examples are available in Java, PHP, Python, Ruby, Perl, C#, and VB.NET.
Nadine Sundquist, AdWords API Team